Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 2.4 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 46.34% 36.18x
Home Design Enthusiasts 49.17% 33.05x
Landscape Architects 49.71% 31.33x
Online Home Decor Shoppers 43.20% 31.06x
Luxury Travel Researchers 42.81% 30.98x
Cholesterol Researchers 41.02% 30.96x
Eco-Conscious Consumers 44.48% 30.46x
Realtors & Real Estate Researchers 40.34% 29.15x
Hardware Shoppers 40.32% 29.09x
Vacation Rental Accommodation Researchers 46.30% 28.70x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is The North Face.

Location Composition Index
The North Face 0.02% 1.30x
Belk 0.02% 1.28x
Intermix 0.01% 1.26x
Urban Outfitters 0.04% 1.23x
LOFT 0.04% 1.20x
Chicos 0.05% 1.19x
Kate Spade 0.02% 1.17x
Saint Laurent Paris 0.01% 1.16x
Madewell 0.01% 1.14x
Talbots 0.05% 1.13x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.

Website Composition Index
yachtingmagazine.com 1.18% 87.74x
boatus.com 2.22% 73.50x
cruisingworld.com 1.99% 73.47x
iboats.com 1.61% 64.05x
archdaily.com 1.05% 62.74x
stridenation.com 1.83% 62.06x
sportfishingmag.com 3.71% 60.80x
sailnet.com 1.38% 60.26x
saltwatersportsman.com 2.59% 59.68x
powerandmotoryacht.com 1.61% 59.48x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.14% 25.49x
Scuba Diving 0.80% 24.94x
DIY Decoration & Furniture 5.86% 20.82x
Home Office Products 0.97% 20.10x
Local & Travel England - East Midlands 0.30% 18.52x
Travel, Food, Fashion & Fitness 4.14% 17.30x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.29% 16.00x
South Carolina Travel 0.65% 15.68x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 4.15% 15.59x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.34% 15.56x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male