Dstillery Audiences

AVID READERS

Audience Size: 3.5 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 44.66% 35.22x
Custom Home Lighting Shoppers 44.64% 35.20x
Cholesterol Researchers 44.14% 34.71x
Menopause Researchers 46.94% 34.02x
Nashville Activity Researchers 42.86% 33.27x
PBS Enthusiasts 50.13% 32.48x
Trendy Shoe Shoppers 44.54% 31.95x
Poetry Readers 47.75% 31.49x
Luxury Second Home Owners 39.32% 31.31x
Yogis 44.95% 31.22x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.92x
Bonobos 0.14% 1.90x
Jos A. Bank Clothiers 0.39% 1.51x
White House Black Market 0.42% 1.36x
Mens Wearhouse 0.58% 1.32x
Topshop 0.02% 1.31x
Johnston and Murphy 0.56% 1.30x
Urban Outfitters 0.06% 1.25x
Patagonia 0.01% 1.25x
Madewell 0.03% 1.24x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is poetryfoundation.org.

Website Composition Index
poetryfoundation.org 1.05% 54.55x
simonandschuster.com 5.51% 54.17x
nationalbook.org 1.06% 51.42x
bookpage.com 2.02% 48.73x
powells.com 1.85% 48.69x
edutopia.org 1.36% 45.06x
bookbrowse.com 6.04% 44.55x
nobelprize.org 1.36% 41.00x
jamespatterson.com 1.21% 39.77x
jfklibrary.org 1.09% 38.86x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 7.33% 27.02x
England Tourism 0.11% 23.28x
London Tourism 0.42% 22.30x
London Tourism & Events 0.49% 21.85x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.27% 21.69x
Writing & Publishing 5.57% 20.72x
Discount Books 1.16% 19.91x
Historical Information - Museums & Libraries 5.78% 19.02x
University Press 7.94% 17.81x
Social & Demographic Trends 2.35% 17.71x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female