Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 29.56% 107.31x
Media Buying Professionals 29.06% 104.76x
Nature and Outdoors Book Readers 32.51% 103.67x
Business News Readers 29.56% 102.10x
Online Grammar Tool Users 35.96% 99.37x
San Francisco Activities Researchers 33.50% 99.18x
San Diego Events Researchers 33.50% 99.18x
Boston Trip Planners 27.09% 99.09x
Readers of Japanese Content 28.08% 99.05x
Market Intelligence Researchers 24.14% 96.83x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.26x
Carhartt 0.05% 0.44x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is travelmarketreport.com.

Website Composition Index
travelmarketreport.com 1.30% 26.36x
marketingland.com 1.00% 26.07x
recode.net 1.82% 25.71x
pehub.com 1.20% 25.23x
virgin.com 1.15% 25.13x
technologyreview.com 2.14% 24.53x
news.nationalgeographic.com 3.30% 24.04x
crunchbase.com 1.64% 23.96x
archaeology.org 1.42% 23.66x
thewalrus.ca 1.17% 23.41x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 12.32% 39.70x
Ireland Cluster 10.34% 31.26x
Legal Information Research Cluster 10.84% 27.95x
Small Business Resources 33.00% 25.53x
San Diego Cluster 13.79% 25.17x
Asia Travel 21.67% 24.09x
Science Education & Resources 6.90% 23.40x
London Tourism 0.08% 23.03x
Canadian Lifestyle 5.91% 22.87x
Scotland Travel 0.22% 22.75x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male