Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 829.1 Thousand Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 829.1 thousand unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 6.64% 53.21x
Home Custom Bedroom Decorators 6.64% 53.18x
Orlando Activities Researchers 4.47% 46.76x
Online Home Decor Shoppers 9.35% 46.36x
Breast Cancer Fund Raisers 17.26% 45.76x
Cholesterol Researchers 10.00% 43.45x
Realtors & Real Estate Researchers 17.33% 43.19x
Retirees 25.40% 41.73x
Heart Surgery Researchers 18.46% 39.79x
Retired Assisted Living Shoppers 23.92% 39.23x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.43x
The Childrens Place 0.01% 1.36x
White House Black Market 0.02% 1.34x
Gymboree 0.02% 1.06x
J. Crew 0.01% 1.01x
Chicos 0.02% 1.00x
Dressbarn 0.01% 0.98x
Zumiez 0.03% 0.96x
H&M 0.01% 0.95x
Maurices 0.03% 0.93x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is newstrackerdaily.com.

Website Composition Index
newstrackerdaily.com 2.76% 40.33x
fingerlakes1.com 2.10% 32.13x
soapdirt.com 1.81% 31.53x
news24.com 6.38% 31.47x
homes.com 2.84% 31.26x
uexpress.com 2.61% 31.00x
sohh.com 2.22% 30.17x
detroit.cbslocal.com 4.90% 29.72x
unionleader.com 2.06% 29.13x
familyfeed.net 1.21% 28.86x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Events, Tickets, Fitness).

Content Affinity Composition Index
Assorted Topics (Events, Tickets, Fitness) 5.65% 16.62x
Online Games 2.37% 15.49x
Celebrity Gossip 0.27% 15.10x
Finance & Accounting Cluster 4.91% 13.80x
People Search 1.82% 13.78x
Central & South American News 0.82% 13.68x
Spam Call Number Searchers 0.23% 13.23x
Rhode Island Cluster 6.05% 13.06x
Spanish Lifestyle & Health 0.54% 13.01x
Nature & Wildlife 2.57% 12.68x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male