BEAUTY & SKINCARE BUYERS

Audience Size: 2.8 Million Devices

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Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Discount Big Box Shoppers.

Interest	Composition	Index
Discount Big Box Shoppers	24.43%	16.87x
Flower & Gift Basket Shoppers	27.44%	16.35x
Kids Clothing Shoppers	29.95%	16.33x
Budget Grocery Shoppers	26.07%	15.76x
Home Decor Shoppers	24.15%	15.17x
Bargain Shopping Researchers	20.79%	14.60x
Casual Dining Restaurant Researchers	29.27%	14.42x
Italian Chain Restaurant Eaters	27.73%	14.16x
Online Directory Searchers	21.90%	14.10x
Online Home Decor Shoppers	20.25%	14.06x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Belk.

Location	Composition	Index
Belk	0.02%	1.51x
Chicos	0.04%	1.24x
Lorna Jane	0.00%	1.11x
Eddie Bauer	0.01%	1.11x
Carhartt	0.16%	1.09x
Columbia	0.01%	1.07x
LOFT	0.03%	1.06x
REI	0.01%	1.06x
Old Navy	0.05%	1.03x
Dressbarn	0.03%	1.01x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is christopherandbanks.com.

Website	Composition	Index
christopherandbanks.com	0.26%	80.59x
mygirlfriendshouse.com	0.26%	72.74x
findsmarter.com	0.13%	71.42x
izito.com	0.16%	69.15x
marykay.com	0.38%	66.68x
ashleyfurniturehomestore.com	0.26%	63.04x
hobbylobby.com	0.17%	62.85x
arcadeyum.com	0.11%	62.44x
jessicalondon.com	0.11%	61.81x
shop.hobbylobby.com	0.62%	60.65x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Christian Youth.

Content Affinity	Composition	Index
Christian Youth	1.66%	13.22x
Networking Marketing	3.81%	12.10x
Home Printing	0.93%	11.96x
ISPs & Local Services	0.17%	11.62x
Arts & Crafts	0.79%	10.92x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	0.72%	10.61x
Assorted Topics #11413 (Phone Cards, Construction, Food Reviews)	12.65%	10.50x
Christians Prosperity Gospel	3.60%	10.31x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales)	0.11%	10.27x
Christianity - Faith, Charity & Counseling	13.19%	9.87x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age and income brackets.

Age

65+

Income

$50,000-$74,999