Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 6.4 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 29.36% 17.28x
Pregnancy Resources Researchers 33.62% 15.68x
Mature Parents 39.00% 13.67x
New & Expecting Parents 46.37% 13.23x
Food Allergies Researchers 22.42% 12.21x
Day Care Users 26.10% 12.05x
Movies Industry 20.01% 12.03x
Photo Memory Makers 23.87% 11.55x
Furniture and Appliances Industry 18.70% 11.32x
Bargain Shopping Researchers 15.82% 11.11x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.12x
Lane Bryant 0.03% 1.10x
Dressbarn 0.04% 1.09x
Belk 0.01% 1.05x
Old Navy 0.05% 0.96x
The North Face 0.01% 0.92x
American Eagle Outfitters 0.03% 0.91x
Chicos 0.03% 0.91x
Abercrombie & Fitch 0.01% 0.90x
Madewell 0.01% 0.90x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is cakematernity.com.

Website Composition Index
cakematernity.com 0.08% 55.14x
nickisdiapers.com 0.17% 53.56x
bestforbabes.org 0.18% 53.38x
sleepingbaby.com 0.12% 52.97x
pumpstation.com 1.23% 52.96x
alvababy.com 0.09% 52.90x
health-and-parenting.com 0.06% 52.89x
ergobaby.com 0.50% 52.37x
tellmepinkorblue.com 0.07% 52.36x
alternative-mama.com 0.16% 51.59x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 8.27% 17.18x
New Parents 20.94% 12.84x
Parenting Blogs 2.10% 12.62x
Toys Shopping 7.25% 12.40x
Parenting & Pregnancy Resources 43.58% 10.81x
Cheerleading 1.46% 8.99x
Parenting & Healthy Eating 27.58% 8.07x
Homeschooling 0.47% 8.05x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 12.24% 7.44x
Child Development 9.07% 7.42x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000