Explore the Bargain Shopping Researchers Audience
Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.
INTERESTS
The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 71.12% | 48.55x |
| Misc-Deal Seekers or Coupon Shoppers | 68.16% | 48.00x |
| Orlando Activities Researchers | 64.62% | 47.77x |
| Online Home Decor Shoppers | 65.09% | 45.42x |
| Coupon Researchers | 70.15% | 45.29x |
| Home and Garden TV Fans | 64.02% | 44.87x |
| Home Remodelers | 61.82% | 44.76x |
| Home Design and Living Publication Readers | 58.70% | 42.59x |
| Price Conscious Grocery Shoppers | 62.15% | 41.93x |
| Home Custom Bedroom Decorators | 55.16% | 41.48x |
Composition Percentage:
The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
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APPAREL RETAILERS
The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 1.37x |
| Buckle | 0.04% | 1.31x |
| Carhartt | 0.24% | 1.19x |
| Lane Bryant | 0.02% | 1.14x |
| American Eagle Outfitters | 0.03% | 1.12x |
| Journeys | 0.05% | 1.10x |
| Talbots | 0.02% | 1.06x |
| Chicos | 0.03% | 1.06x |
| The Childrens Place | 0.05% | 1.06x |
| White House Black Market | 0.03% | 1.05x |
Composition Percentage:
The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
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WEBSITES
The Bargain Shopping Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bargain Shopping Researchers audience is toysrus.com.
| Website | Composition | Index |
| toysrus.com | 2.28% | 37.16x |
| bonnieplants.com | 1.11% | 36.81x |
| craftsy.com | 3.36% | 36.59x |
| kraftrecipes.com | 17.64% | 35.84x |
| kirklands.com | 3.89% | 35.60x |
| ifoodblogger.com | 2.34% | 35.51x |
| joann.com | 4.51% | 35.00x |
| collectionsetc.com | 1.49% | 34.94x |
| weekly-ads.us | 1.51% | 34.78x |
| veruta.com | 4.96% | 34.60x |
Composition Percentage:
The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 2.74% | 24.44x |
| Consumer Packaged Goods | 17.89% | 23.97x |
| Discount Shopping | 1.42% | 22.74x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 21.98x |
| Home Decoration - Crafts & Kids | 1.63% | 21.65x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 21.51x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.18% | 21.31x |
| Cheerleading | 1.15% | 20.74x |
| Coupons & Family | 10.53% | 20.64x |
| Cakes & Sweets | 4.72% | 20.55x |
Composition Percentage:
The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
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DEMOGRAPHICS
The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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