Dstillery Audiences

AUTHORS

Audience Size: 3.5 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 40.50% 27.63x
Avid Readers 36.17% 25.78x
Cholesterol Researchers 31.25% 25.62x
History Buffs 36.87% 24.46x
Documentary Film Fans 32.51% 24.33x
Online Health Researchers 29.62% 23.59x
Medical Advice Researchers 28.96% 23.50x
Audio Book Listeners 33.00% 23.49x
Eco-Conscious Consumers 29.75% 23.38x
College Students 33.81% 23.05x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Buckle.

Location Composition Index
Buckle 0.01% 1.88x
Old Navy 0.01% 1.37x
Journeys 0.01% 1.24x
The Childrens Place 0.01% 1.20x
Victoria's Secret 0.01% 1.17x
Carhartt 0.12% 1.16x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is writersdigest.com.

Website Composition Index
writersdigest.com 3.85% 36.51x
livejournal.com 1.44% 28.33x
oxforddictionaries.com 2.56% 25.76x
oxfordre.com 1.10% 24.14x
theparisreview.org 2.80% 23.88x
scribendi.com 1.34% 23.67x
epicreads.com 1.19% 23.39x
bbcamerica.com 1.04% 22.05x
oxfordreference.com 1.21% 21.80x
literarydevices.net 2.28% 21.60x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 3.67% 27.05x
Roleplay & Fantasy Games 0.78% 22.73x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 19.42x
Book Publishers 2.72% 19.34x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 19.15x
Social & Demographic Trends 0.81% 18.32x
London Tourism & Events 0.25% 18.25x
University Press 4.05% 17.33x
Teaching Abroad 0.12% 16.84x
Film Production 1.38% 16.21x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female