BEACH HOUSE SECOND HOME OWNERS

Audience Size: 3.4 Million Devices

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Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	54.21%	50.90x
Custom Home Lighting Shoppers	54.20%	50.83x
Luxury Second Home Owners	52.63%	46.96x
Texas Activity Researchers	48.99%	46.50x
Home Remodelers	52.61%	45.68x
Cholesterol Researchers	49.60%	45.35x
Orlando Activities Researchers	48.41%	44.91x
Home Design Enthusiasts	51.64%	44.59x
Eco-Conscious Consumers	50.69%	44.38x
Nashville Activity Researchers	48.28%	43.11x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Madewell.

Location	Composition	Index
Madewell	0.02%	1.60x
Bonobos	0.03%	1.38x
Chicos	0.06%	1.35x
Carhartt	0.07%	1.30x
White House Black Market	0.10%	1.30x
REI	0.01%	1.25x
Lululemon	0.04%	1.23x
Belk	0.01%	1.23x
Johnston and Murphy	0.16%	1.20x
Mens Wearhouse	0.11%	1.18x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is cruisingworld.com.

Website	Composition	Index
cruisingworld.com	1.20%	47.19x
mercurymarine.com	1.06%	47.19x
islands.com	1.24%	45.97x
sportfishingmag.com	2.93%	45.21x
saltwatersportsman.com	1.91%	44.74x
powerandmotoryacht.com	1.76%	38.96x
sailnet.com	1.12%	37.98x
food52.com	2.45%	37.62x
bobistheoilguy.com	1.12%	36.54x
boatingmag.com	5.89%	36.49x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Home Décor, Furniture, & Decorating.

Content Affinity	Composition	Index
Home Décor, Furniture, & Decorating	0.03%	25.46x
Golf & Boats	0.03%	24.42x
Survival Guides	0.35%	21.47x
DIY Decoration & Furniture	4.02%	21.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.16%	20.32x
South Carolina Travel	0.20%	19.74x
Travel, Food, Fashion & Fitness	3.52%	19.65x
England Tourism	0.06%	18.89x
Home Office Products	0.32%	18.59x
Rural Living	0.11%	18.53x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male