Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 29.42% | 24.89x |
| Running Enthusiasts | 27.55% | 23.24x |
| Sporting Goods Shoppers | 28.95% | 23.20x |
| Fitness Enthusiasts | 27.93% | 23.14x |
| Men's Health Researchers | 27.74% | 22.66x |
| Kitchen Appliance Shoppers | 27.66% | 22.18x |
| Weight Lifting Enthusiasts | 29.50% | 22.18x |
| Personal Stock Portfolio Managers | 25.58% | 22.02x |
| Weight Loss Researchers | 27.55% | 21.83x |
| Home Custom Bedroom Decorators | 24.24% | 21.81x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Free People.
| Location | Composition | Index |
| Free People | 0.02% | 1.70x |
| Ann Taylor | 0.02% | 1.65x |
| Bonobos | 0.01% | 1.63x |
| REI | 0.01% | 1.60x |
| Uniqlo | 0.01% | 1.60x |
| Club Monaco | 0.01% | 1.58x |
| Jos A. Bank Clothiers | 0.04% | 1.57x |
| The North Face | 0.02% | 1.56x |
| Zara | 0.02% | 1.55x |
| Armani | 0.02% | 1.54x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is thefitnessoutlet.com.
| Website | Composition | Index |
| thefitnessoutlet.com | 1.11% | 66.55x |
| fitnesssuperstore.com | 1.32% | 50.49x |
| lifefitness.com | 1.13% | 47.94x |
| mensfitness.com | 1.30% | 38.98x |
| performancebike.com | 1.09% | 32.07x |
| dessertswithbenefits.com | 1.02% | 31.44x |
| sportsjamm.com | 1.22% | 30.80x |
| elitefts.com | 1.83% | 29.67x |
| breakingmuscle.com | 1.48% | 27.24x |
| muscleandperformance.com | 1.28% | 27.09x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 5.35% | 23.19x |
| Weight Lifting Enthusiasts | 6.19% | 17.24x |
| Active Lifestyle Enthusiasts | 0.10% | 16.64x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.32% | 13.91x |
| Home Improvement Contractor | 0.69% | 13.80x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.08% | 12.83x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 12.72x |
| ISPs & Local Services | 0.03% | 12.24x |
| Healthy Eating Researchers | 1.76% | 12.03x |
| Men's Dress Shirt Shopping | 0.69% | 11.97x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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