Dstillery Audiences

AVID READERS

Audience Size: 2.7 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is eBook Readers.

Interest Composition Index
eBook Readers 19.90% 38.55x
Authors 39.42% 35.62x
Documentary Film Fans 35.65% 30.66x
Parents of Teenagers Going to College 25.99% 29.54x
History Buffs 22.72% 25.32x
Harvard University Fans 7.74% 24.62x
College Aspirants 22.06% 23.66x
Online Grammar Tool Users 6.18% 23.48x
U.S. History Buffs 34.30% 22.76x
K12 Education Resource Researchers 19.12% 22.72x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.38x
Old Navy 0.01% 1.23x
Zumiez 0.01% 1.22x
Journeys 0.01% 1.15x
Gymboree 0.01% 0.97x
Maurices 0.01% 0.72x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is bookrags.com.

Website Composition Index
bookrags.com 8.66% 39.53x
the-bibliofile.com 2.85% 37.72x
enotes.com 17.99% 36.78x
ancient-literature.com 1.14% 31.82x
manybooks.net 1.09% 30.53x
homeworklib.com 1.29% 30.25x
supersummary.com 2.57% 28.74x
poemanalysis.com 4.80% 28.04x
publishersweekly.com 4.92% 27.41x
bookroo.com 4.62% 26.83x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 0.84% 26.37x
Poetry Fans 27.36% 25.25x
Writing & Publishing 0.27% 22.66x
University Press 0.06% 22.40x
Science Education & Academia 0.10% 19.69x
Historical Information - Museums & Libraries 0.67% 17.45x
College Greek Life 0.12% 15.48x
English as a Second Language 0.19% 13.80x
Writing Tools & Citation 13.25% 13.47x
Feminism 0.10% 13.00x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female