Dstillery Audiences

APPLE FANS

Audience Size: 1.3 Million Devices

Explore the Apple Fans Audience

Below you'll find more information about the Apple Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Apple Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Apple Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple Fans audience is Mac Users.

Interest Composition Index
Mac Users 50.58% 80.74x
Laptop Researchers 41.66% 44.40x
Camera Review Readers 37.71% 43.13x
IT Decision Makers 34.46% 42.98x
Tablet Researchers 45.57% 42.94x
iPhone Users 37.89% 40.88x
High End TV Shoppers 35.94% 40.36x
Tech News Enthusiasts 28.39% 40.00x
HDTV Researchers 38.51% 39.53x
Wireless Headphone Researchers 1.57% 38.63x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Interest attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple Fans audience is Gap.

Location Composition Index
Gap 0.01% 2.58x
Mens Wearhouse 0.01% 1.52x
Buckle 0.01% 1.39x
Chicos 0.01% 1.35x
H&M 0.01% 1.31x
Zumiez 0.02% 1.10x
Express 0.01% 1.01x
Gymboree 0.01% 0.95x
Maurices 0.01% 0.67x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Location attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Apple Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Apple Fans audience is iphonehacks.com.

Website Composition Index
iphonehacks.com 1.04% 64.41x
cyberciti.biz 1.39% 64.34x
howtoisolve.com 4.14% 47.65x
tmonews.com 2.23% 47.28x
cultofmac.com 7.70% 47.18x
macworld.com 22.90% 47.14x
macobserver.com 1.87% 46.94x
iphoneincanada.ca 3.83% 45.90x
cnx-software.com 1.69% 45.15x
thurrott.com 3.68% 43.85x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Web attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple Fans audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 21.66% 40.14x
Writing Resources 0.13% 27.05x
Data Centers 0.62% 22.61x
Mobile Industry Information 0.45% 19.95x
Technology News 24.53% 18.01x
Marketing Professionals 0.10% 17.69x
Routers, Switches & Networking 4.69% 17.50x
Mining & Natural Resources 0.08% 17.47x
Electrical Engineering 0.23% 16.11x
Canada Tax and Finance Research Cluster 0.51% 15.76x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Content Affinity attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male