Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 17.36% 14.71x
Texas Longhorn Fans 17.59% 11.58x
Texas County and Local Fair Visitors 22.11% 11.42x
Getaways Researchers 11.79% 10.35x
True Crime Podcast Listeners 8.52% 10.34x
Holiday Gift Shoppers 9.43% 10.32x
Texas Activity Researchers 10.00% 10.32x
Billiards Enthusiasts 16.54% 10.21x
Painting Hobbyist 17.52% 10.21x
Luxury Boutique Hotel Researchers 17.08% 9.99x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.30x
Lululemon 0.01% 1.55x
White House Black Market 0.03% 1.45x
Eddie Bauer 0.01% 1.44x
LOFT 0.02% 1.44x
Jos A. Bank Clothiers 0.02% 1.40x
Lane Bryant 0.02% 1.38x
Dressbarn 0.02% 1.37x
J. Crew 0.01% 1.35x
Old Navy 0.04% 1.35x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is austin.com.

Website Composition Index
austin.com 2.02% 41.77x
roundrocktexas.gov 1.68% 38.87x
atasteofkoko.com 2.05% 32.68x
austinot.com 1.11% 28.52x
austin360.com 6.12% 23.32x
fox7austin.com 2.22% 21.83x
houstononthecheap.com 1.21% 19.93x
texashillcountry.com 3.64% 19.38x
femalefoodie.com 1.89% 19.01x
heb.com 1.09% 17.95x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 18.10% 13.23x
San Francisco Tourism 0.05% 8.10x
Pre-Built Home Researchers 0.07% 7.73x
Texas News Cluster 3.94% 7.63x
Higher-End Fashion Brands 0.01% 7.31x
Local Events & Travel Guide 4.96% 7.23x
European Museums, Restaurants & Events 0.09% 7.20x
Texas University Athletics 4.75% 6.92x
Hair & Beauty 0.04% 6.85x
Meeting Planning & Hotels 0.07% 6.73x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female