Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 45.23% 33.72x
Tax Filers 50.95% 33.14x
Texas Activity Researchers 41.84% 31.90x
Hardware Shoppers 44.87% 30.96x
Realtors & Real Estate Researchers 43.69% 30.41x
First Aid Researchers 48.86% 30.38x
Retirees 40.46% 29.98x
Orlando Activities Researchers 44.66% 29.66x
Mortgage Researchers 52.33% 29.44x
Mailing & Shipping Shoppers 46.54% 29.20x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.15x
LL Bean 0.01% 1.87x
Uniqlo 0.02% 1.53x
Chicos 0.06% 1.46x
Jos A. Bank Clothiers 0.20% 1.41x
Talbots 0.06% 1.41x
Madewell 0.02% 1.40x
Ralph Lauren 0.01% 1.39x
Ann Taylor 0.03% 1.32x
Brooks Brothers 0.04% 1.30x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.

Website Composition Index
libertymutualgroup.com 3.15% 85.93x
newhomesource.com 1.81% 61.11x
detonate.com 2.14% 59.52x
ml.com 1.53% 59.18x
bestparking.com 1.64% 58.91x
bbb.org 8.61% 58.46x
nissanusa.com 2.36% 57.35x
hhgregg.com 1.75% 57.14x
whatscheaper.com 1.24% 55.51x
inspectapedia.com 1.49% 54.99x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.22% 24.02x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.88% 23.38x
Home Improvement Contractor 3.32% 21.05x
Washington D.C. Hotels 0.04% 20.67x
ISPs & Local Services 0.17% 19.35x
Insurance Cluster 7.70% 19.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.37% 18.24x
As Seen On TV Products 0.15% 17.52x
Flags & Trump 0.16% 17.46x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.37% 17.09x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female