Explore the Avid Readers Audience
Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Avid Readers audience.
INTERESTS
The Avid Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 20.68% | 49.87x |
| Custom Home Lighting Shoppers | 20.68% | 49.86x |
| Streaming British TV Users | 39.11% | 45.31x |
| Cholesterol Researchers | 24.99% | 44.57x |
| Menopause Researchers | 35.27% | 43.44x |
| TV Junkies | 30.72% | 42.71x |
| Women's Fitness Enthusiasts | 26.79% | 41.77x |
| Wine Lovers | 26.93% | 39.83x |
| Grandparents | 31.59% | 39.43x |
| Nashville Activity Researchers | 21.79% | 39.42x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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APPAREL RETAILERS
The Avid Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avid Readers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.83x |
| Talbots | 0.02% | 1.78x |
| Lululemon | 0.01% | 1.69x |
| LOFT | 0.02% | 1.51x |
| Coach | 0.01% | 1.50x |
| White House Black Market | 0.02% | 1.42x |
| Old Navy | 0.04% | 1.41x |
| American Eagle Outfitters | 0.02% | 1.40x |
| Gap | 0.02% | 1.34x |
| Dressbarn | 0.02% | 1.34x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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WEBSITES
The Avid Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Avid Readers audience is litcharts.com.
| Website | Composition | Index |
| litcharts.com | 1.55% | 54.49x |
| bookrags.com | 13.76% | 51.72x |
| nyjournalofbooks.com | 1.08% | 51.59x |
| barnesandnoble.com | 1.72% | 44.54x |
| flavorwire.com | 1.11% | 36.62x |
| flare.com | 1.96% | 35.18x |
| tv.com | 2.65% | 32.48x |
| imdb.com | 1.00% | 30.59x |
| hgtv.ca | 2.06% | 30.50x |
| modernmrsdarcy.com | 1.71% | 30.24x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.
| Content Affinity | Composition | Index |
| Book Publishers | 0.61% | 35.93x |
| University Press | 0.15% | 31.18x |
| Writing & Publishing | 0.41% | 23.67x |
| Film Production | 0.32% | 21.36x |
| Canada Consumer Product Cluster | 1.77% | 20.32x |
| Travel, Food, Fashion & Fitness | 2.08% | 19.64x |
| Historical Information - Museums & Libraries | 1.06% | 19.61x |
| Canada Shopping - Kitchenware | 0.26% | 19.27x |
| Ireland Cluster | 3.42% | 19.09x |
| Bird Watching | 0.08% | 18.44x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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DEMOGRAPHICS
The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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