Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 1.3 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 33.08% 36.06x
Executive and C-Suite 31.98% 35.78x
Nature and Outdoors Book Readers 33.61% 34.28x
Media Buying Professionals 32.14% 34.23x
Liberal News Readers 29.24% 33.87x
Readers of Japanese Content 33.14% 33.40x
Competitive Sports Participants 29.87% 32.45x
Financial News Readers 28.19% 32.09x
Online Grammar Tool Users 31.94% 31.65x
Mens Fitness Publication Readers 27.34% 31.59x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Express.

Location Composition Index
Express 0.01% 1.17x
Carhartt 0.09% 1.05x
Maurices 0.01% 1.04x
Old Navy 0.01% 0.97x
Journeys 0.01% 0.88x
Victoria's Secret 0.01% 0.85x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is castanet.net.

Website Composition Index
castanet.net 1.69% 46.33x
news.nationalgeographic.com 1.15% 42.47x
mindtools.com 1.08% 42.21x
threebestrated.ca 1.04% 41.91x
roughguides.com 1.11% 41.67x
nationsonline.org 1.15% 40.95x
ebscohost.com 1.02% 40.71x
lcbo.com 2.04% 39.47x
japantoday.com 2.00% 38.77x
nowtoronto.com 2.28% 38.71x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 1.32% 28.82x
Canada Job Seekers Cluster 0.40% 26.83x
Institutional Investing 0.36% 25.78x
European Museums, Restaurants & Events 0.64% 25.73x
International Development & Health 0.37% 25.21x
Nature & Wildlife 1.97% 25.13x
London Tourism & Events 0.13% 24.40x
Canada Travel & Tourism 0.58% 24.26x
Social & Demographic Trends 0.14% 23.84x
Scotland Travel 0.11% 23.63x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male