Dstillery Audiences

APPLE FANS

Audience Size: 2.2 Million Devices

Explore the Apple Fans Audience

Below you'll find more information about the Apple Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Apple Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Apple Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple Fans audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 47.26% 52.27x
Mac Users 45.22% 52.15x
IT Decision Makers 48.38% 50.02x
Tech News Enthusiasts 40.94% 48.14x
Mobile Phone Comparison Shoppers 50.83% 46.77x
Techies 44.17% 45.83x
High End TV Shoppers 48.50% 44.38x
HDTV Researchers 54.45% 44.26x
Android Fans 43.31% 44.03x
Laptop Researchers 42.71% 38.12x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Interest attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple Fans audience is Coach.

Location Composition Index
Coach 0.01% 1.39x
LOFT 0.03% 1.38x
J. Crew 0.02% 1.37x
Banana Republic 0.02% 1.31x
Hollister 0.02% 1.30x
Talbots 0.01% 1.17x
Dressbarn 0.02% 1.17x
American Eagle Outfitters 0.03% 1.16x
Express 0.03% 1.14x
Buckle 0.03% 1.13x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Location attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Apple Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Apple Fans audience is gizmochina.com.

Website Composition Index
gizmochina.com 1.32% 48.00x
thefpsreview.com 1.54% 44.31x
betanews.com 4.70% 43.80x
ft.com 1.29% 42.55x
phoronix.com 1.96% 42.26x
cnx-software.com 2.24% 42.05x
thurrott.com 4.72% 40.13x
cpu-monkey.com 1.05% 39.82x
flatpanelshd.com 1.68% 39.31x
thehackernews.com 1.83% 39.14x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Web attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple Fans audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 19.68% 28.59x
Data Centers 1.21% 25.64x
Technology News 33.29% 21.77x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.47% 21.43x
Mobile Industry Information 0.21% 18.94x
Build Your Own Computer Enthusiasts 19.75% 18.72x
Photography 7.86% 16.11x
Watches Retail 0.57% 16.06x
Australia & New Zealand Media 1.41% 15.91x
Film Production 0.22% 15.72x
Composition Percentage: The overlap percentage between the Apple Fans audience and the Content Affinity attribute.
Index: A comparison of the Apple Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male