Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 5.4 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 38.96% 24.86x
Nature and Outdoors Book Readers 38.64% 24.82x
Media Buying Professionals 39.42% 24.45x
Executive and C-Suite 35.40% 24.28x
Liberal News Readers 33.38% 22.71x
Executive Travelers 41.92% 22.64x
Competitive Sports Participants 36.92% 22.50x
Occupy Movement Supporters 39.77% 22.03x
Boston Trip Planners 33.61% 21.99x
TV Advertising Professionals 31.68% 21.94x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.91x
Patagonia 0.01% 1.89x
Armani 0.03% 1.72x
Madewell 0.03% 1.69x
Urban Outfitters 0.05% 1.68x
Bonobos 0.01% 1.65x
Lululemon 0.05% 1.62x
Tommy Bahama 0.02% 1.61x
Columbia 0.01% 1.60x
Uniqlo 0.02% 1.59x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is emeraldinsight.com.

Website Composition Index
emeraldinsight.com 1.34% 30.05x
hyatt.com 2.16% 25.49x
contentmarketinginstitute.com 1.16% 25.42x
recode.net 3.64% 24.77x
weeklystandard.com 1.94% 24.27x
internships.com 1.01% 24.16x
ukessays.com 1.26% 23.62x
technologyreview.com 4.03% 23.09x
news.nationalgeographic.com 7.37% 22.61x
oxforddictionaries.com 3.27% 22.54x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 4.80% 21.32x
London Tourism 0.20% 20.30x
London Tourism & Events 0.29% 16.94x
International Travel 0.88% 16.89x
England Tourism 0.05% 16.51x
European Museums, Restaurants & Events 2.51% 16.23x
Retail Industry News 1.36% 16.18x
Work Productivity 2.56% 16.15x
Home Décor, Furniture, & Decorating 0.01% 16.13x
Social & Demographic Trends 1.39% 16.11x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male