Dstillery Audiences

AVID READERS

Audience Size: 1.8 Million Devices

Explore the Avid Readers Audience

Below you'll find more information about the Avid Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Avid Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Avid Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avid Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 20.68% 49.87x
Custom Home Lighting Shoppers 20.68% 49.86x
Streaming British TV Users 39.11% 45.31x
Cholesterol Researchers 24.99% 44.57x
Menopause Researchers 35.27% 43.44x
TV Junkies 30.72% 42.71x
Women's Fitness Enthusiasts 26.79% 41.77x
Wine Lovers 26.93% 39.83x
Grandparents 31.59% 39.43x
Nashville Activity Researchers 21.79% 39.42x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Interest attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avid Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avid Readers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.83x
Talbots 0.02% 1.78x
Lululemon 0.01% 1.69x
LOFT 0.02% 1.51x
Coach 0.01% 1.50x
White House Black Market 0.02% 1.42x
Old Navy 0.04% 1.41x
American Eagle Outfitters 0.02% 1.40x
Gap 0.02% 1.34x
Dressbarn 0.02% 1.34x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Location attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Avid Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Avid Readers audience is litcharts.com.

Website Composition Index
litcharts.com 1.55% 54.49x
bookrags.com 13.76% 51.72x
nyjournalofbooks.com 1.08% 51.59x
barnesandnoble.com 1.72% 44.54x
flavorwire.com 1.11% 36.62x
flare.com 1.96% 35.18x
tv.com 2.65% 32.48x
imdb.com 1.00% 30.59x
hgtv.ca 2.06% 30.50x
modernmrsdarcy.com 1.71% 30.24x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Web attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avid Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 0.61% 35.93x
University Press 0.15% 31.18x
Writing & Publishing 0.41% 23.67x
Film Production 0.32% 21.36x
Canada Consumer Product Cluster 1.77% 20.32x
Travel, Food, Fashion & Fitness 2.08% 19.64x
Historical Information - Museums & Libraries 1.06% 19.61x
Canada Shopping - Kitchenware 0.26% 19.27x
Ireland Cluster 3.42% 19.09x
Bird Watching 0.08% 18.44x
Composition Percentage: The overlap percentage between the Avid Readers audience and the Content Affinity attribute.
Index: A comparison of the Avid Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avid Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female