Dstillery Audiences

BEACH SUPPLIES SHOPPERS

Audience Size: 7.1 Million Devices

Explore the Beach Supplies Shoppers Audience

Below you'll find more information about the Beach Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the Beach Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Supplies Shoppers audience is Fishing Equipment Shoppers.

Interest Composition Index
Fishing Equipment Shoppers 28.77% 14.41x
Reusable Drinkware Shoppers 28.30% 14.31x
Spa and Pool Owners 20.57% 12.59x
Blender Shoppers 22.65% 12.56x
Waterfront Vacationers 18.77% 11.30x
Home Coffee Makers 17.92% 11.08x
Kitchen Appliance Shoppers 19.94% 10.95x
Chandelier and Lamp Shoppers 19.65% 10.94x
Home Decor Shoppers 18.05% 10.91x
Big & Tall Men 20.49% 10.87x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Supplies Shoppers audience is Belk.

Location Composition Index
Belk 0.03% 1.66x
Chicos 0.07% 1.42x
Tommy Bahama 0.03% 1.37x
Jos A. Bank Clothiers 0.20% 1.36x
Talbots 0.07% 1.32x
Ralph Lauren 0.01% 1.29x
Brooks Brothers 0.05% 1.21x
Kate Spade 0.02% 1.19x
J. Crew 0.05% 1.18x
LL Bean 0.01% 1.15x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Supplies Shoppers audience is academy.com.

Website Composition Index
academy.com 1.79% 28.32x
golfgalaxy.com 1.21% 23.19x
pier1.com 1.30% 21.44x
belk.com 1.28% 21.39x
hhgregg.com 1.09% 20.36x
fleetfarm.com 1.02% 19.84x
crutchfield.com 1.96% 18.70x
boxofficeticketsales.com 1.32% 18.65x
bbb.org 4.78% 18.35x
gnc.com 1.33% 17.70x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Supplies Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.16% 11.64x
ISPs & Local Services 0.10% 11.42x
South Carolina Travel 0.39% 11.37x
Home Improvement Contractor 1.89% 11.24x
Flags & Trump 0.10% 10.59x
Holiday Gifts 0.94% 10.42x
Discount Shopping 4.69% 10.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.38% 9.63x
South Carolina Beach Travel 2.45% 9.34x
As Seen On TV Products 0.08% 8.90x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female