Explore the Athleisure Shoppers Audience
Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Athleisure Shoppers audience.
INTERESTS
The Athleisure Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.
| Interest | Composition | Index |
| Shapewear & Leggings Shoppers | 60.00% | 40.54x |
| Womens Subscription Box Shoppers | 41.79% | 29.65x |
| Tea Drinkers | 29.64% | 24.52x |
| Trendy Shoe Shoppers | 29.85% | 23.62x |
| Dance Clothing Shoppers | 36.56% | 23.41x |
| Meal Kit Delivery Researchers | 31.77% | 22.79x |
| Luxury Fitness Shoppers | 29.01% | 22.36x |
| Luxury Athletic Footwear Shoppers | 29.01% | 22.36x |
| Yogis | 30.10% | 22.32x |
| Women's Health Researchers | 28.35% | 22.32x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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APPAREL RETAILERS
The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.62x |
| Bonobos | 0.12% | 1.44x |
| Buckle | 0.38% | 1.43x |
| Mens Wearhouse | 0.59% | 1.35x |
| White House Black Market | 0.45% | 1.34x |
| Jos A. Bank Clothiers | 0.33% | 1.30x |
| Johnston and Murphy | 0.62% | 1.18x |
| Madewell | 0.01% | 1.18x |
| REI | 0.02% | 1.18x |
| Free People | 0.02% | 1.17x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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WEBSITES
The Athleisure Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Athleisure Shoppers audience is pinchme.com.
| Website | Composition | Index |
| pinchme.com | 1.10% | 40.14x |
| whatsmode.com | 1.20% | 40.13x |
| society6.com | 2.67% | 30.80x |
| spencersonline.com | 1.13% | 29.09x |
| fredericks.com | 1.37% | 28.26x |
| keen.com | 1.28% | 27.67x |
| xojane.com | 2.25% | 27.27x |
| spirithalloween.com | 1.59% | 27.11x |
| percolately.com | 2.92% | 26.41x |
| rue21.com | 3.04% | 26.33x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Beach & Intimate Wear.
| Content Affinity | Composition | Index |
| Beach & Intimate Wear | 0.73% | 17.10x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.86% | 16.02x |
| Hipster Clothing | 0.56% | 15.14x |
| Yoga & Meditation | 3.43% | 14.56x |
| Beauty & Cosmetics | 2.48% | 14.37x |
| Feminism | 1.05% | 14.27x |
| Networking Marketing | 1.86% | 14.15x |
| Active Lifestyle Enthusiasts | 0.10% | 13.86x |
| Costumes | 0.53% | 13.76x |
| Parenting Blogs | 2.01% | 13.72x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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DEMOGRAPHICS
The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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