ARCHITECTS

Audience Size: 2.9 Million Devices

View All Audiences

Explore the Architects Audience

Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Architects audience.

INTERESTS

The Architects audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	32.55%	30.07x
Kitchen and Bath Professionals	24.46%	24.04x
Chandelier and Lamp Shoppers	21.07%	23.90x
Promotional Products Purchasers	23.19%	23.75x
Budget Small Business Researchers	25.44%	23.72x
Ink & Toner Shoppers	23.09%	23.27x
Kitchen Appliance Shoppers	22.72%	23.23x
Voice Over Internet Protocol (VoIP) Users	21.71%	23.22x
Home Buyers	20.08%	23.21x
Business Communication Product Researchers	25.36%	23.10x

Composition Percentage: The overlap percentage between the Architects audience and the Interest attribute.

Index: A comparison of the Architects audience to the internet population.

APPAREL RETAILERS

The Architects audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Architects audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.53x
Saint Laurent Paris	0.01%	2.16x
Calvin Klein	0.01%	2.11x
Intermix	0.01%	1.75x
LOFT	0.08%	1.71x
Club Monaco	0.01%	1.66x
Bonobos	0.05%	1.65x
Tommy Bahama	0.02%	1.62x
Free People	0.02%	1.58x
Jos A. Bank Clothiers	0.35%	1.56x

Composition Percentage: The overlap percentage between the Architects audience and the Location attribute.

Index: A comparison of the Architects audience to the internet population.

WEBSITES

The Architects audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Architects audience is ncarb.org.

Website	Composition	Index
ncarb.org	1.66%	108.99x
architecturalrecord.com	2.68%	72.47x
archinect.com	6.67%	64.00x
bdcnetwork.com	2.14%	51.38x
bbb.org	6.60%	47.06x
stantec.com	1.05%	46.05x
nahb.org	1.13%	44.84x
iccsafe.org	1.38%	44.39x
dictionary.reference.com	1.56%	42.40x
detonate.com	1.37%	39.45x

Composition Percentage: The overlap percentage between the Architects audience and the Web attribute.

Index: A comparison of the Architects audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Architects audience is Washington D.C. Hotels.

Content Affinity	Composition	Index
Washington D.C. Hotels	0.03%	25.00x
Design Software	10.87%	24.10x
ISPs & Local Services	0.11%	20.00x
Office Furniture Design	1.08%	19.83x
Real Estate Cluster	2.58%	18.32x
Community Planning & Transportation	1.49%	18.07x
Assorted Topics (Insurance, Travel, Viral Media)	0.05%	17.19x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.91%	17.08x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.57%	16.64x
Assorted Topics (Cooking, Games, Viral Media)	0.20%	16.60x

Composition Percentage: The overlap percentage between the Architects audience and the Content Affinity attribute.

Index: A comparison of the Architects audience to the internet population.

DEMOGRAPHICS

The Architects audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male