Dstillery Audiences

AUTHORS

Audience Size: 1.2 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 10.18% 49.26x
Online Grammar Tool Users 20.13% 46.69x
Eco-Conscious Consumers 13.22% 41.75x
Ivy League College Researchers 13.86% 39.81x
Online Content Creators 15.92% 39.08x
Women's Health Researchers 14.04% 37.29x
Custom Home Lighting Shoppers 4.12% 36.89x
Home Custom Bedroom Decorators 4.12% 36.86x
Home Design Enthusiasts 13.41% 36.58x
Women's Fitness Enthusiasts 12.91% 36.31x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.58x
Lane Bryant 0.01% 1.59x
White House Black Market 0.02% 1.53x
Dressbarn 0.01% 1.31x
Mens Wearhouse 0.01% 1.27x
Zumiez 0.03% 1.20x
Lululemon 0.01% 1.19x
Old Navy 0.02% 1.13x
H&M 0.01% 1.12x
Journeys 0.02% 1.07x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is writersedit.com.

Website Composition Index
writersedit.com 1.19% 65.75x
nyjournalofbooks.com 1.21% 62.09x
writingtipsoasis.com 1.39% 55.18x
writersdigest.com 3.49% 54.84x
publishersweekly.com 10.86% 52.64x
tckpublishing.com 3.80% 45.56x
journalbuddies.com 2.22% 42.03x
bloomsbury.com 2.18% 39.88x
penandthepad.com 1.23% 39.41x
modernmrsdarcy.com 1.52% 37.87x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.48% 37.16x
Historical Information - Museums & Libraries 0.89% 22.66x
Film Production 0.32% 21.90x
Science Education & Academia 0.14% 21.46x
Feminism 0.21% 20.12x
Comedy Content 0.22% 17.94x
English as a Second Language 0.22% 17.20x
Survival Guides 0.09% 16.82x
Canada Consumer Product Cluster 0.82% 16.45x
Book Publishers 0.54% 16.17x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female