Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 38.43% 17.82x
Texas Trip Planners 37.35% 17.51x
Travel Industry 25.51% 15.59x
Denver Trip Planners 32.72% 15.58x
Louisiana Trip Planners 27.95% 14.91x
Texas Energy Providers 25.22% 14.86x
Travel Reward Points Enthusiasts 25.54% 14.19x
Sightseeing Travelers 30.49% 13.94x
Restaurant Researchers 22.92% 13.94x
Spa Goers 29.09% 13.94x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.85x
Columbia 0.01% 1.75x
REI 0.02% 1.44x
Patagonia 0.01% 1.42x
Free People 0.02% 1.39x
Urban Outfitters 0.05% 1.35x
Zara 0.03% 1.27x
Ann Taylor 0.02% 1.27x
Armani 0.02% 1.27x
American Apparel 0.03% 1.25x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is austintheatre.org.

Website Composition Index
austintheatre.org 0.69% 114.25x
westinaustindowntown.com 0.54% 110.07x
tacodeli.com 0.51% 109.82x
freefuninaustin.com 2.95% 107.48x
pluckers.com 0.43% 105.97x
cypressvalleycanopytours.com 0.40% 105.85x
triorestaurantaustin.com 0.17% 105.49x
amysicecreams.com 0.33% 105.16x
stubbsaustin.com 1.86% 101.50x
austin.com 1.30% 100.58x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 16.55% 23.23x
Texas Sporting & Outdoors Cluster 1.33% 22.08x
Apartment & Community Real Estate Researchers 0.63% 14.56x
Texas News Cluster 11.81% 14.05x
Texas News 13.74% 13.89x
San Francisco Tourism 3.22% 13.16x
Washington D.C. Hotels 0.05% 12.56x
Texas Off-Roading 0.15% 11.97x
Travel Adventure 18.57% 11.65x
Texas University Athletics 6.31% 11.51x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000