Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 49.77% 35.88x
Electric Vehicle Shoppers 53.79% 35.76x
Automotive News Readers 48.67% 34.79x
Tesla Enthusiasts 50.24% 34.47x
Car Buyers 45.84% 34.22x
Audi Vehicle Shoppers 46.69% 34.04x
Camera Review Readers 38.19% 32.26x
Market Intelligence Researchers 38.78% 32.15x
Tech News Enthusiasts 37.35% 31.83x
Techies 37.77% 31.83x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.80x
LOFT 0.01% 1.57x
Gymboree 0.01% 1.37x
Gap 0.01% 1.30x
Banana Republic 0.01% 1.22x
Chicos 0.01% 1.22x
Mens Wearhouse 0.01% 1.19x
White House Black Market 0.01% 1.18x
Express 0.01% 1.17x
American Eagle Outfitters 0.01% 1.14x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is realoem.com.

Website Composition Index
realoem.com 1.37% 41.69x
bmwblog.com 6.84% 40.78x
e46fanatics.com 1.97% 37.02x
autospies.com 2.51% 36.86x
bimmerfest.com 6.99% 35.54x
gmauthority.com 5.74% 35.09x
drivingline.com 1.70% 33.89x
carscoops.com 9.13% 33.75x
topgear.com 8.81% 33.41x
luxurylaunches.com 1.86% 32.47x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.46% 24.14x
Motorsport Equipment 4.56% 19.42x
General Interest 0.07% 19.38x
Motorcycle Racing Researchers 1.31% 18.15x
Car Keys, Locks & Remotes 1.68% 17.37x
Assorted Topics (Auto, Hobbies, Viral Media) 46.12% 17.14x
Assorted Topics (Power Trains, Drones, Web Design) 1.20% 17.00x
Auto Tires & Parts Repair Researchers 0.79% 16.95x
Auto Body Upkeep & Repair Researchers 1.17% 16.69x
Car Enthusiasts 8.85% 16.33x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male