AUTOMOTIVE NEWS READERS

Audience Size: 2.4 Million Devices

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Explore the Automotive News Readers Audience

Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Automotive News Readers audience.

INTERESTS

The Automotive News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.

Interest	Composition	Index
Car Enthusiasts	49.24%	31.57x
Car Buyers	46.15%	28.80x
Car Collector Enthusiasts	42.90%	25.75x
BMW Vehicle Shoppers	38.73%	23.83x
Auto Repair Researchers	38.25%	23.25x
Audi Vehicle Shoppers	35.79%	21.67x
Ford Mustang Enthusiasts	36.69%	21.28x
Tesla Enthusiasts	33.07%	20.34x
Corvette Enthusiasts	36.35%	20.32x
Used Car Shoppers	36.71%	19.63x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Interest attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

APPAREL RETAILERS

The Automotive News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive News Readers audience is Saint Laurent Paris.

Location	Composition	Index
Saint Laurent Paris	0.01%	1.25x
Kate Spade	0.02%	1.24x
Chicos	0.05%	1.09x
Zumiez	0.03%	1.08x
Urban Outfitters	0.04%	1.08x
Hollister	0.02%	1.08x
Carhartt	0.21%	1.07x
Eddie Bauer	0.01%	1.06x
Dressbarn	0.04%	1.06x
Brooks Brothers	0.04%	1.04x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Location attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

WEBSITES

The Automotive News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive News Readers audience is wheels.ca.

Website	Composition	Index
wheels.ca	5.93%	76.95x
royallepage.ca	4.73%	72.20x
autofocus.ca	2.89%	66.47x
leons.ca	3.56%	66.23x
remax.ca	9.06%	66.14x
mobilesyrup.com	7.58%	64.12x
insideevs.com	6.89%	63.42x
tflcar.com	2.85%	62.26x
taxtips.ca	3.49%	62.19x
nissan.ca	4.19%	61.11x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Web attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics #11695 (Auto, Hobbies, Viral Media).

Content Affinity	Composition	Index
Assorted Topics #11695 (Auto, Hobbies, Viral Media)	25.00%	24.73x
Environmentally Friendly Cars	0.22%	24.26x
General Interest	0.65%	21.32x
Motorcycle Racing Researchers	1.22%	21.21x
Motorcycles & Snowmobiles	7.14%	21.01x
Motorsport Equipment	10.11%	19.99x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles)	2.52%	17.81x
Car Information	61.44%	16.71x
Car Enthusiasts	11.65%	15.77x
Home Décor, Furniture, & Decorating	0.09%	15.08x

Composition Percentage: The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.

Index: A comparison of the Automotive News Readers audience to the internet population.

DEMOGRAPHICS

The Automotive News Readers audience resonates most for the following age and income brackets.

Age

18-24

Income

$150,000-$249,999