Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 2.6 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Vacuum Shoppers.

Interest Composition Index
Vacuum Shoppers 39.15% 42.12x
Cold and Flu Prevention Researchers 35.58% 41.85x
Budget Grocery Shoppers 27.99% 37.60x
Home Medical Supplies Shoppers 29.24% 35.53x
Ice Cream Shoppers 26.48% 32.64x
Sweet Tooths 34.03% 32.26x
Sun Protection Shoppers 28.50% 31.73x
Christmas Decorations Shoppers 32.07% 31.64x
Pizza Lovers 26.49% 31.53x
Phone Accessory Shoppers 32.94% 31.36x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.89x
Mens Wearhouse 0.56% 1.29x
Jos A. Bank Clothiers 0.34% 1.25x
Buckle 0.20% 1.21x
Aeropostale 0.06% 1.02x
White House Black Market 0.21% 1.01x
The Childrens Place 0.09% 1.00x
Gymboree 0.05% 0.99x
Lane Bryant 0.04% 0.98x
Charlotte Russe 0.04% 0.96x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is asseenontvandbeyond.com.

Website Composition Index
asseenontvandbeyond.com 1.90% 79.15x
bulbhead.com 1.37% 70.21x
wdrake.com 1.14% 59.39x
2016prices.com 1.25% 53.75x
shopsteal.us 1.24% 52.22x
shopperstop.us 1.29% 51.95x
puritan.com 2.08% 51.49x
belk.com 1.48% 50.95x
truevalue.com 4.29% 47.38x
fleetfarm.com 1.18% 47.35x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.29% 41.91x
Discount Shopping 8.96% 30.68x
Home Improvement Contractor 2.55% 23.92x
Holiday Gifts 1.51% 22.89x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.54% 20.95x
Low Budget Shoppers 2.48% 20.28x
Toys Shopping 6.51% 18.94x
Costumes 0.97% 18.90x
Rural Living 0.17% 18.26x
Shopping Catalogs 3.83% 18.16x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female