Dstillery Audiences

BEACH SUPPLIES SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Beach Supplies Shoppers Audience

Below you'll find more information about the Beach Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Beach Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Supplies Shoppers audience is Reusable Drinkware Shoppers.

Interest Composition Index
Reusable Drinkware Shoppers 33.70% 21.26x
Fishing Equipment Shoppers 32.30% 19.80x
Spa and Pool Owners 27.48% 19.65x
Blender Shoppers 26.75% 19.07x
Kitchen Appliance Shoppers 26.19% 18.42x
Affordable Hotel Bookers 27.49% 17.88x
Vacation Planners 25.73% 17.72x
Waterfront Vacationers 26.38% 17.65x
Home Lending Researchers 23.13% 17.09x
Budget Grocery Shoppers 22.18% 16.95x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Supplies Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 2.11x
Chicos 0.06% 1.52x
Tommy Bahama 0.02% 1.34x
Talbots 0.03% 1.33x
Jos A. Bank Clothiers 0.05% 1.32x
Madewell 0.02% 1.29x
Carhartt 0.19% 1.21x
Brooks Brothers 0.03% 1.20x
White House Black Market 0.06% 1.15x
Bonobos 0.01% 1.15x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Supplies Shoppers audience is campingworld.com.

Website Composition Index
campingworld.com 1.18% 32.50x
swimoutlet.com 1.55% 29.73x
harborfreight.com 3.87% 29.70x
traegergrills.com 1.55% 29.63x
bbb.org 2.05% 29.42x
orvis.com 1.63% 27.90x
truevalue.com 1.33% 27.37x
omnihotels.com 1.20% 27.01x
saltwatersportsman.com 1.15% 26.16x
hyatt.com 3.10% 26.15x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Supplies Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.05% 20.10x
Home Improvement Contractor 0.92% 16.29x
Rural Living 0.10% 16.05x
South Carolina Travel 0.17% 15.90x
Discount Shopping 2.41% 15.24x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 14.98x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.37% 14.10x
Beach Vacations 6.14% 13.46x
Mail Order Food 1.29% 13.09x
Flags & Trump 0.07% 12.63x
Composition Percentage: The overlap percentage between the Beach Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male