Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 2.8 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 27.00% 18.23x
Men's Health Researchers 26.49% 18.01x
Running Enthusiasts 24.34% 17.60x
Fitness Enthusiasts 24.73% 17.45x
Weight Lifting Enthusiasts 28.87% 17.14x
Exercise and Gym Researchers 25.50% 16.95x
Home Custom Bedroom Decorators 22.46% 16.70x
Health and Fitness Book Readers 28.42% 16.50x
Men's Clothing Shoppers 23.51% 16.35x
Competitive Sports Participants 22.42% 16.31x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Lululemon.

Location Composition Index
Lululemon 0.10% 1.62x
Jos A. Bank Clothiers 0.28% 1.41x
Mens Wearhouse 0.36% 1.16x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.

Website Composition Index
thefitnessoutlet.com 1.87% 97.99x
fitnessfactory.com 1.21% 79.01x
lifefitness.com 2.12% 76.28x
fitnesssuperstore.com 1.87% 72.95x
fitnesszone.com 1.42% 64.36x
spinning.com 1.02% 60.45x
mensfitness.com 5.17% 50.46x
baa.org 1.19% 45.94x
golfgalaxy.com 1.22% 42.22x
gnc.com 1.71% 40.37x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 8.96% 22.97x
Weight Lifting Enthusiasts 9.84% 15.63x
Home Improvement Contractor 1.85% 12.78x
Men's Dress Shirt Shopping 1.67% 11.95x
Healthy Eating Researchers 4.06% 11.47x
Bags & Luggage 2.36% 11.42x
Higher-End Fashion Brands 1.67% 11.14x
Weight Loss & Nutrition Assistance Researchers 14.91% 11.01x
Institutional Investing 1.77% 10.50x
Lacrosse College Athletics 1.51% 10.47x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male