Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 1.2 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 31.22% 71.91x
Home Custom Bedroom Decorators 31.22% 71.89x
Luxury Second Home Owners 41.41% 62.37x
Home Design Enthusiasts 42.51% 61.59x
Eco-Conscious Consumers 38.12% 58.37x
Cholesterol Researchers 33.56% 58.20x
Home Design and Living Publication Readers 31.25% 55.99x
Home Remodelers 36.32% 55.12x
Landscape Architects 44.77% 54.63x
Wine Lovers 37.64% 54.43x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.54x
Jos A. Bank Clothiers 0.02% 1.42x
Coach 0.01% 1.34x
Chicos 0.03% 1.30x
Talbots 0.01% 1.19x
Eddie Bauer 0.01% 1.11x
Banana Republic 0.02% 1.07x
Mens Wearhouse 0.03% 1.03x
Carhartt 0.21% 1.01x
Maurices 0.04% 0.98x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is powerandmotoryacht.com.

Website Composition Index
powerandmotoryacht.com 2.80% 66.28x
yachtingmagazine.com 1.26% 64.55x
passagemaker.com 1.66% 61.71x
sportfishingmag.com 4.52% 59.17x
boatingmag.com 7.59% 57.65x
saltwatersportsman.com 2.70% 57.23x
soundingsonline.com 1.81% 55.85x
tradeonlytoday.com 1.07% 55.61x
marlinmag.com 1.25% 55.13x
trawlerforum.com 1.42% 54.95x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.54% 30.91x
Car Keys, Locks & Remotes 0.14% 29.01x
Home Remodeling 1.13% 26.43x
Bird Watching 0.12% 25.59x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.73% 24.90x
Canada Consumer Product Cluster 2.28% 24.58x
Beach Vacations 0.16% 24.51x
Travel, Food, Fashion & Fitness 2.60% 24.46x
Canada Shopping - Kitchenware 0.35% 23.89x
Furniture Shopping 0.28% 23.86x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male