ARCHITECTS

Audience Size: 2.9 Million Devices

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Explore the Architects Audience

Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Architects audience.

INTERESTS

The Architects audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	31.28%	22.56x
Promotional Products Purchasers	23.30%	18.51x
Budget Small Business Researchers	26.89%	18.46x
Home Buyers	21.64%	18.14x
Business Communication Product Researchers	26.87%	18.12x
Tutoring Resources Researchers	21.98%	18.00x
Chandelier and Lamp Shoppers	21.56%	17.99x
Online Calculator Users	24.12%	17.97x
Kitchen and Bath Professionals	24.17%	17.82x
Credit Score Researchers	24.00%	17.56x

Composition Percentage: The overlap percentage between the Architects audience and the Interest attribute.

Index: A comparison of the Architects audience to the internet population.

APPAREL RETAILERS

The Architects audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Architects audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.14x
Bonobos	0.13%	1.95x
Intermix	0.02%	1.78x
Supreme	0.02%	1.77x
Club Monaco	0.02%	1.75x
Jos A. Bank Clothiers	0.42%	1.60x
Armani	0.04%	1.58x
Patagonia	0.02%	1.55x
Lululemon	0.08%	1.54x
Uniqlo	0.03%	1.44x

Composition Percentage: The overlap percentage between the Architects audience and the Location attribute.

Index: A comparison of the Architects audience to the internet population.

WEBSITES

The Architects audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Architects audience is ncarb.org.

Website	Composition	Index
ncarb.org	1.21%	90.68x
architecturalrecord.com	2.89%	59.57x
archdaily.com	1.06%	49.34x
archinect.com	7.68%	47.36x
bdcnetwork.com	1.71%	47.23x
iccsafe.org	1.15%	41.79x
bbb.org	5.27%	37.19x
nahb.org	1.05%	36.60x
dictionary.reference.com	1.19%	34.62x
turnerconstruction.com	1.36%	33.31x

Composition Percentage: The overlap percentage between the Architects audience and the Web attribute.

Index: A comparison of the Architects audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Architects audience is Design Software.

Content Affinity	Composition	Index
Design Software	9.34%	21.06x
Washington D.C. Hotels	0.02%	19.29x
ISPs & Local Services	0.08%	17.03x
Office Furniture Design	1.02%	16.50x
Real Estate Cluster	2.41%	16.27x
Community Planning & Transportation	1.37%	16.11x
Assorted Topics (Insurance, Travel, Viral Media)	0.03%	15.16x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.70%	14.82x
Assorted Topics (Cooking, Games, Viral Media)	0.16%	14.56x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.47%	14.22x

Composition Percentage: The overlap percentage between the Architects audience and the Content Affinity attribute.

Index: A comparison of the Architects audience to the internet population.

DEMOGRAPHICS

The Architects audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male