Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 24.68% | 18.87x |
| Fitness Enthusiasts | 24.57% | 18.19x |
| Running Enthusiasts | 23.67% | 18.16x |
| Online Exercise Class Users | 26.24% | 17.71x |
| Weight Loss Researchers | 23.33% | 17.54x |
| Luxury Athletic Footwear Shoppers | 21.84% | 17.51x |
| Luxury Fitness Shoppers | 21.84% | 17.51x |
| Weight Lifting Enthusiasts | 25.34% | 17.24x |
| Men's Health Researchers | 22.02% | 16.93x |
| Sporting Goods Shoppers | 25.49% | 16.89x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.89x |
| Chicos | 0.01% | 1.55x |
| Old Navy | 0.01% | 1.33x |
| Carhartt | 0.12% | 1.11x |
| Victoria's Secret | 0.01% | 1.06x |
| Mens Wearhouse | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is lifefitness.com.
| Website | Composition | Index |
| lifefitness.com | 1.16% | 37.53x |
| elitefts.com | 1.34% | 31.17x |
| roguefitness.com | 7.33% | 28.49x |
| dessertswithbenefits.com | 1.14% | 26.22x |
| breakingmuscle.com | 1.32% | 22.92x |
| fitnesszone.com | 1.12% | 22.68x |
| muscleandstrength.com | 3.60% | 21.78x |
| crossfit.com | 1.56% | 21.00x |
| muscleandperformance.com | 1.20% | 20.43x |
| fitnessblender.com | 1.63% | 20.14x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 4.01% | 25.43x |
| Weight Lifting Enthusiasts | 4.88% | 16.50x |
| Institutional Investing | 0.97% | 12.73x |
| Active Lifestyle Enthusiasts | 0.05% | 12.57x |
| Healthy Eating Researchers | 1.15% | 12.56x |
| Environmentally Friendly Cars | 0.03% | 12.32x |
| Men's Dress Shirt Shopping | 0.48% | 12.08x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.08% | 12.03x |
| Holistic Medicine | 0.27% | 11.50x |
| Natural Diet & Supplement Researchers | 1.66% | 11.31x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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