Explore the Auto Insurance Shoppers Audience
Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.
INTERESTS
The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auto Insurance Shoppers audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 37.52% | 45.71x |
| Medical Advice Researchers | 36.16% | 41.52x |
| Cholesterol Researchers | 32.49% | 41.18x |
| Retirees | 43.93% | 40.28x |
| Home Custom Bedroom Decorators | 28.85% | 40.11x |
| Custom Home Lighting Shoppers | 28.85% | 40.11x |
| Hardware Shoppers | 37.18% | 40.04x |
| Realtors & Real Estate Researchers | 37.73% | 39.63x |
| Tax Filers | 46.16% | 39.52x |
| Financial News Readers | 35.26% | 39.03x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.74x |
| Express | 0.02% | 1.41x |
| Banana Republic | 0.02% | 1.36x |
| Chicos | 0.02% | 1.27x |
| Aeropostale | 0.02% | 1.23x |
| Jos A. Bank Clothiers | 0.02% | 1.22x |
| Gap | 0.02% | 1.18x |
| Talbots | 0.01% | 1.09x |
| Victoria's Secret | 0.03% | 1.09x |
| White House Black Market | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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WEBSITES
The Auto Insurance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Auto Insurance Shoppers audience is allhiphop.com.
| Website | Composition | Index |
| allhiphop.com | 1.23% | 42.52x |
| healthnfitness.net | 3.12% | 40.86x |
| weathertech.com | 1.39% | 36.95x |
| scribol.com | 1.40% | 36.72x |
| intelius.com | 2.94% | 36.30x |
| halfeddie.com | 1.07% | 36.29x |
| homesnacks.net | 1.22% | 35.93x |
| trueactivist.com | 1.18% | 35.11x |
| careerbuilder.com | 1.73% | 35.00x |
| findlaw.com | 1.12% | 34.56x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Cuba & Mexico Media.
| Content Affinity | Composition | Index |
| Cuba & Mexico Media | 0.12% | 32.25x |
| Pharmacy | 0.34% | 23.81x |
| Fashion & Retail | 0.21% | 22.17x |
| Custom Gifts | 0.06% | 21.12x |
| Pre-Built Home Researchers | 0.06% | 19.55x |
| Amateur Radios | 0.07% | 19.41x |
| Women Shoppers | 0.48% | 18.31x |
| People Search | 3.44% | 18.05x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.12% | 17.92x |
| Vitamin Shoppers | 0.05% | 17.92x |
Composition Percentage:
The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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