Dstillery Audiences

BACKYARD FARMERS

Audience Size: 1.4 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 23.00% 36.80x
Off the Grid Living Enthusiasts 25.36% 31.13x
Bird and Parrot Lovers 30.45% 28.04x
Sustainable Lifestyle Enthusiasts 27.81% 27.63x
Lawn & Garden Enthusiasts 26.20% 27.59x
Online Daters 22.58% 26.65x
Seasonal Recipe Blog Readers 25.20% 26.48x
Seasonal Lifestyle Blog Readers 26.01% 25.88x
Survivalist Enthusiasts 18.34% 25.14x
Horse Owners 27.13% 24.87x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is H&M.

Location Composition Index
H&M 0.02% 1.39x
White House Black Market 0.01% 1.23x
Buckle 0.02% 1.22x
Victoria's Secret 0.01% 1.18x
Talbots 0.01% 1.17x
Chicos 0.01% 1.14x
Maurices 0.03% 1.13x
Lululemon 0.01% 1.13x
Zumiez 0.02% 1.02x
Express 0.02% 0.98x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is lakecountryfamilyfun.com.

Website Composition Index
lakecountryfamilyfun.com 2.07% 89.43x
raising-happy-chickens.com 3.60% 86.14x
backyardchickens.com 25.39% 85.84x
muranochickenfarm.com 2.79% 85.61x
timbercreekfarmer.com 1.88% 84.43x
thehappychickencoop.com 12.78% 83.07x
mypetchicken.com 4.85% 83.00x
poultryshowcentral.com 1.21% 82.89x
mranimalfarm.com 1.16% 80.42x
cluckin.net 1.70% 79.54x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 8.29% 45.57x
Survival Guides 0.14% 25.58x
Farming & Agriculture 0.29% 19.84x
Numerology & Astrology 0.18% 19.47x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 18.73x
Dating & Relationships 7.72% 14.53x
Lawns & Pest Control 0.20% 14.17x
Equestrian Cluster 2.22% 14.13x
Exotic Pets 0.71% 13.84x
Diet & Weight Loss 0.32% 13.77x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female