Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 3.1 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 27.54% 17.32x
Home Rug Shoppers 27.54% 17.32x
Discount Big Box Shoppers 25.07% 16.46x
Flower & Gift Basket Shoppers 27.81% 16.43x
Budget Grocery Shoppers 26.02% 15.39x
Kids Clothing Shoppers 29.30% 15.28x
Home Decor Shoppers 25.21% 15.24x
Bargain Shopping Researchers 20.82% 14.59x
Headache and Migraine Sufferers 23.09% 14.47x
Casual Dining Restaurant Researchers 28.62% 14.20x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Belk.

Location Composition Index
Belk 0.02% 1.16x
Jos A. Bank Clothiers 0.15% 1.13x
Charlotte Russe 0.02% 1.09x
Mens Wearhouse 0.21% 1.07x
Lane Bryant 0.04% 1.07x
Chicos 0.05% 1.06x
Carhartt 0.20% 1.04x
Kate Spade 0.02% 1.01x
LOFT 0.04% 1.01x
Dressbarn 0.04% 1.00x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is belk.com.

Website Composition Index
belk.com 1.37% 41.85x
ediblearrangements.com 1.20% 38.42x
lifeway.com 4.44% 35.87x
dressbarn.com 1.56% 35.67x
mardel.com 1.07% 35.62x
olivegarden.com 1.58% 35.52x
pier1.com 1.14% 33.51x
compassion.com 1.25% 32.76x
linkshe.com 1.77% 32.52x
toysrus.com 7.46% 31.66x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Christian Youth.

Content Affinity Composition Index
Christian Youth 1.52% 14.75x
Networking Marketing 3.09% 12.96x
Home Printing 0.72% 12.24x
ISPs & Local Services 0.10% 11.53x
Christians Prosperity Gospel 3.64% 11.16x
Arts & Crafts 0.72% 10.80x
Christian Music 2.22% 10.65x
Texas Sporting & Outdoors Cluster 0.42% 10.04x
Christianity - Faith, Charity & Counseling 13.63% 10.02x
Assorted Topics (Phone Cards, Construction, Food Reviews) 13.31% 9.91x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female