Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 1.7 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 35.50% 49.47x
Mature Parents 45.78% 47.93x
New & Expecting Parents 31.76% 47.35x
Health Conscious Expecting Parents 44.86% 38.63x
Pregnancy Resources Researchers 36.63% 34.92x
Child Car Seat Researchers 41.76% 33.63x
Fathers Day Celebrators 19.30% 32.98x
Pediatric Provider Researchers 27.30% 28.66x
Involved Parents 21.71% 26.10x
Fertility Treatment Researchers 35.51% 26.07x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.55x
Maurices 0.04% 1.47x
Carhartt 0.19% 1.28x
Gap 0.01% 1.21x
White House Black Market 0.01% 1.11x
Mens Wearhouse 0.02% 1.05x
The Childrens Place 0.02% 1.04x
American Eagle Outfitters 0.01% 1.03x
Chicos 0.01% 1.00x
Victoria's Secret 0.02% 0.98x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.25% 61.79x
pregnantchicken.com 2.69% 55.88x
exclusivepumping.com 4.18% 54.61x
carseatblog.com 1.10% 53.83x
motherrisingbirth.com 1.00% 50.36x
pregnancyfoodchecker.com 2.17% 49.92x
easybabylife.com 1.89% 48.45x
themommyhoodclub.com 1.05% 45.92x
avawomen.com 1.13% 45.56x
mamaoffive.com 1.56% 45.49x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.73% 44.77x
New Parents 3.07% 43.30x
Parenting Blogs 2.10% 25.70x
Parenting & Pregnancy Resources 52.17% 18.82x
Natural & Healthy Living Researchers 0.11% 17.75x
Local & Travel England - East Midlands 0.06% 13.12x
Assorted Topics (Conservative News, Politics, Viral Media) 4.46% 12.74x
Children's Health 0.29% 12.16x
Baby Names 6.33% 12.02x
Comedy Content 0.23% 11.93x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female