Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 3.3 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 55.19% 43.52x
Custom Home Lighting Shoppers 55.17% 43.51x
Luxury Second Home Owners 51.55% 41.04x
Texas Activity Researchers 48.52% 40.05x
Home Remodelers 52.05% 39.65x
Home Design Enthusiasts 51.76% 38.92x
Cholesterol Researchers 49.17% 38.67x
Eco-Conscious Consumers 48.78% 38.63x
Orlando Activities Researchers 47.94% 38.38x
Nashville Activity Researchers 48.18% 37.39x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.57x
Jos A. Bank Clothiers 0.40% 1.56x
Supreme 0.01% 1.42x
White House Black Market 0.42% 1.39x
REI 0.02% 1.36x
Mens Wearhouse 0.59% 1.35x
Johnston and Murphy 0.53% 1.26x
Topshop 0.02% 1.20x
Talbots 0.05% 1.19x
Columbia 0.01% 1.12x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is islands.com.

Website Composition Index
islands.com 1.67% 41.36x
mercurymarine.com 1.24% 40.27x
floridasportsman.com 1.15% 39.25x
cruisingworld.com 1.45% 36.71x
theconversation.com 1.06% 35.23x
powerandmotoryacht.com 1.83% 35.16x
sportfishingmag.com 3.48% 35.13x
saltwatersportsman.com 2.28% 34.80x
thehousedesigners.com 1.08% 34.40x
popularwoodworking.com 1.20% 34.01x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.04% 21.22x
Golf & Boats 0.03% 20.90x
DIY Decoration & Furniture 4.43% 18.43x
Survival Guides 0.40% 17.64x
Home Office Products 0.44% 17.24x
South Carolina Travel 0.28% 17.19x
Travel, Food, Fashion & Fitness 3.62% 16.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 16.34x
Scuba Diving 0.39% 16.06x
Home Improvement Contractor 1.33% 15.47x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male