Dstillery Audiences

AVID READERS

Audience Size: 3.9 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 42.06% 34.02x
Custom Home Lighting Shoppers 42.05% 33.96x
Cholesterol Researchers 42.85% 32.97x
Menopause Researchers 46.27% 31.97x
Nashville Activity Researchers 40.50% 31.77x
Trendy Shoe Shoppers 40.86% 30.59x
PBS Enthusiasts 49.02% 30.10x
Yogis 42.97% 29.91x
Nature and Outdoors Book Readers 40.51% 29.82x
Luxury Second Home Owners 39.02% 29.62x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.85x
Madewell 0.02% 1.54x
The North Face 0.02% 1.50x
Lululemon 0.04% 1.48x
J. Crew 0.04% 1.47x
Zara 0.03% 1.43x
Armani 0.02% 1.42x
REI 0.01% 1.39x
Ann Taylor 0.02% 1.37x
Free People 0.02% 1.35x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is simonandschuster.com.

Website Composition Index
simonandschuster.com 3.81% 57.46x
bookpage.com 1.88% 47.79x
nationalbook.org 1.03% 46.28x
bookbrowse.com 5.89% 44.65x
allaboutbirds.org 1.60% 40.33x
pewresearch.org 1.87% 37.97x
powells.com 1.60% 37.59x
ushistory.org 1.16% 36.73x
grandparents.com 1.05% 34.76x
bookrags.com 15.39% 34.57x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 6.20% 27.87x
England Tourism 0.08% 25.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 23.87x
London Tourism 0.29% 23.78x
London Tourism & Events 0.42% 23.36x
Writing & Publishing 4.88% 21.95x
Discount Books 0.87% 19.13x
Home Décor, Furniture, & Decorating 0.02% 18.58x
Feminism 1.17% 17.10x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.21% 16.83x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female