Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 5.4 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 27.95% 16.58x
Travel Book Readers 22.25% 14.31x
Travel Guide and Review Readers 24.82% 13.91x
Burger Enthusiast 0.23% 13.77x
Denver Trip Planners 26.19% 13.57x
Luxury Boutique Hotel Researchers 28.84% 13.47x
Las Vegas Nightlife Researchers 25.54% 13.43x
Travel Researchers 24.41% 13.34x
Telluride Trip Planners 23.85% 13.19x
Trendy Shoe Shoppers 20.81% 13.16x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.67x
Madewell 0.03% 1.61x
American Apparel 0.03% 1.57x
Tommy Bahama 0.02% 1.56x
REI 0.02% 1.53x
Lululemon 0.05% 1.52x
Ann Taylor 0.02% 1.50x
Urban Outfitters 0.05% 1.45x
Club Monaco 0.01% 1.45x
Hugo Boss 0.04% 1.44x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 1.77% 44.51x
austinregionalclinic.com 1.08% 38.20x
austintexas.org 3.68% 34.61x
atasteofkoko.com 1.19% 31.89x
visithoustontexas.com 4.00% 31.65x
austin360.com 4.38% 31.04x
houstononthecheap.com 1.67% 24.50x
grapevinetexasusa.com 1.56% 23.14x
houstoniamag.com 2.76% 22.18x
guidelive.com 1.61% 20.98x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.33% 19.38x
Austin Cluster 12.56% 15.80x
Apartment & Community Real Estate Researchers 0.24% 12.80x
San Francisco Tourism 0.88% 11.62x
European Museums, Restaurants & Events 1.52% 9.88x
Texas News Cluster 7.29% 9.60x
Colorado Snow 1.75% 9.25x
Travel Adventure 8.49% 9.13x
Meeting Planning & Hotels 0.42% 8.59x
Texas Off-Roading 0.06% 8.55x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female