Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 57.04% 39.57x
Football Enthusiasts 47.89% 35.62x
Brooklyn Nets Fans 49.97% 34.21x
ESPN Enthusiasts 43.97% 33.77x
Atlanta Hawks Fans 42.95% 31.17x
Milwaukee Bucks Fans 40.81% 30.20x
Phoenix Suns Fans 41.77% 30.02x
Minnesota Timberwolves Fans 44.58% 29.91x
Oklahoma City Thunder Fans 42.41% 29.90x
Utah Jazz Fans 41.90% 29.67x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.10% 1.41x
Jos A. Bank Clothiers 0.27% 1.24x
Mens Wearhouse 0.41% 1.16x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is basketballinsiders.com.

Website Composition Index
basketballinsiders.com 1.56% 98.63x
draftexpress.com 4.66% 97.88x
nbadraft.net 13.65% 92.51x
hashtagbasketball.com 1.07% 89.07x
hoopsrumors.com 2.80% 86.81x
ridiculousupside.com 1.01% 84.68x
fadeawayworld.net 6.64% 81.63x
ripcityproject.com 1.21% 80.55x
thebirdwrites.com 1.73% 78.25x
grizzlybearblues.com 1.17% 78.18x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 23.07% 16.04x
Florida College Athletics 6.90% 14.68x
Pac 12 Sports 3.05% 14.37x
Southeast College Athletics 3.08% 14.07x
Luxury Sneakers 10.50% 12.93x
College Sports 2.08% 11.35x
Latest Sports News 60.74% 11.07x
New England & Ivy League Sports 4.05% 10.53x
News Cluster 36.64% 9.49x
Sports News & Apparel 15.44% 9.46x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male