Dstillery Audiences

BACKYARD FARMERS

Audience Size: 3.5 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 41.55% 32.31x
Lawn & Garden Enthusiasts 39.94% 28.77x
Off the Grid Living Enthusiasts 37.78% 26.80x
Eco-Conscious Consumers 33.08% 25.99x
Bird Watching Enthusiasts 33.61% 25.62x
Survivalist Enthusiasts 35.75% 24.83x
Pet Lovers 32.39% 23.87x
Sustainable Lifestyle Enthusiasts 35.61% 23.77x
Home and Garden TV Fans 29.48% 23.54x
Organic Food Eaters 34.73% 23.20x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.76x
Old Navy 0.01% 1.14x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 30.37% 57.85x
hobbyfarms.com 5.82% 52.60x
raising-happy-chickens.com 1.12% 49.35x
cacklehatchery.com 2.00% 46.22x
mypetchicken.com 4.08% 45.64x
fresheggsdaily.com 2.31% 42.19x
thefrugalchicken.com 2.61% 39.12x
backyardherds.com 1.42% 37.13x
rareseeds.com 2.50% 36.91x
roysfarm.com 1.26% 35.23x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 10.66% 38.76x
Rural Living 0.06% 33.02x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 29.68x
Survival Guides 0.48% 28.16x
Bird Watching 1.04% 24.61x
Lawns & Pest Control 6.75% 22.87x
Farming & Agriculture 1.76% 20.54x
Homeschooling 0.44% 19.21x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 17.62x
Comedy Content 0.44% 17.34x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female