Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Sporting Goods Shoppers.
| Interest | Composition | Index |
| Sporting Goods Shoppers | 27.00% | 18.23x |
| Men's Health Researchers | 26.49% | 18.01x |
| Running Enthusiasts | 24.34% | 17.60x |
| Fitness Enthusiasts | 24.73% | 17.45x |
| Weight Lifting Enthusiasts | 28.87% | 17.14x |
| Exercise and Gym Researchers | 25.50% | 16.95x |
| Home Custom Bedroom Decorators | 22.46% | 16.70x |
| Health and Fitness Book Readers | 28.42% | 16.50x |
| Men's Clothing Shoppers | 23.51% | 16.35x |
| Competitive Sports Participants | 22.42% | 16.31x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.10% | 1.62x |
| Jos A. Bank Clothiers | 0.28% | 1.41x |
| Mens Wearhouse | 0.36% | 1.16x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.
| Website | Composition | Index |
| thefitnessoutlet.com | 1.87% | 97.99x |
| fitnessfactory.com | 1.21% | 79.01x |
| lifefitness.com | 2.12% | 76.28x |
| fitnesssuperstore.com | 1.87% | 72.95x |
| fitnesszone.com | 1.42% | 64.36x |
| spinning.com | 1.02% | 60.45x |
| mensfitness.com | 5.17% | 50.46x |
| baa.org | 1.19% | 45.94x |
| golfgalaxy.com | 1.22% | 42.22x |
| gnc.com | 1.71% | 40.37x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 8.96% | 22.97x |
| Weight Lifting Enthusiasts | 9.84% | 15.63x |
| Home Improvement Contractor | 1.85% | 12.78x |
| Men's Dress Shirt Shopping | 1.67% | 11.95x |
| Healthy Eating Researchers | 4.06% | 11.47x |
| Bags & Luggage | 2.36% | 11.42x |
| Higher-End Fashion Brands | 1.67% | 11.14x |
| Weight Loss & Nutrition Assistance Researchers | 14.91% | 11.01x |
| Institutional Investing | 1.77% | 10.50x |
| Lacrosse College Athletics | 1.51% | 10.47x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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