Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 55.84% 35.24x
Womens Subscription Box Shoppers 40.12% 25.69x
Trendy Shoe Shoppers 26.08% 23.71x
Hard Seltzer Aficionados 14.90% 23.31x
Luxury Fitness Shoppers 24.24% 21.67x
Luxury Athletic Footwear Shoppers 24.24% 21.66x
Tea Drinkers 27.77% 21.27x
Bargain Shopping Researchers 21.69% 20.39x
Meal Kit Delivery Researchers 30.52% 20.16x
Orlando Activities Researchers 19.01% 20.11x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Coach.

Location Composition Index
Coach 0.01% 1.69x
Dressbarn 0.02% 1.66x
Talbots 0.01% 1.64x
J. Crew 0.01% 1.44x
Eddie Bauer 0.01% 1.38x
Banana Republic 0.02% 1.35x
LOFT 0.02% 1.34x
Hollister 0.01% 1.30x
Mens Wearhouse 0.03% 1.29x
Forever 21 0.01% 1.27x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 1.25% 69.07x
moonmagic.com 1.64% 37.71x
curvysense.com 1.33% 33.13x
mapmyrun.com 1.66% 27.12x
wokesloth.com 1.44% 26.94x
patagonia.com 1.53% 25.27x
yogajournal.com 6.26% 23.52x
disney.com 3.29% 23.42x
rei.com 1.54% 23.17x
huntakiller.com 1.77% 22.59x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 28.02x
Beach & Intimate Wear 0.06% 23.04x
Cub & Girl Scouts 0.07% 19.05x
Yoga & Meditation 0.91% 17.38x
Networking Marketing 0.07% 16.39x
Tattoos & Costumes 0.04% 16.23x
Hair & Beauty 0.10% 16.05x
Shoes & Accessories 0.40% 15.49x
Unique & Personalized Fashion 0.58% 14.79x
Holistic Medicine 0.03% 14.42x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female