Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 1.3 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 13.80% 39.64x
Cholesterol Researchers 7.63% 36.94x
Online Grammar Tool Users 15.66% 36.31x
Executive and C-Suite 21.05% 36.06x
Liberal News Readers 20.85% 34.80x
Marines 20.88% 33.66x
Market Intelligence Researchers 23.44% 33.15x
Executive Travelers 12.25% 32.77x
Financial Business Intelligence Researchers 15.51% 32.25x
St Patricks Day Celebrators 11.49% 31.70x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.71x
Dressbarn 0.01% 1.63x
Aeropostale 0.02% 1.55x
White House Black Market 0.01% 1.50x
Victoria's Secret 0.01% 1.35x
Mens Wearhouse 0.01% 1.35x
Talbots 0.01% 1.32x
Urban Outfitters 0.02% 1.31x
Zumiez 0.02% 1.24x
American Eagle Outfitters 0.01% 1.21x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is bloombergquint.com.

Website Composition Index
bloombergquint.com 2.97% 46.98x
france24.com 1.76% 46.42x
kamloopsthisweek.com 1.38% 45.38x
thechronicleherald.ca 1.97% 43.74x
spiked-online.com 1.90% 42.63x
remembering.ca 2.03% 41.63x
amgreatness.com 2.66% 41.25x
beckernews.com 1.01% 41.23x
foreignaffairs.com 1.63% 40.51x
huffingtonpost.ca 5.19% 40.49x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.14% 31.83x
Middle East News 4.29% 23.16x
Public Policy Media 1.31% 23.05x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.09% 22.87x
Canadian Universities 0.16% 21.34x
Canada Business Cluster 4.35% 20.76x
Canada Tax and Finance Research Cluster 0.66% 20.20x
Scotland Travel 0.08% 19.62x
Canadian Real Estate Researcher Cluster 0.17% 19.56x
Ontario Canada Cluster 0.68% 19.54x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male