Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 55.66% 60.76x
Womens Subscription Box Shoppers 36.91% 40.11x
Tea Drinkers 27.57% 33.51x
Meal Kit Delivery Researchers 29.09% 30.89x
Yogis 28.14% 30.60x
Dance Clothing Shoppers 32.23% 30.53x
Trendy Shoe Shoppers 26.22% 30.06x
Cat Lovers 25.37% 29.83x
Soap Shoppers 26.05% 29.68x
Hair Color Shoppers 31.98% 29.53x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.72x
REI 0.03% 1.58x
Mens Wearhouse 0.69% 1.42x
Bonobos 0.09% 1.41x
Jos A. Bank Clothiers 0.42% 1.41x
Buckle 0.24% 1.33x
Free People 0.03% 1.27x
American Apparel 0.05% 1.22x
Johnston and Murphy 0.18% 1.22x
Zara 0.03% 1.22x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 1.82% 72.92x
lotusleggings.com 1.19% 67.09x
moonmagic.com 1.03% 49.30x
brumate.com 1.16% 43.64x
arcticfoxhaircolor.com 1.10% 38.92x
yogaoutlet.com 1.33% 38.38x
titlenine.com 1.85% 37.90x
spiritualgangster.com 1.00% 35.81x
whatsmode.com 1.99% 34.78x
pinchme.com 1.83% 34.63x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 1.63% 21.01x
Hipster Clothing 1.10% 20.96x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.16% 19.77x
Parenting Blogs 2.74% 19.09x
Beauty & Cosmetics 4.26% 17.97x
Costumes 0.93% 17.96x
Yoga & Meditation 5.55% 17.36x
Networking Marketing 2.98% 16.67x
Active Lifestyle Enthusiasts 0.16% 16.67x
Feminism 1.48% 16.39x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female