BEACH HOUSE SECOND HOME OWNERS

Audience Size: 1.8 Million Devices

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Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	44.00%	57.56x
Custom Home Lighting Shoppers	44.00%	57.56x
Home Design Enthusiasts	47.33%	52.37x
Cholesterol Researchers	43.60%	51.56x
Luxury Second Home Owners	47.91%	51.08x
Eco-Conscious Consumers	46.47%	50.89x
Home Design and Living Publication Readers	39.67%	49.38x
Orlando Activities Researchers	39.75%	48.91x
Home Remodelers	44.26%	47.87x
Landscape Architects	47.76%	47.79x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.02%	1.40x
Eddie Bauer	0.01%	1.38x
J. Crew	0.01%	1.25x
Talbots	0.01%	1.20x
Mens Wearhouse	0.03%	1.20x
Chicos	0.02%	1.19x
Victoria's Secret	0.04%	1.16x
Carhartt	0.23%	1.12x
LOFT	0.02%	1.09x
Gap	0.02%	1.08x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is coastalliving.com.

Website	Composition	Index
coastalliving.com	1.59%	52.15x
gmauthority.com	1.23%	46.16x
powerandmotoryacht.com	2.67%	45.96x
passagemaker.com	1.53%	44.42x
yachtingmagazine.com	1.11%	43.88x
manrepeller.com	2.03%	43.37x
soundingsonline.com	1.68%	41.88x
tradeonlytoday.com	1.11%	41.51x
cruisingworld.com	1.93%	39.56x
trawlerforum.com	1.11%	38.54x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Weather Information.

Content Affinity	Composition	Index
Weather Information	0.17%	24.41x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.46%	24.35x
Amateur Radios	0.16%	23.90x
Beach Vacations	0.38%	23.54x
Car Keys, Locks & Remotes	0.32%	22.98x
Assorted Topics (Power Trains, Drones, Web Design)	0.62%	22.49x
Travel, Food, Fashion & Fitness	3.46%	21.72x
Men's Dress Shirt Shopping	0.08%	21.58x
Home Remodeling	1.45%	21.37x
Environmental Conservation	0.09%	21.25x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male