Dstillery Audiences

BACKGROUND CHECK USERS

Audience Size: 8 Million Devices

Explore the Background Check Users Audience

Below you'll find more information about the Background Check Users audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Background Check Users audience.

Dstillery Crafted Audiences

INTERESTS

The Background Check Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Background Check Users audience is Human Resources Professionals.

Interest Composition Index
Human Resources Professionals 8.97% 3.87x
Private Loan Researchers 14.71% 3.83x
Social Security Researchers 8.68% 3.26x
College Matching Resource Readers 15.96% 3.22x
Insurance News Readers 10.70% 3.00x
Online Test Prep Users 12.80% 2.90x
Readers of Argentinian Content 8.64% 2.82x
Medical Coding Content Readers 9.03% 2.81x
Miami Heat Fans 5.09% 2.71x
Medical Technology News Readers 8.93% 2.68x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Interest attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Background Check Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Background Check Users audience is LOFT.

Location Composition Index
LOFT 0.01% 1.19x
Victoria's Secret 0.02% 1.10x
Buckle 0.01% 1.09x
The Childrens Place 0.01% 1.07x
White House Black Market 0.01% 1.06x
Maurices 0.02% 1.05x
Mens Wearhouse 0.01% 1.04x
Express 0.01% 1.03x
Old Navy 0.02% 1.00x
Carhartt 0.10% 0.96x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Location attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Background Check Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Background Check Users audience is bustednewspaper.com.

Website Composition Index
bustednewspaper.com 1.22% 6.56x
indeed.com 1.50% 6.03x
governmentjobs.com 4.50% 5.06x
careertrend.com 1.28% 3.46x
legalbeagle.com 1.56% 3.19x
thebalancecareers.com 7.77% 2.98x
apartmentratings.com 1.72% 2.42x
upcounsel.com 1.06% 2.27x
bizfluent.com 1.17% 2.21x
glassdoor.com 8.82% 2.20x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Web attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Background Check Users audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.01% 8.27x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 7.03x
Credit Unions & Consumer Protection 0.01% 6.20x
Job Interview Process 0.01% 5.36x
Law School 0.27% 4.96x
Fire Fighting 0.03% 4.88x
Brazil & Portugal News 0.21% 4.62x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.56% 3.90x
Healthcare Jobs 0.02% 3.89x
Nursing 0.06% 3.84x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Content Affinity attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Background Check Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male