Dstillery Audiences

AVID READERS

Audience Size: 2.3 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 32.61% 42.66x
Custom Home Lighting Shoppers 32.60% 42.65x
Streaming British TV Users 43.29% 41.70x
Cholesterol Researchers 33.32% 39.40x
Women's Fitness Enthusiasts 36.49% 39.02x
Menopause Researchers 42.53% 38.56x
TV Junkies 37.52% 37.59x
Home Design and Living Publication Readers 30.12% 37.50x
Wine Lovers 33.99% 37.03x
Grandparents 38.31% 36.98x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.79x
Coach 0.01% 1.47x
H&M 0.02% 1.46x
Mens Wearhouse 0.04% 1.44x
Jos A. Bank Clothiers 0.02% 1.43x
Eddie Bauer 0.01% 1.37x
Old Navy 0.04% 1.30x
Gap 0.02% 1.29x
Victoria's Secret 0.04% 1.27x
Zumiez 0.02% 1.27x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is bookrags.com.

Website Composition Index
bookrags.com 9.03% 42.40x
barnesandnoble.com 6.36% 39.34x
litcharts.com 1.93% 38.33x
manrepeller.com 1.72% 36.68x
finecooking.com 1.21% 31.49x
flare.com 2.86% 30.08x
modernmrsdarcy.com 1.76% 29.29x
imdb.com 2.15% 29.04x
theodysseyonline.com 2.49% 28.31x
huffingtonpost.com 2.59% 28.31x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.57% 31.13x
Book Publishers 0.91% 30.54x
University Press 0.44% 29.74x
Disease Cluster 0.09% 22.28x
Custom Gifts 0.11% 22.12x
Historical Information - Museums & Libraries 1.14% 20.83x
Canada Shopping - General Commerce 0.25% 20.45x
Mysticism 0.11% 20.11x
Canadian Universities 0.34% 20.06x
Organic Beauty & Skincare Products 0.14% 20.04x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female