Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 36.10% 27.69x
Nature and Outdoors Book Readers 36.51% 27.58x
Media Buying Professionals 36.86% 27.18x
Executive and C-Suite 31.92% 27.09x
Executive Travelers 36.76% 25.59x
Online Grammar Tool Users 37.18% 25.36x
Competitive Sports Participants 33.58% 25.23x
Liberal News Readers 31.22% 24.77x
Liberal Think Tank Readers 34.36% 24.13x
TV Advertising Professionals 29.49% 23.95x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.03x
Carhartt 0.08% 0.93x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is emeraldinsight.com.

Website Composition Index
emeraldinsight.com 1.20% 38.98x
contentmarketinginstitute.com 1.08% 36.15x
ukessays.com 1.11% 30.07x
recode.net 3.20% 30.06x
technologyreview.com 3.45% 28.44x
heritage.org 1.11% 28.07x
marketingland.com 1.57% 28.02x
hyatt.com 1.13% 27.99x
travelmarketreport.com 1.61% 27.76x
news.nationalgeographic.com 5.82% 27.60x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 4.17% 27.59x
England Tourism 0.04% 27.10x
London Tourism 0.15% 24.57x
London Tourism & Events 0.30% 21.70x
Social & Demographic Trends 0.94% 21.37x
Retail Industry News 1.25% 21.06x
Work Productivity 2.22% 20.90x
Institutional Investing 1.57% 20.54x
European Museums, Restaurants & Events 2.31% 20.06x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.69% 19.95x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male