Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 1.7 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 62.65% 52.91x
Car Collector Enthusiasts 63.01% 51.30x
Car Enthusiasts 61.99% 49.27x
Car Buyers 51.34% 48.41x
BMW Vehicle Shoppers 47.27% 43.82x
Tesla Enthusiasts 47.90% 36.55x
Audi Vehicle Shoppers 31.97% 33.33x
Corvette Enthusiasts 43.15% 32.30x
Camera Review Readers 25.25% 31.18x
Ford Mustang Enthusiasts 38.20% 30.87x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.63x
Zumiez 0.01% 1.23x
Chicos 0.01% 1.18x
LOFT 0.01% 1.14x
Lane Bryant 0.01% 1.12x
Jos A. Bank Clothiers 0.01% 1.11x
Gap 0.01% 1.08x
Carhartt 0.15% 1.01x
Victoria's Secret 0.02% 0.93x
American Eagle Outfitters 0.01% 0.93x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is hotrod.com.

Website Composition Index
hotrod.com 4.35% 50.38x
guideautoweb.com 2.20% 48.94x
superchevy.com 1.15% 47.44x
topgear.com 3.74% 46.65x
automobilemag.com 2.08% 44.88x
corvetteblogger.com 8.62% 44.12x
trucktrend.com 2.19% 43.41x
thetruthaboutcars.com 8.28% 39.09x
bmwblog.com 9.29% 39.08x
cycleworld.com 1.70% 37.99x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.97% 32.95x
Car Keys, Locks & Remotes 0.14% 25.20x
Assorted Topics (Power Trains, Drones, Web Design) 0.26% 24.80x
Motorsport Equipment 3.17% 22.25x
Motorcycle Racing Researchers 2.27% 21.99x
Watches Retail 0.85% 19.39x
Assorted Topics (Auto, Hobbies, Viral Media) 59.47% 19.34x
Trucking 1.98% 18.02x
Auto Body Upkeep & Repair Researchers 0.14% 17.08x
Trucks 0.06% 16.83x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male