Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 53.64% 34.61x
Texas Activity Researchers 47.64% 32.85x
Orlando Activities Researchers 46.34% 32.37x
Tax Filers 57.07% 32.06x
Hardware Shoppers 53.18% 31.73x
Home Exterior Design Enthusiasts 46.03% 31.42x
Retirees 49.46% 31.00x
Realtors & Real Estate Researchers 51.31% 30.86x
Retired Assisted Living Shoppers 46.89% 30.51x
Custom Home Lighting Shoppers 45.47% 30.43x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.33x
Belk 0.01% 1.29x
Talbots 0.03% 1.24x
Urban Outfitters 0.03% 1.12x
Lululemon 0.03% 1.11x
Madewell 0.02% 1.09x
American Apparel 0.02% 1.08x
Ann Taylor 0.01% 1.06x
Coach 0.04% 1.05x
White House Black Market 0.05% 1.05x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.

Website Composition Index
libertymutualgroup.com 1.57% 41.79x
libertymutual.com 8.37% 36.83x
findthecompany.com 1.28% 34.67x
dingit.tv 1.88% 33.87x
insurancejournal.com 1.30% 33.35x
postpopular.com 1.08% 32.87x
bbb.org 1.49% 32.80x
harborfreight.com 2.58% 32.75x
truevalue.com 1.06% 32.71x
homemetry.com 2.57% 32.58x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 25.57x
ISPs & Local Services 0.04% 24.33x
Home Improvement Contractor 0.99% 22.88x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.46% 22.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 20.62x
Discount Shopping 2.72% 20.60x
Cars, Travel & Food 0.35% 20.59x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.69% 19.91x
Assorted Topics (Cooking, Games, Viral Media) 0.11% 19.73x
Rural Living 0.10% 18.67x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female