Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 49.68% 49.33x
Misc-Deal Seekers or Coupon Shoppers 67.94% 43.78x
Orlando Activities Researchers 64.63% 43.60x
Online Home Decor Shoppers 65.02% 43.08x
Coupon Researchers 71.74% 42.78x
Budget Grocery Shoppers 68.95% 42.00x
Cooking Show Fans 43.77% 41.73x
Home Design and Living Publication Readers 60.68% 40.60x
Home Remodelers 61.33% 39.80x
Custom Home Lighting Shoppers 55.61% 39.66x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.59x
Dressbarn 0.02% 1.54x
Jos A. Bank Clothiers 0.01% 1.40x
Carhartt 0.21% 1.28x
Maurices 0.03% 1.27x
Chicos 0.01% 1.25x
Journeys 0.02% 1.22x
Old Navy 0.02% 1.19x
LOFT 0.01% 1.11x
American Eagle Outfitters 0.01% 1.09x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 1.14% 45.84x
kraftrecipes.com 4.38% 43.86x
wearychef.com 1.23% 42.40x
hiddenvalley.com 1.27% 41.74x
recipe4living.com 1.52% 40.44x
kirklands.com 1.12% 39.76x
fitwirr.com 1.11% 37.59x
geniuskitchen.com 21.48% 36.45x
short-haircut.com 1.04% 36.14x
wilton.com 3.46% 35.08x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.39% 21.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 21.16x
Home Decoration - Crafts & Kids 0.62% 20.87x
Party Suppliers 3.30% 20.82x
Food Cluster 0.75% 20.66x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 20.47x
Costumes 0.13% 20.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 19.74x
Homeschooling 0.24% 19.23x
Cakes & Sweets 3.00% 19.20x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female