Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 28.55% 30.48x
Houston Trip Planners 33.01% 24.07x
Texas Activity Researchers 20.44% 24.00x
Texas Trip Planners 32.85% 23.05x
New Orleans Activities Researchers 20.46% 22.08x
New York City Fine Theatre Enthusiasts 20.44% 22.08x
Travel Guide and Review Readers 25.48% 22.04x
Travel Book Readers 23.64% 21.82x
Denver Trip Planners 27.23% 21.65x
Trendy Shoe Shoppers 21.93% 21.46x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.47x
Mens Wearhouse 0.50% 1.14x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 3.35% 94.91x
stubbsaustin.com 1.80% 88.38x
austin.com 1.65% 85.48x
roundrocktexas.gov 1.61% 85.05x
austinmonthly.com 2.75% 82.28x
austinregionalclinic.com 2.03% 71.14x
atasteofkoko.com 1.37% 70.12x
austin360.com 4.20% 64.42x
austintexas.org 5.85% 62.17x
bswhealth.com 1.37% 60.21x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 16.35% 25.33x
San Francisco Tourism 2.56% 16.14x
Texas News Cluster 10.29% 14.43x
Texas News 12.16% 13.34x
European Museums, Restaurants & Events 3.22% 12.94x
Travel Adventure 16.18% 12.61x
National Parks 3.08% 12.07x
Colorado Snow 3.65% 11.35x
Texas University Athletics 7.14% 11.25x
Local Events & Travel Guide 8.03% 10.93x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female