Dstillery Audiences

AUTHORS

Audience Size: 2.2 Million Devices

Explore the Authors Audience

Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Authors audience.

Dstillery Crafted Audiences

INTERESTS

The Authors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Authors audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 35.35% 36.68x
Cholesterol Researchers 28.73% 36.42x
Ivy League College Researchers 30.20% 34.11x
Eco-Conscious Consumers 29.84% 33.23x
Medical Advice Researchers 28.10% 32.27x
Online Health Researchers 26.48% 32.26x
Home Custom Bedroom Decorators 22.95% 31.91x
Custom Home Lighting Shoppers 22.95% 31.91x
Tech-Savvy Moms 29.48% 31.05x
Avid Readers 34.71% 30.88x
Composition Percentage: The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Authors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Authors audience is Talbots.

Location Composition Index
Talbots 0.01% 1.49x
Express 0.02% 1.34x
Jos A. Bank Clothiers 0.02% 1.30x
J. Crew 0.01% 1.29x
Dressbarn 0.02% 1.28x
Old Navy 0.04% 1.25x
Hollister 0.01% 1.19x
Banana Republic 0.02% 1.17x
Journeys 0.03% 1.15x
Victoria's Secret 0.03% 1.11x
Composition Percentage: The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Authors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Authors audience is litcharts.com.

Website Composition Index
litcharts.com 1.42% 31.97x
stardewvalleywiki.com 1.73% 31.63x
flavorwire.com 1.55% 31.33x
manrepeller.com 1.19% 30.45x
barnesandnoble.com 3.78% 29.38x
insectidentification.org 1.17% 29.32x
theodysseyonline.com 2.15% 29.01x
instructables.com 2.70% 26.98x
petmd.com 1.31% 26.98x
wiseoldsayings.com 1.00% 26.27x
Composition Percentage: The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.48% 27.22x
Roleplay & Fantasy Games 0.11% 22.96x
University Press 0.23% 21.12x
Film Production 0.36% 20.29x
Foreign Language Education 0.23% 18.08x
Historical Information - Museums & Libraries 0.92% 17.04x
Job Interview Process 0.09% 16.89x
Book Publishers 0.44% 16.68x
Vitamin Shoppers 0.04% 16.68x
Discount Books 0.11% 16.56x
Composition Percentage: The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Authors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female