Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 1.1 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 55.39% 118.56x
Custom Home Lighting Shoppers 55.39% 118.56x
Cholesterol Researchers 52.83% 115.85x
Eco-Conscious Consumers 53.20% 114.50x
Luxury Second Home Owners 52.29% 114.22x
Financial News Readers 46.80% 113.27x
Online Health Researchers 51.92% 111.95x
Landscape Architects 50.64% 110.42x
Medical Advice Researchers 50.64% 107.80x
Boston Trip Planners 47.71% 107.04x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.99x
Journeys 0.02% 1.79x
Carhartt 0.07% 1.07x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is coastalliving.com.

Website Composition Index
coastalliving.com 4.94% 43.05x
cruiselawnews.com 1.10% 42.26x
passagemaker.com 1.48% 39.00x
tradeonlytoday.com 1.37% 38.75x
powerandmotoryacht.com 2.71% 38.62x
boatingmag.com 6.09% 37.62x
soundingsonline.com 1.85% 37.25x
tatler.com 1.06% 37.09x
timesofmalta.com 1.00% 37.08x
ybw.com 1.87% 36.81x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Ireland Cluster.

Content Affinity Composition Index
Ireland Cluster 11.33% 40.54x
Hometown Livability 10.97% 35.44x
Central California Cluster 5.30% 33.57x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 4.20% 32.29x
Fishing 4.94% 31.68x
Garden Power Equipment 3.11% 30.98x
Healthcare - Dermatology & Aging 11.33% 30.34x
Back & Spine 4.39% 29.37x
Travel Adventure 7.86% 29.00x
Furniture Shopping 6.76% 28.81x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male