Explore the Archery Enthusiasts Audience
Below you'll find more information about the Archery Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Archery Enthusiasts audience.
INTERESTS
The Archery Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Archery Enthusiasts audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 58.42% | 35.77x |
| Hunters | 53.86% | 30.70x |
| Off the Grid Living Enthusiasts | 47.19% | 30.34x |
| Outdoors Enthusiasts | 52.89% | 29.00x |
| Power Tools Shoppers | 44.66% | 27.81x |
| Truck Shoppers | 46.61% | 27.00x |
| Home Brewing Enthusiasts | 43.10% | 26.78x |
| Product Manuals Researchers | 41.30% | 26.64x |
| Xtreme Sports Fans | 46.87% | 26.44x |
| Jeep Vehicle Shoppers | 45.36% | 25.87x |
Composition Percentage:
The overlap percentage between the Archery Enthusiasts audience and the Interest attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Archery Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Archery Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.48% | 1.72x |
| REI | 0.01% | 1.11x |
| Belk | 0.01% | 1.01x |
| Dressbarn | 0.03% | 0.99x |
| Buckle | 0.05% | 0.97x |
| Lane Bryant | 0.03% | 0.94x |
| Jos A. Bank Clothiers | 0.03% | 0.90x |
| Chicos | 0.04% | 0.88x |
| Talbots | 0.02% | 0.86x |
| American Eagle Outfitters | 0.04% | 0.83x |
Composition Percentage:
The overlap percentage between the Archery Enthusiasts audience and the Location attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
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WEBSITES
The Archery Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Archery Enthusiasts audience is huntersfriend.com.
| Website | Composition | Index |
| huntersfriend.com | 1.03% | 63.00x |
| bowhuntingmag.com | 2.25% | 62.45x |
| bowhunter.com | 1.51% | 61.07x |
| lancasterarchery.com | 2.41% | 60.45x |
| vortexoptics.com | 2.19% | 55.50x |
| huntingpa.com | 1.39% | 55.49x |
| kentuckyhunting.net | 1.72% | 53.42x |
| backcountrychronicles.com | 1.06% | 50.65x |
| petersenshunting.com | 3.04% | 48.65x |
| archerytalk.com | 9.79% | 48.06x |
Composition Percentage:
The overlap percentage between the Archery Enthusiasts audience and the Web attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Archery Enthusiasts audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 21.74% | 31.30x |
| Fishing | 9.56% | 25.68x |
| Rural Living | 0.14% | 24.45x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 4.61% | 21.92x |
| Gun Enthusiast - Rifles & Ammo | 18.35% | 20.84x |
| Survival Guides | 0.33% | 20.62x |
| Texas Off-Roading | 0.15% | 20.39x |
| Trucking | 10.32% | 18.33x |
| Grilling | 2.71% | 18.24x |
| Recreational Motor Sport Enthusiasts | 3.39% | 18.09x |
Composition Percentage:
The overlap percentage between the Archery Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Archery Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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