BEACH HOUSE SECOND HOME OWNERS

Audience Size: 2.1 Million Devices

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Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	50.36%	64.69x
Custom Home Lighting Shoppers	50.45%	64.28x
Luxury Second Home Owners	46.29%	61.90x
Home Remodelers	46.99%	58.97x
Home Design Enthusiasts	48.27%	57.82x
Texas Activity Researchers	41.60%	57.54x
Eco-Conscious Consumers	43.34%	55.65x
Cholesterol Researchers	43.39%	55.04x
Landscape Architects	48.78%	54.08x
Home Design and Living Publication Readers	41.75%	53.59x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Everlane.

Location	Composition	Index
Everlane	0.01%	1.71x
Bonobos	0.09%	1.61x
Jos A. Bank Clothiers	0.45%	1.58x
Johnston and Murphy	0.20%	1.43x
Talbots	0.06%	1.40x
Intermix	0.01%	1.40x
Topshop	0.02%	1.40x
Ralph Lauren	0.02%	1.37x
Supreme	0.02%	1.36x
The North Face	0.03%	1.34x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.

Website	Composition	Index
yachtingmagazine.com	1.14%	68.42x
stridenation.com	1.54%	67.79x
iboats.com	1.12%	60.29x
boatus.com	1.65%	60.06x
thyblackman.com	1.11%	55.34x
farrow-ball.com	1.17%	53.55x
floridasportsman.com	1.75%	53.51x
islands.com	2.84%	52.84x
cb2.com	1.48%	52.05x
emilyaclark.com	1.07%	50.67x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Golf & Boats.

Content Affinity	Composition	Index
Golf & Boats	0.04%	30.92x
Home Décor, Furniture, & Decorating	0.06%	30.08x
DIY Decoration & Furniture	5.95%	24.01x
Home Office Products	0.71%	23.76x
Scuba Diving	0.52%	22.67x
South Carolina Travel	0.43%	20.78x
Survival Guides	0.56%	20.69x
Travel, Food, Fashion & Fitness	4.55%	20.23x
Mysticism	0.42%	20.03x
Local & Travel England - East Midlands	0.34%	18.97x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male