Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 685.2 Thousand Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 685.2 thousand unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 20.15% 74.68x
Custom Home Lighting Shoppers 20.15% 74.68x
Home Design Enthusiasts 35.64% 67.27x
Eco-Conscious Consumers 29.35% 58.59x
Home Remodelers 29.87% 57.32x
Home Design and Living Publication Readers 22.45% 56.93x
Luxury Retail Researchers 32.21% 56.39x
Women’s Lifestyle Blogs Researchers 32.61% 55.62x
Landscape Architects 40.28% 55.29x
Cholesterol Researchers 22.61% 55.26x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Chicos.

Location Composition Index
Chicos 0.02% 1.99x
Eddie Bauer 0.01% 1.64x
Zumiez 0.02% 1.10x
Carhartt 0.10% 0.97x
Urban Outfitters 0.01% 0.95x
Journeys 0.01% 0.73x
Old Navy 0.01% 0.71x
Maurices 0.02% 0.70x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.

Website Composition Index
yachtingmagazine.com 1.49% 68.34x
powerandmotoryacht.com 2.81% 64.19x
cruisingworld.com 2.53% 61.91x
passagemaker.com 1.89% 60.05x
boatingmag.com 7.76% 59.21x
ybw.com 2.00% 59.14x
trawlerforum.com 1.70% 58.90x
soundingsonline.com 1.99% 57.76x
sportfishingmag.com 4.35% 57.70x
betterboat.com 1.40% 57.55x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Canada Consumer Product Cluster.

Content Affinity Composition Index
Canada Consumer Product Cluster 1.88% 29.34x
Home Remodeling 1.17% 29.14x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.59% 27.48x
Furniture & Home Improvement 0.97% 27.22x
Assorted Topics (Television, Origami, Men's Health) 1.11% 26.42x
Travel, Food, Fashion & Fitness 3.32% 26.21x
Assorted Topics (Power Trains, Drones, Web Design) 0.26% 25.98x
Action Sports 0.40% 25.12x
Canada Shopping - Kitchenware 0.37% 24.71x
European Museums, Restaurants & Events 0.18% 23.80x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male