Explore the Australia Trip Planners Audience
Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Australia Trip Planners audience.
INTERESTS
The Australia Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Australia Trip Planners audience is Ivy League College Researchers.
| Interest | Composition | Index |
| Ivy League College Researchers | 18.39% | 34.55x |
| Online Grammar Tool Users | 19.85% | 31.78x |
| Executive and C-Suite | 18.18% | 30.56x |
| Market Intelligence Researchers | 25.23% | 30.29x |
| Marines | 25.47% | 29.57x |
| Documentary Film Fans | 20.89% | 29.35x |
| Cholesterol Researchers | 12.49% | 28.67x |
| Readers of Jewish Content | 26.45% | 28.40x |
| Financial Business Intelligence Researchers | 19.41% | 27.97x |
| Lawyers | 25.40% | 27.80x |
Composition Percentage:
The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.66x |
| Gap | 0.01% | 1.52x |
| White House Black Market | 0.01% | 1.50x |
| Express | 0.01% | 1.26x |
| Victoria's Secret | 0.02% | 1.24x |
| Old Navy | 0.02% | 1.21x |
| The Childrens Place | 0.01% | 1.11x |
| Carhartt | 0.10% | 1.07x |
| Maurices | 0.02% | 0.95x |
| Journeys | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
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WEBSITES
The Australia Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Australia Trip Planners audience is quillette.com.
| Website | Composition | Index |
| quillette.com | 1.38% | 44.13x |
| thenationalpulse.com | 1.61% | 38.45x |
| theconservativetreehouse.com | 1.12% | 38.43x |
| spiked-online.com | 2.04% | 34.94x |
| bigleaguepolitics.com | 1.49% | 34.80x |
| noqreport.com | 1.21% | 34.01x |
| grabien.com | 1.03% | 33.88x |
| amgreatness.com | 3.72% | 32.68x |
| thechronicleherald.ca | 2.56% | 32.23x |
| kamloopsthisweek.com | 1.68% | 31.69x |
Composition Percentage:
The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.20% | 33.04x |
| International Development & Health | 0.10% | 29.04x |
| Canada Tax and Finance Research Cluster | 0.77% | 21.88x |
| Australia & New Zealand Media | 1.63% | 21.45x |
| Middle East News | 4.30% | 21.40x |
| Canada Business Cluster | 5.70% | 20.61x |
| Canadian Universities | 0.15% | 20.24x |
| Public Policy Media | 1.43% | 20.02x |
| Canada Shopping - Lifestyle and Mommy Blogs | 1.41% | 19.56x |
| Cardiac & Other Health Research | 0.07% | 18.79x |
Composition Percentage:
The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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