Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 41.82% 28.50x
Media Buying Professionals 42.46% 27.65x
Liberal News Readers 30.37% 26.22x
Executive and C-Suite 39.20% 25.51x
TV Advertising Professionals 30.71% 24.97x
Nature and Outdoors Book Readers 38.00% 24.73x
Occupy Movement Supporters 38.97% 24.04x
Readers of Japanese Content 34.16% 23.99x
Tutoring Resources Researchers 43.44% 23.77x
Competitive Sports Participants 32.74% 23.30x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 2.96x
Intermix 0.02% 2.51x
Joe's Jeans 0.01% 2.35x
American Apparel 0.08% 2.21x
Zara 0.06% 2.13x
Calvin Klein 0.02% 2.07x
Uniqlo 0.03% 2.05x
Patagonia 0.03% 2.04x
Levi Strauss 0.02% 2.02x
Saint Laurent Paris 0.02% 1.99x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is emarketer.com.

Website Composition Index
emarketer.com 1.04% 76.37x
pewinternet.org 1.36% 66.66x
travelweekly.com 2.72% 61.55x
grist.org 1.01% 58.13x
poetryfoundation.org 1.81% 55.07x
nationalgeographicexpeditions.com 1.20% 54.18x
fastcodesign.com 2.55% 54.15x
thepointsguy.com 1.62% 52.88x
pewsocialtrends.org 1.20% 52.13x
prnewsonline.com 1.11% 52.09x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 10.74% 24.83x
Home Décor, Furniture, & Decorating 0.09% 22.63x
London Tourism & Events 0.64% 22.19x
London Tourism 0.87% 21.99x
Washington D.C. Hotels 0.05% 21.58x
Work Productivity 5.91% 20.40x
Retail Industry News 2.31% 20.21x
Cosmetics Business 1.25% 20.05x
International Travel 2.13% 19.94x
Philanthropy - Nonprofits 1.94% 19.63x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male