Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 467.4 Thousand Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 467.4 thousand unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 12.14% 97.29x
Custom Home Lighting Shoppers 12.12% 97.18x
Home Design Enthusiasts 36.19% 86.90x
Eco-Conscious Consumers 28.92% 78.76x
Cholesterol Researchers 17.05% 74.07x
Luxury Retail Researchers 31.55% 73.52x
Women’s Lifestyle Blogs Researchers 30.50% 72.21x
Women's Fitness Enthusiasts 28.55% 71.75x
Women's Health Researchers 29.36% 70.29x
Home Design and Living Publication Readers 16.80% 67.52x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 3.14x
Talbots 0.02% 2.33x
Mens Wearhouse 0.02% 2.10x
Old Navy 0.03% 1.63x
Lululemon 0.01% 1.60x
Chicos 0.02% 1.51x
Urban Outfitters 0.02% 0.99x
Zumiez 0.02% 0.95x
H&M 0.01% 0.86x
White House Black Market 0.01% 0.86x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.

Website Composition Index
yachtingmagazine.com 1.91% 105.24x
thetelegram.com 1.38% 94.21x
trawlerforum.com 2.20% 93.37x
powerandmotoryacht.com 3.57% 92.06x
ybw.com 1.90% 89.87x
passagemaker.com 2.28% 89.23x
theguardian.pe.ca 1.37% 88.25x
cruisingworld.com 3.20% 87.26x
marlinmag.com 1.61% 81.69x
boatingmag.com 9.92% 80.49x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.47% 41.02x
Canada Consumer Product Cluster 2.01% 40.24x
Canada Shopping - Kitchenware 0.46% 39.90x
Assorted Topics (Television, Origami, Men's Health) 1.10% 35.48x
Vancouver British Columbia Research Cluster 3.23% 31.56x
Comedy Content 0.39% 30.87x
Home Remodeling 0.93% 29.87x
Travel, Food, Fashion & Fitness 2.96% 29.86x
Canada Shopping - Lifestyle and Mommy Blogs 1.80% 29.76x
Quebec Vacations 2.09% 28.59x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male