BEACH HOUSE SECOND HOME OWNERS

Audience Size: 1.1 Million Devices

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Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	55.39%	118.56x
Custom Home Lighting Shoppers	55.39%	118.56x
Cholesterol Researchers	52.83%	115.85x
Eco-Conscious Consumers	53.20%	114.50x
Luxury Second Home Owners	52.29%	114.22x
Financial News Readers	46.80%	113.27x
Online Health Researchers	51.92%	111.95x
Landscape Architects	50.64%	110.42x
Medical Advice Researchers	50.64%	107.80x
Boston Trip Planners	47.71%	107.04x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Old Navy.

Location	Composition	Index
Old Navy	0.02%	1.99x
Journeys	0.02%	1.79x
Carhartt	0.07%	1.07x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is coastalliving.com.

Website	Composition	Index
coastalliving.com	4.94%	43.05x
cruiselawnews.com	1.10%	42.26x
passagemaker.com	1.48%	39.00x
tradeonlytoday.com	1.37%	38.75x
powerandmotoryacht.com	2.71%	38.62x
boatingmag.com	6.09%	37.62x
soundingsonline.com	1.85%	37.25x
tatler.com	1.06%	37.09x
timesofmalta.com	1.00%	37.08x
ybw.com	1.87%	36.81x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Ireland Cluster.

Content Affinity	Composition	Index
Ireland Cluster	11.33%	40.54x
Hometown Livability	10.97%	35.44x
Central California Cluster	5.30%	33.57x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews)	4.20%	32.29x
Fishing	4.94%	31.68x
Garden Power Equipment	3.11%	30.98x
Healthcare - Dermatology & Aging	11.33%	30.34x
Back & Spine	4.39%	29.37x
Travel Adventure	7.86%	29.00x
Furniture Shopping	6.76%	28.81x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male