Dstillery Audiences

BACKYARD FARMERS

Audience Size: 2.1 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 28.35% 37.00x
Lawn & Garden Enthusiasts 26.65% 31.54x
Eco-Conscious Consumers 14.39% 27.58x
Off the Grid Living Enthusiasts 26.49% 27.37x
Seasonal Recipe Blog Readers 24.87% 27.22x
Sustainable Lifestyle Enthusiasts 28.72% 26.19x
Seasonal Lifestyle Blog Readers 26.28% 25.98x
Survivalist Enthusiasts 23.69% 25.21x
Home and Garden TV Fans 12.91% 24.12x
Homeowners 13.39% 24.10x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.56x
Maurices 0.03% 1.41x
Journeys 0.02% 0.99x
Gap 0.01% 0.96x
Old Navy 0.02% 0.81x
Buckle 0.01% 0.73x
Victoria's Secret 0.01% 0.71x
The Childrens Place 0.01% 0.66x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 28.88% 73.65x
hobbyfarms.com 9.84% 64.49x
mypetchicken.com 5.10% 61.42x
cluckin.net 1.13% 53.34x
raising-happy-chickens.com 2.68% 51.42x
muranochickenfarm.com 2.08% 49.41x
knowyourchickens.com 1.24% 48.81x
timbercreekfarmer.com 1.67% 48.35x
thefrugalchicken.com 1.82% 47.00x
backyardchickenproject.com 1.32% 46.26x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 8.03% 44.37x
Survival Guides 0.24% 31.85x
Bird Watching 0.11% 23.94x
Farming & Agriculture 0.40% 17.49x
Natural & Healthy Living Researchers 0.08% 13.73x
Comedy Content 0.25% 13.24x
Exotic Pets 0.75% 12.48x
Lawns & Pest Control 0.18% 12.47x
Pet Supplies 0.09% 11.57x
Cakes & Sweets 0.37% 11.49x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female