Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 45.90% 28.41x
Media Buying Professionals 44.26% 28.09x
Liberal News Readers 30.40% 25.94x
Executive and C-Suite 37.85% 25.43x
SEO Specialists 44.86% 24.95x
TV Advertising Professionals 33.24% 24.00x
Readers of Japanese Content 35.68% 22.83x
Occupy Movement Supporters 39.62% 22.80x
Luxury Travel Researchers 32.50% 22.75x
Competitive Sports Participants 31.73% 22.36x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.97x
Club Monaco 0.01% 2.50x
Lorna Jane 0.01% 2.40x
Free People 0.02% 2.20x
Levi Strauss 0.01% 2.14x
Patagonia 0.01% 2.13x
American Apparel 0.04% 1.95x
Calvin Klein 0.01% 1.87x
Columbia 0.01% 1.79x
Hugo Boss 0.02% 1.76x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is marketingcharts.com.

Website Composition Index
marketingcharts.com 0.20% 87.51x
fortuneconferences.com 0.17% 84.71x
prophet.com 0.15% 83.25x
newscred.com 0.42% 82.27x
edelman.com 0.28% 82.09x
abercrombiekent.com 0.34% 79.11x
mbaskool.com 0.95% 73.78x
britishairways.com 0.23% 72.28x
digiday.com 0.50% 72.19x
bain.com 0.43% 71.56x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 12.79% 24.95x
Home Décor, Furniture, & Decorating 0.15% 23.14x
Local & Travel England - East Midlands 0.34% 22.39x
London Tourism & Events 0.79% 21.01x
Work Productivity 6.99% 20.02x
Retail Industry News 2.49% 19.96x
Cosmetics Business 1.52% 19.60x
London Tourism 1.11% 19.17x
Environmental Conservation 0.11% 18.91x
Philanthropy - Nonprofits 2.25% 18.65x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999