AUTOMOTIVE NEWS READERS

Audience Size: 2.2 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	60.73%	46.54x
Car Buyers	56.33%	43.12x
BMW Vehicle Shoppers	52.41%	40.97x
Tesla Enthusiasts	49.74%	35.45x
Car Collector Enthusiasts	53.51%	34.40x
Audi Vehicle Shoppers	39.19%	32.02x
Camera Review Readers	32.80%	30.68x
Market Intelligence Researchers	33.18%	30.58x
Auto Repair Researchers	44.56%	30.41x
Ford Mustang Enthusiasts	43.34%	30.21x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Forever 21.

Location	Composition	Index
Forever 21	0.01%	1.37x
Gymboree	0.02%	1.35x
White House Black Market	0.02%	1.30x
Express	0.03%	1.29x
J. Crew	0.01%	1.28x
Talbots	0.01%	1.23x
Zumiez	0.02%	1.19x
Banana Republic	0.02%	1.15x
H&M	0.01%	1.13x
Carhartt	0.24%	1.12x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is gmauthority.com.

Website	Composition	Index
gmauthority.com	1.17%	57.27x
autospies.com	1.23%	49.85x
superstreetonline.com	2.42%	49.60x
topgear.com	6.44%	47.87x
guideautoweb.com	2.77%	46.86x
corvetteblogger.com	8.75%	44.70x
thetruthaboutcars.com	10.97%	42.16x
tflcar.com	2.32%	41.83x
hotrod.com	9.81%	41.24x
automobilemag.com	6.29%	40.83x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.39%	33.41x
Car Keys, Locks & Remotes	0.24%	23.93x
Motorsport Equipment	4.54%	23.13x
Assorted Topics (Power Trains, Drones, Web Design)	0.56%	21.90x
Motorcycle Racing Researchers	2.19%	21.07x
Auto Tires & Parts Repair Researchers	0.23%	19.54x
Trucking	3.76%	19.04x
Auto Body Upkeep & Repair Researchers	0.30%	18.80x
Assorted Topics (Auto, Hobbies, Viral Media)	61.74%	18.59x
Watches Retail	0.74%	17.82x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male