AUTOMOTIVE NEWS READERS

Audience Size: 2.5 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	58.89%	44.41x
Car Buyers	53.91%	42.05x
Electric Vehicle Shoppers	53.57%	36.58x
BMW Vehicle Shoppers	49.87%	36.58x
Tesla Enthusiasts	47.05%	33.12x
Car Collector Enthusiasts	50.17%	32.26x
Market Intelligence Researchers	36.09%	30.61x
Audi Vehicle Shoppers	39.97%	30.60x
Ford Mustang Enthusiasts	41.20%	30.23x
Auto Repair Researchers	44.68%	30.07x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Carhartt.

Location	Composition	Index
Carhartt	0.08%	1.14x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is drivingline.com.

Website	Composition	Index
drivingline.com	1.40%	53.75x
gmauthority.com	4.71%	50.83x
autospies.com	2.19%	50.55x
automaatic.com	2.04%	45.03x
topgear.com	8.33%	42.82x
guideautoweb.com	2.03%	42.33x
thetruthaboutcars.com	12.48%	40.58x
turnology.com	1.02%	39.10x
bmwblog.com	6.58%	38.74x
corvetteblogger.com	8.38%	38.11x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.51%	32.55x
Assorted Topics (Power Trains, Drones, Web Design)	1.27%	25.50x
Car Keys, Locks & Remotes	1.34%	24.96x
Motorcycle Racing Researchers	1.54%	23.83x
Motorsport Equipment	4.67%	23.05x
Auto Body Upkeep & Repair Researchers	0.96%	22.43x
General Interest	0.05%	21.92x
Hobby Drones & Remote-Controlled Cars	0.25%	21.35x
Assorted Topics (Auto, Hobbies, Viral Media)	52.25%	20.81x
Auto Tires & Parts Repair Researchers	0.60%	20.32x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male