Explore the Beauty & Skincare Buyers Audience
Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.
INTERESTS
The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Skincare Buyers audience is Trendy Shoe Shoppers.
| Interest | Composition | Index |
| Trendy Shoe Shoppers | 36.78% | 23.27x |
| Soap Shoppers | 38.41% | 22.69x |
| Home Goods Shoppers | 40.09% | 22.50x |
| Womens Subscription Box Shoppers | 36.20% | 21.61x |
| Dance Clothing Shoppers | 38.16% | 21.30x |
| Shapewear & Leggings Shoppers | 34.83% | 21.24x |
| Budget Grocery Shoppers | 32.42% | 21.18x |
| Tea Drinkers | 26.95% | 20.71x |
| Womens Fashion Brands Shoppers | 36.70% | 20.25x |
| Big Box Shoppers | 33.27% | 19.62x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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APPAREL RETAILERS
The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.39x |
| Dressbarn | 0.04% | 1.27x |
| Bonobos | 0.01% | 1.27x |
| Chicos | 0.05% | 1.19x |
| Buckle | 0.06% | 1.16x |
| Belk | 0.01% | 1.16x |
| Old Navy | 0.08% | 1.16x |
| Gymboree | 0.05% | 1.15x |
| Tommy Bahama | 0.01% | 1.13x |
| Eddie Bauer | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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WEBSITES
The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is sportrider.com.
| Website | Composition | Index |
| sportrider.com | 1.12% | 32.92x |
| sallybeauty.com | 10.37% | 31.06x |
| superstreetbike.com | 1.05% | 30.56x |
| streetchopperweb.com | 1.02% | 29.66x |
| kirklands.com | 3.44% | 29.30x |
| spirithalloween.com | 1.08% | 29.19x |
| rue21.com | 2.28% | 27.70x |
| bitlanders.com | 1.01% | 27.35x |
| toysrus.com | 2.25% | 26.91x |
| katvondbeauty.com | 1.23% | 25.99x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 3.23% | 18.62x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.20% | 17.75x |
| Cosmetics Business | 0.48% | 17.63x |
| Dermatology | 2.72% | 15.88x |
| Beauty & Cosmetics | 2.50% | 15.40x |
| ISPs & Local Services | 0.02% | 15.04x |
| Networking Marketing | 1.43% | 14.68x |
| Higher-End Fashion Brands | 0.62% | 14.26x |
| Unique & Personalized Fashion | 2.20% | 14.09x |
| As Seen On TV Products | 0.04% | 12.97x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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DEMOGRAPHICS
The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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