Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 4.7 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is Football Enthusiasts.

Interest Composition Index
Football Enthusiasts 51.05% 27.33x
Brooklyn Nets Fans 43.38% 25.77x
NBA Fans 41.94% 25.74x
ESPN Enthusiasts 34.34% 22.26x
Philadelphia 76ers Fans 34.96% 21.65x
Milwaukee Bucks Fans 32.56% 21.41x
Phoenix Suns Fans 34.66% 21.22x
Toronto Raptors Fans 27.96% 21.12x
Oklahoma City Thunder Fans 33.47% 20.97x
Baseball Enthusiasts 42.33% 20.97x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.09x
Mens Wearhouse 0.01% 1.06x
Old Navy 0.01% 1.00x
Carhartt 0.09% 0.88x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.51% 42.34x
nbadraft.net 6.85% 39.75x
basketballinsiders.com 1.03% 38.85x
clipsnation.com 1.88% 38.36x
clipperholics.com 1.64% 38.34x
soaringdownsouth.com 1.15% 37.44x
landofbasketball.com 3.57% 36.79x
2kratings.com 1.34% 36.35x
basketball.realgm.com 14.05% 35.65x
hoopsrumors.com 6.56% 35.61x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.26% 14.92x
Florida College Athletics 2.89% 13.49x
Pac 12 Sports 0.71% 13.47x
Southeast College Athletics 1.00% 12.90x
Alternative Streaming Services 0.11% 11.81x
Fantasy Sports 21.07% 11.76x
Virginia Athletics 0.30% 11.01x
College Sports 0.90% 10.86x
Sports Apparel 0.83% 10.77x
Upstate New York State Athletics 0.11% 10.62x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male