AUTOMOTIVE NEWS READERS

Audience Size: 326.8 Thousand Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 326.8 thousand unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	59.75%	47.03x
Car Buyers	54.85%	44.06x
Electric Vehicle Shoppers	54.07%	39.53x
BMW Vehicle Shoppers	51.51%	39.24x
Tesla Enthusiasts	47.40%	34.62x
Car Collector Enthusiasts	51.30%	33.76x
Audi Vehicle Shoppers	39.28%	32.64x
Market Intelligence Researchers	34.69%	32.18x
Camera Review Readers	33.32%	31.44x
Tech News Enthusiasts	32.00%	30.96x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Carhartt.

Location	Composition	Index
Carhartt	0.06%	1.10x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is drivingline.com.

Website	Composition	Index
drivingline.com	1.03%	59.09x
gmauthority.com	3.82%	56.81x
autospies.com	1.88%	52.87x
automaatic.com	1.74%	50.62x
topgear.com	8.35%	46.77x
corvetteblogger.com	9.12%	45.03x
thetruthaboutcars.com	11.99%	42.53x
guideautoweb.com	2.17%	41.94x
bmwblog.com	7.44%	41.12x
tflcar.com	2.39%	40.00x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.46%	34.34x
Car Keys, Locks & Remotes	0.83%	26.74x
Assorted Topics (Power Trains, Drones, Web Design)	0.55%	23.68x
Auto Body Upkeep & Repair Researchers	0.68%	22.90x
Hobby Drones & Remote-Controlled Cars	0.18%	22.82x
Motorsport Equipment	4.70%	22.57x
Motorcycle Racing Researchers	1.77%	21.43x
Auto Tires & Parts Repair Researchers	0.50%	20.15x
Assorted Topics (Auto, Hobbies, Viral Media)	55.72%	20.08x
Trucking	4.66%	18.02x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male