Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 43.32% 46.87x
Tax Filers 49.44% 43.81x
Hardware Shoppers 42.12% 43.36x
Cholesterol Researchers 38.30% 42.21x
Orlando Activities Researchers 35.83% 42.05x
Retirees 45.63% 42.03x
Medical Advice Researchers 39.85% 41.72x
Home Custom Bedroom Decorators 33.88% 41.09x
Custom Home Lighting Shoppers 33.88% 41.09x
Texas Activity Researchers 39.37% 41.03x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.92x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is nationalgridus.com.

Website Composition Index
nationalgridus.com 1.29% 54.38x
rehold.com 1.52% 46.42x
ashleystewart.com 1.12% 44.28x
taxfoundation.org 1.46% 43.98x
radaris.com 2.25% 43.47x
angieslist.com 1.63% 42.91x
topix.net 2.22% 41.77x
fox46charlotte.com 1.74% 41.44x
automaatic.com 1.43% 41.26x
wellness.com 1.13% 41.05x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 37.84x
Home Decoration - Crafts & Kids 0.16% 29.78x
Insurance Cluster 0.32% 27.71x
Yard Structures 0.31% 24.68x
Car Keys, Locks & Remotes 0.88% 24.60x
Cuba & Mexico Media 0.26% 24.59x
Construction Apparel 0.17% 24.16x
Vitamin Shoppers 0.42% 23.40x
Pharmacy 1.32% 22.83x
Holiday Gifts 0.06% 22.18x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male