Explore the BBQ Enthusiasts Audience
Below you'll find more information about the BBQ Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the BBQ Enthusiasts audience.
INTERESTS
The BBQ Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BBQ Enthusiasts audience is BBQ Recipe Researchers.
| Interest | Composition | Index |
| BBQ Recipe Researchers | 52.75% | 28.06x |
| Grill Masters | 45.88% | 27.02x |
| Power Tools Shoppers | 27.77% | 17.49x |
| Home Brewing Enthusiasts | 19.93% | 16.47x |
| Gourmet Food & Wine Researchers | 24.17% | 16.47x |
| Product Manuals Researchers | 27.74% | 16.00x |
| Outdoors Enthusiasts | 29.35% | 15.94x |
| Cooking Show Fans | 26.39% | 15.93x |
| Hunters | 28.17% | 15.74x |
| Spa and Pool Owners | 23.49% | 15.33x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Interest attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The BBQ Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BBQ Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.25% | 1.23x |
| Belk | 0.02% | 1.09x |
| LL Bean | 0.01% | 1.08x |
| Eddie Bauer | 0.02% | 1.07x |
| Chicos | 0.05% | 0.98x |
| REI | 0.02% | 0.96x |
| Express | 0.03% | 0.95x |
| Gymboree | 0.03% | 0.94x |
| LOFT | 0.04% | 0.93x |
| Dressbarn | 0.04% | 0.91x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Location attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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WEBSITES
The BBQ Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the BBQ Enthusiasts audience is thesmokerking.com.
| Website | Composition | Index |
| thesmokerking.com | 1.67% | 96.31x |
| smoking-meat.com | 4.60% | 87.52x |
| virtualweberbullet.com | 2.25% | 76.49x |
| traegergrills.com | 11.89% | 72.97x |
| wholesalepatiostore.com | 1.22% | 70.99x |
| grillagrills.com | 1.53% | 70.77x |
| meatwave.com | 1.63% | 70.19x |
| firecraft.com | 1.59% | 68.62x |
| bbqpitboys.com | 1.48% | 67.84x |
| vindulge.com | 3.88% | 62.62x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Web attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BBQ Enthusiasts audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 11.04% | 34.58x |
| Home Improvement Contractor | 3.83% | 17.77x |
| Rural Living | 0.29% | 17.28x |
| Fishing | 7.02% | 12.02x |
| Survival Guides | 0.54% | 11.55x |
| Yard Structures | 3.27% | 11.48x |
| Chef & Restaurant Resources | 4.14% | 11.40x |
| Texas Off-Roading | 0.15% | 11.38x |
| Pool Cleaning | 1.81% | 11.30x |
| Power Tools | 5.64% | 11.20x |
Composition Percentage:
The overlap percentage between the BBQ Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The BBQ Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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