Explore the BBQ Enthusiasts Audience
Below you'll find more information about the BBQ Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the BBQ Enthusiasts audience.
INTERESTS
The BBQ Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BBQ Enthusiasts audience is Meat Smokers Receipe Researchers.
| Interest | Composition | Index |
| Meat Smokers Receipe Researchers | 35.05% | 27.20x |
| Grill Masters | 31.32% | 25.18x |
| BBQ Recipe Researchers | 43.05% | 23.60x |
| Shelf-Stable Food Content Readers | 13.94% | 20.03x |
| Gourmet Food & Wine Researchers | 19.46% | 18.89x |
| Cooking Show Fans | 21.13% | 18.78x |
| Mexican Food Enthusiasts | 27.94% | 18.67x |
| Louisiana Creole Food Enthusiasts | 28.69% | 18.66x |
| Recipe Researchers | 20.23% | 18.11x |
| Cook at Home Parents | 22.70% | 17.66x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Interest attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The BBQ Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BBQ Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.42x |
| Carhartt | 0.07% | 1.15x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Location attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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WEBSITES
The BBQ Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the BBQ Enthusiasts audience is smoking-meat.com.
| Website | Composition | Index |
| smoking-meat.com | 4.64% | 50.45x |
| vindulge.com | 6.20% | 35.19x |
| barbecuebible.com | 5.19% | 35.01x |
| amazingribs.com | 9.50% | 33.69x |
| grillinfools.com | 1.29% | 32.81x |
| thermoworks.com | 2.06% | 32.61x |
| heygrillhey.com | 31.25% | 31.72x |
| smokedmeatsunday.com | 1.93% | 30.35x |
| smokingmeatforums.com | 7.16% | 29.61x |
| themountainkitchen.com | 1.12% | 28.56x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Web attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BBQ Enthusiasts audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 1.35% | 31.11x |
| Car Keys, Locks & Remotes | 0.42% | 11.71x |
| Yard Structures | 0.14% | 11.19x |
| Auto Body Upkeep & Repair Researchers | 0.35% | 10.82x |
| Construction Apparel | 0.07% | 10.57x |
| Pool Cleaning | 0.11% | 10.39x |
| Telescopes | 0.09% | 10.23x |
| Survival Guides | 0.12% | 10.20x |
| Marijuana | 0.04% | 9.98x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 9.90x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The BBQ Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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