Dstillery Audiences

ARCHERY ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Archery Enthusiasts Audience

Below you'll find more information about the Archery Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Archery Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Archery Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Archery Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 58.42% 35.77x
Hunters 53.86% 30.70x
Off the Grid Living Enthusiasts 47.19% 30.34x
Outdoors Enthusiasts 52.89% 29.00x
Power Tools Shoppers 44.66% 27.81x
Truck Shoppers 46.61% 27.00x
Home Brewing Enthusiasts 43.10% 26.78x
Product Manuals Researchers 41.30% 26.64x
Xtreme Sports Fans 46.87% 26.44x
Jeep Vehicle Shoppers 45.36% 25.87x
Composition Percentage: The overlap percentage between the Archery Enthusiasts audience and the Interest attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Archery Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Archery Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.48% 1.72x
REI 0.01% 1.11x
Belk 0.01% 1.01x
Dressbarn 0.03% 0.99x
Buckle 0.05% 0.97x
Lane Bryant 0.03% 0.94x
Jos A. Bank Clothiers 0.03% 0.90x
Chicos 0.04% 0.88x
Talbots 0.02% 0.86x
American Eagle Outfitters 0.04% 0.83x
Composition Percentage: The overlap percentage between the Archery Enthusiasts audience and the Location attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Archery Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Archery Enthusiasts audience is huntersfriend.com.

Website Composition Index
huntersfriend.com 1.03% 63.00x
bowhuntingmag.com 2.25% 62.45x
bowhunter.com 1.51% 61.07x
lancasterarchery.com 2.41% 60.45x
vortexoptics.com 2.19% 55.50x
huntingpa.com 1.39% 55.49x
kentuckyhunting.net 1.72% 53.42x
backcountrychronicles.com 1.06% 50.65x
petersenshunting.com 3.04% 48.65x
archerytalk.com 9.79% 48.06x
Composition Percentage: The overlap percentage between the Archery Enthusiasts audience and the Web attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Archery Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 21.74% 31.30x
Fishing 9.56% 25.68x
Rural Living 0.14% 24.45x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.61% 21.92x
Gun Enthusiast - Rifles & Ammo 18.35% 20.84x
Survival Guides 0.33% 20.62x
Texas Off-Roading 0.15% 20.39x
Trucking 10.32% 18.33x
Grilling 2.71% 18.24x
Recreational Motor Sport Enthusiasts 3.39% 18.09x
Composition Percentage: The overlap percentage between the Archery Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Archery Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Archery Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male