Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 4.7 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 52.77% 31.51x
Health Conscious Expecting Parents 51.86% 31.29x
Mature Parents 45.74% 29.81x
New & Expecting Parents 48.52% 29.50x
Child Car Seat Researchers 49.40% 27.67x
Pregnancy Resources Researchers 46.98% 27.58x
Food Allergies Researchers 38.04% 23.19x
Involved Parents 39.86% 22.23x
Fertility Treatment Researchers 38.86% 21.73x
Bargain Shopping Researchers 30.34% 20.62x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.24x
Carhartt 0.29% 1.11x
Chicos 0.04% 1.06x
Gymboree 0.05% 1.06x
REI 0.01% 1.04x
Lane Bryant 0.03% 1.04x
Old Navy 0.07% 1.03x
Brooks Brothers 0.02% 1.02x
J. Crew 0.04% 1.01x
Madewell 0.02% 1.01x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 2.03% 43.89x
fitpregnancy.com 3.16% 43.16x
carseatblog.com 1.38% 41.26x
medelabreastfeedingus.com 6.19% 41.05x
llli.org 3.74% 40.05x
firstresponse.com 1.34% 39.64x
babysleepsite.com 7.77% 39.38x
lamaze.org 1.15% 37.93x
similac.com 3.55% 37.81x
car-seat.org 1.91% 37.59x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.44% 28.94x
New Parents 18.89% 24.23x
Toys Shopping 4.23% 17.38x
Parenting & Pregnancy Resources 55.16% 15.18x
Cheerleading 1.04% 14.94x
Parenting Blogs 2.09% 14.85x
Homeschooling 0.38% 14.00x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 13.84x
Child Development 9.05% 13.36x
Reproductive Health 1.57% 12.08x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female