Dstillery Audiences

BBQ ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the BBQ Enthusiasts Audience

Below you'll find more information about the BBQ Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the BBQ Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The BBQ Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BBQ Enthusiasts audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 39.26% 26.42x
Grill Masters 36.05% 25.37x
BBQ Recipe Researchers 46.07% 25.07x
Home Brewing Enthusiasts 26.16% 17.64x
Hunters 30.27% 17.39x
Shelf-Stable Food Content Readers 0.64% 17.16x
Craft Spirits Enthusiasts 22.43% 16.76x
Louisiana Creole Food Enthusiasts 28.13% 16.71x
Gourmet Food & Wine Researchers 21.55% 16.64x
Power Tools Shoppers 27.07% 16.60x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Interest attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BBQ Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BBQ Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.38x
Maurices 0.02% 1.27x
Mens Wearhouse 0.01% 1.21x
Old Navy 0.01% 1.09x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Location attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The BBQ Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BBQ Enthusiasts audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 6.07% 47.18x
vindulge.com 5.24% 35.76x
pitboss-grills.com 1.90% 34.11x
amazingribs.com 11.82% 31.79x
bbqdryrubs.com 1.80% 31.22x
snakeriverfarms.com 1.39% 30.53x
lemproducts.com 1.04% 30.14x
thermoworks.com 3.69% 30.12x
smokingmeatforums.com 7.94% 29.55x
ifoodblogger.com 1.33% 27.82x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Web attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BBQ Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 2.99% 33.74x
Rural Living 0.03% 17.90x
Texas Off-Roading 0.06% 15.10x
Home Improvement Contractor 0.07% 12.80x
Fishing 3.51% 12.02x
Hobby Drones & Remote-Controlled Cars 0.50% 11.81x
Power Tools 2.37% 11.50x
Trucking 4.56% 11.35x
Car Keys, Locks & Remotes 2.69% 11.29x
Pool Cleaning 0.52% 11.27x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BBQ Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male