Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 56.48% 34.67x
Football Enthusiasts 52.96% 33.43x
Oklahoma City Thunder Fans 52.23% 31.79x
Detroit Pistons Fans 49.39% 31.18x
Brooklyn Nets Fans 34.33% 28.48x
Baseball Enthusiasts 42.11% 25.61x
Boston Celtics Fans 24.29% 24.99x
ESPN Enthusiasts 16.46% 24.97x
Milwaukee Bucks Fans 28.37% 24.70x
San Antonio Spurs Fans 22.91% 24.64x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 0.83x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is nbadraft.net.

Website Composition Index
nbadraft.net 3.14% 44.10x
hashtagbasketball.com 1.26% 40.45x
slcdunk.com 1.26% 39.34x
hothothoops.com 1.02% 38.61x
postingandtoasting.com 1.58% 38.47x
bulletsforever.com 1.34% 38.44x
libertyballers.com 2.07% 37.12x
sircharlesincharge.com 1.20% 36.57x
brightsideofthesun.com 1.65% 36.25x
fanspo.com 1.38% 36.21x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.42% 12.83x
Virginia Athletics 0.07% 12.49x
New England & Ivy League Sports 0.57% 12.31x
Florida College Athletics 0.47% 12.20x
College Sports 0.16% 12.08x
Southeast College Athletics 1.04% 11.72x
Pac 12 Sports 1.06% 10.80x
Alternative Streaming Services 0.02% 10.61x
Fantasy Sports 15.98% 9.45x
Upstate New York State Athletics 0.04% 8.34x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male