Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 1.4 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 44.84% 46.37x
Car Buyers 49.56% 44.10x
Tesla Enthusiasts 50.88% 41.94x
Car Collector Enthusiasts 47.98% 41.52x
Auto Show Enthusiasts 43.70% 40.45x
Automotive Safety Researchers 40.53% 40.42x
Tech News Enthusiasts 28.62% 39.12x
Audi Vehicle Shoppers 28.99% 37.41x
Car Enthusiasts 44.51% 36.91x
Financial Business Intelligence Researchers 18.87% 36.15x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 1.99x
White House Black Market 0.03% 1.74x
Michael Kors 0.01% 1.50x
LOFT 0.02% 1.47x
Lane Bryant 0.01% 1.26x
Talbots 0.02% 1.26x
J. Crew 0.01% 1.24x
Old Navy 0.03% 1.22x
Lululemon 0.01% 1.22x
H&M 0.02% 1.21x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website Composition Index
m5board.com 1.24% 62.93x
realoem.com 1.43% 62.02x
cleantechnica.com 15.24% 54.50x
topgear.com 2.21% 48.16x
e46fanatics.com 2.20% 47.38x
bimmerfest.com 7.31% 45.83x
fordauthority.com 2.89% 45.36x
carscoops.com 27.94% 43.51x
bmwblog.com 9.21% 42.00x
theconversation.com 1.55% 40.83x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.38% 29.71x
Watches Retail 0.74% 19.38x
Assorted Topics (Auto, Hobbies, Viral Media) 60.48% 19.13x
Australia & New Zealand Media 1.42% 16.82x
Motorcycle Racing Researchers 1.87% 16.28x
Motorsport Equipment 1.92% 14.95x
Technology News 19.41% 14.17x
Car Keys, Locks & Remotes 0.05% 13.86x
Mobile Industry Information 0.31% 13.77x
Assorted Topics (Power Trains, Drones, Web Design) 0.09% 13.65x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male