Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 3.2 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 64.68% 50.54x
Car Buyers 62.02% 46.45x
BMW Vehicle Shoppers 51.41% 41.74x
Car Collector Enthusiasts 56.59% 40.10x
Electric Vehicle Shoppers 49.29% 37.69x
Tesla Enthusiasts 46.28% 36.50x
Audi Vehicle Shoppers 47.50% 36.18x
Ford Mustang Enthusiasts 49.31% 36.12x
Auto Repair Researchers 51.24% 35.85x
Motorcycle Enthusiasts 47.56% 33.93x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Belk.

Location Composition Index
Belk 0.01% 1.33x
Aeropostale 0.05% 1.23x
Lane Bryant 0.03% 1.21x
Carhartt 0.29% 1.17x
Dressbarn 0.03% 1.17x
Old Navy 0.07% 1.16x
Ralph Lauren 0.01% 1.15x
Chicos 0.04% 1.13x
Tommy Bahama 0.01% 1.12x
Mens Wearhouse 0.05% 1.10x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.

Website Composition Index
autospies.com 2.35% 69.48x
autoclassics.com 1.32% 67.64x
wardsauto.com 1.13% 58.41x
engineswapdepot.com 2.95% 56.69x
autonews.com 3.80% 52.54x
bmwblog.com 5.64% 52.09x
redline360.com 1.01% 51.39x
motorweek.org 2.35% 50.50x
roadkill.com 1.17% 50.07x
autoevolution.com 7.38% 49.49x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.32% 31.14x
Environmentally Friendly Cars 0.12% 29.59x
Motorcycle Racing Researchers 1.64% 24.78x
Motorsport Equipment 9.87% 24.63x
General Interest 0.36% 24.48x
Assorted Topics (Auto, Hobbies, Viral Media) 50.02% 22.95x
Auto Tires & Parts Repair Researchers 3.20% 21.94x
Motorcycles & Snowmobiles 11.03% 21.60x
Assorted Topics (Power Trains, Drones, Web Design) 2.27% 20.87x
Trucking 10.91% 20.38x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male