Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 41.65% 37.80x
Car Enthusiasts 50.24% 37.05x
Tesla Enthusiasts 50.05% 36.79x
Electric Vehicle Shoppers 51.19% 36.36x
Audi Vehicle Shoppers 51.88% 34.97x
Car Buyers 46.59% 32.59x
Techies 38.30% 31.28x
Tech News Enthusiasts 40.54% 30.48x
Camera Review Readers 40.51% 30.30x
Car Collector Enthusiasts 44.70% 29.84x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.72x
Bonobos 0.13% 1.71x
Topshop 0.03% 1.67x
Jos A. Bank Clothiers 0.41% 1.52x
REI 0.03% 1.47x
White House Black Market 0.45% 1.41x
Mens Wearhouse 0.65% 1.41x
The North Face 0.03% 1.40x
Ralph Lauren 0.02% 1.38x
Intermix 0.01% 1.34x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is bavauto.com.

Website Composition Index
bavauto.com 1.58% 57.93x
m5board.com 1.28% 56.05x
autospies.com 1.35% 53.14x
realoem.com 1.95% 53.03x
5series.net 1.12% 50.10x
bmwblog.com 5.61% 48.36x
bimmerfest.com 9.06% 43.07x
e46fanatics.com 2.44% 42.68x
autoclassics.com 1.43% 42.27x
fcpeuro.com 1.98% 41.87x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.16% 24.34x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.10% 19.40x
Assorted Topics (Auto, Hobbies, Viral Media) 42.19% 19.04x
Motorcycle Racing Researchers 1.30% 18.78x
Car Enthusiasts 14.17% 18.16x
Motorsport Equipment 8.42% 17.68x
Auto Tires & Parts Repair Researchers 3.01% 15.18x
Auto Body Upkeep & Repair Researchers 4.30% 14.78x
Watches & Jewelry 0.02% 14.58x
General Interest 0.27% 14.57x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male