Explore the Basketball Enthusiasts Audience
Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Basketball Enthusiasts audience.
INTERESTS
The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.
| Interest | Composition | Index |
| NBA Fans | 59.41% | 44.59x |
| Football Enthusiasts | 56.50% | 41.81x |
| Brooklyn Nets Fans | 53.56% | 39.99x |
| ESPN Enthusiasts | 49.42% | 39.70x |
| Milwaukee Bucks Fans | 47.03% | 35.61x |
| Fantasy Football Enthusiasts | 45.27% | 35.22x |
| Baseball Enthusiasts | 43.95% | 34.96x |
| Minnesota Timberwolves Fans | 47.06% | 34.82x |
| Oklahoma City Thunder Fans | 45.91% | 34.42x |
| Atlanta Hawks Fans | 46.17% | 34.36x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 2.11x |
| Everlane | 0.01% | 2.06x |
| Bonobos | 0.15% | 1.84x |
| Topshop | 0.04% | 1.75x |
| Uniqlo | 0.03% | 1.62x |
| Jos A. Bank Clothiers | 0.39% | 1.51x |
| Saint Laurent Paris | 0.01% | 1.48x |
| Mens Wearhouse | 0.62% | 1.42x |
| Madewell | 0.02% | 1.40x |
| Armani | 0.03% | 1.39x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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WEBSITES
The Basketball Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.
| Website | Composition | Index |
| draftexpress.com | 2.22% | 61.98x |
| basketballinsiders.com | 1.26% | 58.61x |
| nbadraft.net | 6.32% | 58.02x |
| soaringdownsouth.com | 1.68% | 53.30x |
| tankathon.com | 1.68% | 52.88x |
| landofbasketball.com | 6.69% | 52.79x |
| hoopsrumors.com | 4.89% | 52.48x |
| grizzlybearblues.com | 1.18% | 52.02x |
| pelicandebrief.com | 1.29% | 52.00x |
| peachtreehoops.com | 1.75% | 51.97x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.57% | 19.90x |
| Sports Apparel | 0.56% | 17.10x |
| Pac 12 Sports | 1.67% | 15.79x |
| Alternative Streaming Services | 0.25% | 15.06x |
| Southeast College Athletics | 1.87% | 14.87x |
| Florida College Athletics | 4.76% | 14.69x |
| Luxury Sneakers | 8.75% | 13.72x |
| Fantasy Sports | 26.85% | 13.32x |
| Virginia Athletics | 0.50% | 12.81x |
| College Sports | 1.45% | 11.86x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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