Explore the Auto Insurance Shoppers Audience
Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.
INTERESTS
The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auto Insurance Shoppers audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 50.91% | 36.48x |
| Hardware Shoppers | 48.00% | 36.40x |
| Tax Filers | 53.09% | 36.34x |
| Online Health Researchers | 44.70% | 35.60x |
| Texas Activity Researchers | 44.15% | 35.36x |
| Orlando Activities Researchers | 43.55% | 35.11x |
| Realtors & Real Estate Researchers | 48.50% | 34.57x |
| Retirees | 45.66% | 34.44x |
| Cholesterol Researchers | 41.19% | 33.76x |
| Home Custom Bedroom Decorators | 41.41% | 33.33x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.33x |
| Carhartt | 0.13% | 1.15x |
| Journeys | 0.01% | 1.13x |
| Mens Wearhouse | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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WEBSITES
The Auto Insurance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.
| Website | Composition | Index |
| libertymutualgroup.com | 1.50% | 61.69x |
| libertymutual.com | 8.94% | 48.37x |
| insurancejournal.com | 1.12% | 42.90x |
| geico.com | 1.22% | 37.71x |
| homemetry.com | 1.59% | 37.55x |
| thegamer.tv | 1.36% | 36.03x |
| ntknetwork.com | 1.26% | 35.74x |
| ripoffreport.com | 1.41% | 34.44x |
| celebhour.com | 1.58% | 34.13x |
| weeklystandard.com | 1.14% | 34.06x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.19% | 31.67x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 23.62x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.45% | 23.46x |
| Insurance Cluster | 2.78% | 23.23x |
| Environmentally Friendly Cars | 0.05% | 20.84x |
| Home Improvement Contractor | 0.16% | 20.25x |
| Survey Websites | 0.05% | 19.38x |
| Discount Shopping | 0.74% | 19.29x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.10% | 19.02x |
| General Interest | 0.16% | 18.61x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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