AUTOMOTIVE NEWS READERS

Audience Size: 2.3 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	61.61%	54.28x
Car Buyers	60.76%	46.67x
BMW Vehicle Shoppers	48.78%	43.25x
Car Collector Enthusiasts	54.79%	41.24x
Electric Vehicle Shoppers	43.80%	38.80x
Tesla Enthusiasts	41.09%	37.16x
Auto Repair Researchers	48.90%	35.54x
Audi Vehicle Shoppers	46.46%	35.49x
Ford Mustang Enthusiasts	47.95%	35.11x
Motorcycle Enthusiasts	42.10%	33.80x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is REI.

Location	Composition	Index
REI	0.03%	1.38x
Mens Wearhouse	0.66%	1.37x
Jos A. Bank Clothiers	0.40%	1.37x
White House Black Market	0.38%	1.31x
Tommy Bahama	0.05%	1.29x
Club Monaco	0.02%	1.27x
Uniqlo	0.03%	1.27x
Buckle	0.26%	1.16x
Johnston and Murphy	0.39%	1.16x
J. Crew	0.08%	1.13x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.

Website	Composition	Index
autospies.com	3.09%	119.49x
corvetteonline.com	1.33%	94.95x
autoclassics.com	2.91%	85.83x
barnfinds.com	1.02%	84.18x
lsxmag.com	1.62%	78.08x
bmwblog.com	6.32%	77.74x
autoindustriya.com	1.08%	77.00x
wardsauto.com	2.65%	73.03x
urotuning.com	1.27%	72.12x
streetmusclemag.com	1.27%	71.93x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Environmentally Friendly Cars.

Content Affinity	Composition	Index
Environmentally Friendly Cars	0.21%	28.11x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	5.74%	26.51x
General Interest	0.50%	24.82x
Motorcycle Racing Researchers	1.70%	24.72x
Motorsport Equipment	11.71%	23.83x
Assorted Topics (Auto, Hobbies, Viral Media)	48.23%	22.57x
Motorcycles & Snowmobiles	11.54%	22.03x
Auto Tires & Parts Repair Researchers	4.60%	20.65x
Auto Body Upkeep & Repair Researchers	5.90%	18.78x
Parenting & Nutrition	0.07%	18.27x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male