Explore the Auto Insurance Shoppers Audience
Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.
INTERESTS
The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auto Insurance Shoppers audience is Tax Filers.
| Interest | Composition | Index |
| Tax Filers | 51.46% | 38.02x |
| Hardware Shoppers | 45.77% | 37.78x |
| Online Health Researchers | 44.74% | 37.19x |
| Retired Health Insurance Researchers | 48.97% | 36.93x |
| Retirees | 44.68% | 36.16x |
| Cholesterol Researchers | 38.49% | 36.12x |
| Realtors & Real Estate Researchers | 46.11% | 35.94x |
| Texas Activity Researchers | 42.99% | 35.70x |
| Orlando Activities Researchers | 41.98% | 35.62x |
| Heartburn Sufferers | 41.10% | 34.59x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Curious about what else the Auto Insurance Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.30x |
| Victoria's Secret | 0.01% | 1.21x |
| Maurices | 0.02% | 1.20x |
| Mens Wearhouse | 0.01% | 1.19x |
| Carhartt | 0.14% | 1.02x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Want to find more of the Auto Insurance Shoppers audience in the real world?
Sign Up
WEBSITES
The Auto Insurance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.
| Website | Composition | Index |
| libertymutualgroup.com | 1.04% | 67.46x |
| libertymutual.com | 6.08% | 52.17x |
| esurance.com | 2.50% | 36.35x |
| celebhour.com | 1.05% | 35.59x |
| nationwide.com | 1.49% | 35.39x |
| jordans.com | 1.00% | 33.77x |
| fedweek.com | 1.30% | 33.47x |
| dailyspikes.com | 1.02% | 33.19x |
| lifed.com | 1.11% | 32.95x |
| destinationtips.com | 2.62% | 32.85x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Want to see more of the websites the Auto Insurance Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.16% | 30.31x |
| Survey Websites | 0.05% | 25.15x |
| Insurance Cluster | 2.13% | 25.02x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.31% | 23.27x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.08% | 22.25x |
| Home Improvement Contractor | 0.09% | 21.07x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.08% | 20.47x |
| General Interest | 0.12% | 20.30x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 19.71x |
| Discount Shopping | 0.49% | 18.56x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Want to see more of the Content Affinities the Auto Insurance Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Auto Insurance Shoppers audience?
Sign Up