Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 2.6 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 17.37% 18.01x
Post COVID-19 Restaurant Reopening Researchers 13.34% 17.43x
Fitness Enthusiasts 17.21% 17.29x
Telemedicine Content Readers 12.09% 16.83x
Yogis 16.53% 16.57x
Luxury Athletic Footwear Shoppers 16.01% 16.43x
Luxury Fitness Shoppers 16.01% 16.42x
Running Enthusiasts 15.63% 16.30x
Home-Made Face Mask Researchers 11.20% 16.15x
COVID Testing Researchers 12.45% 16.12x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Talbots.

Location Composition Index
Talbots 0.02% 1.71x
Lululemon 0.01% 1.62x
Jos A. Bank Clothiers 0.02% 1.53x
White House Black Market 0.03% 1.53x
LOFT 0.03% 1.52x
Chicos 0.03% 1.46x
Gap 0.02% 1.37x
Coach 0.01% 1.37x
Express 0.02% 1.37x
J. Crew 0.01% 1.30x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is dailyburn.com.

Website Composition Index
dailyburn.com 2.12% 27.01x
fitnesszone.com 1.33% 23.47x
boxrox.com 3.01% 17.55x
t-nation.com 2.71% 16.19x
nourishmovelove.com 1.95% 15.44x
roadbikerider.com 1.17% 14.95x
stack.com 4.49% 13.91x
wellandgood.com 24.23% 13.53x
forum.bodybuilding.com 1.16% 13.30x
theeverygirl.com 5.23% 13.16x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.34% 26.26x
Institutional Investing 0.04% 13.54x
Weight Lifting Enthusiasts 1.07% 10.89x
Business News & Information Readers 0.12% 9.52x
Natural Diet & Supplement Researchers 0.20% 9.23x
Paleo & Keto Diet Enthusiasts 0.47% 8.96x
Chef & Restaurant Resources 0.02% 8.86x
Vitamin Shoppers 0.03% 8.75x
Disease Cluster 0.02% 8.62x
Healthy Eating Researchers 0.11% 8.48x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male