Dstillery Audiences

AUTHORS

Audience Size: 4.3 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Avid Readers.

Interest Composition Index
Avid Readers 37.26% 27.49x
History Buffs 35.35% 26.60x
Cholesterol Researchers 29.74% 26.57x
Audio Book Listeners 31.75% 26.10x
Documentary Film Fans 32.24% 26.00x
College Students 34.15% 24.64x
Online Health Researchers 26.58% 24.62x
Occupy Movement Supporters 32.26% 24.61x
Eco-Conscious Consumers 28.07% 24.40x
Medical Advice Researchers 27.43% 24.30x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.47x
American Apparel 0.02% 1.45x
Ann Taylor 0.02% 1.45x
Urban Outfitters 0.03% 1.42x
Madewell 0.02% 1.35x
Lululemon 0.03% 1.31x
REI 0.01% 1.30x
Uniqlo 0.01% 1.30x
American Eagle Outfitters 0.05% 1.26x
Zara 0.02% 1.26x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is writersdigest.com.

Website Composition Index
writersdigest.com 5.21% 32.84x
livejournal.com 1.97% 31.20x
oxforddictionaries.com 4.28% 28.27x
simonandschuster.com 1.49% 26.22x
ukessays.com 1.51% 25.78x
bbcamerica.com 1.41% 24.35x
internships.com 1.11% 24.32x
datalounge.com 1.45% 24.07x
literarydevices.net 2.47% 23.97x
cad-comic.com 1.65% 22.91x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 4.71% 22.97x
Roleplay & Fantasy Games 0.74% 19.37x
Book Publishers 3.33% 16.26x
London Tourism & Events 0.25% 14.97x
England Tourism 0.04% 14.76x
Feminism 0.89% 14.48x
London Tourism 0.15% 14.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 14.37x
Discount Books 0.58% 13.81x
Film Production 1.75% 13.33x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female