Dstillery Audiences

BACKYARD FARMERS

Audience Size: 3 Million Devices

Explore the Backyard Farmers Audience

Below you'll find more information about the Backyard Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Backyard Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Backyard Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backyard Farmers audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 40.28% 24.18x
Off the Grid Living Enthusiasts 34.75% 22.36x
Lawn & Garden Enthusiasts 38.71% 21.07x
Bird Watching Enthusiasts 28.68% 20.39x
Eco-Conscious Consumers 30.89% 20.17x
Survivalist Enthusiasts 34.92% 19.81x
Home and Garden TV Fans 24.59% 19.10x
Sustainable Lifestyle Enthusiasts 35.68% 18.32x
Organic Food Eaters 29.96% 17.87x
Nature and Outdoors Book Readers 25.27% 17.63x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Interest attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backyard Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backyard Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.56x
Maurices 0.03% 1.50x
Dressbarn 0.01% 1.26x
Mens Wearhouse 0.02% 1.13x
White House Black Market 0.01% 1.06x
Chicos 0.01% 0.97x
Old Navy 0.02% 0.82x
Victoria's Secret 0.01% 0.75x
The Childrens Place 0.01% 0.75x
Journeys 0.01% 0.74x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Location attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backyard Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backyard Farmers audience is backyardchickens.com.

Website Composition Index
backyardchickens.com 32.40% 52.37x
hobbyfarms.com 10.38% 47.55x
mypetchicken.com 6.14% 44.56x
fresheggsdaily.com 1.16% 41.50x
thefrugalchicken.com 2.77% 37.03x
rareseeds.com 1.25% 36.42x
roysfarm.com 1.32% 35.82x
backyardherds.com 1.42% 35.46x
thehappychickencoop.com 10.35% 34.04x
extension.org 6.05% 32.93x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Web attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backyard Farmers audience is Homesteading.

Content Affinity Composition Index
Homesteading 12.51% 26.98x
Survival Guides 0.43% 21.82x
Rural Living 0.03% 19.99x
Lawns & Pest Control 3.49% 16.74x
Bird Watching 0.66% 16.57x
Farming & Agriculture 1.03% 16.56x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 15.71x
Homeschooling 0.22% 14.10x
Right Wing Blogs - Political Activism 0.17% 12.30x
Home Improvement Contractor 0.04% 12.22x
Composition Percentage: The overlap percentage between the Backyard Farmers audience and the Content Affinity attribute.
Index: A comparison of the Backyard Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backyard Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female