Dstillery Audiences

BACKYARD FARMERS

Audience Size: 1.8 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 45.36% 34.34x
Off the Grid Living Enthusiasts 42.44% 33.47x
Bird Watching Enthusiasts 37.83% 31.19x
Eco-Conscious Consumers 35.30% 30.90x
Organic Food Eaters 40.10% 29.76x
Home Exterior Design Enthusiasts 33.84% 29.74x
Sustainable Lifestyle Enthusiasts 39.91% 29.25x
Pet Lovers 37.87% 28.95x
Survivalist Enthusiasts 36.87% 28.74x
Home Remodelers 32.97% 28.63x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.89x
Belk 0.01% 1.24x
Chicos 0.05% 1.16x
Eddie Bauer 0.02% 1.11x
Talbots 0.03% 1.03x
Lane Bryant 0.03% 1.00x
Buckle 0.05% 0.99x
Dressbarn 0.03% 0.95x
The North Face 0.01% 0.93x
Journeys 0.04% 0.87x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 24.47% 65.53x
hobbyfarms.com 4.05% 60.38x
mypetchicken.com 2.26% 58.17x
raising-happy-chickens.com 1.66% 52.57x
timbercreekfarmer.com 1.04% 50.50x
allaboutbirds.org 1.98% 48.75x
fresheggsdaily.com 2.94% 48.54x
bonnieplants.com 2.26% 47.99x
cacklehatchery.com 2.86% 47.41x
extension.umn.edu 2.09% 46.23x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 10.43% 33.81x
Survival Guides 0.49% 30.48x
Rural Living 0.17% 28.50x
Bird Watching 1.80% 24.35x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 23.12x
Home Improvement Contractor 1.12% 20.16x
Lawns & Pest Control 10.03% 20.14x
Homeschooling 0.52% 19.00x
Right Wing Blogs - Political Activism 1.97% 18.68x
Comedy Content 0.55% 18.00x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female