Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 3 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 16.71% 15.76x
Luxury Athletic Footwear Shoppers 16.29% 14.84x
Luxury Fitness Shoppers 16.29% 14.84x
Post COVID-19 Restaurant Reopening Researchers 13.61% 14.76x
Fitness Enthusiasts 16.86% 14.76x
Telemedicine Content Readers 12.38% 14.72x
Running Enthusiasts 15.18% 14.55x
Weight Loss Researchers 15.81% 14.06x
Medical Science Researchers 15.69% 14.05x
Wellness Enthusiasts 15.33% 13.85x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.83x
Express 0.01% 1.56x
White House Black Market 0.01% 1.52x
Chicos 0.01% 1.33x
Mens Wearhouse 0.01% 1.26x
Victoria's Secret 0.02% 1.14x
The Childrens Place 0.01% 1.12x
Buckle 0.01% 1.09x
Journeys 0.01% 1.05x
Maurices 0.02% 0.99x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is dailyburn.com.

Website Composition Index
dailyburn.com 2.80% 25.33x
fitnesszone.com 1.44% 22.01x
mapmyrun.com 1.05% 18.84x
boxrox.com 3.87% 15.78x
forum.bodybuilding.com 1.15% 15.55x
t-nation.com 3.22% 15.17x
roadbikerider.com 1.21% 13.73x
golfweek.com 1.11% 13.50x
businesswire.com 1.03% 13.27x
nourishmovelove.com 1.74% 13.07x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.61% 24.09x
Men's Dress Shirt Shopping 0.07% 13.83x
Institutional Investing 0.08% 12.66x
Addiction & Recovery Reference 0.04% 10.98x
Weight Lifting Enthusiasts 1.24% 10.79x
Home Decoration - Crafts & Kids 0.03% 10.51x
Horse Racing 0.25% 9.54x
Office Furniture Design 0.02% 9.32x
Cardiac & Other Health Research 0.09% 9.28x
Holiday Gifts 0.02% 8.99x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male