Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 55.30% 26.12x
Womens Subscription Box Shoppers 31.35% 16.38x
Yogis 23.45% 13.71x
Cat Lovers 23.57% 13.00x
Women's Fitness Enthusiasts 17.89% 12.95x
Dance Clothing Shoppers 28.55% 12.77x
Health and Fitness Book Readers 0.31% 12.75x
Painting Hobbyist 25.40% 12.67x
Women's Fashion Magazine Readers 17.00% 12.34x
Soap Shoppers 21.64% 12.31x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.76x
Joe's Jeans 0.01% 1.37x
Columbia 0.01% 1.32x
Ralph Lauren 0.01% 1.29x
Calvin Klein 0.01% 1.27x
Free People 0.02% 1.25x
The North Face 0.02% 1.22x
LL Bean 0.00% 1.21x
Intermix 0.01% 1.16x
American Apparel 0.03% 1.15x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is zappos.com.

Website Composition Index
zappos.com 0.47% 83.51x
constantlyvariedgear.com 1.46% 83.40x
noliyoga.com 0.27% 72.82x
worldofleggings.com 0.43% 71.87x
leggingarmy.com 0.51% 69.11x
athleta.net 0.27% 67.74x
swimsuitsforall.com 0.10% 67.61x
mikayogawear.com 0.25% 65.59x
birchlane.com 0.11% 64.76x
webstaurantstore.com 0.11% 64.35x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.10% 15.77x
Parenting Blogs 2.30% 13.84x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.13% 13.36x
Local & Travel England - East Midlands 0.20% 13.32x
Hipster Clothing 1.00% 12.90x
Beach & Intimate Wear 1.94% 12.15x
Feminism 1.28% 11.44x
Yoga & Meditation 4.79% 11.20x
Beauty & Cosmetics 4.15% 10.95x
Networking Marketing 3.27% 10.57x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000