Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 46.65% 28.51x
Car Enthusiasts 43.67% 27.87x
Automotive Industry 41.24% 26.51x
Tesla Enthusiasts 41.80% 26.28x
Car Buyers 40.28% 24.88x
Car Collector Enthusiasts 39.20% 23.75x
Techies 30.03% 22.86x
Tech News Enthusiasts 32.16% 22.28x
Acura Vehicle Shoppers 35.31% 21.23x
Subaru Vehicle Shoppers 32.70% 20.78x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.87x
Calvin Klein 0.01% 1.63x
Tommy Bahama 0.03% 1.47x
Levi Strauss 0.01% 1.42x
REI 0.02% 1.41x
Free People 0.02% 1.35x
Patagonia 0.01% 1.35x
Ann Taylor 0.02% 1.34x
Ralph Lauren 0.01% 1.32x
Chicos 0.05% 1.32x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is bimmerboard.com.

Website Composition Index
bimmerboard.com 0.49% 94.73x
bimmerwerkz.com 0.41% 91.15x
hardmotorsport.com 0.12% 89.56x
m5board.com 1.57% 87.95x
apexraceparts.com 0.25% 85.62x
pelicanparts.com 1.47% 84.29x
enthusiastauto.com 0.33% 83.26x
oembimmerparts.com 0.94% 82.61x
realoem.com 1.72% 82.13x
5series.net 1.04% 81.75x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics #11695 (Auto, Hobbies, Viral Media).

Content Affinity Composition Index
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 25.40% 26.33x
Environmentally Friendly Cars 0.24% 26.04x
Car Enthusiasts 16.79% 22.64x
Motorcycle Racing Researchers 1.12% 19.78x
Motorsport Equipment 9.31% 18.49x
Motorcycles & Snowmobiles 6.04% 17.80x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.18% 15.77x
Auto Body Upkeep & Repair Researchers 6.74% 14.96x
General Interest 0.45% 14.38x
Watches & Jewelry 0.03% 14.36x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999