Dstillery Audiences

AUTHORS

Audience Size: 3.1 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 37.92% 32.69x
Cholesterol Researchers 32.12% 32.14x
Ivy League College Researchers 33.29% 30.90x
Eco-Conscious Consumers 32.39% 29.73x
Medical Advice Researchers 30.22% 29.29x
Online Health Researchers 29.83% 28.98x
Home Custom Bedroom Decorators 26.46% 28.70x
Custom Home Lighting Shoppers 26.46% 28.70x
Documentary Film Fans 34.31% 28.09x
Avid Readers 36.13% 27.95x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.57x
J. Crew 0.01% 1.51x
Talbots 0.01% 1.44x
LOFT 0.02% 1.26x
Victoria's Secret 0.03% 1.24x
Chicos 0.02% 1.23x
Banana Republic 0.02% 1.21x
White House Black Market 0.02% 1.21x
Gap 0.01% 1.16x
Jos A. Bank Clothiers 0.01% 1.15x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is dndbeyond.com.

Website Composition Index
dndbeyond.com 1.24% 32.32x
vocabulary.com 1.73% 30.92x
hercampus.com 1.29% 30.88x
geek.com 1.96% 28.21x
manrepeller.com 2.03% 27.51x
pbs.org 1.19% 27.49x
onlinelibrary.wiley.com 1.60% 27.32x
chronicle.com 1.07% 27.13x
barnesandnoble.com 7.44% 26.94x
theodysseyonline.com 3.77% 26.91x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.08% 28.68x
Writing & Publishing 0.68% 26.68x
Roleplay & Fantasy Games 0.19% 23.30x
University Press 0.46% 21.76x
Film Production 0.46% 19.81x
Book Publishers 0.76% 19.50x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 19.42x
Bird Watching 0.15% 17.82x
Historical Information - Museums & Libraries 1.22% 17.40x
International Development & Health 0.11% 17.17x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female