BMW VEHICLE SHOPPERS

Audience Size: 1.4 Million Devices

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Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Automotive News Readers.

Interest	Composition	Index
Automotive News Readers	44.84%	46.37x
Car Buyers	49.56%	44.10x
Tesla Enthusiasts	50.88%	41.94x
Car Collector Enthusiasts	47.98%	41.52x
Auto Show Enthusiasts	43.70%	40.45x
Automotive Safety Researchers	40.53%	40.42x
Tech News Enthusiasts	28.62%	39.12x
Audi Vehicle Shoppers	28.99%	37.41x
Car Enthusiasts	44.51%	36.91x
Financial Business Intelligence Researchers	18.87%	36.15x

Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.

Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.03%	1.99x
White House Black Market	0.03%	1.74x
Michael Kors	0.01%	1.50x
LOFT	0.02%	1.47x
Lane Bryant	0.01%	1.26x
Talbots	0.02%	1.26x
J. Crew	0.01%	1.24x
Old Navy	0.03%	1.22x
Lululemon	0.01%	1.22x
H&M	0.02%	1.21x

Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.

Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website	Composition	Index
m5board.com	1.24%	62.93x
realoem.com	1.43%	62.02x
cleantechnica.com	15.24%	54.50x
topgear.com	2.21%	48.16x
e46fanatics.com	2.20%	47.38x
bimmerfest.com	7.31%	45.83x
fordauthority.com	2.89%	45.36x
carscoops.com	27.94%	43.51x
bmwblog.com	9.21%	42.00x
theconversation.com	1.55%	40.83x

Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.

Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.38%	29.71x
Watches Retail	0.74%	19.38x
Assorted Topics (Auto, Hobbies, Viral Media)	60.48%	19.13x
Australia & New Zealand Media	1.42%	16.82x
Motorcycle Racing Researchers	1.87%	16.28x
Motorsport Equipment	1.92%	14.95x
Technology News	19.41%	14.17x
Car Keys, Locks & Remotes	0.05%	13.86x
Mobile Industry Information	0.31%	13.77x
Assorted Topics (Power Trains, Drones, Web Design)	0.09%	13.65x

Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.

Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male