Explore the Basketball Enthusiasts Audience
Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Basketball Enthusiasts audience.
INTERESTS
The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.
| Interest | Composition | Index |
| NBA Fans | 34.63% | 31.32x |
| Football Enthusiasts | 52.87% | 29.04x |
| Brooklyn Nets Fans | 38.66% | 26.68x |
| New York Knicks Fans | 34.23% | 23.91x |
| Minnesota Timberwolves Fans | 29.79% | 23.72x |
| Milwaukee Bucks Fans | 33.21% | 23.52x |
| Boston Celtics Fans | 30.16% | 23.32x |
| San Antonio Spurs Fans | 27.84% | 23.10x |
| Philadelphia 76ers Fans | 30.81% | 22.89x |
| Los Angeles Clippers Fans | 30.52% | 22.75x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.54x |
| J. Crew | 0.01% | 1.34x |
| American Eagle Outfitters | 0.02% | 1.34x |
| Old Navy | 0.02% | 1.23x |
| Mens Wearhouse | 0.01% | 1.20x |
| H&M | 0.01% | 1.06x |
| White House Black Market | 0.01% | 1.05x |
| Journeys | 0.02% | 1.05x |
| Chicos | 0.01% | 1.03x |
| Victoria's Secret | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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WEBSITES
The Basketball Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Basketball Enthusiasts audience is nbadraft.net.
| Website | Composition | Index |
| nbadraft.net | 4.09% | 45.85x |
| fanspo.com | 1.15% | 43.35x |
| clipsnation.com | 1.21% | 38.70x |
| sircharlesincharge.com | 1.52% | 38.70x |
| slcdunk.com | 1.62% | 38.51x |
| sactownroyalty.com | 1.21% | 38.42x |
| postingandtoasting.com | 2.16% | 37.83x |
| thesixersense.com | 1.75% | 37.65x |
| thedreamshake.com | 1.46% | 37.00x |
| hothothoops.com | 1.67% | 36.96x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.19% | 13.03x |
| Illinois College Sports | 0.42% | 12.49x |
| Florida College Athletics | 0.69% | 12.04x |
| Southeast College Athletics | 1.15% | 11.80x |
| Alternative Streaming Services | 0.03% | 11.66x |
| Virginia Athletics | 0.09% | 11.16x |
| New England & Ivy League Sports | 0.50% | 10.81x |
| Pac 12 Sports | 1.02% | 10.47x |
| Fantasy Sports | 15.84% | 9.41x |
| Luxury Sneakers | 4.38% | 8.62x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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