AUTOMOTIVE AUCTIONS ENTHUSIASTS

Audience Size: 5.4 Million Devices

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Explore the Automotive Auctions Enthusiasts Audience

Below you'll find more information about the Automotive Auctions Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Automotive Auctions Enthusiasts audience.

INTERESTS

The Automotive Auctions Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Auctions Enthusiasts audience is Online Auto Shoppers.

Interest	Composition	Index
Online Auto Shoppers	27.31%	18.04x
In-Market Car Shoppers	26.52%	18.01x
Mercedes-Benz Vehicle Shoppers	11.58%	15.20x
Aftermarket Accessories Shoppers	14.19%	14.74x
Cadillac Vehicle Shoppers	21.18%	14.08x
Volkswagen Vehicle Shopper	7.42%	13.95x
Dodge Vehicle Shoppers	13.52%	13.35x
Land Rover Shoppers	20.57%	13.33x
Commercial Truck Researchers	22.64%	13.08x
Auto Body Shoppers	17.26%	13.05x

Composition Percentage: The overlap percentage between the Automotive Auctions Enthusiasts audience and the Interest attribute.

Index: A comparison of the Automotive Auctions Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Automotive Auctions Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Auctions Enthusiasts audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.04x
Gymboree	0.01%	1.04x
Maurices	0.02%	0.88x

Composition Percentage: The overlap percentage between the Automotive Auctions Enthusiasts audience and the Location attribute.

Index: A comparison of the Automotive Auctions Enthusiasts audience to the internet population.

WEBSITES

The Automotive Auctions Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Auctions Enthusiasts audience is newsandtribune.com.

Website	Composition	Index
newsandtribune.com	1.24%	20.08x
nadaguides.com	3.59%	18.02x
autolist.com	4.75%	15.96x
cargurus.com	50.62%	15.64x
wdrb.com	11.00%	14.03x
benzworld.org	1.26%	13.76x
autotrader.com	31.50%	13.60x
bimmerfest.com	1.63%	13.41x
wlky.com	5.83%	13.12x
edmunds.com	4.41%	12.92x

Composition Percentage: The overlap percentage between the Automotive Auctions Enthusiasts audience and the Web attribute.

Index: A comparison of the Automotive Auctions Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Auctions Enthusiasts audience is Car Shopping.

Content Affinity	Composition	Index
Car Shopping	3.45%	12.28x
Auto Body Upkeep & Repair Researchers	0.03%	9.00x
Car Keys, Locks & Remotes	0.02%	8.10x
Auto Enthusiast Information Researchers	1.93%	8.03x
Classic Car Purchase Researchers	7.63%	7.72x
Trucking	0.34%	7.17x
Motorsport Equipment	0.59%	6.71x
Car Enthusiasts	2.91%	6.37x
Kentucky News	8.11%	6.14x
Classic Car Enthusiasts	4.74%	6.11x

Composition Percentage: The overlap percentage between the Automotive Auctions Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Automotive Auctions Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Automotive Auctions Enthusiasts audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male