Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 3.4 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 15.70% 5.97x
Sweepstakes Enthusiasts 11.22% 5.53x
Senior Living Center Researchers 10.06% 5.40x
Drive-In Theater Enthusiasts 10.77% 5.10x
Auto Body Shoppers 12.19% 4.87x
Trivia Enthusiasts 8.50% 4.83x
Loan Comparison Researchers 11.22% 4.81x
Christmas Celebration Researchers 10.61% 4.77x
Vacuum Shoppers 7.06% 4.68x
Wig Shoppers 9.23% 4.46x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.10x
Banana Republic 0.02% 1.08x
Express 0.02% 1.07x
White House Black Market 0.02% 1.07x
Aeropostale 0.02% 1.06x
Journeys 0.02% 1.05x
American Eagle Outfitters 0.01% 1.01x
Mens Wearhouse 0.02% 0.98x
Zumiez 0.03% 0.96x
Carhartt 0.13% 0.95x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is weightlossgroove.com.

Website Composition Index
weightlossgroove.com 1.48% 8.18x
fingerhut.com 1.50% 7.76x
mentalflare.com 1.52% 7.31x
richverse.com 1.03% 6.90x
likeitviral.com 2.81% 6.65x
pch.com 6.71% 6.49x
shop411.com 1.11% 6.41x
misspennystocks.com 1.83% 5.75x
telehealthdave.com 1.61% 5.50x
lotterypost.com 2.20% 5.47x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.86% 3.69x
Discount Shopping 0.02% 3.58x
Niche Dating Websites 0.58% 3.14x
Health Issues Cluster 0.96% 2.86x
Serbia & Albania Cluster 0.10% 2.75x
Mail Order Food 0.05% 2.68x
Shopping Catalogs 0.03% 2.68x
People Search 0.33% 2.48x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.01% 2.45x
Internet Service Provider Sites 0.07% 2.43x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female