Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 2.5 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 13.63% 20.19x
New Years Resolution Researchers 15.96% 19.81x
Yogis 14.66% 19.12x
Fitness Enthusiasts 14.28% 18.83x
COVID Testing Researchers 11.18% 18.65x
Home-Made Face Mask Researchers 10.25% 18.59x
Post COVID-19 Restaurant Reopening Researchers 10.33% 18.46x
Luxury Fitness Shoppers 11.88% 17.90x
Luxury Athletic Footwear Shoppers 11.87% 17.89x
Women's Health Researchers 11.90% 17.79x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Talbots.

Location Composition Index
Talbots 0.02% 1.35x
Jos A. Bank Clothiers 0.02% 1.33x
Dressbarn 0.02% 1.32x
White House Black Market 0.03% 1.26x
Eddie Bauer 0.01% 1.26x
Chicos 0.03% 1.24x
Gap 0.02% 1.24x
Old Navy 0.04% 1.21x
Banana Republic 0.02% 1.14x
Express 0.03% 1.12x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is dailyburn.com.

Website Composition Index
dailyburn.com 1.47% 27.12x
fitnesszone.com 1.14% 23.03x
boxrox.com 2.02% 18.20x
nourishmovelove.com 1.79% 16.40x
t-nation.com 1.85% 15.42x
wellandgood.com 24.72% 14.74x
stack.com 3.06% 13.78x
outsideonline.com 2.09% 13.45x
nationalclubgolfer.com 1.09% 13.40x
thistlewoodfarms.com 1.10% 13.35x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.15% 28.55x
Weight Lifting Enthusiasts 0.88% 10.93x
Reproductive Health 0.04% 9.88x
Arthritis & Bones 0.08% 9.57x
Healthy Eating Researchers 0.06% 9.08x
Lacrosse College Athletics 0.10% 8.43x
Natural Diet & Supplement Researchers 0.10% 8.07x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 7.97x
Assorted Topics (Television, Origami, Men's Health) 0.40% 7.93x
Natural & Healthy Living Researchers 0.07% 7.87x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male