Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 17.37% | 18.01x |
| Post COVID-19 Restaurant Reopening Researchers | 13.34% | 17.43x |
| Fitness Enthusiasts | 17.21% | 17.29x |
| Telemedicine Content Readers | 12.09% | 16.83x |
| Yogis | 16.53% | 16.57x |
| Luxury Athletic Footwear Shoppers | 16.01% | 16.43x |
| Luxury Fitness Shoppers | 16.01% | 16.42x |
| Running Enthusiasts | 15.63% | 16.30x |
| Home-Made Face Mask Researchers | 11.20% | 16.15x |
| COVID Testing Researchers | 12.45% | 16.12x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.71x |
| Lululemon | 0.01% | 1.62x |
| Jos A. Bank Clothiers | 0.02% | 1.53x |
| White House Black Market | 0.03% | 1.53x |
| LOFT | 0.03% | 1.52x |
| Chicos | 0.03% | 1.46x |
| Gap | 0.02% | 1.37x |
| Coach | 0.01% | 1.37x |
| Express | 0.02% | 1.37x |
| J. Crew | 0.01% | 1.30x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is dailyburn.com.
| Website | Composition | Index |
| dailyburn.com | 2.12% | 27.01x |
| fitnesszone.com | 1.33% | 23.47x |
| boxrox.com | 3.01% | 17.55x |
| t-nation.com | 2.71% | 16.19x |
| nourishmovelove.com | 1.95% | 15.44x |
| roadbikerider.com | 1.17% | 14.95x |
| stack.com | 4.49% | 13.91x |
| wellandgood.com | 24.23% | 13.53x |
| forum.bodybuilding.com | 1.16% | 13.30x |
| theeverygirl.com | 5.23% | 13.16x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.34% | 26.26x |
| Institutional Investing | 0.04% | 13.54x |
| Weight Lifting Enthusiasts | 1.07% | 10.89x |
| Business News & Information Readers | 0.12% | 9.52x |
| Natural Diet & Supplement Researchers | 0.20% | 9.23x |
| Paleo & Keto Diet Enthusiasts | 0.47% | 8.96x |
| Chef & Restaurant Resources | 0.02% | 8.86x |
| Vitamin Shoppers | 0.03% | 8.75x |
| Disease Cluster | 0.02% | 8.62x |
| Healthy Eating Researchers | 0.11% | 8.48x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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