Dstillery Audiences

APPLE FANS

Audience Size: 1.5 Million Devices

Explore the Apple Fans Audience

Below you'll find more information about the Apple Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Apple Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Apple Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple Fans audience is Mac Users.

Interest Composition Index
Mac Users 43.13% 55.45x
Camera Review Readers 45.62% 54.78x
IT Decision Makers 49.42% 50.73x
Tech News Enthusiasts 42.32% 50.66x
Mobile Phone Comparison Shoppers 52.50% 46.79x
Techies 57.79% 46.18x
HDTV Researchers 50.25% 46.00x
Android Fans 44.07% 44.14x
High End TV Shoppers 46.38% 43.56x
Laptop Researchers 41.33% 36.11x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Interest attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple Fans audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.99x
Aeropostale 0.02% 1.80x
J. Crew 0.01% 1.77x
White House Black Market 0.02% 1.71x
Forever 21 0.01% 1.69x
Chicos 0.01% 1.59x
H&M 0.01% 1.51x
Victoria's Secret 0.03% 1.51x
LOFT 0.01% 1.47x
American Eagle Outfitters 0.01% 1.41x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Location attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Apple Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Apple Fans audience is flatpanelshd.com.

Website Composition Index
flatpanelshd.com 1.32% 47.96x
cnx-software.com 2.61% 44.51x
thehackernews.com 1.83% 44.22x
thurrott.com 4.56% 43.19x
thenewstack.io 1.49% 43.14x
betanews.com 4.03% 43.13x
liliputing.com 4.28% 40.83x
phoronix.com 2.55% 39.96x
9to5toys.com 5.68% 39.12x
thefpsreview.com 1.37% 38.45x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Web attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple Fans audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 19.95% 30.37x
Data Centers 0.94% 24.64x
Technology News 36.95% 22.27x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.27% 19.65x
Mobile Industry Information 0.36% 18.75x
Photography 9.46% 17.40x
Watches Retail 0.84% 17.40x
Australia & New Zealand Media 1.22% 16.10x
Build Your Own Computer Enthusiasts 20.70% 16.03x
High-End Audio 3.44% 15.41x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Content Affinity attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male