Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 4.9 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 28.19% 22.08x
Luxury Boutique Hotel Researchers 26.49% 18.34x
Travel Book Readers 23.31% 18.08x
Travel Guide and Review Readers 24.68% 17.96x
Travel Researchers 23.78% 17.96x
Denver Trip Planners 25.76% 17.56x
Trendy Shoe Shoppers 20.71% 17.31x
San Diego Activities Researchers 22.71% 17.05x
Home Interior Design Enthusiasts 20.79% 16.86x
Texas Activity Researchers 18.58% 16.86x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.02% 2.11x
Madewell 0.03% 1.90x
REI 0.01% 1.73x
Tommy Bahama 0.02% 1.65x
Zara 0.02% 1.61x
Free People 0.02% 1.54x
Armani 0.02% 1.51x
Urban Outfitters 0.04% 1.51x
Lululemon 0.03% 1.45x
White House Black Market 0.05% 1.44x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 2.06% 59.79x
austinmonthly.com 1.38% 54.54x
austinregionalclinic.com 1.34% 45.90x
atasteofkoko.com 1.19% 44.73x
austintexas.org 4.60% 43.20x
austin360.com 5.14% 39.92x
visithoustontexas.com 4.98% 38.49x
houstononthecheap.com 1.76% 33.61x
grapevinetexasusa.com 1.75% 27.75x
houstoniamag.com 3.34% 26.73x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.41% 21.78x
Austin Cluster 14.06% 19.04x
Apartment & Community Real Estate Researchers 0.32% 14.28x
San Francisco Tourism 1.12% 13.43x
European Museums, Restaurants & Events 1.74% 11.22x
Travel Adventure 9.14% 10.58x
Texas News Cluster 8.00% 10.52x
Colorado Snow 2.06% 10.32x
Meeting Planning & Hotels 0.50% 9.86x
Texas Off-Roading 0.07% 9.78x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female