ARCHITECTS

Audience Size: 4.1 Million Devices

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Explore the Architects Audience

Below you'll find more information about the Architects audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Architects audience.

INTERESTS

The Architects audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Architects audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	31.35%	15.75x
First Aid Researchers	19.19%	12.82x
Budget Small Business Researchers	23.96%	12.81x
Ink & Toner Shoppers	22.49%	12.78x
Chandelier and Lamp Shoppers	20.44%	12.78x
Kitchen Appliance Shoppers	21.36%	12.76x
Flower & Gift Basket Shoppers	19.21%	12.73x
Kitchen and Bath Professionals	23.56%	12.64x
Home Buyers	18.53%	12.63x
Business Communication Product Researchers	24.19%	12.52x

Composition Percentage: The overlap percentage between the Architects audience and the Interest attribute.

Index: A comparison of the Architects audience to the internet population.

APPAREL RETAILERS

The Architects audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Architects audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.76x
Intermix	0.02%	1.87x
Joe's Jeans	0.01%	1.74x
LL Bean	0.01%	1.55x
LOFT	0.08%	1.54x
Brooks Brothers	0.05%	1.54x
REI	0.03%	1.52x
Club Monaco	0.01%	1.51x
Patagonia	0.02%	1.51x
Madewell	0.03%	1.51x

Composition Percentage: The overlap percentage between the Architects audience and the Location attribute.

Index: A comparison of the Architects audience to the internet population.

WEBSITES

The Architects audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Architects audience is ncarb.org.

Website	Composition	Index
ncarb.org	1.69%	94.86x
architecturalrecord.com	2.10%	66.58x
archinect.com	5.29%	60.82x
bbb.org	7.01%	47.18x
timeinc.com	1.05%	47.04x
nahb.org	1.07%	43.65x
bdcnetwork.com	2.10%	42.85x
dictionary.reference.com	1.71%	42.84x
turnerconstruction.com	1.14%	39.20x
inspectapedia.com	1.05%	38.46x

Composition Percentage: The overlap percentage between the Architects audience and the Web attribute.

Index: A comparison of the Architects audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Architects audience is Washington D.C. Hotels.

Content Affinity	Composition	Index
Washington D.C. Hotels	0.04%	17.07x
Design Software	9.33%	16.95x
Office Furniture Design	0.91%	14.51x
ISPs & Local Services	0.12%	14.04x
Real Estate Cluster	2.15%	13.96x
Community Planning & Transportation	1.27%	13.27x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	1.02%	12.95x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.55%	12.47x
Assorted Topics (Insurance, Travel, Viral Media)	0.05%	12.44x
Assorted Topics (Cooking, Games, Viral Media)	0.20%	12.17x

Composition Percentage: The overlap percentage between the Architects audience and the Content Affinity attribute.

Index: A comparison of the Architects audience to the internet population.

DEMOGRAPHICS

The Architects audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male