Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 5.1 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 36.78% 23.27x
Soap Shoppers 38.41% 22.69x
Home Goods Shoppers 40.09% 22.50x
Womens Subscription Box Shoppers 36.20% 21.61x
Dance Clothing Shoppers 38.16% 21.30x
Shapewear & Leggings Shoppers 34.83% 21.24x
Budget Grocery Shoppers 32.42% 21.18x
Tea Drinkers 26.95% 20.71x
Womens Fashion Brands Shoppers 36.70% 20.25x
Big Box Shoppers 33.27% 19.62x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.39x
Dressbarn 0.04% 1.27x
Bonobos 0.01% 1.27x
Chicos 0.05% 1.19x
Buckle 0.06% 1.16x
Belk 0.01% 1.16x
Old Navy 0.08% 1.16x
Gymboree 0.05% 1.15x
Tommy Bahama 0.01% 1.13x
Eddie Bauer 0.02% 1.12x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is sportrider.com.

Website Composition Index
sportrider.com 1.12% 32.92x
sallybeauty.com 10.37% 31.06x
superstreetbike.com 1.05% 30.56x
streetchopperweb.com 1.02% 29.66x
kirklands.com 3.44% 29.30x
spirithalloween.com 1.08% 29.19x
rue21.com 2.28% 27.70x
bitlanders.com 1.01% 27.35x
toysrus.com 2.25% 26.91x
katvondbeauty.com 1.23% 25.99x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 3.23% 18.62x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 17.75x
Cosmetics Business 0.48% 17.63x
Dermatology 2.72% 15.88x
Beauty & Cosmetics 2.50% 15.40x
ISPs & Local Services 0.02% 15.04x
Networking Marketing 1.43% 14.68x
Higher-End Fashion Brands 0.62% 14.26x
Unique & Personalized Fashion 2.20% 14.09x
As Seen On TV Products 0.04% 12.97x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female