Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 2.2 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 56.89% 38.21x
Car Buyers 55.55% 33.37x
BMW Vehicle Shoppers 43.71% 30.84x
Car Collector Enthusiasts 51.10% 29.10x
Electric Vehicle Shoppers 37.25% 26.15x
Audi Vehicle Shoppers 40.92% 26.10x
Auto Repair Researchers 44.60% 25.71x
Tesla Enthusiasts 36.29% 25.54x
Ford Mustang Enthusiasts 42.47% 25.35x
Corvette Enthusiasts 41.03% 23.31x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.25x
Mens Wearhouse 0.40% 1.19x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.

Website Composition Index
autospies.com 3.54% 114.65x
bringatrailer.com 1.06% 89.54x
vividracing.com 1.13% 86.17x
barnfinds.com 1.11% 84.57x
corvetteonline.com 1.37% 84.02x
bmwblog.com 3.18% 81.41x
modbargains.com 1.11% 80.80x
tflcar.com 3.35% 79.96x
autoclassics.com 3.08% 76.59x
motorweek.org 2.48% 68.47x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Auto, Hobbies, Viral Media).

Content Affinity Composition Index
Assorted Topics (Auto, Hobbies, Viral Media) 36.18% 25.99x
Motorcycles & Snowmobiles 9.12% 24.08x
Motorsport Equipment 11.62% 23.77x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.34% 23.75x
Car Enthusiasts 13.41% 18.72x
Auto Tires & Parts Repair Researchers 5.59% 18.53x
Auto Body Upkeep & Repair Researchers 6.69% 18.48x
Car Information 74.08% 17.70x
Car Keys, Locks & Remotes 9.72% 16.66x
Trucking 13.52% 16.27x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male