Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 2.1 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 14.58% 32.95x
Houston Activity Researchers 22.53% 29.27x
Texas Longhorn Fans 25.77% 18.96x
Restaurant Reservation Enthusiasts 17.45% 18.09x
Airbnb Researchers 15.82% 17.55x
Diner and Ice Cream Lovers 20.87% 17.31x
Luxury Hotel Guests 15.77% 16.89x
Texas AM Aggies Fans 20.42% 16.21x
Travel Book Readers 10.04% 16.14x
Texas County and Local Fair Visitors 27.59% 15.66x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.70x
J. Crew 0.01% 1.51x
White House Black Market 0.02% 1.46x
Jos A. Bank Clothiers 0.01% 1.46x
Dressbarn 0.02% 1.42x
Express 0.02% 1.30x
Mens Wearhouse 0.02% 1.21x
Lane Bryant 0.01% 1.16x
Banana Republic 0.01% 1.13x
LOFT 0.01% 1.10x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is fdacs.gov.

Website Composition Index
fdacs.gov 11.96% 70.12x
austin.com 2.02% 57.20x
austinot.com 1.98% 50.85x
do512family.com 1.34% 48.22x
lonestartravelguide.com 3.69% 45.49x
sanantoniothingstodo.com 1.32% 41.99x
kvue.com 24.34% 36.13x
atasteofkoko.com 1.03% 34.41x
cbsaustin.com 8.99% 33.75x
austinchronicle.com 1.96% 32.70x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 27.84% 26.30x
Texas University Athletics 6.99% 14.73x
Texas News Cluster 4.83% 12.38x
Sports - Golf, Hunting, Fishing 0.04% 11.35x
Texas News 13.99% 11.34x
Healthy Eating Researchers 0.05% 11.21x
Marketing Professionals 0.11% 10.80x
Northern Texas Cluster 10.68% 10.18x
Writing Resources 0.09% 9.89x
Retail Industry News 0.03% 9.58x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male