Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 53.45% 44.52x
Car Enthusiasts 49.80% 43.07x
Tesla Enthusiasts 54.28% 40.64x
Car Buyers 45.99% 38.09x
Audi Vehicle Shoppers 42.13% 38.08x
Market Intelligence Researchers 37.62% 37.20x
Camera Review Readers 36.63% 36.78x
Tech News Enthusiasts 34.69% 36.21x
Techies 36.36% 35.95x
Mobile Phone Comparison Shoppers 36.86% 32.22x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 2.18x
Michael Kors 0.02% 1.96x
Lululemon 0.01% 1.65x
Talbots 0.02% 1.55x
Eddie Bauer 0.01% 1.50x
Chicos 0.03% 1.48x
Forever 21 0.01% 1.42x
Express 0.03% 1.42x
J. Crew 0.01% 1.41x
Coach 0.01% 1.40x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website Composition Index
m5board.com 1.31% 53.66x
realoem.com 1.38% 53.49x
bmwblog.com 9.87% 47.40x
topgear.com 6.25% 47.18x
5series.net 1.04% 46.54x
autospies.com 1.11% 45.79x
superstreetonline.com 2.10% 44.09x
e46fanatics.com 2.40% 41.97x
androidpolice.com 1.48% 41.67x
cleantechnica.com 28.42% 40.30x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.32% 33.07x
Men's Dress Shirt Shopping 0.06% 23.56x
Motorsport Equipment 4.04% 20.45x
Motorcycle Racing Researchers 2.04% 19.65x
Assorted Topics (Auto, Hobbies, Viral Media) 61.68% 18.48x
Watches Retail 0.76% 18.46x
Assorted Topics (Power Trains, Drones, Web Design) 0.46% 18.37x
Auto Tires & Parts Repair Researchers 0.21% 18.06x
Fashion & Cosmetics 0.04% 18.00x
Car Keys, Locks & Remotes 0.17% 17.13x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male