AUTOMOTIVE NEWS READERS

Audience Size: 2.6 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	62.11%	40.83x
Car Buyers	56.20%	39.36x
Electric Vehicle Shoppers	54.13%	35.21x
BMW Vehicle Shoppers	54.00%	34.81x
Tesla Enthusiasts	48.37%	31.64x
Car Collector Enthusiasts	52.34%	31.00x
Audi Vehicle Shoppers	40.09%	29.28x
Ford Mustang Enthusiasts	41.68%	27.75x
Auto Repair Researchers	46.30%	27.49x
Market Intelligence Researchers	35.76%	27.42x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.01%	1.34x
Maurices	0.02%	1.16x
White House Black Market	0.01%	1.14x
Carhartt	0.13%	1.12x
American Eagle Outfitters	0.01%	1.09x
Buckle	0.01%	1.02x
Journeys	0.02%	1.01x
Victoria's Secret	0.01%	0.94x
The Childrens Place	0.01%	0.81x
Old Navy	0.01%	0.76x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is gmauthority.com.

Website	Composition	Index
gmauthority.com	2.79%	53.95x
automaatic.com	1.29%	48.49x
autospies.com	1.57%	48.42x
topgear.com	7.85%	45.42x
corvetteblogger.com	9.13%	43.86x
guideautoweb.com	2.46%	41.20x
superstreetonline.com	3.53%	40.24x
thetruthaboutcars.com	11.84%	39.59x
tflcar.com	2.26%	39.22x
bmwblog.com	8.12%	38.26x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.36%	31.44x
Car Keys, Locks & Remotes	0.57%	25.36x
Assorted Topics (Power Trains, Drones, Web Design)	0.60%	22.96x
Motorsport Equipment	4.83%	21.17x
Hobby Drones & Remote-Controlled Cars	0.14%	20.50x
Auto Body Upkeep & Repair Researchers	0.54%	19.96x
Auto Tires & Parts Repair Researchers	0.43%	19.20x
Assorted Topics (Auto, Hobbies, Viral Media)	58.50%	18.11x
Motorcycle Racing Researchers	1.88%	18.05x
Auctions & Repossessions	0.09%	16.77x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male