AUTOMOTIVE NEWS READERS

Audience Size: 2.3 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	57.13%	80.15x
Car Buyers	55.93%	69.69x
BMW Vehicle Shoppers	45.38%	62.80x
Car Collector Enthusiasts	51.40%	61.06x
Electric Vehicle Shoppers	39.39%	53.38x
Auto Repair Researchers	45.14%	52.78x
Ford Mustang Enthusiasts	42.98%	52.50x
Audi Vehicle Shoppers	42.12%	52.28x
Tesla Enthusiasts	37.41%	52.28x
Corvette Enthusiasts	40.87%	48.10x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Columbia.

Location	Composition	Index
Columbia	0.02%	1.41x
Jos A. Bank Clothiers	0.35%	1.36x
Mens Wearhouse	0.55%	1.31x
Topshop	0.01%	1.28x
Johnston and Murphy	0.12%	1.24x
Michael Kors	0.02%	1.21x
REI	0.02%	1.17x
Club Monaco	0.02%	1.17x
White House Black Market	0.16%	1.16x
Talbots	0.05%	1.16x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.

Website	Composition	Index
autospies.com	3.38%	119.85x
bringatrailer.com	1.04%	92.11x
corvetteonline.com	1.40%	91.96x
modbargains.com	1.07%	88.46x
barnfinds.com	1.09%	84.99x
autoclassics.com	3.10%	83.99x
vividracing.com	1.03%	83.95x
bmwblog.com	4.91%	78.11x
tflcar.com	3.74%	76.45x
lsxmag.com	1.73%	74.13x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Environmentally Friendly Cars.

Content Affinity	Composition	Index
Environmentally Friendly Cars	0.23%	30.69x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	5.16%	29.40x
Motorcycle Racing Researchers	1.58%	29.39x
General Interest	0.58%	28.90x
Assorted Topics (Auto, Hobbies, Viral Media)	42.31%	28.21x
Motorcycles & Snowmobiles	10.05%	27.74x
Motorsport Equipment	12.05%	27.63x
Auto Tires & Parts Repair Researchers	5.25%	22.94x
Auto Body Upkeep & Repair Researchers	6.53%	22.15x
Parenting & Nutrition	0.10%	21.57x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male