Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 2.5 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 16.98% 18.11x
Telemedicine Content Readers 12.19% 17.29x
Luxury Athletic Footwear Shoppers 18.05% 17.00x
Luxury Fitness Shoppers 18.05% 17.00x
Fitness Enthusiasts 18.13% 16.95x
Running Enthusiasts 15.73% 16.85x
Medical Science Researchers 17.14% 16.63x
Weight Loss Researchers 17.34% 16.54x
Post COVID-19 Restaurant Reopening Researchers 12.49% 16.51x
Mens Business Clothes Shoppers 16.50% 16.42x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.90x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is roguefitness.com.

Website Composition Index
roguefitness.com 1.08% 37.91x
dailyburn.com 3.15% 26.16x
fitnesszone.com 1.56% 22.50x
forum.bodybuilding.com 1.65% 19.28x
mapmyrun.com 1.57% 19.17x
roadbikerider.com 1.13% 15.41x
golfweek.com 1.85% 15.08x
t-nation.com 3.95% 15.03x
bodybuilding.com 4.09% 14.87x
businesswire.com 1.80% 14.72x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.84% 26.87x
Holistic Medicine 0.04% 14.65x
Institutional Investing 0.14% 14.57x
Men's Dress Shirt Shopping 0.09% 14.00x
Illinois Education 0.06% 13.19x
Weight Lifting Enthusiasts 1.56% 11.94x
Psychology & Social Work 0.09% 11.82x
Home Decoration - Crafts & Kids 0.06% 11.72x
Natural Diet & Supplement Researchers 0.35% 10.38x
Diabetes Research 0.22% 10.16x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male