Dstillery Audiences

AUTOMOTIVE RACING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Automotive Racing Enthusiasts Audience

Below you'll find more information about the Automotive Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Automotive Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Automotive Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Automotive Racing Enthusiasts audience is Solitaire Players.

Interest Composition Index
Solitaire Players 37.94% 29.74x
Kitchen Appliance Shoppers 35.81% 28.72x
Generic Prescription Drug Shoppers 35.45% 28.56x
UFC and MMA Fans 39.30% 28.51x
Medicare Price Shoppers 49.89% 26.39x
Retirees 29.84% 24.75x
Financial News Readers 25.71% 23.64x
Golf Course Researchers 30.21% 23.62x
Hardware Shoppers 27.20% 23.59x
Personal Stock Portfolio Managers 27.38% 23.56x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Automotive Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Automotive Racing Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.02% 1.33x
Carhartt 0.21% 1.20x
Dressbarn 0.02% 1.07x
Jos A. Bank Clothiers 0.02% 1.07x
Eddie Bauer 0.01% 1.04x
Mens Wearhouse 0.04% 1.02x
Zumiez 0.03% 1.02x
White House Black Market 0.03% 1.00x
Chicos 0.02% 0.95x
LOFT 0.03% 0.93x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Automotive Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Automotive Racing Enthusiasts audience is politicaly.com.

Website Composition Index
politicaly.com 1.32% 83.71x
smartchoiceshealthyliving.com 1.32% 68.71x
sportsjamm.com 2.89% 68.35x
frank151.com 1.79% 68.20x
healthypanda.net 4.02% 67.73x
kingofwake.tv 1.08% 67.63x
tworeddots.com 9.82% 67.47x
ridertv.com 1.13% 67.35x
thebrofessional.net 11.41% 67.30x
boatingmag.tv 1.04% 67.23x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Automotive Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.01% 30.36x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.60% 25.94x
Cars, Travel & Food 0.39% 20.40x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 20.07x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.67% 18.65x
Humor & Entertainment 1.25% 18.44x
Discount Shopping 2.35% 16.68x
Motorsports 1.80% 16.52x
Home Improvement Contractor 0.76% 15.12x
Celebrity Gossip & Viral News 37.01% 13.85x
Composition Percentage: The overlap percentage between the Automotive Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Automotive Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Automotive Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male