Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 1.7 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Collector Enthusiasts.

Interest Composition Index
Car Collector Enthusiasts 45.70% 61.92x
Auto Show Enthusiasts 41.57% 61.16x
Car Enthusiasts 42.73% 52.41x
BMW Vehicle Shoppers 61.86% 52.23x
Automotive Safety Researchers 50.06% 48.61x
Car Buyers 64.68% 48.23x
Tesla Enthusiasts 47.80% 43.73x
Luxury Watch Shoppers 22.30% 40.94x
Corvette Enthusiasts 33.79% 32.72x
Volkswagen Vehicle Shopper 16.48% 30.95x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.40x
Maurices 0.02% 1.21x
Old Navy 0.01% 1.09x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is fordauthority.com.

Website Composition Index
fordauthority.com 1.21% 54.15x
autoweek.com 4.36% 44.90x
fordmuscle.com 1.72% 44.50x
motorious.com 6.83% 41.32x
silodrome.com 8.61% 37.85x
carscoops.com 13.12% 37.27x
macsmotorcitygarage.com 2.92% 35.61x
dragzine.com 5.19% 35.56x
corvetteblogger.com 4.41% 35.05x
caranddriver.com 14.35% 34.73x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Auto, Hobbies, Viral Media).

Content Affinity Composition Index
Assorted Topics (Auto, Hobbies, Viral Media) 42.99% 20.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.81% 18.90x
Motorcycle Racing Researchers 1.78% 16.93x
Watches Retail 0.49% 15.85x
Car Information 57.77% 15.77x
Muscle Cars 2.75% 15.70x
Motorsport Equipment 1.44% 15.21x
Assorted Topics (Power Trains, Drones, Web Design) 0.05% 14.64x
Motorcycles & Snowmobiles 8.35% 13.52x
Trucking 0.68% 13.48x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male