Dstillery Audiences

BABY PRODUCTS BUYERS

Audience Size: 3.1 Million Devices

Explore the Baby Products Buyers Audience

Below you'll find more information about the Baby Products Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Baby Products Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Products Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Products Buyers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 46.82% 38.33x
Mature Parents 38.92% 35.67x
New & Expecting Parents 41.43% 34.95x
Health Conscious Expecting Parents 47.88% 31.67x
Pregnancy Resources Researchers 42.19% 28.77x
Child Car Seat Researchers 47.67% 28.24x
Fathers Day Celebrators 26.11% 25.64x
Involved Parents 33.35% 25.39x
Online Home Decor Shoppers 24.65% 23.88x
Misc-Deal Seekers or Coupon Shoppers 26.21% 23.65x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Interest attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Products Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Products Buyers audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.32x
LOFT 0.02% 1.32x
Gap 0.01% 1.21x
Old Navy 0.03% 1.11x
Lane Bryant 0.01% 1.11x
Jos A. Bank Clothiers 0.01% 1.09x
Hollister 0.01% 1.09x
Carhartt 0.18% 1.09x
Journeys 0.02% 1.05x
Chicos 0.02% 1.05x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Location attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Products Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Products Buyers audience is gracobaby.com.

Website Composition Index
gracobaby.com 1.65% 61.73x
nestedbean.com 2.10% 55.04x
kindredbravely.com 1.67% 52.71x
carseatblog.com 1.43% 51.66x
pumpingmamas.com 1.07% 50.74x
pregnantchicken.com 2.43% 49.12x
exclusivepumping.com 4.18% 48.01x
pregnancyfoodchecker.com 1.80% 43.78x
madeformums.com 6.82% 43.61x
easybabylife.com 1.38% 42.62x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Web attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Products Buyers audience is New Parents.

Content Affinity Composition Index
New Parents 5.30% 34.36x
Parenting & Children's Activities 1.97% 33.09x
Toys Shopping 0.83% 26.75x
Parenting Blogs 1.38% 24.17x
Networking Marketing 0.08% 17.65x
Custom Gifts 0.15% 16.97x
Parenting & Pregnancy Resources 52.11% 15.49x
Child Development 1.44% 15.23x
Natural & Healthy Living Researchers 0.19% 13.84x
Party Suppliers 0.20% 13.76x
Composition Percentage: The overlap percentage between the Baby Products Buyers audience and the Content Affinity attribute.
Index: A comparison of the Baby Products Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Products Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female