Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 4.1 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 26.85% 18.50x
Texas County and Local Fair Visitors 28.76% 15.73x
Texas Longhorn Fans 25.57% 15.11x
Texas Activity Researchers 17.43% 13.62x
Texas State Fairs 25.47% 13.03x
Houston Trip Planners 26.66% 12.97x
Luxury Boutique Hotel Researchers 20.86% 12.96x
Billiards Enthusiasts 22.47% 12.93x
Thrift Store Shoppers 20.56% 12.85x
Travel Guide and Review Readers 19.76% 12.79x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.83x
Chicos 0.01% 1.50x
Old Navy 0.02% 1.47x
Victoria's Secret 0.01% 1.28x
The Childrens Place 0.01% 1.27x
Mens Wearhouse 0.01% 1.18x
Carhartt 0.15% 1.02x
Maurices 0.01% 0.96x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 2.20% 50.22x
austin.com 1.12% 45.18x
roundrocktexas.gov 1.70% 41.60x
austintexas.org 2.23% 40.28x
visithoustontexas.com 2.49% 38.36x
austinot.com 1.80% 34.36x
austin360.com 7.74% 33.48x
grapevinetexasusa.com 1.10% 30.50x
texaslawhelp.org 1.42% 27.72x
houstoniamag.com 1.83% 27.43x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.18% 23.02x
Apartment & Community Real Estate Researchers 0.14% 20.11x
Austin Cluster 23.09% 17.51x
San Francisco Tourism 0.35% 13.09x
Texas Off-Roading 0.04% 11.29x
Texas News Cluster 7.90% 9.98x
European Museums, Restaurants & Events 0.83% 9.77x
Quinceanera Planning 0.02% 9.38x
Pre-Built Home Researchers 0.84% 9.20x
Colorado Snow 0.94% 9.00x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female