Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 16.71% | 15.76x |
| Luxury Athletic Footwear Shoppers | 16.29% | 14.84x |
| Luxury Fitness Shoppers | 16.29% | 14.84x |
| Post COVID-19 Restaurant Reopening Researchers | 13.61% | 14.76x |
| Fitness Enthusiasts | 16.86% | 14.76x |
| Telemedicine Content Readers | 12.38% | 14.72x |
| Running Enthusiasts | 15.18% | 14.55x |
| Weight Loss Researchers | 15.81% | 14.06x |
| Medical Science Researchers | 15.69% | 14.05x |
| Wellness Enthusiasts | 15.33% | 13.85x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.83x |
| Express | 0.01% | 1.56x |
| White House Black Market | 0.01% | 1.52x |
| Chicos | 0.01% | 1.33x |
| Mens Wearhouse | 0.01% | 1.26x |
| Victoria's Secret | 0.02% | 1.14x |
| The Childrens Place | 0.01% | 1.12x |
| Buckle | 0.01% | 1.09x |
| Journeys | 0.01% | 1.05x |
| Maurices | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is dailyburn.com.
| Website | Composition | Index |
| dailyburn.com | 2.80% | 25.33x |
| fitnesszone.com | 1.44% | 22.01x |
| mapmyrun.com | 1.05% | 18.84x |
| boxrox.com | 3.87% | 15.78x |
| forum.bodybuilding.com | 1.15% | 15.55x |
| t-nation.com | 3.22% | 15.17x |
| roadbikerider.com | 1.21% | 13.73x |
| golfweek.com | 1.11% | 13.50x |
| businesswire.com | 1.03% | 13.27x |
| nourishmovelove.com | 1.74% | 13.07x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.61% | 24.09x |
| Men's Dress Shirt Shopping | 0.07% | 13.83x |
| Institutional Investing | 0.08% | 12.66x |
| Addiction & Recovery Reference | 0.04% | 10.98x |
| Weight Lifting Enthusiasts | 1.24% | 10.79x |
| Home Decoration - Crafts & Kids | 0.03% | 10.51x |
| Horse Racing | 0.25% | 9.54x |
| Office Furniture Design | 0.02% | 9.32x |
| Cardiac & Other Health Research | 0.09% | 9.28x |
| Holiday Gifts | 0.02% | 8.99x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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