Dstillery Audiences

BACKYARD FARMERS

Audience Size: 3.5 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 39.55% 28.33x
Lawn & Garden Enthusiasts 36.53% 24.38x
Off the Grid Living Enthusiasts 38.09% 24.16x
Eco-Conscious Consumers 29.57% 23.36x
Survivalist Enthusiasts 33.86% 22.15x
Bird Watching Enthusiasts 31.88% 21.73x
Sustainable Lifestyle Enthusiasts 34.82% 20.71x
Home and Garden TV Fans 28.17% 20.36x
Pet Lovers 29.76% 20.15x
Horseback Riding Enthusiasts 32.70% 20.06x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.70x
Maurices 0.02% 1.67x
Dressbarn 0.01% 1.32x
Victoria's Secret 0.01% 1.27x
Mens Wearhouse 0.01% 1.11x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 40.90% 59.36x
hobbyfarms.com 9.90% 51.10x
cacklehatchery.com 1.51% 49.97x
mypetchicken.com 7.15% 48.06x
fresheggsdaily.com 1.80% 46.18x
poultryshowcentral.com 1.07% 43.08x
thefrugalchicken.com 3.47% 40.54x
backyardherds.com 1.74% 39.24x
thegoatspot.net 1.19% 39.16x
roysfarm.com 1.76% 38.63x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 12.82% 35.31x
Rural Living 0.04% 28.25x
Survival Guides 0.47% 25.60x
Bird Watching 0.83% 21.14x
Lawns & Pest Control 4.63% 20.37x
Farming & Agriculture 1.34% 19.13x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 17.00x
Homeschooling 0.31% 16.59x
Right Wing Blogs - Political Activism 0.25% 14.41x
Comedy Content 0.37% 14.01x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female