Explore the Beach House Second Home Owners Audience
Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Beach House Second Home Owners audience.
INTERESTS
The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach House Second Home Owners audience is Custom Home Lighting Shoppers.
| Interest | Composition | Index |
| Custom Home Lighting Shoppers | 53.54% | 38.79x |
| Home Custom Bedroom Decorators | 53.54% | 38.79x |
| Luxury Second Home Owners | 47.23% | 37.78x |
| Home Design Enthusiasts | 50.71% | 34.60x |
| Texas Activity Researchers | 44.99% | 34.29x |
| Cholesterol Researchers | 42.26% | 33.13x |
| Eco-Conscious Consumers | 43.84% | 32.95x |
| Landscape Architects | 51.78% | 31.94x |
| Luxury Travel Researchers | 45.23% | 31.83x |
| Online Home Decor Shoppers | 45.29% | 31.60x |
Composition Percentage:
The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
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APPAREL RETAILERS
The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.03% | 1.62x |
| Madewell | 0.03% | 1.61x |
| Intermix | 0.01% | 1.58x |
| Tommy Bahama | 0.03% | 1.54x |
| Joe's Jeans | 0.01% | 1.51x |
| Levi Strauss | 0.02% | 1.48x |
| Brooks Brothers | 0.05% | 1.48x |
| Patagonia | 0.02% | 1.47x |
| Chicos | 0.06% | 1.46x |
| Free People | 0.03% | 1.44x |
Composition Percentage:
The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
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WEBSITES
The Beach House Second Home Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.
| Website | Composition | Index |
| yachtingmagazine.com | 1.02% | 86.25x |
| boatus.com | 1.82% | 79.42x |
| stridenation.com | 1.75% | 73.74x |
| iboats.com | 1.33% | 69.95x |
| sailnet.com | 1.29% | 62.22x |
| dwell.com | 2.29% | 59.76x |
| cruisingworld.com | 1.85% | 59.76x |
| remodelista.com | 4.23% | 59.27x |
| cb2.com | 2.03% | 58.29x |
| powerandmotoryacht.com | 1.62% | 58.06x |
Composition Percentage:
The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.11% | 27.30x |
| Golf & Boats | 0.05% | 26.60x |
| Scuba Diving | 0.60% | 25.76x |
| DIY Decoration & Furniture | 5.78% | 21.57x |
| Home Office Products | 0.92% | 21.27x |
| Local & Travel England - East Midlands | 0.31% | 19.36x |
| South Carolina Travel | 0.59% | 18.36x |
| Travel, Food, Fashion & Fitness | 4.26% | 18.17x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.23% | 17.15x |
| Assorted Topics (Family, Household Wellness, The Beach) | 5.89% | 16.22x |
Composition Percentage:
The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
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DEMOGRAPHICS
The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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