Dstillery Audiences

AUSTIN TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Austin Trip Planners Audience

Below you'll find more information about the Austin Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Austin Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 18.80% 16.18x
Texas Longhorn Fans 19.24% 12.64x
Texas County and Local Fair Visitors 23.69% 12.55x
Texas Activity Researchers 11.04% 11.46x
Billiards Enthusiasts 18.14% 11.28x
Painting Hobbyist 18.85% 11.06x
Getaways Researchers 10.70% 10.87x
Thrift Store Shoppers 15.50% 10.87x
Luxury Boutique Hotel Researchers 16.02% 10.85x
Home Goods Shoppers 15.59% 10.48x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Interest attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.86x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Location attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Trip Planners audience is austin.com.

Website Composition Index
austin.com 1.29% 45.69x
roundrocktexas.gov 1.56% 41.55x
atasteofkoko.com 1.57% 35.22x
austin360.com 6.43% 28.25x
fox7austin.com 2.46% 24.46x
houstononthecheap.com 1.04% 21.46x
texashillcountry.com 3.39% 21.11x
femalefoodie.com 1.07% 19.82x
kvue.com 16.31% 17.67x
kxan.com 24.27% 16.71x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Web attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.03% 16.73x
Austin Cluster 19.04% 14.46x
Hipster Clothing 0.02% 9.26x
San Francisco Tourism 0.05% 9.19x
Texas News Cluster 4.20% 8.73x
Higher-End Fashion Brands 0.01% 8.36x
Pre-Built Home Researchers 0.12% 8.12x
National Parks 0.20% 7.64x
Local Events & Travel Guide 4.19% 7.50x
Jokes & Riddles 0.14% 7.26x
Composition Percentage: The overlap percentage between the Austin Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Austin Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female