Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 48.03% 39.27x
Womens Subscription Box Shoppers 30.24% 26.83x
Hard Seltzer Aficionados 9.17% 23.84x
Trendy Shoe Shoppers 14.65% 23.56x
Tea Drinkers 21.77% 22.03x
True Crime Podcast Listeners 12.78% 21.97x
Online Content Creators 3.55% 21.76x
Luxury Fitness Shoppers 13.50% 20.94x
Luxury Athletic Footwear Shoppers 13.50% 20.93x
Disney Vacation Planners 20.38% 20.45x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.38x
Banana Republic 0.03% 1.37x
J. Crew 0.02% 1.32x
Gymboree 0.03% 1.30x
Express 0.04% 1.29x
Maurices 0.06% 1.28x
Forever 21 0.02% 1.26x
Eddie Bauer 0.02% 1.26x
Old Navy 0.06% 1.26x
Talbots 0.02% 1.25x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is arcticfoxhaircolor.com.

Website Composition Index
arcticfoxhaircolor.com 1.52% 26.07x
geekxgirls.com 1.19% 25.09x
disney.com 1.45% 24.60x
fansedge.com 7.08% 22.58x
yogajournal.com 4.39% 22.50x
shopify.com 1.16% 21.95x
partycity.com 4.91% 19.06x
wdwprepschool.com 1.54% 18.95x
revelist.com 2.64% 18.57x
flare.com 1.01% 18.55x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 0.32% 15.72x
Eye Health & Vision 0.07% 14.78x
Dermatology 0.05% 14.36x
Numerology & Astrology 0.26% 13.13x
Mysticism 0.03% 13.00x
Pet Supplies 0.15% 12.65x
Unique & Personalized Fashion 0.28% 11.74x
Theme Park Tourism 5.33% 11.60x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.22% 11.35x
Parenting Blogs 0.48% 10.99x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female