Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 40.18% 31.80x
Brooklyn Nets Fans 43.66% 29.15x
Football Enthusiasts 48.71% 28.46x
New York Knicks Fans 29.44% 25.81x
Milwaukee Bucks Fans 28.97% 25.07x
Boston Celtics Fans 26.19% 24.22x
Los Angeles Clippers Fans 34.20% 24.21x
Philadelphia 76ers Fans 34.72% 24.05x
Utah Jazz Fans 35.50% 23.97x
Phoenix Suns Fans 35.70% 23.90x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.61x
Gap 0.02% 1.46x
LOFT 0.02% 1.38x
Talbots 0.01% 1.37x
Forever 21 0.01% 1.36x
Zumiez 0.01% 1.34x
Banana Republic 0.01% 1.30x
Express 0.02% 1.29x
Journeys 0.03% 1.27x
Aeropostale 0.02% 1.20x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is nbadraft.net.

Website Composition Index
nbadraft.net 5.96% 43.85x
hashtagbasketball.com 1.53% 42.39x
2kratings.com 1.02% 42.24x
sactownroyalty.com 1.38% 39.40x
nbadraftroom.com 3.94% 39.14x
clipsnation.com 1.41% 38.63x
atthehive.com 1.29% 38.42x
thesixersense.com 2.37% 38.42x
ripcityproject.com 1.04% 38.12x
sircharlesincharge.com 1.98% 38.08x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.72% 14.95x
College Sports 0.28% 12.80x
Florida College Athletics 1.03% 12.74x
Southeast College Athletics 1.74% 12.59x
Fantasy Sports 14.36% 12.43x
New England & Ivy League Sports 0.91% 11.50x
Pac 12 Sports 1.47% 11.28x
Upstate New York State Athletics 0.04% 10.62x
Virginia Athletics 0.12% 10.37x
Sports Apparel 3.33% 9.40x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male