Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 69.88% 43.96x
Misc-Deal Seekers or Coupon Shoppers 61.91% 43.70x
Online Home Decor Shoppers 54.21% 39.04x
Coupon Researchers 60.59% 38.55x
Price Conscious Grocery Shoppers 57.13% 36.36x
Home and Garden TV Fans 53.74% 34.96x
Home Kitchen Chefs 51.69% 34.65x
Gourmet Food & Wine Researchers 48.66% 33.55x
Retired Health Insurance Researchers 51.67% 33.34x
Discount Big Box Shoppers 46.92% 33.03x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.47x
Supreme 0.00% 1.45x
Carhartt 0.17% 1.08x
Express Outlets 0.00% 0.97x
Hollister 0.01% 0.92x
Talbots 0.04% 0.92x
Chicos 0.03% 0.89x
Dressbarn 0.03% 0.88x
Old Navy 0.04% 0.87x
Madewell 0.01% 0.84x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is iheartthemart.com.

Website Composition Index
iheartthemart.com 1.46% 116.13x
cooks.com 2.21% 71.43x
jamhands.net 1.68% 64.09x
lozo.com 4.41% 63.65x
myrecipemagic.com 2.04% 60.41x
belk.com 2.85% 58.07x
shared.us 1.64% 54.71x
newleafwellness.biz 2.14% 54.61x
thenourishedcaveman.com 1.28% 52.69x
deepsouthdish.com 5.53% 52.56x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.31% 22.47x
As Seen On TV Products 0.22% 19.81x
DIY Decoration & Furniture 5.54% 19.67x
Food Cluster 7.86% 19.56x
Coupons & Family 12.93% 19.30x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.03% 18.32x
Home Decoration - Crafts & Kids 3.73% 18.01x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.64% 17.55x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 18.20% 17.13x
Toys Shopping 10.48% 16.97x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female