Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 3.4 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 30.66% 24.81x
Sporting Goods Shoppers 28.79% 23.28x
Fitness Enthusiasts 26.27% 23.16x
Men's Health Researchers 28.22% 22.92x
Running Enthusiasts 26.85% 22.86x
Health and Fitness Book Readers 28.33% 22.27x
Weight Lifting Enthusiasts 30.67% 22.25x
Exercise and Gym Researchers 27.07% 21.62x
Home Custom Bedroom Decorators 22.47% 21.60x
Custom Home Lighting Shoppers 22.46% 21.58x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Everlane.

Location Composition Index
Everlane 0.01% 2.20x
Supreme 0.02% 2.16x
Bonobos 0.15% 1.96x
Jos A. Bank Clothiers 0.48% 1.59x
Saint Laurent Paris 0.02% 1.53x
LL Bean 0.01% 1.48x
Armani 0.04% 1.48x
Patagonia 0.03% 1.47x
White House Black Market 0.44% 1.45x
Intermix 0.02% 1.41x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.

Website Composition Index
thefitnessoutlet.com 1.42% 57.46x
lifefitness.com 1.38% 46.75x
fitnesssuperstore.com 1.58% 44.36x
mensfitness.com 3.03% 32.67x
dessertswithbenefits.com 1.32% 26.94x
gnc.com 1.00% 26.29x
elitefts.com 2.25% 26.10x
breakingmuscle.com 1.83% 24.85x
performancebike.com 2.13% 24.80x
crutchfield.com 1.24% 23.37x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 7.49% 21.88x
Weight Lifting Enthusiasts 8.85% 16.13x
Active Lifestyle Enthusiasts 0.16% 15.49x
Washington D.C. Hotels 0.02% 15.26x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.33% 12.97x
Home Improvement Contractor 1.31% 12.80x
Holiday Gifts 0.81% 12.49x
Healthy Eating Researchers 3.16% 12.46x
Men's Dress Shirt Shopping 1.29% 12.42x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.56% 11.98x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male