Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 5 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 28.70% 18.50x
Fitness Enthusiasts 27.21% 17.24x
Running Enthusiasts 27.50% 17.07x
Sporting Goods Shoppers 29.64% 16.91x
Men's Health Researchers 25.78% 16.77x
Weight Lifting Enthusiasts 27.22% 16.61x
Kitchen Appliance Shoppers 27.43% 16.45x
Weight Loss Researchers 26.32% 16.41x
Luxury Fitness Shoppers 24.17% 16.39x
Luxury Athletic Footwear Shoppers 24.17% 16.39x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Armani.

Location Composition Index
Armani 0.03% 1.47x
REI 0.02% 1.45x
Urban Outfitters 0.04% 1.45x
Tommy Bahama 0.02% 1.44x
Bonobos 0.01% 1.43x
Ralph Lauren 0.02% 1.42x
Talbots 0.04% 1.35x
Lululemon 0.04% 1.32x
Brooks Brothers 0.03% 1.27x
Jos A. Bank Clothiers 0.05% 1.27x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is fitnesssuperstore.com.

Website Composition Index
fitnesssuperstore.com 1.02% 36.89x
elitefts.com 1.43% 24.17x
roguefitness.com 8.10% 22.12x
breakingmuscle.com 1.22% 20.77x
muscleandperformance.com 1.04% 19.26x
vitaminshoppe.com 1.14% 18.59x
hyatt.com 1.58% 18.12x
dingit.tv 1.08% 17.28x
muscleandstrength.com 4.00% 17.09x
thebrofessional.net 2.62% 17.00x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 4.68% 20.26x
Weight Lifting Enthusiasts 5.33% 14.57x
Active Lifestyle Enthusiasts 0.08% 13.54x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.25% 11.93x
Home Improvement Contractor 0.49% 11.22x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 11.18x
Healthy Eating Researchers 1.41% 10.43x
Sports - Skiing, Snowboarding 0.01% 10.42x
ISPs & Local Services 0.02% 9.97x
Handyman Tools 0.01% 9.95x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male