Explore the BBQ Enthusiasts Audience
Below you'll find more information about the BBQ Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the BBQ Enthusiasts audience.
INTERESTS
The BBQ Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BBQ Enthusiasts audience is Meat Smokers Receipe Researchers.
| Interest | Composition | Index |
| Meat Smokers Receipe Researchers | 39.26% | 26.42x |
| Grill Masters | 36.05% | 25.37x |
| BBQ Recipe Researchers | 46.07% | 25.07x |
| Home Brewing Enthusiasts | 26.16% | 17.64x |
| Hunters | 30.27% | 17.39x |
| Shelf-Stable Food Content Readers | 0.64% | 17.16x |
| Craft Spirits Enthusiasts | 22.43% | 16.76x |
| Louisiana Creole Food Enthusiasts | 28.13% | 16.71x |
| Gourmet Food & Wine Researchers | 21.55% | 16.64x |
| Power Tools Shoppers | 27.07% | 16.60x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Interest attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The BBQ Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BBQ Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.25% | 1.38x |
| Maurices | 0.02% | 1.27x |
| Mens Wearhouse | 0.01% | 1.21x |
| Old Navy | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Location attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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WEBSITES
The BBQ Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the BBQ Enthusiasts audience is smoking-meat.com.
| Website | Composition | Index |
| smoking-meat.com | 6.07% | 47.18x |
| vindulge.com | 5.24% | 35.76x |
| pitboss-grills.com | 1.90% | 34.11x |
| amazingribs.com | 11.82% | 31.79x |
| bbqdryrubs.com | 1.80% | 31.22x |
| snakeriverfarms.com | 1.39% | 30.53x |
| lemproducts.com | 1.04% | 30.14x |
| thermoworks.com | 3.69% | 30.12x |
| smokingmeatforums.com | 7.94% | 29.55x |
| ifoodblogger.com | 1.33% | 27.82x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Web attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BBQ Enthusiasts audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 2.99% | 33.74x |
| Rural Living | 0.03% | 17.90x |
| Texas Off-Roading | 0.06% | 15.10x |
| Home Improvement Contractor | 0.07% | 12.80x |
| Fishing | 3.51% | 12.02x |
| Hobby Drones & Remote-Controlled Cars | 0.50% | 11.81x |
| Power Tools | 2.37% | 11.50x |
| Trucking | 4.56% | 11.35x |
| Car Keys, Locks & Remotes | 2.69% | 11.29x |
| Pool Cleaning | 0.52% | 11.27x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The BBQ Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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