Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 55.07% 66.30x
Home and Garden TV Fans 63.91% 64.40x
Online Home Decor Shoppers 60.38% 63.54x
Misc-Deal Seekers or Coupon Shoppers 65.55% 63.27x
Coupon Researchers 71.80% 62.47x
Shelf-Stable Food Content Readers 38.07% 61.76x
Budget Grocery Shoppers 71.11% 61.30x
Home Design and Living Publication Readers 53.57% 60.92x
Home Custom Bedroom Decorators 47.06% 58.90x
Custom Home Lighting Shoppers 47.06% 58.90x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.80x
Carhartt 0.06% 1.05x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 7.36% 53.26x
wineandglue.com 2.64% 49.28x
wilton.com 1.44% 48.94x
christmastreeshops.com 1.08% 47.95x
chadwicks.com 1.06% 47.88x
jossandmain.com 1.06% 47.31x
steinmart.com 3.98% 45.76x
meredith.com 1.98% 45.47x
weeklyadsale.com 1.72% 45.26x
dollartree.com 7.67% 44.33x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.61% 39.32x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.12% 34.52x
Party Suppliers 0.99% 33.90x
Cheerleading 0.13% 33.38x
Home Decoration - Crafts & Kids 0.18% 33.35x
Food Cluster 0.26% 32.87x
Women Shoppers 2.73% 29.65x
Holiday Gifts 0.09% 29.59x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 28.88x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.19% 27.85x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female