Dstillery Audiences

AVID READERS

Audience Size: 3.2 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 39.39% 28.54x
Home Custom Bedroom Decorators 39.39% 28.54x
Cholesterol Researchers 36.34% 28.48x
Menopause Researchers 40.09% 27.88x
Nashville Activity Researchers 40.19% 27.19x
Trendy Shoe Shoppers 41.29% 26.93x
Tutoring Resources Researchers 47.78% 26.15x
Poetry Readers 51.31% 26.00x
Yogis 40.24% 25.39x
Charitable Organization Researchers 42.57% 25.28x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.78x
LL Bean 0.01% 1.74x
Uniqlo 0.02% 1.60x
Madewell 0.03% 1.57x
Patagonia 0.03% 1.55x
Free People 0.03% 1.53x
Columbia 0.02% 1.44x
Lululemon 0.09% 1.44x
Zara 0.04% 1.43x
Ralph Lauren 0.01% 1.42x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is poetryfoundation.org.

Website Composition Index
poetryfoundation.org 2.61% 79.94x
nationalbook.org 1.78% 72.92x
bookpage.com 2.65% 69.97x
nyjournalofbooks.com 1.01% 68.73x
onbeing.org 1.58% 67.34x
simonandschuster.com 11.49% 66.15x
socratic.org 1.25% 63.26x
bookbrowse.com 7.82% 62.92x
whatshouldireadnext.com 1.37% 61.22x
edutopia.org 3.23% 60.62x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 12.36% 30.38x
London Tourism & Events 0.73% 25.05x
England Tourism 0.17% 24.73x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.39% 23.70x
Writing & Publishing 7.48% 22.56x
Discount Books 2.01% 22.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.44% 22.11x
London Tourism 0.85% 21.61x
Feminism 1.89% 19.03x
Scotland Travel 0.54% 18.85x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female