Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 4.7 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 26.41% 18.43x
Luxury Boutique Hotel Researchers 24.33% 15.49x
Travel Book Readers 22.49% 15.22x
Travel Guide and Review Readers 23.57% 15.15x
Travel Researchers 22.10% 14.80x
Denver Trip Planners 23.73% 14.33x
Telluride Trip Planners 21.71% 14.32x
Trendy Shoe Shoppers 19.99% 14.26x
Home Interior Design Enthusiasts 20.58% 14.17x
Mens Business Clothes Shoppers 18.71% 14.14x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Madewell.

Location Composition Index
Madewell 0.02% 1.82x
Bonobos 0.01% 1.64x
Lululemon 0.03% 1.63x
REI 0.01% 1.61x
Tommy Bahama 0.01% 1.58x
Free People 0.02% 1.54x
Ann Taylor 0.01% 1.50x
American Apparel 0.02% 1.47x
Kate Spade 0.02% 1.46x
Urban Outfitters 0.03% 1.44x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 2.10% 50.67x
austinregionalclinic.com 1.10% 44.60x
roundrocktexas.gov 1.07% 40.66x
austintexas.org 3.67% 39.23x
visithoustontexas.com 3.97% 35.89x
atasteofkoko.com 1.58% 34.13x
austin360.com 5.42% 34.10x
grapevinetexasusa.com 1.57% 26.44x
houstoniamag.com 2.77% 25.06x
houstononthecheap.com 1.89% 24.93x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.33% 22.30x
Austin Cluster 13.93% 17.98x
Apartment & Community Real Estate Researchers 0.26% 17.31x
San Francisco Tourism 0.83% 13.46x
European Museums, Restaurants & Events 1.51% 11.19x
Colorado Snow 1.66% 10.61x
Texas News Cluster 7.28% 10.21x
Meeting Planning & Hotels 0.41% 10.10x
Travel Adventure 8.89% 9.98x
London Tourism 0.08% 9.96x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female