Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 2.2 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 29.54% 33.71x
Advertising Professionals 33.78% 33.66x
Nature and Outdoors Book Readers 32.30% 31.70x
Media Buying Professionals 31.60% 31.65x
Liberal News Readers 31.41% 31.11x
Competitive Sports Participants 30.18% 30.21x
Online Grammar Tool Users 29.90% 30.10x
Financial News Readers 29.30% 29.98x
Readers of Japanese Content 32.66% 29.77x
Mens Fitness Publication Readers 28.75% 29.10x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.81x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is castanet.net.

Website Composition Index
castanet.net 1.30% 48.95x
lcbo.com 1.58% 40.80x
japantoday.com 1.40% 39.75x
660citynews.com 1.27% 39.16x
thedrum.com 2.45% 35.02x
eurekalert.org 1.17% 34.77x
680news.com 2.42% 34.74x
lowes.ca 1.40% 34.52x
citylab.com 1.32% 34.37x
healthlinkbc.ca 1.48% 34.31x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 1.09% 30.49x
European Museums, Restaurants & Events 0.49% 27.89x
Canada Job Seekers Cluster 0.28% 26.84x
Institutional Investing 0.25% 26.45x
International Development & Health 0.26% 25.95x
London Tourism & Events 0.11% 25.93x
Canadian Seniors Real Estate Research Cluster 0.22% 25.79x
Toronto Tourism 0.50% 25.74x
Nature & Wildlife 1.72% 24.07x
Canada Travel & Tourism 0.54% 23.49x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male