Dstillery Audiences

AUTOMOTIVE RACING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Automotive Racing Enthusiasts Audience

Below you'll find more information about the Automotive Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Automotive Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Racing Enthusiasts audience is Kitchen Appliance Shoppers.

Interest Composition Index
Kitchen Appliance Shoppers 34.43% 23.01x
Solitaire Players 35.91% 22.23x
Generic Prescription Drug Shoppers 32.00% 22.05x
UFC and MMA Fans 35.15% 21.63x
Ancestry Researchers 30.19% 19.72x
Retirees 25.98% 19.60x
Medicare Price Shoppers 44.55% 19.47x
Financial News Readers 23.72% 18.59x
Car Buyers 28.13% 18.54x
Golf Course Researchers 29.30% 18.52x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Racing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.22x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Racing Enthusiasts audience is thebrofessional.net.

Website Composition Index
thebrofessional.net 5.03% 55.10x
healthypanda.net 2.86% 55.00x
lifestylogy.com 13.30% 51.73x
tworeddots.com 5.79% 51.15x
xtremerain.com 5.89% 50.53x
shebudgets.com 1.47% 49.73x
thebuzztube.com 7.14% 49.52x
fallbrook247.com 5.62% 49.48x
celebhour.com 2.38% 49.43x
tummytuckhipo.com 4.41% 49.09x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.86% 29.08x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 23.09x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.40% 20.99x
Discount Shopping 0.69% 18.16x
Motorsports 1.78% 18.06x
Humor & Entertainment 0.75% 15.46x
Rural Living 0.03% 15.18x
Home Improvement Contractor 0.10% 12.44x
Celebrity Gossip & Viral News 30.82% 12.34x
Chat Rooms 0.18% 12.28x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male