Dstillery Audiences

AVID READERS

Audience Size: 2.2 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 30.82% 36.82x
Home Custom Bedroom Decorators 30.82% 36.81x
Streaming British TV Users 41.34% 36.35x
Cholesterol Researchers 32.90% 34.76x
Menopause Researchers 39.50% 34.01x
Women's Fitness Enthusiasts 35.43% 33.75x
TV Junkies 35.82% 32.98x
Ocean Activists 37.27% 32.95x
Ivy League College Researchers 31.39% 32.52x
Wine Lovers 33.22% 32.33x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.83x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is worldcat.org.

Website Composition Index
worldcat.org 1.11% 42.45x
bookrags.com 13.26% 40.62x
pbs.org 1.90% 36.31x
barnesandnoble.com 11.45% 36.30x
newstatesman.com 1.14% 34.93x
manrepeller.com 2.72% 33.25x
hiddenremote.com 1.34% 32.16x
weareteachers.com 1.08% 31.77x
hercampus.com 1.51% 31.41x
cliffsnotes.com 2.11% 30.76x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.11% 32.11x
Book Publishers 1.18% 29.44x
University Press 0.76% 29.03x
Writing & Publishing 0.82% 28.98x
Disease Cluster 0.17% 22.59x
Cub & Girl Scouts 0.11% 20.59x
Canadian Universities 0.51% 20.34x
Yoga & Meditation 1.04% 19.77x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 18.82x
Music Education 0.57% 18.32x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female