Explore the Avid Readers Audience
Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Avid Readers audience.
INTERESTS
The Avid Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avid Readers audience is Custom Home Lighting Shoppers.
| Interest | Composition | Index |
| Custom Home Lighting Shoppers | 42.82% | 28.66x |
| Home Custom Bedroom Decorators | 42.83% | 28.65x |
| Menopause Researchers | 43.98% | 28.21x |
| Cholesterol Researchers | 43.78% | 27.99x |
| Nashville Activity Researchers | 39.80% | 26.98x |
| Nature and Outdoors Book Readers | 40.72% | 26.15x |
| TV Junkies | 36.06% | 25.87x |
| Luxury Second Home Owners | 37.35% | 25.84x |
| Trendy Shoe Shoppers | 40.78% | 25.80x |
| Women's Fitness Enthusiasts | 36.73% | 25.69x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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APPAREL RETAILERS
The Avid Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avid Readers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.69x |
| REI | 0.02% | 1.59x |
| Urban Outfitters | 0.05% | 1.53x |
| Bonobos | 0.01% | 1.48x |
| American Apparel | 0.03% | 1.42x |
| Lululemon | 0.05% | 1.41x |
| Uniqlo | 0.02% | 1.40x |
| Ann Taylor | 0.02% | 1.39x |
| Madewell | 0.03% | 1.35x |
| Talbots | 0.04% | 1.33x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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WEBSITES
The Avid Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Avid Readers audience is simonandschuster.com.
| Website | Composition | Index |
| simonandschuster.com | 2.37% | 41.43x |
| bookpage.com | 1.40% | 38.14x |
| bookbrowse.com | 4.51% | 36.19x |
| bookrags.com | 12.48% | 31.01x |
| pewresearch.org | 1.07% | 27.93x |
| food52.com | 1.44% | 26.02x |
| theparisreview.org | 4.17% | 25.89x |
| craftsy.com | 2.74% | 25.20x |
| ukessays.com | 1.36% | 25.16x |
| loveknitting.com | 1.30% | 24.74x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.
| Content Affinity | Composition | Index |
| Book Publishers | 5.29% | 25.93x |
| England Tourism | 0.07% | 22.75x |
| London Tourism & Events | 0.37% | 21.62x |
| London Tourism | 0.21% | 21.08x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.14% | 21.07x |
| Writing & Publishing | 4.19% | 20.74x |
| Discount Books | 0.68% | 17.72x |
| Feminism | 1.02% | 17.25x |
| Historical Information - Museums & Libraries | 4.79% | 16.58x |
| University Press | 6.50% | 16.44x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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DEMOGRAPHICS
The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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