Dstillery Audiences

AVID READERS

Audience Size: 3.2 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 34.83% 48.66x
Cholesterol Researchers 35.05% 48.17x
Menopause Researchers 38.44% 47.05x
Custom Home Lighting Shoppers 35.98% 46.74x
Nashville Activity Researchers 34.46% 46.67x
Trendy Shoe Shoppers 36.77% 45.44x
Tutoring Resources Researchers 41.95% 44.54x
Poetry Readers 46.66% 44.54x
PBS Enthusiasts 46.16% 44.47x
Charitable Organization Researchers 39.49% 43.31x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.68x
American Apparel 0.05% 1.62x
Bonobos 0.05% 1.61x
Ann Taylor 0.02% 1.59x
Kate Spade 0.02% 1.57x
Lululemon 0.08% 1.55x
Supreme 0.02% 1.51x
Jos A. Bank Clothiers 0.36% 1.48x
Gap 0.06% 1.48x
Club Monaco 0.01% 1.46x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is poetryfoundation.org.

Website Composition Index
poetryfoundation.org 2.11% 62.65x
nationalbook.org 1.69% 58.54x
simonandschuster.com 9.77% 55.31x
bookpage.com 2.74% 54.15x
onbeing.org 1.30% 53.57x
whatshouldireadnext.com 1.18% 53.53x
socratic.org 1.02% 51.18x
bookbrowse.com 8.31% 49.75x
edutopia.org 2.64% 48.29x
bookbub.com 1.63% 46.90x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 11.30% 34.30x
England Tourism 0.15% 27.91x
London Tourism & Events 0.66% 27.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.39% 25.50x
Discount Books 1.69% 25.42x
London Tourism 0.71% 25.36x
Writing & Publishing 7.32% 25.21x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.33% 23.38x
Feminism 1.75% 20.59x
Scotland Travel 0.46% 20.15x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female