Explore the Backyard Farmers Audience
Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Backyard Farmers audience.
INTERESTS
The Backyard Farmers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Backyard Farmers audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 29.82% | 20.69x |
| Bird Watching Enthusiasts | 24.37% | 17.84x |
| Off the Grid Living Enthusiasts | 31.92% | 17.15x |
| New Homeowners | 28.45% | 17.00x |
| Eco-Conscious Consumers | 22.49% | 16.90x |
| Pet Lovers | 24.22% | 16.89x |
| Home Exterior Design Enthusiasts | 23.58% | 16.85x |
| Home Kitchen Chefs | 22.91% | 16.80x |
| Gastrointestinal Researchers | 24.99% | 16.56x |
| Home Coffee Makers | 22.95% | 16.34x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
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APPAREL RETAILERS
The Backyard Farmers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.35x |
| LL Bean | 0.01% | 1.31x |
| Carhartt | 0.17% | 1.29x |
| Chicos | 0.05% | 1.14x |
| Belk | 0.01% | 1.09x |
| Columbia | 0.01% | 1.04x |
| Dressbarn | 0.04% | 0.99x |
| Madewell | 0.02% | 0.99x |
| The North Face | 0.02% | 0.95x |
| Jos A. Bank Clothiers | 0.14% | 0.94x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
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WEBSITES
The Backyard Farmers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.
| Website | Composition | Index |
| backyardchickens.com | 15.66% | 59.51x |
| hobbyfarms.com | 2.57% | 56.52x |
| mypetchicken.com | 3.44% | 51.61x |
| raising-happy-chickens.com | 1.16% | 47.35x |
| fresheggsdaily.com | 2.03% | 43.44x |
| allaboutbirds.org | 3.87% | 42.76x |
| motherearthnews.com | 1.56% | 42.58x |
| bonnieplants.com | 4.52% | 41.59x |
| beautyofbirds.com | 1.11% | 39.72x |
| extension.umn.edu | 4.01% | 39.11x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.
| Content Affinity | Composition | Index |
| Homesteading | 6.06% | 21.31x |
| Survival Guides | 0.68% | 18.16x |
| Bird Watching | 1.83% | 16.88x |
| Rural Living | 0.22% | 16.85x |
| Lawns & Pest Control | 9.52% | 14.78x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 14.08x |
| Home Improvement Contractor | 2.15% | 13.74x |
| Homeschooling | 0.60% | 13.61x |
| Natural & Healthy Living Researchers | 1.24% | 11.85x |
| Comedy Content | 0.59% | 11.29x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
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DEMOGRAPHICS
The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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