Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 3.4 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 37.45% 24.22x
Sweet Tooths 39.37% 19.67x
Phone Accessory Shoppers 39.30% 19.56x
Deodorant Shoppers 31.08% 19.39x
Christmas Decorations Shoppers 39.83% 19.11x
Sun Protection Shoppers 37.19% 19.04x
Ice Cream Shoppers 35.24% 18.72x
Budget Grocery Shoppers 29.52% 18.53x
Lawn and Home Pest Control Researchers 28.54% 18.40x
Pain Medication Users 33.84% 18.24x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.29x
Lane Bryant 0.04% 1.23x
Carhartt 0.22% 1.19x
Dressbarn 0.04% 1.11x
Chicos 0.04% 0.98x
The Childrens Place 0.04% 0.98x
Old Navy 0.05% 0.97x
Aeropostale 0.02% 0.97x
Gymboree 0.02% 0.89x
Talbots 0.03% 0.87x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is lilystvitems.com.

Website Composition Index
lilystvitems.com 0.06% 72.27x
asseenontvandbeyond.com 3.31% 66.97x
tvantennasale.com 0.27% 59.94x
bulbhead.com 2.32% 57.91x
michaelkorsmacy.com 0.01% 56.69x
buy4store.com 0.01% 56.44x
carolwrightgifts.com 0.08% 55.47x
vogoogo.com 0.05% 55.21x
hollywoodsteals.com 0.06% 54.87x
rainfall.com 0.03% 54.25x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.41% 36.51x
Discount Shopping 14.35% 21.54x
Holiday Gifts 1.85% 18.42x
Home Improvement Contractor 4.21% 17.17x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.84% 16.63x
Low Budget Shoppers 4.13% 15.52x
Custom Gifts 5.34% 14.89x
Flags & Trump 0.16% 14.55x
Shopping Catalogs 4.69% 14.42x
Vitamin Shoppers 9.82% 14.39x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999