Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 2.4 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 52.05% 34.59x
New & Expecting Parents 48.97% 33.73x
Parents with Kids 48.68% 33.58x
Mature Parents 45.38% 33.26x
Child Car Seat Researchers 48.34% 32.25x
Pregnancy Resources Researchers 48.67% 31.60x
Pediatricians 35.79% 23.37x
Day Care Users 37.19% 22.78x
Fertility Treatment Researchers 33.85% 22.67x
Food Allergies Researchers 33.58% 22.65x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.70x
Express Outlets 0.01% 1.62x
Buckle 0.23% 1.34x
Dressbarn 0.07% 1.22x
Jos A. Bank Clothiers 0.34% 1.18x
Mens Wearhouse 0.56% 1.17x
Talbots 0.05% 1.12x
Eddie Bauer 0.03% 1.11x
White House Black Market 0.23% 1.10x
Lane Bryant 0.05% 1.05x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pumpstation.com.

Website Composition Index
pumpstation.com 2.20% 85.22x
motherlove.com 1.52% 80.21x
breastfeedingneeds.com 1.62% 79.99x
babycareadvice.com 1.41% 78.21x
carseatblog.com 2.97% 74.72x
breastfeeding-problems.com 1.24% 74.08x
nestedbean.com 2.84% 73.87x
kindredbravely.com 1.48% 71.62x
gracobaby.com 7.65% 70.86x
pregnancy-info.net 9.44% 70.35x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 11.43% 34.16x
New Parents 33.98% 23.40x
Parenting Blogs 4.02% 20.95x
Toys Shopping 8.08% 19.00x
Cheerleading 1.89% 15.48x
Parenting & Pregnancy Resources 61.39% 14.52x
Child Development 14.22% 14.15x
Homeschooling 0.70% 14.13x
Children's Health 2.59% 12.50x
Family on a Budget 24.67% 12.09x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female