Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 52.09% 71.45x
Misc-Deal Seekers or Coupon Shoppers 61.37% 71.23x
Online Home Decor Shoppers 56.76% 70.78x
Coupon Researchers 69.71% 70.23x
Shelf-Stable Food Content Readers 36.74% 70.16x
Home and Garden TV Fans 62.89% 69.97x
Home Design and Living Publication Readers 50.50% 67.24x
Budget Grocery Shoppers 71.77% 64.95x
Home Custom Bedroom Decorators 45.03% 63.94x
Custom Home Lighting Shoppers 45.04% 63.94x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Belk.

Location Composition Index
Belk 0.01% 2.09x
Express 0.03% 1.53x
Eddie Bauer 0.01% 1.20x
Jos A. Bank Clothiers 0.02% 1.20x
Carhartt 0.27% 1.18x
Old Navy 0.05% 1.17x
American Eagle Outfitters 0.02% 1.16x
Dressbarn 0.02% 1.15x
Aeropostale 0.02% 1.15x
Hollister 0.02% 1.11x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is wineandglue.com.

Website Composition Index
wineandglue.com 1.04% 62.35x
steinmart.com 1.53% 59.54x
dollartree.com 3.01% 55.53x
crackerbarrel.com 1.57% 51.04x
blair.com 1.09% 50.39x
zubican.com 1.04% 48.13x
finecooking.com 1.95% 46.71x
pethealthnetwork.com 1.01% 45.02x
littledairyontheprairie.com 2.06% 44.92x
nashcountrydaily.com 1.04% 43.94x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.22% 42.92x
Party Suppliers 0.30% 40.81x
Disease Cluster 0.12% 31.11x
Pharmacy 0.71% 30.69x
Women Shoppers 1.10% 29.57x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 28.45x
Food Cluster 0.09% 27.05x
Cakes & Sweets 1.34% 26.84x
Toys Shopping 0.56% 26.26x
Vitamin Shoppers 0.12% 26.03x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female