Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 52.48% 36.72x
Womens Subscription Box Shoppers 36.66% 26.54x
Trendy Shoe Shoppers 23.63% 23.88x
Hard Seltzer Aficionados 13.88% 23.13x
Luxury Athletic Footwear Shoppers 21.93% 21.97x
Luxury Fitness Shoppers 21.93% 21.97x
True Crime Podcast Listeners 17.07% 21.61x
Tea Drinkers 26.78% 21.60x
Foot Pain Sufferers 22.80% 20.92x
Involved Parents 24.70% 20.68x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.35x
Talbots 0.02% 1.32x
Chicos 0.03% 1.31x
Gap 0.02% 1.31x
Hollister 0.02% 1.28x
Dressbarn 0.02% 1.28x
Express 0.03% 1.27x
Gymboree 0.02% 1.27x
Buckle 0.03% 1.27x
Old Navy 0.05% 1.26x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is moonmagic.com.

Website Composition Index
moonmagic.com 1.07% 43.21x
wokesloth.com 1.05% 30.47x
huntakiller.com 1.24% 27.37x
disney.com 2.24% 26.12x
geekxgirls.com 1.55% 24.34x
arcticfoxhaircolor.com 1.53% 23.95x
yogajournal.com 5.41% 23.72x
shopify.com 2.01% 23.45x
petmd.com 1.15% 20.68x
theodysseyonline.com 1.62% 20.43x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 0.58% 16.59x
Psychology & Social Work 0.05% 16.32x
Fashion & Retail 0.18% 14.64x
Shoes & Accessories 0.22% 13.96x
Pet Supplies 0.33% 13.82x
Unique & Personalized Fashion 0.39% 13.80x
Parenting Blogs 0.67% 13.68x
Youth Educational Resources 0.08% 13.17x
Toys Shopping 0.23% 12.89x
Hair & Beauty 0.03% 12.86x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female