Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 3.1 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 64.53% 48.72x
Car Buyers 61.89% 44.84x
BMW Vehicle Shoppers 51.49% 39.33x
Car Collector Enthusiasts 56.54% 38.87x
Electric Vehicle Shoppers 48.09% 36.15x
Auto Repair Researchers 50.93% 34.80x
Audi Vehicle Shoppers 48.14% 34.75x
Tesla Enthusiasts 45.77% 34.66x
Ford Mustang Enthusiasts 50.38% 34.45x
Motorcycle Enthusiasts 46.76% 32.42x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is White House Black Market.

Location Composition Index
White House Black Market 0.48% 1.45x
Jos A. Bank Clothiers 0.35% 1.41x
Mens Wearhouse 0.58% 1.37x
Bonobos 0.10% 1.29x
Buckle 0.33% 1.29x
Johnston and Murphy 0.62% 1.22x
Topshop 0.02% 1.20x
Columbia 0.01% 1.20x
Dressbarn 0.05% 1.19x
The North Face 0.02% 1.17x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.

Website Composition Index
autospies.com 1.52% 77.78x
autoclassics.com 1.72% 63.97x
wardsauto.com 1.50% 55.05x
enginelabs.com 1.25% 54.17x
chevyhardcore.com 1.30% 52.71x
bmwblog.com 5.65% 52.17x
dragzine.com 2.50% 51.57x
redline360.com 1.18% 49.86x
motorweek.org 2.50% 49.38x
rkmotors.com 1.02% 48.87x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.25% 27.67x
Environmentally Friendly Cars 0.14% 27.13x
Motorcycle Racing Researchers 1.56% 23.90x
Motorsport Equipment 10.13% 23.43x
General Interest 0.35% 22.89x
Assorted Topics (Auto, Hobbies, Viral Media) 47.59% 21.93x
Auto Tires & Parts Repair Researchers 3.40% 21.26x
Motorcycles & Snowmobiles 10.99% 20.66x
Auto Body Upkeep & Repair Researchers 4.72% 19.25x
Trucking 11.40% 18.93x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male