Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 27.90% 39.14x
Houston Trip Planners 31.74% 32.54x
Texas Trip Planners 32.01% 32.33x
Texas Activity Researchers 18.98% 29.50x
Travel Researchers 23.21% 28.70x
Luxury Boutique Hotel Researchers 24.68% 27.86x
Travel Book Readers 21.79% 27.10x
Travel Guide and Review Readers 23.32% 26.67x
Texas Energy Providers 22.42% 26.25x
Trendy Shoe Shoppers 19.47% 25.67x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.16% 2.01x
Supreme 0.02% 1.91x
Everlane 0.01% 1.83x
Jos A. Bank Clothiers 0.56% 1.70x
REI 0.03% 1.55x
Patagonia 0.02% 1.41x
Free People 0.04% 1.38x
Club Monaco 0.03% 1.38x
Johnston and Murphy 0.44% 1.35x
White House Black Market 0.41% 1.32x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 3.28% 62.12x
roundrocktexas.gov 1.04% 57.98x
stubbsaustin.com 1.41% 57.79x
austin.com 1.47% 57.08x
austinmonthly.com 2.53% 54.30x
atasteofkoko.com 1.53% 47.51x
austinregionalclinic.com 1.80% 47.31x
austin360.com 4.72% 42.57x
houstontoyotacenter.com 2.28% 42.01x
austintexas.org 6.14% 41.93x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.92% 32.92x
Austin Cluster 20.19% 28.02x
Washington D.C. Hotels 0.02% 17.30x
Apartment & Community Real Estate Researchers 0.61% 17.30x
San Francisco Tourism 2.53% 16.92x
Texas News Cluster 11.93% 14.76x
European Museums, Restaurants & Events 3.28% 13.85x
Texas Off-Roading 0.14% 13.33x
Meeting Planning & Hotels 0.82% 12.94x
Travel Adventure 16.87% 12.90x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female