Explore the Baby Products Buyers Audience
Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Baby Products Buyers audience.
INTERESTS
The Baby Products Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Baby Products Buyers audience is Mature Parents.
| Interest | Composition | Index |
| Mature Parents | 46.48% | 55.63x |
| Parents with Kids | 45.82% | 54.33x |
| New & Expecting Parents | 43.22% | 42.55x |
| Health Conscious Expecting Parents | 37.60% | 41.18x |
| Working Parents | 32.99% | 37.93x |
| Fathers Day Celebrators | 14.34% | 36.37x |
| Child Car Seat Researchers | 37.04% | 36.09x |
| Pregnancy Resources Researchers | 30.16% | 35.20x |
| Military Families | 27.28% | 33.48x |
| Breast Cancer Fund Raisers | 9.02% | 30.62x |
Composition Percentage:
The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
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APPAREL RETAILERS
The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 1.62x |
| Maurices | 0.04% | 1.41x |
| American Eagle Outfitters | 0.02% | 1.30x |
| Dressbarn | 0.01% | 1.30x |
| Aeropostale | 0.02% | 1.27x |
| LOFT | 0.01% | 1.25x |
| Lane Bryant | 0.01% | 1.22x |
| Old Navy | 0.03% | 1.18x |
| Michael Kors | 0.01% | 1.18x |
| Journeys | 0.03% | 1.16x |
Composition Percentage:
The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
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WEBSITES
The Baby Products Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Baby Products Buyers audience is pumpingmamas.com.
| Website | Composition | Index |
| pumpingmamas.com | 1.21% | 69.79x |
| pregnantchicken.com | 2.26% | 66.33x |
| exclusivepumping.com | 3.81% | 58.95x |
| easybabylife.com | 1.55% | 55.64x |
| babysleepsite.com | 5.77% | 54.16x |
| pregnancyfoodchecker.com | 2.01% | 54.14x |
| mamaoffive.com | 1.46% | 51.47x |
| americanpregnancy.org | 11.58% | 50.73x |
| babywisemom.com | 1.05% | 50.32x |
| askdrsears.com | 1.77% | 50.31x |
Composition Percentage:
The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Baby Products Buyers audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 2.29% | 46.06x |
| Parenting & Children's Activities | 0.55% | 45.55x |
| Parenting Blogs | 3.37% | 32.51x |
| Parenting & Pregnancy Resources | 47.80% | 20.28x |
| Telescopes | 0.08% | 17.27x |
| Local & Travel England - North Midlands | 0.14% | 15.34x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 5.89% | 13.79x |
| Family on a Budget | 13.12% | 11.61x |
| Canada Shopping - Kitchenware | 0.12% | 10.97x |
| Baby Names | 4.78% | 10.81x |
Composition Percentage:
The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
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DEMOGRAPHICS
The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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