Dstillery Audiences

AUTHORS

Audience Size: 4.2 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Avid Readers.

Interest Composition Index
Avid Readers 37.74% 26.69x
History Buffs 36.39% 26.57x
Cholesterol Researchers 30.56% 25.70x
Audio Book Listeners 32.87% 25.63x
Documentary Film Fans 33.00% 25.46x
Online Thesaurus Users 36.02% 24.39x
Occupy Movement Supporters 32.47% 24.16x
College Students 33.80% 24.14x
Liberal Think Tank Readers 32.31% 24.04x
Eco-Conscious Consumers 28.99% 23.76x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Supreme.

Location Composition Index
Supreme 0.01% 1.98x
Bonobos 0.12% 1.67x
Jos A. Bank Clothiers 0.33% 1.39x
Uniqlo 0.02% 1.33x
White House Black Market 0.41% 1.33x
Topshop 0.02% 1.32x
Mens Wearhouse 0.51% 1.29x
Johnston and Murphy 0.61% 1.27x
Buckle 0.30% 1.25x
REI 0.02% 1.24x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is nybookeditors.com.

Website Composition Index
nybookeditors.com 1.14% 57.67x
ushistory.org 1.27% 31.85x
writersdigest.com 5.26% 31.44x
livejournal.com 2.57% 28.60x
literarydevices.net 2.33% 28.03x
oxforddictionaries.com 6.02% 26.73x
simonandschuster.com 2.07% 25.44x
edweek.org 1.93% 24.81x
harpers.org 1.26% 24.62x
debate.org 1.66% 23.94x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 5.10% 22.18x
Roleplay & Fantasy Games 0.81% 17.60x
Book Publishers 3.66% 16.05x
Alt Religion 1.66% 15.63x
London Tourism & Events 0.28% 14.72x
England Tourism 0.05% 14.55x
London Tourism 0.19% 14.11x
Feminism 1.02% 13.88x
Historical Information - Museums & Libraries 4.15% 13.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.87x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female