Dstillery Audiences

BACKGROUND CHECK USERS

Audience Size: 3.2 Million Devices

Explore the Background Check Users Audience

Below you'll find more information about the Background Check Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Background Check Users audience.

Dstillery Crafted Audiences

INTERESTS

The Background Check Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Background Check Users audience is Job Seekers.

Interest Composition Index
Job Seekers 41.71% 23.24x
Career Focused Individuals 36.48% 22.33x
Legal Help Seekers 38.99% 21.15x
Tax Filers 32.31% 20.89x
Tax Policy Researchers 33.15% 19.69x
Legal Advice Researchers 29.55% 19.45x
Orlando Activities Researchers 26.90% 19.39x
Mailing & Shipping Shoppers 30.09% 19.20x
Online Legal Document Service Researchers 35.96% 19.13x
Tutoring Resources Researchers 35.09% 18.92x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Interest attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Background Check Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Background Check Users audience is Belk.

Location Composition Index
Belk 0.02% 1.53x
LOFT 0.05% 1.33x
Everlane 0.00% 1.26x
Armani 0.03% 1.26x
Ralph Lauren 0.01% 1.25x
Hollister 0.02% 1.25x
Talbots 0.06% 1.22x
Eddie Bauer 0.01% 1.21x
Levi Strauss 0.01% 1.20x
Zara 0.03% 1.19x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Location attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Background Check Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Background Check Users audience is moneymorning.com.

Website Composition Index
moneymorning.com 1.68% 81.19x
timetobreak.com 1.27% 65.15x
trustify.info 1.91% 64.81x
backgroundchecks.com 1.86% 63.77x
timeinc.com 1.40% 57.86x
instantcheckmate.com 1.24% 57.80x
jobsforfelonshub.com 3.07% 55.21x
grindtv.com 1.06% 49.78x
livecareer.com 2.58% 47.36x
americannews.com 1.07% 45.13x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Web attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Background Check Users audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.97% 22.28x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.36% 19.82x
Job Interview Process 4.44% 18.97x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.09% 18.67x
ISPs & Local Services 0.16% 17.05x
Texas Sporting & Outdoors Cluster 0.68% 15.38x
Law School 18.41% 14.89x
Parenting & Nutrition 0.12% 14.08x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.31% 13.97x
Cars, Travel & Food 0.91% 13.89x
Composition Percentage: The overlap percentage between the Background Check Users audience and the Content Affinity attribute.
Index: A comparison of the Background Check Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Background Check Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female