Dstillery Audiences

BACKYARD FARMERS

Audience Size: 6.1 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 29.82% 20.69x
Bird Watching Enthusiasts 24.37% 17.84x
Off the Grid Living Enthusiasts 31.92% 17.15x
New Homeowners 28.45% 17.00x
Eco-Conscious Consumers 22.49% 16.90x
Pet Lovers 24.22% 16.89x
Home Exterior Design Enthusiasts 23.58% 16.85x
Home Kitchen Chefs 22.91% 16.80x
Gastrointestinal Researchers 24.99% 16.56x
Home Coffee Makers 22.95% 16.34x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.35x
LL Bean 0.01% 1.31x
Carhartt 0.17% 1.29x
Chicos 0.05% 1.14x
Belk 0.01% 1.09x
Columbia 0.01% 1.04x
Dressbarn 0.04% 0.99x
Madewell 0.02% 0.99x
The North Face 0.02% 0.95x
Jos A. Bank Clothiers 0.14% 0.94x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 15.66% 59.51x
hobbyfarms.com 2.57% 56.52x
mypetchicken.com 3.44% 51.61x
raising-happy-chickens.com 1.16% 47.35x
fresheggsdaily.com 2.03% 43.44x
allaboutbirds.org 3.87% 42.76x
motherearthnews.com 1.56% 42.58x
bonnieplants.com 4.52% 41.59x
beautyofbirds.com 1.11% 39.72x
extension.umn.edu 4.01% 39.11x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 6.06% 21.31x
Survival Guides 0.68% 18.16x
Bird Watching 1.83% 16.88x
Rural Living 0.22% 16.85x
Lawns & Pest Control 9.52% 14.78x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 14.08x
Home Improvement Contractor 2.15% 13.74x
Homeschooling 0.60% 13.61x
Natural & Healthy Living Researchers 1.24% 11.85x
Comedy Content 0.59% 11.29x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female