Explore the Australia Trip Planners Audience
Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Australia Trip Planners audience.
INTERESTS
The Australia Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.
| Interest | Composition | Index |
| Advertising Professionals | 38.96% | 24.86x |
| Nature and Outdoors Book Readers | 38.64% | 24.82x |
| Media Buying Professionals | 39.42% | 24.45x |
| Executive and C-Suite | 35.40% | 24.28x |
| Liberal News Readers | 33.38% | 22.71x |
| Executive Travelers | 41.92% | 22.64x |
| Competitive Sports Participants | 36.92% | 22.50x |
| Occupy Movement Supporters | 39.77% | 22.03x |
| Boston Trip Planners | 33.61% | 21.99x |
| TV Advertising Professionals | 31.68% | 21.94x |
Composition Percentage:
The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.91x |
| Patagonia | 0.01% | 1.89x |
| Armani | 0.03% | 1.72x |
| Madewell | 0.03% | 1.69x |
| Urban Outfitters | 0.05% | 1.68x |
| Bonobos | 0.01% | 1.65x |
| Lululemon | 0.05% | 1.62x |
| Tommy Bahama | 0.02% | 1.61x |
| Columbia | 0.01% | 1.60x |
| Uniqlo | 0.02% | 1.59x |
Composition Percentage:
The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
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WEBSITES
The Australia Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Australia Trip Planners audience is emeraldinsight.com.
| Website | Composition | Index |
| emeraldinsight.com | 1.34% | 30.05x |
| hyatt.com | 2.16% | 25.49x |
| contentmarketinginstitute.com | 1.16% | 25.42x |
| recode.net | 3.64% | 24.77x |
| weeklystandard.com | 1.94% | 24.27x |
| internships.com | 1.01% | 24.16x |
| ukessays.com | 1.26% | 23.62x |
| technologyreview.com | 4.03% | 23.09x |
| news.nationalgeographic.com | 7.37% | 22.61x |
| oxforddictionaries.com | 3.27% | 22.54x |
Composition Percentage:
The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 4.80% | 21.32x |
| London Tourism | 0.20% | 20.30x |
| London Tourism & Events | 0.29% | 16.94x |
| International Travel | 0.88% | 16.89x |
| England Tourism | 0.05% | 16.51x |
| European Museums, Restaurants & Events | 2.51% | 16.23x |
| Retail Industry News | 1.36% | 16.18x |
| Work Productivity | 2.56% | 16.15x |
| Home Décor, Furniture, & Decorating | 0.01% | 16.13x |
| Social & Demographic Trends | 1.39% | 16.11x |
Composition Percentage:
The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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