Dstillery Audiences

BEACH SUPPLIES SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Beach Supplies Shoppers Audience

Below you'll find more information about the Beach Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Beach Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Supplies Shoppers audience is Reusable Drinkware Shoppers.

Interest Composition Index
Reusable Drinkware Shoppers 28.62% 17.16x
Fishing Equipment Shoppers 28.24% 15.94x
Kitchen Appliance Shoppers 21.66% 14.94x
Spa and Pool Owners 22.15% 14.73x
Work Hard, Play Hard Travelers 21.88% 14.59x
Waterfront Vacationers 23.26% 14.47x
Affordable Hotel Bookers 22.82% 14.06x
Vacation Planners 21.38% 13.86x
Blender Shoppers 22.88% 13.85x
Home Lending Researchers 21.32% 13.80x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Supplies Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 2.10x
Talbots 0.03% 1.39x
Chicos 0.04% 1.37x
Jos A. Bank Clothiers 0.03% 1.24x
J. Crew 0.03% 1.15x
Free People 0.01% 1.14x
Madewell 0.01% 1.13x
Carhartt 0.22% 1.11x
Armani 0.01% 1.11x
LOFT 0.04% 1.10x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Supplies Shoppers audience is harborfreight.com.

Website Composition Index
harborfreight.com 1.38% 22.46x
westmarine.com 3.99% 22.18x
hyatt.com 1.38% 18.79x
toysrus.com 1.13% 18.46x
edwardjones.com 1.79% 17.64x
homeaway.com 3.23% 17.01x
vrbo.com 8.91% 16.62x
thebrofessional.net 2.16% 15.92x
2017savings.com 1.17% 15.88x
kirklands.com 1.71% 15.67x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Supplies Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.06% 20.08x
Beach Vacations 4.10% 13.70x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 13.56x
Home Improvement Contractor 0.23% 13.08x
South Carolina Travel 0.09% 12.16x
Discount Shopping 0.73% 11.69x
South Carolina Beach Travel 1.41% 11.38x
Mid-Atlantic Beaches 0.20% 11.34x
Pool Cleaning 0.67% 10.87x
Shopping Catalogs 0.99% 10.43x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male