Explore the Athleisure Shoppers Audience
Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Athleisure Shoppers audience.
INTERESTS
The Athleisure Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.
| Interest | Composition | Index |
| Shapewear & Leggings Shoppers | 55.30% | 26.12x |
| Womens Subscription Box Shoppers | 31.35% | 16.38x |
| Yogis | 23.45% | 13.71x |
| Cat Lovers | 23.57% | 13.00x |
| Women's Fitness Enthusiasts | 17.89% | 12.95x |
| Dance Clothing Shoppers | 28.55% | 12.77x |
| Health and Fitness Book Readers | 0.31% | 12.75x |
| Painting Hobbyist | 25.40% | 12.67x |
| Women's Fashion Magazine Readers | 17.00% | 12.34x |
| Soap Shoppers | 21.64% | 12.31x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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APPAREL RETAILERS
The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.76x |
| Joe's Jeans | 0.01% | 1.37x |
| Columbia | 0.01% | 1.32x |
| Ralph Lauren | 0.01% | 1.29x |
| Calvin Klein | 0.01% | 1.27x |
| Free People | 0.02% | 1.25x |
| The North Face | 0.02% | 1.22x |
| LL Bean | 0.00% | 1.21x |
| Intermix | 0.01% | 1.16x |
| American Apparel | 0.03% | 1.15x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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WEBSITES
The Athleisure Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Athleisure Shoppers audience is zappos.com.
| Website | Composition | Index |
| zappos.com | 0.47% | 83.51x |
| constantlyvariedgear.com | 1.46% | 83.40x |
| noliyoga.com | 0.27% | 72.82x |
| worldofleggings.com | 0.43% | 71.87x |
| leggingarmy.com | 0.51% | 69.11x |
| athleta.net | 0.27% | 67.74x |
| swimsuitsforall.com | 0.10% | 67.61x |
| mikayogawear.com | 0.25% | 65.59x |
| birchlane.com | 0.11% | 64.76x |
| webstaurantstore.com | 0.11% | 64.35x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.10% | 15.77x |
| Parenting Blogs | 2.30% | 13.84x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 1.13% | 13.36x |
| Local & Travel England - East Midlands | 0.20% | 13.32x |
| Hipster Clothing | 1.00% | 12.90x |
| Beach & Intimate Wear | 1.94% | 12.15x |
| Feminism | 1.28% | 11.44x |
| Yoga & Meditation | 4.79% | 11.20x |
| Beauty & Cosmetics | 4.15% | 10.95x |
| Networking Marketing | 3.27% | 10.57x |
Composition Percentage:
The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
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DEMOGRAPHICS
The Athleisure Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000
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