Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 2.9 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 65.60% 45.44x
Car Buyers 62.42% 42.23x
BMW Vehicle Shoppers 55.44% 37.03x
Car Collector Enthusiasts 56.39% 34.99x
Electric Vehicle Shoppers 52.94% 33.39x
Auto Repair Researchers 51.23% 32.67x
Tesla Enthusiasts 50.40% 32.05x
Audi Vehicle Shoppers 48.00% 31.56x
Ford Mustang Enthusiasts 47.61% 31.10x
Motorcycle Enthusiasts 46.94% 29.98x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.40x
REI 0.01% 1.38x
White House Black Market 0.04% 1.36x
Coach 0.02% 1.34x
Talbots 0.03% 1.32x
Brooks Brothers 0.02% 1.27x
The North Face 0.01% 1.26x
Eddie Bauer 0.01% 1.26x
Carhartt 0.25% 1.20x
Gymboree 0.03% 1.20x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autoclassics.com.

Website Composition Index
autoclassics.com 1.09% 56.86x
engineswapdepot.com 2.53% 52.11x
autospies.com 2.91% 51.99x
autonews.com 3.05% 45.81x
motorweek.org 2.03% 44.59x
tflcar.com 2.22% 43.04x
bmwblog.com 6.16% 42.90x
roadkill.com 1.14% 41.96x
drivingline.com 7.00% 39.77x
news.pickuptrucks.com 6.18% 38.85x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.92% 33.51x
Motorcycle Racing Researchers 1.63% 26.48x
Environmentally Friendly Cars 0.09% 26.26x
General Interest 0.27% 26.26x
Motorsport Equipment 9.67% 25.85x
Rural Living 0.07% 22.66x
Assorted Topics (Auto, Hobbies, Viral Media) 56.80% 21.80x
Auto Tires & Parts Repair Researchers 2.74% 21.78x
Trucking 10.27% 21.36x
Car Keys, Locks & Remotes 7.66% 21.21x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male