Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 59.41% 44.59x
Football Enthusiasts 56.50% 41.81x
Brooklyn Nets Fans 53.56% 39.99x
ESPN Enthusiasts 49.42% 39.70x
Milwaukee Bucks Fans 47.03% 35.61x
Fantasy Football Enthusiasts 45.27% 35.22x
Baseball Enthusiasts 43.95% 34.96x
Minnesota Timberwolves Fans 47.06% 34.82x
Oklahoma City Thunder Fans 45.91% 34.42x
Atlanta Hawks Fans 46.17% 34.36x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 2.11x
Everlane 0.01% 2.06x
Bonobos 0.15% 1.84x
Topshop 0.04% 1.75x
Uniqlo 0.03% 1.62x
Jos A. Bank Clothiers 0.39% 1.51x
Saint Laurent Paris 0.01% 1.48x
Mens Wearhouse 0.62% 1.42x
Madewell 0.02% 1.40x
Armani 0.03% 1.39x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website Composition Index
draftexpress.com 2.22% 61.98x
basketballinsiders.com 1.26% 58.61x
nbadraft.net 6.32% 58.02x
soaringdownsouth.com 1.68% 53.30x
tankathon.com 1.68% 52.88x
landofbasketball.com 6.69% 52.79x
hoopsrumors.com 4.89% 52.48x
grizzlybearblues.com 1.18% 52.02x
pelicandebrief.com 1.29% 52.00x
peachtreehoops.com 1.75% 51.97x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.57% 19.90x
Sports Apparel 0.56% 17.10x
Pac 12 Sports 1.67% 15.79x
Alternative Streaming Services 0.25% 15.06x
Southeast College Athletics 1.87% 14.87x
Florida College Athletics 4.76% 14.69x
Luxury Sneakers 8.75% 13.72x
Fantasy Sports 26.85% 13.32x
Virginia Athletics 0.50% 12.81x
College Sports 1.45% 11.86x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male