Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 53.43% 46.12x
Tax Filers 55.07% 45.16x
Texas Activity Researchers 46.91% 44.54x
Hardware Shoppers 50.23% 44.16x
Orlando Activities Researchers 46.85% 43.45x
Realtors & Real Estate Researchers 49.20% 42.35x
Home Custom Bedroom Decorators 44.33% 41.63x
Custom Home Lighting Shoppers 44.32% 41.56x
First Aid Researchers 51.76% 41.40x
Budget Grocery Shoppers 46.97% 41.21x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.56x
Brooks Brothers 0.03% 1.30x
Belk 0.01% 1.30x
Jos A. Bank Clothiers 0.07% 1.28x
Talbots 0.03% 1.27x
White House Black Market 0.09% 1.26x
Mens Wearhouse 0.11% 1.24x
Bonobos 0.02% 1.22x
Lululemon 0.04% 1.22x
Armani 0.02% 1.19x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is detonate.com.

Website Composition Index
detonate.com 1.01% 54.10x
libertymutualgroup.com 2.15% 50.92x
bbb.org 3.26% 48.42x
credio.com 1.13% 48.39x
crutchfield.com 1.08% 47.76x
findthecompany.com 2.27% 47.07x
frank151.com 1.30% 45.54x
libertymutual.com 11.62% 45.09x
dingit.tv 3.92% 44.93x
olivegarden.com 1.03% 44.68x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 28.37x
ISPs & Local Services 0.07% 28.03x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.17% 27.47x
Home Improvement Contractor 1.47% 26.32x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.65% 24.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 24.27x
Discount Shopping 3.61% 23.32x
Cars, Travel & Food 0.50% 23.06x
Assorted Topics (Cooking, Games, Viral Media) 0.15% 21.79x
As Seen On TV Products 0.08% 21.65x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male