Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 1.6 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 23.28% 51.49x
Womens Subscription Box Shoppers 34.55% 47.75x
Apartment Furniture Shoppers 12.11% 43.52x
Kids Clothing Shoppers 13.64% 42.34x
Budget Grocery Shoppers 39.23% 39.05x
Coupon Researchers 22.23% 36.20x
Department Store Shoppers 14.58% 35.14x
Price Conscious Grocery Shoppers 24.19% 35.11x
Sale Seekers 21.68% 33.36x
Discount Big Box Shoppers 21.46% 32.89x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.57x
Journeys 0.01% 1.46x
Maurices 0.04% 1.44x
Zumiez 0.01% 1.39x
Gymboree 0.02% 1.25x
Mens Wearhouse 0.01% 1.16x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is coupons.com.

Website Composition Index
coupons.com 1.05% 73.66x
southernsavers.com 1.48% 57.66x
printablecouponsanddeals.com 1.05% 50.40x
mysavings.com 1.30% 37.58x
livingrichwithcoupons.com 1.85% 36.46x
thekrazycouponlady.com 51.57% 34.34x
qualityhealth.com 3.33% 31.78x
passionforsavings.com 3.32% 28.32x
krogerkrazy.com 1.07% 27.40x
fox44news.com 1.20% 27.27x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Coupons.

Content Affinity Composition Index
Coupons 13.23% 30.48x
East Texas Cluster 2.24% 16.05x
Coupons & Family 3.80% 11.67x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.02% 11.63x
People Search 1.06% 11.59x
Social & Demographic Trends 0.03% 11.48x
Unique & Personalized Fashion 0.12% 11.26x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.85% 11.04x
Assorted Topics (Car News, Animals, Viral Media) 0.60% 10.88x
Northern Texas Cluster 8.74% 10.81x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female