Explore the Backyard Farmers Audience
Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Backyard Farmers audience.
INTERESTS
The Backyard Farmers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.
| Interest | Composition | Index |
| Beekeeping Enthusiasts | 40.28% | 24.18x |
| Off the Grid Living Enthusiasts | 34.75% | 22.36x |
| Lawn & Garden Enthusiasts | 38.71% | 21.07x |
| Bird Watching Enthusiasts | 28.68% | 20.39x |
| Eco-Conscious Consumers | 30.89% | 20.17x |
| Survivalist Enthusiasts | 34.92% | 19.81x |
| Home and Garden TV Fans | 24.59% | 19.10x |
| Sustainable Lifestyle Enthusiasts | 35.68% | 18.32x |
| Organic Food Eaters | 29.96% | 17.87x |
| Nature and Outdoors Book Readers | 25.27% | 17.63x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
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APPAREL RETAILERS
The Backyard Farmers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.56x |
| Maurices | 0.03% | 1.50x |
| Dressbarn | 0.01% | 1.26x |
| Mens Wearhouse | 0.02% | 1.13x |
| White House Black Market | 0.01% | 1.06x |
| Chicos | 0.01% | 0.97x |
| Old Navy | 0.02% | 0.82x |
| Victoria's Secret | 0.01% | 0.75x |
| The Childrens Place | 0.01% | 0.75x |
| Journeys | 0.01% | 0.74x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
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WEBSITES
The Backyard Farmers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.
| Website | Composition | Index |
| backyardchickens.com | 32.40% | 52.37x |
| hobbyfarms.com | 10.38% | 47.55x |
| mypetchicken.com | 6.14% | 44.56x |
| fresheggsdaily.com | 1.16% | 41.50x |
| thefrugalchicken.com | 2.77% | 37.03x |
| rareseeds.com | 1.25% | 36.42x |
| roysfarm.com | 1.32% | 35.82x |
| backyardherds.com | 1.42% | 35.46x |
| thehappychickencoop.com | 10.35% | 34.04x |
| extension.org | 6.05% | 32.93x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.
| Content Affinity | Composition | Index |
| Homesteading | 12.51% | 26.98x |
| Survival Guides | 0.43% | 21.82x |
| Rural Living | 0.03% | 19.99x |
| Lawns & Pest Control | 3.49% | 16.74x |
| Bird Watching | 0.66% | 16.57x |
| Farming & Agriculture | 1.03% | 16.56x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 15.71x |
| Homeschooling | 0.22% | 14.10x |
| Right Wing Blogs - Political Activism | 0.17% | 12.30x |
| Home Improvement Contractor | 0.04% | 12.22x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
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DEMOGRAPHICS
The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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