Explore the Apple Fans Audience
Below you'll find more information about the Apple Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Apple Fans audience.
INTERESTS
The Apple Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple Fans audience is Camera Review Readers.
| Interest | Composition | Index |
| Camera Review Readers | 47.26% | 52.27x |
| Mac Users | 45.22% | 52.15x |
| IT Decision Makers | 48.38% | 50.02x |
| Tech News Enthusiasts | 40.94% | 48.14x |
| Mobile Phone Comparison Shoppers | 50.83% | 46.77x |
| Techies | 44.17% | 45.83x |
| High End TV Shoppers | 48.50% | 44.38x |
| HDTV Researchers | 54.45% | 44.26x |
| Android Fans | 43.31% | 44.03x |
| Laptop Researchers | 42.71% | 38.12x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Interest attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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APPAREL RETAILERS
The Apple Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple Fans audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 1.39x |
| LOFT | 0.03% | 1.38x |
| J. Crew | 0.02% | 1.37x |
| Banana Republic | 0.02% | 1.31x |
| Hollister | 0.02% | 1.30x |
| Talbots | 0.01% | 1.17x |
| Dressbarn | 0.02% | 1.17x |
| American Eagle Outfitters | 0.03% | 1.16x |
| Express | 0.03% | 1.14x |
| Buckle | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Location attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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WEBSITES
The Apple Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Apple Fans audience is gizmochina.com.
| Website | Composition | Index |
| gizmochina.com | 1.32% | 48.00x |
| thefpsreview.com | 1.54% | 44.31x |
| betanews.com | 4.70% | 43.80x |
| ft.com | 1.29% | 42.55x |
| phoronix.com | 1.96% | 42.26x |
| cnx-software.com | 2.24% | 42.05x |
| thurrott.com | 4.72% | 40.13x |
| cpu-monkey.com | 1.05% | 39.82x |
| flatpanelshd.com | 1.68% | 39.31x |
| thehackernews.com | 1.83% | 39.14x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Web attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple Fans audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 19.68% | 28.59x |
| Data Centers | 1.21% | 25.64x |
| Technology News | 33.29% | 21.77x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.47% | 21.43x |
| Mobile Industry Information | 0.21% | 18.94x |
| Build Your Own Computer Enthusiasts | 19.75% | 18.72x |
| Photography | 7.86% | 16.11x |
| Watches Retail | 0.57% | 16.06x |
| Australia & New Zealand Media | 1.41% | 15.91x |
| Film Production | 0.22% | 15.72x |
Composition Percentage:
The overlap percentage between the Apple Fans audience and the Content Affinity attribute.
Index: A comparison of the Apple Fans audience to the internet population.
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DEMOGRAPHICS
The Apple Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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