Explore the Basketball Enthusiasts Audience
Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Basketball Enthusiasts audience.
INTERESTS
The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.
| Interest | Composition | Index |
| NBA Fans | 57.22% | 44.43x |
| Football Enthusiasts | 55.55% | 40.42x |
| Brooklyn Nets Fans | 51.65% | 39.71x |
| ESPN Enthusiasts | 46.52% | 38.26x |
| Fantasy Football Enthusiasts | 44.13% | 34.93x |
| Milwaukee Bucks Fans | 45.17% | 34.82x |
| Baseball Enthusiasts | 42.19% | 34.46x |
| Minnesota Timberwolves Fans | 44.98% | 33.90x |
| Atlanta Hawks Fans | 43.07% | 33.21x |
| Oklahoma City Thunder Fans | 43.99% | 33.18x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.04% | 1.65x |
| Club Monaco | 0.01% | 1.65x |
| Bonobos | 0.01% | 1.64x |
| Free People | 0.03% | 1.63x |
| Ann Taylor | 0.02% | 1.59x |
| Lululemon | 0.04% | 1.48x |
| Kate Spade | 0.03% | 1.47x |
| Uniqlo | 0.01% | 1.45x |
| Madewell | 0.02% | 1.45x |
| Michael Kors | 0.05% | 1.42x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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WEBSITES
The Basketball Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.
| Website | Composition | Index |
| draftexpress.com | 1.89% | 59.51x |
| basketballinsiders.com | 1.20% | 56.15x |
| nbadraft.net | 5.77% | 54.54x |
| soaringdownsouth.com | 1.40% | 52.97x |
| hoopsrumors.com | 5.17% | 51.02x |
| landofbasketball.com | 6.38% | 50.61x |
| pelicandebrief.com | 1.09% | 50.23x |
| clipperholics.com | 1.85% | 50.10x |
| thebirdwrites.com | 1.98% | 48.76x |
| grizzlybearblues.com | 1.30% | 48.58x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.48% | 19.86x |
| Sports Apparel | 0.59% | 16.77x |
| Pac 12 Sports | 1.45% | 15.08x |
| Southeast College Athletics | 1.64% | 14.60x |
| Florida College Athletics | 4.56% | 14.59x |
| Alternative Streaming Services | 0.22% | 14.40x |
| Fantasy Sports | 27.34% | 13.75x |
| Luxury Sneakers | 8.57% | 13.06x |
| Virginia Athletics | 0.46% | 12.61x |
| College Sports | 1.41% | 11.42x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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