Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 58.17% 35.48x
Womens Subscription Box Shoppers 44.75% 26.72x
Tea Drinkers 29.26% 22.49x
Dance Clothing Shoppers 38.60% 21.55x
Trendy Shoe Shoppers 33.85% 21.41x
Luxury Fitness Shoppers 29.88% 20.27x
Luxury Athletic Footwear Shoppers 29.88% 20.27x
Alternative Medicine Enthusiasts 32.83% 20.16x
Meal Kit Delivery Researchers 33.63% 20.05x
Foot Pain Sufferers 27.01% 19.77x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.60x
American Apparel 0.03% 1.54x
REI 0.02% 1.40x
Columbia 0.01% 1.35x
Uniqlo 0.02% 1.32x
Ann Taylor 0.02% 1.28x
Urban Outfitters 0.04% 1.27x
Lululemon 0.04% 1.26x
Zara 0.03% 1.25x
Madewell 0.03% 1.21x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is society6.com.

Website Composition Index
society6.com 1.68% 27.77x
katvondbeauty.com 1.30% 27.13x
rue21.com 2.15% 25.85x
xojane.com 1.42% 24.97x
minq.com 1.83% 22.99x
sallybeauty.com 7.67% 22.75x
gurl.com 1.89% 21.87x
miccostumes.com 1.50% 21.75x
fitpregnancy.com 1.63% 21.66x
journeys.com 3.32% 21.49x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.89% 17.28x
Beach & Intimate Wear 0.61% 17.25x
Networking Marketing 1.42% 14.53x
Hipster Clothing 0.51% 14.29x
Beauty & Cosmetics 2.28% 14.06x
Yoga & Meditation 3.13% 14.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 13.97x
Costumes 0.47% 13.77x
Hair & Beauty 2.38% 13.77x
Active Lifestyle Enthusiasts 0.08% 13.48x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female