AUTOMOTIVE NEWS READERS

Audience Size: 1.4 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Buyers.

Interest	Composition	Index
Car Buyers	68.73%	68.54x
Auto Show Enthusiasts	64.59%	67.69x
Car Collector Enthusiasts	67.28%	65.73x
Automotive Safety Researchers	59.69%	65.67x
Car Enthusiasts	63.35%	60.27x
BMW Vehicle Shoppers	47.25%	52.04x
Tesla Enthusiasts	45.44%	41.98x
Audi Vehicle Shoppers	27.73%	39.35x
Corvette Enthusiasts	47.36%	36.10x
Ford Mustang Enthusiasts	36.69%	35.85x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Lululemon.

Location	Composition	Index
Lululemon	0.02%	1.38x
Chicos	0.02%	1.34x
White House Black Market	0.02%	1.32x
Michael Kors	0.01%	1.31x
J. Crew	0.01%	1.30x
The Childrens Place	0.01%	1.25x
Talbots	0.02%	1.21x
Express	0.02%	1.17x
Gap	0.01%	1.16x
Mens Wearhouse	0.02%	1.16x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is hotrod.com.

Website	Composition	Index
hotrod.com	2.37%	68.25x
guideautoweb.com	1.20%	65.40x
topgear.com	2.62%	57.73x
corvetteblogger.com	7.59%	54.88x
fordauthority.com	3.39%	53.80x
cleantechnica.com	14.33%	51.83x
fordmuscle.com	2.47%	48.31x
motorious.com	14.22%	47.92x
autoweek.com	12.66%	47.82x
bikeexif.com	1.61%	46.78x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.75%	37.80x
Assorted Topics (Power Trains, Drones, Web Design)	0.15%	24.21x
Motorcycle Racing Researchers	2.63%	23.28x
Motorsport Equipment	2.73%	21.10x
Watches Retail	0.79%	20.67x
Assorted Topics (Auto, Hobbies, Viral Media)	62.69%	19.70x
Trucking	1.49%	19.51x
Car Shopping	7.61%	17.11x
Motorcycles & Snowmobiles	13.01%	16.70x
Car Information	77.65%	16.22x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male