Explore the Authors Audience
Below you'll find more information about the Authors audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Authors audience.
INTERESTS
The Authors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Authors audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 38.56% | 25.44x |
| Cholesterol Researchers | 32.94% | 23.52x |
| Avid Readers | 38.28% | 22.40x |
| Eco-Conscious Consumers | 31.68% | 22.09x |
| Ivy League College Researchers | 32.23% | 21.96x |
| History Buffs | 36.21% | 21.75x |
| Medical Advice Researchers | 31.11% | 21.67x |
| Online Health Researchers | 30.75% | 21.62x |
| Psychiatrists | 35.12% | 21.38x |
| Documentary Film Fans | 32.98% | 21.32x |
Composition Percentage:
The overlap percentage between the Authors audience and the Interest attribute.
Index: A comparison of the Authors audience to the internet population.
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APPAREL RETAILERS
The Authors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Authors audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.64x |
| Dressbarn | 0.01% | 1.41x |
| Mens Wearhouse | 0.02% | 1.37x |
| Old Navy | 0.02% | 1.30x |
| Express | 0.01% | 1.29x |
| Buckle | 0.01% | 1.23x |
| Lane Bryant | 0.01% | 1.23x |
| White House Black Market | 0.01% | 1.23x |
| Victoria's Secret | 0.01% | 1.19x |
| Carhartt | 0.16% | 1.14x |
Composition Percentage:
The overlap percentage between the Authors audience and the Location attribute.
Index: A comparison of the Authors audience to the internet population.
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WEBSITES
The Authors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Authors audience is writersdigest.com.
| Website | Composition | Index |
| writersdigest.com | 2.10% | 35.48x |
| theparisreview.org | 1.74% | 24.61x |
| oxforddictionaries.com | 1.11% | 24.34x |
| deviantart.com | 3.95% | 21.83x |
| bookbrowse.com | 1.01% | 21.43x |
| fanpop.com | 1.14% | 20.71x |
| questia.com | 1.26% | 20.28x |
| dndbeyond.com | 2.80% | 20.10x |
| dorkly.com | 1.03% | 19.88x |
| ebscohost.com | 1.52% | 19.86x |
Composition Percentage:
The overlap percentage between the Authors audience and the Web attribute.
Index: A comparison of the Authors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Authors audience is Writing & Publishing.
| Content Affinity | Composition | Index |
| Writing & Publishing | 2.28% | 22.24x |
| Roleplay & Fantasy Games | 0.48% | 17.49x |
| Social & Demographic Trends | 0.39% | 17.37x |
| University Press | 2.25% | 16.80x |
| Audio Clips & Sound Effects | 0.24% | 16.48x |
| Book Publishers | 1.96% | 16.36x |
| London Tourism & Events | 0.24% | 15.98x |
| Historical Information - Museums & Libraries | 2.42% | 15.14x |
| Film Production | 1.02% | 14.33x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.04% | 14.28x |
Composition Percentage:
The overlap percentage between the Authors audience and the Content Affinity attribute.
Index: A comparison of the Authors audience to the internet population.
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DEMOGRAPHICS
The Authors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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