Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 63.49% 51.22x
Misc-Deal Seekers or Coupon Shoppers 68.99% 51.05x
Budget Grocery Shoppers 69.95% 50.52x
Coupon Researchers 70.18% 49.61x
Online Home Decor Shoppers 65.48% 49.46x
Home and Garden TV Fans 63.48% 48.95x
Home Remodelers 59.67% 47.95x
Home Design and Living Publication Readers 57.53% 46.12x
Home Custom Bedroom Decorators 54.15% 45.04x
Custom Home Lighting Shoppers 54.15% 45.04x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.37x
Carhartt 0.18% 1.16x
Maurices 0.01% 1.15x
Mens Wearhouse 0.01% 1.09x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 2.20% 46.06x
cleanmama.net 1.23% 43.73x
kraftrecipes.com 13.06% 43.10x
betterrecipes.com 1.69% 42.85x
craftsy.com 1.78% 41.69x
kirklands.com 3.41% 41.65x
hiddenvalley.com 2.88% 41.43x
wearychef.com 2.53% 40.92x
diyprojects.com 1.55% 40.06x
recipe4living.com 3.02% 39.61x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 1.77% 25.79x
Home Decoration - Crafts & Kids 1.32% 25.59x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.12% 25.21x
Cheerleading 0.84% 24.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 24.13x
Party Suppliers 6.40% 23.75x
Cakes & Sweets 4.41% 23.72x
Holiday Gifts 0.54% 23.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 22.17x
Toys Shopping 2.66% 22.10x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female