Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 4 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 48.71% 34.49x
Mature Parents 40.94% 33.50x
New & Expecting Parents 43.86% 32.61x
Health Conscious Expecting Parents 47.34% 32.26x
Child Car Seat Researchers 47.29% 31.26x
Pregnancy Resources Researchers 43.81% 28.22x
Food Allergies Researchers 34.55% 24.79x
Homeschooling Parents 39.20% 24.35x
Involved Parents 35.59% 24.26x
Photo Memory Makers 36.32% 23.90x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Buckle.

Location Composition Index
Buckle 0.34% 1.45x
White House Black Market 0.37% 1.21x
Mens Wearhouse 0.47% 1.21x
Jos A. Bank Clothiers 0.27% 1.17x
Bonobos 0.08% 1.13x
Johnston and Murphy 0.51% 1.08x
Journeys 0.04% 0.97x
Topshop 0.02% 0.91x
Club Monaco 0.01% 0.89x
Columbia 0.01% 0.88x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 3.63% 56.86x
fitpregnancy.com 5.80% 56.18x
gracobaby.com 3.20% 55.84x
nestedbean.com 1.22% 54.90x
thepumpingmommy.com 1.17% 54.57x
carseatblog.com 1.64% 54.30x
lansinoh.com 1.27% 52.05x
homemade-baby-food-recipes.com 1.19% 51.40x
babysleepsite.com 9.25% 50.62x
easybabylife.com 2.97% 50.23x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.38% 29.61x
New Parents 19.46% 22.88x
Parenting Blogs 2.76% 18.85x
Toys Shopping 4.46% 18.52x
Parenting & Pregnancy Resources 48.68% 15.24x
Cheerleading 1.18% 14.50x
Homeschooling 0.37% 13.83x
Child Development 8.61% 12.96x
Assorted Topics (Viral Media, Paid Traffic) 0.08% 12.10x
Reproductive Health 2.02% 12.09x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female