Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 30.66% | 24.81x |
| Sporting Goods Shoppers | 28.79% | 23.28x |
| Fitness Enthusiasts | 26.27% | 23.16x |
| Men's Health Researchers | 28.22% | 22.92x |
| Running Enthusiasts | 26.85% | 22.86x |
| Health and Fitness Book Readers | 28.33% | 22.27x |
| Weight Lifting Enthusiasts | 30.67% | 22.25x |
| Exercise and Gym Researchers | 27.07% | 21.62x |
| Home Custom Bedroom Decorators | 22.47% | 21.60x |
| Custom Home Lighting Shoppers | 22.46% | 21.58x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.20x |
| Supreme | 0.02% | 2.16x |
| Bonobos | 0.15% | 1.96x |
| Jos A. Bank Clothiers | 0.48% | 1.59x |
| Saint Laurent Paris | 0.02% | 1.53x |
| LL Bean | 0.01% | 1.48x |
| Armani | 0.04% | 1.48x |
| Patagonia | 0.03% | 1.47x |
| White House Black Market | 0.44% | 1.45x |
| Intermix | 0.02% | 1.41x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.
| Website | Composition | Index |
| thefitnessoutlet.com | 1.42% | 57.46x |
| lifefitness.com | 1.38% | 46.75x |
| fitnesssuperstore.com | 1.58% | 44.36x |
| mensfitness.com | 3.03% | 32.67x |
| dessertswithbenefits.com | 1.32% | 26.94x |
| gnc.com | 1.00% | 26.29x |
| elitefts.com | 2.25% | 26.10x |
| breakingmuscle.com | 1.83% | 24.85x |
| performancebike.com | 2.13% | 24.80x |
| crutchfield.com | 1.24% | 23.37x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 7.49% | 21.88x |
| Weight Lifting Enthusiasts | 8.85% | 16.13x |
| Active Lifestyle Enthusiasts | 0.16% | 15.49x |
| Washington D.C. Hotels | 0.02% | 15.26x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.33% | 12.97x |
| Home Improvement Contractor | 1.31% | 12.80x |
| Holiday Gifts | 0.81% | 12.49x |
| Healthy Eating Researchers | 3.16% | 12.46x |
| Men's Dress Shirt Shopping | 1.29% | 12.42x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.56% | 11.98x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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