Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 2.8 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 38.49% 37.07x
Budget Grocery Shoppers 28.64% 34.55x
Home Medical Supplies Shoppers 30.52% 33.24x
Ice Cream Shoppers 29.65% 30.94x
Sun Protection Shoppers 30.31% 30.18x
Pizza Lovers 27.60% 30.16x
Sweet Tooths 36.64% 29.74x
Christmas Decorations Shoppers 34.10% 29.49x
Myrtle Beach Trip Planners 28.75% 29.33x
Lawn and Home Pest Control Researchers 27.67% 29.01x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.42% 1.14x
Jos A. Bank Clothiers 0.25% 1.13x
Gymboree 0.02% 1.11x
Dressbarn 0.04% 1.11x
Buckle 0.08% 1.05x
Lane Bryant 0.04% 1.03x
Journeys 0.03% 1.02x
Talbots 0.03% 1.00x
J. Crew 0.02% 0.97x
Michael Kors 0.01% 0.95x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is asseenontvandbeyond.com.

Website Composition Index
asseenontvandbeyond.com 2.44% 86.68x
bulbhead.com 1.73% 76.05x
houseofbeautyworld.com 1.00% 65.88x
wdrake.com 1.38% 62.31x
puritan.com 2.59% 54.71x
beefitswhatsfordinner.com 1.04% 53.89x
2016prices.com 1.46% 53.73x
belk.com 1.83% 53.54x
sharperimage.com 1.04% 52.66x
shopperstop.us 1.54% 51.99x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.30% 43.81x
Discount Shopping 9.65% 30.61x
Home Improvement Contractor 2.79% 24.26x
Holiday Gifts 1.56% 23.14x
Low Budget Shoppers 2.79% 20.31x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.57% 19.84x
Rural Living 0.19% 19.28x
Toys Shopping 6.83% 19.04x
Costumes 1.05% 18.77x
Custom Gifts 5.18% 18.35x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female