Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 72.88% 47.63x
Orlando Activities Researchers 66.29% 46.30x
Misc-Deal Seekers or Coupon Shoppers 70.79% 45.45x
Home and Garden TV Fans 63.66% 43.52x
Home Remodelers 63.52% 43.27x
Coupon Researchers 70.34% 43.26x
Online Home Decor Shoppers 67.54% 42.13x
Home Design and Living Publication Readers 58.60% 41.43x
Heart Surgery Researchers 55.31% 40.07x
Texas Activity Researchers 58.03% 40.01x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.25x
Dressbarn 0.03% 1.22x
Mens Wearhouse 0.06% 1.06x
Jos A. Bank Clothiers 0.04% 1.04x
Buckle 0.05% 1.03x
Belk 0.01% 1.00x
Talbots 0.03% 0.99x
Gymboree 0.04% 0.98x
Journeys 0.09% 0.97x
Forever 21 0.04% 0.96x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is lozo.com.

Website Composition Index
lozo.com 1.04% 50.94x
diabeticlivingonline.com 1.26% 46.32x
yankeecandle.com 1.01% 45.35x
recipetips.com 1.36% 45.16x
toysrus.com 3.88% 43.11x
grandparents.com 1.15% 43.10x
bonnieplants.com 1.71% 43.06x
craftsy.com 4.84% 42.79x
familydoctor.org 1.16% 41.85x
collectionsetc.com 1.95% 41.17x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 20.08% 22.78x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 22.78x
As Seen On TV Products 0.07% 22.39x
Food Cluster 3.36% 22.31x
Consumer Rewards 0.25% 22.16x
Discount Shopping 2.88% 21.83x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.24% 21.09x
Decoration & Fabric 0.03% 20.56x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 20.25x
Low Carb Diets 9.13% 20.25x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female