Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 48.73% 32.57x
Car Enthusiasts 48.32% 32.54x
Tesla Enthusiasts 44.49% 31.32x
Automotive News Readers 40.49% 29.61x
Electric Vehicle Shoppers 43.54% 29.17x
Car Buyers 43.92% 28.82x
Car Collector Enthusiasts 43.74% 26.84x
Techies 34.35% 26.40x
Tech News Enthusiasts 35.82% 25.45x
Acura Vehicle Shoppers 35.88% 24.48x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.67x
LL Bean 0.01% 1.60x
Intermix 0.01% 1.58x
Express Outlets 0.01% 1.50x
Ralph Lauren 0.01% 1.49x
Patagonia 0.03% 1.48x
Kate Spade 0.03% 1.47x
Chicos 0.07% 1.45x
Michael Kors 0.03% 1.44x
Hugo Boss 0.04% 1.42x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website Composition Index
m5board.com 1.47% 63.04x
pelicanparts.com 1.02% 60.16x
realoem.com 2.16% 57.53x
bavauto.com 3.64% 54.39x
5series.net 1.22% 54.19x
bmwblog.com 3.14% 53.30x
bimmerfest.com 9.15% 51.49x
e46fanatics.com 2.25% 50.45x
autospies.com 2.83% 48.31x
fcpeuro.com 2.01% 48.10x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.25% 30.31x
Assorted Topics (Auto, Hobbies, Viral Media) 33.86% 28.10x
Car Enthusiasts 16.82% 25.06x
Motorcycle Racing Researchers 1.32% 23.29x
Motorsport Equipment 9.81% 21.10x
Motorcycles & Snowmobiles 6.93% 19.86x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.25% 19.31x
Auto Body Upkeep & Repair Researchers 6.59% 17.18x
General Interest 0.43% 16.76x
Auto Tires & Parts Repair Researchers 5.10% 16.26x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male