Dstillery Audiences

ATHLEISURE SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Athleisure Shoppers Audience

Below you'll find more information about the Athleisure Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Athleisure Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Athleisure Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleisure Shoppers audience is Discount Womens Shoes Shoppers.

Interest Composition Index
Discount Womens Shoes Shoppers 7.56% 17.65x
Luxury Retail Shoppers 13.99% 16.66x
Kids Clothing Shoppers 5.30% 16.44x
Valentines Day Celebrators 24.61% 16.16x
School Supply Shoppers 8.59% 15.90x
True Crime Podcast Listeners 4.51% 15.88x
Bed & Bath Shoppers 8.42% 15.56x
Furniture Shoppers 7.82% 15.40x
Big Box Shoppers 9.05% 15.15x
Apartment Furniture Shoppers 4.20% 15.11x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Interest attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleisure Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleisure Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.65x
Journeys 0.01% 1.49x
Maurices 0.03% 1.27x
Mens Wearhouse 0.01% 1.24x
Gymboree 0.01% 1.24x
Old Navy 0.01% 1.16x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Location attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Athleisure Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Athleisure Shoppers audience is charmcitycirculator.com.

Website Composition Index
charmcitycirculator.com 1.49% 39.11x
fansedge.com 5.83% 24.50x
nflshop.com 19.91% 18.91x
yogajournal.com 3.55% 18.29x
gap.com 30.63% 15.99x
wdwprepschool.com 1.22% 14.88x
chipandco.com 1.60% 14.73x
blogmickey.com 2.27% 14.29x
disneyfanatic.com 1.29% 13.84x
nourishmovelove.com 1.02% 13.78x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Web attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleisure Shoppers audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.10% 9.51x
Healthy Eating Researchers 0.03% 9.40x
Yoga & Meditation 0.13% 9.24x
Theme Park Tourism 5.03% 8.72x
Writing Resources 0.02% 8.55x
Bridal Fashion 0.02% 7.23x
Marketing Professionals 0.02% 7.17x
Back & Spine 0.56% 7.08x
Paper & Packaging 0.02% 6.84x
Parenting & Children's Activities 0.05% 6.67x
Composition Percentage: The overlap percentage between the Athleisure Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Athleisure Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleisure Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female