Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 3.1 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 33.69% 23.99x
Budget Grocery Shoppers 24.16% 22.30x
Soap Shoppers 30.16% 22.12x
Trendy Shoe Shoppers 21.37% 21.99x
Dance Clothing Shoppers 33.44% 21.38x
Womens Subscription Box Shoppers 26.45% 20.80x
Home Goods Supercenter Shoppers 26.18% 20.37x
Home Rug Shoppers 26.18% 20.37x
Big Box Shoppers 23.52% 19.97x
Shapewear & Leggings Shoppers 26.41% 19.80x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.35x
Express 0.01% 1.31x
American Eagle Outfitters 0.01% 1.28x
Journeys 0.02% 1.23x
Old Navy 0.02% 1.20x
Victoria's Secret 0.02% 1.16x
Buckle 0.01% 1.16x
Carhartt 0.11% 1.08x
The Childrens Place 0.01% 0.97x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is youngliving.com.

Website Composition Index
youngliving.com 1.30% 27.21x
nyandcompany.com 2.04% 26.93x
mcalistersdeli.com 1.38% 26.16x
bjc.org 1.01% 24.11x
hudsonyardsnewyork.com 1.42% 23.02x
culvers.com 1.80% 21.76x
steinmart.com 2.19% 21.37x
crocs.com 1.69% 21.04x
shein.com 1.06% 20.93x
walmart.com 1.55% 20.57x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.19% 23.55x
Hair & Beauty 0.30% 16.80x
Cheerleading 0.09% 15.56x
Higher-End Fashion Brands 0.04% 14.96x
Texas Sporting & Outdoors Cluster 0.03% 14.19x
Dermatology 0.23% 13.92x
Consumer Rewards 0.03% 13.80x
Women Shoppers 2.02% 13.75x
Promo Codes 1.27% 13.71x
Unique & Personalized Fashion 0.75% 13.61x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female