Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 25.97% 15.41x
Texas Longhorn Fans 25.25% 13.26x
Texas County and Local Fair Visitors 29.35% 13.20x
Texas Activity Researchers 16.87% 11.26x
Texas State Fairs 25.61% 11.05x
Billiards Enthusiasts 21.85% 11.02x
Burger Enthusiast 21.98% 10.93x
Painting Hobbyist 22.46% 10.62x
Thrift Store Shoppers 20.08% 10.60x
True Crime Podcast Listeners 0.06% 10.37x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.72x
Gap 0.01% 1.70x
Old Navy 0.02% 1.44x
Dressbarn 0.01% 1.27x
Express 0.01% 1.24x
Victoria's Secret 0.01% 1.21x
Mens Wearhouse 0.01% 1.21x
The Childrens Place 0.01% 1.15x
Journeys 0.01% 1.04x
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 1.85% 40.37x
roundrocktexas.gov 1.54% 34.28x
austintexas.org 1.53% 32.76x
visithoustontexas.com 1.68% 31.75x
austinot.com 1.55% 28.74x
austin360.com 6.94% 27.45x
atasteofkoko.com 2.19% 23.00x
houstoniamag.com 1.31% 22.92x
communityimpact.com 1.30% 21.53x
fox7austin.com 4.17% 21.02x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.13% 18.62x
Apartment & Community Real Estate Researchers 0.07% 15.00x
Austin Cluster 22.74% 13.73x
San Francisco Tourism 0.25% 11.00x
London Tourism 0.03% 10.58x
Quinceanera Planning 0.02% 10.31x
Texas Off-Roading 0.02% 10.00x
Texas News Cluster 7.54% 8.84x
Pre-Built Home Researchers 0.62% 8.16x
European Museums, Restaurants & Events 0.59% 7.46x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female