Dstillery Audiences

APPLE FANS

Audience Size: 3.2 Million Devices

Explore the Apple Fans Audience

Below you'll find more information about the Apple Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Apple Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Apple Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple Fans audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 50.49% 71.85x
IT Decision Makers 49.21% 66.54x
iPhone Users 53.50% 66.12x
Tech News Enthusiasts 41.18% 61.54x
Laptop Researchers 45.15% 61.20x
High End TV Shoppers 47.60% 59.94x
Mobile Phone Comparison Shoppers 44.68% 59.64x
Techies 38.58% 58.70x
Android Fans 41.47% 54.60x
Men's Clothing Shoppers 33.61% 49.27x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Interest attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple Fans audience is Everlane.

Location Composition Index
Everlane 0.02% 2.79x
Intermix 0.02% 2.09x
Bonobos 0.15% 1.90x
Supreme 0.02% 1.89x
Topshop 0.03% 1.87x
REI 0.03% 1.74x
Jos A. Bank Clothiers 0.51% 1.61x
Madewell 0.06% 1.59x
Armani 0.05% 1.53x
Patagonia 0.03% 1.52x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Location attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Apple Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Apple Fans audience is appleinsider.com.

Website Composition Index
appleinsider.com 2.31% 57.91x
thenewstack.io 1.01% 42.06x
redsharknews.com 1.53% 39.19x
themasterswitch.com 1.60% 38.64x
redmondmag.com 1.02% 37.74x
hometheaterreview.com 1.53% 37.62x
kinja.com 1.86% 36.83x
soundonsound.com 1.65% 36.09x
eweek.com 1.10% 35.09x
9to5mac.com 22.78% 34.96x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Web attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple Fans audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.20% 26.93x
Content Streamers & Downloaders 0.16% 26.26x
Apple Blogs & Hacks 51.17% 26.18x
Men's Dress Shirt Shopping 2.50% 24.52x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.18% 24.19x
Bags & Luggage 4.27% 23.95x
Technology News 32.63% 23.90x
Writing Resources 3.90% 21.08x
Robotics 2.48% 21.03x
High-End Audio 9.95% 20.54x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Content Affinity attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male