Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 17.41% | 19.39x |
| Luxury Fitness Shoppers | 18.37% | 18.81x |
| Luxury Athletic Footwear Shoppers | 18.37% | 18.81x |
| Weight Loss Researchers | 17.55% | 18.71x |
| Fitness Enthusiasts | 18.05% | 18.51x |
| Running Enthusiasts | 16.84% | 18.43x |
| Personal Investment Researchers | 20.14% | 18.38x |
| Sporting Goods Shoppers | 18.43% | 18.06x |
| Medical Science Researchers | 17.58% | 17.99x |
| Online Exercise Class Users | 21.92% | 17.89x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.44x |
| Buckle | 0.01% | 1.16x |
| Aeropostale | 0.01% | 1.14x |
| Express | 0.01% | 1.10x |
| Victoria's Secret | 0.02% | 1.07x |
| Carhartt | 0.11% | 1.07x |
| Old Navy | 0.01% | 1.04x |
| Journeys | 0.02% | 1.01x |
| Maurices | 0.01% | 1.01x |
| The Childrens Place | 0.01% | 0.79x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is roguefitness.com.
| Website | Composition | Index |
| roguefitness.com | 1.79% | 38.49x |
| fitnesszone.com | 1.54% | 22.81x |
| forum.bodybuilding.com | 2.48% | 19.76x |
| mapmyrun.com | 2.19% | 17.71x |
| pga.com | 1.14% | 17.42x |
| roadbikerider.com | 1.14% | 16.54x |
| fitbit.com | 1.07% | 16.45x |
| bodybuilding.com | 4.76% | 16.21x |
| t-nation.com | 4.37% | 16.10x |
| golfweek.com | 2.69% | 15.50x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 1.36% | 27.54x |
| Holistic Medicine | 0.07% | 14.54x |
| Institutional Investing | 0.19% | 13.35x |
| Weight Lifting Enthusiasts | 2.01% | 13.27x |
| Computer Printers | 0.04% | 13.26x |
| Illinois Education | 0.09% | 12.03x |
| Lacrosse College Athletics | 0.22% | 11.24x |
| Men's Dress Shirt Shopping | 0.11% | 11.21x |
| Upstate New York State Athletics | 0.03% | 11.05x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.03% | 11.05x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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