Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 1.7 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 51.80% 42.96x
Tesla Enthusiasts 53.54% 40.49x
Auto Show Enthusiasts 38.52% 38.55x
Car Collector Enthusiasts 40.41% 38.27x
Car Buyers 41.13% 38.17x
Camera Review Readers 31.79% 38.01x
Tech News Enthusiasts 31.87% 37.54x
Audi Vehicle Shoppers 36.09% 37.36x
Car Enthusiasts 39.47% 37.02x
Financial Business Intelligence Researchers 23.30% 32.23x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is H&M.

Location Composition Index
H&M 0.01% 1.55x
Zumiez 0.02% 1.44x
Michael Kors 0.01% 1.44x
Forever 21 0.01% 1.38x
Banana Republic 0.02% 1.28x
Aeropostale 0.02% 1.26x
Hollister 0.01% 1.24x
Old Navy 0.03% 1.22x
Gap 0.02% 1.21x
Victoria's Secret 0.03% 1.11x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website Composition Index
m5board.com 1.47% 58.21x
realoem.com 1.61% 51.69x
bmwblog.com 11.53% 48.50x
topgear.com 3.78% 47.60x
5series.net 1.14% 46.70x
e46fanatics.com 2.55% 44.38x
cleantechnica.com 28.60% 42.73x
bimmerfest.com 8.43% 42.28x
automobilemag.com 1.94% 41.26x
carscoops.com 9.59% 40.67x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.92% 31.48x
Watches Retail 0.93% 21.11x
Assorted Topics (Auto, Hobbies, Viral Media) 60.04% 19.39x
Motorsport Equipment 2.60% 18.08x
Motorcycle Racing Researchers 1.84% 17.84x
Australia & New Zealand Media 1.26% 16.08x
Assorted Topics (Power Trains, Drones, Web Design) 0.16% 15.15x
Data Centers 0.58% 14.92x
Car Enthusiasts 9.04% 14.51x
Bags & Luggage 0.90% 14.12x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male