Dstillery Audiences

AVID READERS

Audience Size: 3 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Streaming British TV Users.

Interest Composition Index
Streaming British TV Users 39.83% 34.69x
Home Custom Bedroom Decorators 36.95% 33.01x
Custom Home Lighting Shoppers 36.95% 33.01x
Cholesterol Researchers 34.63% 32.50x
Menopause Researchers 38.41% 31.10x
Ocean Activists 36.43% 31.08x
Women's Fitness Enthusiasts 35.27% 30.03x
Online Grammar Tool Users 39.90% 29.84x
Luxury Second Home Owners 34.33% 29.67x
Nature and Outdoors Book Readers 35.77% 29.64x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.58x
Old Navy 0.01% 1.36x
Victoria's Secret 0.01% 1.25x
Mens Wearhouse 0.01% 1.19x
Carhartt 0.14% 1.18x
Maurices 0.01% 1.00x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is bookbrowse.com.

Website Composition Index
bookbrowse.com 3.31% 55.84x
simonandschuster.com 1.18% 53.52x
bookrags.com 13.68% 40.71x
theparisreview.org 3.17% 38.58x
cliffsnotes.com 5.92% 36.36x
writersdigest.com 2.42% 34.23x
abebooks.com 1.84% 34.16x
harpercollins.com 4.18% 33.67x
facinghistory.org 1.54% 33.13x
epicreads.com 1.09% 32.03x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 4.01% 33.23x
Writing & Publishing 3.06% 28.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 27.58x
University Press 4.17% 26.70x
London Tourism & Events 0.30% 25.57x
London Tourism 0.08% 23.31x
Historical Information - Museums & Libraries 3.93% 21.78x
Social & Demographic Trends 0.57% 21.64x
Discount Books 0.41% 20.51x
Teaching Abroad 0.11% 20.22x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female