Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 2.3 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 45.27% 41.64x
Mature Parents 37.18% 39.29x
New & Expecting Parents 40.08% 38.11x
Health Conscious Expecting Parents 47.14% 34.11x
Pregnancy Resources Researchers 40.97% 31.00x
Child Car Seat Researchers 45.52% 30.61x
Fathers Day Celebrators 25.56% 28.27x
Involved Parents 32.45% 27.00x
Breast Cancer Fund Raisers 23.78% 25.69x
Misc-Deal Seekers or Coupon Shoppers 23.12% 25.35x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.46x
Dressbarn 0.02% 1.38x
Gap 0.02% 1.27x
Carhartt 0.26% 1.26x
Maurices 0.05% 1.26x
Express 0.02% 1.21x
Chicos 0.02% 1.20x
Lane Bryant 0.02% 1.15x
Victoria's Secret 0.03% 1.14x
Aeropostale 0.02% 1.11x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is nestedbean.com.

Website Composition Index
nestedbean.com 1.31% 58.26x
kindredbravely.com 1.07% 57.63x
pumpingmamas.com 1.21% 54.65x
carseatblog.com 1.21% 53.40x
exclusivepumping.com 4.24% 50.67x
pregnantchicken.com 2.55% 48.03x
loveourlittles.com 1.13% 46.72x
pregnancyfoodchecker.com 1.97% 46.20x
madeformums.com 5.40% 45.91x
avawomen.com 1.74% 44.21x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 1.44% 34.18x
New Parents 4.08% 34.00x
Toys Shopping 0.47% 26.87x
Parenting Blogs 1.23% 24.77x
Parenting & Pregnancy Resources 50.94% 16.40x
Mysticism 0.08% 15.84x
Natural & Healthy Living Researchers 0.22% 15.70x
Environmental Conservation 0.06% 15.15x
Assorted Topics (Freebies, Gardens, Jewelry) 2.48% 14.31x
Vitamin Shoppers 0.05% 14.26x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female