Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 3.6 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 27.46% 18.60x
Men's Health Researchers 25.66% 18.48x
Running Enthusiasts 24.43% 17.87x
Fitness Enthusiasts 24.84% 17.71x
Exercise and Gym Researchers 24.92% 17.30x
Weight Lifting Enthusiasts 28.19% 17.23x
Home Custom Bedroom Decorators 24.33% 17.03x
Custom Home Lighting Shoppers 24.33% 17.03x
Kitchen Appliance Shoppers 29.56% 16.93x
Men's Clothing Shoppers 24.97% 16.66x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Intermix.

Location Composition Index
Intermix 0.02% 2.01x
Everlane 0.00% 1.74x
Uniqlo 0.02% 1.71x
Patagonia 0.02% 1.69x
Chicos 0.07% 1.64x
Columbia 0.01% 1.60x
Eddie Bauer 0.02% 1.59x
Armani 0.03% 1.52x
Kate Spade 0.02% 1.52x
LOFT 0.06% 1.50x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.

Website Composition Index
thefitnessoutlet.com 1.60% 90.59x
fitnesssuperstore.com 1.53% 69.38x
fitnessfactory.com 1.15% 69.07x
lifefitness.com 1.92% 68.77x
fitnesszone.com 1.35% 56.45x
mensfitness.com 5.30% 47.11x
baa.org 1.18% 42.07x
golfgalaxy.com 1.22% 39.30x
gnc.com 1.79% 38.56x
breakingmuscle.com 1.45% 38.47x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 8.70% 21.75x
Weight Lifting Enthusiasts 9.20% 14.83x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.58% 13.93x
Active Lifestyle Enthusiasts 0.17% 13.81x
Washington D.C. Hotels 0.03% 13.41x
Holiday Gifts 1.15% 12.29x
Sports - Skiing, Snowboarding 0.03% 11.61x
Home Improvement Contractor 2.04% 11.60x
Bags & Luggage 2.40% 11.13x
Healthy Eating Researchers 4.28% 11.03x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male