Dstillery Audiences

AUSTRALIA TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Australia Trip Planners Audience

Below you'll find more information about the Australia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Australia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Australia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia Trip Planners audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 39.61% 33.79x
Advertising Professionals 39.81% 33.24x
Executive and C-Suite 35.41% 32.70x
Nature and Outdoors Book Readers 39.24% 32.09x
Executive Travelers 25.50% 30.48x
Competitive Sports Participants 35.08% 30.27x
Tutoring Resources Researchers 38.78% 30.05x
Occupy Movement Supporters 39.23% 29.93x
Liberal News Readers 31.87% 29.67x
Boston Trip Planners 33.01% 28.90x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Interest attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.43x
Zara 0.03% 2.05x
Uniqlo 0.02% 1.97x
American Apparel 0.03% 1.93x
Bonobos 0.01% 1.89x
REI 0.01% 1.78x
Urban Outfitters 0.04% 1.78x
Lululemon 0.04% 1.72x
Madewell 0.02% 1.66x
Armani 0.02% 1.63x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Location attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia Trip Planners audience is emeraldinsight.com.

Website Composition Index
emeraldinsight.com 2.17% 42.44x
pewresearch.org 1.62% 39.05x
hyatt.com 3.45% 37.33x
internships.com 1.59% 34.78x
coursehero.com 1.45% 34.31x
recode.net 5.06% 34.02x
weeklystandard.com 2.84% 33.94x
contentmarketinginstitute.com 1.67% 32.91x
ukessays.com 1.92% 32.78x
mensfitness.com 1.03% 31.63x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Web attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia Trip Planners audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 6.31% 25.49x
London Tourism 0.26% 25.33x
London Tourism & Events 0.35% 20.89x
Home Décor, Furniture, & Decorating 0.02% 20.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.77x
Work Productivity 3.26% 19.61x
England Tourism 0.06% 19.57x
Retail Industry News 1.68% 19.39x
Meeting Planning & Hotels 0.97% 19.23x
International Travel 1.04% 19.20x
Composition Percentage: The overlap percentage between the Australia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Australia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male