Explore the Beauty & Skincare Buyers Audience
Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 607 thousand unique devices whose actions qualify for the Beauty & Skincare Buyers audience.
INTERESTS
The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.
| Interest | Composition | Index |
| Home Goods Shoppers | 34.40% | 17.44x |
| Dance Clothing Shoppers | 32.66% | 16.64x |
| Soap Shoppers | 30.90% | 16.60x |
| Trendy Shoe Shoppers | 25.19% | 16.20x |
| Womens Subscription Box Shoppers | 28.17% | 16.14x |
| Budget Grocery Shoppers | 26.54% | 15.53x |
| True Crime Podcast Listeners | 0.09% | 15.32x |
| Shapewear & Leggings Shoppers | 26.12% | 15.23x |
| Womens Fashion Brands Shoppers | 29.82% | 14.84x |
| Luxury Retail Shoppers | 36.45% | 14.71x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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APPAREL RETAILERS
The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.75x |
| Old Navy | 0.03% | 1.72x |
| Talbots | 0.01% | 1.67x |
| Buckle | 0.01% | 1.54x |
| Victoria's Secret | 0.02% | 1.44x |
| Jos A. Bank Clothiers | 0.01% | 1.44x |
| White House Black Market | 0.01% | 1.31x |
| Maurices | 0.02% | 1.24x |
| Express | 0.01% | 1.21x |
| Journeys | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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WEBSITES
The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is reecenichols.com.
| Website | Composition | Index |
| reecenichols.com | 1.19% | 29.63x |
| sallybeauty.com | 3.25% | 27.69x |
| cosmoprofbeauty.com | 1.25% | 27.64x |
| sephora.com | 1.68% | 24.54x |
| journeys.com | 1.04% | 21.52x |
| silverdollarcity.com | 1.04% | 19.81x |
| hy-vee.com | 2.16% | 19.28x |
| mysubscriptionaddiction.com | 1.79% | 19.23x |
| afw.com | 1.26% | 19.10x |
| youngliving.com | 2.97% | 18.94x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.38% | 19.41x |
| Hair & Beauty | 1.05% | 16.43x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 16.00x |
| Networking Marketing | 0.51% | 13.38x |
| Unique & Personalized Fashion | 1.24% | 11.95x |
| Cheerleading | 0.29% | 11.67x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 11.44x |
| Apartment & Community Real Estate Researchers | 0.06% | 11.31x |
| Beauty & Cosmetics | 1.21% | 11.31x |
| Dermatology | 0.62% | 11.20x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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DEMOGRAPHICS
The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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