AUTOMOTIVE NEWS READERS

Audience Size: 1.7 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Auto Show Enthusiasts.

Interest	Composition	Index
Auto Show Enthusiasts	62.65%	52.91x
Car Collector Enthusiasts	63.01%	51.30x
Car Enthusiasts	61.99%	49.27x
Car Buyers	51.34%	48.41x
BMW Vehicle Shoppers	47.27%	43.82x
Tesla Enthusiasts	47.90%	36.55x
Audi Vehicle Shoppers	31.97%	33.33x
Corvette Enthusiasts	43.15%	32.30x
Camera Review Readers	25.25%	31.18x
Ford Mustang Enthusiasts	38.20%	30.87x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.01%	1.63x
Zumiez	0.01%	1.23x
Chicos	0.01%	1.18x
LOFT	0.01%	1.14x
Lane Bryant	0.01%	1.12x
Jos A. Bank Clothiers	0.01%	1.11x
Gap	0.01%	1.08x
Carhartt	0.15%	1.01x
Victoria's Secret	0.02%	0.93x
American Eagle Outfitters	0.01%	0.93x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is hotrod.com.

Website	Composition	Index
hotrod.com	4.35%	50.38x
guideautoweb.com	2.20%	48.94x
superchevy.com	1.15%	47.44x
topgear.com	3.74%	46.65x
automobilemag.com	2.08%	44.88x
corvetteblogger.com	8.62%	44.12x
trucktrend.com	2.19%	43.41x
thetruthaboutcars.com	8.28%	39.09x
bmwblog.com	9.29%	39.08x
cycleworld.com	1.70%	37.99x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.97%	32.95x
Car Keys, Locks & Remotes	0.14%	25.20x
Assorted Topics (Power Trains, Drones, Web Design)	0.26%	24.80x
Motorsport Equipment	3.17%	22.25x
Motorcycle Racing Researchers	2.27%	21.99x
Watches Retail	0.85%	19.39x
Assorted Topics (Auto, Hobbies, Viral Media)	59.47%	19.34x
Trucking	1.98%	18.02x
Auto Body Upkeep & Repair Researchers	0.14%	17.08x
Trucks	0.06%	16.83x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male