BASKETBALL ENTHUSIASTS

Audience Size: 5.1 Million Devices

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Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is NBA Fans.

Interest	Composition	Index
NBA Fans	59.96%	29.80x
Football Enthusiasts	55.70%	29.57x
Brooklyn Nets Fans	50.66%	28.13x
ESPN Enthusiasts	47.30%	27.06x
Milwaukee Bucks Fans	43.20%	25.57x
Fantasy Football Enthusiasts	46.12%	25.12x
Baseball Enthusiasts	44.94%	24.76x
Oklahoma City Thunder Fans	40.32%	24.64x
Minnesota Timberwolves Fans	43.00%	24.58x
Atlanta Hawks Fans	41.18%	24.20x

Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.

Index: A comparison of the Basketball Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is Ann Taylor.

Location	Composition	Index
Ann Taylor	0.02%	1.54x
Club Monaco	0.01%	1.48x
Uniqlo	0.02%	1.45x
Bonobos	0.01%	1.42x
Urban Outfitters	0.04%	1.39x
The North Face	0.02%	1.38x
REI	0.01%	1.38x
Tommy Bahama	0.01%	1.32x
American Apparel	0.03%	1.32x
Free People	0.02%	1.31x

Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.

Index: A comparison of the Basketball Enthusiasts audience to the internet population.

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website	Composition	Index
draftexpress.com	1.65%	45.67x
basketballinsiders.com	1.10%	43.64x
landofbasketball.com	5.51%	41.72x
nbadraft.net	5.58%	41.29x
soaringdownsouth.com	1.24%	40.58x
hoopsrumors.com	5.60%	38.54x
clipperholics.com	1.98%	38.45x
clipsnation.com	2.00%	38.02x
grizzlybearblues.com	1.30%	37.86x
peachtreehoops.com	1.66%	37.58x

Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.

Index: A comparison of the Basketball Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.39%	17.03x
Florida College Athletics	3.96%	13.65x
Pac 12 Sports	1.19%	13.61x
Southeast College Athletics	1.34%	13.31x
Sports Apparel	0.63%	13.29x
Fantasy Sports	26.12%	11.94x
Virginia Athletics	0.38%	11.83x
Alternative Streaming Services	0.16%	11.48x
College Sports	1.20%	11.04x
Luxury Sneakers	8.32%	10.64x

Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Basketball Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male