Explore the BMW Vehicle Shoppers Audience
Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.
INTERESTS
The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW Vehicle Shoppers audience is Car Enthusiasts.
| Interest | Composition | Index |
| Car Enthusiasts | 48.83% | 64.56x |
| Tesla Enthusiasts | 44.92% | 60.61x |
| Automotive News Readers | 43.29% | 60.51x |
| Audi Vehicle Shoppers | 49.37% | 59.46x |
| Electric Vehicle Shoppers | 44.86% | 58.45x |
| Car Buyers | 45.50% | 54.78x |
| Car Collector Enthusiasts | 45.31% | 50.16x |
| Techies | 34.36% | 47.61x |
| Tech News Enthusiasts | 35.96% | 46.35x |
| Land Rover Shoppers | 41.45% | 44.99x |
Composition Percentage:
The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.03% | 1.65x |
| Bonobos | 0.05% | 1.62x |
| Tommy Bahama | 0.03% | 1.55x |
| Topshop | 0.01% | 1.52x |
| Michael Kors | 0.02% | 1.48x |
| REI | 0.03% | 1.43x |
| Jos A. Bank Clothiers | 0.36% | 1.41x |
| Madewell | 0.03% | 1.41x |
| American Apparel | 0.05% | 1.41x |
| Gap | 0.06% | 1.38x |
Composition Percentage:
The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
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WEBSITES
The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.
| Website | Composition | Index |
| m5board.com | 1.81% | 107.21x |
| realoem.com | 2.84% | 100.50x |
| bavauto.com | 3.76% | 99.42x |
| oembimmerparts.com | 1.15% | 98.84x |
| 5series.net | 1.54% | 92.06x |
| autospies.com | 2.73% | 90.12x |
| bmwblog.com | 4.97% | 88.25x |
| modbargains.com | 1.14% | 86.14x |
| e46fanatics.com | 2.85% | 82.56x |
| vividracing.com | 1.06% | 80.55x |
Composition Percentage:
The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.27% | 35.97x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 42.07% | 30.54x |
| Motorcycle Racing Researchers | 1.48% | 29.43x |
| Car Enthusiasts | 18.47% | 29.02x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 4.43% | 26.51x |
| Motorsport Equipment | 10.85% | 25.35x |
| Motorcycles & Snowmobiles | 8.11% | 23.80x |
| Watches & Jewelry | 0.03% | 22.89x |
| Auto Body Upkeep & Repair Researchers | 6.30% | 21.47x |
| General Interest | 0.42% | 20.84x |
Composition Percentage:
The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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