Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is New Years Resolution Researchers.
| Interest | Composition | Index |
| New Years Resolution Researchers | 15.99% | 20.80x |
| Indoor Cycling & Spinning Enthusiasts | 10.65% | 19.36x |
| COVID Testing Researchers | 9.85% | 18.67x |
| Vodka Enthusiasts | 8.99% | 18.49x |
| Fitness Enthusiasts | 11.50% | 18.49x |
| Luxury Athletic Footwear Shoppers | 9.93% | 18.20x |
| Luxury Fitness Shoppers | 9.93% | 18.20x |
| Home-Made Face Mask Researchers | 9.37% | 17.86x |
| Yogis | 18.36% | 17.62x |
| Running Enthusiasts | 9.71% | 17.07x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.64x |
| Gap | 0.02% | 1.61x |
| Forever 21 | 0.01% | 1.53x |
| Lane Bryant | 0.02% | 1.44x |
| White House Black Market | 0.02% | 1.44x |
| Michael Kors | 0.01% | 1.36x |
| Victoria's Secret | 0.04% | 1.32x |
| J. Crew | 0.01% | 1.28x |
| LOFT | 0.02% | 1.25x |
| Maurices | 0.05% | 1.25x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is boxrox.com.
| Website | Composition | Index |
| boxrox.com | 1.15% | 17.93x |
| t-nation.com | 1.28% | 15.72x |
| cleaneatingmag.com | 2.13% | 15.62x |
| nourishmovelove.com | 1.56% | 14.42x |
| cleantechnica.com | 7.23% | 13.65x |
| seekingalpha.com | 1.27% | 13.19x |
| theeverygirl.com | 6.54% | 12.84x |
| camillestyles.com | 6.00% | 12.51x |
| lifesavvy.com | 4.09% | 12.39x |
| thistlewoodfarms.com | 1.22% | 12.38x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.11% | 33.94x |
| Weight Lifting Enthusiasts | 1.11% | 11.52x |
| Beach Vacations | 0.06% | 11.27x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.05% | 9.95x |
| Healthy Eating Researchers | 0.05% | 8.79x |
| Travel, Food, Fashion & Fitness | 0.99% | 7.99x |
| Nutrition & Diabetic Living | 0.03% | 7.88x |
| Cardiac & Other Health Research | 0.03% | 7.78x |
| Lacrosse College Athletics | 0.07% | 7.64x |
| Small Business Resources | 11.90% | 7.25x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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