Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 3 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 49.95% 52.56x
Mature Parents 41.56% 50.92x
Child Car Seat Researchers 44.99% 49.68x
Parents with Kids 45.96% 49.40x
New & Expecting Parents 49.59% 48.98x
Pregnancy Resources Researchers 47.59% 45.75x
Food Allergies Researchers 30.89% 34.82x
Fertility Treatment Researchers 33.21% 33.90x
Pediatricians 33.13% 32.55x
Day Care Users 36.96% 31.88x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.20x
Jos A. Bank Clothiers 0.27% 1.19x
Mens Wearhouse 0.43% 1.18x
Supreme 0.01% 1.18x
LOFT 0.06% 1.15x
Coach 0.04% 1.11x
Hollister 0.03% 1.09x
Eddie Bauer 0.01% 1.07x
Old Navy 0.05% 1.04x
Lane Bryant 0.04% 1.03x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.89% 81.38x
breastfeedingneeds.com 1.40% 75.96x
babycareadvice.com 1.19% 75.35x
motherlove.com 1.43% 74.14x
carseatblog.com 2.71% 72.17x
breastfeeding-problems.com 1.18% 69.56x
nestedbean.com 2.76% 68.53x
homemade-baby-food-recipes.com 2.22% 67.56x
gracobaby.com 7.75% 67.17x
halosleep.com 1.29% 66.35x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 11.35% 37.49x
New Parents 29.65% 26.36x
Parenting Blogs 3.26% 23.77x
Toys Shopping 7.90% 22.65x
Parenting & Pregnancy Resources 59.30% 17.49x
Cheerleading 1.88% 17.39x
Homeschooling 0.56% 15.53x
Child Development 12.47% 13.95x
Coupons & Family 6.69% 13.00x
Pet Forums 2.81% 12.90x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female