Explore the Beach Supplies Shoppers Audience
Below you'll find more information about the Beach Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the Beach Supplies Shoppers audience.
INTERESTS
The Beach Supplies Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach Supplies Shoppers audience is Fishing Equipment Shoppers.
| Interest | Composition | Index |
| Fishing Equipment Shoppers | 28.77% | 14.41x |
| Reusable Drinkware Shoppers | 28.30% | 14.31x |
| Spa and Pool Owners | 20.57% | 12.59x |
| Blender Shoppers | 22.65% | 12.56x |
| Waterfront Vacationers | 18.77% | 11.30x |
| Home Coffee Makers | 17.92% | 11.08x |
| Kitchen Appliance Shoppers | 19.94% | 10.95x |
| Chandelier and Lamp Shoppers | 19.65% | 10.94x |
| Home Decor Shoppers | 18.05% | 10.91x |
| Big & Tall Men | 20.49% | 10.87x |
Composition Percentage:
The overlap percentage between the Beach Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
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APPAREL RETAILERS
The Beach Supplies Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach Supplies Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 1.66x |
| Chicos | 0.07% | 1.42x |
| Tommy Bahama | 0.03% | 1.37x |
| Jos A. Bank Clothiers | 0.20% | 1.36x |
| Talbots | 0.07% | 1.32x |
| Ralph Lauren | 0.01% | 1.29x |
| Brooks Brothers | 0.05% | 1.21x |
| Kate Spade | 0.02% | 1.19x |
| J. Crew | 0.05% | 1.18x |
| LL Bean | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Beach Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
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WEBSITES
The Beach Supplies Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach Supplies Shoppers audience is academy.com.
| Website | Composition | Index |
| academy.com | 1.79% | 28.32x |
| golfgalaxy.com | 1.21% | 23.19x |
| pier1.com | 1.30% | 21.44x |
| belk.com | 1.28% | 21.39x |
| hhgregg.com | 1.09% | 20.36x |
| fleetfarm.com | 1.02% | 19.84x |
| crutchfield.com | 1.96% | 18.70x |
| boxofficeticketsales.com | 1.32% | 18.65x |
| bbb.org | 4.78% | 18.35x |
| gnc.com | 1.33% | 17.70x |
Composition Percentage:
The overlap percentage between the Beach Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach Supplies Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.16% | 11.64x |
| ISPs & Local Services | 0.10% | 11.42x |
| South Carolina Travel | 0.39% | 11.37x |
| Home Improvement Contractor | 1.89% | 11.24x |
| Flags & Trump | 0.10% | 10.59x |
| Holiday Gifts | 0.94% | 10.42x |
| Discount Shopping | 4.69% | 10.24x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.38% | 9.63x |
| South Carolina Beach Travel | 2.45% | 9.34x |
| As Seen On TV Products | 0.08% | 8.90x |
Composition Percentage:
The overlap percentage between the Beach Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Beach Supplies Shoppers audience to the internet population.
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DEMOGRAPHICS
The Beach Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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