Dstillery Audiences

BACKGROUND CHECK USERS

Audience Size: 2.9 Million Devices

Explore the Background Check Users Audience

Below you'll find more information about the Background Check Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Background Check Users audience.

Dstillery Crafted Audiences

INTERESTS

The Background Check Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Background Check Users audience is Job Seekers.

Interest Composition Index
Job Seekers 41.52% 45.40x
Legal Help Seekers 39.16% 44.17x
Career Focused Individuals 36.15% 43.37x
Online Legal Document Service Researchers 34.51% 39.69x
Legal Advice Researchers 28.50% 38.71x
Orlando Activities Researchers 25.56% 37.13x
Tax Filers 29.74% 36.89x
Tutoring Resources Researchers 32.28% 36.54x
Tax Policy Researchers 30.78% 36.02x
Credit Score Researchers 34.36% 35.30x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Interest attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Background Check Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Background Check Users audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.41x
Topshop 0.01% 1.28x
Mens Wearhouse 0.52% 1.27x
Gap 0.06% 1.25x
Buckle 0.15% 1.22x
Hollister 0.03% 1.17x
Columbia 0.01% 1.14x
H&M 0.06% 1.14x
Johnston and Murphy 0.11% 1.14x
Charlotte Russe 0.03% 1.13x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Location attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Background Check Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Background Check Users audience is moneymorning.com.

Website Composition Index
moneymorning.com 1.16% 68.77x
trustify.info 1.41% 66.61x
detonate.com 1.84% 55.47x
backgroundchecks.com 2.12% 54.04x
jobsforfelonshub.com 3.25% 52.99x
livecareer.com 1.84% 42.64x
legalmatch.com 2.81% 40.25x
dictionary.reference.com 1.28% 37.57x
academy.com 1.18% 37.19x
ncsc.org 1.55% 36.97x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Web attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Background Check Users audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.38% 27.85x
Job Interview Process 4.05% 24.24x
Assorted Topics (Cooking, Games, Viral Media) 0.27% 23.65x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 22.42x
Texas Sporting & Outdoors Cluster 0.59% 19.72x
ISPs & Local Services 0.10% 19.50x
Law School 17.81% 18.32x
Higher Education 3.69% 17.96x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 17.39x
Law School Research Cluster 0.77% 16.75x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Content Affinity attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Background Check Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female