Dstillery Audiences

BACKYARD FARMERS

Audience Size: 6.5 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 31.12% 19.17x
Bird Watching Enthusiasts 24.52% 16.54x
Off the Grid Living Enthusiasts 31.31% 16.45x
New Homeowners 28.17% 16.21x
Home Kitchen Chefs 22.83% 15.98x
Pet Lovers 24.91% 15.70x
Organic Food Eaters 28.54% 15.68x
Eco-Conscious Consumers 22.89% 15.68x
Gastrointestinal Researchers 26.35% 15.37x
Sinus Researchers 22.38% 14.99x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.29x
LL Bean 0.01% 1.25x
Belk 0.02% 1.12x
Express Outlets 0.00% 0.99x
American Eagle Outfitters 0.05% 0.96x
Chicos 0.04% 0.94x
Lane Bryant 0.03% 0.93x
Ralph Lauren 0.01% 0.90x
Gymboree 0.02% 0.89x
LOFT 0.03% 0.88x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 12.27% 56.80x
hobbyfarms.com 2.04% 53.35x
mypetchicken.com 3.55% 47.45x
thehorse.com 1.08% 44.54x
raising-happy-chickens.com 1.13% 44.14x
allaboutbirds.org 4.75% 41.05x
fresheggsdaily.com 1.78% 40.47x
almanac.com 1.23% 40.38x
beautyofbirds.com 1.12% 39.85x
bonnieplants.com 5.52% 39.25x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 5.56% 19.02x
Survival Guides 0.72% 16.02x
Bird Watching 2.02% 15.50x
Rural Living 0.24% 15.29x
Lawns & Pest Control 10.16% 13.40x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.07% 12.77x
Homeschooling 0.62% 12.36x
Home Improvement Contractor 2.48% 12.15x
Natural & Healthy Living Researchers 1.21% 11.66x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.02% 11.02x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female