Dstillery Audiences

BEACH SUPPLIES SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Beach Supplies Shoppers Audience

Below you'll find more information about the Beach Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Beach Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Supplies Shoppers audience is Reusable Drinkware Shoppers.

Interest Composition Index
Reusable Drinkware Shoppers 25.50% 15.48x
Fishing Equipment Shoppers 26.80% 13.27x
Waterfront Vacationers 20.72% 12.90x
Kitchen Appliance Shoppers 17.89% 12.85x
Work Hard, Play Hard Travelers 18.38% 12.56x
Spa and Pool Owners 18.29% 12.39x
RV Shoppers 20.44% 12.23x
Home Lending Researchers 18.22% 12.09x
Speedway Event Enthusiasts 21.42% 12.08x
Online Shoppers 18.24% 12.06x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Supplies Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.03x
Carhartt 0.16% 1.02x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Supplies Shoppers audience is westmarine.com.

Website Composition Index
westmarine.com 2.81% 23.51x
edwardjones.com 1.31% 17.21x
homeaway.com 2.02% 16.00x
vrbo.com 5.97% 15.89x
siriusxm.com 2.01% 15.72x
sportfishingmag.com 1.29% 14.89x
livebeaches.com 1.52% 14.52x
stihldealer.net 2.45% 14.39x
carbonmediagroup.com 1.39% 14.39x
kirklands.com 1.17% 14.23x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Supplies Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 13.08x
Beach Vacations 2.40% 12.15x
South Carolina Beach Travel 0.87% 9.95x
Pool Cleaning 0.46% 9.92x
Texas Off-Roading 0.04% 9.90x
Texas Sporting & Outdoors Cluster 0.08% 9.64x
Mid-Atlantic Beaches 0.13% 9.45x
South Carolina Travel 0.05% 9.29x
Motorsports 0.86% 9.12x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 9.08x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male