Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 43.42% 62.92x
Tax Filers 50.65% 61.94x
Texas Activity Researchers 40.01% 58.61x
Budget Grocery Shoppers 39.68% 57.05x
Hardware Shoppers 45.39% 56.83x
Orlando Activities Researchers 41.27% 56.11x
First Aid Researchers 49.22% 55.37x
Retirees 41.21% 55.24x
Realtors & Real Estate Researchers 44.68% 54.90x
Mortgage Researchers 50.27% 54.47x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.55x
Armani 0.04% 1.31x
Supreme 0.01% 1.29x
Mens Wearhouse 0.44% 1.29x
Bonobos 0.03% 1.28x
Talbots 0.04% 1.25x
Ann Taylor 0.01% 1.23x
Banana Republic 0.03% 1.22x
Old Navy 0.06% 1.17x
Chicos 0.04% 1.16x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.

Website Composition Index
libertymutualgroup.com 2.99% 66.43x
newhomesource.com 1.58% 51.94x
bestparking.com 1.39% 50.84x
detonate.com 1.96% 50.65x
ml.com 1.37% 50.22x
bbb.org 7.66% 49.33x
nissanusa.com 2.08% 49.01x
hhgregg.com 1.53% 47.50x
whatscheaper.com 1.09% 47.08x
inspectapedia.com 1.32% 47.03x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.20% 31.31x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.77% 27.45x
Washington D.C. Hotels 0.04% 27.14x
Home Improvement Contractor 2.94% 26.41x
ISPs & Local Services 0.14% 25.77x
Insurance Cluster 7.48% 23.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.35% 22.97x
Low Budget Shoppers 2.98% 22.50x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.14% 22.36x
As Seen On TV Products 0.14% 21.33x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male