Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 65.92% 63.32x
Orlando Activities Researchers 59.55% 63.28x
Online Home Decor Shoppers 62.22% 62.76x
Coupon Researchers 70.40% 62.40x
Budget Grocery Shoppers 70.00% 60.57x
Home and Garden TV Fans 67.64% 60.52x
Home Design and Living Publication Readers 56.75% 59.05x
Home Custom Bedroom Decorators 51.42% 57.19x
Custom Home Lighting Shoppers 51.42% 57.18x
Home Remodelers 58.93% 56.68x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.24x
Old Navy 0.02% 1.24x
Chicos 0.01% 1.21x
Carhartt 0.12% 1.06x
Buckle 0.01% 1.01x
Maurices 0.01% 0.88x
Victoria's Secret 0.01% 0.85x
Journeys 0.01% 0.80x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 1.49% 62.21x
geniuskitchen.com 11.59% 54.53x
wilton.com 2.01% 50.44x
wineandglue.com 3.57% 50.04x
jossandmain.com 1.50% 49.01x
christmastreeshops.com 1.44% 48.38x
chadwicks.com 1.37% 48.24x
meredith.com 2.39% 48.17x
sallybeauty.com 1.15% 47.62x
dollartree.com 10.26% 46.99x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.37% 33.10x
Cheerleading 0.19% 32.70x
Party Suppliers 1.91% 31.58x
Custom Gifts 0.85% 31.38x
Food Cluster 0.43% 30.91x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 30.64x
Costumes 0.08% 30.11x
Homeschooling 0.16% 28.82x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.15% 27.00x
Cakes & Sweets 2.31% 26.65x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female