Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 747.6 Thousand Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 747.6 thousand unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 70.68% 114.24x
Wellness Enthusiasts 21.38% 87.15x
Online Exercise Class Users 34.25% 76.61x
Competitive Sports Participants 40.12% 63.11x
Luxury Athletic Footwear Shoppers 18.67% 60.87x
Luxury Fitness Shoppers 18.67% 60.87x
Online Health Researchers 24.73% 60.06x
Competitive Tri-Athletes 38.80% 59.23x
Gym Equipment Owners 49.23% 57.45x
Exercise and Gym Researchers 35.96% 50.54x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 3.20x
Chicos 0.02% 2.24x
Dressbarn 0.02% 2.18x
Buckle 0.02% 2.11x
Aeropostale 0.02% 1.79x
LOFT 0.01% 1.60x
Journeys 0.03% 1.55x
Old Navy 0.03% 1.48x
Maurices 0.04% 1.46x
White House Black Market 0.01% 1.44x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is whitecoattrainer.com.

Website Composition Index
whitecoattrainer.com 1.47% 77.67x
runnersblueprint.com 1.09% 72.07x
runninforsweets.com 1.13% 71.10x
podiumrunner.com 1.07% 69.27x
thefitnesstribe.com 1.11% 68.62x
theworkoutdigest.com 2.65% 66.58x
setforset.com 9.14% 66.57x
caloriesburnedhq.com 3.23% 64.83x
oxygenmag.com 1.24% 64.50x
gethealthyu.com 4.90% 64.41x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 4.31% 53.18x
Weight Loss & Nutrition Assistance Researchers 12.55% 39.26x
Paleo & Keto Diet Enthusiasts 0.49% 35.91x
Running & Marathons 11.01% 20.09x
Female Lifestyle Content Readers 1.59% 17.67x
Yoga & Meditation 0.23% 17.09x
Teen Hair 0.54% 14.81x
Assorted Topics (Television, Origami, Men's Health) 0.42% 14.69x
Back & Spine 1.37% 14.20x
Vegetarian Diet 3.50% 12.20x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female