Explore the Automotive Safety Researchers Audience
Below you'll find more information about the Automotive Safety Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Automotive Safety Researchers audience.
INTERESTS
The Automotive Safety Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Automotive Safety Researchers audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 41.06% | 31.41x |
| Auto Repair Researchers | 43.79% | 30.76x |
| Texas Activity Researchers | 31.40% | 29.81x |
| Home Exterior Design Enthusiasts | 33.67% | 29.59x |
| Orlando Activities Researchers | 31.67% | 29.38x |
| Auto Insurance Shoppers | 33.84% | 28.24x |
| Used Car Shoppers | 39.87% | 27.62x |
| Hardware Shoppers | 31.22% | 27.45x |
| Retired Health Insurance Researchers | 31.57% | 27.26x |
| Heart Surgery Researchers | 30.11% | 26.69x |
Composition Percentage:
The overlap percentage between the Automotive Safety Researchers audience and the Interest attribute.
Index: A comparison of the Automotive Safety Researchers audience to the internet population.
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APPAREL RETAILERS
The Automotive Safety Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Automotive Safety Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.53x |
| Talbots | 0.04% | 1.34x |
| Chicos | 0.05% | 1.26x |
| The North Face | 0.02% | 1.20x |
| Madewell | 0.01% | 1.19x |
| Belk | 0.01% | 1.18x |
| Journeys | 0.05% | 1.12x |
| White House Black Market | 0.08% | 1.10x |
| Dressbarn | 0.04% | 1.10x |
| LOFT | 0.06% | 1.09x |
Composition Percentage:
The overlap percentage between the Automotive Safety Researchers audience and the Location attribute.
Index: A comparison of the Automotive Safety Researchers audience to the internet population.
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WEBSITES
The Automotive Safety Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Automotive Safety Researchers audience is iihs.org.
| Website | Composition | Index |
| iihs.org | 2.79% | 44.77x |
| carseatblog.com | 1.17% | 40.02x |
| car-seat.org | 1.91% | 38.28x |
| newcars.com | 1.49% | 37.45x |
| bobistheoilguy.com | 1.09% | 35.62x |
| motorweek.org | 1.66% | 34.71x |
| jdpower.com | 1.77% | 34.66x |
| truevalue.com | 1.52% | 32.34x |
| harborfreight.com | 4.02% | 31.96x |
| kiamedia.com | 1.19% | 31.32x |
Composition Percentage:
The overlap percentage between the Automotive Safety Researchers audience and the Web attribute.
Index: A comparison of the Automotive Safety Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Automotive Safety Researchers audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.10% | 21.94x |
| Home Improvement Contractor | 1.10% | 19.76x |
| Rural Living | 0.11% | 18.22x |
| Auto Tires & Parts Repair Researchers | 2.67% | 17.85x |
| Parenting & Children's Activities | 3.04% | 17.52x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 3.07% | 17.42x |
| General Interest | 0.25% | 17.06x |
| Flags & Trump | 0.08% | 15.71x |
| Car Shopping | 19.44% | 14.45x |
| Auto Body Upkeep & Repair Researchers | 3.29% | 14.25x |
Composition Percentage:
The overlap percentage between the Automotive Safety Researchers audience and the Content Affinity attribute.
Index: A comparison of the Automotive Safety Researchers audience to the internet population.
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DEMOGRAPHICS
The Automotive Safety Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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