
Explore the Automotive News Readers Audience
Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS
The Automotive News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.
Interest | Composition | Index |
Car Enthusiasts | 58.89% | 44.41x |
Car Buyers | 53.91% | 42.05x |
Electric Vehicle Shoppers | 53.57% | 36.58x |
BMW Vehicle Shoppers | 49.87% | 36.58x |
Tesla Enthusiasts | 47.05% | 33.12x |
Car Collector Enthusiasts | 50.17% | 32.26x |
Market Intelligence Researchers | 36.09% | 30.61x |
Audi Vehicle Shoppers | 39.97% | 30.60x |
Ford Mustang Enthusiasts | 41.20% | 30.23x |
Auto Repair Researchers | 44.68% | 30.07x |
Composition Percentage:
The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Curious about what else the Automotive News Readers audience is interested in?
Sign Up

APPAREL RETAILERS
The Automotive News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Carhartt.
Location | Composition | Index |
Carhartt | 0.08% | 1.14x |
Composition Percentage:
The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Want to find more of the Automotive News Readers audience in the real world?
Sign Up

WEBSITES
The Automotive News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Automotive News Readers audience is drivingline.com.
Website | Composition | Index |
drivingline.com | 1.40% | 53.75x |
gmauthority.com | 4.71% | 50.83x |
autospies.com | 2.19% | 50.55x |
automaatic.com | 2.04% | 45.03x |
topgear.com | 8.33% | 42.82x |
guideautoweb.com | 2.03% | 42.33x |
thetruthaboutcars.com | 12.48% | 40.58x |
turnology.com | 1.02% | 39.10x |
bmwblog.com | 6.58% | 38.74x |
corvetteblogger.com | 8.38% | 38.11x |
Composition Percentage:
The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Want to see more of the websites the Automotive News Readers audience visits?
Sign Up

CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
Content Affinity | Composition | Index |
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 3.51% | 32.55x |
Assorted Topics (Power Trains, Drones, Web Design) | 1.27% | 25.50x |
Car Keys, Locks & Remotes | 1.34% | 24.96x |
Motorcycle Racing Researchers | 1.54% | 23.83x |
Motorsport Equipment | 4.67% | 23.05x |
Auto Body Upkeep & Repair Researchers | 0.96% | 22.43x |
General Interest | 0.05% | 21.92x |
Hobby Drones & Remote-Controlled Cars | 0.25% | 21.35x |
Assorted Topics (Auto, Hobbies, Viral Media) | 52.25% | 20.81x |
Auto Tires & Parts Repair Researchers | 0.60% | 20.32x |
Composition Percentage:
The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Want to see more of the Content Affinities the Automotive News Readers audience visits?
Sign Up

DEMOGRAPHICS
The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Automotive News Readers audience?
Sign Up