Explore the Baseball Enthusiasts Audience
Below you'll find more information about the Baseball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Baseball Enthusiasts audience.
INTERESTS
The Baseball Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Baseball Enthusiasts audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 33.34% | 28.25x |
| Football Enthusiasts | 42.99% | 25.41x |
| Washington Nationals Fans | 33.33% | 23.83x |
| Toronto Blue Jays Fans | 34.77% | 23.55x |
| Miami Marlins Fans | 33.55% | 23.27x |
| Basketball Enthusiasts | 41.33% | 22.15x |
| Atlanta Braves Fans | 31.17% | 21.03x |
| Fantasy Football Enthusiasts | 26.84% | 20.70x |
| Milwaukee Brewers Fans | 29.94% | 20.52x |
| Baltimore Orioles Fans | 28.50% | 20.40x |
Composition Percentage:
The overlap percentage between the Baseball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Baseball Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Baseball Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Baseball Enthusiasts audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.40x |
| Gymboree | 0.02% | 1.33x |
| Zumiez | 0.02% | 1.22x |
| Jos A. Bank Clothiers | 0.02% | 1.19x |
| Michael Kors | 0.01% | 1.19x |
| Lane Bryant | 0.02% | 1.19x |
| Banana Republic | 0.02% | 1.18x |
| Gap | 0.02% | 1.15x |
| Express | 0.02% | 1.12x |
| Talbots | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Baseball Enthusiasts audience and the Location attribute.
Index: A comparison of the Baseball Enthusiasts audience to the internet population.
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WEBSITES
The Baseball Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Baseball Enthusiasts audience is baseball-almanac.com.
| Website | Composition | Index |
| baseball-almanac.com | 18.45% | 46.58x |
| mlb.mlb.com | 1.71% | 45.03x |
| mlbdailydish.com | 1.02% | 44.70x |
| fishstripes.com | 1.50% | 43.22x |
| beyondtheboxscore.com | 3.14% | 42.58x |
| aroundthefoghorn.com | 1.23% | 40.97x |
| metsmerizedonline.com | 3.75% | 40.95x |
| fangraphs.com | 16.65% | 40.74x |
| risingapple.com | 4.15% | 38.61x |
| federalbaseball.com | 2.03% | 37.86x |
Composition Percentage:
The overlap percentage between the Baseball Enthusiasts audience and the Web attribute.
Index: A comparison of the Baseball Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Baseball Enthusiasts audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.45% | 18.15x |
| Virginia Athletics | 0.18% | 17.89x |
| College Sports | 0.37% | 16.30x |
| Florida College Athletics | 0.73% | 13.89x |
| Pac 12 Sports | 1.23% | 13.34x |
| Southeast College Athletics | 0.92% | 12.73x |
| Institutional Investing | 0.03% | 12.38x |
| New England & Ivy League Sports | 0.62% | 12.31x |
| Upstate New York State Athletics | 0.03% | 11.14x |
| Sports News & Apparel | 6.18% | 10.79x |
Composition Percentage:
The overlap percentage between the Baseball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Baseball Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Baseball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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