Explore the Architects Audience
Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Architects audience.
INTERESTS
The Architects audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.
| Interest | Composition | Index |
| Commercial Architects and Designers | 27.64% | 14.60x |
| Online Calculator Users | 25.22% | 12.56x |
| Kitchen and Bath Professionals | 21.69% | 12.50x |
| Home Buyers | 23.69% | 12.44x |
| Self Storage Shoppers | 25.38% | 12.34x |
| Promotional Products Purchasers | 24.09% | 12.22x |
| Budget Small Business Researchers | 27.13% | 12.18x |
| Vacation Planners | 22.68% | 11.89x |
| Flight and Hotel Shoppers | 23.95% | 11.88x |
| Kitchen Appliance Shoppers | 19.74% | 11.84x |
Composition Percentage:
The overlap percentage between the Architects audience and the Interest attribute.
Index: A comparison of the Architects audience to the internet population.
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APPAREL RETAILERS
The Architects audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Architects audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.68x |
| Patagonia | 0.01% | 1.65x |
| American Apparel | 0.03% | 1.63x |
| Lululemon | 0.05% | 1.59x |
| Madewell | 0.03% | 1.59x |
| Armani | 0.03% | 1.56x |
| Club Monaco | 0.01% | 1.48x |
| Bonobos | 0.01% | 1.48x |
| Urban Outfitters | 0.04% | 1.47x |
| Zara | 0.03% | 1.45x |
Composition Percentage:
The overlap percentage between the Architects audience and the Location attribute.
Index: A comparison of the Architects audience to the internet population.
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WEBSITES
The Architects audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Architects audience is ncarb.org.
| Website | Composition | Index |
| ncarb.org | 1.03% | 51.99x |
| architecturalrecord.com | 1.41% | 42.79x |
| archinect.com | 4.32% | 34.19x |
| bbb.org | 1.31% | 24.76x |
| iccsafe.org | 1.26% | 22.30x |
| daltile.com | 1.17% | 19.30x |
| hyatt.com | 1.71% | 19.17x |
| armstrongceilings.com | 1.55% | 17.77x |
| enr.com | 1.82% | 17.33x |
| enterprise.com | 1.44% | 16.87x |
Composition Percentage:
The overlap percentage between the Architects audience and the Web attribute.
Index: A comparison of the Architects audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Architects audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 16.43x |
| Design Software | 5.42% | 15.94x |
| ISPs & Local Services | 0.02% | 14.43x |
| Office Furniture Design | 0.55% | 13.20x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.07% | 13.08x |
| Real Estate Cluster | 1.24% | 12.66x |
| Community Planning & Transportation | 0.83% | 11.85x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.17% | 11.47x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.23% | 11.37x |
| Home Remodeling | 1.55% | 10.01x |
Composition Percentage:
The overlap percentage between the Architects audience and the Content Affinity attribute.
Index: A comparison of the Architects audience to the internet population.
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DEMOGRAPHICS
The Architects audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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