Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Tax Filers.

Interest Composition Index
Tax Filers 50.56% 29.97x
Hardware Shoppers 40.81% 27.97x
First Aid Researchers 47.14% 27.75x
Retired Health Insurance Researchers 44.44% 27.72x
Realtors & Real Estate Researchers 38.21% 27.45x
Telecom Industry 40.31% 27.14x
Mortgage Researchers 51.90% 26.84x
Budget Grocery Shoppers 42.66% 25.80x
Sporting Goods Shoppers 40.43% 25.63x
Mailing & Shipping Shoppers 47.13% 25.54x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.28x
Chicos 0.03% 1.24x
Ann Taylor 0.02% 1.22x
Kate Spade 0.01% 1.12x
Lorna Jane 0.00% 1.11x
Charlotte Russe 0.01% 1.07x
Brooks Brothers 0.02% 1.04x
Eddie Bauer 0.01% 1.04x
Tommy Bahama 0.02% 1.03x
Lane Bryant 0.02% 1.03x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.

Website Composition Index
libertymutualgroup.com 3.31% 80.17x
auto-owners.com 0.18% 75.46x
insurancejobs.com 0.15% 70.65x
verani.com 0.12% 65.95x
enjoycareers.com 0.13% 65.41x
extendedstayamerica.com 0.13% 63.21x
injuryclaimcoach.com 0.31% 62.96x
jobsearch.monster.com 0.40% 62.88x
arcgames.com 0.11% 62.08x
judiciary.state.nj.us 0.12% 61.10x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.23% 22.09x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.09% 20.96x
Insurance Cluster 8.20% 18.20x
Home Improvement Contractor 4.05% 16.13x
ISPs & Local Services 0.23% 15.79x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.07% 15.70x
Washington D.C. Hotels 0.06% 14.96x
Low Budget Shoppers 3.81% 14.10x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.70% 14.04x
Holiday Gifts 1.39% 13.72x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999