Explore the Basketball Enthusiasts Audience
Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Basketball Enthusiasts audience.
INTERESTS
The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Basketball Enthusiasts audience is Football Enthusiasts.
| Interest | Composition | Index |
| Football Enthusiasts | 43.13% | 38.66x |
| Brooklyn Nets Fans | 26.14% | 35.83x |
| NBA Fans | 22.17% | 34.96x |
| Baseball Enthusiasts | 46.06% | 32.58x |
| Philadelphia 76ers Fans | 21.67% | 31.34x |
| Phoenix Suns Fans | 20.84% | 30.73x |
| Los Angeles Clippers Fans | 20.73% | 30.32x |
| Atlanta Hawks Fans | 20.27% | 29.86x |
| Utah Jazz Fans | 22.25% | 29.78x |
| ESPN Enthusiasts | 16.21% | 29.40x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.01% | 1.82x |
| Express | 0.01% | 1.62x |
| Journeys | 0.02% | 1.58x |
| Victoria's Secret | 0.01% | 1.31x |
| Old Navy | 0.01% | 1.21x |
| Carhartt | 0.07% | 1.02x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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WEBSITES
The Basketball Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Basketball Enthusiasts audience is nbadraft.net.
| Website | Composition | Index |
| nbadraft.net | 6.73% | 45.22x |
| nbadraftroom.com | 1.41% | 44.12x |
| 2kratings.com | 1.64% | 41.64x |
| basketball.realgm.com | 14.62% | 39.51x |
| hashtagbasketball.com | 1.63% | 39.33x |
| grizzlybearblues.com | 1.08% | 38.10x |
| sircharlesincharge.com | 2.40% | 38.05x |
| hoopshype.com | 14.03% | 37.81x |
| sactownroyalty.com | 1.15% | 37.32x |
| hoopshabit.com | 5.07% | 37.27x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.07% | 16.72x |
| Southeast College Athletics | 0.37% | 16.37x |
| Pac 12 Sports | 0.24% | 15.23x |
| Florida College Athletics | 0.67% | 13.99x |
| Lacrosse College Athletics | 0.16% | 12.77x |
| Fantasy Sports | 12.75% | 11.92x |
| Virginia Athletics | 0.06% | 10.90x |
| Luxury Sneakers | 4.20% | 10.34x |
| College Sports | 0.15% | 10.22x |
| New England & Ivy League Sports | 0.29% | 9.97x |
Composition Percentage:
The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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