Dstillery Audiences

BACKGROUND CHECK USERS

Audience Size: 7.2 Million Devices

Explore the Background Check Users Audience

Below you'll find more information about the Background Check Users audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Background Check Users audience.

Dstillery Crafted Audiences

INTERESTS

The Background Check Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Background Check Users audience is Human Resources Professionals.

Interest Composition Index
Human Resources Professionals 8.47% 3.70x
Social Security Researchers 11.32% 3.53x
Private Loan Researchers 12.48% 3.28x
Insurance News Readers 11.65% 2.96x
Readers of Argentinian Content 11.18% 2.96x
Countdown to the Beach Travelers 11.18% 2.80x
Miami Heat Fans 5.09% 2.71x
Diabetes Support Forum Readers 9.48% 2.62x
College Matching Resource Readers 10.78% 2.53x
Readers of Honduran Content 8.43% 2.47x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Interest attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Background Check Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Background Check Users audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.22x
Express 0.01% 1.16x
Zumiez 0.01% 0.94x
Gymboree 0.01% 0.93x
Journeys 0.01% 0.85x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Location attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Background Check Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Background Check Users audience is indeed.com.

Website Composition Index
indeed.com 1.81% 8.31x
bustednewspaper.com 1.46% 6.81x
governmentjobs.com 6.06% 4.28x
askamanager.org 1.47% 3.86x
legalbeagle.com 1.75% 3.82x
thebalancecareers.com 4.09% 3.56x
dmv-written-test.com 1.48% 3.25x
pandora.com 1.97% 3.13x
glassdoor.com 8.15% 2.73x
upcounsel.com 1.05% 2.41x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Web attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Background Check Users audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 13.92x
Career Cluster A 0.20% 12.13x
Job Interview Process 0.02% 10.10x
Healthcare Jobs 0.02% 7.38x
Los Angeles Cluster 0.01% 6.84x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.36% 6.67x
Human Resources & Employee Management 0.01% 6.14x
Law School 0.08% 6.06x
Dial-Up Internet 0.40% 6.02x
Education Cluster 0.02% 5.25x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Content Affinity attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Background Check Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male