Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 2.7 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 17.41% 19.39x
Luxury Fitness Shoppers 18.37% 18.81x
Luxury Athletic Footwear Shoppers 18.37% 18.81x
Weight Loss Researchers 17.55% 18.71x
Fitness Enthusiasts 18.05% 18.51x
Running Enthusiasts 16.84% 18.43x
Personal Investment Researchers 20.14% 18.38x
Sporting Goods Shoppers 18.43% 18.06x
Medical Science Researchers 17.58% 17.99x
Online Exercise Class Users 21.92% 17.89x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.44x
Buckle 0.01% 1.16x
Aeropostale 0.01% 1.14x
Express 0.01% 1.10x
Victoria's Secret 0.02% 1.07x
Carhartt 0.11% 1.07x
Old Navy 0.01% 1.04x
Journeys 0.02% 1.01x
Maurices 0.01% 1.01x
The Childrens Place 0.01% 0.79x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is roguefitness.com.

Website Composition Index
roguefitness.com 1.79% 38.49x
fitnesszone.com 1.54% 22.81x
forum.bodybuilding.com 2.48% 19.76x
mapmyrun.com 2.19% 17.71x
pga.com 1.14% 17.42x
roadbikerider.com 1.14% 16.54x
fitbit.com 1.07% 16.45x
bodybuilding.com 4.76% 16.21x
t-nation.com 4.37% 16.10x
golfweek.com 2.69% 15.50x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 1.36% 27.54x
Holistic Medicine 0.07% 14.54x
Institutional Investing 0.19% 13.35x
Weight Lifting Enthusiasts 2.01% 13.27x
Computer Printers 0.04% 13.26x
Illinois Education 0.09% 12.03x
Lacrosse College Athletics 0.22% 11.24x
Men's Dress Shirt Shopping 0.11% 11.21x
Upstate New York State Athletics 0.03% 11.05x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 11.05x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male