Explore the Auto Show Enthusiasts Audience
Below you'll find more information about the Auto Show Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Auto Show Enthusiasts audience.
INTERESTS
The Auto Show Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auto Show Enthusiasts audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 26.95% | 32.45x |
| Car Enthusiasts | 23.53% | 31.11x |
| Car Collector Enthusiasts | 27.90% | 30.89x |
| Automotive News Readers | 20.90% | 29.22x |
| Jaguar Vehicle Shoppers | 25.36% | 28.06x |
| Auto Repair Researchers | 24.89% | 27.51x |
| Land Rover Shoppers | 25.09% | 27.23x |
| In-Market Car Shoppers | 26.70% | 26.94x |
| BMW Vehicle Shoppers | 19.02% | 25.88x |
| Used Car Shoppers | 23.13% | 25.72x |
Composition Percentage:
The overlap percentage between the Auto Show Enthusiasts audience and the Interest attribute.
Index: A comparison of the Auto Show Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Auto Show Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auto Show Enthusiasts audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.01% | 1.62x |
| Bonobos | 0.05% | 1.62x |
| Jos A. Bank Clothiers | 0.33% | 1.40x |
| Talbots | 0.04% | 1.20x |
| Mens Wearhouse | 0.45% | 1.19x |
| REI | 0.02% | 1.18x |
| Johnston and Murphy | 0.08% | 1.18x |
| Uniqlo | 0.01% | 1.17x |
| White House Black Market | 0.09% | 1.16x |
| Eddie Bauer | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Auto Show Enthusiasts audience and the Location attribute.
Index: A comparison of the Auto Show Enthusiasts audience to the internet population.
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WEBSITES
The Auto Show Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Auto Show Enthusiasts audience is naias.com.
| Website | Composition | Index |
| naias.com | 1.87% | 49.69x |
| houstontoyotacenter.com | 2.75% | 42.69x |
| gatewayclassiccars.com | 1.70% | 42.57x |
| cityofchicago.org | 1.62% | 42.03x |
| auroragov.org | 1.34% | 40.49x |
| goapr.com | 1.43% | 40.05x |
| masssave.com | 1.33% | 37.21x |
| tflcar.com | 1.77% | 36.93x |
| cadillac.com | 1.26% | 36.23x |
| 6speedonline.com | 1.55% | 35.77x |
Composition Percentage:
The overlap percentage between the Auto Show Enthusiasts audience and the Web attribute.
Index: A comparison of the Auto Show Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auto Show Enthusiasts audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.37% | 18.16x |
| Motorsport Equipment | 6.59% | 15.42x |
| Environmentally Friendly Cars | 0.12% | 15.26x |
| Motorcycles & Snowmobiles | 5.07% | 14.89x |
| Auto Body Upkeep & Repair Researchers | 4.02% | 13.72x |
| Car Enthusiasts | 8.63% | 13.57x |
| Motorcycle Racing Researchers | 0.64% | 12.80x |
| Illinois | 5.31% | 12.38x |
| Auto Tires & Parts Repair Researchers | 2.90% | 12.32x |
| Illinois Education | 1.08% | 12.24x |
Composition Percentage:
The overlap percentage between the Auto Show Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Auto Show Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Auto Show Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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