AUTOMOTIVE NEWS READERS

Audience Size: 3.4 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	66.78%	45.34x
Car Buyers	63.16%	41.62x
BMW Vehicle Shoppers	54.46%	37.61x
Car Collector Enthusiasts	57.11%	34.75x
Electric Vehicle Shoppers	53.40%	34.49x
Tesla Enthusiasts	50.22%	33.20x
Auto Repair Researchers	51.00%	31.93x
Audi Vehicle Shoppers	46.71%	31.58x
Ford Mustang Enthusiasts	47.74%	30.35x
Mazda Vehicle Shoppers	43.38%	29.63x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is American Eagle Outfitters.

Location	Composition	Index
American Eagle Outfitters	0.01%	1.41x
Chicos	0.01%	1.39x
Carhartt	0.16%	1.24x
Old Navy	0.01%	1.05x
The Childrens Place	0.01%	1.03x
Mens Wearhouse	0.02%	1.02x
Victoria's Secret	0.01%	0.89x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is engineswapdepot.com.

Website	Composition	Index
engineswapdepot.com	2.28%	56.26x
autospies.com	4.16%	50.61x
motorweek.org	1.76%	48.07x
autonews.com	2.80%	47.49x
tflcar.com	1.77%	45.57x
goapr.com	1.27%	44.47x
drivingline.com	6.17%	44.17x
evasivemotorsports.com	1.32%	43.78x
enjukuracing.com	1.11%	43.04x
roadkill.com	1.16%	42.57x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	6.14%	35.03x
Motorcycle Racing Researchers	1.76%	27.45x
Environmentally Friendly Cars	0.06%	27.42x
Motorsport Equipment	9.28%	27.25x
General Interest	0.23%	26.17x
Car Keys, Locks & Remotes	6.74%	22.94x
Assorted Topics (Power Trains, Drones, Web Design)	2.54%	22.87x
Trucking	9.64%	22.40x
Auto Tires & Parts Repair Researchers	2.34%	22.12x
Assorted Topics (Auto, Hobbies, Viral Media)	60.71%	22.03x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male