Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 1.4 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 57.16% 81.37x
Orlando Activities Researchers 39.47% 80.45x
Misc-Deal Seekers or Coupon Shoppers 53.44% 79.66x
Online Home Decor Shoppers 45.69% 78.77x
Coupon Researchers 65.69% 78.60x
Shelf-Stable Food Content Readers 35.56% 77.00x
Home Design and Living Publication Readers 44.97% 75.54x
Budget Grocery Shoppers 69.53% 73.85x
Home Custom Bedroom Decorators 32.13% 72.02x
Custom Home Lighting Shoppers 32.13% 72.02x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Chicos.

Location Composition Index
Chicos 0.03% 1.31x
Mens Wearhouse 0.04% 1.15x
Old Navy 0.05% 1.15x
Talbots 0.02% 1.13x
Carhartt 0.26% 1.06x
Zumiez 0.02% 1.04x
Maurices 0.05% 1.02x
American Eagle Outfitters 0.03% 0.99x
H&M 0.01% 0.98x
Dressbarn 0.02% 0.95x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is littledairyontheprairie.com.

Website Composition Index
littledairyontheprairie.com 1.28% 59.17x
healthnfitness.net 1.74% 49.48x
myfoodandfamily.com 11.12% 48.50x
ideastoknow.com 1.20% 47.43x
bakingwithmom.com 1.05% 47.19x
myrecipemagic.com 1.85% 46.12x
thetipsyhousewife.org 1.34% 45.92x
frequent-ads.com 3.81% 45.40x
frugalblossom.com 1.21% 44.91x
gratefulprayerthankfulheart.com 1.27% 44.66x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 35.91x
Arts & Crafts 0.15% 29.95x
Teen Hair 2.00% 27.63x
Coupons & Family 10.50% 25.82x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.28% 25.55x
Cakes & Sweets 1.04% 25.25x
Low Carb Diets 5.22% 24.94x
Female Lifestyle Content Readers 3.28% 24.16x
Coupons 16.16% 23.30x
Toys Shopping 0.10% 23.15x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female