Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 4 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 29.42% 24.89x
Running Enthusiasts 27.55% 23.24x
Sporting Goods Shoppers 28.95% 23.20x
Fitness Enthusiasts 27.93% 23.14x
Men's Health Researchers 27.74% 22.66x
Kitchen Appliance Shoppers 27.66% 22.18x
Weight Lifting Enthusiasts 29.50% 22.18x
Personal Stock Portfolio Managers 25.58% 22.02x
Weight Loss Researchers 27.55% 21.83x
Home Custom Bedroom Decorators 24.24% 21.81x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Free People.

Location Composition Index
Free People 0.02% 1.70x
Ann Taylor 0.02% 1.65x
Bonobos 0.01% 1.63x
REI 0.01% 1.60x
Uniqlo 0.01% 1.60x
Club Monaco 0.01% 1.58x
Jos A. Bank Clothiers 0.04% 1.57x
The North Face 0.02% 1.56x
Zara 0.02% 1.55x
Armani 0.02% 1.54x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.

Website Composition Index
thefitnessoutlet.com 1.11% 66.55x
fitnesssuperstore.com 1.32% 50.49x
lifefitness.com 1.13% 47.94x
mensfitness.com 1.30% 38.98x
performancebike.com 1.09% 32.07x
dessertswithbenefits.com 1.02% 31.44x
sportsjamm.com 1.22% 30.80x
elitefts.com 1.83% 29.67x
breakingmuscle.com 1.48% 27.24x
muscleandperformance.com 1.28% 27.09x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 5.35% 23.19x
Weight Lifting Enthusiasts 6.19% 17.24x
Active Lifestyle Enthusiasts 0.10% 16.64x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.32% 13.91x
Home Improvement Contractor 0.69% 13.80x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 12.83x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 12.72x
ISPs & Local Services 0.03% 12.24x
Healthy Eating Researchers 1.76% 12.03x
Men's Dress Shirt Shopping 0.69% 11.97x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male