Dstillery Audiences

AUTOMOTIVE INDUSTRY

Audience Size: 2.6 Million Devices

Explore the Automotive Industry Audience

Below you'll find more information about the Automotive Industry audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Automotive Industry audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive Industry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Industry audience is Car Buyers.

Interest Composition Index
Car Buyers 61.57% 38.18x
Car Enthusiasts 56.67% 36.35x
Auto Repair Researchers 59.35% 35.42x
Telecom Industry 50.75% 33.63x
Audi Vehicle Shoppers 51.80% 31.06x
Subaru Vehicle Shoppers 45.97% 28.80x
Car Collector Enthusiasts 47.30% 28.73x
Used Car Shoppers 54.95% 28.69x
Jeep Vehicle Shoppers 49.04% 27.93x
Ford Mustang Enthusiasts 47.20% 27.57x
Composition Percentage: The overlap percentage between the Automotive Industry audience and the Interest attribute.
Index: A comparison of the Automotive Industry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive Industry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Industry audience is Armani.

Location Composition Index
Armani 0.02% 1.38x
Lorna Jane 0.00% 1.31x
Joe's Jeans 0.00% 1.30x
Chicos 0.04% 1.28x
Hugo Boss 0.01% 1.22x
Brooks Brothers 0.03% 1.18x
Eddie Bauer 0.01% 1.17x
Club Monaco 0.01% 1.15x
J. Crew 0.02% 1.14x
Kate Spade 0.02% 1.13x
Composition Percentage: The overlap percentage between the Automotive Industry audience and the Location attribute.
Index: A comparison of the Automotive Industry audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive Industry audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Industry audience is windingroad.com.

Website Composition Index
windingroad.com 0.11% 59.92x
gt40s.com 0.12% 56.49x
gmpperformance.com 0.17% 54.83x
paceperformance.com 0.23% 54.64x
horsepowerfreaks.com 0.34% 54.35x
xpel.com 0.06% 53.84x
lightwerkz.net 0.03% 53.50x
dchmillburnaudi.com 0.03% 53.28x
parts-vehicle.com 0.03% 52.98x
mcleodracing.com 0.06% 52.02x
Composition Percentage: The overlap percentage between the Automotive Industry audience and the Web attribute.
Index: A comparison of the Automotive Industry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Industry audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 9.02% 26.48x
Environmentally Friendly Cars 0.22% 23.96x
Home Improvement Contractor 5.77% 22.86x
Auto Body Upkeep & Repair Researchers 10.20% 22.51x
Motorcycle Racing Researchers 1.27% 22.31x
Motorsport Equipment 10.92% 21.62x
Car Keys, Locks & Remotes 12.43% 21.21x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.89% 20.87x
Auto Tires & Parts Repair Researchers 7.57% 20.50x
Rural Living 0.33% 20.39x
Composition Percentage: The overlap percentage between the Automotive Industry audience and the Content Affinity attribute.
Index: A comparison of the Automotive Industry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive Industry audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999