Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 1.8 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is New Years Resolution Researchers.

Interest Composition Index
New Years Resolution Researchers 15.99% 20.80x
Indoor Cycling & Spinning Enthusiasts 10.65% 19.36x
COVID Testing Researchers 9.85% 18.67x
Vodka Enthusiasts 8.99% 18.49x
Fitness Enthusiasts 11.50% 18.49x
Luxury Athletic Footwear Shoppers 9.93% 18.20x
Luxury Fitness Shoppers 9.93% 18.20x
Home-Made Face Mask Researchers 9.37% 17.86x
Yogis 18.36% 17.62x
Running Enthusiasts 9.71% 17.07x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Chicos.

Location Composition Index
Chicos 0.02% 1.64x
Gap 0.02% 1.61x
Forever 21 0.01% 1.53x
Lane Bryant 0.02% 1.44x
White House Black Market 0.02% 1.44x
Michael Kors 0.01% 1.36x
Victoria's Secret 0.04% 1.32x
J. Crew 0.01% 1.28x
LOFT 0.02% 1.25x
Maurices 0.05% 1.25x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is boxrox.com.

Website Composition Index
boxrox.com 1.15% 17.93x
t-nation.com 1.28% 15.72x
cleaneatingmag.com 2.13% 15.62x
nourishmovelove.com 1.56% 14.42x
cleantechnica.com 7.23% 13.65x
seekingalpha.com 1.27% 13.19x
theeverygirl.com 6.54% 12.84x
camillestyles.com 6.00% 12.51x
lifesavvy.com 4.09% 12.39x
thistlewoodfarms.com 1.22% 12.38x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.11% 33.94x
Weight Lifting Enthusiasts 1.11% 11.52x
Beach Vacations 0.06% 11.27x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 9.95x
Healthy Eating Researchers 0.05% 8.79x
Travel, Food, Fashion & Fitness 0.99% 7.99x
Nutrition & Diabetic Living 0.03% 7.88x
Cardiac & Other Health Research 0.03% 7.78x
Lacrosse College Athletics 0.07% 7.64x
Small Business Resources 11.90% 7.25x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male