Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 3.3 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 23.53% 18.35x
Running Enthusiasts 22.59% 17.52x
Fitness Enthusiasts 23.87% 17.47x
Online Exercise Class Users 26.55% 17.33x
Luxury Athletic Footwear Shoppers 23.20% 17.14x
Luxury Fitness Shoppers 23.20% 17.14x
Weight Loss Researchers 23.27% 16.97x
Sporting Goods Shoppers 22.64% 16.52x
Mens Business Clothes Shoppers 20.80% 16.29x
Weight Lifting Enthusiasts 24.72% 16.29x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.93x
Chicos 0.01% 1.74x
Victoria's Secret 0.01% 1.46x
Old Navy 0.01% 1.16x
Mens Wearhouse 0.01% 1.07x
Carhartt 0.13% 0.99x
Maurices 0.01% 0.96x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is lifefitness.com.

Website Composition Index
lifefitness.com 1.20% 36.18x
roguefitness.com 5.52% 30.46x
dessertswithbenefits.com 1.27% 25.25x
muscleandstrength.com 2.60% 22.85x
crossfit.com 1.16% 22.41x
fitnesszone.com 1.50% 22.01x
fitnessblender.com 1.14% 20.77x
muscleandperformance.com 1.04% 19.78x
strengthlevel.com 1.13% 19.08x
runtothefinish.com 1.16% 16.87x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 3.61% 26.59x
Weight Lifting Enthusiasts 4.25% 15.12x
Active Lifestyle Enthusiasts 0.04% 14.09x
Institutional Investing 0.71% 13.24x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 12.75x
Holistic Medicine 0.19% 11.49x
Healthy Eating Researchers 0.88% 11.08x
Natural Diet & Supplement Researchers 1.28% 11.06x
Home Improvement Contractor 0.05% 10.84x
Men's Dress Shirt Shopping 0.33% 10.71x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male