Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 4.4 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Vacuum Shoppers.

Interest Composition Index
Vacuum Shoppers 23.44% 16.56x
Home Medical Supplies Shoppers 25.18% 15.80x
Wig Shoppers 25.18% 15.05x
Budget Grocery Shoppers 20.60% 14.60x
Big Box Shoppers 21.77% 14.03x
Senior Living Center Researchers 23.27% 13.89x
Cold and Flu Prevention Researchers 21.04% 13.87x
Myrtle Beach Trip Planners 21.10% 13.82x
Fragrance Shoppers 25.93% 13.52x
Sweepstakes Enthusiasts 22.38% 13.05x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.16x
Journeys 0.01% 1.09x
Old Navy 0.01% 1.02x
Mens Wearhouse 0.02% 0.91x
Victoria's Secret 0.01% 0.90x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is 2017savings.com.

Website Composition Index
2017savings.com 1.25% 27.84x
asseenontvpros.com 2.77% 26.26x
shopsales.us 1.59% 25.60x
mdmexclusives.com 3.01% 19.49x
hsn.com 2.30% 18.90x
evine.com 2.11% 18.84x
tummytuckhipo.com 1.63% 18.44x
rosewholesale.com 1.48% 17.70x
peoplefinders.com 1.19% 17.27x
thebuzztube.com 2.40% 17.12x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.59% 15.56x
Men's Fashion Shopping 0.12% 13.52x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 13.30x
Vitamin Shoppers 1.85% 11.50x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 11.40x
Home Decoration - Crafts & Kids 0.71% 11.35x
Holiday Gifts 0.32% 11.02x
Home Improvement Contractor 0.09% 10.75x
Medical Supplies 1.63% 10.66x
Toys Shopping 1.42% 10.50x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female