Explore the Austin Trip Planners Audience
Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Austin Trip Planners audience.
INTERESTS
The Austin Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Trip Planners audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 38.43% | 17.82x |
| Texas Trip Planners | 37.35% | 17.51x |
| Travel Industry | 25.51% | 15.59x |
| Denver Trip Planners | 32.72% | 15.58x |
| Louisiana Trip Planners | 27.95% | 14.91x |
| Texas Energy Providers | 25.22% | 14.86x |
| Travel Reward Points Enthusiasts | 25.54% | 14.19x |
| Sightseeing Travelers | 30.49% | 13.94x |
| Restaurant Researchers | 22.92% | 13.94x |
| Spa Goers | 29.09% | 13.94x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.85x |
| Columbia | 0.01% | 1.75x |
| REI | 0.02% | 1.44x |
| Patagonia | 0.01% | 1.42x |
| Free People | 0.02% | 1.39x |
| Urban Outfitters | 0.05% | 1.35x |
| Zara | 0.03% | 1.27x |
| Ann Taylor | 0.02% | 1.27x |
| Armani | 0.02% | 1.27x |
| American Apparel | 0.03% | 1.25x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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WEBSITES
The Austin Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Trip Planners audience is austintheatre.org.
| Website | Composition | Index |
| austintheatre.org | 0.69% | 114.25x |
| westinaustindowntown.com | 0.54% | 110.07x |
| tacodeli.com | 0.51% | 109.82x |
| freefuninaustin.com | 2.95% | 107.48x |
| pluckers.com | 0.43% | 105.97x |
| cypressvalleycanopytours.com | 0.40% | 105.85x |
| triorestaurantaustin.com | 0.17% | 105.49x |
| amysicecreams.com | 0.33% | 105.16x |
| stubbsaustin.com | 1.86% | 101.50x |
| austin.com | 1.30% | 100.58x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 16.55% | 23.23x |
| Texas Sporting & Outdoors Cluster | 1.33% | 22.08x |
| Apartment & Community Real Estate Researchers | 0.63% | 14.56x |
| Texas News Cluster | 11.81% | 14.05x |
| Texas News | 13.74% | 13.89x |
| San Francisco Tourism | 3.22% | 13.16x |
| Washington D.C. Hotels | 0.05% | 12.56x |
| Texas Off-Roading | 0.15% | 11.97x |
| Travel Adventure | 18.57% | 11.65x |
| Texas University Athletics | 6.31% | 11.51x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Austin Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000
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