Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 40.26% 27.92x
Media Buying Professionals 40.32% 27.59x
Nature and Outdoors Book Readers 40.53% 27.29x
Tutoring Resources Researchers 38.68% 27.16x
Executive and C-Suite 39.28% 26.18x
Liberal News Readers 34.53% 26.02x
Travel Researchers 37.86% 26.00x
Occupy Movement Supporters 40.13% 25.66x
Yale University Fans 36.56% 25.56x
United Nations Donors 34.11% 24.84x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.02% 3.02x
Supreme 0.03% 2.87x
Bonobos 0.12% 2.19x
Patagonia 0.03% 2.15x
Lorna Jane 0.01% 2.11x
Topshop 0.03% 1.96x
Intermix 0.02% 1.85x
Free People 0.05% 1.59x
Johnston and Murphy 0.22% 1.56x
Madewell 0.05% 1.50x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is travelweekly.com.

Website Composition Index
travelweekly.com 2.22% 52.52x
ama.org 1.15% 47.50x
gulfnews.com 1.60% 46.17x
poetryfoundation.org 1.38% 45.95x
fastcodesign.com 1.89% 45.31x
thepointsguy.com 1.32% 43.58x
prnewsonline.com 1.12% 43.50x
psfk.com 1.10% 43.22x
holmesreport.com 1.01% 42.35x
ssir.org 1.22% 41.44x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 7.07% 24.08x
London Tourism 0.71% 23.69x
International Travel 1.71% 22.70x
Work Productivity 3.06% 22.02x
Philanthropy - Nonprofits 1.27% 21.17x
Home Décor, Furniture, & Decorating 0.05% 20.85x
London Tourism & Events 0.70% 20.48x
Meeting Planning & Hotels 1.04% 19.98x
Social & Demographic Trends 3.63% 19.33x
Aid Groups 2.35% 18.97x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male