AUTOMOTIVE NEWS READERS

Audience Size: 1.7 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	66.92%	42.14x
Car Buyers	63.54%	38.62x
BMW Vehicle Shoppers	54.72%	34.22x
Electric Vehicle Shoppers	56.57%	33.29x
Car Collector Enthusiasts	57.22%	31.92x
Tesla Enthusiasts	52.11%	31.32x
Auto Repair Researchers	51.24%	27.73x
Audi Vehicle Shoppers	45.87%	27.42x
Market Intelligence Researchers	38.82%	26.86x
Motorcycle Enthusiasts	48.94%	26.29x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.02%	1.64x
Journeys	0.02%	1.36x
Aeropostale	0.01%	1.36x
Maurices	0.02%	1.35x
Express	0.01%	1.28x
White House Black Market	0.01%	1.25x
Carhartt	0.20%	1.16x
Buckle	0.01%	1.11x
American Eagle Outfitters	0.01%	1.09x
Victoria's Secret	0.01%	0.98x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is engineswapdepot.com.

Website	Composition	Index
engineswapdepot.com	1.59%	53.40x
fordauthority.com	1.70%	51.25x
motorweek.org	1.13%	45.53x
autospies.com	4.30%	44.76x
drivingline.com	4.13%	44.36x
autonews.com	2.00%	43.35x
gmauthority.com	11.78%	40.52x
miata.net	1.05%	39.22x
bmwblog.com	8.55%	38.34x
turnology.com	1.43%	37.71x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	6.42%	30.57x
Motorsport Equipment	7.88%	23.42x
Motorcycle Racing Researchers	2.02%	23.16x
General Interest	0.11%	22.89x
Car Keys, Locks & Remotes	3.99%	21.72x
Assorted Topics (Power Trains, Drones, Web Design)	2.45%	21.67x
Auto Tires & Parts Repair Researchers	1.57%	19.44x
Auto Body Upkeep & Repair Researchers	2.46%	19.44x
Trucking	8.10%	19.06x
Assorted Topics (Auto, Hobbies, Viral Media)	67.00%	18.24x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male