Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 57.88% 38.45x
Womens Subscription Box Shoppers 39.87% 28.08x
Trendy Shoe Shoppers 26.41% 25.34x
Hard Seltzer Aficionados 16.07% 24.07x
Tea Drinkers 27.77% 23.23x
Luxury Athletic Footwear Shoppers 24.53% 23.10x
Luxury Fitness Shoppers 24.53% 23.10x
Yogis 24.62% 22.34x
Weight Loss Researchers 22.95% 21.89x
Bargain Shopping Researchers 22.17% 21.70x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.95x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 2.09% 69.82x
electrothreads.com 1.03% 50.45x
dollskill.com 1.17% 40.84x
moonmagic.com 2.31% 32.05x
ma-ka-rohn.com 1.18% 28.97x
curvysense.com 1.97% 28.78x
loveyourmelon.com 1.33% 27.99x
fredericks.com 1.32% 27.97x
wokesloth.com 1.87% 25.10x
spiritpieces.com 1.06% 24.86x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.08% 22.14x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 21.76x
Hipster Clothing 0.05% 21.03x
Cub & Girl Scouts 0.14% 21.03x
Cheerleading 0.07% 18.34x
Yoga & Meditation 1.10% 18.14x
Memes & Comedy 0.04% 16.46x
Psychology & Social Work 0.12% 16.39x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 16.08x
Hair & Beauty 0.14% 16.07x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female