Dstillery Audiences

BEACH SUPPLIES SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Beach Supplies Shoppers Audience

Below you'll find more information about the Beach Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beach Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Supplies Shoppers audience is Fishing Equipment Shoppers.

Interest Composition Index
Fishing Equipment Shoppers 26.87% 13.86x
Reusable Drinkware Shoppers 21.02% 12.35x
Work Hard, Play Hard Travelers 14.16% 11.09x
In-Market Car Shoppers 17.86% 10.42x
Golf Course Researchers 16.86% 10.22x
Luxury Boutique Hotel Researchers 17.75% 10.16x
Speedway Event Enthusiasts 17.38% 10.07x
Xtreme Sports Fans 17.63% 9.98x
College Football Fans 15.21% 9.97x
Online Shoppers 17.57% 9.93x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Supplies Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.26x
Talbots 0.01% 1.25x
Chicos 0.02% 1.22x
LOFT 0.02% 1.12x
Old Navy 0.03% 1.09x
Hollister 0.01% 1.05x
Mens Wearhouse 0.02% 1.05x
Jos A. Bank Clothiers 0.01% 1.04x
White House Black Market 0.02% 1.01x
Carhartt 0.17% 0.99x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Supplies Shoppers audience is bdoutdoors.com.

Website Composition Index
bdoutdoors.com 1.16% 21.68x
saltwatersportsman.com 1.44% 17.39x
titleist.com 1.59% 15.38x
powerandmotoryacht.com 1.04% 14.90x
sportfishingmag.com 1.95% 14.55x
weathertech.com 1.08% 12.98x
texags.com 2.95% 12.52x
themonitor.com 1.23% 12.29x
smartmarineguide.com 2.39% 11.97x
hilton.com 1.67% 11.77x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Supplies Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.08% 15.53x
Institutional Investing 0.07% 10.77x
Holiday Gifts 0.02% 10.77x
Home Decoration - Crafts & Kids 0.03% 9.94x
Mid-Atlantic Beaches 0.05% 9.62x
Bathrooms & Plumbing 0.07% 9.17x
South Carolina Beach Travel 0.06% 8.77x
Real Estate Cluster 0.20% 8.72x
Yard Structures 0.07% 8.50x
Motorsports 0.42% 8.45x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male