Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 2.1 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 50.40% 52.36x
Custom Home Lighting Shoppers 50.40% 52.36x
Cholesterol Researchers 48.21% 49.91x
Eco-Conscious Consumers 49.75% 49.44x
Luxury Second Home Owners 50.17% 49.28x
Orlando Activities Researchers 46.20% 47.29x
Home Design Enthusiasts 48.98% 47.12x
Home Remodelers 48.51% 47.03x
Financial News Readers 45.74% 46.86x
Online Health Researchers 45.76% 46.22x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Hollister.

Location Composition Index
Hollister 0.01% 1.64x
Zumiez 0.01% 1.50x
Maurices 0.02% 1.32x
Mens Wearhouse 0.02% 1.31x
The Childrens Place 0.02% 1.16x
White House Black Market 0.01% 1.15x
Carhartt 0.15% 1.13x
Buckle 0.01% 1.12x
Express 0.01% 0.97x
Old Navy 0.02% 0.95x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is onthewater.com.

Website Composition Index
onthewater.com 1.03% 56.62x
westmarine.com 1.36% 50.69x
connexionfrance.com 1.55% 48.04x
powerandmotoryacht.com 2.56% 47.14x
cruiselawnews.com 1.83% 46.59x
drivingline.com 1.60% 46.07x
in-fisherman.com 1.01% 45.52x
passagemaker.com 1.33% 45.24x
coastalliving.com 7.34% 44.04x
soundingsonline.com 1.86% 44.04x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 1.57% 22.96x
Weather Information 0.60% 22.92x
General Interest 0.07% 21.77x
Yard Structures 0.73% 20.26x
Home Remodeling 2.45% 19.91x
Lawns & Pest Control 2.15% 19.78x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.75% 19.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 19.05x
Beach Vacations 1.02% 18.83x
Cigars 0.08% 18.64x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male