Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Shapewear & Leggings Shoppers.

Interest Composition Index
Shapewear & Leggings Shoppers 60.04% 42.86x
Womens Subscription Box Shoppers 42.81% 31.06x
Tea Drinkers 28.89% 25.86x
Trendy Shoe Shoppers 30.02% 25.09x
Dance Clothing Shoppers 36.29% 24.46x
Meal Kit Delivery Researchers 31.42% 23.65x
Luxury Fitness Shoppers 28.37% 23.48x
Luxury Athletic Footwear Shoppers 28.37% 23.48x
Cat Lovers 32.43% 23.29x
Yogis 29.46% 23.24x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is The North Face.

Location Composition Index
The North Face 0.02% 1.44x
Free People 0.02% 1.37x
Bonobos 0.01% 1.37x
Buckle 0.04% 1.35x
REI 0.01% 1.35x
Zara 0.02% 1.31x
Eddie Bauer 0.02% 1.27x
Madewell 0.02% 1.26x
Jos A. Bank Clothiers 0.04% 1.24x
Zumiez 0.06% 1.24x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is whatsmode.com.

Website Composition Index
whatsmode.com 1.07% 43.50x
society6.com 2.27% 32.41x
smartandsexy.com 1.25% 29.18x
keen.com 1.11% 28.71x
spirithalloween.com 1.36% 28.68x
xojane.com 1.89% 28.54x
rue21.com 2.69% 28.35x
minq.com 4.17% 27.76x
thatsinappropriate.com 1.47% 27.68x
kueez.com 1.30% 27.53x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.66% 18.26x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.89% 17.20x
Feminism 0.96% 15.30x
Active Lifestyle Enthusiasts 0.09% 15.14x
Networking Marketing 1.71% 15.08x
Yoga & Meditation 3.25% 14.99x
Beauty & Cosmetics 2.34% 14.86x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 14.73x
Hair & Beauty 2.62% 14.18x
Hipster Clothing 0.54% 14.02x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female