Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 2.3 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 45.89% 40.45x
Mature Parents 37.97% 38.00x
New & Expecting Parents 40.22% 37.00x
Health Conscious Expecting Parents 45.81% 34.99x
Pregnancy Resources Researchers 40.69% 31.70x
Child Car Seat Researchers 46.63% 30.76x
Involved Parents 31.58% 27.09x
Breast Cancer Fund Raisers 25.75% 26.58x
Food Allergies Researchers 29.51% 26.23x
Bargain Shopping Researchers 24.92% 25.83x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.15x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is gracobaby.com.

Website Composition Index
gracobaby.com 2.42% 61.67x
mom365.com 1.21% 52.25x
carseatblog.com 1.29% 51.95x
nestedbean.com 2.91% 51.01x
pregnantchicken.com 2.46% 48.76x
exclusivepumping.com 3.44% 48.62x
bounty.com 1.38% 47.08x
kindredbravely.com 2.31% 46.00x
babysleepmadesimple.com 1.26% 43.23x
healthychildren.org 2.57% 42.65x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 2.17% 34.21x
New Parents 5.65% 34.12x
Toys Shopping 1.00% 25.79x
Parenting Blogs 1.51% 23.99x
Homeschooling 0.05% 23.61x
Cheerleading 0.08% 21.09x
Networking Marketing 0.14% 17.10x
Child Development 1.67% 16.24x
Custom Gifts 0.25% 16.20x
Parenting & Pregnancy Resources 50.00% 16.07x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female