Explore the Auto Insurance Shoppers Audience
Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 829.1 thousand unique devices whose actions qualify for the Auto Insurance Shoppers audience.
INTERESTS
The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auto Insurance Shoppers audience is Custom Home Lighting Shoppers.
| Interest | Composition | Index |
| Custom Home Lighting Shoppers | 6.64% | 53.21x |
| Home Custom Bedroom Decorators | 6.64% | 53.18x |
| Orlando Activities Researchers | 4.47% | 46.76x |
| Online Home Decor Shoppers | 9.35% | 46.36x |
| Breast Cancer Fund Raisers | 17.26% | 45.76x |
| Cholesterol Researchers | 10.00% | 43.45x |
| Realtors & Real Estate Researchers | 17.33% | 43.19x |
| Retirees | 25.40% | 41.73x |
| Heart Surgery Researchers | 18.46% | 39.79x |
| Retired Assisted Living Shoppers | 23.92% | 39.23x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.43x |
| The Childrens Place | 0.01% | 1.36x |
| White House Black Market | 0.02% | 1.34x |
| Gymboree | 0.02% | 1.06x |
| J. Crew | 0.01% | 1.01x |
| Chicos | 0.02% | 1.00x |
| Dressbarn | 0.01% | 0.98x |
| Zumiez | 0.03% | 0.96x |
| H&M | 0.01% | 0.95x |
| Maurices | 0.03% | 0.93x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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WEBSITES
The Auto Insurance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Auto Insurance Shoppers audience is newstrackerdaily.com.
| Website | Composition | Index |
| newstrackerdaily.com | 2.76% | 40.33x |
| fingerlakes1.com | 2.10% | 32.13x |
| soapdirt.com | 1.81% | 31.53x |
| news24.com | 6.38% | 31.47x |
| homes.com | 2.84% | 31.26x |
| uexpress.com | 2.61% | 31.00x |
| sohh.com | 2.22% | 30.17x |
| detroit.cbslocal.com | 4.90% | 29.72x |
| unionleader.com | 2.06% | 29.13x |
| familyfeed.net | 1.21% | 28.86x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Events, Tickets, Fitness).
| Content Affinity | Composition | Index |
| Assorted Topics (Events, Tickets, Fitness) | 5.65% | 16.62x |
| Online Games | 2.37% | 15.49x |
| Celebrity Gossip | 0.27% | 15.10x |
| Finance & Accounting Cluster | 4.91% | 13.80x |
| People Search | 1.82% | 13.78x |
| Central & South American News | 0.82% | 13.68x |
| Spam Call Number Searchers | 0.23% | 13.23x |
| Rhode Island Cluster | 6.05% | 13.06x |
| Spanish Lifestyle & Health | 0.54% | 13.01x |
| Nature & Wildlife | 2.57% | 12.68x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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