Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 13.63% | 20.19x |
| New Years Resolution Researchers | 15.96% | 19.81x |
| Yogis | 14.66% | 19.12x |
| Fitness Enthusiasts | 14.28% | 18.83x |
| COVID Testing Researchers | 11.18% | 18.65x |
| Home-Made Face Mask Researchers | 10.25% | 18.59x |
| Post COVID-19 Restaurant Reopening Researchers | 10.33% | 18.46x |
| Luxury Fitness Shoppers | 11.88% | 17.90x |
| Luxury Athletic Footwear Shoppers | 11.87% | 17.89x |
| Women's Health Researchers | 11.90% | 17.79x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.35x |
| Jos A. Bank Clothiers | 0.02% | 1.33x |
| Dressbarn | 0.02% | 1.32x |
| White House Black Market | 0.03% | 1.26x |
| Eddie Bauer | 0.01% | 1.26x |
| Chicos | 0.03% | 1.24x |
| Gap | 0.02% | 1.24x |
| Old Navy | 0.04% | 1.21x |
| Banana Republic | 0.02% | 1.14x |
| Express | 0.03% | 1.12x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is dailyburn.com.
| Website | Composition | Index |
| dailyburn.com | 1.47% | 27.12x |
| fitnesszone.com | 1.14% | 23.03x |
| boxrox.com | 2.02% | 18.20x |
| nourishmovelove.com | 1.79% | 16.40x |
| t-nation.com | 1.85% | 15.42x |
| wellandgood.com | 24.72% | 14.74x |
| stack.com | 3.06% | 13.78x |
| outsideonline.com | 2.09% | 13.45x |
| nationalclubgolfer.com | 1.09% | 13.40x |
| thistlewoodfarms.com | 1.10% | 13.35x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.15% | 28.55x |
| Weight Lifting Enthusiasts | 0.88% | 10.93x |
| Reproductive Health | 0.04% | 9.88x |
| Arthritis & Bones | 0.08% | 9.57x |
| Healthy Eating Researchers | 0.06% | 9.08x |
| Lacrosse College Athletics | 0.10% | 8.43x |
| Natural Diet & Supplement Researchers | 0.10% | 8.07x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 7.97x |
| Assorted Topics (Television, Origami, Men's Health) | 0.40% | 7.93x |
| Natural & Healthy Living Researchers | 0.07% | 7.87x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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