Dstillery Audiences

AVID READERS

Audience Size: 2.6 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Streaming British TV Users.

Interest Composition Index
Streaming British TV Users 43.53% 39.09x
Custom Home Lighting Shoppers 37.61% 39.07x
Home Custom Bedroom Decorators 37.60% 39.07x
Cholesterol Researchers 36.50% 37.79x
Menopause Researchers 42.67% 36.46x
Women's Fitness Enthusiasts 38.17% 36.23x
Ocean Activists 39.80% 35.79x
Nashville Activity Researchers 35.33% 35.45x
Luxury Second Home Owners 36.08% 35.45x
TV Junkies 37.65% 35.38x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.62x
White House Black Market 0.01% 1.44x
Buckle 0.01% 1.36x
Victoria's Secret 0.02% 1.31x
Old Navy 0.02% 1.18x
Maurices 0.01% 1.15x
Journeys 0.01% 1.10x
Carhartt 0.12% 1.07x
The Childrens Place 0.01% 1.04x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is bookbrowse.com.

Website Composition Index
bookbrowse.com 1.36% 73.91x
theparisreview.org 1.53% 54.76x
writersdigest.com 1.12% 49.95x
harpercollins.com 2.00% 45.25x
cliffsnotes.com 3.00% 43.42x
worldcat.org 3.08% 43.18x
landmarktheatres.com 1.59% 40.91x
bookrags.com 10.72% 40.60x
ebscohost.com 1.36% 39.93x
bookriot.com 1.39% 39.43x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 2.04% 29.44x
London Tourism & Events 0.20% 28.16x
University Press 1.82% 27.30x
Writing & Publishing 1.54% 26.54x
Social & Demographic Trends 0.23% 24.84x
Discount Books 0.21% 21.53x
Art News & Products 0.51% 20.85x
Alternative Movie Streaming 0.13% 19.03x
Historical Information - Museums & Libraries 1.97% 18.91x
Nature & Wildlife 1.97% 18.78x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female