Dstillery Audiences

AUTOMOTIVE RACING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Automotive Racing Enthusiasts Audience

Below you'll find more information about the Automotive Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Automotive Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Racing Enthusiasts audience is F1 Racing Enthusiasts.

Interest Composition Index
F1 Racing Enthusiasts 31.48% 30.55x
Car Buyers 32.39% 30.06x
Financial News Readers 17.98% 28.35x
Car Enthusiasts 28.55% 26.78x
Car Collector Enthusiasts 27.71% 26.24x
Automotive News Readers 31.18% 25.85x
Financial Business Intelligence Researchers 18.56% 25.67x
Liberal News Readers 16.08% 25.02x
Pilots 19.85% 24.40x
Personal Stock Portfolio Managers 19.15% 24.25x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Racing Enthusiasts audience is Gap.

Location Composition Index
Gap 0.02% 1.31x
American Eagle Outfitters 0.02% 1.20x
Chicos 0.02% 1.15x
Banana Republic 0.01% 1.13x
Lane Bryant 0.02% 1.12x
LOFT 0.01% 1.05x
Aeropostale 0.01% 1.02x
White House Black Market 0.01% 1.01x
Victoria's Secret 0.02% 1.00x
Carhartt 0.15% 0.95x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Racing Enthusiasts audience is the-race.com.

Website Composition Index
the-race.com 1.39% 60.28x
crash.net 3.68% 57.98x
motorsportweek.com 1.16% 56.83x
motorsportmagazine.com 3.29% 55.23x
racefans.net 10.93% 50.80x
thejudge13.com 1.56% 48.80x
f1i.com 2.55% 45.63x
planetf1.com 13.33% 45.06x
indycar.com 2.49% 44.32x
mrn.com 1.03% 42.62x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 3.95% 38.31x
Motorsports 0.71% 27.46x
Assorted Topics (Power Trains, Drones, Web Design) 0.20% 18.42x
Muscle Cars 9.09% 17.85x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.96% 15.74x
Auto Tires & Parts Repair Researchers 0.03% 13.68x
Watches Retail 0.60% 13.57x
Peru Media 1.40% 13.50x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.53% 13.02x
Central & South American News 0.93% 12.78x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male