Dstillery Audiences

AVID READERS

Audience Size: 3.4 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 31.77% 23.95x
Menopause Researchers 39.48% 22.62x
Yogis 36.53% 21.84x
Charitable Organization Researchers 41.74% 21.50x
Netherlands Trip Planners 39.76% 21.26x
Occupy Movement Supporters 36.16% 20.81x
Voters 41.12% 20.65x
TV Junkies 23.77% 20.53x
College Students 41.89% 20.50x
Eco-Conscious Consumers 31.45% 20.49x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.42x
Urban Outfitters 0.05% 1.37x
Joe's Jeans 0.00% 1.37x
Club Monaco 0.01% 1.35x
American Apparel 0.03% 1.34x
Madewell 0.02% 1.31x
Ralph Lauren 0.01% 1.29x
Calvin Klein 0.01% 1.29x
Uniqlo 0.01% 1.28x
REI 0.02% 1.26x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is litlovers.com.

Website Composition Index
litlovers.com 0.47% 112.96x
storyboardthat.com 0.20% 82.68x
bookcritics.org 0.25% 79.74x
albert.io 0.55% 76.74x
frick.org 0.19% 76.23x
teenink.com 1.60% 75.20x
shakespearesglobe.com 0.22% 74.47x
poetryfoundation.org 3.94% 73.74x
americanpoems.com 0.13% 73.55x
carvezine.com 0.11% 73.55x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 12.23% 25.89x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.41% 23.21x
England Tourism 0.18% 20.29x
London Tourism & Events 0.74% 19.69x
Writing & Publishing 6.82% 19.63x
Discount Books 2.35% 17.59x
Feminism 1.96% 17.29x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.47% 16.78x
London Tourism 0.95% 16.41x
Social & Demographic Trends 5.44% 16.28x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999