AUTOMOTIVE NEWS READERS

Audience Size: 2.9 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	65.60%	45.44x
Car Buyers	62.42%	42.23x
BMW Vehicle Shoppers	55.44%	37.03x
Car Collector Enthusiasts	56.39%	34.99x
Electric Vehicle Shoppers	52.94%	33.39x
Auto Repair Researchers	51.23%	32.67x
Tesla Enthusiasts	50.40%	32.05x
Audi Vehicle Shoppers	48.00%	31.56x
Ford Mustang Enthusiasts	47.61%	31.10x
Motorcycle Enthusiasts	46.94%	29.98x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Chicos.

Location	Composition	Index
Chicos	0.04%	1.40x
REI	0.01%	1.38x
White House Black Market	0.04%	1.36x
Coach	0.02%	1.34x
Talbots	0.03%	1.32x
Brooks Brothers	0.02%	1.27x
The North Face	0.01%	1.26x
Eddie Bauer	0.01%	1.26x
Carhartt	0.25%	1.20x
Gymboree	0.03%	1.20x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autoclassics.com.

Website	Composition	Index
autoclassics.com	1.09%	56.86x
engineswapdepot.com	2.53%	52.11x
autospies.com	2.91%	51.99x
autonews.com	3.05%	45.81x
motorweek.org	2.03%	44.59x
tflcar.com	2.22%	43.04x
bmwblog.com	6.16%	42.90x
roadkill.com	1.14%	41.96x
drivingline.com	7.00%	39.77x
news.pickuptrucks.com	6.18%	38.85x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	5.92%	33.51x
Motorcycle Racing Researchers	1.63%	26.48x
Environmentally Friendly Cars	0.09%	26.26x
General Interest	0.27%	26.26x
Motorsport Equipment	9.67%	25.85x
Rural Living	0.07%	22.66x
Assorted Topics (Auto, Hobbies, Viral Media)	56.80%	21.80x
Auto Tires & Parts Repair Researchers	2.74%	21.78x
Trucking	10.27%	21.36x
Car Keys, Locks & Remotes	7.66%	21.21x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male