Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 38.15% 29.01x
Nature and Outdoors Book Readers 39.02% 28.84x
Advertising Professionals 38.30% 28.72x
Executive and C-Suite 34.89% 27.81x
Executive Travelers 37.41% 27.74x
Competitive Sports Participants 34.94% 26.48x
Occupy Movement Supporters 37.37% 25.81x
Liberal News Readers 32.55% 25.62x
Liberal Think Tank Readers 36.57% 25.37x
Tutoring Resources Researchers 36.54% 25.12x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 2.14x
REI 0.01% 1.97x
Kate Spade 0.02% 1.96x
Free People 0.02% 1.86x
American Apparel 0.02% 1.84x
Hugo Boss 0.02% 1.76x
Urban Outfitters 0.03% 1.74x
Zara 0.02% 1.73x
Lululemon 0.03% 1.63x
Armani 0.01% 1.61x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is emeraldinsight.com.

Website Composition Index
emeraldinsight.com 1.48% 38.74x
contentmarketinginstitute.com 1.30% 34.24x
recode.net 3.98% 30.63x
internships.com 1.06% 30.15x
hyatt.com 1.80% 29.98x
weeklystandard.com 1.51% 29.76x
ukessays.com 1.34% 29.75x
technologyreview.com 4.19% 28.24x
coursehero.com 1.05% 28.19x
oxforddictionaries.com 3.40% 27.81x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 5.14% 27.59x
London Tourism 0.21% 25.93x
England Tourism 0.04% 25.46x
London Tourism & Events 0.35% 23.24x
Social & Demographic Trends 1.36% 21.24x
Retail Industry News 1.45% 20.80x
Work Productivity 2.61% 20.43x
European Museums, Restaurants & Events 2.71% 20.03x
Institutional Investing 1.87% 19.98x
International Travel 1.10% 19.83x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male