Dstillery Audiences

BACKYARD FARMERS

Audience Size: 6.6 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 30.66% 17.22x
Off the Grid Living Enthusiasts 30.45% 15.33x
Bird Watching Enthusiasts 24.39% 14.99x
Organic Food Eaters 26.55% 14.85x
New Homeowners 29.59% 14.63x
Home Kitchen Chefs 23.46% 14.44x
Pet Lovers 25.26% 14.33x
Eco-Conscious Consumers 21.75% 14.17x
Gastrointestinal Researchers 27.03% 13.99x
Sinus Researchers 22.61% 13.72x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.33x
Belk 0.01% 1.19x
Eddie Bauer 0.01% 1.02x
Lane Bryant 0.03% 0.98x
Chicos 0.03% 0.95x
Kate Spade 0.01% 0.91x
Lorna Jane 0.00% 0.89x
Patagonia 0.01% 0.85x
Dressbarn 0.03% 0.82x
The North Face 0.01% 0.81x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is the-chicken-chick.com.

Website Composition Index
the-chicken-chick.com 1.05% 58.97x
backyardchickens.com 11.21% 58.48x
hobbyfarms.com 1.89% 54.44x
pet-chicken.com 0.10% 50.99x
chickenwaterer.com 0.07% 50.24x
mypetchicken.com 3.70% 48.42x
onpasture.com 0.16% 47.80x
harvesttotable.com 0.74% 47.52x
migardener.com 0.07% 47.43x
americanfarriers.com 0.06% 46.62x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 5.26% 17.70x
Survival Guides 0.71% 15.08x
Bird Watching 2.15% 14.44x
Rural Living 0.23% 14.20x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.01% 13.73x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.07% 12.24x
Lawns & Pest Control 10.71% 12.20x
Natural & Healthy Living Researchers 1.20% 11.99x
Home Improvement Contractor 2.79% 11.14x
Homeschooling 0.64% 11.10x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999