Dstillery Audiences

AVID READERS

Audience Size: 3.4 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 33.78% 25.50x
Poetry Readers 50.45% 24.71x
Menopause Researchers 40.15% 24.39x
Yogis 37.77% 23.27x
Charitable Organization Researchers 41.72% 23.03x
Charitable Organization Supporters 35.25% 22.38x
Nature and Outdoors Book Readers 37.85% 22.38x
Voters 40.64% 22.30x
Netherlands Trip Planners 40.03% 22.27x
Eco-Conscious Consumers 32.31% 22.12x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 1.45x
Supreme 0.00% 1.42x
The North Face 0.03% 1.35x
LL Bean 0.01% 1.30x
Lululemon 0.06% 1.27x
American Apparel 0.03% 1.27x
Talbots 0.06% 1.27x
Lorna Jane 0.01% 1.23x
Madewell 0.02% 1.23x
Ann Taylor 0.02% 1.23x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is teenink.com.

Website Composition Index
teenink.com 1.27% 75.58x
poetryfoundation.org 3.34% 73.03x
nationalbook.org 1.85% 68.87x
bookpage.com 2.66% 68.79x
bookbrowse.com 7.49% 62.75x
nyjournalofbooks.com 1.07% 59.58x
onbeing.org 1.92% 59.54x
socratic.org 1.52% 54.03x
bookrags.com 19.08% 54.00x
simonandschuster.com 13.63% 53.84x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 12.74% 27.13x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.43% 23.13x
London Tourism & Events 0.76% 21.90x
England Tourism 0.17% 21.47x
Writing & Publishing 7.32% 20.16x
Discount Books 2.17% 19.41x
London Tourism 0.91% 18.77x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.49% 18.26x
Feminism 1.96% 17.97x
Social & Demographic Trends 4.92% 17.38x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female