Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 71.12% 48.55x
Misc-Deal Seekers or Coupon Shoppers 68.16% 48.00x
Orlando Activities Researchers 64.62% 47.77x
Online Home Decor Shoppers 65.09% 45.42x
Coupon Researchers 70.15% 45.29x
Home and Garden TV Fans 64.02% 44.87x
Home Remodelers 61.82% 44.76x
Home Design and Living Publication Readers 58.70% 42.59x
Price Conscious Grocery Shoppers 62.15% 41.93x
Home Custom Bedroom Decorators 55.16% 41.48x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.37x
Buckle 0.04% 1.31x
Carhartt 0.24% 1.19x
Lane Bryant 0.02% 1.14x
American Eagle Outfitters 0.03% 1.12x
Journeys 0.05% 1.10x
Talbots 0.02% 1.06x
Chicos 0.03% 1.06x
The Childrens Place 0.05% 1.06x
White House Black Market 0.03% 1.05x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is toysrus.com.

Website Composition Index
toysrus.com 2.28% 37.16x
bonnieplants.com 1.11% 36.81x
craftsy.com 3.36% 36.59x
kraftrecipes.com 17.64% 35.84x
kirklands.com 3.89% 35.60x
ifoodblogger.com 2.34% 35.51x
joann.com 4.51% 35.00x
collectionsetc.com 1.49% 34.94x
weekly-ads.us 1.51% 34.78x
veruta.com 4.96% 34.60x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 2.74% 24.44x
Consumer Packaged Goods 17.89% 23.97x
Discount Shopping 1.42% 22.74x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 21.98x
Home Decoration - Crafts & Kids 1.63% 21.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 21.51x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 21.31x
Cheerleading 1.15% 20.74x
Coupons & Family 10.53% 20.64x
Cakes & Sweets 4.72% 20.55x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female