BEACH HOUSE SECOND HOME OWNERS

Audience Size: 685.2 Thousand Devices

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Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 685.2 thousand unique devices whose actions qualify for the Beach House Second Home Owners audience.

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	20.15%	74.68x
Custom Home Lighting Shoppers	20.15%	74.68x
Home Design Enthusiasts	35.64%	67.27x
Eco-Conscious Consumers	29.35%	58.59x
Home Remodelers	29.87%	57.32x
Home Design and Living Publication Readers	22.45%	56.93x
Luxury Retail Researchers	32.21%	56.39x
Women’s Lifestyle Blogs Researchers	32.61%	55.62x
Landscape Architects	40.28%	55.29x
Cholesterol Researchers	22.61%	55.26x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.99x
Eddie Bauer	0.01%	1.64x
Zumiez	0.02%	1.10x
Carhartt	0.10%	0.97x
Urban Outfitters	0.01%	0.95x
Journeys	0.01%	0.73x
Old Navy	0.01%	0.71x
Maurices	0.02%	0.70x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.

Website	Composition	Index
yachtingmagazine.com	1.49%	68.34x
powerandmotoryacht.com	2.81%	64.19x
cruisingworld.com	2.53%	61.91x
passagemaker.com	1.89%	60.05x
boatingmag.com	7.76%	59.21x
ybw.com	2.00%	59.14x
trawlerforum.com	1.70%	58.90x
soundingsonline.com	1.99%	57.76x
sportfishingmag.com	4.35%	57.70x
betterboat.com	1.40%	57.55x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Canada Consumer Product Cluster.

Content Affinity	Composition	Index
Canada Consumer Product Cluster	1.88%	29.34x
Home Remodeling	1.17%	29.14x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	1.59%	27.48x
Furniture & Home Improvement	0.97%	27.22x
Assorted Topics (Television, Origami, Men's Health)	1.11%	26.42x
Travel, Food, Fashion & Fitness	3.32%	26.21x
Assorted Topics (Power Trains, Drones, Web Design)	0.26%	25.98x
Action Sports	0.40%	25.12x
Canada Shopping - Kitchenware	0.37%	24.71x
European Museums, Restaurants & Events	0.18%	23.80x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Male