Explore the Authors Audience
Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Authors audience.
INTERESTS
The Authors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Authors audience is Avid Readers.
| Interest | Composition | Index |
| Avid Readers | 37.84% | 25.37x |
| Cholesterol Researchers | 31.53% | 24.69x |
| History Buffs | 36.05% | 24.45x |
| Documentary Film Fans | 33.03% | 23.58x |
| Audio Book Listeners | 32.00% | 23.29x |
| Online Health Researchers | 28.19% | 22.88x |
| Medical Advice Researchers | 28.28% | 22.87x |
| College Students | 34.04% | 22.79x |
| Eco-Conscious Consumers | 30.12% | 22.49x |
| Nature and Outdoors Book Readers | 30.22% | 22.34x |
Composition Percentage:
The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
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APPAREL RETAILERS
The Authors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Authors audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.49x |
| Madewell | 0.01% | 1.47x |
| American Apparel | 0.02% | 1.38x |
| Ann Taylor | 0.01% | 1.34x |
| Free People | 0.01% | 1.34x |
| J. Crew | 0.03% | 1.25x |
| Urban Outfitters | 0.02% | 1.24x |
| Dressbarn | 0.02% | 1.19x |
| H&M | 0.03% | 1.17x |
| Mens Wearhouse | 0.04% | 1.17x |
Composition Percentage:
The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
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WEBSITES
The Authors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Authors audience is writersdigest.com.
| Website | Composition | Index |
| writersdigest.com | 4.48% | 35.57x |
| livejournal.com | 1.69% | 29.14x |
| oxforddictionaries.com | 3.23% | 26.45x |
| ukessays.com | 1.09% | 24.12x |
| simonandschuster.com | 1.09% | 24.08x |
| literarydevices.net | 2.30% | 23.23x |
| theparisreview.org | 3.21% | 23.21x |
| oxfordre.com | 1.28% | 22.77x |
| bbcamerica.com | 1.20% | 22.75x |
| oxfordscholarship.com | 1.10% | 22.75x |
Composition Percentage:
The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.
| Content Affinity | Composition | Index |
| Writing & Publishing | 4.17% | 25.08x |
| Roleplay & Fantasy Games | 0.80% | 21.10x |
| Book Publishers | 3.03% | 18.31x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.07% | 17.12x |
| London Tourism & Events | 0.26% | 17.06x |
| Social & Demographic Trends | 1.08% | 16.88x |
| Teaching Abroad | 0.14% | 16.22x |
| England Tourism | 0.03% | 15.77x |
| University Press | 4.75% | 15.77x |
| London Tourism | 0.13% | 15.32x |
Composition Percentage:
The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
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DEMOGRAPHICS
The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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