Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 52.07% 40.62x
Tax Filers 55.80% 38.91x
Texas Activity Researchers 47.01% 38.80x
Orlando Activities Researchers 46.94% 37.58x
Hardware Shoppers 51.52% 37.35x
Budget Grocery Shoppers 45.90% 36.79x
Realtors & Real Estate Researchers 49.45% 36.47x
Home Custom Bedroom Decorators 45.52% 35.90x
Custom Home Lighting Shoppers 45.50% 35.88x
Retirees 48.46% 35.84x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.63x
Jos A. Bank Clothiers 0.38% 1.57x
Bonobos 0.10% 1.44x
White House Black Market 0.38% 1.35x
Mens Wearhouse 0.55% 1.34x
REI 0.02% 1.19x
Johnston and Murphy 0.47% 1.19x
Talbots 0.04% 1.12x
Buckle 0.25% 1.12x
Ralph Lauren 0.01% 1.10x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.

Website Composition Index
libertymutualgroup.com 2.32% 49.87x
detonate.com 1.34% 48.15x
nissanusa.com 1.27% 45.47x
bbb.org 4.49% 44.51x
credio.com 1.50% 42.91x
mugshots.com 1.08% 42.46x
countyoffice.org 1.13% 42.40x
crutchfield.com 1.45% 42.40x
puritan.com 1.31% 41.51x
smartchoiceshealthyliving.com 1.23% 41.51x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 22.97x
ISPs & Local Services 0.09% 22.94x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 22.27x
Home Improvement Contractor 1.84% 21.40x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.81% 19.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 19.30x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.40% 19.13x
Discount Shopping 4.42% 18.42x
Low Budget Shoppers 1.89% 18.37x
Cars, Travel & Food 0.61% 18.34x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male