Explore the Avid Readers Audience
Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Avid Readers audience.
INTERESTS
The Avid Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avid Readers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 31.77% | 23.95x |
| Menopause Researchers | 39.48% | 22.62x |
| Yogis | 36.53% | 21.84x |
| Charitable Organization Researchers | 41.74% | 21.50x |
| Netherlands Trip Planners | 39.76% | 21.26x |
| Occupy Movement Supporters | 36.16% | 20.81x |
| Voters | 41.12% | 20.65x |
| TV Junkies | 23.77% | 20.53x |
| College Students | 41.89% | 20.50x |
| Eco-Conscious Consumers | 31.45% | 20.49x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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APPAREL RETAILERS
The Avid Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avid Readers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.42x |
| Urban Outfitters | 0.05% | 1.37x |
| Joe's Jeans | 0.00% | 1.37x |
| Club Monaco | 0.01% | 1.35x |
| American Apparel | 0.03% | 1.34x |
| Madewell | 0.02% | 1.31x |
| Ralph Lauren | 0.01% | 1.29x |
| Calvin Klein | 0.01% | 1.29x |
| Uniqlo | 0.01% | 1.28x |
| REI | 0.02% | 1.26x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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WEBSITES
The Avid Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Avid Readers audience is litlovers.com.
| Website | Composition | Index |
| litlovers.com | 0.47% | 112.96x |
| storyboardthat.com | 0.20% | 82.68x |
| bookcritics.org | 0.25% | 79.74x |
| albert.io | 0.55% | 76.74x |
| frick.org | 0.19% | 76.23x |
| teenink.com | 1.60% | 75.20x |
| shakespearesglobe.com | 0.22% | 74.47x |
| poetryfoundation.org | 3.94% | 73.74x |
| americanpoems.com | 0.13% | 73.55x |
| carvezine.com | 0.11% | 73.55x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.
| Content Affinity | Composition | Index |
| Book Publishers | 12.23% | 25.89x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.41% | 23.21x |
| England Tourism | 0.18% | 20.29x |
| London Tourism & Events | 0.74% | 19.69x |
| Writing & Publishing | 6.82% | 19.63x |
| Discount Books | 2.35% | 17.59x |
| Feminism | 1.96% | 17.29x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.47% | 16.78x |
| London Tourism | 0.95% | 16.41x |
| Social & Demographic Trends | 5.44% | 16.28x |
Composition Percentage:
The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
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DEMOGRAPHICS
The Avid Readers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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