Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 31.84% 29.16x
Executive and C-Suite 28.41% 29.07x
Nature and Outdoors Book Readers 29.71% 28.11x
Liberal News Readers 29.56% 27.53x
Media Buying Professionals 30.40% 27.37x
Readers of Japanese Content 30.75% 26.44x
Financial News Readers 29.13% 26.15x
Competitive Sports Participants 28.42% 25.81x
Cholesterol Researchers 24.79% 25.78x
Mens Fitness Publication Readers 27.66% 25.71x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Gap.

Location Composition Index
Gap 0.01% 1.83x
White House Black Market 0.01% 1.83x
Banana Republic 0.01% 1.70x
Journeys 0.01% 1.09x
Victoria's Secret 0.01% 0.91x
Carhartt 0.08% 0.90x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is thedrum.com.

Website Composition Index
thedrum.com 1.79% 40.19x
vancourier.com 1.37% 36.25x
vancouverisawesome.com 1.27% 34.72x
burnabynow.com 2.09% 33.49x
ekathimerini.com 1.62% 33.36x
nsnews.com 1.64% 32.00x
richmond-news.com 2.70% 31.63x
680news.com 1.77% 31.27x
tricitynews.com 1.75% 31.20x
adweek.com 16.47% 30.62x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 0.86% 27.71x
International Development & Health 0.19% 25.30x
Canada Job Seekers Cluster 0.17% 24.99x
European Museums, Restaurants & Events 0.33% 22.68x
London Tourism & Events 0.07% 22.32x
Business News & Information Readers 0.64% 22.17x
Canada Travel & Tourism 0.50% 22.09x
Toronto Tourism 0.30% 21.08x
Institutional Investing 0.13% 20.66x
Nature & Wildlife 1.61% 19.84x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male