Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 59.03% 36.02x
Womens Subscription Box Shoppers 43.79% 27.42x
Tea Drinkers 29.18% 22.91x
Trendy Shoe Shoppers 31.69% 22.61x
Dance Clothing Shoppers 37.97% 21.72x
Luxury Athletic Footwear Shoppers 28.89% 20.77x
Luxury Fitness Shoppers 28.89% 20.77x
Yogis 30.38% 20.53x
Meal Kit Delivery Researchers 33.29% 20.47x
Weight Loss Researchers 28.86% 20.19x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.62x
Kate Spade 0.02% 1.60x
Bonobos 0.01% 1.52x
REI 0.01% 1.49x
Gymboree 0.03% 1.34x
Dressbarn 0.02% 1.29x
Free People 0.02% 1.27x
American Apparel 0.02% 1.27x
Urban Outfitters 0.03% 1.25x
Buckle 0.03% 1.24x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 1.53% 45.42x
katvondbeauty.com 1.21% 29.91x
society6.com 1.68% 29.71x
rue21.com 1.94% 27.97x
xojane.com 1.28% 26.95x
minq.com 1.54% 24.77x
sallybeauty.com 7.07% 24.46x
miccostumes.com 1.44% 24.26x
gurl.com 1.62% 23.83x
fitpregnancy.com 1.53% 23.21x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.75% 19.19x
Beach & Intimate Wear 0.51% 17.91x
Networking Marketing 1.32% 17.25x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 16.95x
Hipster Clothing 0.48% 16.21x
Hair & Beauty 2.10% 15.50x
Beauty & Cosmetics 2.12% 15.28x
Costumes 0.37% 14.94x
Cheerleading 0.84% 14.84x
Yoga & Meditation 2.87% 14.76x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female