AUTOMOTIVE NEWS READERS

Audience Size: 1.7 Million Devices

View All Audiences

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Collector Enthusiasts.

Interest	Composition	Index
Car Collector Enthusiasts	45.70%	61.92x
Auto Show Enthusiasts	41.57%	61.16x
Car Enthusiasts	42.73%	52.41x
BMW Vehicle Shoppers	61.86%	52.23x
Automotive Safety Researchers	50.06%	48.61x
Car Buyers	64.68%	48.23x
Tesla Enthusiasts	47.80%	43.73x
Luxury Watch Shoppers	22.30%	40.94x
Corvette Enthusiasts	33.79%	32.72x
Volkswagen Vehicle Shopper	16.48%	30.95x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Gymboree.

Location	Composition	Index
Gymboree	0.01%	1.40x
Maurices	0.02%	1.21x
Old Navy	0.01%	1.09x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is fordauthority.com.

Website	Composition	Index
fordauthority.com	1.21%	54.15x
autoweek.com	4.36%	44.90x
fordmuscle.com	1.72%	44.50x
motorious.com	6.83%	41.32x
silodrome.com	8.61%	37.85x
carscoops.com	13.12%	37.27x
macsmotorcitygarage.com	2.92%	35.61x
dragzine.com	5.19%	35.56x
corvetteblogger.com	4.41%	35.05x
caranddriver.com	14.35%	34.73x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Auto, Hobbies, Viral Media).

Content Affinity	Composition	Index
Assorted Topics (Auto, Hobbies, Viral Media)	42.99%	20.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.81%	18.90x
Motorcycle Racing Researchers	1.78%	16.93x
Watches Retail	0.49%	15.85x
Car Information	57.77%	15.77x
Muscle Cars	2.75%	15.70x
Motorsport Equipment	1.44%	15.21x
Assorted Topics (Power Trains, Drones, Web Design)	0.05%	14.64x
Motorcycles & Snowmobiles	8.35%	13.52x
Trucking	0.68%	13.48x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male