Dstillery Audiences

BBQ ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the BBQ Enthusiasts Audience

Below you'll find more information about the BBQ Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the BBQ Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The BBQ Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BBQ Enthusiasts audience is BBQ Recipe Researchers.

Interest Composition Index
BBQ Recipe Researchers 47.38% 29.31x
Grill Masters 43.46% 28.43x
Power Tools Shoppers 30.70% 21.13x
Home Brewing Enthusiasts 30.86% 20.18x
Product Manuals Researchers 28.89% 20.02x
Louisiana Creole Food Enthusiasts 30.52% 19.83x
Cooking Show Fans 27.91% 19.59x
Hunters 33.50% 19.50x
Home Coffee Makers 25.97% 19.33x
Gourmet Food & Wine Researchers 27.67% 19.31x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Interest attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BBQ Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BBQ Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.62x
Belk 0.01% 1.18x
Chicos 0.05% 1.06x
Dressbarn 0.04% 1.04x
Jos A. Bank Clothiers 0.04% 1.02x
Journeys 0.06% 0.97x
Eddie Bauer 0.02% 0.95x
Lane Bryant 0.04% 0.95x
Mens Wearhouse 0.07% 0.94x
Buckle 0.04% 0.93x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Location attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The BBQ Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BBQ Enthusiasts audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 4.55% 53.25x
traegergrills.com 2.59% 49.63x
virtualweberbullet.com 1.34% 47.81x
heygrillhey.com 17.84% 41.63x
vindulge.com 4.88% 41.27x
bbqpitboys.com 1.03% 40.74x
smoker-cooking.com 2.19% 39.78x
mrecipes.com 1.35% 38.47x
amazingribs.com 8.23% 38.37x
kingsford.com 1.09% 37.68x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Web attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BBQ Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 4.79% 30.40x
Rural Living 0.12% 19.08x
Home Improvement Contractor 1.05% 18.66x
Survival Guides 0.22% 13.35x
Texas Off-Roading 0.10% 12.93x
Fishing 4.68% 12.43x
Handyman Tools 0.02% 12.21x
Mail Order Food 1.19% 12.08x
Power Tools 3.55% 11.87x
Chef & Restaurant Resources 1.91% 11.87x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BBQ Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male