Dstillery Audiences

BACKYARD FARMERS

Audience Size: 3.1 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 40.42% 47.39x
Off the Grid Living Enthusiasts 37.96% 45.19x
Bird Watching Enthusiasts 31.23% 41.65x
Eco-Conscious Consumers 30.95% 40.20x
Organic Food Eaters 34.00% 40.07x
Home Exterior Design Enthusiasts 29.12% 39.73x
New Homeowners 34.69% 37.52x
Sustainable Lifestyle Enthusiasts 32.69% 37.23x
Home Coffee Makers 28.26% 36.61x
Heart Surgery Researchers 26.46% 36.61x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Buckle.

Location Composition Index
Buckle 0.09% 1.11x
Mens Wearhouse 0.34% 1.03x
Jos A. Bank Clothiers 0.20% 1.01x
Chicos 0.03% 0.98x
Talbots 0.03% 0.93x
The North Face 0.01% 0.91x
Lane Bryant 0.03% 0.91x
J. Crew 0.02% 0.90x
Dressbarn 0.02% 0.85x
Patagonia 0.01% 0.84x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is the-chicken-chick.com.

Website Composition Index
the-chicken-chick.com 1.02% 88.82x
backyardchickens.com 31.39% 73.25x
mypetchicken.com 4.72% 72.05x
hobbyfarms.com 4.11% 70.19x
thepoultrysite.com 1.06% 67.63x
raising-happy-chickens.com 2.52% 62.75x
timbercreekfarmer.com 1.49% 62.04x
thehorse.com 1.17% 60.15x
fresheggsdaily.com 4.07% 59.30x
muranochickenfarm.com 1.18% 55.28x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 12.38% 42.38x
Survival Guides 0.91% 32.98x
Rural Living 0.29% 31.26x
Bird Watching 2.55% 28.85x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 24.62x
Homeschooling 0.81% 22.55x
Lawns & Pest Control 13.63% 22.51x
Home Improvement Contractor 2.41% 21.84x
Natural & Healthy Living Researchers 1.47% 18.51x
Farming & Agriculture 3.00% 16.65x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female