Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 58.69% 35.75x
Womens Subscription Box Shoppers 41.82% 25.85x
Trendy Shoe Shoppers 29.33% 21.55x
Tea Drinkers 28.69% 20.71x
Curly Hair Care Shoppers 31.44% 20.06x
Luxury Fitness Shoppers 26.60% 19.65x
Luxury Athletic Footwear Shoppers 26.60% 19.65x
Dance Clothing Shoppers 34.56% 19.55x
Yogis 27.52% 19.47x
Alternative Medicine Enthusiasts 31.33% 19.20x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.62x
Victoria's Secret 0.01% 1.40x
Mens Wearhouse 0.02% 1.38x
Lane Bryant 0.01% 1.30x
Maurices 0.02% 1.28x
Journeys 0.01% 1.09x
The Childrens Place 0.01% 1.06x
Carhartt 0.16% 1.02x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 2.24% 47.29x
electrothreads.com 1.55% 32.19x
miccostumes.com 1.08% 30.00x
rue21.com 1.00% 27.22x
dollskill.com 4.69% 25.95x
sallybeauty.com 4.07% 24.26x
paintingwithatwist.com 2.37% 24.07x
mysubscriptionaddiction.com 2.82% 24.01x
fentybeauty.com 1.13% 22.82x
dancewearsolutions.com 1.23% 22.75x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.53% 20.45x
Hipster Clothing 0.31% 18.13x
Beach & Intimate Wear 0.33% 17.57x
Networking Marketing 0.78% 17.06x
Costumes 0.21% 17.04x
Hair & Beauty 1.27% 16.31x
Cheerleading 0.49% 15.53x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 15.52x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 14.96x
Cub & Girl Scouts 0.53% 14.84x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female