Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 2 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 49.00% 60.72x
Automotive News Readers 43.14% 58.86x
Tesla Enthusiasts 44.37% 57.99x
Electric Vehicle Shoppers 45.38% 56.85x
Audi Vehicle Shoppers 49.76% 54.54x
Car Buyers 46.93% 50.98x
Car Collector Enthusiasts 45.10% 48.41x
Techies 32.89% 45.21x
Tech News Enthusiasts 35.43% 43.47x
Land Rover Shoppers 41.66% 43.18x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.56x
Topshop 0.03% 1.79x
Saint Laurent Paris 0.01% 1.63x
Jos A. Bank Clothiers 0.49% 1.60x
Supreme 0.02% 1.55x
Bonobos 0.10% 1.54x
REI 0.02% 1.50x
Uniqlo 0.03% 1.50x
Ralph Lauren 0.03% 1.48x
Johnston and Murphy 0.21% 1.46x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is bavauto.com.

Website Composition Index
bavauto.com 3.04% 102.42x
m5board.com 1.86% 102.37x
realoem.com 2.78% 101.77x
oembimmerparts.com 1.13% 96.07x
autospies.com 2.34% 92.04x
5series.net 1.57% 88.02x
bmwblog.com 6.37% 87.14x
e46fanatics.com 3.11% 75.90x
fcpeuro.com 2.72% 73.82x
bimmerfest.com 11.67% 73.30x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.27% 35.79x
Motorcycle Racing Researchers 1.68% 27.74x
Assorted Topics (Auto, Hobbies, Viral Media) 47.00% 27.35x
Car Enthusiasts 19.42% 26.75x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.19% 26.69x
Motorsport Equipment 11.34% 24.65x
Watches & Jewelry 0.03% 23.85x
Motorcycles & Snowmobiles 9.30% 22.08x
General Interest 0.41% 21.22x
Auto Tires & Parts Repair Researchers 4.64% 20.61x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male