Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 2.1 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Vacuum Shoppers.

Interest Composition Index
Vacuum Shoppers 34.52% 25.95x
Budget Grocery Shoppers 28.04% 24.60x
Cold and Flu Prevention Researchers 32.50% 24.02x
Big Box Shoppers 31.27% 23.79x
Home Medical Supplies Shoppers 30.35% 23.75x
Myrtle Beach Trip Planners 27.71% 20.94x
Wig Shoppers 30.07% 20.78x
Senior Living Center Researchers 28.29% 20.64x
Blender Shoppers 25.60% 20.12x
Pizza Lovers 26.61% 19.76x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.63x
Belk 0.01% 1.53x
Lane Bryant 0.04% 1.06x
Journeys 0.04% 1.04x
Dressbarn 0.03% 1.04x
Buckle 0.06% 1.00x
The Childrens Place 0.07% 0.98x
Talbots 0.03% 0.97x
Charlotte Russe 0.03% 0.97x
Aeropostale 0.04% 0.94x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is bestdiscounts.us.

Website Composition Index
bestdiscounts.us 1.10% 38.61x
2017savings.com 3.56% 36.83x
asseenontvwebstore.com 1.49% 36.28x
compare99.com 2.20% 36.06x
shopsales.us 3.97% 34.02x
collectionsetc.com 1.78% 33.25x
truevalue.com 1.61% 33.06x
asseenontvpros.com 3.65% 32.21x
harborfreight.com 3.80% 29.30x
finddreamjobs.com 1.06% 29.22x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.11% 29.32x
Discount Shopping 3.65% 23.58x
Home Improvement Contractor 1.00% 17.97x
ISPs & Local Services 0.04% 16.60x
Holiday Gifts 0.66% 16.43x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.22% 15.73x
Rural Living 0.09% 14.84x
Low Budget Shoppers 1.07% 14.78x
Shopping Catalogs 1.79% 14.41x
Toys Shopping 3.10% 14.12x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female