Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 1.7 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 66.92% 42.14x
Car Buyers 63.54% 38.62x
BMW Vehicle Shoppers 54.72% 34.22x
Electric Vehicle Shoppers 56.57% 33.29x
Car Collector Enthusiasts 57.22% 31.92x
Tesla Enthusiasts 52.11% 31.32x
Auto Repair Researchers 51.24% 27.73x
Audi Vehicle Shoppers 45.87% 27.42x
Market Intelligence Researchers 38.82% 26.86x
Motorcycle Enthusiasts 48.94% 26.29x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.64x
Journeys 0.02% 1.36x
Aeropostale 0.01% 1.36x
Maurices 0.02% 1.35x
Express 0.01% 1.28x
White House Black Market 0.01% 1.25x
Carhartt 0.20% 1.16x
Buckle 0.01% 1.11x
American Eagle Outfitters 0.01% 1.09x
Victoria's Secret 0.01% 0.98x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 1.59% 53.40x
fordauthority.com 1.70% 51.25x
motorweek.org 1.13% 45.53x
autospies.com 4.30% 44.76x
drivingline.com 4.13% 44.36x
autonews.com 2.00% 43.35x
gmauthority.com 11.78% 40.52x
miata.net 1.05% 39.22x
bmwblog.com 8.55% 38.34x
turnology.com 1.43% 37.71x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 6.42% 30.57x
Motorsport Equipment 7.88% 23.42x
Motorcycle Racing Researchers 2.02% 23.16x
General Interest 0.11% 22.89x
Car Keys, Locks & Remotes 3.99% 21.72x
Assorted Topics (Power Trains, Drones, Web Design) 2.45% 21.67x
Auto Tires & Parts Repair Researchers 1.57% 19.44x
Auto Body Upkeep & Repair Researchers 2.46% 19.44x
Trucking 8.10% 19.06x
Assorted Topics (Auto, Hobbies, Viral Media) 67.00% 18.24x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male