Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 4 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 34.17% 21.09x
Trendy Shoe Shoppers 26.21% 20.61x
Soap Shoppers 31.51% 20.44x
Dance Clothing Shoppers 33.21% 20.09x
Womens Subscription Box Shoppers 30.77% 19.97x
Budget Grocery Shoppers 24.78% 18.97x
Shapewear & Leggings Shoppers 27.91% 18.65x
Womens Fashion Brands Shoppers 31.09% 18.53x
Engagement Ring Shoppers 29.57% 17.96x
Big Box Shoppers 26.12% 17.71x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.86x
Dressbarn 0.01% 1.34x
Victoria's Secret 0.01% 1.32x
Maurices 0.02% 1.25x
Journeys 0.01% 1.17x
Carhartt 0.16% 1.09x
Mens Wearhouse 0.01% 1.08x
The Childrens Place 0.01% 1.03x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is reecenichols.com.

Website Composition Index
reecenichols.com 1.60% 33.20x
bbtheatres.com 1.26% 32.86x
sallybeauty.com 5.11% 32.02x
cosmoprofbeauty.com 1.69% 30.64x
kirklands.com 1.82% 28.53x
sephora.com 2.35% 28.19x
fentybeauty.com 1.20% 25.31x
ilovedooney.com 1.26% 24.75x
journeys.com 1.70% 24.68x
rossstores.com 1.14% 23.94x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.43% 23.28x
Hair & Beauty 1.57% 20.34x
Networking Marketing 0.74% 16.47x
Beauty & Cosmetics 1.53% 15.31x
Dermatology 1.02% 15.07x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 14.81x
Unique & Personalized Fashion 1.43% 14.25x
Cheerleading 0.42% 13.66x
Higher-End Fashion Brands 0.19% 12.76x
Toys Shopping 1.37% 12.29x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female