Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 1.3 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Skin Care Researchers.

Interest Composition Index
Skin Care Researchers 50.07% 71.29x
Makeup Researchers 49.02% 63.41x
Curly Hair Care Shoppers 29.92% 62.71x
Women’s Fashion Blogs Readers 24.13% 59.00x
Grandparents 16.56% 58.91x
Women's Fashion Magazine Readers 37.64% 56.83x
Women's Fitness Enthusiasts 25.36% 56.32x
Women’s Lifestyle Blogs Researchers 11.44% 55.74x
Trendy Shoe Shoppers 33.17% 55.00x
Wellness Enthusiasts 9.90% 54.26x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.31x
Urban Outfitters 0.01% 1.29x
Maurices 0.02% 0.92x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is beautifulwithbrains.com.

Website Composition Index
beautifulwithbrains.com 1.03% 67.36x
androidapps.com 1.36% 58.34x
theskincareedit.com 3.29% 56.09x
abeautyedit.com 1.90% 51.71x
thirstyfornews.com 4.38% 45.85x
retailmenot.ca 1.17% 44.88x
katiegoesplatinum.com 1.52% 43.60x
maneaddicts.com 6.61% 43.26x
primewomen.com 2.58% 41.98x
awellstyledlife.com 2.44% 40.98x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.30% 37.77x
Parenting & Children's Activities 0.23% 35.33x
Perfume, Makeup & Cosmetics 0.54% 31.64x
Travel, Food, Fashion & Fitness 1.76% 28.55x
Canada Consumer Product Cluster 0.97% 23.72x
Comedy Content 0.14% 22.78x
Dental Health 0.15% 22.46x
DIY Decoration & Furniture 2.72% 22.34x
Vegans & Animal Welfare 0.12% 21.89x
Female Lifestyle Content Readers 1.44% 21.61x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female