Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 4.1 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 31.22% 22.65x
Soap Shoppers 35.46% 22.44x
Home Goods Shoppers 37.86% 22.12x
Womens Subscription Box Shoppers 33.66% 22.04x
Dance Clothing Shoppers 36.62% 21.37x
Shapewear & Leggings Shoppers 32.68% 20.67x
Womens Fashion Brands Shoppers 34.71% 20.62x
Budget Grocery Shoppers 28.88% 19.92x
Engagement Ring Shoppers 32.67% 19.55x
Tea Drinkers 24.29% 19.17x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.56x
J. Crew 0.01% 1.54x
Lane Bryant 0.02% 1.53x
White House Black Market 0.02% 1.48x
Chicos 0.02% 1.46x
LOFT 0.02% 1.46x
Express 0.02% 1.31x
Michael Kors 0.01% 1.21x
Victoria's Secret 0.03% 1.19x
Journeys 0.02% 1.17x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is sallybeauty.com.

Website Composition Index
sallybeauty.com 7.89% 32.51x
reecenichols.com 2.07% 30.38x
bbtheatres.com 1.62% 30.00x
kirklands.com 2.93% 29.40x
cosmoprofbeauty.com 2.31% 28.32x
scrubsandbeyond.com 1.19% 27.49x
rue21.com 1.55% 27.45x
sephora.com 3.44% 27.44x
journeys.com 2.70% 25.07x
rossstores.com 1.93% 24.61x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.53% 24.99x
Hair & Beauty 2.31% 21.40x
Beauty & Cosmetics 2.04% 17.19x
Dermatology 1.58% 16.02x
Networking Marketing 0.97% 15.77x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 15.77x
Unique & Personalized Fashion 1.84% 15.71x
Cheerleading 0.66% 14.49x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 13.81x
Promo Codes 4.73% 12.49x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female