Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 3.4 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 39.62% 21.19x
Sweet Tooths 37.18% 18.52x
Phone Accessory Shoppers 36.67% 18.48x
Ice Cream Shoppers 32.78% 18.39x
Budget Grocery Shoppers 28.52% 18.14x
Christmas Decorations Shoppers 35.91% 17.67x
Sun Protection Shoppers 34.71% 17.64x
Bed & Bath Shoppers 32.59% 17.33x
Eyeglasses & Contact Lens Buyers 35.85% 17.28x
Pain Medication Users 32.07% 17.27x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.51x
Carhartt 0.24% 1.13x
Ann Taylor 0.15% 1.12x
Lane Bryant 0.04% 1.04x
Journeys 0.03% 1.02x
Charlotte Russe 0.02% 1.01x
Hugo Boss 0.03% 0.99x
Dressbarn 0.04% 0.96x
Old Navy 0.05% 0.89x
Talbots 0.05% 0.88x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is asseenontvandbeyond.com.

Website Composition Index
asseenontvandbeyond.com 3.40% 84.15x
bulbhead.com 2.35% 72.92x
houseofbeautyworld.com 1.43% 62.45x
wdrake.com 1.75% 56.23x
sharkclean.com 1.08% 55.36x
beefitswhatsfordinner.com 1.37% 50.96x
puritan.com 3.44% 50.41x
asseenontvwebstore.com 1.98% 49.82x
sharperimage.com 1.38% 48.78x
belk.com 2.38% 48.58x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.35% 31.87x
Discount Shopping 12.14% 20.79x
Home Improvement Contractor 3.54% 16.68x
Holiday Gifts 1.80% 16.06x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.73% 15.74x
Low Budget Shoppers 3.61% 14.92x
Vitamin Shoppers 9.14% 13.70x
Flags & Trump 0.15% 13.68x
Health Issues Cluster 14.39% 13.22x
Toys Shopping 7.97% 13.22x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female