Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 54.02% 47.18x
Womens Subscription Box Shoppers 35.72% 31.41x
Tea Drinkers 26.61% 26.84x
Meal Kit Delivery Researchers 27.55% 25.22x
Dance Clothing Shoppers 30.54% 24.17x
Yogis 27.68% 24.13x
Trendy Shoe Shoppers 24.59% 24.06x
Soap Shoppers 25.23% 23.75x
Women's Fitness Enthusiasts 21.14% 23.61x
Luxury Athletic Footwear Shoppers 23.53% 23.49x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.51% 1.30x
Jos A. Bank Clothiers 0.31% 1.27x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 1.69% 85.67x
lotusleggings.com 1.25% 77.09x
moonmagic.com 1.04% 55.09x
brumate.com 1.18% 50.06x
yogaoutlet.com 1.51% 47.31x
titlenine.com 1.97% 44.96x
spiritualgangster.com 1.08% 41.31x
whatsmode.com 2.02% 37.13x
pinchme.com 1.89% 36.77x
lusbrands.ca 1.14% 36.22x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 1.68% 19.11x
Parenting Blogs 2.64% 18.14x
Beauty & Cosmetics 4.07% 16.47x
Yoga & Meditation 5.32% 16.38x
Networking Marketing 2.97% 15.40x
Higher-End Fashion Brands 1.82% 14.72x
Unique & Personalized Fashion 3.49% 14.41x
Travel, Food, Fashion & Fitness 3.17% 14.30x
Vegans & Animal Welfare 4.47% 13.62x
Organic Beauty & Skincare Products 2.72% 13.35x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female