Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 22.98% 47.55x
Home Custom Bedroom Decorators 14.10% 46.87x
Custom Home Lighting Shoppers 14.10% 46.87x
Retirees 35.82% 44.01x
Tax Filers 37.55% 42.70x
Orlando Activities Researchers 12.59% 42.11x
Cholesterol Researchers 18.05% 41.44x
Realtors & Real Estate Researchers 23.79% 41.15x
Breast Cancer Fund Raisers 23.52% 40.51x
Liberal News Readers 24.46% 39.82x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.27x
Old Navy 0.02% 1.15x
The Childrens Place 0.02% 1.08x
Express 0.01% 0.97x
Carhartt 0.10% 0.85x
Journeys 0.01% 0.72x
Maurices 0.01% 0.66x
Victoria's Secret 0.01% 0.57x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is findsimilar.com.

Website Composition Index
findsimilar.com 1.64% 32.24x
hgtv.ca 1.03% 31.69x
newstrackerdaily.com 4.50% 29.63x
championdaily.com 1.15% 29.21x
frequent-ads.com 1.30% 28.59x
cruxnow.com 1.21% 28.35x
tv.com 1.12% 27.34x
wbng.com 4.19% 27.28x
gosection8.com 1.09% 27.25x
postguam.com 1.05% 26.86x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 19.66x
Finance & Accounting Cluster 4.67% 15.01x
People Search 1.93% 14.93x
Assorted Topics (Events, Tickets, Fitness) 4.43% 14.86x
Online Games 2.51% 14.42x
Nutrition & Diabetic Living 0.07% 13.36x
Perfume, Makeup & Cosmetics 0.22% 13.19x
New York City Real Estate Research Cluster 4.72% 12.34x
Fashion Cluster 7.79% 12.07x
Celebrity Gossip 0.33% 11.93x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male