Dstillery Audiences

AVID READERS

Audience Size: 5 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 42.82% 28.66x
Home Custom Bedroom Decorators 42.83% 28.65x
Menopause Researchers 43.98% 28.21x
Cholesterol Researchers 43.78% 27.99x
Nashville Activity Researchers 39.80% 26.98x
Nature and Outdoors Book Readers 40.72% 26.15x
TV Junkies 36.06% 25.87x
Luxury Second Home Owners 37.35% 25.84x
Trendy Shoe Shoppers 40.78% 25.80x
Women's Fitness Enthusiasts 36.73% 25.69x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.69x
REI 0.02% 1.59x
Urban Outfitters 0.05% 1.53x
Bonobos 0.01% 1.48x
American Apparel 0.03% 1.42x
Lululemon 0.05% 1.41x
Uniqlo 0.02% 1.40x
Ann Taylor 0.02% 1.39x
Madewell 0.03% 1.35x
Talbots 0.04% 1.33x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is simonandschuster.com.

Website Composition Index
simonandschuster.com 2.37% 41.43x
bookpage.com 1.40% 38.14x
bookbrowse.com 4.51% 36.19x
bookrags.com 12.48% 31.01x
pewresearch.org 1.07% 27.93x
food52.com 1.44% 26.02x
theparisreview.org 4.17% 25.89x
craftsy.com 2.74% 25.20x
ukessays.com 1.36% 25.16x
loveknitting.com 1.30% 24.74x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 5.29% 25.93x
England Tourism 0.07% 22.75x
London Tourism & Events 0.37% 21.62x
London Tourism 0.21% 21.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 21.07x
Writing & Publishing 4.19% 20.74x
Discount Books 0.68% 17.72x
Feminism 1.02% 17.25x
Historical Information - Museums & Libraries 4.79% 16.58x
University Press 6.50% 16.44x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female