Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 1.4 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Car Collector Enthusiasts.

Interest Composition Index
Car Collector Enthusiasts 52.83% 70.98x
Auto Show Enthusiasts 44.98% 66.06x
Car Enthusiasts 48.55% 61.11x
Car Buyers 81.77% 60.40x
Tesla Enthusiasts 61.91% 55.97x
Automotive News Readers 57.73% 52.68x
Automotive Safety Researchers 51.62% 50.17x
Luxury Watch Shoppers 25.79% 47.32x
COVID Vaccine Researchers 19.31% 41.04x
Outdoors Enthusiasts 29.97% 38.06x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.79x
Urban Outfitters 0.01% 1.14x
Gymboree 0.01% 1.06x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is fordauthority.com.

Website Composition Index
fordauthority.com 1.34% 59.96x
autoweek.com 4.83% 49.71x
fordmuscle.com 1.92% 49.50x
carscoops.com 17.24% 48.97x
motorious.com 7.75% 46.90x
silodrome.com 10.45% 45.94x
dragzine.com 6.31% 43.27x
powernationtv.com 4.03% 40.81x
visordown.com 3.70% 40.72x
moparinsiders.com 8.66% 40.58x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics (Auto, Hobbies, Viral Media).

Content Affinity Composition Index
Assorted Topics (Auto, Hobbies, Viral Media) 57.00% 27.23x
Australia & New Zealand Media 2.42% 18.87x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.82% 18.76x
Motorcycle Racing Researchers 1.98% 18.58x
Motorsport Equipment 1.68% 17.76x
Watches Retail 0.54% 17.29x
Trucking 0.84% 16.53x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.80% 16.21x
Motorcycles & Snowmobiles 9.57% 15.39x
Muscle Cars 2.67% 15.11x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male