Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 66.47% 89.31x
Misc-Deal Seekers or Coupon Shoppers 65.91% 83.56x
Orlando Activities Researchers 63.58% 80.29x
Coupon Researchers 65.61% 74.29x
Home Remodelers 58.59% 73.52x
Texas Activity Researchers 51.78% 71.62x
Home Design and Living Publication Readers 55.06% 70.68x
Price Conscious Grocery Shoppers 60.36% 69.39x
Online Home Decor Shoppers 60.21% 68.77x
Home and Garden TV Fans 57.72% 68.48x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.55x
Jos A. Bank Clothiers 0.36% 1.37x
Mens Wearhouse 0.57% 1.32x
Buckle 0.20% 1.28x
Express Outlets 0.01% 1.24x
Uniqlo 0.02% 1.19x
Eddie Bauer 0.03% 1.13x
Johnston and Murphy 0.14% 1.11x
White House Black Market 0.22% 1.08x
Chicos 0.06% 1.07x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is thefrugalgirls.com.

Website Composition Index
thefrugalgirls.com 1.39% 82.88x
cooks.com 1.47% 76.96x
lozo.com 2.81% 75.43x
industrystandarddesign.com 1.01% 72.31x
jamhands.net 1.47% 72.14x
newleafwellness.biz 1.43% 71.31x
littlevintagenest.com 1.07% 65.99x
belk.com 1.88% 65.55x
save-on-crafts.com 2.60% 63.16x
shared.us 1.10% 61.96x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 30.14x
As Seen On TV Products 0.20% 29.28x
Food Cluster 7.75% 27.76x
Coupons & Family 14.81% 27.08x
Consumer Packaged Goods 33.85% 26.48x
Toys Shopping 8.94% 26.01x
Home Decoration - Crafts & Kids 3.75% 25.55x
Decoration & Fabric 0.08% 25.46x
Holiday Gifts 1.68% 25.43x
DIY Decoration & Furniture 6.27% 25.32x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female