Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 1.4 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Buyers.

Interest Composition Index
Car Buyers 68.73% 68.54x
Auto Show Enthusiasts 64.59% 67.69x
Car Collector Enthusiasts 67.28% 65.73x
Automotive Safety Researchers 59.69% 65.67x
Car Enthusiasts 63.35% 60.27x
BMW Vehicle Shoppers 47.25% 52.04x
Tesla Enthusiasts 45.44% 41.98x
Audi Vehicle Shoppers 27.73% 39.35x
Corvette Enthusiasts 47.36% 36.10x
Ford Mustang Enthusiasts 36.69% 35.85x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.38x
Chicos 0.02% 1.34x
White House Black Market 0.02% 1.32x
Michael Kors 0.01% 1.31x
J. Crew 0.01% 1.30x
The Childrens Place 0.01% 1.25x
Talbots 0.02% 1.21x
Express 0.02% 1.17x
Gap 0.01% 1.16x
Mens Wearhouse 0.02% 1.16x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is hotrod.com.

Website Composition Index
hotrod.com 2.37% 68.25x
guideautoweb.com 1.20% 65.40x
topgear.com 2.62% 57.73x
corvetteblogger.com 7.59% 54.88x
fordauthority.com 3.39% 53.80x
cleantechnica.com 14.33% 51.83x
fordmuscle.com 2.47% 48.31x
motorious.com 14.22% 47.92x
autoweek.com 12.66% 47.82x
bikeexif.com 1.61% 46.78x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.75% 37.80x
Assorted Topics (Power Trains, Drones, Web Design) 0.15% 24.21x
Motorcycle Racing Researchers 2.63% 23.28x
Motorsport Equipment 2.73% 21.10x
Watches Retail 0.79% 20.67x
Assorted Topics (Auto, Hobbies, Viral Media) 62.69% 19.70x
Trucking 1.49% 19.51x
Car Shopping 7.61% 17.11x
Motorcycles & Snowmobiles 13.01% 16.70x
Car Information 77.65% 16.22x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male