Explore the Backyard Farmers Audience
Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Backyard Farmers audience.
INTERESTS
The Backyard Farmers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.
| Interest | Composition | Index |
| Beekeeping Enthusiasts | 50.28% | 29.05x |
| Lawn & Garden Enthusiasts | 47.99% | 26.75x |
| Off the Grid Living Enthusiasts | 43.21% | 25.78x |
| Bird Watching Enthusiasts | 39.51% | 24.77x |
| Pet Lovers | 38.24% | 23.31x |
| Survivalist Enthusiasts | 39.13% | 23.20x |
| Eco-Conscious Consumers | 41.14% | 23.20x |
| Organic Food Eaters | 40.26% | 22.91x |
| Home and Garden TV Fans | 36.11% | 22.69x |
| Sustainable Lifestyle Enthusiasts | 40.58% | 22.45x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Curious about what else the Backyard Farmers audience is interested in?
Sign Up
APPAREL RETAILERS
The Backyard Farmers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.35% | 1.62x |
| Belk | 0.01% | 1.56x |
| REI | 0.01% | 1.29x |
| Dressbarn | 0.02% | 1.02x |
| Buckle | 0.03% | 0.98x |
| Chicos | 0.03% | 0.92x |
| Eddie Bauer | 0.01% | 0.89x |
| Talbots | 0.02% | 0.87x |
| Journeys | 0.06% | 0.87x |
| Mens Wearhouse | 0.04% | 0.87x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Want to find more of the Backyard Farmers audience in the real world?
Sign Up
WEBSITES
The Backyard Farmers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.
| Website | Composition | Index |
| backyardchickens.com | 22.30% | 53.97x |
| hobbyfarms.com | 4.11% | 50.97x |
| mypetchicken.com | 2.51% | 46.46x |
| raising-happy-chickens.com | 1.30% | 44.62x |
| cacklehatchery.com | 2.26% | 41.10x |
| bonnieplants.com | 1.30% | 40.16x |
| extension.umn.edu | 1.19% | 38.76x |
| fresheggsdaily.com | 2.54% | 37.33x |
| thecapecoop.com | 1.20% | 36.85x |
| thefrugalchicken.com | 2.32% | 36.81x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Want to see more of the websites the Backyard Farmers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.
| Content Affinity | Composition | Index |
| Homesteading | 9.43% | 31.23x |
| Survival Guides | 0.40% | 26.70x |
| Rural Living | 0.13% | 26.41x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 23.01x |
| Bird Watching | 1.40% | 22.11x |
| Lawns & Pest Control | 8.06% | 19.46x |
| Right Wing Blogs - Political Activism | 1.10% | 18.91x |
| Home Improvement Contractor | 0.61% | 18.01x |
| Farming & Agriculture | 1.99% | 17.11x |
| Homeschooling | 0.45% | 17.10x |
Composition Percentage:
The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Want to see more of the Content Affinities the Backyard Farmers audience visits?
Sign Up
DEMOGRAPHICS
The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Backyard Farmers audience?
Sign Up