Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is Football Enthusiasts.

Interest Composition Index
Football Enthusiasts 50.51% 24.72x
NBA Fans 38.39% 21.04x
Brooklyn Nets Fans 37.57% 21.00x
Baseball Enthusiasts 44.07% 19.10x
ESPN Enthusiasts 29.34% 18.35x
Miami Heat Fans 35.76% 18.06x
Philadelphia 76ers Fans 32.35% 17.48x
Fantasy Football Enthusiasts 30.98% 17.34x
Utah Jazz Fans 31.34% 17.04x
Los Angeles Clippers Fans 30.10% 16.98x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.01% 1.56x
Mens Wearhouse 0.01% 1.34x
Journeys 0.01% 1.33x
Victoria's Secret 0.01% 1.32x
The Childrens Place 0.01% 1.10x
Old Navy 0.01% 0.97x
Maurices 0.01% 0.89x
Carhartt 0.10% 0.85x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.21% 38.91x
nbadraft.net 7.10% 38.13x
clipperholics.com 1.06% 35.86x
clipsnation.com 1.37% 34.80x
2kratings.com 1.98% 34.68x
landofbasketball.com 1.84% 34.32x
hoopshype.com 12.53% 33.21x
sircharlesincharge.com 2.98% 32.89x
libertyballers.com 1.75% 32.72x
grizzlybearblues.com 1.23% 32.65x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.17% 13.53x
Pac 12 Sports 0.47% 12.28x
Florida College Athletics 1.82% 12.02x
Southeast College Athletics 0.66% 11.95x
Virginia Athletics 0.18% 10.72x
College Sports 0.59% 9.77x
Fantasy Sports 20.89% 9.52x
New England & Ivy League Sports 0.88% 9.01x
Instagram Management 0.05% 8.82x
Upstate New York State Athletics 0.06% 8.36x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male