Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is Football Enthusiasts.

Interest Composition Index
Football Enthusiasts 43.13% 38.66x
Brooklyn Nets Fans 26.14% 35.83x
NBA Fans 22.17% 34.96x
Baseball Enthusiasts 46.06% 32.58x
Philadelphia 76ers Fans 21.67% 31.34x
Phoenix Suns Fans 20.84% 30.73x
Los Angeles Clippers Fans 20.73% 30.32x
Atlanta Hawks Fans 20.27% 29.86x
Utah Jazz Fans 22.25% 29.78x
ESPN Enthusiasts 16.21% 29.40x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.82x
Express 0.01% 1.62x
Journeys 0.02% 1.58x
Victoria's Secret 0.01% 1.31x
Old Navy 0.01% 1.21x
Carhartt 0.07% 1.02x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is nbadraft.net.

Website Composition Index
nbadraft.net 6.73% 45.22x
nbadraftroom.com 1.41% 44.12x
2kratings.com 1.64% 41.64x
basketball.realgm.com 14.62% 39.51x
hashtagbasketball.com 1.63% 39.33x
grizzlybearblues.com 1.08% 38.10x
sircharlesincharge.com 2.40% 38.05x
hoopshype.com 14.03% 37.81x
sactownroyalty.com 1.15% 37.32x
hoopshabit.com 5.07% 37.27x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.07% 16.72x
Southeast College Athletics 0.37% 16.37x
Pac 12 Sports 0.24% 15.23x
Florida College Athletics 0.67% 13.99x
Lacrosse College Athletics 0.16% 12.77x
Fantasy Sports 12.75% 11.92x
Virginia Athletics 0.06% 10.90x
Luxury Sneakers 4.20% 10.34x
College Sports 0.15% 10.22x
New England & Ivy League Sports 0.29% 9.97x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male