Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 2 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 50.54% 29.26x
Mature Parents 46.46% 28.60x
New & Expecting Parents 47.13% 27.67x
Health Conscious Expecting Parents 52.55% 26.80x
Pregnancy Resources Researchers 46.67% 24.77x
Child Car Seat Researchers 49.55% 24.77x
Involved Parents 37.37% 20.78x
Food Allergies Researchers 36.62% 20.65x
Breast Cancer Fund Raisers 30.22% 19.55x
Fertility Treatment Researchers 39.95% 19.33x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.43x
White House Black Market 0.01% 1.43x
Dressbarn 0.01% 1.39x
Buckle 0.01% 1.35x
Carhartt 0.19% 1.28x
Old Navy 0.02% 1.21x
Mens Wearhouse 0.01% 1.17x
Maurices 0.02% 1.16x
Journeys 0.01% 1.14x
The Childrens Place 0.01% 1.00x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is medelabreastfeedingus.com.

Website Composition Index
medelabreastfeedingus.com 3.11% 46.67x
llli.org 2.08% 46.00x
aeroflowbreastpumps.com 1.53% 45.94x
similac.com 1.64% 43.42x
carseatblog.com 1.69% 40.04x
car-seat.org 1.20% 38.92x
exclusivepumping.com 3.96% 37.44x
marchofdimes.org 2.91% 36.27x
gentlenursery.com 1.78% 36.11x
nestedbean.com 4.72% 34.87x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.93% 26.69x
New Parents 12.81% 25.35x
Toys Shopping 1.91% 18.02x
Cheerleading 0.39% 16.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 15.42x
Parenting Blogs 2.02% 15.30x
Child Development 5.50% 15.15x
Homeschooling 0.23% 14.14x
Parenting & Pregnancy Resources 57.38% 12.62x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 12.40x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female