Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 34.63% 31.32x
Football Enthusiasts 52.87% 29.04x
Brooklyn Nets Fans 38.66% 26.68x
New York Knicks Fans 34.23% 23.91x
Minnesota Timberwolves Fans 29.79% 23.72x
Milwaukee Bucks Fans 33.21% 23.52x
Boston Celtics Fans 30.16% 23.32x
San Antonio Spurs Fans 27.84% 23.10x
Philadelphia 76ers Fans 30.81% 22.89x
Los Angeles Clippers Fans 30.52% 22.75x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.54x
J. Crew 0.01% 1.34x
American Eagle Outfitters 0.02% 1.34x
Old Navy 0.02% 1.23x
Mens Wearhouse 0.01% 1.20x
H&M 0.01% 1.06x
White House Black Market 0.01% 1.05x
Journeys 0.02% 1.05x
Chicos 0.01% 1.03x
Victoria's Secret 0.01% 1.02x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is nbadraft.net.

Website Composition Index
nbadraft.net 4.09% 45.85x
fanspo.com 1.15% 43.35x
clipsnation.com 1.21% 38.70x
sircharlesincharge.com 1.52% 38.70x
slcdunk.com 1.62% 38.51x
sactownroyalty.com 1.21% 38.42x
postingandtoasting.com 2.16% 37.83x
thesixersense.com 1.75% 37.65x
thedreamshake.com 1.46% 37.00x
hothothoops.com 1.67% 36.96x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is College Sports.

Content Affinity Composition Index
College Sports 0.19% 13.03x
Illinois College Sports 0.42% 12.49x
Florida College Athletics 0.69% 12.04x
Southeast College Athletics 1.15% 11.80x
Alternative Streaming Services 0.03% 11.66x
Virginia Athletics 0.09% 11.16x
New England & Ivy League Sports 0.50% 10.81x
Pac 12 Sports 1.02% 10.47x
Fantasy Sports 15.84% 9.41x
Luxury Sneakers 4.38% 8.62x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male