Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 46.48% 31.74x
Car Enthusiasts 46.42% 30.43x
Tesla Enthusiasts 42.29% 29.34x
Car Buyers 41.65% 27.49x
Automotive News Readers 38.63% 25.95x
Car Collector Enthusiasts 41.32% 25.58x
Techies 33.13% 24.97x
Tech News Enthusiasts 34.68% 24.33x
Acura Vehicle Shoppers 35.04% 23.42x
Subaru Vehicle Shoppers 32.34% 22.79x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is REI.

Location Composition Index
REI 0.03% 1.80x
Madewell 0.02% 1.58x
Columbia 0.02% 1.56x
Saint Laurent Paris 0.01% 1.55x
Joe's Jeans 0.01% 1.54x
Tommy Bahama 0.04% 1.53x
Patagonia 0.01% 1.50x
Intermix 0.01% 1.40x
The North Face 0.03% 1.35x
Urban Outfitters 0.05% 1.27x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website Composition Index
m5board.com 1.81% 114.82x
pelicanparts.com 1.45% 109.14x
oembimmerparts.com 1.16% 104.67x
5series.net 1.32% 100.18x
bavauto.com 4.26% 95.63x
bmwblog.com 2.35% 94.82x
bimmerfest.com 10.61% 93.10x
e46fanatics.com 2.60% 88.32x
realoem.com 2.37% 85.24x
fcpeuro.com 2.24% 83.23x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics #11695 (Auto, Hobbies, Viral Media).

Content Affinity Composition Index
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 29.64% 27.63x
Environmentally Friendly Cars 0.25% 26.67x
Car Enthusiasts 17.61% 23.47x
Motorcycle Racing Researchers 1.24% 22.24x
Motorsport Equipment 9.95% 19.60x
Motorcycles & Snowmobiles 6.84% 19.15x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.63% 17.25x
Auto Body Upkeep & Repair Researchers 6.97% 15.96x
General Interest 0.46% 15.82x
Golf & Boats 0.03% 14.46x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male