Dstillery Audiences

AS SEEN ON TV SHOPPERS

Audience Size: 3.2 Million Devices

Explore the As Seen on TV Shoppers Audience

Below you'll find more information about the As Seen on TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the As Seen on TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen on TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen on TV Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 39.90% 22.84x
Home Medical Supplies Shoppers 30.15% 21.04x
Ice Cream Shoppers 31.10% 20.17x
Budget Grocery Shoppers 29.51% 20.09x
Sweet Tooths 36.65% 19.87x
Sun Protection Shoppers 32.12% 19.62x
Pizza Lovers 28.45% 19.26x
Christmas Decorations Shoppers 34.95% 19.26x
Phone Accessory Shoppers 36.41% 19.16x
Deodorant Shoppers 32.17% 19.13x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Interest attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen on TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen on TV Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.28x
Dressbarn 0.05% 1.23x
Lane Bryant 0.06% 1.19x
Express Outlets 0.01% 1.18x
Aeropostale 0.03% 1.13x
Carhartt 0.12% 1.09x
Journeys 0.05% 1.07x
Mens Wearhouse 0.27% 1.07x
Gymboree 0.03% 1.06x
Jos A. Bank Clothiers 0.17% 1.06x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Location attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen on TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen on TV Shoppers audience is asseenontvandbeyond.com.

Website Composition Index
asseenontvandbeyond.com 2.34% 45.08x
bulbhead.com 1.74% 39.82x
wdrake.com 1.38% 32.32x
asseenontvwebstore.com 1.87% 29.38x
beefitswhatsfordinner.com 1.02% 29.29x
puritan.com 2.61% 28.78x
belk.com 1.79% 28.14x
2016prices.com 1.51% 27.89x
sharperimage.com 1.02% 27.61x
tableclothsfactory.com 1.15% 27.50x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Web attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen on TV Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.30% 37.09x
Discount Shopping 10.21% 25.11x
Home Improvement Contractor 3.01% 20.26x
Holiday Gifts 1.60% 19.41x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.63% 17.50x
Flags & Trump 0.14% 15.80x
Low Budget Shoppers 3.10% 15.79x
Toys Shopping 7.16% 15.65x
Vitamin Shoppers 8.62% 15.18x
Custom Gifts 5.24% 15.17x
Composition Percentage: The overlap percentage between the As Seen on TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the As Seen on TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen on TV Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female