Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 37.05% 30.26x
Football Enthusiasts 45.55% 29.11x
Brooklyn Nets Fans 40.24% 28.47x
Los Angeles Clippers Fans 33.38% 23.79x
Utah Jazz Fans 33.16% 23.69x
Philadelphia 76ers Fans 33.36% 23.67x
Denver Nuggets Fans 32.13% 23.61x
Minnesota Timberwolves Fans 32.85% 23.39x
Milwaukee Bucks Fans 30.40% 23.22x
Phoenix Suns Fans 33.45% 23.18x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.90x
H&M 0.02% 1.63x
Coach 0.01% 1.42x
Gap 0.03% 1.36x
Jos A. Bank Clothiers 0.02% 1.35x
LOFT 0.02% 1.24x
Michael Kors 0.01% 1.20x
J. Crew 0.01% 1.17x
White House Black Market 0.02% 1.14x
Banana Republic 0.02% 1.13x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is nbadraft.net.

Website Composition Index
nbadraft.net 5.06% 48.10x
nbadraftroom.com 2.07% 46.26x
2kratings.com 1.37% 45.82x
hashtagbasketball.com 1.48% 43.53x
sircharlesincharge.com 1.82% 42.38x
atthehive.com 1.63% 41.85x
sactownroyalty.com 1.21% 41.41x
ripcityproject.com 1.21% 40.35x
grizzlybearblues.com 1.21% 40.32x
thebirdwrites.com 1.07% 40.24x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.43% 14.69x
Florida College Athletics 0.69% 13.16x
Virginia Athletics 0.11% 13.04x
Southeast College Athletics 0.93% 12.09x
College Sports 0.25% 11.88x
Pac 12 Sports 1.09% 11.29x
New England & Ivy League Sports 0.62% 10.76x
Fantasy Sports 16.37% 10.51x
Luxury Sneakers 4.65% 9.78x
Sports Apparel 3.16% 8.55x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male