Dstillery Audiences

AUTOMOTIVE NEWS READERS

Audience Size: 2.6 Million Devices

Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Automotive News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 60.53% 43.20x
Car Buyers 56.05% 41.22x
Electric Vehicle Shoppers 53.92% 35.56x
BMW Vehicle Shoppers 50.84% 34.95x
Tesla Enthusiasts 48.13% 32.57x
Car Collector Enthusiasts 51.48% 31.90x
Market Intelligence Researchers 37.41% 30.50x
Audi Vehicle Shoppers 42.48% 30.12x
Camera Review Readers 35.92% 30.10x
Auto Repair Researchers 47.32% 29.91x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.53x
Mens Wearhouse 0.02% 1.30x
Gap 0.01% 1.20x
Lane Bryant 0.01% 1.13x
Carhartt 0.16% 1.11x
Maurices 0.02% 1.06x
The Childrens Place 0.01% 0.98x
Old Navy 0.02% 0.92x
Journeys 0.01% 0.76x
Victoria's Secret 0.01% 0.75x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 1.30% 78.11x
fordauthority.com 1.38% 74.18x
drivingline.com 3.21% 64.10x
autospies.com 4.19% 61.43x
autonews.com 1.52% 60.97x
gmauthority.com 9.63% 58.89x
bmwblog.com 8.71% 51.93x
janes.com 1.25% 51.38x
turnology.com 1.53% 51.00x
topgear.com 13.03% 49.43x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.97% 27.31x
Motorsport Equipment 5.19% 21.85x
Car Keys, Locks & Remotes 2.11% 21.46x
Motorcycle Racing Researchers 1.51% 20.95x
Assorted Topics (Power Trains, Drones, Web Design) 1.49% 20.86x
Auto Body Upkeep & Repair Researchers 1.34% 19.00x
Assorted Topics (Auto, Hobbies, Viral Media) 51.31% 18.89x
Hobby Drones & Remote-Controlled Cars 0.34% 18.52x
Auto Tires & Parts Repair Researchers 0.88% 18.45x
Gadgets 0.06% 18.32x
Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male