Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 3 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 55.31% 44.51x
Custom Home Lighting Shoppers 55.31% 44.51x
Luxury Second Home Owners 51.43% 42.26x
Cholesterol Researchers 50.42% 41.33x
Home Remodelers 51.14% 41.30x
Texas Activity Researchers 50.87% 40.75x
Orlando Activities Researchers 50.09% 40.38x
Eco-Conscious Consumers 51.15% 40.19x
Home Design Enthusiasts 50.40% 39.99x
Home Design and Living Publication Readers 45.75% 39.18x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.54x
Carhartt 0.15% 1.29x
Old Navy 0.01% 1.21x
Mens Wearhouse 0.01% 0.66x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is hodgesmarine.com.

Website Composition Index
hodgesmarine.com 1.11% 36.07x
perfprotech.com 1.06% 35.39x
saltwatersportsman.com 1.44% 33.82x
sportfishingmag.com 2.50% 32.70x
traditionalhome.com 1.74% 32.65x
boatingmag.com 4.87% 32.49x
powerandmotoryacht.com 1.82% 32.35x
ybw.com 1.53% 32.34x
westmarine.com 4.45% 31.13x
hiconsumption.com 2.74% 31.03x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.44x
Scuba Diving 0.22% 22.17x
Home Office Products 0.18% 21.25x
DIY Decoration & Furniture 4.20% 19.77x
London Tourism 0.12% 19.46x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.33% 18.99x
Travel, Food, Fashion & Fitness 4.15% 18.85x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.43% 18.60x
Home Remodeling 4.95% 18.47x
Weather Information 1.46% 18.42x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male