Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 18.5 Thousand Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 18.5 thousand unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 70.79% 192.40x
Home Design and Living Publication Readers 53.93% 182.49x
Online Home Decor Shoppers 65.73% 179.64x
Home and Garden TV Fans 64.61% 179.53x
Orlando Activities Researchers 59.55% 179.52x
Home Remodelers 57.30% 174.87x
Coupon Researchers 62.36% 172.32x
Recipe Researchers 56.18% 171.44x
Nashville Activity Researchers 48.88% 168.83x
Home Custom Bedroom Decorators 47.75% 168.46x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.44x
Mens Wearhouse 0.01% 1.08x
Carhartt 0.16% 0.90x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 33.10% 117.30x
petmd.com 25.11% 63.97x
yellowblissroad.com 16.81% 59.52x
realhousemoms.com 17.60% 58.63x
browneyedbaker.com 17.20% 58.55x
favfamilyrecipes.com 16.63% 58.01x
iheartnaptime.net 16.52% 57.68x
ampproject.org 25.86% 57.25x
thecookierookie.com 17.26% 56.60x
amindfullmom.com 16.12% 56.42x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 21.91% 46.06x
Assorted Topics (Family, Household Wellness, The Beach) 15.17% 45.84x
Low Carb Diets 14.04% 43.81x
Coupons & Family 14.61% 42.80x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.79% 39.03x
Healthcare - Dermatology & Aging 24.16% 37.68x
Scrapbooking & Home Art Projects 11.80% 35.10x
Stay at Home Mom 34.83% 34.37x
Assorted Topics (Events, Tickets, Fitness) 14.61% 31.74x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 10.11% 30.09x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female