Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 3 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 30.70% 40.73x
Men's Health Researchers 26.95% 37.82x
Sporting Goods Shoppers 28.81% 36.98x
Running Enthusiasts 25.82% 36.57x
Weight Lifting Enthusiasts 29.98% 36.48x
Fitness Enthusiasts 26.21% 36.23x
Exercise and Gym Researchers 26.40% 35.47x
Health and Fitness Book Readers 29.75% 34.57x
Home Custom Bedroom Decorators 23.03% 34.24x
Weight Loss Researchers 26.84% 33.69x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Everlane.

Location Composition Index
Everlane 0.01% 2.20x
Supreme 0.03% 2.05x
Intermix 0.02% 1.98x
Patagonia 0.03% 1.86x
LL Bean 0.01% 1.83x
Club Monaco 0.03% 1.74x
Kate Spade 0.02% 1.69x
Bonobos 0.08% 1.68x
Jos A. Bank Clothiers 0.44% 1.65x
Saint Laurent Paris 0.01% 1.63x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.

Website Composition Index
thefitnessoutlet.com 1.77% 88.94x
lifefitness.com 1.80% 71.81x
fitnesssuperstore.com 1.81% 67.21x
fitnesszone.com 1.16% 62.35x
mensfitness.com 4.20% 47.71x
golfgalaxy.com 1.04% 40.83x
gnc.com 1.43% 39.09x
dessertswithbenefits.com 1.46% 38.30x
elitefts.com 2.48% 37.81x
yogaoutlet.com 1.09% 37.41x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 9.08% 28.35x
Weight Lifting Enthusiasts 10.39% 19.54x
Active Lifestyle Enthusiasts 0.18% 19.01x
Washington D.C. Hotels 0.02% 17.08x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 16.55x
Sports - Skiing, Snowboarding 0.03% 15.89x
Holiday Gifts 1.03% 15.85x
Home Improvement Contractor 1.69% 15.63x
Men's Dress Shirt Shopping 1.60% 14.98x
Healthy Eating Researchers 3.85% 14.55x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male