Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 60.00% 40.54x
Womens Subscription Box Shoppers 41.79% 29.65x
Tea Drinkers 29.64% 24.52x
Trendy Shoe Shoppers 29.85% 23.62x
Dance Clothing Shoppers 36.56% 23.41x
Meal Kit Delivery Researchers 31.77% 22.79x
Luxury Fitness Shoppers 29.01% 22.36x
Luxury Athletic Footwear Shoppers 29.01% 22.36x
Yogis 30.10% 22.32x
Women's Health Researchers 28.35% 22.32x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.62x
Bonobos 0.12% 1.44x
Buckle 0.38% 1.43x
Mens Wearhouse 0.59% 1.35x
White House Black Market 0.45% 1.34x
Jos A. Bank Clothiers 0.33% 1.30x
Johnston and Murphy 0.62% 1.18x
Madewell 0.01% 1.18x
REI 0.02% 1.18x
Free People 0.02% 1.17x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is pinchme.com.

Website Composition Index
pinchme.com 1.10% 40.14x
whatsmode.com 1.20% 40.13x
society6.com 2.67% 30.80x
spencersonline.com 1.13% 29.09x
fredericks.com 1.37% 28.26x
keen.com 1.28% 27.67x
xojane.com 2.25% 27.27x
spirithalloween.com 1.59% 27.11x
percolately.com 2.92% 26.41x
rue21.com 3.04% 26.33x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.73% 17.10x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.86% 16.02x
Hipster Clothing 0.56% 15.14x
Yoga & Meditation 3.43% 14.56x
Beauty & Cosmetics 2.48% 14.37x
Feminism 1.05% 14.27x
Networking Marketing 1.86% 14.15x
Active Lifestyle Enthusiasts 0.10% 13.86x
Costumes 0.53% 13.76x
Parenting Blogs 2.01% 13.72x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female