Dstillery Audiences

AUTOMOTIVE RACING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Automotive Racing Enthusiasts Audience

Below you'll find more information about the Automotive Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Automotive Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Racing Enthusiasts audience is UFC and MMA Fans.

Interest Composition Index
UFC and MMA Fans 47.70% 38.13x
Solitaire Players 34.41% 31.84x
Medicare Price Shoppers 54.58% 29.16x
Kitchen Appliance Shoppers 35.59% 26.07x
Hyundai Vehicle Shoppers 34.04% 24.88x
Sudoku Players 27.01% 24.79x
Ancestry Researchers 33.31% 24.76x
Retirees 27.88% 23.18x
TV Game Show Fans 26.38% 23.03x
Model Building Hobbyists 25.76% 21.49x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Racing Enthusiasts audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.34x
Jos A. Bank Clothiers 0.29% 1.31x
Buckle 0.21% 1.26x
Mens Wearhouse 0.44% 1.23x
White House Black Market 0.26% 1.17x
Johnston and Murphy 0.28% 1.09x
Columbia 0.01% 1.02x
Topshop 0.01% 0.98x
Lane Bryant 0.04% 0.98x
Belk 0.01% 0.97x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Racing Enthusiasts audience is politicaly.com.

Website Composition Index
politicaly.com 3.53% 130.46x
mydailyviral.com 1.07% 105.53x
naturalhealthyliving.net 7.17% 102.63x
spacemomz.com 1.11% 101.61x
lifestylogy.com 30.97% 100.95x
thegrizzled.com 9.10% 100.16x
tworeddots.com 21.46% 98.38x
activly.com 17.54% 97.41x
smartchoiceshealthyliving.com 3.14% 93.15x
frank151.com 4.34% 93.06x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.06% 29.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.20% 25.51x
Cars, Travel & Food 0.69% 18.69x
Humor & Entertainment 1.84% 17.17x
Assorted Topics (Cooking, Games, Viral Media) 0.18% 16.95x
Muscle Cars 11.23% 14.99x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.87% 13.90x
Motorsports 1.76% 13.75x
Golf & Boats 0.02% 13.45x
Discount Shopping 3.71% 13.28x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male