Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 1.4 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Mature Parents.

Interest Composition Index
Mature Parents 46.48% 55.63x
Parents with Kids 45.82% 54.33x
New & Expecting Parents 43.22% 42.55x
Health Conscious Expecting Parents 37.60% 41.18x
Working Parents 32.99% 37.93x
Fathers Day Celebrators 14.34% 36.37x
Child Car Seat Researchers 37.04% 36.09x
Pregnancy Resources Researchers 30.16% 35.20x
Military Families 27.28% 33.48x
Breast Cancer Fund Raisers 9.02% 30.62x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.62x
Maurices 0.04% 1.41x
American Eagle Outfitters 0.02% 1.30x
Dressbarn 0.01% 1.30x
Aeropostale 0.02% 1.27x
LOFT 0.01% 1.25x
Lane Bryant 0.01% 1.22x
Old Navy 0.03% 1.18x
Michael Kors 0.01% 1.18x
Journeys 0.03% 1.16x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.21% 69.79x
pregnantchicken.com 2.26% 66.33x
exclusivepumping.com 3.81% 58.95x
easybabylife.com 1.55% 55.64x
babysleepsite.com 5.77% 54.16x
pregnancyfoodchecker.com 2.01% 54.14x
mamaoffive.com 1.46% 51.47x
americanpregnancy.org 11.58% 50.73x
babywisemom.com 1.05% 50.32x
askdrsears.com 1.77% 50.31x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is New Parents.

Content Affinity Composition Index
New Parents 2.29% 46.06x
Parenting & Children's Activities 0.55% 45.55x
Parenting Blogs 3.37% 32.51x
Parenting & Pregnancy Resources 47.80% 20.28x
Telescopes 0.08% 17.27x
Local & Travel England - North Midlands 0.14% 15.34x
Assorted Topics (Conservative News, Politics, Viral Media) 5.89% 13.79x
Family on a Budget 13.12% 11.61x
Canada Shopping - Kitchenware 0.12% 10.97x
Baby Names 4.78% 10.81x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female