Dstillery Audiences

BBQ ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the BBQ Enthusiasts Audience

Below you'll find more information about the BBQ Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the BBQ Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The BBQ Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BBQ Enthusiasts audience is BBQ Recipe Researchers.

Interest Composition Index
BBQ Recipe Researchers 52.75% 28.06x
Grill Masters 45.88% 27.02x
Power Tools Shoppers 27.77% 17.49x
Home Brewing Enthusiasts 19.93% 16.47x
Gourmet Food & Wine Researchers 24.17% 16.47x
Product Manuals Researchers 27.74% 16.00x
Outdoors Enthusiasts 29.35% 15.94x
Cooking Show Fans 26.39% 15.93x
Hunters 28.17% 15.74x
Spa and Pool Owners 23.49% 15.33x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Interest attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BBQ Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BBQ Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.23x
Belk 0.02% 1.09x
LL Bean 0.01% 1.08x
Eddie Bauer 0.02% 1.07x
Chicos 0.05% 0.98x
REI 0.02% 0.96x
Express 0.03% 0.95x
Gymboree 0.03% 0.94x
LOFT 0.04% 0.93x
Dressbarn 0.04% 0.91x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Location attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The BBQ Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BBQ Enthusiasts audience is thesmokerking.com.

Website Composition Index
thesmokerking.com 1.67% 96.31x
smoking-meat.com 4.60% 87.52x
virtualweberbullet.com 2.25% 76.49x
traegergrills.com 11.89% 72.97x
wholesalepatiostore.com 1.22% 70.99x
grillagrills.com 1.53% 70.77x
meatwave.com 1.63% 70.19x
firecraft.com 1.59% 68.62x
bbqpitboys.com 1.48% 67.84x
vindulge.com 3.88% 62.62x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Web attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BBQ Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 11.04% 34.58x
Home Improvement Contractor 3.83% 17.77x
Rural Living 0.29% 17.28x
Fishing 7.02% 12.02x
Survival Guides 0.54% 11.55x
Yard Structures 3.27% 11.48x
Chef & Restaurant Resources 4.14% 11.40x
Texas Off-Roading 0.15% 11.38x
Pool Cleaning 1.81% 11.30x
Power Tools 5.64% 11.20x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BBQ Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female