Dstillery Audiences

BACKYARD FARMERS

Audience Size: 2.7 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 35.33% 30.90x
Lawn & Garden Enthusiasts 33.55% 27.28x
Eco-Conscious Consumers 25.26% 26.00x
Off the Grid Living Enthusiasts 34.51% 25.94x
Survivalist Enthusiasts 32.86% 25.32x
Home and Garden TV Fans 24.64% 23.65x
Sustainable Lifestyle Enthusiasts 34.63% 23.45x
Shelf-Stable Food Content Readers 15.86% 23.27x
Bird Watching Enthusiasts 30.44% 23.05x
Home Design and Living Publication Readers 20.82% 22.04x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.27x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 27.63% 67.70x
hobbyfarms.com 9.68% 64.12x
mypetchicken.com 5.46% 56.13x
thefrugalchicken.com 1.62% 46.77x
extension.org 1.85% 45.49x
raising-happy-chickens.com 2.25% 43.45x
backyardchickenproject.com 1.06% 40.15x
thehappychickencoop.com 8.73% 40.08x
backyardherds.com 1.19% 39.99x
knowyourchickens.com 1.61% 39.81x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 9.05% 37.39x
Survival Guides 0.31% 28.31x
Bird Watching 0.23% 22.28x
Farming & Agriculture 0.50% 21.83x
Rural Living 0.06% 20.91x
Lawns & Pest Control 1.10% 20.21x
Natural & Healthy Living Researchers 0.23% 19.68x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 19.68x
Homeschooling 0.04% 17.89x
Tattoos & Costumes 0.05% 17.49x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female