AUTOMOTIVE NEWS READERS

Audience Size: 3 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	68.04%	44.33x
Car Buyers	66.17%	39.91x
BMW Vehicle Shoppers	55.46%	36.93x
Car Collector Enthusiasts	58.59%	34.79x
Electric Vehicle Shoppers	53.32%	33.06x
Tesla Enthusiasts	49.77%	32.10x
Audi Vehicle Shoppers	50.60%	31.11x
Auto Repair Researchers	53.85%	30.85x
Ford Mustang Enthusiasts	50.82%	30.56x
Motorcycle Enthusiasts	49.78%	29.62x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Columbia.

Location	Composition	Index
Columbia	0.01%	1.51x
REI	0.02%	1.38x
Talbots	0.04%	1.37x
The North Face	0.02%	1.27x
Express Outlets	0.01%	1.26x
Chicos	0.06%	1.25x
Urban Outfitters	0.04%	1.25x
White House Black Market	0.07%	1.24x
H&M	0.07%	1.22x
Bonobos	0.01%	1.20x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.

Website	Composition	Index
autospies.com	2.74%	75.19x
autoclassics.com	1.31%	73.72x
engineswapdepot.com	2.95%	64.41x
wardsauto.com	1.08%	63.75x
autonews.com	3.68%	57.60x
bmwblog.com	6.43%	54.80x
redline360.com	1.01%	54.29x
motorweek.org	2.42%	53.93x
roadkill.com	1.23%	53.34x
artofgears.com	1.11%	52.38x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	6.13%	30.90x
Environmentally Friendly Cars	0.10%	27.63x
Motorcycle Racing Researchers	1.74%	25.35x
General Interest	0.36%	24.92x
Motorsport Equipment	10.22%	24.01x
Auto Tires & Parts Repair Researchers	3.15%	20.81x
Assorted Topics (Auto, Hobbies, Viral Media)	55.90%	20.78x
Motorcycles & Snowmobiles	12.24%	20.17x
Assorted Topics (Power Trains, Drones, Web Design)	2.34%	19.92x
Trucking	11.10%	19.69x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male