Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 3.8 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Vacuum Shoppers.

Interest Composition Index
Vacuum Shoppers 17.02% 8.82x
Home Medical Supplies Shoppers 17.31% 8.38x
Financially Aware (COVID-19 related) 9.90% 8.34x
Wig Shoppers 17.88% 8.31x
Medicare Price Shoppers 23.63% 8.29x
Sweepstakes Enthusiasts 18.41% 8.29x
Senior Living Center Researchers 17.70% 8.25x
Trivia Enthusiasts 15.75% 8.13x
Medicare Researchers 22.64% 8.00x
Fragrance Shoppers 19.14% 7.84x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 1.29x
Lane Bryant 0.01% 1.28x
Maurices 0.02% 1.23x
Victoria's Secret 0.02% 1.21x
Journeys 0.01% 1.11x
Old Navy 0.02% 1.08x
Carhartt 0.16% 1.07x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is asseenontvpros.com.

Website Composition Index
asseenontvpros.com 1.21% 18.36x
mdmexclusives.com 1.27% 16.78x
hsn.com 1.00% 12.73x
loanpride.com 2.00% 12.40x
shopping.net 3.10% 12.34x
likeitviral.com 1.50% 12.30x
haband.com 1.25% 12.23x
answersite.com 1.55% 11.98x
blair.com 2.37% 11.36x
theweb.com 1.46% 11.29x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 10.40x
Vitamin Shoppers 0.61% 7.17x
Texas Off-Roading 0.02% 7.13x
Home Decoration - Crafts & Kids 0.25% 7.01x
Costumes 0.06% 6.83x
Men's Fashion Shopping 0.04% 6.66x
Party Suppliers 1.24% 6.52x
Cheerleading 0.15% 6.42x
Women Shoppers 2.46% 6.42x
Rural Living 0.01% 6.34x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female