Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 23.53% | 18.35x |
| Running Enthusiasts | 22.59% | 17.52x |
| Fitness Enthusiasts | 23.87% | 17.47x |
| Online Exercise Class Users | 26.55% | 17.33x |
| Luxury Athletic Footwear Shoppers | 23.20% | 17.14x |
| Luxury Fitness Shoppers | 23.20% | 17.14x |
| Weight Loss Researchers | 23.27% | 16.97x |
| Sporting Goods Shoppers | 22.64% | 16.52x |
| Mens Business Clothes Shoppers | 20.80% | 16.29x |
| Weight Lifting Enthusiasts | 24.72% | 16.29x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.93x |
| Chicos | 0.01% | 1.74x |
| Victoria's Secret | 0.01% | 1.46x |
| Old Navy | 0.01% | 1.16x |
| Mens Wearhouse | 0.01% | 1.07x |
| Carhartt | 0.13% | 0.99x |
| Maurices | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is lifefitness.com.
| Website | Composition | Index |
| lifefitness.com | 1.20% | 36.18x |
| roguefitness.com | 5.52% | 30.46x |
| dessertswithbenefits.com | 1.27% | 25.25x |
| muscleandstrength.com | 2.60% | 22.85x |
| crossfit.com | 1.16% | 22.41x |
| fitnesszone.com | 1.50% | 22.01x |
| fitnessblender.com | 1.14% | 20.77x |
| muscleandperformance.com | 1.04% | 19.78x |
| strengthlevel.com | 1.13% | 19.08x |
| runtothefinish.com | 1.16% | 16.87x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 3.61% | 26.59x |
| Weight Lifting Enthusiasts | 4.25% | 15.12x |
| Active Lifestyle Enthusiasts | 0.04% | 14.09x |
| Institutional Investing | 0.71% | 13.24x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.05% | 12.75x |
| Holistic Medicine | 0.19% | 11.49x |
| Healthy Eating Researchers | 0.88% | 11.08x |
| Natural Diet & Supplement Researchers | 1.28% | 11.06x |
| Home Improvement Contractor | 0.05% | 10.84x |
| Men's Dress Shirt Shopping | 0.33% | 10.71x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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