Explore the Architects Audience
Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Architects audience.
INTERESTS
The Architects audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.
| Interest | Composition | Index |
| Commercial Architects and Designers | 22.81% | 13.70x |
| Self Storage Shoppers | 21.31% | 12.15x |
| Kitchen and Bath Professionals | 20.23% | 12.03x |
| Home Buyers | 18.71% | 11.85x |
| Budget Small Business Researchers | 21.61% | 11.85x |
| Online Calculator Users | 21.78% | 11.50x |
| Flight and Hotel Shoppers | 19.19% | 11.50x |
| Luxury Boutique Hotel Researchers | 20.90% | 11.48x |
| Promotional Products Purchasers | 20.36% | 11.33x |
| Credit Score Researchers | 19.15% | 11.28x |
Composition Percentage:
The overlap percentage between the Architects audience and the Interest attribute.
Index: A comparison of the Architects audience to the internet population.
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APPAREL RETAILERS
The Architects audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Architects audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.45x |
| Carhartt | 0.10% | 1.01x |
| Mens Wearhouse | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Architects audience and the Location attribute.
Index: A comparison of the Architects audience to the internet population.
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WEBSITES
The Architects audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Architects audience is ncarb.org.
| Website | Composition | Index |
| ncarb.org | 1.36% | 55.15x |
| architecturalrecord.com | 1.34% | 41.59x |
| archinect.com | 3.21% | 32.16x |
| bdcnetwork.com | 1.11% | 23.40x |
| iccsafe.org | 1.62% | 20.43x |
| enr.com | 1.50% | 18.67x |
| armstrongceilings.com | 1.25% | 18.66x |
| dwell.com | 2.07% | 14.83x |
| commercialobserver.com | 1.06% | 14.82x |
| legrand.us | 1.08% | 14.44x |
Composition Percentage:
The overlap percentage between the Architects audience and the Web attribute.
Index: A comparison of the Architects audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Architects audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 4.61% | 16.86x |
| Office Furniture Design | 0.40% | 15.19x |
| Real Estate Cluster | 0.98% | 13.65x |
| Home Remodeling | 1.17% | 11.75x |
| Home Office Products | 0.09% | 11.08x |
| Community Planning & Transportation | 0.62% | 11.03x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.07% | 10.70x |
| Credit Unions & Consumer Protection | 0.16% | 9.59x |
| Apartment & Community Real Estate Researchers | 0.10% | 9.04x |
| Barcode Site & App Users | 0.02% | 8.72x |
Composition Percentage:
The overlap percentage between the Architects audience and the Content Affinity attribute.
Index: A comparison of the Architects audience to the internet population.
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DEMOGRAPHICS
The Architects audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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