Dstillery Audiences

AVID READERS

Audience Size: 1.2 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 12.90% 48.46x
Custom Home Lighting Shoppers 12.90% 48.46x
Cholesterol Researchers 17.34% 42.30x
eBook Readers 40.54% 41.08x
Streaming British TV Users 34.39% 40.95x
Menopause Researchers 30.02% 40.24x
TV Junkies 25.13% 39.51x
Nashville Activity Researchers 14.75% 37.38x
Women's Fitness Enthusiasts 20.27% 36.77x
Home Design and Living Publication Readers 13.60% 35.30x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.84x
Zumiez 0.03% 1.53x
Forever 21 0.01% 1.42x
Old Navy 0.03% 1.41x
H&M 0.01% 1.33x
LOFT 0.02% 1.27x
Urban Outfitters 0.02% 1.26x
Gap 0.02% 1.24x
Express 0.02% 1.23x
Maurices 0.04% 1.20x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is bookrags.com.

Website Composition Index
bookrags.com 15.55% 64.46x
nyjournalofbooks.com 1.19% 52.22x
tv.com 1.04% 33.80x
supersummary.com 2.69% 33.19x
powells.com 3.53% 30.82x
enotes.com 19.27% 30.81x
modernmrsdarcy.com 1.48% 29.63x
slader.com 1.51% 29.39x
bloomsbury.com 1.85% 28.76x
the-bibliofile.com 2.66% 28.65x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is University Press.

Content Affinity Composition Index
University Press 0.13% 29.37x
Book Publishers 1.18% 29.31x
Writing & Publishing 0.59% 26.84x
Yoga & Meditation 0.22% 21.60x
Canada Shopping - Kitchenware 0.29% 19.65x
Film Production 0.36% 18.85x
Travel, Food, Fashion & Fitness 2.28% 18.40x
Healthy Eating Researchers 0.10% 18.28x
Ireland Cluster 2.47% 17.83x
Historical Information - Museums & Libraries 1.35% 17.81x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female