Explore the Bargain Shopping Researchers Audience
Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.
INTERESTS
The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 72.88% | 47.63x |
| Orlando Activities Researchers | 66.29% | 46.30x |
| Misc-Deal Seekers or Coupon Shoppers | 70.79% | 45.45x |
| Home and Garden TV Fans | 63.66% | 43.52x |
| Home Remodelers | 63.52% | 43.27x |
| Coupon Researchers | 70.34% | 43.26x |
| Online Home Decor Shoppers | 67.54% | 42.13x |
| Home Design and Living Publication Readers | 58.60% | 41.43x |
| Heart Surgery Researchers | 55.31% | 40.07x |
| Texas Activity Researchers | 58.03% | 40.01x |
Composition Percentage:
The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
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APPAREL RETAILERS
The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.34% | 1.25x |
| Dressbarn | 0.03% | 1.22x |
| Mens Wearhouse | 0.06% | 1.06x |
| Jos A. Bank Clothiers | 0.04% | 1.04x |
| Buckle | 0.05% | 1.03x |
| Belk | 0.01% | 1.00x |
| Talbots | 0.03% | 0.99x |
| Gymboree | 0.04% | 0.98x |
| Journeys | 0.09% | 0.97x |
| Forever 21 | 0.04% | 0.96x |
Composition Percentage:
The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
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WEBSITES
The Bargain Shopping Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bargain Shopping Researchers audience is lozo.com.
| Website | Composition | Index |
| lozo.com | 1.04% | 50.94x |
| diabeticlivingonline.com | 1.26% | 46.32x |
| yankeecandle.com | 1.01% | 45.35x |
| recipetips.com | 1.36% | 45.16x |
| toysrus.com | 3.88% | 43.11x |
| grandparents.com | 1.15% | 43.10x |
| bonnieplants.com | 1.71% | 43.06x |
| craftsy.com | 4.84% | 42.79x |
| familydoctor.org | 1.16% | 41.85x |
| collectionsetc.com | 1.95% | 41.17x |
Composition Percentage:
The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Consumer Packaged Goods.
| Content Affinity | Composition | Index |
| Consumer Packaged Goods | 20.08% | 22.78x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.28% | 22.78x |
| As Seen On TV Products | 0.07% | 22.39x |
| Food Cluster | 3.36% | 22.31x |
| Consumer Rewards | 0.25% | 22.16x |
| Discount Shopping | 2.88% | 21.83x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.24% | 21.09x |
| Decoration & Fabric | 0.03% | 20.56x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 20.25x |
| Low Carb Diets | 9.13% | 20.25x |
Composition Percentage:
The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
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DEMOGRAPHICS
The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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