BEACH HOUSE SECOND HOME OWNERS

Audience Size: 4.3 Million Devices

View All Audiences

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Custom Home Lighting Shoppers.

Interest	Composition	Index
Custom Home Lighting Shoppers	57.45%	38.46x
Home Custom Bedroom Decorators	57.47%	38.45x
Luxury Second Home Owners	53.15%	36.77x
Texas Activity Researchers	52.09%	35.91x
Home Remodelers	52.66%	35.87x
Orlando Activities Researchers	50.45%	35.24x
Home Design Enthusiasts	52.11%	34.55x
Eco-Conscious Consumers	52.68%	34.55x
Cholesterol Researchers	53.90%	34.46x
Home Design and Living Publication Readers	48.39%	34.21x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is REI.

Location	Composition	Index
REI	0.02%	1.64x
Talbots	0.04%	1.47x
Columbia	0.01%	1.42x
Patagonia	0.01%	1.38x
Brooks Brothers	0.03%	1.33x
Bonobos	0.01%	1.27x
American Apparel	0.03%	1.27x
Lululemon	0.04%	1.22x
Dressbarn	0.04%	1.21x
Madewell	0.02%	1.19x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is sportfishingmag.com.

Website	Composition	Index
sportfishingmag.com	1.97%	36.75x
saltwatersportsman.com	1.27%	36.29x
boatingmag.com	4.07%	31.90x
food52.com	1.59%	29.15x
powerandmotoryacht.com	1.38%	28.63x
hodgesmarine.com	1.11%	27.37x
ybw.com	1.27%	27.07x
freshome.com	2.47%	27.04x
ntknetwork.com	1.16%	26.26x
roadtrippers.com	1.63%	26.17x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Golf & Boats.

Content Affinity	Composition	Index
Golf & Boats	0.02%	21.62x
Home Décor, Furniture, & Decorating	0.02%	20.20x
Scuba Diving	0.28%	18.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.12%	18.05x
DIY Decoration & Furniture	3.62%	17.81x
Survival Guides	0.29%	17.75x
Travel, Food, Fashion & Fitness	3.29%	17.51x
Rural Living	0.10%	17.07x
South Carolina Travel	0.15%	16.45x
Home Improvement Contractor	0.71%	16.38x

Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Beach House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male