Dstillery Audiences

BACKYARD FARMERS

Audience Size: 552.5 Thousand Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 552.5 thousand unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 14.44% 41.78x
Sustainable Lifestyle Enthusiasts 19.50% 30.53x
Seasonal Recipe Blog Readers 16.68% 29.86x
Bird and Parrot Lovers 22.58% 29.71x
Seasonal Lifestyle Blog Readers 17.86% 28.79x
Lawn & Garden Enthusiasts 26.02% 28.52x
Organic Food Eaters 26.65% 28.48x
Online Health Researchers 13.31% 28.33x
Lawn and Home Pest Control Researchers 14.01% 27.76x
Online Daters 25.46% 26.84x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.39x
Zumiez 0.01% 1.29x
Old Navy 0.01% 1.16x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is lakecountryfamilyfun.com.

Website Composition Index
lakecountryfamilyfun.com 1.38% 88.27x
backyardchickens.com 15.58% 82.24x
mypetchicken.com 2.14% 75.57x
thehappychickencoop.com 10.06% 70.91x
muranochickenfarm.com 1.80% 70.58x
raising-happy-chickens.com 2.35% 70.23x
adajennifer.com 1.37% 70.20x
timbercreekfarmer.com 1.04% 69.87x
cluckin.net 1.05% 67.71x
thecapecoop.com 1.02% 63.51x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 4.38% 41.99x
Survival Guides 0.08% 25.93x
Pet Supplies 0.06% 21.39x
Farming & Agriculture 0.22% 20.51x
Numerology & Astrology 0.16% 20.50x
Lawns & Pest Control 0.11% 17.50x
Parenting & Children's Activities 0.11% 16.37x
Exotic Pets 0.57% 16.23x
Comedy Content 0.10% 16.15x
Equestrian Cluster 1.53% 14.45x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female