Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 3.4 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 24.68% 18.87x
Fitness Enthusiasts 24.57% 18.19x
Running Enthusiasts 23.67% 18.16x
Online Exercise Class Users 26.24% 17.71x
Weight Loss Researchers 23.33% 17.54x
Luxury Athletic Footwear Shoppers 21.84% 17.51x
Luxury Fitness Shoppers 21.84% 17.51x
Weight Lifting Enthusiasts 25.34% 17.24x
Men's Health Researchers 22.02% 16.93x
Sporting Goods Shoppers 25.49% 16.89x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.89x
Chicos 0.01% 1.55x
Old Navy 0.01% 1.33x
Carhartt 0.12% 1.11x
Victoria's Secret 0.01% 1.06x
Mens Wearhouse 0.01% 1.01x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is lifefitness.com.

Website Composition Index
lifefitness.com 1.16% 37.53x
elitefts.com 1.34% 31.17x
roguefitness.com 7.33% 28.49x
dessertswithbenefits.com 1.14% 26.22x
breakingmuscle.com 1.32% 22.92x
fitnesszone.com 1.12% 22.68x
muscleandstrength.com 3.60% 21.78x
crossfit.com 1.56% 21.00x
muscleandperformance.com 1.20% 20.43x
fitnessblender.com 1.63% 20.14x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 4.01% 25.43x
Weight Lifting Enthusiasts 4.88% 16.50x
Institutional Investing 0.97% 12.73x
Active Lifestyle Enthusiasts 0.05% 12.57x
Healthy Eating Researchers 1.15% 12.56x
Environmentally Friendly Cars 0.03% 12.32x
Men's Dress Shirt Shopping 0.48% 12.08x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.08% 12.03x
Holistic Medicine 0.27% 11.50x
Natural Diet & Supplement Researchers 1.66% 11.31x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male