Explore the Beach House Second Home Owners Audience
Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 467.4 thousand unique devices whose actions qualify for the Beach House Second Home Owners audience.
INTERESTS
The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 12.14% | 97.29x |
| Custom Home Lighting Shoppers | 12.12% | 97.18x |
| Home Design Enthusiasts | 36.19% | 86.90x |
| Eco-Conscious Consumers | 28.92% | 78.76x |
| Cholesterol Researchers | 17.05% | 74.07x |
| Luxury Retail Researchers | 31.55% | 73.52x |
| Women’s Lifestyle Blogs Researchers | 30.50% | 72.21x |
| Women's Fitness Enthusiasts | 28.55% | 71.75x |
| Women's Health Researchers | 29.36% | 70.29x |
| Home Design and Living Publication Readers | 16.80% | 67.52x |
Composition Percentage:
The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
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APPAREL RETAILERS
The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 3.14x |
| Talbots | 0.02% | 2.33x |
| Mens Wearhouse | 0.02% | 2.10x |
| Old Navy | 0.03% | 1.63x |
| Lululemon | 0.01% | 1.60x |
| Chicos | 0.02% | 1.51x |
| Urban Outfitters | 0.02% | 0.99x |
| Zumiez | 0.02% | 0.95x |
| H&M | 0.01% | 0.86x |
| White House Black Market | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
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WEBSITES
The Beach House Second Home Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.
| Website | Composition | Index |
| yachtingmagazine.com | 1.91% | 105.24x |
| thetelegram.com | 1.38% | 94.21x |
| trawlerforum.com | 2.20% | 93.37x |
| powerandmotoryacht.com | 3.57% | 92.06x |
| ybw.com | 1.90% | 89.87x |
| passagemaker.com | 2.28% | 89.23x |
| theguardian.pe.ca | 1.37% | 88.25x |
| cruisingworld.com | 3.20% | 87.26x |
| marlinmag.com | 1.61% | 81.69x |
| boatingmag.com | 9.92% | 80.49x |
Composition Percentage:
The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.47% | 41.02x |
| Canada Consumer Product Cluster | 2.01% | 40.24x |
| Canada Shopping - Kitchenware | 0.46% | 39.90x |
| Assorted Topics (Television, Origami, Men's Health) | 1.10% | 35.48x |
| Vancouver British Columbia Research Cluster | 3.23% | 31.56x |
| Comedy Content | 0.39% | 30.87x |
| Home Remodeling | 0.93% | 29.87x |
| Travel, Food, Fashion & Fitness | 2.96% | 29.86x |
| Canada Shopping - Lifestyle and Mommy Blogs | 1.80% | 29.76x |
| Quebec Vacations | 2.09% | 28.59x |
Composition Percentage:
The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
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DEMOGRAPHICS
The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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