Explore the Architects Audience
Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Architects audience.
INTERESTS
The Architects audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Architects audience is Kitchen and Bath Professionals.
| Interest | Composition | Index |
| Kitchen and Bath Professionals | 21.04% | 14.00x |
| Commercial Architects and Designers | 18.69% | 12.88x |
| Self Storage Shoppers | 18.75% | 12.23x |
| Credit Score Researchers | 17.81% | 12.23x |
| Flight and Hotel Shoppers | 15.43% | 11.69x |
| Home Buyers | 12.18% | 11.28x |
| Vacation Planners | 14.67% | 11.23x |
| Mortgage Researchers | 16.90% | 11.15x |
| Luxury Hotel Guests | 18.14% | 11.06x |
| Budget Small Business Researchers | 16.22% | 11.04x |
Composition Percentage:
The overlap percentage between the Architects audience and the Interest attribute.
Index: A comparison of the Architects audience to the internet population.
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APPAREL RETAILERS
The Architects audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Architects audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.27x |
| Victoria's Secret | 0.02% | 1.17x |
| Express | 0.01% | 1.13x |
| Maurices | 0.01% | 1.11x |
| Old Navy | 0.01% | 1.10x |
| Carhartt | 0.09% | 1.02x |
| The Childrens Place | 0.01% | 0.92x |
| Journeys | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Architects audience and the Location attribute.
Index: A comparison of the Architects audience to the internet population.
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WEBSITES
The Architects audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Architects audience is ncarb.org.
| Website | Composition | Index |
| ncarb.org | 1.23% | 53.16x |
| architecturalrecord.com | 1.33% | 41.64x |
| archdaily.com | 1.30% | 22.33x |
| bdcnetwork.com | 1.02% | 22.25x |
| architectmagazine.com | 1.43% | 16.15x |
| dwell.com | 2.87% | 13.33x |
| officedepot.com | 6.04% | 13.01x |
| perfil.com | 1.16% | 12.60x |
| hilton.com | 4.20% | 11.39x |
| buzzfile.com | 2.05% | 11.25x |
Composition Percentage:
The overlap percentage between the Architects audience and the Web attribute.
Index: A comparison of the Architects audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Architects audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 2.82% | 15.73x |
| Office Furniture Design | 0.07% | 12.77x |
| Apartment & Community Real Estate Researchers | 0.02% | 12.38x |
| Real Estate Cluster | 0.33% | 11.96x |
| Paper & Packaging | 0.04% | 10.79x |
| Computer Printers | 0.03% | 10.31x |
| Home Remodeling | 0.27% | 9.26x |
| Chemicals | 0.05% | 9.07x |
| Credit Unions & Consumer Protection | 0.04% | 9.03x |
| Electronic Cabling | 0.07% | 8.79x |
Composition Percentage:
The overlap percentage between the Architects audience and the Content Affinity attribute.
Index: A comparison of the Architects audience to the internet population.
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DEMOGRAPHICS
The Architects audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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