Dstillery Audiences

AUTHORS

Audience Size: 2 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 38.56% 25.44x
Cholesterol Researchers 32.94% 23.52x
Avid Readers 38.28% 22.40x
Eco-Conscious Consumers 31.68% 22.09x
Ivy League College Researchers 32.23% 21.96x
History Buffs 36.21% 21.75x
Medical Advice Researchers 31.11% 21.67x
Online Health Researchers 30.75% 21.62x
Psychiatrists 35.12% 21.38x
Documentary Film Fans 32.98% 21.32x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.64x
Dressbarn 0.01% 1.41x
Mens Wearhouse 0.02% 1.37x
Old Navy 0.02% 1.30x
Express 0.01% 1.29x
Buckle 0.01% 1.23x
Lane Bryant 0.01% 1.23x
White House Black Market 0.01% 1.23x
Victoria's Secret 0.01% 1.19x
Carhartt 0.16% 1.14x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is writersdigest.com.

Website Composition Index
writersdigest.com 2.10% 35.48x
theparisreview.org 1.74% 24.61x
oxforddictionaries.com 1.11% 24.34x
deviantart.com 3.95% 21.83x
bookbrowse.com 1.01% 21.43x
fanpop.com 1.14% 20.71x
questia.com 1.26% 20.28x
dndbeyond.com 2.80% 20.10x
dorkly.com 1.03% 19.88x
ebscohost.com 1.52% 19.86x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 2.28% 22.24x
Roleplay & Fantasy Games 0.48% 17.49x
Social & Demographic Trends 0.39% 17.37x
University Press 2.25% 16.80x
Audio Clips & Sound Effects 0.24% 16.48x
Book Publishers 1.96% 16.36x
London Tourism & Events 0.24% 15.98x
Historical Information - Museums & Libraries 2.42% 15.14x
Film Production 1.02% 14.33x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 14.28x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female