Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 3.5 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 49.52% 35.82x
Health Conscious Expecting Parents 52.02% 34.79x
New & Expecting Parents 46.72% 34.44x
Mature Parents 44.50% 34.37x
Pregnancy Resources Researchers 46.66% 31.44x
Child Car Seat Researchers 49.07% 30.86x
Food Allergies Researchers 35.24% 25.87x
Involved Parents 36.11% 24.12x
Fertility Treatment Researchers 39.12% 23.56x
Breast Cancer Fund Raisers 27.66% 22.68x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.36x
Old Navy 0.01% 1.32x
Journeys 0.01% 1.23x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 1.84% 50.90x
medelabreastfeedingus.com 5.60% 50.21x
fitpregnancy.com 2.69% 50.21x
llli.org 3.50% 49.29x
mbeans.com 1.22% 48.94x
lamaze.org 1.08% 48.06x
aeroflowbreastpumps.com 2.81% 47.57x
firstresponse.com 1.11% 46.48x
carseatblog.com 1.62% 46.45x
similac.com 3.09% 45.89x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.55% 34.78x
New Parents 17.67% 30.32x
Toys Shopping 2.75% 20.32x
Homeschooling 0.40% 17.29x
Cheerleading 0.77% 17.19x
Parenting Blogs 2.37% 17.06x
Child Development 8.27% 16.84x
Parenting & Pregnancy Resources 58.46% 16.71x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 16.42x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 13.72x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female