Explore the Automotive Racing Enthusiasts Audience
Below you'll find more information about the Automotive Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Automotive Racing Enthusiasts audience.
INTERESTS
The Automotive Racing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Automotive Racing Enthusiasts audience is UFC and MMA Fans.
| Interest | Composition | Index |
| UFC and MMA Fans | 46.54% | 31.52x |
| Medicare Price Shoppers | 60.02% | 18.91x |
| Hyundai Vehicle Shoppers | 33.24% | 18.23x |
| Solitaire Players | 26.21% | 18.15x |
| Ancestry Researchers | 27.73% | 16.83x |
| Kitchen Appliance Shoppers | 27.54% | 14.90x |
| Financial News Readers | 19.80% | 14.58x |
| Jaguar Vehicle Shoppers | 26.21% | 14.38x |
| Nascar Fans | 20.95% | 14.21x |
| Chicago Bears Fans | 19.05% | 13.96x |
Composition Percentage:
The overlap percentage between the Automotive Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Automotive Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Automotive Racing Enthusiasts audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.31x |
| Belk | 0.02% | 1.31x |
| Carhartt | 0.19% | 1.22x |
| Eddie Bauer | 0.01% | 1.13x |
| LOFT | 0.03% | 1.09x |
| Gymboree | 0.03% | 1.09x |
| Chicos | 0.04% | 1.06x |
| Levi Strauss | 0.01% | 1.06x |
| Michael Kors | 0.01% | 1.04x |
| Dressbarn | 0.03% | 1.02x |
Composition Percentage:
The overlap percentage between the Automotive Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
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WEBSITES
The Automotive Racing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Automotive Racing Enthusiasts audience is lifestylogy.com.
| Website | Composition | Index |
| lifestylogy.com | 41.98% | 134.26x |
| tworeddots.com | 37.87% | 100.22x |
| autooverload.com | 63.02% | 99.91x |
| thebrofessional.net | 38.63% | 99.03x |
| activly.com | 26.54% | 94.85x |
| mutually.com | 19.26% | 85.28x |
| historybyday.com | 18.19% | 78.60x |
| joorala.com | 21.04% | 77.34x |
| pastfactory.com | 27.06% | 76.00x |
| healevate.com | 21.58% | 75.66x |
Composition Percentage:
The overlap percentage between the Automotive Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Automotive Racing Enthusiasts audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 1.43% | 24.81x |
| Muscle Cars | 11.02% | 21.10x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 2.16% | 19.44x |
| Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.78% | 13.65x |
| Cars, Travel & Food | 1.16% | 12.59x |
| Humor & Entertainment | 2.06% | 12.35x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.29% | 11.15x |
| Motorsports | 1.33% | 11.11x |
| Celebrity Gossip & Viral News | 47.97% | 10.95x |
| Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) | 1.67% | 10.24x |
Composition Percentage:
The overlap percentage between the Automotive Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Automotive Racing Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999
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