Dstillery Audiences

BACKGROUND CHECK USERS

Audience Size: 8.2 Million Devices

Explore the Background Check Users Audience

Below you'll find more information about the Background Check Users audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Background Check Users audience.

Dstillery Crafted Audiences

INTERESTS

The Background Check Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Background Check Users audience is Human Resources Professionals.

Interest Composition Index
Human Resources Professionals 9.16% 3.96x
Social Security Researchers 9.94% 3.72x
Private Loan Researchers 12.53% 3.30x
Insurance News Readers 11.11% 3.06x
Readers of Argentinian Content 8.45% 2.92x
Miami Heat Fans 5.09% 2.71x
Countdown to the Beach Travelers 9.35% 2.67x
Blood Donors 6.88% 2.52x
Pet Friendly Vacation Researchers 8.65% 2.49x
Readers of Honduran Content 6.74% 2.48x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Interest attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Background Check Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Background Check Users audience is Maurices.

Location Composition Index
Maurices 0.02% 1.10x
Buckle 0.01% 1.08x
The Childrens Place 0.01% 0.98x
Mens Wearhouse 0.01% 0.97x
Journeys 0.01% 0.96x
Old Navy 0.02% 0.96x
Carhartt 0.10% 0.96x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Location attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Background Check Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Background Check Users audience is indeed.com.

Website Composition Index
indeed.com 1.65% 9.07x
bustednewspaper.com 1.24% 7.80x
governmentjobs.com 6.55% 5.50x
dmv-written-test.com 1.21% 5.37x
careertrend.com 1.32% 5.10x
legalbeagle.com 1.62% 4.28x
readingrockets.org 1.09% 3.95x
thebalancecareers.com 6.73% 3.92x
roberthalf.com 1.01% 3.77x
bizfluent.com 1.25% 3.13x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Web attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Background Check Users audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 13.45x
Career Cluster A 0.18% 8.46x
Job Interview Process 0.01% 7.07x
Los Angeles Cluster 0.02% 6.46x
Dial-Up Internet 0.48% 6.14x
Brazil & Portugal News 0.20% 5.50x
Children's Learning Tools 0.49% 5.19x
Law School 0.18% 5.12x
Fire Fighting 0.02% 5.04x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.43% 4.53x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Content Affinity attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Background Check Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female