Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 45.56% 38.68x
Womens Subscription Box Shoppers 23.16% 24.65x
Valentines Day Celebrators 12.59% 22.35x
Trendy Shoe Shoppers 5.90% 19.90x
Disney Vacation Planners 14.73% 19.48x
Holiday Gift Shoppers 7.53% 19.21x
Discount Womens Shoes Shoppers 13.82% 18.96x
Winter Apparel Shoppers 18.26% 18.88x
Tea Drinkers 14.04% 18.70x
Luxury Retail Shoppers 23.97% 18.45x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Coach.

Location Composition Index
Coach 0.01% 1.67x
Jos A. Bank Clothiers 0.01% 1.66x
Dressbarn 0.02% 1.49x
Lane Bryant 0.01% 1.49x
American Eagle Outfitters 0.02% 1.37x
Urban Outfitters 0.03% 1.31x
LOFT 0.02% 1.26x
Aeropostale 0.02% 1.26x
H&M 0.02% 1.25x
White House Black Market 0.02% 1.23x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is charmcitycirculator.com.

Website Composition Index
charmcitycirculator.com 1.68% 41.83x
arcticfoxhaircolor.com 1.44% 25.64x
fansedge.com 5.58% 25.44x
nflshop.com 14.27% 21.48x
yogajournal.com 4.24% 21.15x
chipandco.com 2.86% 20.94x
wdwprepschool.com 1.76% 19.60x
disneydining.com 8.44% 18.94x
nourishmovelove.com 1.53% 18.59x
tdeecalculator.net 1.51% 18.09x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 5.58% 11.31x
Unique & Personalized Fashion 0.17% 10.30x
Pet Supplies 0.05% 9.66x
Yoga & Meditation 0.11% 9.37x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.05% 9.34x
Virginia Athletics 0.07% 9.00x
Numerology & Astrology 0.08% 8.69x
Diet & Weight Loss 0.20% 8.45x
Bridal Fashion 0.06% 8.30x
Teen Hair 0.37% 8.09x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female