Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 3.9 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 29.82% 23.70x
Sporting Goods Shoppers 29.20% 22.59x
Running Enthusiasts 26.98% 22.41x
Fitness Enthusiasts 28.26% 22.04x
Men's Health Researchers 27.65% 21.98x
Kitchen Appliance Shoppers 28.84% 21.54x
Weight Lifting Enthusiasts 29.53% 21.40x
Competitive Sports Participants 24.79% 21.09x
Personal Stock Portfolio Managers 25.39% 21.06x
Home Custom Bedroom Decorators 24.54% 21.00x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Everlane.

Location Composition Index
Everlane 0.01% 2.31x
Bonobos 0.15% 1.94x
Supreme 0.01% 1.88x
Jos A. Bank Clothiers 0.41% 1.65x
White House Black Market 0.51% 1.59x
Topshop 0.03% 1.49x
Mens Wearhouse 0.61% 1.45x
Madewell 0.02% 1.45x
Johnston and Murphy 0.70% 1.39x
J. Crew 0.03% 1.38x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.

Website Composition Index
thefitnessoutlet.com 1.06% 62.66x
fitnesssuperstore.com 1.27% 48.09x
mensfitness.com 1.75% 36.71x
dessertswithbenefits.com 1.06% 30.80x
performancebike.com 1.40% 29.97x
sportsjamm.com 1.51% 28.95x
elitefts.com 1.81% 28.40x
roguefitness.com 9.66% 26.38x
breakingmuscle.com 1.50% 26.14x
muscleandperformance.com 1.37% 25.98x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 5.35% 21.67x
Weight Lifting Enthusiasts 6.52% 16.01x
Active Lifestyle Enthusiasts 0.11% 14.68x
Home Improvement Contractor 0.84% 12.84x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.40% 12.76x
Healthy Eating Researchers 1.97% 12.14x
Holiday Gifts 0.50% 11.70x
Men's Dress Shirt Shopping 0.75% 11.51x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 11.18x
Handyman Tools 0.02% 11.14x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male