Dstillery Audiences

AUTHORS

Audience Size: 1.5 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 17.42% 40.79x
Online Grammar Tool Users 25.52% 40.66x
Ivy League College Researchers 18.26% 35.36x
Eco-Conscious Consumers 18.03% 35.34x
Home Custom Bedroom Decorators 9.81% 32.40x
Custom Home Lighting Shoppers 9.81% 32.40x
Avid Readers 28.48% 31.82x
Women's Fitness Enthusiasts 17.29% 31.78x
Women's Health Researchers 17.77% 31.32x
Tech-Savvy Moms 19.13% 31.17x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Buckle.

Location Composition Index
Buckle 0.02% 1.32x
American Eagle Outfitters 0.01% 1.27x
Gap 0.01% 1.23x
Aeropostale 0.01% 1.21x
Lane Bryant 0.01% 1.18x
Maurices 0.03% 1.13x
LOFT 0.01% 1.12x
Dressbarn 0.01% 1.10x
Chicos 0.01% 1.06x
Journeys 0.02% 1.00x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is grammarbook.com.

Website Composition Index
grammarbook.com 1.01% 29.71x
babynamewizard.com 1.70% 29.68x
writersdigest.com 2.03% 28.17x
slader.com 1.84% 25.93x
gamepedia.com 9.28% 25.57x
babynames.net 1.92% 24.94x
wikia.org 6.71% 23.42x
grammar-monster.com 1.64% 22.44x
uexpress.com 2.57% 22.16x
d20srd.org 1.92% 21.96x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.74% 30.75x
International Development & Health 0.07% 21.89x
Roleplay & Fantasy Games 0.07% 18.92x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.15% 18.81x
Foreign Language Education 0.22% 17.41x
Assorted Topics (Television, Origami, Men's Health) 0.77% 17.28x
Film Production 0.31% 17.01x
Arthritis & Bones 0.10% 16.61x
Historical Information - Museums & Libraries 1.40% 16.12x
Feminism 0.25% 15.95x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female