Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 3.4 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 49.87% 34.01x
Mature Parents 45.81% 33.04x
New & Expecting Parents 46.85% 32.07x
Health Conscious Expecting Parents 53.89% 30.27x
Child Car Seat Researchers 49.37% 28.86x
Pregnancy Resources Researchers 48.34% 28.31x
Food Allergies Researchers 35.51% 24.19x
Involved Parents 36.42% 23.04x
Breast Cancer Fund Raisers 28.04% 22.36x
Fertility Treatment Researchers 39.98% 22.16x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.78x
White House Black Market 0.01% 1.57x
Victoria's Secret 0.01% 1.35x
Old Navy 0.02% 1.35x
Journeys 0.01% 1.30x
The Childrens Place 0.01% 1.27x
Carhartt 0.18% 1.22x
Mens Wearhouse 0.01% 1.20x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is medelabreastfeedingus.com.

Website Composition Index
medelabreastfeedingus.com 4.43% 55.52x
pregnancy-info.net 1.37% 54.81x
llli.org 2.87% 54.69x
fitpregnancy.com 1.77% 54.37x
aeroflowbreastpumps.com 2.20% 53.87x
similac.com 2.37% 51.05x
carseatblog.com 1.72% 48.18x
preeclampsia.org 1.11% 46.23x
car-seat.org 1.60% 45.86x
exclusivepumping.com 4.03% 45.07x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.80% 31.62x
New Parents 14.56% 28.92x
Toys Shopping 2.22% 19.72x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 18.47x
Cheerleading 0.58% 18.37x
Parenting Blogs 2.08% 17.78x
Child Development 6.62% 16.91x
Homeschooling 0.30% 15.79x
Parenting & Pregnancy Resources 57.05% 15.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 14.33x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female