Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 69.33% 48.93x
Misc-Deal Seekers or Coupon Shoppers 66.69% 48.24x
Orlando Activities Researchers 64.16% 44.58x
Texas Activity Researchers 52.96% 42.96x
Coupon Researchers 64.50% 42.15x
Online Home Decor Shoppers 58.66% 41.16x
Custom Home Lighting Shoppers 51.02% 40.43x
Home Custom Bedroom Decorators 51.02% 40.42x
Louisiana Activities Researchers 51.24% 40.29x
Retired Health Insurance Researchers 51.04% 40.07x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.34x
Lane Bryant 0.06% 1.22x
Dressbarn 0.05% 1.22x
Jos A. Bank Clothiers 0.18% 1.17x
Mens Wearhouse 0.26% 1.13x
Brooks Brothers 0.03% 1.08x
Old Navy 0.06% 1.08x
Eddie Bauer 0.02% 1.07x
Chicos 0.04% 1.04x
Gymboree 0.02% 1.02x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is iheartthemart.com.

Website Composition Index
iheartthemart.com 1.11% 66.10x
thefrugalgirls.com 1.66% 46.33x
cooks.com 1.79% 43.72x
lozo.com 3.44% 41.24x
jamhands.net 1.47% 39.68x
industrystandarddesign.com 1.21% 39.64x
belk.com 2.29% 38.17x
newleafwellness.biz 1.69% 38.00x
thenourishedcaveman.com 1.04% 36.35x
myrecipemagic.com 1.90% 35.77x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 25.84x
As Seen On TV Products 0.20% 25.04x
Food Cluster 7.69% 23.51x
Coupons & Family 13.51% 23.03x
DIY Decoration & Furniture 5.86% 22.40x
Toys Shopping 9.67% 21.48x
Consumer Packaged Goods 33.88% 21.29x
Holiday Gifts 1.74% 21.18x
Home Decoration - Crafts & Kids 3.67% 21.05x
Cakes & Sweets 7.73% 20.65x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female