Dstillery Audiences

AVID READERS

Audience Size: 1.5 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 42.83% 91.68x
Custom Home Lighting Shoppers 42.83% 91.68x
Luxury Second Home Owners 40.92% 89.40x
Streaming British TV Users 45.06% 89.25x
Women's Fitness Enthusiasts 43.79% 88.53x
Cholesterol Researchers 39.97% 87.64x
Women's Health Researchers 40.92% 84.79x
Women’s Lifestyle Blogs Researchers 38.85% 84.24x
Nature and Outdoors Book Readers 43.47% 84.24x
Grandparents 45.38% 84.03x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.99x
Journeys 0.01% 1.79x
Carhartt 0.07% 1.34x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is worldcat.org.

Website Composition Index
worldcat.org 1.80% 37.31x
harpercollins.com 1.22% 37.30x
poemhunter.com 1.40% 36.95x
bookrags.com 11.48% 34.69x
pbs.org 3.11% 32.00x
newstatesman.com 1.74% 30.47x
cliffsnotes.com 2.24% 30.31x
barnesandnoble.com 16.81% 30.03x
popmatters.com 1.18% 29.74x
artnet.com 1.23% 29.47x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.62% 34.34x
Broadway Information 5.73% 34.00x
London Tourism & Events 0.15% 31.28x
Ireland Cluster 8.44% 30.18x
Video Content Sites 2.55% 29.11x
Travel Adventure 7.32% 27.02x
New England Universities 3.34% 27.01x
Canada Consumer Product Cluster 4.78% 26.97x
Furniture & Home Improvement 2.23% 26.78x
Science Education & Resources 5.10% 25.95x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female