Dstillery Audiences

BEACH HOUSE SECOND HOME OWNERS

Audience Size: 2.3 Million Devices

Explore the Beach House Second Home Owners Audience

Below you'll find more information about the Beach House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Beach House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Beach House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach House Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 50.57% 70.64x
Custom Home Lighting Shoppers 51.64% 67.09x
Luxury Second Home Owners 47.43% 66.65x
Texas Activity Researchers 42.47% 62.21x
Home Design Enthusiasts 50.35% 61.45x
Home Remodelers 49.71% 60.54x
Cholesterol Researchers 43.42% 59.67x
Eco-Conscious Consumers 45.25% 58.78x
Orlando Activities Researchers 42.55% 57.86x
Landscape Architects 50.17% 57.58x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach House Second Home Owners audience is Bonobos.

Location Composition Index
Bonobos 0.05% 1.70x
Tommy Bahama 0.03% 1.58x
Jos A. Bank Clothiers 0.35% 1.53x
Club Monaco 0.01% 1.53x
Intermix 0.01% 1.46x
Ann Taylor 0.02% 1.45x
Chicos 0.05% 1.43x
LOFT 0.07% 1.43x
Patagonia 0.02% 1.37x
Talbots 0.04% 1.31x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Location attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach House Second Home Owners audience is yachtingmagazine.com.

Website Composition Index
yachtingmagazine.com 1.00% 65.90x
boatus.com 1.61% 62.03x
stridenation.com 1.64% 61.58x
iboats.com 1.18% 55.75x
thyblackman.com 1.15% 48.15x
remodelista.com 4.02% 48.09x
powerandmotoryacht.com 1.75% 47.98x
sailnet.com 1.34% 47.16x
cb2.com 1.66% 46.98x
islands.com 3.17% 46.51x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Web attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach House Second Home Owners audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.08% 31.25x
Golf & Boats 0.04% 31.25x
Scuba Diving 0.54% 27.54x
DIY Decoration & Furniture 5.83% 25.17x
Home Office Products 0.82% 24.67x
South Carolina Travel 0.49% 22.34x
Local & Travel England - East Midlands 0.32% 21.14x
Travel, Food, Fashion & Fitness 4.49% 20.99x
Survival Guides 0.58% 20.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 20.24x
Composition Percentage: The overlap percentage between the Beach House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Beach House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male