Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Sporting Goods Shoppers.
| Interest | Composition | Index |
| Sporting Goods Shoppers | 27.46% | 18.60x |
| Men's Health Researchers | 25.66% | 18.48x |
| Running Enthusiasts | 24.43% | 17.87x |
| Fitness Enthusiasts | 24.84% | 17.71x |
| Exercise and Gym Researchers | 24.92% | 17.30x |
| Weight Lifting Enthusiasts | 28.19% | 17.23x |
| Home Custom Bedroom Decorators | 24.33% | 17.03x |
| Custom Home Lighting Shoppers | 24.33% | 17.03x |
| Kitchen Appliance Shoppers | 29.56% | 16.93x |
| Men's Clothing Shoppers | 24.97% | 16.66x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.01x |
| Everlane | 0.00% | 1.74x |
| Uniqlo | 0.02% | 1.71x |
| Patagonia | 0.02% | 1.69x |
| Chicos | 0.07% | 1.64x |
| Columbia | 0.01% | 1.60x |
| Eddie Bauer | 0.02% | 1.59x |
| Armani | 0.03% | 1.52x |
| Kate Spade | 0.02% | 1.52x |
| LOFT | 0.06% | 1.50x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.
| Website | Composition | Index |
| thefitnessoutlet.com | 1.60% | 90.59x |
| fitnesssuperstore.com | 1.53% | 69.38x |
| fitnessfactory.com | 1.15% | 69.07x |
| lifefitness.com | 1.92% | 68.77x |
| fitnesszone.com | 1.35% | 56.45x |
| mensfitness.com | 5.30% | 47.11x |
| baa.org | 1.18% | 42.07x |
| golfgalaxy.com | 1.22% | 39.30x |
| gnc.com | 1.79% | 38.56x |
| breakingmuscle.com | 1.45% | 38.47x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 8.70% | 21.75x |
| Weight Lifting Enthusiasts | 9.20% | 14.83x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.58% | 13.93x |
| Active Lifestyle Enthusiasts | 0.17% | 13.81x |
| Washington D.C. Hotels | 0.03% | 13.41x |
| Holiday Gifts | 1.15% | 12.29x |
| Sports - Skiing, Snowboarding | 0.03% | 11.61x |
| Home Improvement Contractor | 2.04% | 11.60x |
| Bags & Luggage | 2.40% | 11.13x |
| Healthy Eating Researchers | 4.28% | 11.03x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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