Dstillery Audiences

AUTOMOTIVE RACING ENTHUSIASTS

Audience Size: 1.5 Million Devices

Explore the Automotive Racing Enthusiasts Audience

Below you'll find more information about the Automotive Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Automotive Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Racing Enthusiasts audience is F1 Racing Enthusiasts.

Interest Composition Index
F1 Racing Enthusiasts 40.69% 36.44x
Car Buyers 32.34% 32.25x
Automotive News Readers 26.79% 31.39x
Car Enthusiasts 32.68% 31.09x
Car Collector Enthusiasts 31.47% 30.74x
Financial Business Intelligence Researchers 13.64% 30.20x
Auto Show Enthusiasts 25.99% 27.24x
Automotive Safety Researchers 24.66% 27.13x
Prepaid Smartphone Shoppers 14.13% 25.36x
Mens Fitness Publication Readers 7.85% 24.73x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Racing Enthusiasts audience is H&M.

Location Composition Index
H&M 0.02% 1.68x
Chicos 0.02% 1.58x
Mens Wearhouse 0.02% 1.45x
Aeropostale 0.02% 1.41x
Lululemon 0.01% 1.40x
Dressbarn 0.01% 1.37x
LOFT 0.01% 1.18x
Zumiez 0.03% 1.18x
Talbots 0.01% 1.16x
White House Black Market 0.02% 1.16x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Racing Enthusiasts audience is motorsportmagazine.com.

Website Composition Index
motorsportmagazine.com 2.21% 69.02x
crash.net 5.87% 65.70x
motorsportweek.com 1.08% 63.48x
formula1.com 4.01% 60.89x
racefans.net 12.22% 60.60x
planetf1.com 13.09% 57.40x
racer.com 11.06% 55.67x
indycar.com 2.62% 51.38x
nichetraveler.com 1.48% 48.89x
culturehook.com 1.65% 48.70x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 4.54% 40.17x
Motorsports 0.57% 28.17x
Assorted Topics (Power Trains, Drones, Web Design) 0.11% 17.30x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.78% 16.78x
Muscle Cars 5.42% 15.83x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.53% 15.19x
Nature & Wildlife 2.93% 14.63x
Central & South American News 0.85% 14.55x
Farming & Agriculture 0.20% 13.72x
South Carolina Travel 0.05% 13.24x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male