Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 1.7 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 11.74% 42.73x
Houston Activity Researchers 20.33% 33.42x
Texas Trip Planners 45.68% 27.25x
Houston Trip Planners 22.78% 20.34x
Restaurant Researchers 8.33% 19.62x
Texas Longhorn Fans 27.70% 19.35x
Restaurant Reservation Enthusiasts 13.68% 19.31x
Sightseeing Travelers 11.71% 17.81x
Airbnb Researchers 11.64% 17.58x
Texas AM Aggies Fans 21.00% 16.89x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Gymboree.

Location Composition Index
Gymboree 0.06% 2.83x
Jos A. Bank Clothiers 0.01% 1.41x
J. Crew 0.01% 1.37x
Lane Bryant 0.01% 1.35x
Aeropostale 0.02% 1.34x
LOFT 0.01% 1.32x
Chicos 0.02% 1.29x
White House Black Market 0.02% 1.23x
Journeys 0.03% 1.22x
Old Navy 0.03% 1.22x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is fdacs.gov.

Website Composition Index
fdacs.gov 13.21% 83.97x
austin.com 1.66% 64.68x
austinot.com 1.97% 56.07x
do512family.com 1.16% 53.90x
lonestartravelguide.com 2.83% 53.63x
sanantoniothingstodo.com 1.44% 50.46x
kvue.com 22.02% 43.04x
texassports.com 1.08% 41.40x
cbsaustin.com 8.37% 40.62x
austinchronicle.com 1.98% 38.55x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 25.94% 27.92x
Texas University Athletics 6.35% 15.35x
Sports - Golf, Hunting, Fishing 0.06% 14.71x
Texas News Cluster 3.86% 13.78x
Texas News 14.17% 11.60x
National Parks 0.08% 11.18x
Northern Texas Cluster 11.42% 11.04x
East Texas Cluster 1.97% 10.41x
European Museums, Restaurants & Events 0.07% 10.03x
Texas Media 18.59% 9.41x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male