Dstillery Audiences

AVID READERS

Audience Size: 2.6 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Streaming British TV Users.

Interest Composition Index
Streaming British TV Users 44.34% 27.46x
Home Custom Bedroom Decorators 39.29% 27.22x
Custom Home Lighting Shoppers 39.29% 27.22x
Cholesterol Researchers 38.01% 26.21x
Menopause Researchers 43.09% 25.36x
Ocean Activists 39.92% 25.31x
Online Grammar Tool Users 38.19% 25.19x
Women's Fitness Enthusiasts 40.86% 24.71x
Nashville Activity Researchers 36.57% 24.59x
Grandparents 39.89% 24.39x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.64x
Dressbarn 0.01% 1.60x
Buckle 0.01% 1.56x
White House Black Market 0.01% 1.40x
Chicos 0.01% 1.37x
Lane Bryant 0.01% 1.34x
Carhartt 0.15% 1.17x
Victoria's Secret 0.01% 1.13x
The Childrens Place 0.01% 0.98x
Old Navy 0.01% 0.98x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is bookbrowse.com.

Website Composition Index
bookbrowse.com 2.32% 49.83x
theparisreview.org 2.54% 36.47x
bookrags.com 11.02% 35.60x
cliffsnotes.com 4.10% 33.37x
abebooks.com 1.43% 32.82x
writersdigest.com 1.91% 32.69x
harpercollins.com 3.27% 31.43x
facinghistory.org 1.12% 30.86x
thirteen.org 1.30% 29.66x
worldcat.org 4.94% 28.13x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 3.06% 25.80x
Writing & Publishing 2.37% 23.33x
University Press 3.00% 22.53x
London Tourism 0.06% 21.51x
London Tourism & Events 0.31% 21.03x
Social & Demographic Trends 0.42% 19.25x
Historical Information - Museums & Libraries 2.93% 18.24x
Active Lifestyle Enthusiasts 0.04% 16.80x
Art News & Products 0.73% 16.59x
Science Education & Academia 1.37% 16.49x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female