Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest Composition Index
NBA Fans 53.11% 37.88x
Brooklyn Nets Fans 48.69% 32.84x
ESPN Enthusiasts 40.84% 32.40x
Minnesota Timberwolves Fans 43.08% 30.16x
Atlanta Hawks Fans 43.06% 30.04x
Milwaukee Bucks Fans 41.47% 29.13x
Oklahoma City Thunder Fans 43.04% 28.82x
Utah Jazz Fans 40.96% 28.71x
Baseball Enthusiasts 40.17% 28.59x
Denver Nuggets Fans 42.36% 28.51x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 2.17x
Everlane 0.01% 2.09x
Joe's Jeans 0.01% 2.04x
Express Outlets 0.01% 1.83x
Saint Laurent Paris 0.02% 1.82x
Club Monaco 0.02% 1.70x
Ralph Lauren 0.01% 1.65x
Armani 0.04% 1.63x
Madewell 0.03% 1.62x
Uniqlo 0.02% 1.55x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is basketballinsiders.com.

Website Composition Index
basketballinsiders.com 1.26% 103.11x
draftexpress.com 3.46% 103.02x
nbadraft.net 12.60% 89.28x
fadeawayworld.net 4.69% 88.05x
hoopsrumors.com 2.73% 87.88x
landofbasketball.com 9.50% 80.69x
basketball.realgm.com 12.76% 79.22x
thesixersense.com 3.51% 77.21x
grizzlybearblues.com 1.08% 77.20x
thebirdwrites.com 1.61% 76.88x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.83% 17.22x
Alternative Streaming Services 0.62% 16.34x
Fantasy Sports 21.80% 14.95x
Florida College Athletics 6.08% 14.15x
Sports Apparel 1.02% 14.02x
Pac 12 Sports 2.81% 13.61x
Southeast College Athletics 2.50% 13.44x
Luxury Sneakers 9.75% 13.00x
Virginia Athletics 0.65% 11.74x
Latest Sports News 58.01% 10.94x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male