Dstillery Audiences

BARGAIN SHOPPING RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Bargain Shopping Researchers Audience

Below you'll find more information about the Bargain Shopping Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Bargain Shopping Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Bargain Shopping Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bargain Shopping Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 72.12% 55.13x
Orlando Activities Researchers 66.90% 53.28x
Misc-Deal Seekers or Coupon Shoppers 71.04% 51.80x
Coupon Researchers 70.11% 48.85x
Home Remodelers 65.71% 48.67x
Texas Activity Researchers 56.63% 47.11x
Home and Garden TV Fans 65.36% 47.06x
Online Home Decor Shoppers 67.47% 46.96x
Home Custom Bedroom Decorators 57.40% 46.42x
Custom Home Lighting Shoppers 57.39% 46.36x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Interest attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bargain Shopping Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bargain Shopping Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.58x
Carhartt 0.18% 1.21x
Chicos 0.05% 1.21x
Dressbarn 0.04% 1.19x
Eddie Bauer 0.02% 1.13x
Lane Bryant 0.04% 1.13x
Gymboree 0.04% 1.08x
Buckle 0.04% 1.06x
Tommy Bahama 0.02% 1.03x
Charlotte Russe 0.02% 1.00x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Location attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bargain Shopping Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bargain Shopping Researchers audience is lozo.com.

Website Composition Index
lozo.com 1.27% 56.07x
save-on-crafts.com 1.07% 53.16x
mastercook.com 1.08% 50.44x
diabeticlivingonline.com 1.53% 48.18x
doctorshealthpress.com 1.22% 47.86x
yankeecandle.com 1.29% 47.53x
recipetips.com 1.63% 46.50x
toysrus.com 5.16% 46.14x
grandparents.com 1.47% 45.51x
bonnieplants.com 2.20% 45.23x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Web attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bargain Shopping Researchers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.10% 26.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 25.85x
Consumer Packaged Goods 21.82% 24.78x
Food Cluster 4.06% 23.81x
Discount Shopping 3.68% 23.32x
Decoration & Fabric 0.04% 22.59x
Consumer Rewards 0.33% 22.54x
Toys Shopping 5.19% 22.43x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.31% 22.05x
Low Carb Diets 9.84% 21.78x
Composition Percentage: The overlap percentage between the Bargain Shopping Researchers audience and the Content Affinity attribute.
Index: A comparison of the Bargain Shopping Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bargain Shopping Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female