Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 57.87% 80.64x
Football Enthusiasts 54.31% 70.07x
Brooklyn Nets Fans 51.14% 68.43x
ESPN Enthusiasts 44.05% 66.89x
Atlanta Hawks Fans 43.12% 63.16x
Utah Jazz Fans 43.05% 60.71x
Phoenix Suns Fans 42.93% 60.58x
Los Angeles Clippers Fans 43.12% 60.33x
Milwaukee Bucks Fans 42.20% 60.29x
Oklahoma City Thunder Fans 43.23% 60.22x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.03% 2.17x
Everlane 0.01% 2.04x
Topshop 0.02% 1.83x
Urban Outfitters 0.08% 1.76x
Kate Spade 0.02% 1.71x
Bonobos 0.08% 1.69x
Patagonia 0.03% 1.64x
Free People 0.03% 1.62x
Intermix 0.01% 1.60x
American Apparel 0.06% 1.54x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website Composition Index
draftexpress.com 4.68% 95.96x
basketballinsiders.com 1.66% 92.11x
nbadraft.net 11.51% 91.75x
hoopsrumors.com 2.86% 81.46x
grizzlybearblues.com 1.28% 75.21x
clipsnation.com 1.54% 74.77x
welcometoloudcity.com 1.14% 72.97x
peachtreehoops.com 2.40% 72.17x
landofbasketball.com 12.48% 72.06x
realgm.com 2.36% 71.03x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.95% 22.24x
Alternative Streaming Services 0.44% 19.52x
Fantasy Sports 22.43% 18.64x
Sports Apparel 0.96% 18.57x
Pac 12 Sports 2.80% 17.13x
Florida College Athletics 6.81% 16.77x
Southeast College Athletics 2.89% 16.53x
Luxury Sneakers 11.10% 14.79x
Virginia Athletics 0.76% 14.37x
College Sports 1.97% 13.14x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male