Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Tax Filers.

Interest Composition Index
Tax Filers 50.57% 32.23x
Online Health Researchers 46.87% 31.35x
Hardware Shoppers 45.40% 31.21x
Realtors & Real Estate Researchers 46.47% 29.70x
Retired Health Insurance Researchers 49.21% 29.67x
Cholesterol Researchers 42.70% 29.64x
Orlando Activities Researchers 45.68% 29.45x
Texas Activity Researchers 45.48% 29.25x
Retirees 48.23% 29.16x
Financial News Readers 40.61% 28.87x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.56x
Jos A. Bank Clothiers 0.01% 1.52x
The Childrens Place 0.02% 1.43x
LOFT 0.01% 1.39x
Gap 0.01% 1.35x
Lane Bryant 0.01% 1.33x
Dressbarn 0.01% 1.33x
Banana Republic 0.01% 1.32x
Chicos 0.01% 1.22x
White House Black Market 0.01% 1.19x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutual.com.

Website Composition Index
libertymutual.com 3.49% 48.71x
esurance.com 1.83% 35.91x
nationwide.com 1.12% 35.54x
fedweek.com 1.01% 33.77x
thehartford.com 1.07% 33.21x
destinationtips.com 1.90% 32.06x
bobstores.com 1.03% 31.94x
homewyse.com 1.16% 30.03x
valuepenguin.com 2.35% 29.76x
disability-benefits-help.org 1.25% 29.51x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.22% 22.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 22.01x
Insurance Cluster 1.54% 20.84x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 20.09x
General Interest 0.11% 20.09x
Home Improvement Contractor 0.06% 19.97x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 18.22x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 16.75x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.28% 16.73x
Vitamin Shoppers 1.43% 16.31x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male