Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 36.90% 18.40x
Texas Trip Planners 36.22% 17.97x
Denver Trip Planners 29.74% 16.80x
Travel Book Readers 25.73% 15.50x
Texas Energy Providers 24.69% 15.42x
Louisiana Trip Planners 27.28% 15.32x
Discount Flight Searchers 17.29% 14.82x
Travel Reward Points Enthusiasts 24.18% 14.77x
Sightseeing Travelers 29.69% 14.69x
Spa Goers 28.57% 14.61x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.65x
Patagonia 0.01% 1.43x
Urban Outfitters 0.06% 1.41x
Armani 0.03% 1.36x
LOFT 0.06% 1.35x
American Apparel 0.04% 1.28x
REI 0.02% 1.27x
Zara 0.03% 1.21x
Express 0.03% 1.16x
Columbia 0.01% 1.15x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 3.13% 105.06x
stubbsaustin.com 1.82% 99.92x
austin.com 1.50% 96.50x
austinmonthly.com 2.89% 91.53x
roundrocktexas.gov 2.33% 83.38x
austinregionalclinic.com 2.07% 80.45x
austin360.com 3.68% 73.92x
austintexas.org 5.24% 70.31x
jamesavery.com 1.33% 69.20x
fortworth.com 1.92% 68.65x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.23% 23.65x
Austin Cluster 16.25% 23.50x
Washington D.C. Hotels 0.04% 15.43x
Apartment & Community Real Estate Researchers 0.60% 14.90x
San Francisco Tourism 3.15% 13.76x
Texas News 13.45% 13.74x
Texas News Cluster 11.75% 13.67x
Texas Off-Roading 0.16% 12.53x
Travel Adventure 18.15% 11.78x
European Museums, Restaurants & Events 3.78% 11.43x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female