Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 20.43% 18.93x
Texas County and Local Fair Visitors 24.75% 14.71x
Texas Activity Researchers 12.09% 13.91x
Billiards Enthusiasts 19.20% 13.24x
Thrift Store Shoppers 18.12% 13.20x
Texas Longhorn Fans 19.33% 13.08x
Painting Hobbyist 20.39% 12.85x
Travel Guide and Review Readers 15.81% 12.71x
Home Goods Shoppers 18.47% 12.50x
Trendy Shoe Shoppers 12.38% 12.43x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.41x
White House Black Market 0.01% 1.18x
Journeys 0.02% 1.14x
The Childrens Place 0.01% 1.10x
Mens Wearhouse 0.01% 1.10x
Buckle 0.01% 1.07x
Victoria's Secret 0.02% 1.07x
Express 0.01% 1.04x
Old Navy 0.01% 0.99x
Carhartt 0.09% 0.86x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is austin.com.

Website Composition Index
austin.com 1.17% 47.99x
roundrocktexas.gov 1.32% 43.99x
austin360.com 4.97% 34.86x
atasteofkoko.com 1.52% 33.70x
fox7austin.com 2.72% 25.19x
texashillcountry.com 3.83% 22.29x
houstononthecheap.com 1.35% 21.40x
kvue.com 15.48% 19.08x
kxan.com 21.88% 18.29x
escapehere.com 1.88% 16.77x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.05% 22.62x
Apartment & Community Real Estate Researchers 0.03% 16.80x
Austin Cluster 16.23% 16.23x
San Francisco Tourism 0.09% 12.07x
Hipster Clothing 0.05% 10.18x
Texas News Cluster 4.67% 9.94x
Pre-Built Home Researchers 0.27% 9.92x
European Museums, Restaurants & Events 0.24% 9.78x
Local Events & Travel Guide 4.67% 8.20x
Texas University Athletics 4.68% 8.11x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female