Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 4.1 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 26.61% 17.98x
Travel Book Readers 19.34% 14.32x
Texas County and Local Fair Visitors 27.07% 14.19x
Travel Guide and Review Readers 21.58% 13.82x
Texas Activity Researchers 16.87% 13.52x
Luxury Boutique Hotel Researchers 24.59% 13.50x
Thrift Store Shoppers 21.77% 13.35x
San Diego Activities Researchers 20.59% 13.27x
Trendy Shoe Shoppers 18.06% 13.25x
Travel Researchers 20.43% 13.11x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.47x
The Childrens Place 0.01% 1.22x
Carhartt 0.11% 1.00x
Mens Wearhouse 0.01% 0.95x
Victoria's Secret 0.01% 0.93x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 2.30% 51.23x
austin.com 1.10% 46.39x
roundrocktexas.gov 1.52% 42.65x
austintexas.org 3.20% 40.63x
visithoustontexas.com 3.52% 37.77x
austin360.com 6.59% 34.98x
visitcorpuschristitx.org 1.05% 34.80x
atasteofkoko.com 1.85% 32.57x
grapevinetexasusa.com 1.45% 28.69x
houstoniamag.com 2.51% 26.72x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.25% 22.67x
Austin Cluster 18.91% 17.78x
Apartment & Community Real Estate Researchers 0.19% 16.72x
San Francisco Tourism 0.54% 13.34x
European Museums, Restaurants & Events 1.22% 10.54x
Texas Off-Roading 0.05% 10.47x
Texas News Cluster 7.82% 10.04x
Colorado Snow 1.31% 9.93x
Meeting Planning & Hotels 0.35% 9.88x
London Tourism 0.06% 9.75x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female