Dstillery Audiences

AUTHORS

Audience Size: 3.5 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Audio Book Listeners.

Interest Composition Index
Audio Book Listeners 25.62% 16.83x
Documentary Film Fans 25.52% 16.23x
Avid Readers 31.93% 15.85x
Occupy Movement Supporters 27.47% 15.81x
Cholesterol Researchers 20.40% 15.38x
Movie and Game Review Readers 20.43% 14.73x
Liberal News Readers 16.94% 14.45x
Tech and Video games Industry 23.01% 14.45x
Liberal Think Tank Readers 27.42% 14.42x
TV Junkies 16.31% 14.09x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.47x
Eddie Bauer 0.01% 1.34x
American Apparel 0.03% 1.31x
Ann Taylor 0.02% 1.30x
Urban Outfitters 0.04% 1.27x
Free People 0.02% 1.24x
Journeys 0.02% 1.23x
Zara 0.02% 1.23x
Madewell 0.01% 1.15x
Abercrombie & Fitch 0.01% 1.15x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is writersdigestshop.com.

Website Composition Index
writersdigestshop.com 0.46% 89.05x
writingcareer.com 0.17% 83.58x
publishersmarketplace.com 0.55% 81.85x
rwa.org 0.16% 78.32x
carvezine.com 0.12% 78.20x
rtbookreviews.com 0.68% 76.73x
freelancewriting.com 0.18% 69.15x
publishedtodeath.blogspot.com 0.27% 67.46x
digitalbookworld.com 0.14% 64.81x
publishingtrends.com 0.21% 64.49x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 7.43% 21.38x
Roleplay & Fantasy Games 0.68% 17.50x
Book Publishers 6.34% 13.42x
Feminism 1.52% 13.37x
Fantasy Name Generators 7.32% 12.85x
Film Production 2.46% 12.23x
University Press 7.97% 12.17x
Drawing & Animation 0.24% 11.64x
Social & Demographic Trends 3.81% 11.41x
Alt Religion 1.69% 11.26x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000