Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 56.25% 63.19x
Online Home Decor Shoppers 60.09% 62.78x
Coupon Researchers 70.83% 62.15x
Misc-Deal Seekers or Coupon Shoppers 64.61% 61.59x
Home and Garden TV Fans 64.89% 61.34x
Shelf-Stable Food Content Readers 39.29% 59.28x
Budget Grocery Shoppers 73.15% 58.96x
Home Design and Living Publication Readers 53.83% 57.96x
Home Custom Bedroom Decorators 47.54% 56.45x
Custom Home Lighting Shoppers 47.53% 56.45x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.98x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 2.36% 64.74x
wineandglue.com 1.67% 59.29x
steinmart.com 2.68% 56.26x
weeklyadsale.com 1.13% 53.28x
dollartree.com 5.28% 50.89x
familydollar.com 1.80% 49.15x
blair.com 1.78% 48.24x
americanfreight.com 1.00% 48.17x
crackerbarrel.com 2.80% 47.61x
nyandcompany.com 1.67% 46.97x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.38% 42.43x
Home Decoration - Crafts & Kids 0.14% 37.09x
Party Suppliers 0.55% 32.10x
Networking Marketing 0.15% 31.74x
Women Shoppers 1.91% 30.45x
Beach & Intimate Wear 0.09% 29.83x
Food Cluster 0.15% 28.69x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 27.70x
Pharmacy 1.08% 27.69x
Promo Codes 1.21% 26.56x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female