AUTOMOTIVE NEWS READERS

Audience Size: 2.6 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	51.73%	33.29x
Car Buyers	48.36%	30.83x
Car Collector Enthusiasts	44.60%	27.79x
BMW Vehicle Shoppers	39.60%	26.74x
Auto Repair Researchers	40.05%	24.76x
Ford Mustang Enthusiasts	37.39%	24.16x
Audi Vehicle Shoppers	37.90%	23.94x
Corvette Enthusiasts	35.76%	23.25x
Tesla Enthusiasts	34.38%	21.82x
Toyota Vehicle Shopper	37.53%	20.67x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	2.16x
Brooks Brothers	0.04%	1.35x
Lane Bryant	0.05%	1.24x
Mens Wearhouse	0.13%	1.22x
Madewell	0.02%	1.21x
Tommy Bahama	0.03%	1.20x
Ralph Lauren	0.01%	1.18x
Gymboree	0.03%	1.17x
LOFT	0.05%	1.16x
Hollister	0.02%	1.16x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.

Website	Composition	Index
autospies.com	3.34%	99.81x
bringatrailer.com	1.04%	80.05x
vividracing.com	1.12%	75.62x
barnfinds.com	1.12%	75.48x
tflcar.com	3.11%	73.85x
bmwblog.com	2.41%	73.65x
corvetteonline.com	1.31%	71.16x
modbargains.com	1.06%	69.21x
autoclassics.com	2.90%	65.81x
thetruthaboutcars.com	7.42%	62.25x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics #11695 (Auto, Hobbies, Viral Media).

Content Affinity	Composition	Index
Assorted Topics #11695 (Auto, Hobbies, Viral Media)	26.59%	25.08x
Environmentally Friendly Cars	0.21%	23.79x
Motorcycle Racing Researchers	1.17%	22.89x
General Interest	0.59%	21.74x
Motorsport Equipment	10.03%	21.42x
Motorcycles & Snowmobiles	7.29%	21.33x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles)	2.83%	19.24x
Parenting & Nutrition	0.16%	17.43x
Car Information	63.68%	16.92x
Car Enthusiasts	11.55%	16.89x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male