Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 43.55% 58.67x
Tax Filers 51.23% 56.42x
Texas Activity Researchers 39.49% 54.62x
Budget Grocery Shoppers 39.46% 53.01x
Hardware Shoppers 44.76% 52.31x
Orlando Activities Researchers 41.25% 52.10x
Retirees 40.93% 52.00x
First Aid Researchers 50.05% 51.09x
Realtors & Real Estate Researchers 43.96% 50.47x
Credit Score Researchers 55.48% 50.46x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.57x
Supreme 0.01% 1.41x
Mens Wearhouse 0.59% 1.36x
Carhartt 0.01% 1.35x
Bonobos 0.07% 1.33x
Johnston and Murphy 0.16% 1.28x
Uniqlo 0.02% 1.24x
Talbots 0.05% 1.19x
White House Black Market 0.23% 1.16x
Chicos 0.07% 1.14x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is newhomesource.com.

Website Composition Index
newhomesource.com 1.51% 60.53x
bestparking.com 1.31% 60.48x
detonate.com 1.91% 58.49x
ml.com 1.30% 57.89x
nissanusa.com 1.99% 57.27x
bbb.org 7.34% 56.82x
inspectapedia.com 1.28% 54.96x
quanki.com 1.58% 54.73x
hhgregg.com 1.47% 54.65x
whatscheaper.com 1.03% 54.48x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.19% 33.09x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.71% 27.27x
Washington D.C. Hotels 0.03% 26.76x
ISPs & Local Services 0.13% 26.18x
Home Improvement Contractor 2.76% 25.95x
Low Budget Shoppers 2.78% 22.67x
Insurance Cluster 7.03% 22.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.34% 22.42x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.09% 22.35x
As Seen On TV Products 0.15% 22.12x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male