BASKETBALL ENTHUSIASTS

Audience Size: 2.8 Million Devices

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Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest	Composition	Index
NBA Fans	66.07%	51.52x
Brooklyn Nets Fans	56.70%	48.08x
Football Enthusiasts	55.40%	47.57x
ESPN Enthusiasts	52.18%	44.30x
Oklahoma City Thunder Fans	48.23%	43.49x
Atlanta Hawks Fans	49.37%	43.08x
Milwaukee Bucks Fans	48.60%	42.48x
Minnesota Timberwolves Fans	49.57%	42.46x
Los Angeles Clippers Fans	49.15%	42.34x
Utah Jazz Fans	48.70%	42.34x

Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.

Index: A comparison of the Basketball Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Supreme.

Location	Composition	Index
Supreme	0.02%	2.40x
Everlane	0.01%	2.33x
Topshop	0.03%	1.67x
Bonobos	0.13%	1.67x
Club Monaco	0.03%	1.60x
Uniqlo	0.03%	1.48x
Jos A. Bank Clothiers	0.45%	1.43x
Saint Laurent Paris	0.02%	1.42x
Mens Wearhouse	0.73%	1.42x
Armani	0.04%	1.39x

Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.

Index: A comparison of the Basketball Enthusiasts audience to the internet population.

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website	Composition	Index
draftexpress.com	4.00%	67.18x
basketballinsiders.com	1.76%	63.67x
nbadraft.net	10.58%	61.58x
ridiculousupside.com	1.15%	58.49x
atthehive.com	1.03%	55.35x
soaringdownsouth.com	2.59%	55.24x
hoopsrumors.com	5.36%	55.08x
grizzlybearblues.com	1.65%	54.92x
blogabull.com	1.34%	54.85x
tankathon.com	2.56%	54.23x

Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.

Index: A comparison of the Basketball Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.79%	20.30x
Sports Apparel	0.85%	16.53x
Fantasy Sports	23.11%	16.38x
Alternative Streaming Services	0.34%	16.12x
Pac 12 Sports	2.28%	15.65x
Southeast College Athletics	2.54%	15.60x
Florida College Athletics	6.15%	15.39x
Luxury Sneakers	10.85%	13.75x
Virginia Athletics	0.65%	13.51x
College Sports	1.75%	12.43x

Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Basketball Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male