Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 57.99% 72.76x
Womens Subscription Box Shoppers 42.14% 53.80x
Trendy Shoe Shoppers 29.05% 48.21x
Hard Seltzer Aficionados 18.98% 46.36x
Yogis 25.32% 46.06x
Luxury Athletic Footwear Shoppers 26.51% 45.36x
Luxury Fitness Shoppers 26.51% 45.35x
Tea Drinkers 28.63% 44.86x
Women's Health Researchers 21.47% 44.60x
Women's Fitness Enthusiasts 20.87% 44.47x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.77x
Banana Republic 0.01% 1.66x
Gymboree 0.01% 1.58x
Zumiez 0.01% 1.47x
Victoria's Secret 0.02% 1.27x
Express 0.01% 1.14x
The Childrens Place 0.01% 1.11x
Old Navy 0.02% 1.10x
Maurices 0.02% 1.08x
Journeys 0.02% 1.05x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 2.28% 61.79x
electrothreads.com 1.24% 44.51x
dollskill.com 1.77% 39.06x
lovelywholesale.com 1.08% 28.69x
moonmagic.com 2.28% 28.45x
ma-ka-rohn.com 1.11% 26.53x
fabletics.com 1.26% 25.76x
undercovertourist.com 1.22% 24.94x
yogajournal.com 6.97% 24.54x
youngliving.com 1.31% 24.49x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.21% 31.07x
Yoga & Meditation 1.48% 27.40x
Hair & Beauty 0.34% 26.70x
Psychology & Social Work 0.25% 22.75x
Parenting Blogs 1.07% 21.67x
Shoes & Accessories 0.88% 21.47x
Networking Marketing 0.20% 20.87x
Mysticism 0.18% 20.72x
Dermatology 0.28% 20.72x
Toys Shopping 0.87% 20.34x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female