Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 47.19% 36.27x
Womens Subscription Box Shoppers 26.26% 24.14x
Trendy Shoe Shoppers 10.59% 20.83x
Essential Oils Enthusiasts 1.11% 20.30x
Hard Seltzer Aficionados 5.31% 19.41x
Valentines Day Celebrators 14.16% 19.38x
Disney Vacation Planners 18.75% 19.36x
Tea Drinkers 17.74% 18.85x
Holiday Gift Shoppers 9.86% 18.78x
True Crime Podcast Listeners 9.66% 18.43x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.62x
Gap 0.02% 1.50x
Jos A. Bank Clothiers 0.01% 1.46x
Buckle 0.02% 1.42x
Chicos 0.02% 1.41x
LOFT 0.02% 1.34x
White House Black Market 0.02% 1.28x
Old Navy 0.03% 1.27x
Zumiez 0.03% 1.27x
Banana Republic 0.02% 1.26x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is fansedge.com.

Website Composition Index
fansedge.com 5.92% 23.15x
nflshop.com 13.31% 22.17x
arcticfoxhaircolor.com 1.61% 21.67x
partycity.com 1.70% 19.45x
yogajournal.com 3.62% 19.35x
revelist.com 1.08% 19.02x
wdwinfo.com 1.07% 18.94x
chipandco.com 3.55% 18.52x
wdwprepschool.com 1.88% 17.81x
disneytips.com 1.04% 16.90x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 6.27% 11.57x
Pet Supplies 0.09% 10.61x
Unique & Personalized Fashion 0.24% 10.10x
Virginia Athletics 0.10% 9.66x
Teen Hair 0.56% 9.62x
Numerology & Astrology 0.15% 9.09x
Yoga & Meditation 0.09% 8.82x
Nutrition & Diabetic Living 0.04% 8.82x
Bridal Fashion 0.11% 8.74x
Back & Spine 1.35% 8.53x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female