Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 30.61% 23.48x
Houston Trip Planners 31.82% 21.27x
Texas Trip Planners 32.59% 20.85x
Texas Activity Researchers 22.21% 17.89x
Luxury Boutique Hotel Researchers 26.43% 17.52x
Travel Researchers 25.25% 17.34x
Travel Guide and Review Readers 24.48% 17.16x
Travel Book Readers 24.61% 17.04x
Denver Trip Planners 25.81% 16.56x
Louisiana Trip Planners 25.59% 16.37x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.14% 2.08x
Jos A. Bank Clothiers 0.55% 1.56x
REI 0.03% 1.51x
Johnston and Murphy 0.24% 1.46x
Columbia 0.03% 1.46x
Topshop 0.02% 1.37x
Intermix 0.01% 1.32x
Mens Wearhouse 0.73% 1.25x
American Apparel 0.06% 1.25x
Supreme 0.02% 1.22x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 4.04% 83.19x
stubbsaustin.com 1.79% 77.08x
roundrocktexas.gov 1.44% 76.61x
austin.com 1.87% 74.90x
austinmonthly.com 3.15% 71.29x
austinregionalclinic.com 2.18% 63.33x
atasteofkoko.com 1.73% 61.65x
ufcu.org 1.05% 56.49x
austin360.com 5.00% 56.33x
austintexas.org 7.03% 53.80x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.78% 26.80x
Austin Cluster 18.15% 21.42x
Washington D.C. Hotels 0.02% 18.76x
Apartment & Community Real Estate Researchers 0.39% 13.59x
San Francisco Tourism 2.42% 12.94x
Texas Off-Roading 0.14% 12.53x
Texas News Cluster 11.44% 12.46x
European Museums, Restaurants & Events 2.88% 11.12x
Texas News 14.38% 10.70x
Travel Adventure 15.99% 10.45x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female