Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 32.09% 20.07x
Houston Trip Planners 34.82% 16.47x
Texas Activity Researchers 23.45% 16.41x
Texas Trip Planners 34.08% 15.49x
New York City Fine Theatre Enthusiasts 23.68% 15.44x
New Orleans Activities Researchers 23.68% 15.44x
Denver Trip Planners 31.37% 15.23x
Trendy Shoe Shoppers 25.60% 14.90x
Travel Book Readers 26.69% 14.66x
Louisiana Trip Planners 26.03% 14.58x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.59x
Armani 0.04% 1.59x
Zara 0.05% 1.51x
Free People 0.03% 1.48x
Tommy Bahama 0.04% 1.45x
Club Monaco 0.02% 1.39x
Saint Laurent Paris 0.01% 1.38x
Everlane 0.01% 1.38x
LOFT 0.07% 1.37x
Madewell 0.03% 1.34x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 2.74% 101.14x
stubbsaustin.com 1.59% 94.50x
austinmonthly.com 2.46% 87.96x
do512family.com 1.06% 87.92x
austin.com 1.46% 87.43x
roundrocktexas.gov 1.79% 84.79x
austinregionalclinic.com 1.79% 74.73x
austin360.com 3.31% 68.86x
austintexas.org 4.91% 67.88x
fortworth.com 1.47% 67.29x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.99% 23.53x
Austin Cluster 14.70% 22.39x
Washington D.C. Hotels 0.03% 15.45x
Apartment & Community Real Estate Researchers 0.54% 14.46x
San Francisco Tourism 2.83% 13.98x
Texas News Cluster 10.46% 13.14x
Texas News 11.85% 12.57x
Travel Adventure 16.78% 11.52x
European Museums, Restaurants & Events 3.53% 11.46x
Texas Off-Roading 0.14% 11.42x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female