Explore the Avid Readers Audience
Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Avid Readers audience.
INTERESTS
The Avid Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 42.83% | 91.68x |
| Custom Home Lighting Shoppers | 42.83% | 91.68x |
| Luxury Second Home Owners | 40.92% | 89.40x |
| Streaming British TV Users | 45.06% | 89.25x |
| Women's Fitness Enthusiasts | 43.79% | 88.53x |
| Cholesterol Researchers | 39.97% | 87.64x |
| Women's Health Researchers | 40.92% | 84.79x |
| Women’s Lifestyle Blogs Researchers | 38.85% | 84.24x |
| Nature and Outdoors Book Readers | 43.47% | 84.24x |
| Grandparents | 45.38% | 84.03x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Curious about what else the Avid Readers audience is interested in?
Sign Up
APPAREL RETAILERS
The Avid Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avid Readers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.99x |
| Journeys | 0.01% | 1.79x |
| Carhartt | 0.07% | 1.34x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Want to find more of the Avid Readers audience in the real world?
Sign Up
WEBSITES
The Avid Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Avid Readers audience is worldcat.org.
| Website | Composition | Index |
| worldcat.org | 1.80% | 37.31x |
| harpercollins.com | 1.22% | 37.30x |
| poemhunter.com | 1.40% | 36.95x |
| bookrags.com | 11.48% | 34.69x |
| pbs.org | 3.11% | 32.00x |
| newstatesman.com | 1.74% | 30.47x |
| cliffsnotes.com | 2.24% | 30.31x |
| barnesandnoble.com | 16.81% | 30.03x |
| popmatters.com | 1.18% | 29.74x |
| artnet.com | 1.23% | 29.47x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Want to see more of the websites the Avid Readers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avid Readers audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 4.62% | 34.34x |
| Broadway Information | 5.73% | 34.00x |
| London Tourism & Events | 0.15% | 31.28x |
| Ireland Cluster | 8.44% | 30.18x |
| Video Content Sites | 2.55% | 29.11x |
| Travel Adventure | 7.32% | 27.02x |
| New England Universities | 3.34% | 27.01x |
| Canada Consumer Product Cluster | 4.78% | 26.97x |
| Furniture & Home Improvement | 2.23% | 26.78x |
| Science Education & Resources | 5.10% | 25.95x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Want to see more of the Content Affinities the Avid Readers audience visits?
Sign Up
DEMOGRAPHICS
The Avid Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Avid Readers audience?
Sign Up