Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 65.18% 45.58x
Budget Grocery Shoppers 72.10% 44.97x
Coupon Researchers 63.77% 40.16x
Furniture and Appliances Industry 63.84% 39.85x
Online Home Decor Shoppers 55.08% 39.03x
Price Conscious Grocery Shoppers 57.58% 36.88x
Home Kitchen Chefs 54.27% 34.99x
Home and Garden TV Fans 53.67% 34.74x
Discount Big Box Shoppers 48.37% 34.33x
Retired Health Insurance Researchers 53.12% 33.76x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.08x
Dressbarn 0.03% 1.23x
Gymboree 0.02% 1.23x
Belk 0.01% 1.09x
Carhartt 0.15% 1.05x
Aeropostale 0.02% 0.99x
Brooks Brothers 0.02% 0.98x
Lane Bryant 0.02% 0.94x
Old Navy 0.04% 0.87x
Talbots 0.02% 0.86x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is recipethis.com.

Website Composition Index
recipethis.com 0.83% 53.78x
advicemastery.com 0.47% 51.49x
ebags.com 2.51% 47.84x
omglifestyle.com 0.28% 47.17x
commonkindness.com 0.31% 46.84x
iheartthemart.com 0.58% 46.72x
grandmotherskitchen.org 0.52% 46.72x
chewy.com 0.27% 45.65x
weddingtonway.com 0.66% 45.36x
decoholic.org 0.50% 45.21x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.27% 22.08x
As Seen On TV Products 0.23% 20.68x
Coupons & Family 12.00% 20.45x
DIY Decoration & Furniture 5.31% 20.03x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.38% 20.01x
Food Cluster 7.87% 19.57x
Scrapbooking & Home Art Projects 7.36% 18.72x
Female Lifestyle Content Readers 5.59% 18.44x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 17.99% 18.44x
Promo Codes 14.06% 18.29x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000