Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 3.2 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 48.93% 37.54x
Mature Parents 42.80% 36.72x
Parents with Kids 49.24% 36.58x
New & Expecting Parents 47.38% 36.17x
Child Car Seat Researchers 45.47% 35.79x
Pregnancy Resources Researchers 48.22% 31.65x
Food Allergies Researchers 34.28% 25.48x
Fertility Treatment Researchers 33.25% 25.41x
Involved Parents 32.47% 25.17x
Homeschooling Parents 37.18% 24.14x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Buckle.

Location Composition Index
Buckle 0.27% 1.24x
Jos A. Bank Clothiers 0.33% 1.19x
Mens Wearhouse 0.53% 1.18x
Supreme 0.01% 1.17x
Bonobos 0.08% 1.14x
White House Black Market 0.31% 1.12x
Lane Bryant 0.05% 1.04x
Dressbarn 0.06% 1.00x
Old Navy 0.11% 0.99x
REI 0.02% 0.99x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.57% 61.44x
motherlove.com 1.01% 58.71x
breastfeedingneeds.com 1.18% 58.12x
babycareadvice.com 1.05% 57.48x
nestedbean.com 1.93% 55.04x
kindredbravely.com 1.03% 54.26x
carseatblog.com 2.34% 54.24x
gracobaby.com 5.35% 53.89x
pregnancy-info.net 6.55% 53.53x
fitpregnancy.com 10.57% 52.84x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 9.20% 31.93x
New Parents 27.38% 23.21x
Parenting Blogs 3.22% 20.28x
Toys Shopping 6.63% 19.13x
Cheerleading 1.62% 15.05x
Parenting & Pregnancy Resources 56.97% 15.01x
Homeschooling 0.52% 13.98x
Child Development 11.74% 13.82x
Children's Health 2.49% 12.04x
Coupons & Family 6.91% 11.89x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female