ARCHITECTS

Audience Size: 4.1 Million Devices

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Explore the Architects Audience

Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Architects audience.

INTERESTS

The Architects audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	24.74%	16.73x
Budget Small Business Researchers	22.42%	14.37x
Online Calculator Users	21.02%	14.26x
Home Buyers	18.95%	14.17x
Self Storage Shoppers	21.56%	14.13x
Promotional Products Purchasers	21.27%	13.85x
Luxury Boutique Hotel Researchers	21.48%	13.68x
Business Communication Product Researchers	22.88%	13.66x
Flight and Hotel Shoppers	20.12%	13.49x
Kitchen and Bath Professionals	22.37%	13.43x

Composition Percentage: The overlap percentage between the Architects audience and the Interest attribute.

Index: A comparison of the Architects audience to the internet population.

APPAREL RETAILERS

The Architects audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Architects audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.01%	1.88x
Madewell	0.01%	1.71x
The North Face	0.01%	1.65x
Hugo Boss	0.02%	1.64x
Zara	0.01%	1.59x
Brooks Brothers	0.02%	1.58x
Banana Republic	0.05%	1.55x
Kate Spade	0.01%	1.50x
Urban Outfitters	0.02%	1.49x
Ann Taylor	0.01%	1.49x

Composition Percentage: The overlap percentage between the Architects audience and the Location attribute.

Index: A comparison of the Architects audience to the internet population.

WEBSITES

The Architects audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Architects audience is ncarb.org.

Website	Composition	Index
ncarb.org	1.26%	56.62x
architecturalrecord.com	1.36%	43.04x
archinect.com	3.75%	34.12x
bdcnetwork.com	1.03%	25.20x
iccsafe.org	1.47%	21.56x
daltile.com	1.06%	20.61x
armstrongceilings.com	1.39%	18.75x
enr.com	1.65%	18.45x
hyatt.com	1.08%	17.19x
dwell.com	2.02%	15.62x

Composition Percentage: The overlap percentage between the Architects audience and the Web attribute.

Index: A comparison of the Architects audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Architects audience is Design Software.

Content Affinity	Composition	Index
Design Software	5.63%	18.74x
Office Furniture Design	0.54%	16.09x
Real Estate Cluster	1.29%	15.69x
Community Planning & Transportation	0.80%	13.33x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.13%	12.34x
Assorted Topics (Cooking, Games, Viral Media)	0.03%	12.31x
Home Remodeling	1.50%	12.10x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.11%	11.60x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.06%	11.39x
Home Office Products	0.13%	11.30x

Composition Percentage: The overlap percentage between the Architects audience and the Content Affinity attribute.

Index: A comparison of the Architects audience to the internet population.

DEMOGRAPHICS

The Architects audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male