Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 57.22% 44.43x
Football Enthusiasts 55.55% 40.42x
Brooklyn Nets Fans 51.65% 39.71x
ESPN Enthusiasts 46.52% 38.26x
Fantasy Football Enthusiasts 44.13% 34.93x
Milwaukee Bucks Fans 45.17% 34.82x
Baseball Enthusiasts 42.19% 34.46x
Minnesota Timberwolves Fans 44.98% 33.90x
Atlanta Hawks Fans 43.07% 33.21x
Oklahoma City Thunder Fans 43.99% 33.18x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.65x
Club Monaco 0.01% 1.65x
Bonobos 0.01% 1.64x
Free People 0.03% 1.63x
Ann Taylor 0.02% 1.59x
Lululemon 0.04% 1.48x
Kate Spade 0.03% 1.47x
Uniqlo 0.01% 1.45x
Madewell 0.02% 1.45x
Michael Kors 0.05% 1.42x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.89% 59.51x
basketballinsiders.com 1.20% 56.15x
nbadraft.net 5.77% 54.54x
soaringdownsouth.com 1.40% 52.97x
hoopsrumors.com 5.17% 51.02x
landofbasketball.com 6.38% 50.61x
pelicandebrief.com 1.09% 50.23x
clipperholics.com 1.85% 50.10x
thebirdwrites.com 1.98% 48.76x
grizzlybearblues.com 1.30% 48.58x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.48% 19.86x
Sports Apparel 0.59% 16.77x
Pac 12 Sports 1.45% 15.08x
Southeast College Athletics 1.64% 14.60x
Florida College Athletics 4.56% 14.59x
Alternative Streaming Services 0.22% 14.40x
Fantasy Sports 27.34% 13.75x
Luxury Sneakers 8.57% 13.06x
Virginia Athletics 0.46% 12.61x
College Sports 1.41% 11.42x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male