Explore the Athleisure Shoppers Audience
Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Athleisure Shoppers audience.
INTERESTS
The Athleisure Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.
| Interest | Composition | Index |
| Shapewear & Leggings Shoppers | 55.84% | 35.24x |
| Womens Subscription Box Shoppers | 40.12% | 25.69x |
| Trendy Shoe Shoppers | 26.08% | 23.71x |
| Hard Seltzer Aficionados | 14.90% | 23.31x |
| Luxury Fitness Shoppers | 24.24% | 21.67x |
| Luxury Athletic Footwear Shoppers | 24.24% | 21.66x |
| Tea Drinkers | 27.77% | 21.27x |
| Bargain Shopping Researchers | 21.69% | 20.39x |
| Meal Kit Delivery Researchers | 30.52% | 20.16x |
| Orlando Activities Researchers | 19.01% | 20.11x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Curious about what else the Athleisure Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 1.69x |
| Dressbarn | 0.02% | 1.66x |
| Talbots | 0.01% | 1.64x |
| J. Crew | 0.01% | 1.44x |
| Eddie Bauer | 0.01% | 1.38x |
| Banana Republic | 0.02% | 1.35x |
| LOFT | 0.02% | 1.34x |
| Hollister | 0.01% | 1.30x |
| Mens Wearhouse | 0.03% | 1.29x |
| Forever 21 | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Want to find more of the Athleisure Shoppers audience in the real world?
Sign Up
WEBSITES
The Athleisure Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.
| Website | Composition | Index |
| constantlyvariedgear.com | 1.25% | 69.07x |
| moonmagic.com | 1.64% | 37.71x |
| curvysense.com | 1.33% | 33.13x |
| mapmyrun.com | 1.66% | 27.12x |
| wokesloth.com | 1.44% | 26.94x |
| patagonia.com | 1.53% | 25.27x |
| yogajournal.com | 6.26% | 23.52x |
| disney.com | 3.29% | 23.42x |
| rei.com | 1.54% | 23.17x |
| huntakiller.com | 1.77% | 22.59x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Want to see more of the websites the Athleisure Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.11% | 28.02x |
| Beach & Intimate Wear | 0.06% | 23.04x |
| Cub & Girl Scouts | 0.07% | 19.05x |
| Yoga & Meditation | 0.91% | 17.38x |
| Networking Marketing | 0.07% | 16.39x |
| Tattoos & Costumes | 0.04% | 16.23x |
| Hair & Beauty | 0.10% | 16.05x |
| Shoes & Accessories | 0.40% | 15.49x |
| Unique & Personalized Fashion | 0.58% | 14.79x |
| Holistic Medicine | 0.03% | 14.42x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Want to see more of the Content Affinities the Athleisure Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Athleisure Shoppers audience?
Sign Up