Dstillery Audiences

BACKYARD FARMERS

Audience Size: 4 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 45.56% 32.20x
Off the Grid Living Enthusiasts 42.70% 31.56x
Bird Watching Enthusiasts 37.96% 28.84x
Eco-Conscious Consumers 36.11% 28.60x
Organic Food Eaters 40.06% 28.00x
Sustainable Lifestyle Enthusiasts 40.02% 27.33x
Home Exterior Design Enthusiasts 35.35% 27.16x
Pet Lovers 36.54% 26.78x
Survivalist Enthusiasts 34.94% 26.19x
Home Remodelers 34.34% 26.16x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Buckle.

Location Composition Index
Buckle 0.26% 1.24x
Belk 0.01% 1.23x
Mens Wearhouse 0.42% 1.11x
Jos A. Bank Clothiers 0.25% 1.10x
Eddie Bauer 0.03% 1.10x
REI 0.01% 1.01x
White House Black Market 0.26% 1.00x
Johnston and Murphy 0.34% 0.93x
Lane Bryant 0.04% 0.90x
Chicos 0.04% 0.87x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 26.03% 60.91x
mypetchicken.com 2.34% 57.23x
hobbyfarms.com 4.03% 55.36x
raising-happy-chickens.com 1.84% 49.38x
timbercreekfarmer.com 1.13% 48.19x
motherearthnews.com 1.18% 45.91x
fresheggsdaily.com 3.21% 45.76x
allaboutbirds.org 2.55% 43.93x
cacklehatchery.com 3.22% 43.70x
bonnieplants.com 3.01% 43.31x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 11.40% 30.74x
Survival Guides 0.61% 26.98x
Rural Living 0.21% 24.33x
Bird Watching 2.17% 21.66x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 20.39x
Homeschooling 0.62% 18.40x
Home Improvement Contractor 1.52% 17.76x
Lawns & Pest Control 11.61% 17.71x
Natural & Healthy Living Researchers 1.36% 15.56x
Environmental Conservation 0.09% 15.26x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female