Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 58.27% 39.31x
Womens Subscription Box Shoppers 42.73% 28.86x
Tea Drinkers 28.54% 23.41x
Trendy Shoe Shoppers 31.82% 23.34x
Curly Hair Care Shoppers 31.90% 22.57x
Dance Clothing Shoppers 36.55% 22.12x
Luxury Athletic Footwear Shoppers 26.71% 21.42x
Luxury Fitness Shoppers 26.71% 21.42x
Yogis 28.68% 21.30x
Alternative Medicine Enthusiasts 31.49% 21.04x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.67x
Buckle 0.01% 1.54x
Express 0.01% 1.48x
The Childrens Place 0.01% 1.39x
Old Navy 0.02% 1.37x
Journeys 0.01% 1.28x
Carhartt 0.15% 1.18x
Mens Wearhouse 0.02% 1.04x
Victoria's Secret 0.01% 0.96x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 1.66% 45.94x
katvondbeauty.com 1.08% 30.97x
society6.com 1.45% 29.64x
rue21.com 1.68% 27.94x
xojane.com 1.04% 26.75x
miccostumes.com 1.36% 26.00x
minq.com 1.26% 24.80x
sallybeauty.com 6.24% 24.32x
gurl.com 1.33% 23.98x
waxcenter.com 1.27% 23.54x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.69% 21.85x
Beach & Intimate Wear 0.46% 21.31x
Hipster Clothing 0.42% 18.34x
Networking Marketing 1.07% 17.98x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 17.76x
Hair & Beauty 1.87% 17.70x
Costumes 0.32% 17.04x
Cheerleading 0.76% 16.84x
Beauty & Cosmetics 1.91% 16.46x
Dermatology 1.54% 15.94x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female