Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 43.48% 29.39x
Media Buying Professionals 42.98% 28.76x
Executive and C-Suite 38.21% 26.44x
Liberal News Readers 31.17% 26.43x
SEO Specialists 43.80% 25.40x
TV Advertising Professionals 32.78% 24.47x
Occupy Movement Supporters 39.22% 23.79x
Readers of Japanese Content 35.68% 23.68x
Luxury Travel Researchers 32.36% 23.41x
Nature and Outdoors Book Readers 39.53% 23.37x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.16x
Urban Outfitters 0.06% 1.95x
Supreme 0.01% 1.89x
Free People 0.03% 1.81x
Hugo Boss 0.02% 1.69x
Club Monaco 0.01% 1.63x
Madewell 0.02% 1.62x
American Apparel 0.03% 1.60x
Columbia 0.01% 1.58x
Intermix 0.01% 1.56x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is emarketer.com.

Website Composition Index
emarketer.com 1.28% 71.72x
pewinternet.org 1.81% 62.12x
sportsbusinessdaily.com 1.17% 57.34x
travelweekly.com 3.48% 56.89x
prnewsonline.com 1.13% 53.76x
contentmarketinginstitute.com 2.51% 52.55x
martechtoday.com 1.20% 52.47x
psfk.com 1.17% 52.39x
grist.org 1.29% 51.79x
poetryfoundation.org 2.32% 51.53x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 12.11% 25.39x
Home Décor, Furniture, & Decorating 0.13% 23.62x
London Tourism & Events 0.76% 21.81x
London Tourism 1.02% 21.08x
Work Productivity 6.62% 20.40x
Retail Industry News 2.51% 20.38x
Cosmetics Business 1.44% 20.23x
Local & Travel England - East Midlands 0.32% 19.99x
Philanthropy - Nonprofits 2.15% 19.78x
Washington D.C. Hotels 0.06% 19.63x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male