Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 3.7 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 8.73% 8.77x
Vacuum Shoppers 11.27% 8.74x
Sweepstakes Enthusiasts 14.05% 8.57x
Disability Insurance Researchers 17.36% 8.20x
Trivia Enthusiasts 12.45% 8.19x
Home Medical Supplies Shoppers 11.94% 8.14x
Medicare Price Shoppers 18.79% 7.92x
Senior Living Center Researchers 13.71% 7.83x
Budget Grocery Shoppers 8.28% 7.64x
Wig Shoppers 12.73% 7.64x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.22x
Mens Wearhouse 0.01% 1.20x
Carhartt 0.10% 1.02x
Old Navy 0.01% 1.00x
The Childrens Place 0.01% 0.92x
Journeys 0.01% 0.84x
Victoria's Secret 0.01% 0.65x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is shopping.net.

Website Composition Index
shopping.net 1.46% 14.79x
blair.com 1.02% 13.53x
likeitviral.com 2.80% 13.25x
therapyjoker.com 2.55% 11.33x
shop411.com 3.35% 11.33x
petsdetective.com 1.91% 10.92x
weightlossgroove.com 6.16% 10.59x
headcramp.com 1.78% 10.46x
isinglemom.com 1.06% 10.32x
likeswifty.com 1.69% 9.57x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.08% 8.19x
Vitamin Shoppers 0.23% 8.06x
Cheerleading 0.04% 7.61x
Costumes 0.02% 7.38x
Men's Fashion Shopping 0.01% 7.03x
Women Shoppers 0.92% 6.86x
Medical Supplies 0.19% 6.61x
Discount Shopping 0.13% 6.38x
Party Suppliers 0.33% 6.32x
Custom Gifts 0.14% 5.85x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female