Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 1.4 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 43.25% 42.58x
Car Enthusiasts 50.67% 41.32x
Tesla Enthusiasts 51.10% 40.63x
Electric Vehicle Shoppers 53.05% 39.81x
Audi Vehicle Shoppers 51.74% 39.63x
Car Buyers 48.01% 36.72x
Tech News Enthusiasts 41.41% 34.73x
Techies 41.14% 34.72x
Camera Review Readers 41.74% 34.29x
Car Collector Enthusiasts 45.09% 32.32x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.69x
Columbia 0.02% 1.66x
Free People 0.03% 1.61x
Madewell 0.02% 1.55x
REI 0.02% 1.54x
Tommy Bahama 0.04% 1.54x
Ann Taylor 0.03% 1.53x
Urban Outfitters 0.06% 1.46x
Uniqlo 0.02% 1.45x
Lululemon 0.05% 1.42x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is bavauto.com.

Website Composition Index
bavauto.com 1.05% 65.03x
m5board.com 1.14% 59.67x
realoem.com 1.87% 55.22x
5series.net 1.07% 53.63x
autospies.com 1.63% 51.34x
bmwblog.com 5.51% 50.91x
autoclassics.com 1.06% 48.71x
bimmerfest.com 8.90% 45.97x
fcpeuro.com 1.87% 45.60x
e46fanatics.com 2.41% 45.33x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.13% 29.19x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.34% 24.62x
Assorted Topics (Auto, Hobbies, Viral Media) 45.29% 20.98x
Motorcycle Racing Researchers 1.35% 20.93x
Car Enthusiasts 14.05% 20.36x
Motorsport Equipment 8.32% 20.13x
Auto Tires & Parts Repair Researchers 2.62% 17.53x
Watches & Jewelry 0.01% 17.49x
Auto Body Upkeep & Repair Researchers 3.92% 17.00x
Assorted Topics (Power Trains, Drones, Web Design) 1.87% 16.55x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male