Dstillery Audiences

AUTHORS

Audience Size: 3.8 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Avid Readers.

Interest Composition Index
Avid Readers 37.84% 25.37x
Cholesterol Researchers 31.53% 24.69x
History Buffs 36.05% 24.45x
Documentary Film Fans 33.03% 23.58x
Audio Book Listeners 32.00% 23.29x
Online Health Researchers 28.19% 22.88x
Medical Advice Researchers 28.28% 22.87x
College Students 34.04% 22.79x
Eco-Conscious Consumers 30.12% 22.49x
Nature and Outdoors Book Readers 30.22% 22.34x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.49x
Madewell 0.01% 1.47x
American Apparel 0.02% 1.38x
Ann Taylor 0.01% 1.34x
Free People 0.01% 1.34x
J. Crew 0.03% 1.25x
Urban Outfitters 0.02% 1.24x
Dressbarn 0.02% 1.19x
H&M 0.03% 1.17x
Mens Wearhouse 0.04% 1.17x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is writersdigest.com.

Website Composition Index
writersdigest.com 4.48% 35.57x
livejournal.com 1.69% 29.14x
oxforddictionaries.com 3.23% 26.45x
ukessays.com 1.09% 24.12x
simonandschuster.com 1.09% 24.08x
literarydevices.net 2.30% 23.23x
theparisreview.org 3.21% 23.21x
oxfordre.com 1.28% 22.77x
bbcamerica.com 1.20% 22.75x
oxfordscholarship.com 1.10% 22.75x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 4.17% 25.08x
Roleplay & Fantasy Games 0.80% 21.10x
Book Publishers 3.03% 18.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 17.12x
London Tourism & Events 0.26% 17.06x
Social & Demographic Trends 1.08% 16.88x
Teaching Abroad 0.14% 16.22x
England Tourism 0.03% 15.77x
University Press 4.75% 15.77x
London Tourism 0.13% 15.32x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female