Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 52.70% 28.06x
Womens Subscription Box Shoppers 37.36% 18.20x
Tea Drinkers 29.31% 15.24x
Yogis 26.44% 15.03x
Meal Kit Delivery Researchers 27.29% 15.01x
Dance Clothing Shoppers 29.20% 14.71x
Cat Lovers 24.02% 14.54x
Women's Fitness Enthusiasts 20.32% 14.44x
Soap Shoppers 25.12% 14.14x
Trendy Shoe Shoppers 24.13% 14.05x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.67x
Club Monaco 0.02% 1.67x
Levi Strauss 0.02% 1.49x
Joe's Jeans 0.01% 1.40x
Eddie Bauer 0.02% 1.40x
Saint Laurent Paris 0.01% 1.35x
Columbia 0.01% 1.33x
Armani 0.03% 1.32x
Urban Outfitters 0.08% 1.31x
Free People 0.03% 1.31x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is constantlyvariedgear.com.

Website Composition Index
constantlyvariedgear.com 1.56% 77.49x
lotusleggings.com 1.39% 68.04x
moonmagic.com 1.07% 45.69x
brumate.com 1.29% 44.61x
yogaoutlet.com 1.68% 44.24x
titlenine.com 2.11% 40.67x
lookhuman.com 1.07% 37.48x
chipchick.com 3.57% 35.38x
jamberry.com 1.30% 34.67x
pizzabottle.com 1.94% 33.87x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.07% 15.87x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.03% 14.95x
Hipster Clothing 1.05% 14.67x
Parenting Blogs 2.42% 14.47x
Beach & Intimate Wear 1.78% 14.43x
Beauty & Cosmetics 4.17% 12.88x
Yoga & Meditation 5.01% 12.65x
Feminism 1.30% 12.59x
Costumes 1.02% 12.34x
Networking Marketing 2.91% 12.20x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female