Dstillery Audiences

AUTOMOTIVE RACING ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Automotive Racing Enthusiasts Audience

Below you'll find more information about the Automotive Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Automotive Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Racing Enthusiasts audience is UFC and MMA Fans.

Interest Composition Index
UFC and MMA Fans 39.53% 23.37x
Solitaire Players 39.42% 22.97x
Kitchen Appliance Shoppers 37.27% 22.35x
Generic Prescription Drug Shoppers 38.29% 21.17x
Ancestry Researchers 33.62% 20.26x
Medicare Price Shoppers 48.89% 20.23x
Retirees 31.20% 19.56x
Financial News Readers 27.54% 18.65x
Golf Course Researchers 32.02% 18.43x
Personal Stock Portfolio Managers 31.09% 18.34x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Racing Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.03% 1.15x
Carhartt 0.27% 1.13x
The North Face 0.01% 1.13x
Hollister 0.04% 1.11x
Lane Bryant 0.03% 1.08x
Mens Wearhouse 0.05% 1.07x
White House Black Market 0.05% 1.06x
Chicos 0.04% 1.03x
Jos A. Bank Clothiers 0.03% 1.00x
Forever 21 0.03% 0.99x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Racing Enthusiasts audience is politicaly.com.

Website Composition Index
politicaly.com 1.17% 81.96x
smartchoiceshealthyliving.com 1.13% 67.63x
sportsjamm.com 2.48% 67.46x
frank151.com 1.54% 67.23x
healthypanda.net 3.63% 67.16x
thebrofessional.net 10.04% 66.85x
lifestylogy.com 16.44% 65.68x
xtremerain.com 7.47% 63.53x
activly.com 7.03% 63.44x
tworeddots.com 9.59% 61.23x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.80% 26.25x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.46% 22.08x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 18.38x
Cars, Travel & Food 0.31% 17.91x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.60% 17.37x
Humor & Entertainment 1.13% 15.91x
Motorsports 1.64% 15.50x
Discount Shopping 1.98% 15.03x
Home Improvement Contractor 0.58% 13.44x
Celebrity Gossip & Viral News 34.16% 12.50x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male