Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 71.35% 57.18x
Orlando Activities Researchers 67.16% 53.77x
Misc-Deal Seekers or Coupon Shoppers 69.56% 53.74x
Coupon Researchers 68.22% 49.98x
Home Remodelers 64.75% 49.32x
Texas Activity Researchers 58.13% 47.98x
Home and Garden TV Fans 63.47% 47.08x
Home Design and Living Publication Readers 58.65% 46.68x
Online Home Decor Shoppers 66.90% 46.52x
Home Custom Bedroom Decorators 58.81% 46.38x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.34x
Buckle 0.29% 1.29x
Mens Wearhouse 0.53% 1.28x
White House Black Market 0.36% 1.24x
Dressbarn 0.06% 1.18x
Belk 0.01% 1.09x
Johnston and Murphy 0.42% 1.07x
Lane Bryant 0.05% 1.06x
Columbia 0.01% 1.05x
Express Outlets 0.01% 1.03x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is cooks.com.

Website Composition Index
cooks.com 1.03% 49.75x
lozo.com 1.81% 49.45x
save-on-crafts.com 1.64% 43.21x
belk.com 1.21% 41.63x
mastercook.com 1.48% 40.31x
doctorshealthpress.com 1.87% 39.48x
barenecessities.com 1.01% 39.15x
belmarrahealth.com 1.14% 38.83x
yankeecandle.com 1.82% 38.45x
diabeticlivingonline.com 2.06% 38.43x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 22.85x
As Seen On TV Products 0.13% 22.84x
Consumer Packaged Goods 25.25% 22.05x
Food Cluster 5.35% 21.83x
Toys Shopping 6.30% 21.15x
Coupons & Family 11.12% 20.85x
Decoration & Fabric 0.05% 20.51x
Discount Shopping 4.84% 20.17x
Home Decoration - Crafts & Kids 2.68% 19.85x
Custom Gifts 4.68% 19.79x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female