ARCHITECTS

Audience Size: 2.8 Million Devices

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Explore the Architects Audience

Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Architects audience.

INTERESTS

The Architects audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	26.70%	20.41x
Tutoring Resources Researchers	22.75%	16.59x
Chandelier and Lamp Shoppers	21.14%	16.36x
Restaurant Menu Researchers	21.24%	16.30x
Blender Shoppers	20.58%	16.23x
Luxury Hotel Guests	22.88%	16.21x
Budget Small Business Researchers	25.14%	16.17x
Godiva Chocolate Fans	21.86%	15.98x
Flight and Hotel Shoppers	22.28%	15.95x
Luxury Boutique Hotel Researchers	23.75%	15.93x

Composition Percentage: The overlap percentage between the Architects audience and the Interest attribute.

Index: A comparison of the Architects audience to the internet population.

APPAREL RETAILERS

The Architects audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Architects audience is Intermix.

Location	Composition	Index
Intermix	0.02%	2.29x
Everlane	0.01%	2.11x
Club Monaco	0.03%	1.84x
Supreme	0.02%	1.68x
Bonobos	0.10%	1.66x
REI	0.03%	1.63x
Jos A. Bank Clothiers	0.50%	1.58x
Johnston and Murphy	0.22%	1.50x
Uniqlo	0.03%	1.38x
Lululemon	0.09%	1.38x

Composition Percentage: The overlap percentage between the Architects audience and the Location attribute.

Index: A comparison of the Architects audience to the internet population.

WEBSITES

The Architects audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Architects audience is ncarb.org.

Website	Composition	Index
ncarb.org	1.52%	112.49x
architecturalrecord.com	2.77%	74.52x
archinect.com	6.83%	65.37x
bdcnetwork.com	2.05%	55.55x
stantec.com	1.04%	49.35x
iccsafe.org	1.36%	49.20x
bbb.org	6.38%	48.46x
nahb.org	1.13%	46.46x
dictionary.reference.com	1.50%	44.06x
turnerconstruction.com	1.39%	41.86x

Composition Percentage: The overlap percentage between the Architects audience and the Web attribute.

Index: A comparison of the Architects audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Architects audience is Design Software.

Content Affinity	Composition	Index
Design Software	6.66%	21.63x
Washington D.C. Hotels	0.02%	19.14x
Assorted Topics (Insurance, Travel, Viral Media)	0.05%	17.72x
ISPs & Local Services	0.10%	17.58x
Office Furniture Design	0.56%	16.98x
Real Estate Cluster	1.59%	16.28x
Assorted Topics (Cooking, Games, Viral Media)	0.23%	15.61x
Community Planning & Transportation	0.91%	15.49x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.78%	13.97x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.29%	13.23x

Composition Percentage: The overlap percentage between the Architects audience and the Content Affinity attribute.

Index: A comparison of the Architects audience to the internet population.

DEMOGRAPHICS

The Architects audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male