Explore the Automotive News Readers Audience
Below you'll find more information about the Automotive News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Automotive News Readers audience.
INTERESTS
The Automotive News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Automotive News Readers audience is Car Enthusiasts.
| Interest | Composition | Index |
| Car Enthusiasts | 64.53% | 48.72x |
| Car Buyers | 61.89% | 44.84x |
| BMW Vehicle Shoppers | 51.49% | 39.33x |
| Car Collector Enthusiasts | 56.54% | 38.87x |
| Electric Vehicle Shoppers | 48.09% | 36.15x |
| Auto Repair Researchers | 50.93% | 34.80x |
| Audi Vehicle Shoppers | 48.14% | 34.75x |
| Tesla Enthusiasts | 45.77% | 34.66x |
| Ford Mustang Enthusiasts | 50.38% | 34.45x |
| Motorcycle Enthusiasts | 46.76% | 32.42x |
Composition Percentage:
The overlap percentage between the Automotive News Readers audience and the Interest attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
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APPAREL RETAILERS
The Automotive News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Automotive News Readers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.48% | 1.45x |
| Jos A. Bank Clothiers | 0.35% | 1.41x |
| Mens Wearhouse | 0.58% | 1.37x |
| Bonobos | 0.10% | 1.29x |
| Buckle | 0.33% | 1.29x |
| Johnston and Murphy | 0.62% | 1.22x |
| Topshop | 0.02% | 1.20x |
| Columbia | 0.01% | 1.20x |
| Dressbarn | 0.05% | 1.19x |
| The North Face | 0.02% | 1.17x |
Composition Percentage:
The overlap percentage between the Automotive News Readers audience and the Location attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
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WEBSITES
The Automotive News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Automotive News Readers audience is autospies.com.
| Website | Composition | Index |
| autospies.com | 1.52% | 77.78x |
| autoclassics.com | 1.72% | 63.97x |
| wardsauto.com | 1.50% | 55.05x |
| enginelabs.com | 1.25% | 54.17x |
| chevyhardcore.com | 1.30% | 52.71x |
| bmwblog.com | 5.65% | 52.17x |
| dragzine.com | 2.50% | 51.57x |
| redline360.com | 1.18% | 49.86x |
| motorweek.org | 2.50% | 49.38x |
| rkmotors.com | 1.02% | 48.87x |
Composition Percentage:
The overlap percentage between the Automotive News Readers audience and the Web attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Automotive News Readers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 5.25% | 27.67x |
| Environmentally Friendly Cars | 0.14% | 27.13x |
| Motorcycle Racing Researchers | 1.56% | 23.90x |
| Motorsport Equipment | 10.13% | 23.43x |
| General Interest | 0.35% | 22.89x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 47.59% | 21.93x |
| Auto Tires & Parts Repair Researchers | 3.40% | 21.26x |
| Motorcycles & Snowmobiles | 10.99% | 20.66x |
| Auto Body Upkeep & Repair Researchers | 4.72% | 19.25x |
| Trucking | 11.40% | 18.93x |
Composition Percentage:
The overlap percentage between the Automotive News Readers audience and the Content Affinity attribute.
Index: A comparison of the Automotive News Readers audience to the internet population.
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DEMOGRAPHICS
The Automotive News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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