Dstillery Audiences

AUTOMOTIVE RACING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Automotive Racing Enthusiasts Audience

Below you'll find more information about the Automotive Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Automotive Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Racing Enthusiasts audience is Solitaire Players.

Interest Composition Index
Solitaire Players 37.33% 26.01x
Kitchen Appliance Shoppers 35.49% 25.51x
Generic Prescription Drug Shoppers 35.25% 24.86x
UFC and MMA Fans 38.16% 24.78x
Medicare Price Shoppers 47.64% 23.43x
Ancestry Researchers 33.26% 21.84x
Retirees 29.33% 21.75x
Golf Course Researchers 30.25% 21.00x
Personal Stock Portfolio Managers 26.97% 20.81x
Financial News Readers 25.55% 20.59x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Racing Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.02% 1.42x
Brooks Brothers 0.02% 1.37x
Gymboree 0.02% 1.30x
Jos A. Bank Clothiers 0.03% 1.27x
Buckle 0.03% 1.23x
Chicos 0.03% 1.22x
LOFT 0.03% 1.21x
Lane Bryant 0.02% 1.15x
Carhartt 0.19% 1.14x
Coach 0.02% 1.13x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Racing Enthusiasts audience is thebrofessional.net.

Website Composition Index
thebrofessional.net 6.75% 46.56x
healthypanda.net 2.72% 46.51x
sportsjamm.com 1.31% 45.91x
lifestylogy.com 12.53% 45.82x
tworeddots.com 7.05% 43.74x
xtremerain.com 5.61% 43.54x
celebhour.com 2.48% 42.53x
shebudgets.com 1.40% 42.27x
fallbrook247.com 5.45% 42.01x
tummytuckhipo.com 4.38% 41.92x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.91% 31.02x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.28% 28.72x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.55% 21.06x
Cars, Travel & Food 0.21% 19.64x
Motorsports 1.77% 18.49x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 18.47x
Discount Shopping 1.48% 18.01x
Humor & Entertainment 0.98% 17.87x
Home Improvement Contractor 0.37% 15.34x
Rural Living 0.05% 15.18x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male