Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 6.6 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 35.58% 20.06x
Parents with Kids 29.87% 18.52x
Child Car Seat Researchers 31.39% 18.47x
Pregnancy Resources Researchers 31.45% 17.92x
Mature Parents 39.94% 14.93x
New & Expecting Parents 46.95% 14.14x
Food Allergies Researchers 21.50% 14.08x
Fertility Treatment Researchers 24.83% 13.27x
Photo Memory Makers 23.76% 13.13x
Pediatricians 23.56% 12.99x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.17x
Lane Bryant 0.06% 1.14x
Kate Spade 0.02% 1.11x
Chicos 0.05% 1.08x
Madewell 0.02% 1.07x
Aeropostale 0.02% 1.07x
Gymboree 0.03% 1.06x
Jos A. Bank Clothiers 0.16% 1.05x
Banana Republic 0.04% 1.03x
Mens Wearhouse 0.24% 1.02x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.01% 52.27x
carseatblog.com 1.63% 49.33x
gracobaby.com 5.42% 45.62x
homemade-baby-food-recipes.com 1.26% 45.24x
medelabreastfeedingus.com 5.80% 44.90x
llli.org 2.34% 44.61x
fitpregnancy.com 9.64% 44.42x
nestedbean.com 1.78% 44.19x
countdowntopregnancy.com 1.13% 43.34x
car-seat.org 2.49% 43.13x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.47% 18.81x
New Parents 19.45% 14.61x
Parenting Blogs 2.26% 13.98x
Toys Shopping 6.35% 13.32x
Parenting & Pregnancy Resources 44.11% 11.38x
Cheerleading 1.44% 10.27x
Homeschooling 0.42% 9.60x
Child Development 9.02% 8.76x
Assorted Topics (Freebies, Gardens, Jewelry) 11.03% 8.74x
Parenting & Healthy Eating 29.06% 8.38x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female