Dstillery Audiences

BACKYARD FARMERS

Audience Size: 2.6 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 36.87% 37.23x
Lawn & Garden Enthusiasts 36.22% 32.14x
Eco-Conscious Consumers 27.39% 31.12x
Off the Grid Living Enthusiasts 37.11% 31.05x
Survivalist Enthusiasts 34.89% 30.09x
Home and Garden TV Fans 27.36% 28.14x
Sustainable Lifestyle Enthusiasts 37.09% 27.49x
Bird Watching Enthusiasts 32.91% 27.42x
Shelf-Stable Food Content Readers 17.34% 26.25x
Home Design and Living Publication Readers 21.91% 26.13x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.59x
Maurices 0.02% 1.18x
Buckle 0.01% 1.06x
Old Navy 0.02% 0.98x
Journeys 0.01% 0.62x
Victoria's Secret 0.01% 0.62x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 24.16% 66.56x
hobbyfarms.com 8.74% 63.50x
mypetchicken.com 4.56% 56.01x
extension.org 2.97% 46.02x
thefrugalchicken.com 1.73% 45.22x
thehappychickencoop.com 7.53% 41.14x
backyardherds.com 1.04% 40.83x
raising-happy-chickens.com 1.79% 38.73x
backyardchickenproject.com 1.02% 37.87x
104homestead.com 1.30% 37.06x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 9.60% 39.33x
Survival Guides 0.34% 29.78x
Bird Watching 0.38% 24.54x
Farming & Agriculture 0.66% 24.20x
Lawns & Pest Control 1.83% 23.90x
Natural & Healthy Living Researchers 0.42% 21.20x
Homeschooling 0.10% 19.47x
Right Wing Blogs - Political Activism 0.14% 18.11x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 17.52x
Yard Structures 0.40% 16.69x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female