Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 2.3 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 29.41% 33.30x
Nature and Outdoors Book Readers 31.80% 31.91x
Advertising Professionals 30.52% 31.65x
Liberal News Readers 29.31% 30.02x
Media Buying Professionals 29.11% 29.42x
Financial News Readers 26.56% 29.39x
Readers of Japanese Content 31.27% 29.15x
Mens Fitness Publication Readers 26.68% 28.80x
Financial Business Intelligence Researchers 27.19% 28.67x
Online Grammar Tool Users 27.45% 28.48x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.17x
Banana Republic 0.02% 1.54x
Talbots 0.01% 1.45x
Gap 0.02% 1.29x
LOFT 0.02% 1.27x
Chicos 0.02% 1.26x
White House Black Market 0.02% 1.23x
Express 0.02% 1.19x
The Childrens Place 0.02% 1.13x
Jos A. Bank Clothiers 0.01% 1.08x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is thedrum.com.

Website Composition Index
thedrum.com 1.20% 46.05x
vancourier.com 1.08% 41.66x
burnabynow.com 1.81% 39.09x
ekathimerini.com 1.20% 37.53x
richmond-news.com 2.31% 36.71x
tricitynews.com 1.49% 36.24x
arynews.tv 1.21% 33.31x
680news.com 1.28% 32.47x
lonelyplanet.com 5.93% 32.27x
manrepeller.com 1.30% 32.17x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 0.57% 27.63x
Institutional Investing 0.06% 25.27x
European Museums, Restaurants & Events 0.19% 24.09x
Business News & Information Readers 0.24% 23.12x
Canada Travel & Tourism 0.38% 22.41x
Environmental Conservation 0.08% 21.90x
Retail Industry News 0.10% 21.90x
Mining & Natural Resources 0.22% 21.49x
Local & Travel England - North Midlands 0.11% 21.47x
Nature & Wildlife 1.73% 20.88x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male