Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 405.6 Thousand Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 405.6 thousand unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 15.02% 159.52x
Home and Garden TV Fans 49.52% 140.69x
Home Design and Living Publication Readers 36.49% 138.65x
Online Home Decor Shoppers 26.97% 127.57x
Custom Home Lighting Shoppers 15.36% 122.16x
Home Custom Bedroom Decorators 15.36% 122.09x
Shelf-Stable Food Content Readers 35.72% 121.69x
Budget Grocery Shoppers 69.01% 111.38x
Cook at Home Parents 64.95% 96.76x
Cooking Show Fans 53.44% 92.87x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Coach.

Location Composition Index
Coach 0.01% 1.93x
Michael Kors 0.01% 1.40x
Gymboree 0.03% 1.22x
Maurices 0.04% 1.10x
Mens Wearhouse 0.01% 1.07x
Old Navy 0.02% 1.02x
Buckle 0.02% 0.95x
Express 0.02% 0.95x
Urban Outfitters 0.01% 0.71x
American Eagle Outfitters 0.01% 0.70x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is myfoodandfamily.com.

Website Composition Index
myfoodandfamily.com 3.95% 89.43x
cookingwithk.net 1.78% 86.26x
jamhands.net 2.36% 84.16x
kitchenmeetsgirl.com 1.35% 83.21x
countrydiaries.com 1.47% 81.00x
recipesfoodandcooking.com 1.68% 78.50x
frequent-ads.com 1.24% 77.52x
99easyrecipes.com 1.45% 76.96x
gratefulprayerthankfulheart.com 1.92% 76.26x
everafterinthewoods.com 1.18% 75.63x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 12.43% 36.80x
Cakes & Sweets 0.65% 34.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.19% 31.45x
Comedy Content 0.36% 29.16x
Low Carb Diets 4.93% 28.35x
Coupons 12.31% 27.95x
Mommy Bloggers 11.23% 26.37x
Home Decoration Content Readers 20.67% 25.47x
Assorted Topics (Family, Household Wellness, The Beach) 15.22% 24.63x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 3.27% 23.14x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female