Explore the Austin Trip Planners Audience
Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Austin Trip Planners audience.
INTERESTS
The Austin Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Trip Planners audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 11.74% | 42.73x |
| Houston Activity Researchers | 20.33% | 33.42x |
| Texas Trip Planners | 45.68% | 27.25x |
| Houston Trip Planners | 22.78% | 20.34x |
| Restaurant Researchers | 8.33% | 19.62x |
| Texas Longhorn Fans | 27.70% | 19.35x |
| Restaurant Reservation Enthusiasts | 13.68% | 19.31x |
| Sightseeing Travelers | 11.71% | 17.81x |
| Airbnb Researchers | 11.64% | 17.58x |
| Texas AM Aggies Fans | 21.00% | 16.89x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.06% | 2.83x |
| Jos A. Bank Clothiers | 0.01% | 1.41x |
| J. Crew | 0.01% | 1.37x |
| Lane Bryant | 0.01% | 1.35x |
| Aeropostale | 0.02% | 1.34x |
| LOFT | 0.01% | 1.32x |
| Chicos | 0.02% | 1.29x |
| White House Black Market | 0.02% | 1.23x |
| Journeys | 0.03% | 1.22x |
| Old Navy | 0.03% | 1.22x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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WEBSITES
The Austin Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Trip Planners audience is fdacs.gov.
| Website | Composition | Index |
| fdacs.gov | 13.21% | 83.97x |
| austin.com | 1.66% | 64.68x |
| austinot.com | 1.97% | 56.07x |
| do512family.com | 1.16% | 53.90x |
| lonestartravelguide.com | 2.83% | 53.63x |
| sanantoniothingstodo.com | 1.44% | 50.46x |
| kvue.com | 22.02% | 43.04x |
| texassports.com | 1.08% | 41.40x |
| cbsaustin.com | 8.37% | 40.62x |
| austinchronicle.com | 1.98% | 38.55x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 25.94% | 27.92x |
| Texas University Athletics | 6.35% | 15.35x |
| Sports - Golf, Hunting, Fishing | 0.06% | 14.71x |
| Texas News Cluster | 3.86% | 13.78x |
| Texas News | 14.17% | 11.60x |
| National Parks | 0.08% | 11.18x |
| Northern Texas Cluster | 11.42% | 11.04x |
| East Texas Cluster | 1.97% | 10.41x |
| European Museums, Restaurants & Events | 0.07% | 10.03x |
| Texas Media | 18.59% | 9.41x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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