Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Tax Filers.

Interest Composition Index
Tax Filers 51.25% 32.21x
Retired Health Insurance Researchers 46.05% 30.29x
Hardware Shoppers 42.80% 30.05x
First Aid Researchers 48.48% 29.85x
Realtors & Real Estate Researchers 41.71% 29.26x
Mortgage Researchers 52.18% 28.74x
Mailing & Shipping Shoppers 45.88% 28.07x
Budget Grocery Shoppers 43.27% 27.82x
Retirees 40.43% 27.73x
Retired Assisted Living Shoppers 38.59% 27.29x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.04% 1.43x
REI 0.02% 1.37x
Ann Taylor 0.20% 1.34x
J. Crew 0.04% 1.22x
Talbots 0.05% 1.17x
LOFT 0.04% 1.15x
Lane Bryant 0.03% 1.14x
Gymboree 0.03% 1.11x
Banana Republic 0.06% 1.10x
Express Outlets 0.00% 1.09x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.

Website Composition Index
libertymutualgroup.com 3.29% 85.63x
lendingtree.com 1.20% 64.72x
allstate.com 1.08% 58.47x
thismatter.com 1.09% 55.88x
newhomesource.com 2.13% 54.76x
ml.com 1.79% 53.96x
bbb.org 10.20% 53.63x
hhgregg.com 2.03% 51.40x
bestparking.com 1.94% 51.21x
nissanusa.com 2.76% 51.12x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.25% 23.10x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.98% 21.90x
Insurance Cluster 8.16% 19.05x
Home Improvement Contractor 3.77% 18.32x
Washington D.C. Hotels 0.05% 17.99x
ISPs & Local Services 0.20% 17.27x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.14% 15.85x
Low Budget Shoppers 3.71% 15.73x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.39% 15.20x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.57% 14.98x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female