Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 4.4 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 15.32% 6.04x
Sweepstakes Enthusiasts 9.55% 5.83x
Senior Living Center Researchers 9.33% 5.63x
Medicare Price Shoppers 15.62% 5.58x
Drive-In Theater Enthusiasts 10.15% 5.30x
Loan Comparison Researchers 10.13% 5.26x
Financially Aware (COVID-19 related) 4.30% 5.21x
Trivia Enthusiasts 8.29% 5.13x
Medicare Researchers 13.63% 5.10x
Auto Body Shoppers 10.76% 4.91x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.04x
Eddie Bauer 0.01% 1.03x
American Eagle Outfitters 0.02% 1.00x
Buckle 0.03% 1.00x
The Childrens Place 0.03% 0.97x
Mens Wearhouse 0.03% 0.97x
Maurices 0.04% 0.97x
Journeys 0.04% 0.96x
H&M 0.01% 0.95x
Forever 21 0.01% 0.93x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is weightlossgroove.com.

Website Composition Index
weightlossgroove.com 2.27% 9.31x
statsroyale.com 1.00% 9.14x
likeitviral.com 2.40% 8.10x
shop411.com 1.36% 7.32x
mentalflare.com 2.17% 7.21x
pch.com 5.12% 7.08x
richverse.com 1.54% 6.48x
misspennystocks.com 1.42% 6.32x
networthmagazine.com 1.17% 6.30x
telehealthdave.com 1.92% 6.05x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 0.06% 4.05x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.76% 3.63x
Niche Dating Websites 0.62% 3.20x
Health Issues Cluster 0.78% 2.84x
Humor & Entertainment 0.06% 2.76x
Free Online Game Players 0.06% 2.62x
Discount Shopping 0.02% 2.61x
Arts & Crafts 0.01% 2.55x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.51% 2.51x
Los Angeles Cluster 0.01% 2.45x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female