Dstillery Audiences

BACKGROUND CHECK USERS

Audience Size: 5.4 Million Devices

Explore the Background Check Users Audience

Below you'll find more information about the Background Check Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Background Check Users audience.

Dstillery Crafted Audiences

INTERESTS

The Background Check Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Background Check Users audience is Job Seekers.

Interest Composition Index
Job Seekers 47.42% 22.34x
Legal Help Seekers 41.70% 22.22x
Career Focused Individuals 44.91% 20.76x
Online Legal Document Service Researchers 41.34% 20.44x
Legal Advice Researchers 30.21% 19.11x
Resume Writing Researchers 42.67% 18.41x
Military Benefits Researchers 33.20% 18.23x
Tutoring Resources Researchers 41.55% 18.20x
Houston Activity Researchers 34.95% 18.02x
Orlando Activities Researchers 30.38% 17.77x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Interest attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Background Check Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Background Check Users audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.34x
REI 0.01% 1.34x
American Apparel 0.02% 1.28x
American Eagle Outfitters 0.04% 1.16x
Journeys 0.08% 1.14x
Buckle 0.04% 1.14x
Old Navy 0.06% 1.13x
Hollister 0.04% 1.13x
Dressbarn 0.03% 1.13x
Mens Wearhouse 0.05% 1.11x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Location attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Background Check Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Background Check Users audience is backgroundchecks.com.

Website Composition Index
backgroundchecks.com 1.25% 32.15x
jobsforfelonshub.com 2.13% 31.94x
ncsc.org 1.09% 26.92x
dejobs.org 1.10% 26.39x
payscale.com 1.74% 23.80x
littler.com 1.06% 23.54x
uscourts.gov 1.74% 23.15x
lensa.com 1.14% 22.63x
bbb.org 1.12% 22.46x
irs.com 1.21% 21.28x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Web attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Background Check Users audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 1.32% 18.54x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 18.07x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 17.39x
ISPs & Local Services 0.02% 16.40x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.26% 16.22x
Parenting & Nutrition 0.02% 15.36x
Texas Sporting & Outdoors Cluster 0.23% 14.40x
Healthcare Jobs 1.56% 13.93x
Higher Education 1.31% 13.32x
Law School 10.07% 13.19x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Content Affinity attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Background Check Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female