Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Men's Health Researchers.
| Interest | Composition | Index |
| Men's Health Researchers | 27.05% | 17.80x |
| Sporting Goods Shoppers | 30.44% | 17.62x |
| Running Enthusiasts | 25.78% | 16.94x |
| Exercise and Gym Researchers | 25.55% | 16.90x |
| Weight Lifting Enthusiasts | 29.25% | 16.77x |
| Fitness Enthusiasts | 25.80% | 16.75x |
| Vitamin Shoppers | 31.47% | 15.90x |
| Health and Fitness Book Readers | 31.45% | 15.68x |
| Men's Clothing Shoppers | 26.50% | 15.59x |
| Kitchen Appliance Shoppers | 28.96% | 15.53x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 1.98x |
| Club Monaco | 0.01% | 1.58x |
| Ann Taylor | 0.02% | 1.46x |
| Patagonia | 0.01% | 1.45x |
| Free People | 0.02% | 1.45x |
| Ralph Lauren | 0.01% | 1.37x |
| LL Bean | 0.01% | 1.37x |
| Lululemon | 0.05% | 1.36x |
| Saint Laurent Paris | 0.01% | 1.35x |
| Hugo Boss | 0.02% | 1.32x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is fitnessgiant.com.
| Website | Composition | Index |
| fitnessgiant.com | 0.19% | 107.46x |
| thefitnessoutlet.com | 1.99% | 107.37x |
| rocksolidfitness.com | 0.23% | 102.29x |
| bodysolid.com | 0.88% | 94.84x |
| soolis.com | 0.50% | 90.16x |
| bigfitness.com | 0.24% | 90.07x |
| performbetter.com | 1.03% | 84.94x |
| fitnesssuperstore.com | 1.69% | 84.76x |
| lifefitness.com | 2.36% | 78.41x |
| fitnessfactory.com | 1.43% | 77.40x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 9.26% | 21.38x |
| Weight Lifting Enthusiasts | 10.20% | 15.17x |
| Active Lifestyle Enthusiasts | 0.17% | 13.50x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.65% | 12.82x |
| Washington D.C. Hotels | 0.04% | 12.44x |
| Holiday Gifts | 1.28% | 11.85x |
| Sports - Skiing, Snowboarding | 0.04% | 11.25x |
| Home Improvement Contractor | 2.48% | 10.95x |
| Weight Loss & Nutrition Assistance Researchers | 14.44% | 10.61x |
| Bags & Luggage | 2.39% | 10.35x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999
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