Dstillery Audiences

BASKETBALL ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Basketball Enthusiasts Audience

Below you'll find more information about the Basketball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Basketball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Basketball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Basketball Enthusiasts audience is Football Enthusiasts.

Interest Composition Index
Football Enthusiasts 48.58% 27.12x
NBA Fans 38.40% 26.15x
Brooklyn Nets Fans 41.68% 26.01x
Utah Jazz Fans 33.51% 22.18x
Los Angeles Clippers Fans 33.82% 22.01x
Minnesota Timberwolves Fans 32.02% 21.88x
Phoenix Suns Fans 32.91% 21.87x
Philadelphia 76ers Fans 33.32% 21.64x
Atlanta Hawks Fans 31.58% 21.62x
Denver Nuggets Fans 32.59% 21.40x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Basketball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Basketball Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.71x
H&M 0.01% 1.63x
Talbots 0.01% 1.48x
Gap 0.02% 1.48x
Gymboree 0.02% 1.37x
Express 0.02% 1.35x
LOFT 0.02% 1.31x
Forever 21 0.01% 1.29x
Jos A. Bank Clothiers 0.01% 1.29x
American Eagle Outfitters 0.02% 1.29x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Location attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Basketball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Basketball Enthusiasts audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.09% 41.91x
nbadraft.net 7.52% 41.78x
nbadraftroom.com 2.55% 40.78x
2kratings.com 1.57% 38.55x
hashtagbasketball.com 1.48% 38.43x
sactownroyalty.com 1.24% 37.02x
sircharlesincharge.com 2.51% 36.25x
clipperholics.com 1.12% 36.05x
atthehive.com 1.96% 35.92x
thunderousintentions.com 1.15% 35.33x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Web attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Basketball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.33% 14.29x
Florida College Athletics 0.83% 12.79x
Southeast College Athletics 0.88% 12.31x
Pac 12 Sports 1.09% 12.17x
College Sports 0.31% 11.60x
Virginia Athletics 0.17% 11.21x
Fantasy Sports 14.02% 11.12x
Upstate New York State Athletics 0.03% 10.98x
New England & Ivy League Sports 0.55% 10.56x
Luxury Sneakers 5.44% 9.02x
Composition Percentage: The overlap percentage between the Basketball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Basketball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Basketball Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male