Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 2.3 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 46.35% 34.76x
Home Design Enthusiasts 49.79% 31.16x
Travel Industry 49.08% 29.99x
Furniture and Appliances Industry 49.50% 29.97x
Luxury Travel Researchers 42.50% 29.76x
Online Home Decor Shoppers 42.46% 29.48x
Cholesterol Researchers 39.00% 29.40x
Landscape Architects 50.65% 28.97x
Eco-Conscious Consumers 43.95% 28.64x
Realtors & Real Estate Researchers 38.96% 27.99x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.63x
Club Monaco 0.01% 1.56x
Lorna Jane 0.00% 1.43x
Kate Spade 0.02% 1.37x
Brooks Brothers 0.03% 1.32x
Tommy Bahama 0.02% 1.29x
REI 0.01% 1.27x
Lululemon 0.04% 1.25x
Chicos 0.04% 1.25x
Talbots 0.03% 1.24x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is prankvideo.com.

Website Composition Index
prankvideo.com 0.33% 113.53x
sunnygardens.com 0.39% 107.31x
wakeboardingmag.com 1.05% 94.53x
yachtingmagazine.com 1.47% 85.59x
yamahaoutboards.com 0.46% 84.72x
denisonyachtsales.com 0.24% 81.39x
wallpaper.com 0.19% 77.95x
completely-coastal.com 0.31% 77.73x
cobaltboats.com 0.39% 77.61x
dailygardeningideas.com 0.35% 76.72x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.06% 24.53x
Home Décor, Furniture, & Decorating 0.15% 23.77x
Scuba Diving 0.95% 21.02x
DIY Decoration & Furniture 5.60% 20.89x
Home Office Products 1.00% 19.62x
Local & Travel England - East Midlands 0.30% 19.57x
Travel, Food, Fashion & Fitness 3.77% 17.05x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.27% 16.27x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.37% 15.98x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 3.68% 15.83x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999