Dstillery Audiences

ARCHERY ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Archery Enthusiasts Audience

Below you'll find more information about the Archery Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Archery Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Archery Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Archery Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 46.83% 33.04x
Power Tools Shoppers 44.23% 31.62x
Hunters 50.46% 30.99x
Home Brewing Enthusiasts 43.69% 30.54x
Product Manuals Researchers 41.10% 30.19x
Outdoors Enthusiasts 48.94% 29.70x
Xtreme Sports Fans 43.57% 29.33x
Jeep Vehicle Shoppers 43.95% 29.29x
Truck Shoppers 46.79% 29.14x
Diesel Vehicle Shoppers 46.79% 28.17x
Composition Percentage: The overlap percentage between the Archery Enthusiasts audience and the Interest attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Archery Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Archery Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.34% 1.43x
Mens Wearhouse 0.44% 1.12x
White House Black Market 0.34% 1.11x
Jos A. Bank Clothiers 0.25% 1.07x
Johnston and Murphy 0.49% 1.04x
Dressbarn 0.04% 0.91x
Eddie Bauer 0.02% 0.88x
Lane Bryant 0.04% 0.87x
Chicos 0.04% 0.81x
REI 0.01% 0.80x
Composition Percentage: The overlap percentage between the Archery Enthusiasts audience and the Location attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Archery Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Archery Enthusiasts audience is huntersfriend.com.

Website Composition Index
huntersfriend.com 1.06% 68.83x
bowhuntingmag.com 1.91% 67.37x
bowhunter.com 1.49% 66.69x
huntingpa.com 1.12% 62.48x
qdma.com 1.76% 60.64x
vortexoptics.com 3.10% 59.56x
kentuckyhunting.net 1.38% 58.71x
savagearms.com 1.97% 54.74x
federalpremium.com 1.07% 54.06x
backcountrychronicles.com 1.11% 53.15x
Composition Percentage: The overlap percentage between the Archery Enthusiasts audience and the Web attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Archery Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 16.04% 30.25x
Fishing 9.20% 23.09x
Rural Living 0.15% 22.75x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.72% 21.49x
Survival Guides 0.38% 20.64x
Gun Enthusiast - Rifles & Ammo 15.82% 20.52x
Recreational Motor Sport Enthusiasts 3.52% 17.93x
Texas Off-Roading 0.15% 17.69x
Trucking 10.38% 17.26x
Power Tools 5.03% 17.14x
Composition Percentage: The overlap percentage between the Archery Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Archery Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male