Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 21.02% | 21.84x |
| Running Enthusiasts | 20.27% | 21.11x |
| Fitness Enthusiasts | 21.74% | 20.29x |
| Mens Business Clothes Shoppers | 21.04% | 19.84x |
| Weight Loss Researchers | 21.53% | 19.44x |
| Luxury Athletic Footwear Shoppers | 22.63% | 19.43x |
| Luxury Fitness Shoppers | 22.63% | 19.43x |
| Online Exercise Class Users | 25.89% | 19.22x |
| Personal Investment Researchers | 22.90% | 19.15x |
| Sporting Goods Shoppers | 20.42% | 19.08x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.94x |
| Gap | 0.01% | 1.72x |
| Aeropostale | 0.01% | 1.46x |
| Express | 0.01% | 1.43x |
| Mens Wearhouse | 0.02% | 1.32x |
| White House Black Market | 0.01% | 1.32x |
| Journeys | 0.01% | 1.14x |
| Carhartt | 0.16% | 1.12x |
| Victoria's Secret | 0.01% | 1.05x |
| Maurices | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is lifefitness.com.
| Website | Composition | Index |
| lifefitness.com | 1.01% | 33.30x |
| roguefitness.com | 4.11% | 27.14x |
| dessertswithbenefits.com | 1.22% | 22.24x |
| muscleandstrength.com | 1.89% | 20.54x |
| fitnesszone.com | 1.71% | 18.88x |
| runtothefinish.com | 1.10% | 14.72x |
| forum.bodybuilding.com | 5.42% | 14.51x |
| restorationhardware.com | 1.54% | 14.42x |
| fitnessmagazine.com | 2.30% | 14.32x |
| bodybuilding.com | 8.56% | 14.25x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 2.62% | 26.66x |
| Weight Lifting Enthusiasts | 3.69% | 14.99x |
| Institutional Investing | 0.55% | 14.36x |
| Franchising | 0.09% | 13.77x |
| Electronic Cabling | 0.22% | 13.51x |
| Holistic Medicine | 0.15% | 13.27x |
| Lacrosse College Athletics | 0.41% | 12.57x |
| Natural Diet & Supplement Researchers | 1.07% | 12.27x |
| Paper & Packaging | 0.12% | 11.58x |
| Healthy Eating Researchers | 0.82% | 11.51x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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