Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 3.8 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 27.57% 20.67x
Running Enthusiasts 25.85% 19.65x
Fitness Enthusiasts 27.33% 19.01x
Sporting Goods Shoppers 26.66% 18.99x
Men's Health Researchers 25.58% 18.53x
Weight Loss Researchers 26.44% 18.50x
Online Exercise Class Users 29.14% 18.41x
Weight Lifting Enthusiasts 28.66% 18.35x
Executive Travelers 24.67% 18.29x
Personal Stock Portfolio Managers 23.62% 18.22x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Talbots.

Location Composition Index
Talbots 0.03% 1.75x
Bonobos 0.01% 1.73x
Madewell 0.02% 1.68x
Hugo Boss 0.02% 1.62x
Armani 0.02% 1.61x
Ralph Lauren 0.01% 1.61x
Uniqlo 0.01% 1.60x
Lululemon 0.03% 1.50x
Kate Spade 0.02% 1.45x
LOFT 0.05% 1.44x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is fitnesssuperstore.com.

Website Composition Index
fitnesssuperstore.com 1.09% 45.80x
lifefitness.com 1.12% 40.53x
elitefts.com 1.55% 30.15x
roguefitness.com 8.55% 27.12x
dessertswithbenefits.com 1.10% 26.77x
breakingmuscle.com 1.39% 23.37x
muscleandperformance.com 1.25% 21.51x
muscleandstrength.com 4.23% 20.85x
crossfit.com 1.84% 20.21x
fitnessblender.com 1.94% 19.84x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 4.78% 25.31x
Weight Lifting Enthusiasts 5.38% 17.46x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 16.38x
Home Improvement Contractor 0.32% 13.44x
Healthy Eating Researchers 1.47% 13.42x
Environmentally Friendly Cars 0.04% 13.32x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.13% 12.96x
Institutional Investing 1.20% 12.77x
Men's Dress Shirt Shopping 0.61% 12.68x
Cars, Travel & Food 0.13% 12.44x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male