BEACH HOUSE SECOND HOME OWNERS

Audience Size: 2.3 Million Devices

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Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	51.92%	37.16x
Custom Home Lighting Shoppers	51.91%	37.16x
Cholesterol Researchers	49.41%	35.28x
Luxury Second Home Owners	51.12%	34.96x
Eco-Conscious Consumers	49.65%	34.62x
Home Remodelers	49.56%	33.73x
Financial News Readers	45.51%	33.25x
Orlando Activities Researchers	49.84%	33.11x
Home Design Enthusiasts	50.07%	33.07x
Online Health Researchers	46.52%	32.71x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.63x
Jos A. Bank Clothiers	0.01%	1.55x
White House Black Market	0.01%	1.48x
Dressbarn	0.01%	1.43x
Gap	0.01%	1.36x
Banana Republic	0.01%	1.26x
LOFT	0.01%	1.23x
Carhartt	0.20%	1.20x
Buckle	0.01%	1.10x
Victoria's Secret	0.02%	1.09x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is onthewater.com.

Website	Composition	Index
onthewater.com	1.39%	34.02x
westmarine.com	2.05%	30.95x
autonews.com	1.18%	29.11x
cruiselawnews.com	2.77%	29.10x
passagemaker.com	1.34%	28.46x
hiconsumption.com	1.34%	28.26x
destinationtips.com	1.82%	27.86x
powerandmotoryacht.com	2.61%	27.80x
in-fisherman.com	1.29%	27.72x
drivingline.com	2.22%	27.28x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Scuba Diving.

Content Affinity	Composition	Index
Scuba Diving	0.10%	19.39x
Assorted Topics (Safari, Health, Wellness, Sports)	0.06%	19.12x
Weather Information	1.10%	18.76x
Home Office Products	0.09%	18.31x
Assorted Topics (Power Trains, Drones, Web Design)	1.95%	17.28x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.46%	16.48x
Home Remodeling	3.45%	16.36x
London Tourism	0.05%	15.94x
Lawns & Pest Control	3.36%	15.74x
Men's Dress Shirt Shopping	0.45%	15.44x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male