Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 2 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 21.02% 21.84x
Running Enthusiasts 20.27% 21.11x
Fitness Enthusiasts 21.74% 20.29x
Mens Business Clothes Shoppers 21.04% 19.84x
Weight Loss Researchers 21.53% 19.44x
Luxury Athletic Footwear Shoppers 22.63% 19.43x
Luxury Fitness Shoppers 22.63% 19.43x
Online Exercise Class Users 25.89% 19.22x
Personal Investment Researchers 22.90% 19.15x
Sporting Goods Shoppers 20.42% 19.08x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.94x
Gap 0.01% 1.72x
Aeropostale 0.01% 1.46x
Express 0.01% 1.43x
Mens Wearhouse 0.02% 1.32x
White House Black Market 0.01% 1.32x
Journeys 0.01% 1.14x
Carhartt 0.16% 1.12x
Victoria's Secret 0.01% 1.05x
Maurices 0.02% 1.01x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is lifefitness.com.

Website Composition Index
lifefitness.com 1.01% 33.30x
roguefitness.com 4.11% 27.14x
dessertswithbenefits.com 1.22% 22.24x
muscleandstrength.com 1.89% 20.54x
fitnesszone.com 1.71% 18.88x
runtothefinish.com 1.10% 14.72x
forum.bodybuilding.com 5.42% 14.51x
restorationhardware.com 1.54% 14.42x
fitnessmagazine.com 2.30% 14.32x
bodybuilding.com 8.56% 14.25x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 2.62% 26.66x
Weight Lifting Enthusiasts 3.69% 14.99x
Institutional Investing 0.55% 14.36x
Franchising 0.09% 13.77x
Electronic Cabling 0.22% 13.51x
Holistic Medicine 0.15% 13.27x
Lacrosse College Athletics 0.41% 12.57x
Natural Diet & Supplement Researchers 1.07% 12.27x
Paper & Packaging 0.12% 11.58x
Healthy Eating Researchers 0.82% 11.51x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male