AUTOMOTIVE AUCTIONS ENTHUSIASTS

Audience Size: 3.2 Million Devices

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Explore the Automotive Auctions Enthusiasts Audience

Below you'll find more information about the Automotive Auctions Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Automotive Auctions Enthusiasts audience.

INTERESTS

The Automotive Auctions Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Auctions Enthusiasts audience is Online Auto Shoppers.

Interest	Composition	Index
Online Auto Shoppers	33.69%	36.86x
In-Market Car Shoppers	32.74%	36.08x
Auto Repair Researchers	27.73%	32.00x
Used Car Shoppers	26.70%	31.41x
Auto Body Shoppers	28.83%	30.79x
Automotive Service Professionals	23.87%	29.70x
Car Buyers	22.44%	28.86x
Classic Car Shoppers	23.46%	27.89x
Truck Shoppers	25.72%	27.66x
Xtreme Sports Fans	24.62%	27.06x

Composition Percentage: The overlap percentage between the Automotive Auctions Enthusiasts audience and the Interest attribute.

Index: A comparison of the Automotive Auctions Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Automotive Auctions Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Auctions Enthusiasts audience is Belk.

Location	Composition	Index
Belk	0.01%	1.22x
Mens Wearhouse	0.45%	1.21x
Buckle	0.14%	1.12x
Jos A. Bank Clothiers	0.26%	1.11x
Ralph Lauren	0.02%	1.10x
Charlotte Russe	0.04%	1.09x
Zumiez	0.06%	1.07x
Lane Bryant	0.04%	1.07x
Tommy Bahama	0.02%	1.02x
Gymboree	0.02%	0.99x

Composition Percentage: The overlap percentage between the Automotive Auctions Enthusiasts audience and the Location attribute.

Index: A comparison of the Automotive Auctions Enthusiasts audience to the internet population.

WEBSITES

The Automotive Auctions Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Auctions Enthusiasts audience is ridesafely.com.

Website	Composition	Index
ridesafely.com	2.54%	60.99x
nada.com	1.01%	52.13x
lge-ku.com	1.33%	47.61x
sdparts.com	1.01%	43.08x
carmonkeys.com	1.49%	40.39x
auction123.com	3.54%	37.01x
carparts.com	2.44%	35.87x
tascaparts.com	1.44%	34.66x
pullapart.com	1.88%	34.01x
rmeuropean.com	1.06%	33.89x

Composition Percentage: The overlap percentage between the Automotive Auctions Enthusiasts audience and the Web attribute.

Index: A comparison of the Automotive Auctions Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Auctions Enthusiasts audience is Auctions & Repossessions.

Content Affinity	Composition	Index
Auctions & Repossessions	2.03%	19.09x
Car Shopping	16.57%	17.16x
Texas Off-Roading	0.16%	16.55x
Car Keys, Locks & Remotes	8.08%	15.71x
Auto Body Upkeep & Repair Researchers	4.36%	14.97x
Motorcycles & Snowmobiles	5.10%	13.88x
Auto Enthusiast Information Researchers	9.85%	13.68x
Car Enthusiasts	8.85%	13.32x
Motorsport Equipment	5.44%	12.54x
Trucking	8.41%	12.33x

Composition Percentage: The overlap percentage between the Automotive Auctions Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Automotive Auctions Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Automotive Auctions Enthusiasts audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male