Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 4.8 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 47.76% 36.22x
Mature Parents 40.96% 34.39x
Health Conscious Expecting Parents 47.45% 33.22x
New & Expecting Parents 43.77% 33.07x
Child Car Seat Researchers 47.48% 32.12x
Pregnancy Resources Researchers 43.53% 29.20x
Food Allergies Researchers 34.65% 25.85x
Involved Parents 34.79% 24.69x
Homeschooling Parents 38.33% 24.38x
Photo Memory Makers 36.07% 24.28x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.24x
Lane Bryant 0.03% 1.15x
Old Navy 0.06% 1.07x
Buckle 0.04% 1.06x
Free People 0.02% 1.06x
The North Face 0.01% 1.06x
American Eagle Outfitters 0.04% 1.04x
Talbots 0.02% 1.03x
Eddie Bauer 0.02% 1.03x
Chicos 0.03% 1.03x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 2.49% 54.01x
fitpregnancy.com 3.92% 53.21x
thepumpingmommy.com 1.02% 50.67x
lansinoh.com 1.00% 50.03x
carseatblog.com 1.54% 49.82x
firstresponse.com 1.65% 48.30x
babysleepsite.com 8.15% 47.46x
easybabylife.com 2.35% 47.09x
medelabreastfeedingus.com 7.00% 47.00x
llli.org 4.10% 45.71x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.38% 29.91x
New Parents 18.54% 24.23x
Parenting Blogs 2.73% 18.48x
Toys Shopping 4.15% 18.46x
Parenting & Pregnancy Resources 49.41% 15.71x
Cheerleading 1.12% 15.07x
Homeschooling 0.37% 13.97x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 13.52x
Networking Marketing 1.39% 12.53x
Reproductive Health 1.62% 12.42x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female