Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 1.3 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 38.33% 43.82x
Texas Trip Planners 56.68% 31.37x
Houston Trip Planners 27.31% 28.62x
Dallas Mavericks Fans 26.41% 26.84x
Houston Activity Researchers 26.94% 24.93x
Texas Longhorn Fans 29.21% 24.75x
Restaurant Reservation Enthusiasts 8.07% 22.51x
Airbnb Researchers 7.28% 21.04x
Diner and Ice Cream Lovers 12.93% 21.03x
Restaurant Researchers 7.90% 20.36x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Gymboree.

Location Composition Index
Gymboree 0.04% 4.07x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is fdacs.gov.

Website Composition Index
fdacs.gov 13.89% 120.14x
austin.com 1.58% 87.96x
austinot.com 1.88% 77.06x
do512family.com 1.05% 71.22x
lonestartravelguide.com 2.21% 66.00x
sanantoniothingstodo.com 1.63% 60.84x
cbsaustin.com 9.97% 54.50x
austinchronicle.com 2.03% 51.22x
kvue.com 25.99% 51.20x
austin360.com 2.22% 47.05x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 26.96% 42.53x
Texas University Athletics 6.73% 20.69x
Texas News Cluster 2.73% 16.05x
Northern Texas Cluster 11.10% 14.87x
Texas News 14.58% 14.85x
East Texas Cluster 1.58% 11.35x
Texas Media 18.41% 10.93x
Law School 0.21% 10.64x
Diet & Weight Loss 0.15% 10.64x
Visa & Immigration 0.15% 9.90x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male