Explore the Apple Fans Audience
Below you'll find more information about the Apple Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Apple Fans audience.
INTERESTS
The Apple Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple Fans audience is Mac Users.
| Interest | Composition | Index |
| Mac Users | 50.58% | 80.74x |
| Laptop Researchers | 41.66% | 44.40x |
| Camera Review Readers | 37.71% | 43.13x |
| IT Decision Makers | 34.46% | 42.98x |
| Tablet Researchers | 45.57% | 42.94x |
| iPhone Users | 37.89% | 40.88x |
| High End TV Shoppers | 35.94% | 40.36x |
| Tech News Enthusiasts | 28.39% | 40.00x |
| HDTV Researchers | 38.51% | 39.53x |
| Wireless Headphone Researchers | 1.57% | 38.63x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Interest attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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APPAREL RETAILERS
The Apple Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple Fans audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 2.58x |
| Mens Wearhouse | 0.01% | 1.52x |
| Buckle | 0.01% | 1.39x |
| Chicos | 0.01% | 1.35x |
| H&M | 0.01% | 1.31x |
| Zumiez | 0.02% | 1.10x |
| Express | 0.01% | 1.01x |
| Gymboree | 0.01% | 0.95x |
| Maurices | 0.01% | 0.67x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Location attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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WEBSITES
The Apple Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Apple Fans audience is iphonehacks.com.
| Website | Composition | Index |
| iphonehacks.com | 1.04% | 64.41x |
| cyberciti.biz | 1.39% | 64.34x |
| howtoisolve.com | 4.14% | 47.65x |
| tmonews.com | 2.23% | 47.28x |
| cultofmac.com | 7.70% | 47.18x |
| macworld.com | 22.90% | 47.14x |
| macobserver.com | 1.87% | 46.94x |
| iphoneincanada.ca | 3.83% | 45.90x |
| cnx-software.com | 1.69% | 45.15x |
| thurrott.com | 3.68% | 43.85x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Web attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple Fans audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 21.66% | 40.14x |
| Writing Resources | 0.13% | 27.05x |
| Data Centers | 0.62% | 22.61x |
| Mobile Industry Information | 0.45% | 19.95x |
| Technology News | 24.53% | 18.01x |
| Marketing Professionals | 0.10% | 17.69x |
| Routers, Switches & Networking | 4.69% | 17.50x |
| Mining & Natural Resources | 0.08% | 17.47x |
| Electrical Engineering | 0.23% | 16.11x |
| Canada Tax and Finance Research Cluster | 0.51% | 15.76x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Content Affinity attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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DEMOGRAPHICS
The Apple Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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