Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 16.98% | 18.11x |
| Telemedicine Content Readers | 12.19% | 17.29x |
| Luxury Athletic Footwear Shoppers | 18.05% | 17.00x |
| Luxury Fitness Shoppers | 18.05% | 17.00x |
| Fitness Enthusiasts | 18.13% | 16.95x |
| Running Enthusiasts | 15.73% | 16.85x |
| Medical Science Researchers | 17.14% | 16.63x |
| Weight Loss Researchers | 17.34% | 16.54x |
| Post COVID-19 Restaurant Reopening Researchers | 12.49% | 16.51x |
| Mens Business Clothes Shoppers | 16.50% | 16.42x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.90x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is roguefitness.com.
| Website | Composition | Index |
| roguefitness.com | 1.08% | 37.91x |
| dailyburn.com | 3.15% | 26.16x |
| fitnesszone.com | 1.56% | 22.50x |
| forum.bodybuilding.com | 1.65% | 19.28x |
| mapmyrun.com | 1.57% | 19.17x |
| roadbikerider.com | 1.13% | 15.41x |
| golfweek.com | 1.85% | 15.08x |
| t-nation.com | 3.95% | 15.03x |
| bodybuilding.com | 4.09% | 14.87x |
| businesswire.com | 1.80% | 14.72x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.84% | 26.87x |
| Holistic Medicine | 0.04% | 14.65x |
| Institutional Investing | 0.14% | 14.57x |
| Men's Dress Shirt Shopping | 0.09% | 14.00x |
| Illinois Education | 0.06% | 13.19x |
| Weight Lifting Enthusiasts | 1.56% | 11.94x |
| Psychology & Social Work | 0.09% | 11.82x |
| Home Decoration - Crafts & Kids | 0.06% | 11.72x |
| Natural Diet & Supplement Researchers | 0.35% | 10.38x |
| Diabetes Research | 0.22% | 10.16x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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