Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 3.9 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 50.16% 33.74x
Mature Parents 43.87% 32.10x
New & Expecting Parents 47.25% 31.61x
Health Conscious Expecting Parents 53.84% 31.47x
Child Car Seat Researchers 49.82% 29.00x
Pregnancy Resources Researchers 47.55% 28.74x
Food Allergies Researchers 36.08% 24.60x
Involved Parents 37.31% 23.45x
Fertility Treatment Researchers 40.38% 22.48x
Photo Memory Makers 35.00% 21.69x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.26x
The North Face 0.01% 1.24x
Dressbarn 0.02% 1.19x
Talbots 0.02% 1.17x
Eddie Bauer 0.01% 1.16x
H&M 0.03% 1.10x
Carhartt 0.21% 1.10x
Old Navy 0.04% 1.08x
Coach 0.02% 1.08x
Zara 0.01% 1.07x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 2.18% 52.44x
fitpregnancy.com 3.32% 51.69x
medelabreastfeedingus.com 6.60% 50.14x
mbeans.com 1.49% 49.46x
llli.org 4.02% 49.12x
firstresponse.com 1.37% 47.53x
carseatblog.com 1.68% 47.43x
lamaze.org 1.26% 47.20x
aeroflowbreastpumps.com 3.29% 45.96x
babysleepsite.com 9.12% 45.88x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.53% 31.84x
New Parents 18.10% 27.32x
Toys Shopping 3.68% 19.95x
Cheerleading 0.99% 17.49x
Parenting Blogs 2.16% 16.03x
Parenting & Pregnancy Resources 56.69% 16.01x
Homeschooling 0.38% 15.99x
Child Development 8.69% 15.18x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 14.43x
As Seen On TV Products 0.04% 14.43x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female