Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 67.89% 86.94x
Orlando Activities Researchers 63.95% 78.48x
Misc-Deal Seekers or Coupon Shoppers 68.22% 77.26x
Texas Activity Researchers 52.95% 70.59x
Coupon Researchers 66.49% 69.10x
Online Home Decor Shoppers 59.39% 67.80x
Home Custom Bedroom Decorators 51.76% 67.37x
Retired Health Insurance Researchers 50.33% 67.18x
Home and Garden TV Fans 58.12% 66.27x
Louisiana Activities Researchers 50.79% 66.26x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.31x
Chicos 0.04% 1.25x
Buckle 0.09% 1.25x
Mens Wearhouse 0.41% 1.21x
Dressbarn 0.03% 1.19x
Talbots 0.03% 1.19x
Lane Bryant 0.04% 1.12x
Old Navy 0.05% 1.04x
White House Black Market 0.06% 1.01x
Johnston and Murphy 0.06% 0.99x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is iheartthemart.com.

Website Composition Index
iheartthemart.com 1.07% 115.84x
thefrugalgirls.com 1.54% 77.21x
cooks.com 1.60% 73.55x
lozo.com 3.11% 69.99x
industrystandarddesign.com 1.15% 66.56x
newleafwellness.biz 1.60% 65.61x
jamhands.net 1.56% 63.93x
belk.com 2.05% 61.14x
littlevintagenest.com 1.17% 59.98x
shared.us 1.20% 59.40x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 30.48x
As Seen On TV Products 0.20% 29.12x
Food Cluster 7.67% 27.67x
Coupons & Family 13.92% 26.81x
Toys Shopping 9.17% 26.00x
Consumer Packaged Goods 33.32% 25.70x
DIY Decoration & Furniture 5.96% 25.56x
Holiday Gifts 1.69% 25.35x
Home Decoration - Crafts & Kids 3.65% 25.29x
Custom Gifts 6.67% 23.98x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female