AUTOMOTIVE NEWS READERS

Audience Size: 3.2 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	64.68%	50.54x
Car Buyers	62.02%	46.45x
BMW Vehicle Shoppers	51.41%	41.74x
Car Collector Enthusiasts	56.59%	40.10x
Electric Vehicle Shoppers	49.29%	37.69x
Tesla Enthusiasts	46.28%	36.50x
Audi Vehicle Shoppers	47.50%	36.18x
Ford Mustang Enthusiasts	49.31%	36.12x
Auto Repair Researchers	51.24%	35.85x
Motorcycle Enthusiasts	47.56%	33.93x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Belk.

Location	Composition	Index
Belk	0.01%	1.33x
Aeropostale	0.05%	1.23x
Lane Bryant	0.03%	1.21x
Carhartt	0.29%	1.17x
Dressbarn	0.03%	1.17x
Old Navy	0.07%	1.16x
Ralph Lauren	0.01%	1.15x
Chicos	0.04%	1.13x
Tommy Bahama	0.01%	1.12x
Mens Wearhouse	0.05%	1.10x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.

Website	Composition	Index
autospies.com	2.35%	69.48x
autoclassics.com	1.32%	67.64x
wardsauto.com	1.13%	58.41x
engineswapdepot.com	2.95%	56.69x
autonews.com	3.80%	52.54x
bmwblog.com	5.64%	52.09x
redline360.com	1.01%	51.39x
motorweek.org	2.35%	50.50x
roadkill.com	1.17%	50.07x
autoevolution.com	7.38%	49.49x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	5.32%	31.14x
Environmentally Friendly Cars	0.12%	29.59x
Motorcycle Racing Researchers	1.64%	24.78x
Motorsport Equipment	9.87%	24.63x
General Interest	0.36%	24.48x
Assorted Topics (Auto, Hobbies, Viral Media)	50.02%	22.95x
Auto Tires & Parts Repair Researchers	3.20%	21.94x
Motorcycles & Snowmobiles	11.03%	21.60x
Assorted Topics (Power Trains, Drones, Web Design)	2.27%	20.87x
Trucking	10.91%	20.38x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male