Explore the At-Home Gym Intenders Audience
Below you'll find more information about the At-Home Gym Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the At-Home Gym Intenders audience.
INTERESTS
The At-Home Gym Intenders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At-Home Gym Intenders audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 28.70% | 18.50x |
| Fitness Enthusiasts | 27.21% | 17.24x |
| Running Enthusiasts | 27.50% | 17.07x |
| Sporting Goods Shoppers | 29.64% | 16.91x |
| Men's Health Researchers | 25.78% | 16.77x |
| Weight Lifting Enthusiasts | 27.22% | 16.61x |
| Kitchen Appliance Shoppers | 27.43% | 16.45x |
| Weight Loss Researchers | 26.32% | 16.41x |
| Luxury Fitness Shoppers | 24.17% | 16.39x |
| Luxury Athletic Footwear Shoppers | 24.17% | 16.39x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Interest attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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APPAREL RETAILERS
The At-Home Gym Intenders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At-Home Gym Intenders audience is Armani.
| Location | Composition | Index |
| Armani | 0.03% | 1.47x |
| REI | 0.02% | 1.45x |
| Urban Outfitters | 0.04% | 1.45x |
| Tommy Bahama | 0.02% | 1.44x |
| Bonobos | 0.01% | 1.43x |
| Ralph Lauren | 0.02% | 1.42x |
| Talbots | 0.04% | 1.35x |
| Lululemon | 0.04% | 1.32x |
| Brooks Brothers | 0.03% | 1.27x |
| Jos A. Bank Clothiers | 0.05% | 1.27x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Location attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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WEBSITES
The At-Home Gym Intenders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the At-Home Gym Intenders audience is fitnesssuperstore.com.
| Website | Composition | Index |
| fitnesssuperstore.com | 1.02% | 36.89x |
| elitefts.com | 1.43% | 24.17x |
| roguefitness.com | 8.10% | 22.12x |
| breakingmuscle.com | 1.22% | 20.77x |
| muscleandperformance.com | 1.04% | 19.26x |
| vitaminshoppe.com | 1.14% | 18.59x |
| hyatt.com | 1.58% | 18.12x |
| dingit.tv | 1.08% | 17.28x |
| muscleandstrength.com | 4.00% | 17.09x |
| thebrofessional.net | 2.62% | 17.00x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Web attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At-Home Gym Intenders audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 4.68% | 20.26x |
| Weight Lifting Enthusiasts | 5.33% | 14.57x |
| Active Lifestyle Enthusiasts | 0.08% | 13.54x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.25% | 11.93x |
| Home Improvement Contractor | 0.49% | 11.22x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.06% | 11.18x |
| Healthy Eating Researchers | 1.41% | 10.43x |
| Sports - Skiing, Snowboarding | 0.01% | 10.42x |
| ISPs & Local Services | 0.02% | 9.97x |
| Handyman Tools | 0.01% | 9.95x |
Composition Percentage:
The overlap percentage between the At-Home Gym Intenders audience and the Content Affinity attribute.
Index: A comparison of the At-Home Gym Intenders audience to the internet population.
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DEMOGRAPHICS
The At-Home Gym Intenders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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