Dstillery Audiences

BBQ ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the BBQ Enthusiasts Audience

Below you'll find more information about the BBQ Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the BBQ Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The BBQ Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BBQ Enthusiasts audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 42.40% 26.21x
Grill Masters 40.38% 25.73x
BBQ Recipe Researchers 47.42% 25.37x
Power Tools Shoppers 28.52% 18.50x
Home Brewing Enthusiasts 28.77% 18.29x
Hunters 31.38% 17.97x
Louisiana Creole Food Enthusiasts 29.75% 17.96x
Product Manuals Researchers 26.89% 17.65x
Craft Spirits Enthusiasts 24.87% 17.38x
Gourmet Food & Wine Researchers 25.68% 17.22x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Interest attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BBQ Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BBQ Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.33% 1.43x
Chicos 0.04% 1.19x
The North Face 0.01% 1.12x
Brooks Brothers 0.02% 1.10x
Jos A. Bank Clothiers 0.03% 1.06x
Eddie Bauer 0.01% 1.03x
Talbots 0.02% 1.02x
Buckle 0.03% 0.98x
Journeys 0.05% 0.97x
LOFT 0.04% 0.95x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Location attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The BBQ Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BBQ Enthusiasts audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 4.83% 44.11x
traegergrills.com 1.45% 42.04x
rectecgrills.com 1.11% 36.72x
heygrillhey.com 17.56% 35.30x
vindulge.com 4.73% 33.37x
amazingribs.com 9.18% 31.18x
smoker-cooking.com 2.18% 30.57x
grillinfools.com 1.08% 29.91x
bbqdryrubs.com 1.65% 29.13x
smokingmeatforums.com 6.39% 28.71x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Web attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BBQ Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 3.78% 32.27x
Rural Living 0.07% 24.31x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 20.05x
Home Improvement Contractor 0.28% 16.20x
Texas Off-Roading 0.09% 15.06x
Pool Cleaning 0.83% 13.45x
Fishing 4.19% 13.33x
Survival Guides 0.17% 12.27x
As Seen On TV Products 0.02% 12.15x
Power Tools 3.05% 11.92x
Composition Percentage: The overlap percentage between the BBQ Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the BBQ Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BBQ Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male