Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is Football Enthusiasts.

Interest Composition Index
Football Enthusiasts 52.10% 27.91x
NBA Fans 39.68% 24.82x
Brooklyn Nets Fans 38.13% 24.12x
Baseball Enthusiasts 44.00% 22.50x
ESPN Enthusiasts 31.65% 21.57x
Philadelphia 76ers Fans 31.32% 20.15x
Fantasy Football Enthusiasts 30.64% 20.04x
Milwaukee Bucks Fans 30.01% 19.59x
Oklahoma City Thunder Fans 29.45% 19.23x
Utah Jazz Fans 30.00% 19.05x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.55x
Victoria's Secret 0.01% 1.35x
Carhartt 0.11% 0.95x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.27% 43.21x
nbadraft.net 6.32% 41.82x
clipperholics.com 1.21% 39.66x
clipsnation.com 1.35% 39.53x
2kratings.com 1.83% 38.39x
landofbasketball.com 2.37% 38.18x
libertyballers.com 1.70% 36.74x
hoopshype.com 12.79% 36.66x
postingandtoasting.com 1.35% 36.46x
grizzlybearblues.com 1.08% 36.44x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.20% 15.56x
Florida College Athletics 2.21% 13.88x
Pac 12 Sports 0.53% 13.85x
Southeast College Athletics 0.80% 13.52x
Alternative Streaming Services 0.08% 12.25x
Fantasy Sports 18.38% 11.80x
Virginia Athletics 0.23% 11.11x
College Sports 0.72% 11.05x
Upstate New York State Athletics 0.08% 10.84x
New England & Ivy League Sports 1.11% 9.91x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male