Explore the Basketball Enthusiasts Audience
Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Basketball Enthusiasts audience.
INTERESTS
The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.
| Interest | Composition | Index |
| NBA Fans | 56.48% | 34.67x |
| Football Enthusiasts | 52.96% | 33.43x |
| Oklahoma City Thunder Fans | 52.23% | 31.79x |
| Detroit Pistons Fans | 49.39% | 31.18x |
| Brooklyn Nets Fans | 34.33% | 28.48x |
| Baseball Enthusiasts | 42.11% | 25.61x |
| Boston Celtics Fans | 24.29% | 24.99x |
| ESPN Enthusiasts | 16.46% | 24.97x |
| Milwaukee Bucks Fans | 28.37% | 24.70x |
| San Antonio Spurs Fans | 22.91% | 24.64x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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WEBSITES
The Basketball Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Basketball Enthusiasts audience is nbadraft.net.
| Website | Composition | Index |
| nbadraft.net | 3.14% | 44.10x |
| hashtagbasketball.com | 1.26% | 40.45x |
| slcdunk.com | 1.26% | 39.34x |
| hothothoops.com | 1.02% | 38.61x |
| postingandtoasting.com | 1.58% | 38.47x |
| bulletsforever.com | 1.34% | 38.44x |
| libertyballers.com | 2.07% | 37.12x |
| sircharlesincharge.com | 1.20% | 36.57x |
| brightsideofthesun.com | 1.65% | 36.25x |
| fanspo.com | 1.38% | 36.21x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.42% | 12.83x |
| Virginia Athletics | 0.07% | 12.49x |
| New England & Ivy League Sports | 0.57% | 12.31x |
| Florida College Athletics | 0.47% | 12.20x |
| College Sports | 0.16% | 12.08x |
| Southeast College Athletics | 1.04% | 11.72x |
| Pac 12 Sports | 1.06% | 10.80x |
| Alternative Streaming Services | 0.02% | 10.61x |
| Fantasy Sports | 15.98% | 9.45x |
| Upstate New York State Athletics | 0.04% | 8.34x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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