AUTOMOTIVE NEWS READERS

Audience Size: 2.8 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	60.85%	39.89x
Car Buyers	56.32%	37.55x
BMW Vehicle Shoppers	48.91%	33.00x
Electric Vehicle Shoppers	50.03%	32.01x
Car Collector Enthusiasts	51.54%	31.15x
Tesla Enthusiasts	46.41%	30.06x
Auto Repair Researchers	46.27%	28.11x
Audi Vehicle Shoppers	41.85%	27.30x
Ford Mustang Enthusiasts	43.61%	26.60x
Market Intelligence Researchers	34.07%	26.20x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is LOFT.

Location	Composition	Index
LOFT	0.01%	1.86x
Jos A. Bank Clothiers	0.01%	1.68x
Banana Republic	0.01%	1.68x
Mens Wearhouse	0.02%	1.38x
Journeys	0.01%	1.36x
Maurices	0.02%	1.26x
Carhartt	0.18%	1.19x
The Childrens Place	0.01%	1.12x
Victoria's Secret	0.01%	1.07x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is engineswapdepot.com.

Website	Composition	Index
engineswapdepot.com	1.72%	57.80x
fordauthority.com	1.75%	54.13x
autospies.com	4.30%	50.01x
motorweek.org	1.27%	49.15x
autonews.com	2.15%	47.82x
drivingline.com	4.76%	47.47x
tflcar.com	1.21%	45.38x
dieselworldmag.com	1.06%	43.14x
gmauthority.com	12.68%	42.67x
turnology.com	1.24%	42.46x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	5.31%	30.87x
Motorcycle Racing Researchers	1.46%	24.46x
General Interest	0.14%	23.20x
Motorsport Equipment	7.32%	22.94x
Car Keys, Locks & Remotes	4.61%	20.87x
Assorted Topics (Power Trains, Drones, Web Design)	2.13%	19.79x
Auto Tires & Parts Repair Researchers	1.70%	19.67x
Assorted Topics (Auto, Hobbies, Viral Media)	56.75%	19.53x
Auto Body Upkeep & Repair Researchers	2.70%	19.50x
Trucking	7.71%	19.32x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male