Dstillery Audiences

AUTHORS

Audience Size: 5.5 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Avid Readers.

Interest Composition Index
Avid Readers 37.80% 21.70x
Cholesterol Researchers 32.38% 20.70x
History Buffs 37.17% 20.58x
Documentary Film Fans 32.91% 20.11x
College Students 34.93% 19.45x
Medieval History Enthusiasts 32.08% 19.40x
Medical Advice Researchers 29.08% 19.30x
Eco-Conscious Consumers 29.32% 19.23x
Audio Book Listeners 34.49% 19.21x
Nature and Outdoors Book Readers 29.84% 19.16x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.57x
American Apparel 0.03% 1.52x
REI 0.02% 1.49x
Urban Outfitters 0.04% 1.42x
Uniqlo 0.02% 1.42x
Bonobos 0.01% 1.40x
The North Face 0.02% 1.40x
Madewell 0.03% 1.39x
Zara 0.03% 1.34x
Lululemon 0.04% 1.30x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is writersdigest.com.

Website Composition Index
writersdigest.com 3.92% 26.90x
livejournal.com 1.51% 23.28x
oxforddictionaries.com 3.06% 21.05x
cad-comic.com 1.64% 20.84x
literarydevices.net 1.93% 20.32x
greekmythology.com 1.52% 20.02x
simonandschuster.com 1.08% 19.40x
ukessays.com 1.03% 19.34x
bbcamerica.com 1.11% 18.85x
theparisreview.org 2.92% 18.41x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 4.12% 20.39x
Roleplay & Fantasy Games 0.70% 16.97x
Book Publishers 3.02% 14.82x
Feminism 0.83% 14.08x
London Tourism & Events 0.23% 13.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.16x
England Tourism 0.04% 12.93x
Social & Demographic Trends 1.10% 12.75x
Historical Information - Museums & Libraries 3.68% 12.73x
London Tourism 0.12% 12.59x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female