Dstillery Audiences

BACKYARD FARMERS

Audience Size: 2.6 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 32.07% 32.07x
Lawn & Garden Enthusiasts 31.05% 27.60x
Seasonal Recipe Blog Readers 1.19% 27.33x
Eco-Conscious Consumers 21.26% 26.23x
Off the Grid Living Enthusiasts 31.96% 26.18x
Seasonal Lifestyle Blog Readers 10.59% 24.88x
Survivalist Enthusiasts 29.51% 24.71x
Sustainable Lifestyle Enthusiasts 32.90% 24.26x
Dessert/Sweets Bakers 0.19% 24.26x
Home and Garden TV Fans 20.41% 23.64x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.47x
Maurices 0.05% 1.35x
Dressbarn 0.02% 1.02x
H&M 0.01% 0.99x
Banana Republic 0.01% 0.91x
Old Navy 0.03% 0.89x
Buckle 0.02% 0.89x
Hollister 0.01% 0.89x
Zumiez 0.01% 0.89x
Gymboree 0.01% 0.89x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 27.03% 70.27x
hobbyfarms.com 11.91% 61.60x
mypetchicken.com 5.40% 59.84x
raising-happy-chickens.com 2.46% 50.28x
knowyourchickens.com 1.58% 46.84x
thefrugalchicken.com 1.63% 46.23x
muranochickenfarm.com 1.91% 46.18x
timbercreekfarmer.com 2.06% 45.71x
backyardchickenproject.com 1.20% 44.51x
thecapecoop.com 1.76% 43.71x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 8.65% 35.92x
Survival Guides 0.27% 28.35x
Bird Watching 0.15% 22.27x
Rural Living 0.06% 22.19x
Natural & Healthy Living Researchers 0.22% 17.60x
Farming & Agriculture 0.41% 17.16x
Lawns & Pest Control 0.47% 15.22x
Yard Structures 0.03% 14.79x
Amateur Radios 0.04% 13.71x
Exotic Pets 1.11% 13.68x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female