Dstillery Audiences

AUTO INSURANCE SHOPPERS

Audience Size: 2 Million Devices

Explore the Auto Insurance Shoppers Audience

Below you'll find more information about the Auto Insurance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Auto Insurance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Auto Insurance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auto Insurance Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 43.93% 51.59x
Tax Filers 50.82% 49.73x
Hardware Shoppers 43.75% 48.09x
Orlando Activities Researchers 37.94% 47.31x
Cholesterol Researchers 39.19% 47.01x
Retirees 46.16% 46.77x
Texas Activity Researchers 40.27% 46.42x
Realtors & Real Estate Researchers 44.56% 46.24x
Heartburn Sufferers 40.90% 45.76x
Retired Health Insurance Researchers 48.65% 45.65x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Interest attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auto Insurance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auto Insurance Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.48x
Banana Republic 0.01% 1.22x
Mens Wearhouse 0.01% 1.08x
Carhartt 0.12% 1.08x
Express 0.01% 0.96x
Victoria's Secret 0.02% 0.91x
Old Navy 0.01% 0.82x
The Childrens Place 0.01% 0.80x
Journeys 0.01% 0.80x
Maurices 0.01% 0.74x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Location attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Auto Insurance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Auto Insurance Shoppers audience is libertymutual.com.

Website Composition Index
libertymutual.com 1.21% 74.85x
nationalgridus.com 1.94% 49.64x
elderlawanswers.com 1.17% 45.94x
rehold.com 2.51% 44.75x
maravipost.com 1.23% 43.62x
remax.com 1.92% 43.42x
weichert.com 1.49% 43.36x
taxfoundation.org 2.58% 43.23x
angieslist.com 3.35% 43.05x
newsok.com 1.01% 42.40x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Web attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auto Insurance Shoppers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.23% 31.44x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 30.00x
Insurance Cluster 0.60% 26.53x
Home Decoration - Crafts & Kids 0.27% 25.83x
Yard Structures 0.62% 25.54x
Car Keys, Locks & Remotes 1.63% 25.10x
Vitamin Shoppers 0.74% 24.33x
Chat Rooms 0.08% 23.20x
Finance & Accounting Cluster 9.11% 22.87x
Construction Apparel 0.29% 22.80x
Composition Percentage: The overlap percentage between the Auto Insurance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Auto Insurance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auto Insurance Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male