Dstillery Audiences

AT-HOME GYM INTENDERS

Audience Size: 2.9 Million Devices

Explore the At-Home Gym Intenders Audience

Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the At-Home Gym Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At-Home Gym Intenders audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 27.05% 17.80x
Sporting Goods Shoppers 30.44% 17.62x
Running Enthusiasts 25.78% 16.94x
Exercise and Gym Researchers 25.55% 16.90x
Weight Lifting Enthusiasts 29.25% 16.77x
Fitness Enthusiasts 25.80% 16.75x
Vitamin Shoppers 31.47% 15.90x
Health and Fitness Book Readers 31.45% 15.68x
Men's Clothing Shoppers 26.50% 15.59x
Kitchen Appliance Shoppers 28.96% 15.53x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Intermix.

Location Composition Index
Intermix 0.02% 1.98x
Club Monaco 0.01% 1.58x
Ann Taylor 0.02% 1.46x
Patagonia 0.01% 1.45x
Free People 0.02% 1.45x
Ralph Lauren 0.01% 1.37x
LL Bean 0.01% 1.37x
Lululemon 0.05% 1.36x
Saint Laurent Paris 0.01% 1.35x
Hugo Boss 0.02% 1.32x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The At-Home Gym Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the At-Home Gym Intenders audience is fitnessgiant.com.

Website Composition Index
fitnessgiant.com 0.19% 107.46x
thefitnessoutlet.com 1.99% 107.37x
rocksolidfitness.com 0.23% 102.29x
bodysolid.com 0.88% 94.84x
soolis.com 0.50% 90.16x
bigfitness.com 0.24% 90.07x
performbetter.com 1.03% 84.94x
fitnesssuperstore.com 1.69% 84.76x
lifefitness.com 2.36% 78.41x
fitnessfactory.com 1.43% 77.40x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 9.26% 21.38x
Weight Lifting Enthusiasts 10.20% 15.17x
Active Lifestyle Enthusiasts 0.17% 13.50x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.65% 12.82x
Washington D.C. Hotels 0.04% 12.44x
Holiday Gifts 1.28% 11.85x
Sports - Skiing, Snowboarding 0.04% 11.25x
Home Improvement Contractor 2.48% 10.95x
Weight Loss & Nutrition Assistance Researchers 14.44% 10.61x
Bags & Luggage 2.39% 10.35x
Composition Percentage: The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At-Home Gym Intenders audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999