Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 2.4 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 53.54% 38.79x
Home Custom Bedroom Decorators 53.54% 38.79x
Luxury Second Home Owners 47.23% 37.78x
Home Design Enthusiasts 50.71% 34.60x
Texas Activity Researchers 44.99% 34.29x
Cholesterol Researchers 42.26% 33.13x
Eco-Conscious Consumers 43.84% 32.95x
Landscape Architects 51.78% 31.94x
Luxury Travel Researchers 45.23% 31.83x
Online Home Decor Shoppers 45.29% 31.60x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 1.62x
Madewell 0.03% 1.61x
Intermix 0.01% 1.58x
Tommy Bahama 0.03% 1.54x
Joe's Jeans 0.01% 1.51x
Levi Strauss 0.02% 1.48x
Brooks Brothers 0.05% 1.48x
Patagonia 0.02% 1.47x
Chicos 0.06% 1.46x
Free People 0.03% 1.44x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.

Website Composition Index
yachtingmagazine.com 1.02% 86.25x
boatus.com 1.82% 79.42x
stridenation.com 1.75% 73.74x
iboats.com 1.33% 69.95x
sailnet.com 1.29% 62.22x
dwell.com 2.29% 59.76x
cruisingworld.com 1.85% 59.76x
remodelista.com 4.23% 59.27x
cb2.com 2.03% 58.29x
powerandmotoryacht.com 1.62% 58.06x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.11% 27.30x
Golf & Boats 0.05% 26.60x
Scuba Diving 0.60% 25.76x
DIY Decoration & Furniture 5.78% 21.57x
Home Office Products 0.92% 21.27x
Local & Travel England - East Midlands 0.31% 19.36x
South Carolina Travel 0.59% 18.36x
Travel, Food, Fashion & Fitness 4.26% 18.17x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 17.15x
Assorted Topics (Family, Household Wellness, The Beach) 5.89% 16.22x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male