Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 326.8 Thousand Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 326.8 thousand unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 59.75% 47.03x
Car Buyers 54.85% 44.06x
Electric Vehicle Shoppers 54.07% 39.53x
BMW Vehicle Shoppers 51.51% 39.24x
Tesla Enthusiasts 47.40% 34.62x
Car Collector Enthusiasts 51.30% 33.76x
Audi Vehicle Shoppers 39.28% 32.64x
Market Intelligence Researchers 34.69% 32.18x
Camera Review Readers 33.32% 31.44x
Tech News Enthusiasts 32.00% 30.96x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.10x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is drivingline.com.

Website Composition Index
drivingline.com 1.03% 59.09x
gmauthority.com 3.82% 56.81x
autospies.com 1.88% 52.87x
automaatic.com 1.74% 50.62x
topgear.com 8.35% 46.77x
corvetteblogger.com 9.12% 45.03x
thetruthaboutcars.com 11.99% 42.53x
guideautoweb.com 2.17% 41.94x
bmwblog.com 7.44% 41.12x
tflcar.com 2.39% 40.00x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.46% 34.34x
Car Keys, Locks & Remotes 0.83% 26.74x
Assorted Topics (Power Trains, Drones, Web Design) 0.55% 23.68x
Auto Body Upkeep & Repair Researchers 0.68% 22.90x
Hobby Drones & Remote-Controlled Cars 0.18% 22.82x
Motorsport Equipment 4.70% 22.57x
Motorcycle Racing Researchers 1.77% 21.43x
Auto Tires & Parts Repair Researchers 0.50% 20.15x
Assorted Topics (Auto, Hobbies, Viral Media) 55.72% 20.08x
Trucking 4.66% 18.02x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male