Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 4.1 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 43.02% 35.09x
Tesla Enthusiasts 51.41% 31.34x
Car Enthusiasts 51.29% 31.01x
Electric Vehicle Shoppers 53.92% 30.80x
Audi Vehicle Shoppers 53.22% 29.08x
Car Buyers 50.02% 27.54x
Techies 42.28% 26.38x
Tech News Enthusiasts 44.71% 25.51x
Car Collector Enthusiasts 44.93% 25.16x
Camera Review Readers 46.33% 24.82x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.69x
REI 0.02% 1.52x
Uniqlo 0.02% 1.35x
Free People 0.03% 1.33x
Armani 0.02% 1.31x
H&M 0.06% 1.30x
Ralph Lauren 0.02% 1.29x
Chicos 0.05% 1.28x
Ann Taylor 0.02% 1.28x
Urban Outfitters 0.04% 1.27x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website Composition Index
m5board.com 1.21% 56.78x
realoem.com 2.02% 52.21x
fcpeuro.com 1.65% 51.33x
5series.net 1.21% 48.82x
bmwblog.com 6.49% 48.07x
rmeuropean.com 1.21% 45.69x
artofgears.com 1.04% 44.43x
autospies.com 2.20% 43.23x
engineswapdepot.com 2.12% 42.04x
bimmerfest.com 9.62% 41.91x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.08% 24.08x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.31% 22.33x
Motorcycle Racing Researchers 1.27% 19.11x
Motorsport Equipment 7.35% 17.78x
Assorted Topics (Auto, Hobbies, Viral Media) 47.28% 17.50x
Car Enthusiasts 12.73% 16.94x
Watches & Jewelry 0.01% 15.70x
Assorted Topics (Power Trains, Drones, Web Design) 1.71% 14.91x
Auto Tires & Parts Repair Researchers 2.12% 14.90x
General Interest 0.20% 14.89x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male