Dstillery Audiences

APPLE FANS

Audience Size: 4.2 Million Devices

Explore the Apple Fans Audience

Below you'll find more information about the Apple Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Apple Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Apple Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple Fans audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 57.16% 46.02x
IT Decision Makers 56.89% 44.11x
iPhone Users 54.88% 42.02x
Mobile Phone Comparison Shoppers 54.80% 41.91x
High End TV Shoppers 54.54% 41.68x
Tech News Enthusiasts 50.38% 41.32x
Laptop Researchers 51.53% 40.30x
HDTV Researchers 65.11% 39.57x
Techies 47.60% 39.45x
Android Fans 49.92% 39.21x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Interest attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple Fans audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.99x
Zara 0.03% 1.65x
REI 0.01% 1.64x
Madewell 0.02% 1.50x
American Apparel 0.03% 1.49x
Lululemon 0.04% 1.49x
Urban Outfitters 0.04% 1.46x
The North Face 0.02% 1.45x
Ann Taylor 0.02% 1.43x
Kate Spade 0.02% 1.43x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Location attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Apple Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Apple Fans audience is appleinsider.com.

Website Composition Index
appleinsider.com 1.38% 44.19x
redsharknews.com 1.44% 43.65x
dzone.com 1.26% 42.75x
itprotoday.com 1.42% 42.72x
pocketnow.com 2.82% 42.26x
fudzilla.com 1.58% 40.53x
phoronix.com 1.94% 39.13x
aboutchromebooks.com 1.07% 39.04x
uploadvr.com 2.15% 38.84x
hothardware.com 3.64% 37.99x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Web attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple Fans audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.10% 23.81x
Content Streamers & Downloaders 0.06% 21.12x
Apple Blogs & Hacks 31.41% 20.50x
Technology News 30.72% 20.06x
Bags & Luggage 2.41% 18.68x
Men's Dress Shirt Shopping 1.07% 18.58x
Robotics 1.45% 17.49x
Build Your Own Computer Enthusiasts 27.11% 16.97x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.89% 16.91x
High-End Audio 6.30% 16.54x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Content Affinity attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male