Dstillery Audiences

AUTHORS

Audience Size: 3.3 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Avid Readers.

Interest Composition Index
Avid Readers 31.99% 17.43x
Audio Book Listeners 28.55% 17.43x
History Buffs 32.85% 17.27x
Documentary Film Fans 27.47% 17.20x
Occupy Movement Supporters 28.43% 17.11x
Cholesterol Researchers 22.39% 16.70x
Poetry Readers 31.23% 15.95x
Movie and Game Review Readers 21.52% 15.63x
Liberal News Readers 18.99% 15.52x
Liberal Think Tank Readers 29.97% 15.46x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.55x
Patagonia 0.01% 1.43x
Talbots 0.08% 1.31x
Lululemon 0.07% 1.26x
American Apparel 0.04% 1.24x
Levi Strauss 0.01% 1.23x
Urban Outfitters 0.07% 1.22x
Hugo Boss 0.04% 1.22x
Michael Kors 0.02% 1.20x
REI 0.02% 1.19x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is goodreads.com.

Website Composition Index
goodreads.com 1.03% 50.78x
scriptmag.com 1.11% 47.16x
poetryfoundation.org 1.95% 45.49x
writersdigest.com 4.41% 44.33x
socratic.org 1.07% 40.49x
bookbub.com 1.77% 40.09x
comicbookresources.com 2.00% 38.35x
apastyle.org 2.83% 34.65x
dictionary.reference.com 1.77% 33.73x
bookpage.com 1.18% 31.47x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 7.82% 21.87x
Roleplay & Fantasy Games 0.71% 17.90x
Feminism 1.48% 13.98x
Book Publishers 6.37% 13.87x
University Press 8.33% 13.21x
Film Production 2.54% 12.75x
London Tourism & Events 0.43% 12.63x
Alt Religion 1.71% 12.58x
Social & Demographic Trends 3.37% 12.38x
Drawing & Animation 0.22% 12.32x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male