ARCHITECTS

Audience Size: 4 Million Devices

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Explore the Architects Audience

Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Architects audience.

INTERESTS

The Architects audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	34.08%	16.11x
First Aid Researchers	22.87%	12.83x
Ink & Toner Shoppers	24.11%	12.72x
Budget Small Business Researchers	26.36%	12.45x
Mailing & Shipping Shoppers	23.13%	12.41x
Flower & Gift Basket Shoppers	21.25%	12.39x
Chandelier and Lamp Shoppers	22.42%	12.29x
Flooring Shoppers	20.45%	12.28x
Auto Insurance Shoppers	22.02%	12.28x
Kitchen and Bath Professionals	24.73%	12.27x

Composition Percentage: The overlap percentage between the Architects audience and the Interest attribute.

Index: A comparison of the Architects audience to the internet population.

APPAREL RETAILERS

The Architects audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Architects audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.01%	1.87x
Patagonia	0.01%	1.83x
Lorna Jane	0.01%	1.77x
Columbia	0.01%	1.67x
Zara	0.03%	1.56x
American Apparel	0.03%	1.55x
Saint Laurent Paris	0.01%	1.49x
Lululemon	0.05%	1.46x
REI	0.02%	1.41x
Ann Taylor	0.02%	1.40x

Composition Percentage: The overlap percentage between the Architects audience and the Location attribute.

Index: A comparison of the Architects audience to the internet population.

WEBSITES

The Architects audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Architects audience is ncarb.org.

Website	Composition	Index
ncarb.org	2.09%	97.88x
aia.org	0.50%	90.73x
construction.com	0.21%	89.61x
aialosangeles.org	0.13%	86.70x
wbdg.org	0.16%	83.43x
bnpmedia.com	0.65%	71.88x
strongtie.com	0.21%	70.29x
architecturalrecord.com	2.18%	70.00x
bibliocad.com	0.23%	68.39x
victaulic.com	0.09%	65.54x

Composition Percentage: The overlap percentage between the Architects audience and the Web attribute.

Index: A comparison of the Architects audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Architects audience is Design Software.

Content Affinity	Composition	Index
Design Software	10.19%	15.74x
Washington D.C. Hotels	0.05%	14.36x
Office Furniture Design	1.01%	13.85x
Real Estate Cluster	2.19%	13.35x
ISPs & Local Services	0.18%	12.60x
Community Planning & Transportation	1.54%	12.11x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	1.42%	11.88x
Assorted Topics #11249 (Insurance, Travel, Viral Media)	0.09%	11.63x
Home Remodeling	3.45%	11.45x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.68%	11.31x

Composition Percentage: The overlap percentage between the Architects audience and the Content Affinity attribute.

Index: A comparison of the Architects audience to the internet population.

DEMOGRAPHICS

The Architects audience resonates most for the following age and income brackets.

Age

65+

Income

$150,000-$249,999