Explore the Avid Readers Audience
Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Avid Readers audience.
INTERESTS
The Avid Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avid Readers audience is Streaming British TV Users.
| Interest | Composition | Index |
| Streaming British TV Users | 39.83% | 34.69x |
| Home Custom Bedroom Decorators | 36.95% | 33.01x |
| Custom Home Lighting Shoppers | 36.95% | 33.01x |
| Cholesterol Researchers | 34.63% | 32.50x |
| Menopause Researchers | 38.41% | 31.10x |
| Ocean Activists | 36.43% | 31.08x |
| Women's Fitness Enthusiasts | 35.27% | 30.03x |
| Online Grammar Tool Users | 39.90% | 29.84x |
| Luxury Second Home Owners | 34.33% | 29.67x |
| Nature and Outdoors Book Readers | 35.77% | 29.64x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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APPAREL RETAILERS
The Avid Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avid Readers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.58x |
| Old Navy | 0.01% | 1.36x |
| Victoria's Secret | 0.01% | 1.25x |
| Mens Wearhouse | 0.01% | 1.19x |
| Carhartt | 0.14% | 1.18x |
| Maurices | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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WEBSITES
The Avid Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Avid Readers audience is bookbrowse.com.
| Website | Composition | Index |
| bookbrowse.com | 3.31% | 55.84x |
| simonandschuster.com | 1.18% | 53.52x |
| bookrags.com | 13.68% | 40.71x |
| theparisreview.org | 3.17% | 38.58x |
| cliffsnotes.com | 5.92% | 36.36x |
| writersdigest.com | 2.42% | 34.23x |
| abebooks.com | 1.84% | 34.16x |
| harpercollins.com | 4.18% | 33.67x |
| facinghistory.org | 1.54% | 33.13x |
| epicreads.com | 1.09% | 32.03x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.
| Content Affinity | Composition | Index |
| Book Publishers | 4.01% | 33.23x |
| Writing & Publishing | 3.06% | 28.92x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 27.58x |
| University Press | 4.17% | 26.70x |
| London Tourism & Events | 0.30% | 25.57x |
| London Tourism | 0.08% | 23.31x |
| Historical Information - Museums & Libraries | 3.93% | 21.78x |
| Social & Demographic Trends | 0.57% | 21.64x |
| Discount Books | 0.41% | 20.51x |
| Teaching Abroad | 0.11% | 20.22x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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DEMOGRAPHICS
The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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