Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 29.52% 28.92x
Advertising Professionals 36.62% 26.74x
Media Buying Professionals 35.23% 25.96x
Liberal News Readers 32.32% 24.91x
Online Grammar Tool Users 33.68% 24.49x
Travel Book Readers 24.60% 24.47x
Readers of Japanese Content 35.27% 24.22x
Financial News Readers 30.63% 24.18x
Competitive Sports Participants 33.53% 24.06x
Executive Travelers 32.08% 23.97x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.60x
Dressbarn 0.01% 1.54x
Banana Republic 0.01% 1.40x
Old Navy 0.02% 1.33x
Victoria's Secret 0.02% 1.33x
American Eagle Outfitters 0.01% 1.28x
Chicos 0.01% 1.28x
White House Black Market 0.01% 1.20x
Journeys 0.01% 1.11x
The Childrens Place 0.01% 1.04x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is castanet.net.

Website Composition Index
castanet.net 1.97% 32.96x
vocm.com 1.07% 32.19x
nowtoronto.com 2.65% 32.12x
technologyreview.com 1.26% 31.58x
news.nationalgeographic.com 1.90% 31.05x
nationsonline.org 1.66% 29.08x
ssrn.com 1.35% 29.02x
nationalgeographic.com 21.51% 28.85x
sci-news.com 1.15% 28.77x
wtatennis.com 1.10% 28.72x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 2.03% 22.80x
London Tourism 0.04% 21.11x
Drawing & Animation 0.05% 20.47x
Teaching Abroad 0.04% 19.39x
Institutional Investing 0.64% 18.52x
Nature & Wildlife 2.82% 18.36x
Canada Travel & Tourism 0.71% 18.35x
Canada Job Seekers Cluster 0.46% 17.99x
European Museums, Restaurants & Events 0.95% 17.71x
Social & Demographic Trends 0.27% 17.70x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male