Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 45.82% 34.22x
Car Enthusiasts 50.09% 31.54x
Tesla Enthusiasts 51.64% 31.04x
Electric Vehicle Shoppers 52.69% 31.01x
Car Buyers 48.46% 29.46x
Audi Vehicle Shoppers 48.00% 28.69x
Market Intelligence Researchers 37.95% 26.26x
Camera Review Readers 39.75% 26.23x
Techies 38.83% 26.02x
Tech News Enthusiasts 38.10% 25.81x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.84x
Express 0.02% 1.73x
Banana Republic 0.01% 1.63x
White House Black Market 0.01% 1.47x
Jos A. Bank Clothiers 0.01% 1.45x
Mens Wearhouse 0.02% 1.43x
Aeropostale 0.01% 1.42x
Journeys 0.02% 1.36x
Victoria's Secret 0.02% 1.28x
Lane Bryant 0.01% 1.25x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website Composition Index
m5board.com 1.27% 41.18x
engineswapdepot.com 1.19% 40.02x
realoem.com 1.79% 38.43x
bmwblog.com 8.54% 38.30x
fordauthority.com 1.26% 38.07x
5series.net 1.08% 37.52x
autohausaz.com 1.53% 35.76x
autospies.com 3.29% 34.27x
autonews.com 1.48% 32.19x
e46fanatics.com 2.58% 31.77x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.08% 24.19x
Motorsport Equipment 6.39% 18.99x
Motorcycle Racing Researchers 1.60% 18.39x
Gadgets 0.12% 17.80x
General Interest 0.09% 17.50x
Texas Off-Roading 0.04% 17.05x
Car Enthusiasts 11.87% 16.18x
Men's Dress Shirt Shopping 0.47% 15.97x
Assorted Topics (Power Trains, Drones, Web Design) 1.79% 15.90x
Watches Retail 1.85% 15.51x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male