Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 6.1 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 19.09% 5.14x
Sweepstakes Enthusiasts 7.25% 5.09x
Senior Living Center Researchers 11.49% 5.00x
Vacuum Shoppers 7.31% 4.65x
Fireworks Enthusiasts 13.72% 4.47x
Drive-In Theater Enthusiasts 11.61% 4.46x
Auto Body Shoppers 14.47% 4.40x
Trivia Enthusiasts 9.17% 4.36x
Beach Supplies Shoppers 8.84% 4.28x
Pandora Jewelry Shoppers 10.09% 4.27x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.21x
Buckle 0.01% 1.21x
American Eagle Outfitters 0.01% 1.20x
H&M 0.01% 1.12x
Express 0.01% 1.10x
Gymboree 0.02% 1.07x
Old Navy 0.02% 1.06x
Journeys 0.01% 1.04x
Maurices 0.03% 0.98x
Zumiez 0.02% 0.97x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is pch.com.

Website Composition Index
pch.com 5.26% 6.28x
likeitviral.com 1.18% 5.28x
lotterypost.com 1.88% 5.25x
misspennystocks.com 1.18% 4.44x
17track.net 2.11% 4.29x
fansedge.com 1.05% 4.21x
healthprep.com 1.85% 4.19x
omahasteaks.com 1.26% 4.14x
tributes.com 1.72% 4.06x
protoolreviews.com 1.66% 3.93x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 0.06% 4.60x
Serbia & Albania Cluster 0.09% 3.61x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.83% 3.57x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.01% 3.31x
Niche Dating Websites 0.42% 3.18x
Internet Radio 0.03% 2.87x
Health Issues Cluster 1.49% 2.70x
People Search 0.23% 2.66x
Low Budget Shoppers 0.06% 2.48x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.29% 2.38x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female