ARCHITECTS

Audience Size: 4 Million Devices

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Explore the Architects Audience

Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Architects audience.

INTERESTS

The Architects audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	29.02%	20.85x
Budget Small Business Researchers	26.34%	17.76x
Online Calculator Users	24.04%	17.68x
Home Buyers	22.51%	17.58x
Business Communication Product Researchers	26.21%	17.17x
Promotional Products Purchasers	25.35%	17.11x
Luxury Boutique Hotel Researchers	24.57%	17.02x
Credit Score Researchers	23.61%	16.76x
Self Storage Shoppers	24.08%	16.66x
Flight and Hotel Shoppers	23.04%	16.62x

Composition Percentage: The overlap percentage between the Architects audience and the Interest attribute.

Index: A comparison of the Architects audience to the internet population.

APPAREL RETAILERS

The Architects audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Architects audience is Supreme.

Location	Composition	Index
Supreme	0.01%	2.11x
Bonobos	0.14%	2.04x
Patagonia	0.02%	1.92x
Saint Laurent Paris	0.01%	1.83x
Topshop	0.03%	1.82x
Intermix	0.01%	1.71x
Jos A. Bank Clothiers	0.37%	1.69x
White House Black Market	0.43%	1.54x
Armani	0.03%	1.51x
J. Crew	0.02%	1.50x

Composition Percentage: The overlap percentage between the Architects audience and the Location attribute.

Index: A comparison of the Architects audience to the internet population.

WEBSITES

The Architects audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Architects audience is architecturalrecord.com.

Website	Composition	Index
architecturalrecord.com	2.02%	49.76x
archinect.com	5.90%	42.26x
bdcnetwork.com	1.05%	40.55x
bbb.org	3.27%	32.51x
turnerconstruction.com	1.02%	30.38x
dezeen.com	1.24%	25.15x
knoll.com	1.04%	24.82x
asce.org	1.20%	24.74x
bimobject.com	1.01%	24.11x
hyatt.com	4.12%	23.57x

Composition Percentage: The overlap percentage between the Architects audience and the Web attribute.

Index: A comparison of the Architects audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Architects audience is Design Software.

Content Affinity	Composition	Index
Design Software	6.71%	18.84x
ISPs & Local Services	0.04%	15.37x
Assorted Topics (Insurance, Travel, Viral Media)	0.02%	15.30x
Real Estate Cluster	1.71%	14.88x
Community Planning & Transportation	1.02%	14.79x
Office Furniture Design	0.74%	14.41x
Assorted Topics (Cooking, Games, Viral Media)	0.11%	13.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.43%	13.61x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.31%	13.03x
Home Office Products	0.23%	11.77x

Composition Percentage: The overlap percentage between the Architects audience and the Content Affinity attribute.

Index: A comparison of the Architects audience to the internet population.

DEMOGRAPHICS

The Architects audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male