Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 3 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 50.91% 36.48x
Hardware Shoppers 48.00% 36.40x
Tax Filers 53.09% 36.34x
Online Health Researchers 44.70% 35.60x
Texas Activity Researchers 44.15% 35.36x
Orlando Activities Researchers 43.55% 35.11x
Realtors & Real Estate Researchers 48.50% 34.57x
Retirees 45.66% 34.44x
Cholesterol Researchers 41.19% 33.76x
Home Custom Bedroom Decorators 41.41% 33.33x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.33x
Carhartt 0.13% 1.15x
Journeys 0.01% 1.13x
Mens Wearhouse 0.01% 0.82x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutualgroup.com.

Website Composition Index
libertymutualgroup.com 1.50% 61.69x
libertymutual.com 8.94% 48.37x
insurancejournal.com 1.12% 42.90x
geico.com 1.22% 37.71x
homemetry.com 1.59% 37.55x
thegamer.tv 1.36% 36.03x
ntknetwork.com 1.26% 35.74x
ripoffreport.com 1.41% 34.44x
celebhour.com 1.58% 34.13x
weeklystandard.com 1.14% 34.06x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.19% 31.67x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 23.62x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.45% 23.46x
Insurance Cluster 2.78% 23.23x
Environmentally Friendly Cars 0.05% 20.84x
Home Improvement Contractor 0.16% 20.25x
Survey Websites 0.05% 19.38x
Discount Shopping 0.74% 19.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 19.02x
General Interest 0.16% 18.61x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female