Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is Football Enthusiasts.

Interest Composition Index
Football Enthusiasts 48.31% 28.53x
Brooklyn Nets Fans 40.18% 26.39x
NBA Fans 36.38% 26.30x
Utah Jazz Fans 33.45% 21.73x
Minnesota Timberwolves Fans 32.84% 21.48x
Atlanta Hawks Fans 31.55% 21.42x
Philadelphia 76ers Fans 32.45% 21.36x
New York Knicks Fans 32.03% 21.32x
Milwaukee Bucks Fans 30.91% 21.21x
Los Angeles Clippers Fans 32.87% 21.19x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.68x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.11% 46.73x
nbadraft.net 8.40% 45.88x
nbadraftroom.com 2.13% 44.83x
2kratings.com 1.54% 43.78x
hashtagbasketball.com 1.80% 42.26x
sircharlesincharge.com 2.65% 40.30x
basketball.realgm.com 16.90% 40.29x
grizzlybearblues.com 1.19% 40.26x
thunderousintentions.com 1.35% 39.08x
sactownroyalty.com 1.35% 38.95x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.33% 14.86x
Florida College Athletics 0.94% 13.94x
Upstate New York State Athletics 0.03% 13.15x
Southeast College Athletics 0.77% 12.44x
Pac 12 Sports 0.88% 12.42x
College Sports 0.35% 12.36x
Virginia Athletics 0.14% 11.06x
Fantasy Sports 16.22% 10.91x
New England & Ivy League Sports 0.51% 10.47x
Luxury Sneakers 5.32% 9.39x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male