Explore the Apple Fans Audience
Below you'll find more information about the Apple Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Apple Fans audience.
INTERESTS
The Apple Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple Fans audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 47.69% | 32.57x |
| Telecom Industry | 46.04% | 31.00x |
| Tech News Enthusiasts | 44.74% | 30.99x |
| Laptop Researchers | 48.67% | 29.05x |
| Techies | 37.70% | 28.70x |
| Mobile Phone Comparison Shoppers | 43.66% | 27.57x |
| High End TV Shoppers | 46.49% | 27.46x |
| Tech and Video games Industry | 42.68% | 26.79x |
| Discount Device Shoppers | 38.89% | 26.19x |
| Android Fans | 38.23% | 24.95x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Interest attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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APPAREL RETAILERS
The Apple Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple Fans audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.35x |
| Levi Strauss | 0.02% | 2.05x |
| American Apparel | 0.04% | 1.81x |
| Intermix | 0.01% | 1.69x |
| Club Monaco | 0.01% | 1.64x |
| Zara | 0.03% | 1.61x |
| Kate Spade | 0.02% | 1.60x |
| Ann Taylor | 0.02% | 1.56x |
| Ralph Lauren | 0.01% | 1.51x |
| Free People | 0.02% | 1.43x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Location attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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WEBSITES
The Apple Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Apple Fans audience is fujirumors.com.
| Website | Composition | Index |
| fujirumors.com | 0.20% | 93.97x |
| tonymacx86.com | 0.44% | 93.31x |
| tidbits.com | 0.53% | 84.72x |
| cyberciti.biz | 0.15% | 81.74x |
| 43rumors.com | 0.24% | 81.63x |
| droidreport.com | 0.14% | 77.38x |
| codedump.io | 0.17% | 76.45x |
| teamtreehouse.com | 1.36% | 75.72x |
| kb.vmware.com | 0.93% | 74.40x |
| photorumors.com | 0.22% | 73.64x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Web attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple Fans audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 49.56% | 20.72x |
| Technology News | 15.06% | 19.59x |
| Environmentally Friendly Cars | 0.16% | 18.03x |
| Bags & Luggage | 3.97% | 17.81x |
| Men's Dress Shirt Shopping | 3.09% | 16.23x |
| Writing Resources | 4.60% | 16.21x |
| Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) | 25.82% | 16.00x |
| Film Production | 3.14% | 15.64x |
| Home Décor, Furniture, & Decorating | 0.10% | 15.58x |
| Data Centers | 6.61% | 15.21x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Content Affinity attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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DEMOGRAPHICS
The Apple Fans audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000
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