Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 4.6 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 28.55% 22.42x
Luxury Boutique Hotel Researchers 26.98% 18.69x
Travel Guide and Review Readers 25.61% 18.09x
Travel Researchers 25.49% 18.02x
Travel Book Readers 24.65% 17.93x
Denver Trip Planners 27.26% 17.88x
Houston Trip Planners 31.44% 17.39x
Trendy Shoe Shoppers 21.83% 17.27x
San Diego Activities Researchers 23.22% 17.16x
Texas Activity Researchers 19.37% 17.06x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.17% 2.14x
Supreme 0.01% 2.06x
Madewell 0.02% 1.72x
Topshop 0.03% 1.72x
REI 0.02% 1.63x
Patagonia 0.02% 1.57x
Jos A. Bank Clothiers 0.40% 1.57x
Free People 0.03% 1.55x
Club Monaco 0.02% 1.50x
White House Black Market 0.47% 1.41x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 2.12% 57.83x
austinmonthly.com 1.81% 50.78x
atasteofkoko.com 1.11% 45.44x
austinregionalclinic.com 1.30% 44.29x
houstontoyotacenter.com 1.25% 42.88x
austintexas.org 4.62% 41.44x
visithoustontexas.com 5.27% 38.17x
austin360.com 4.88% 38.06x
texashighways.com 1.03% 37.79x
houstononthecheap.com 1.78% 33.68x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.44% 20.83x
Austin Cluster 13.36% 18.64x
Apartment & Community Real Estate Researchers 0.37% 13.51x
San Francisco Tourism 1.31% 12.84x
European Museums, Restaurants & Events 1.91% 10.80x
Texas News Cluster 8.10% 10.73x
Travel Adventure 10.20% 10.31x
Meeting Planning & Hotels 0.53% 10.23x
Texas Off-Roading 0.08% 9.57x
Colorado Snow 2.37% 9.56x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female