Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 38.80% 49.57x
Media Buying Professionals 40.31% 49.04x
Liberal News Readers 29.71% 45.16x
Executive and C-Suite 38.43% 44.89x
Nature and Outdoors Book Readers 36.52% 44.23x
Tutoring Resources Researchers 40.59% 43.10x
Occupy Movement Supporters 38.93% 42.18x
Readers of Japanese Content 32.59% 41.77x
SEO Specialists 44.42% 41.21x
Competitive Sports Participants 30.89% 40.81x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 2.88x
Club Monaco 0.02% 2.74x
Everlane 0.01% 2.70x
Intermix 0.02% 2.49x
Supreme 0.03% 2.44x
Joe's Jeans 0.01% 2.40x
American Apparel 0.07% 2.36x
Kate Spade 0.02% 2.13x
Levi Strauss 0.02% 2.08x
Bonobos 0.06% 2.07x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is pewinternet.org.

Website Composition Index
pewinternet.org 1.12% 62.79x
travelweekly.com 2.29% 58.23x
poetryfoundation.org 1.54% 52.14x
fastcodesign.com 2.09% 51.20x
ama.org 1.34% 51.06x
thepointsguy.com 1.37% 50.04x
gulfnews.com 1.69% 49.66x
pewsocialtrends.org 1.01% 49.26x
prnewsonline.com 1.10% 48.69x
psfk.com 1.06% 48.49x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 10.28% 28.77x
London Tourism 0.74% 26.27x
London Tourism & Events 0.60% 25.48x
Washington D.C. Hotels 0.03% 24.94x
Home Décor, Furniture, & Decorating 0.06% 24.47x
Work Productivity 5.41% 24.24x
International Travel 1.97% 24.18x
Cosmetics Business 1.09% 23.76x
Meeting Planning & Hotels 1.46% 23.13x
Retail Industry News 2.30% 22.49x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male