Explore the Austin Trip Planners Audience
Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Austin Trip Planners audience.
INTERESTS
The Austin Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 17.36% | 14.71x |
| Texas Longhorn Fans | 17.59% | 11.58x |
| Texas County and Local Fair Visitors | 22.11% | 11.42x |
| Getaways Researchers | 11.79% | 10.35x |
| True Crime Podcast Listeners | 8.52% | 10.34x |
| Holiday Gift Shoppers | 9.43% | 10.32x |
| Texas Activity Researchers | 10.00% | 10.32x |
| Billiards Enthusiasts | 16.54% | 10.21x |
| Painting Hobbyist | 17.52% | 10.21x |
| Luxury Boutique Hotel Researchers | 17.08% | 9.99x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 2.30x |
| Lululemon | 0.01% | 1.55x |
| White House Black Market | 0.03% | 1.45x |
| Eddie Bauer | 0.01% | 1.44x |
| LOFT | 0.02% | 1.44x |
| Jos A. Bank Clothiers | 0.02% | 1.40x |
| Lane Bryant | 0.02% | 1.38x |
| Dressbarn | 0.02% | 1.37x |
| J. Crew | 0.01% | 1.35x |
| Old Navy | 0.04% | 1.35x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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WEBSITES
The Austin Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Trip Planners audience is austin.com.
| Website | Composition | Index |
| austin.com | 2.02% | 41.77x |
| roundrocktexas.gov | 1.68% | 38.87x |
| atasteofkoko.com | 2.05% | 32.68x |
| austinot.com | 1.11% | 28.52x |
| austin360.com | 6.12% | 23.32x |
| fox7austin.com | 2.22% | 21.83x |
| houstononthecheap.com | 1.21% | 19.93x |
| texashillcountry.com | 3.64% | 19.38x |
| femalefoodie.com | 1.89% | 19.01x |
| heb.com | 1.09% | 17.95x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 18.10% | 13.23x |
| San Francisco Tourism | 0.05% | 8.10x |
| Pre-Built Home Researchers | 0.07% | 7.73x |
| Texas News Cluster | 3.94% | 7.63x |
| Higher-End Fashion Brands | 0.01% | 7.31x |
| Local Events & Travel Guide | 4.96% | 7.23x |
| European Museums, Restaurants & Events | 0.09% | 7.20x |
| Texas University Athletics | 4.75% | 6.92x |
| Hair & Beauty | 0.04% | 6.85x |
| Meeting Planning & Hotels | 0.07% | 6.73x |
Composition Percentage:
The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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