Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 2.6 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 46.61% 44.03x
Mature Parents 40.51% 42.27x
New & Expecting Parents 42.60% 40.22x
Health Conscious Expecting Parents 49.24% 35.82x
Pregnancy Resources Researchers 42.82% 34.38x
Child Car Seat Researchers 47.74% 33.77x
Breast Cancer Fund Raisers 27.04% 30.65x
Food Allergies Researchers 32.13% 30.06x
Involved Parents 35.87% 29.95x
Bargain Shopping Researchers 26.43% 29.23x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.27x
White House Black Market 0.01% 1.25x
Carhartt 0.13% 1.20x
Victoria's Secret 0.02% 1.10x
Maurices 0.02% 1.06x
Journeys 0.01% 0.89x
Old Navy 0.01% 0.83x
The Childrens Place 0.01% 0.80x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is medelabreastfeedingus.com.

Website Composition Index
medelabreastfeedingus.com 1.25% 69.56x
gracobaby.com 3.78% 60.88x
carseatblog.com 1.30% 54.92x
mom365.com 2.07% 53.44x
marchofdimes.org 1.14% 53.29x
everydayfamily.com 1.03% 52.42x
pregnantchicken.com 2.67% 49.77x
exclusivepumping.com 3.17% 48.98x
bounty.com 2.23% 47.40x
nestedbean.com 3.70% 45.92x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is New Parents.

Content Affinity Composition Index
New Parents 7.28% 36.13x
Parenting & Children's Activities 2.68% 34.67x
Toys Shopping 1.36% 26.40x
Cheerleading 0.14% 23.66x
Parenting Blogs 1.65% 23.39x
Homeschooling 0.11% 19.74x
Child Development 2.60% 18.32x
Parenting & Pregnancy Resources 49.17% 17.28x
Networking Marketing 0.22% 16.62x
Natural & Healthy Living Researchers 0.32% 15.99x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female