AUTOMOTIVE NEWS READERS

Audience Size: 2.6 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	60.53%	43.20x
Car Buyers	56.05%	41.22x
Electric Vehicle Shoppers	53.92%	35.56x
BMW Vehicle Shoppers	50.84%	34.95x
Tesla Enthusiasts	48.13%	32.57x
Car Collector Enthusiasts	51.48%	31.90x
Market Intelligence Researchers	37.41%	30.50x
Audi Vehicle Shoppers	42.48%	30.12x
Camera Review Readers	35.92%	30.10x
Auto Repair Researchers	47.32%	29.91x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.53x
Mens Wearhouse	0.02%	1.30x
Gap	0.01%	1.20x
Lane Bryant	0.01%	1.13x
Carhartt	0.16%	1.11x
Maurices	0.02%	1.06x
The Childrens Place	0.01%	0.98x
Old Navy	0.02%	0.92x
Journeys	0.01%	0.76x
Victoria's Secret	0.01%	0.75x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is engineswapdepot.com.

Website	Composition	Index
engineswapdepot.com	1.30%	78.11x
fordauthority.com	1.38%	74.18x
drivingline.com	3.21%	64.10x
autospies.com	4.19%	61.43x
autonews.com	1.52%	60.97x
gmauthority.com	9.63%	58.89x
bmwblog.com	8.71%	51.93x
janes.com	1.25%	51.38x
turnology.com	1.53%	51.00x
topgear.com	13.03%	49.43x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.97%	27.31x
Motorsport Equipment	5.19%	21.85x
Car Keys, Locks & Remotes	2.11%	21.46x
Motorcycle Racing Researchers	1.51%	20.95x
Assorted Topics (Power Trains, Drones, Web Design)	1.49%	20.86x
Auto Body Upkeep & Repair Researchers	1.34%	19.00x
Assorted Topics (Auto, Hobbies, Viral Media)	51.31%	18.89x
Hobby Drones & Remote-Controlled Cars	0.34%	18.52x
Auto Tires & Parts Repair Researchers	0.88%	18.45x
Gadgets	0.06%	18.32x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male