Dstillery Audiences

BACKYARD FARMERS

Audience Size: 2.6 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 40.79% 48.40x
Off the Grid Living Enthusiasts 39.10% 46.15x
Bird Watching Enthusiasts 32.34% 41.43x
Eco-Conscious Consumers 31.99% 41.07x
Organic Food Eaters 35.02% 40.24x
Home Exterior Design Enthusiasts 30.09% 39.37x
Sustainable Lifestyle Enthusiasts 34.24% 38.18x
New Homeowners 35.00% 37.06x
Cattlemen and Pork Producers 37.09% 36.74x
Pet Lovers 30.60% 36.54x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Belk.

Location Composition Index
Belk 0.02% 1.65x
Buckle 0.18% 1.21x
Mens Wearhouse 0.43% 1.10x
Jos A. Bank Clothiers 0.26% 1.08x
Eddie Bauer 0.03% 1.05x
REI 0.01% 0.99x
White House Black Market 0.18% 0.95x
Lane Bryant 0.04% 0.93x
Old Navy 0.07% 0.87x
Chicos 0.04% 0.83x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is the-chicken-chick.com.

Website Composition Index
the-chicken-chick.com 1.02% 108.40x
mypetchicken.com 4.62% 87.82x
thepoultrysite.com 1.01% 82.69x
backyardchickens.com 36.18% 79.85x
hobbyfarms.com 4.89% 79.53x
raising-happy-chickens.com 3.00% 74.64x
timbercreekfarmer.com 1.81% 72.07x
thehorse.com 1.15% 71.08x
fresheggsdaily.com 4.99% 67.99x
motherearthnews.com 1.96% 64.21x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 14.82% 44.61x
Survival Guides 0.95% 35.53x
Rural Living 0.31% 33.26x
Bird Watching 2.95% 29.60x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 25.47x
Homeschooling 0.86% 23.91x
Lawns & Pest Control 15.45% 22.41x
Home Improvement Contractor 2.35% 22.15x
Natural & Healthy Living Researchers 1.62% 18.45x
Environmental Conservation 0.10% 18.25x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female