Explore the Athleisure Shoppers Audience
Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Athleisure Shoppers audience.
INTERESTS
The Athleisure Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.
| Interest | Composition | Index |
| Shapewear & Leggings Shoppers | 58.17% | 35.48x |
| Womens Subscription Box Shoppers | 44.75% | 26.72x |
| Tea Drinkers | 29.26% | 22.49x |
| Dance Clothing Shoppers | 38.60% | 21.55x |
| Trendy Shoe Shoppers | 33.85% | 21.41x |
| Luxury Fitness Shoppers | 29.88% | 20.27x |
| Luxury Athletic Footwear Shoppers | 29.88% | 20.27x |
| Alternative Medicine Enthusiasts | 32.83% | 20.16x |
| Meal Kit Delivery Researchers | 33.63% | 20.05x |
| Foot Pain Sufferers | 27.01% | 19.77x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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APPAREL RETAILERS
The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.60x |
| American Apparel | 0.03% | 1.54x |
| REI | 0.02% | 1.40x |
| Columbia | 0.01% | 1.35x |
| Uniqlo | 0.02% | 1.32x |
| Ann Taylor | 0.02% | 1.28x |
| Urban Outfitters | 0.04% | 1.27x |
| Lululemon | 0.04% | 1.26x |
| Zara | 0.03% | 1.25x |
| Madewell | 0.03% | 1.21x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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WEBSITES
The Athleisure Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Athleisure Shoppers audience is society6.com.
| Website | Composition | Index |
| society6.com | 1.68% | 27.77x |
| katvondbeauty.com | 1.30% | 27.13x |
| rue21.com | 2.15% | 25.85x |
| xojane.com | 1.42% | 24.97x |
| minq.com | 1.83% | 22.99x |
| sallybeauty.com | 7.67% | 22.75x |
| gurl.com | 1.89% | 21.87x |
| miccostumes.com | 1.50% | 21.75x |
| fitpregnancy.com | 1.63% | 21.66x |
| journeys.com | 3.32% | 21.49x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.89% | 17.28x |
| Beach & Intimate Wear | 0.61% | 17.25x |
| Networking Marketing | 1.42% | 14.53x |
| Hipster Clothing | 0.51% | 14.29x |
| Beauty & Cosmetics | 2.28% | 14.06x |
| Yoga & Meditation | 3.13% | 14.05x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.16% | 13.97x |
| Costumes | 0.47% | 13.77x |
| Hair & Beauty | 2.38% | 13.77x |
| Active Lifestyle Enthusiasts | 0.08% | 13.48x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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DEMOGRAPHICS
The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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