Dstillery Audiences

BMW VEHICLE SHOPPERS

Audience Size: 2.3 Million Devices

Explore the BMW Vehicle Shoppers Audience

Below you'll find more information about the BMW Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the BMW Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The BMW Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW Vehicle Shoppers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 48.83% 64.56x
Tesla Enthusiasts 44.92% 60.61x
Automotive News Readers 43.29% 60.51x
Audi Vehicle Shoppers 49.37% 59.46x
Electric Vehicle Shoppers 44.86% 58.45x
Car Buyers 45.50% 54.78x
Car Collector Enthusiasts 45.31% 50.16x
Techies 34.36% 47.61x
Tech News Enthusiasts 35.96% 46.35x
Land Rover Shoppers 41.45% 44.99x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW Vehicle Shoppers audience is The North Face.

Location Composition Index
The North Face 0.03% 1.65x
Bonobos 0.05% 1.62x
Tommy Bahama 0.03% 1.55x
Topshop 0.01% 1.52x
Michael Kors 0.02% 1.48x
REI 0.03% 1.43x
Jos A. Bank Clothiers 0.36% 1.41x
Madewell 0.03% 1.41x
American Apparel 0.05% 1.41x
Gap 0.06% 1.38x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The BMW Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the BMW Vehicle Shoppers audience is m5board.com.

Website Composition Index
m5board.com 1.81% 107.21x
realoem.com 2.84% 100.50x
bavauto.com 3.76% 99.42x
oembimmerparts.com 1.15% 98.84x
5series.net 1.54% 92.06x
autospies.com 2.73% 90.12x
bmwblog.com 4.97% 88.25x
modbargains.com 1.14% 86.14x
e46fanatics.com 2.85% 82.56x
vividracing.com 1.06% 80.55x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW Vehicle Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.27% 35.97x
Assorted Topics (Auto, Hobbies, Viral Media) 42.07% 30.54x
Motorcycle Racing Researchers 1.48% 29.43x
Car Enthusiasts 18.47% 29.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.43% 26.51x
Motorsport Equipment 10.85% 25.35x
Motorcycles & Snowmobiles 8.11% 23.80x
Watches & Jewelry 0.03% 22.89x
Auto Body Upkeep & Repair Researchers 6.30% 21.47x
General Interest 0.42% 20.84x
Composition Percentage: The overlap percentage between the BMW Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the BMW Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male