Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 6.5 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 29.34% 17.79x
Pregnancy Resources Researchers 33.05% 16.71x
Mature Parents 39.91% 14.26x
New & Expecting Parents 47.09% 13.60x
Food Allergies Researchers 22.04% 13.02x
Day Care Users 26.18% 12.61x
Photo Memory Makers 23.14% 12.09x
Pediatricians 24.85% 11.81x
Bargain Shopping Researchers 16.85% 11.42x
Involved Parents 22.23% 11.26x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.22x
LL Bean 0.01% 1.14x
Lane Bryant 0.04% 1.06x
Carhartt 0.19% 1.05x
Old Navy 0.05% 1.01x
REI 0.02% 0.95x
Victoria's Secret 0.07% 0.94x
Dressbarn 0.04% 0.93x
The North Face 0.02% 0.92x
Belk 0.01% 0.92x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.10% 51.29x
carseatblog.com 1.76% 48.73x
medelabreastfeedingus.com 5.71% 45.03x
llli.org 2.25% 44.99x
homemade-baby-food-recipes.com 1.37% 44.42x
gracobaby.com 5.92% 43.63x
exclusivepumping.com 1.86% 43.04x
countdowntopregnancy.com 1.27% 42.84x
car-seat.org 2.69% 42.75x
fitpregnancy.com 11.38% 42.57x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 8.29% 17.67x
New Parents 20.83% 13.57x
Parenting Blogs 2.30% 12.78x
Toys Shopping 7.46% 12.17x
Parenting & Pregnancy Resources 45.12% 10.76x
Cheerleading 1.53% 9.41x
Homeschooling 0.46% 8.64x
Parenting & Healthy Eating 28.79% 8.13x
Child Development 9.35% 8.10x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 11.97% 7.72x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female