Dstillery Audiences

BACKYARD FARMERS

Audience Size: 3.2 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 33.60% 27.22x
Lawn & Garden Enthusiasts 32.29% 23.76x
Off the Grid Living Enthusiasts 32.20% 23.15x
Eco-Conscious Consumers 23.61% 22.61x
Survivalist Enthusiasts 28.95% 22.48x
Sustainable Lifestyle Enthusiasts 32.18% 21.27x
Shelf-Stable Food Content Readers 12.98% 21.22x
Home and Garden TV Fans 22.16% 20.71x
Bird Watching Enthusiasts 28.58% 19.85x
Home Design and Living Publication Readers 17.90% 18.99x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.49x
Maurices 0.02% 1.27x
Mens Wearhouse 0.01% 1.10x
Victoria's Secret 0.02% 1.04x
Journeys 0.01% 1.00x
The Childrens Place 0.01% 0.98x
Old Navy 0.01% 0.94x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 30.27% 64.16x
hobbyfarms.com 11.25% 57.21x
mypetchicken.com 5.82% 54.79x
raising-happy-chickens.com 2.75% 45.06x
thefrugalchicken.com 1.65% 43.59x
knowyourchickens.com 1.77% 41.52x
timbercreekfarmer.com 2.38% 41.26x
muranochickenfarm.com 1.98% 40.50x
backyardchickenproject.com 1.23% 40.19x
backyardherds.com 1.32% 39.09x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 9.26% 33.44x
Survival Guides 0.27% 26.97x
Bird Watching 0.17% 20.35x
Farming & Agriculture 0.38% 18.71x
Rural Living 0.08% 18.43x
Natural & Healthy Living Researchers 0.25% 18.40x
Holiday Gifts 0.04% 16.59x
Lawns & Pest Control 0.81% 16.38x
Tattoos & Costumes 0.04% 14.82x
Yard Structures 0.11% 14.21x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female