Dstillery Audiences

AVID READERS

Audience Size: 3.3 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Streaming British TV Users.

Interest Composition Index
Streaming British TV Users 38.47% 32.05x
Home Custom Bedroom Decorators 40.31% 31.71x
Custom Home Lighting Shoppers 40.31% 31.71x
Cholesterol Researchers 39.85% 31.00x
Menopause Researchers 41.80% 29.89x
Ocean Activists 40.07% 29.09x
Nashville Activity Researchers 37.27% 29.01x
Online Grammar Tool Users 40.41% 28.54x
Professional Medical Journal Readers 2.71% 28.49x
Nature and Outdoors Book Readers 39.71% 28.35x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.08% 1.61x
White House Black Market 0.01% 1.29x
Forever 21 0.01% 1.25x
Michael Kors 0.01% 1.20x
Victoria's Secret 0.03% 1.20x
Jos A. Bank Clothiers 0.01% 1.19x
Old Navy 0.02% 1.14x
Gap 0.02% 1.12x
Chicos 0.01% 1.07x
Zumiez 0.01% 1.06x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is bookpage.com.

Website Composition Index
bookpage.com 1.44% 54.13x
simonandschuster.com 2.00% 53.09x
bookbrowse.com 4.68% 51.76x
bookrags.com 15.48% 37.26x
theparisreview.org 4.21% 34.93x
online-literature.com 1.13% 34.87x
dukeupress.edu 1.04% 33.21x
ukessays.com 1.23% 32.39x
cliffsnotes.com 8.38% 32.38x
harpercollins.com 5.70% 30.73x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 4.80% 32.88x
England Tourism 0.04% 27.45x
Writing & Publishing 3.81% 26.82x
London Tourism & Events 0.35% 25.46x
London Tourism 0.15% 23.86x
University Press 5.67% 22.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 21.22x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.61x
Social & Demographic Trends 0.90% 19.58x
Historical Information - Museums & Libraries 4.49% 19.55x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female