Dstillery Audiences

AUTHORS

Audience Size: 2.5 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 38.93% 39.53x
Cholesterol Researchers 31.17% 37.38x
Ivy League College Researchers 33.44% 35.49x
Eco-Conscious Consumers 30.38% 34.52x
Avid Readers 38.74% 33.94x
Online Health Researchers 28.82% 33.85x
Medical Advice Researchers 31.15% 33.51x
Home Custom Bedroom Decorators 25.72% 33.19x
Custom Home Lighting Shoppers 25.72% 33.19x
Documentary Film Fans 33.88% 33.06x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.20x
Carhartt 0.10% 0.97x
Maurices 0.01% 0.96x
Journeys 0.01% 0.96x
Old Navy 0.01% 0.91x
Victoria's Secret 0.01% 0.81x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is writersdigest.com.

Website Composition Index
writersdigest.com 1.01% 56.69x
deviantart.com 2.44% 38.01x
poemhunter.com 1.60% 36.45x
penandthepad.com 1.20% 36.16x
dndbeyond.com 2.05% 35.46x
everydayfeminism.com 1.45% 32.92x
newstatesman.com 2.13% 32.15x
thecrimson.com 1.02% 31.67x
worldcat.org 1.80% 31.63x
wikidiff.com 1.58% 31.05x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 1.27% 29.53x
Roleplay & Fantasy Games 0.33% 28.22x
University Press 1.16% 25.82x
London Tourism & Events 0.13% 24.83x
Job Interview Process 0.21% 23.39x
Social & Demographic Trends 0.13% 22.95x
Book Publishers 1.19% 22.02x
Audio Clips & Sound Effects 0.15% 20.76x
Film Production 0.67% 20.66x
Homeschooling 0.11% 20.31x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female