Dstillery Audiences

BACKYARD FARMERS

Audience Size: 4.1 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 50.28% 29.05x
Lawn & Garden Enthusiasts 47.99% 26.75x
Off the Grid Living Enthusiasts 43.21% 25.78x
Bird Watching Enthusiasts 39.51% 24.77x
Pet Lovers 38.24% 23.31x
Survivalist Enthusiasts 39.13% 23.20x
Eco-Conscious Consumers 41.14% 23.20x
Organic Food Eaters 40.26% 22.91x
Home and Garden TV Fans 36.11% 22.69x
Sustainable Lifestyle Enthusiasts 40.58% 22.45x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.35% 1.62x
Belk 0.01% 1.56x
REI 0.01% 1.29x
Dressbarn 0.02% 1.02x
Buckle 0.03% 0.98x
Chicos 0.03% 0.92x
Eddie Bauer 0.01% 0.89x
Talbots 0.02% 0.87x
Journeys 0.06% 0.87x
Mens Wearhouse 0.04% 0.87x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 22.30% 53.97x
hobbyfarms.com 4.11% 50.97x
mypetchicken.com 2.51% 46.46x
raising-happy-chickens.com 1.30% 44.62x
cacklehatchery.com 2.26% 41.10x
bonnieplants.com 1.30% 40.16x
extension.umn.edu 1.19% 38.76x
fresheggsdaily.com 2.54% 37.33x
thecapecoop.com 1.20% 36.85x
thefrugalchicken.com 2.32% 36.81x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 9.43% 31.23x
Survival Guides 0.40% 26.70x
Rural Living 0.13% 26.41x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 23.01x
Bird Watching 1.40% 22.11x
Lawns & Pest Control 8.06% 19.46x
Right Wing Blogs - Political Activism 1.10% 18.91x
Home Improvement Contractor 0.61% 18.01x
Farming & Agriculture 1.99% 17.11x
Homeschooling 0.45% 17.10x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female