Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 14.17% 14.95x
Texas County and Local Fair Visitors 19.81% 11.02x
Texas Activity Researchers 7.44% 10.87x
Getaways Researchers 10.56% 10.55x
Holiday Gift Shoppers 7.82% 10.42x
True Crime Podcast Listeners 6.54% 10.11x
Luxury Boutique Hotel Researchers 16.40% 10.05x
Thrift Store Shoppers 12.52% 10.00x
Texas Longhorn Fans 14.16% 9.88x
Travel Guide and Review Readers 11.67% 9.87x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.51x
Hollister 0.01% 1.43x
Talbots 0.01% 1.42x
Jos A. Bank Clothiers 0.02% 1.41x
J. Crew 0.01% 1.35x
LOFT 0.02% 1.35x
Zumiez 0.01% 1.25x
Dressbarn 0.02% 1.25x
Banana Republic 0.01% 1.23x
Gap 0.02% 1.22x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is austin.com.

Website Composition Index
austin.com 1.63% 46.81x
atasteofkoko.com 1.23% 39.81x
austin360.com 5.10% 25.17x
fox7austin.com 1.53% 22.10x
femalefoodie.com 1.56% 20.71x
texashillcountry.com 2.24% 20.40x
lonestartravelguide.com 1.11% 18.46x
kvue.com 10.97% 17.54x
texassports.com 1.09% 16.88x
kxan.com 20.02% 15.78x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 14.12% 12.11x
San Francisco Tourism 0.05% 9.18x
Mysticism 0.03% 8.70x
Hair & Beauty 0.01% 8.60x
Pre-Built Home Researchers 0.02% 7.87x
European Museums, Restaurants & Events 0.06% 7.67x
Flower Shopping 0.02% 6.88x
Local Events & Travel Guide 4.33% 6.77x
Texas News Cluster 2.98% 6.61x
National Parks 0.08% 6.39x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female