Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Tax Filers.

Interest Composition Index
Tax Filers 51.46% 38.02x
Hardware Shoppers 45.77% 37.78x
Online Health Researchers 44.74% 37.19x
Retired Health Insurance Researchers 48.97% 36.93x
Retirees 44.68% 36.16x
Cholesterol Researchers 38.49% 36.12x
Realtors & Real Estate Researchers 46.11% 35.94x
Texas Activity Researchers 42.99% 35.70x
Orlando Activities Researchers 41.98% 35.62x
Heartburn Sufferers 41.10% 34.59x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.30x
Victoria's Secret 0.01% 1.21x
Maurices 0.02% 1.20x
Mens Wearhouse 0.01% 1.19x
Carhartt 0.14% 1.02x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.

Website Composition Index
libertymutualgroup.com 1.04% 67.46x
libertymutual.com 6.08% 52.17x
esurance.com 2.50% 36.35x
celebhour.com 1.05% 35.59x
nationwide.com 1.49% 35.39x
jordans.com 1.00% 33.77x
fedweek.com 1.30% 33.47x
dailyspikes.com 1.02% 33.19x
lifed.com 1.11% 32.95x
destinationtips.com 2.62% 32.85x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 30.31x
Survey Websites 0.05% 25.15x
Insurance Cluster 2.13% 25.02x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.31% 23.27x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.08% 22.25x
Home Improvement Contractor 0.09% 21.07x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 20.47x
General Interest 0.12% 20.30x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 19.71x
Discount Shopping 0.49% 18.56x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male