Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 54.71% 28.09x
Womens Subscription Box Shoppers 33.73% 18.05x
Tea Drinkers 26.44% 15.15x
Meal Kit Delivery Researchers 18.83% 15.06x
Yogis 24.34% 15.00x
Cat Lovers 23.23% 14.13x
Women's Fitness Enthusiasts 19.22% 14.00x
Dance Clothing Shoppers 29.28% 13.95x
Painting Hobbyist 26.78% 13.60x
Soap Shoppers 23.64% 13.59x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is The North Face.

Location Composition Index
The North Face 0.03% 1.26x
Joe's Jeans 0.01% 1.22x
Supreme 0.00% 1.19x
Armani 0.02% 1.18x
Free People 0.02% 1.17x
Saint Laurent Paris 0.01% 1.16x
American Apparel 0.03% 1.13x
Gymboree 0.04% 1.12x
REI 0.02% 1.10x
Tommy Bahama 0.03% 1.09x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 1.64% 78.89x
lotusleggings.com 1.87% 64.24x
racingmasters.net 1.05% 49.25x
draftseason.com 1.20% 48.92x
catsdogsandpets.com 1.04% 48.55x
musivisa.com 1.28% 47.85x
sportsmarketing.tv 1.22% 47.55x
mamasabe.net 1.34% 47.50x
recipevip.com 1.38% 46.96x
gamehighlights.tv 1.21% 46.73x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.09% 16.44x
Parenting Blogs 2.59% 14.37x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.15% 14.32x
Hipster Clothing 1.06% 13.64x
Beach & Intimate Wear 2.00% 13.10x
Local & Travel England - East Midlands 0.20% 12.29x
Beauty & Cosmetics 4.34% 11.82x
Feminism 1.29% 11.81x
Yoga & Meditation 5.13% 11.72x
Networking Marketing 3.19% 11.30x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female