
Explore the Beauty & Skincare Buyers Audience
Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

INTERESTS
The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Skincare Buyers audience is Skin Care Researchers.
Interest | Composition | Index |
Skin Care Researchers | 50.07% | 71.29x |
Makeup Researchers | 49.02% | 63.41x |
Curly Hair Care Shoppers | 29.92% | 62.71x |
Women’s Fashion Blogs Readers | 24.13% | 59.00x |
Grandparents | 16.56% | 58.91x |
Women's Fashion Magazine Readers | 37.64% | 56.83x |
Women's Fitness Enthusiasts | 25.36% | 56.32x |
Women’s Lifestyle Blogs Researchers | 11.44% | 55.74x |
Trendy Shoe Shoppers | 33.17% | 55.00x |
Wellness Enthusiasts | 9.90% | 54.26x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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APPAREL RETAILERS
The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Old Navy.
Location | Composition | Index |
Old Navy | 0.01% | 1.31x |
Urban Outfitters | 0.01% | 1.29x |
Maurices | 0.02% | 0.92x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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WEBSITES
The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is beautifulwithbrains.com.
Website | Composition | Index |
beautifulwithbrains.com | 1.03% | 67.36x |
androidapps.com | 1.36% | 58.34x |
theskincareedit.com | 3.29% | 56.09x |
abeautyedit.com | 1.90% | 51.71x |
thirstyfornews.com | 4.38% | 45.85x |
retailmenot.ca | 1.17% | 44.88x |
katiegoesplatinum.com | 1.52% | 43.60x |
maneaddicts.com | 6.61% | 43.26x |
primewomen.com | 2.58% | 41.98x |
awellstyledlife.com | 2.44% | 40.98x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Beauty & Cosmetics.
Content Affinity | Composition | Index |
Beauty & Cosmetics | 0.30% | 37.77x |
Parenting & Children's Activities | 0.23% | 35.33x |
Perfume, Makeup & Cosmetics | 0.54% | 31.64x |
Travel, Food, Fashion & Fitness | 1.76% | 28.55x |
Canada Consumer Product Cluster | 0.97% | 23.72x |
Comedy Content | 0.14% | 22.78x |
Dental Health | 0.15% | 22.46x |
DIY Decoration & Furniture | 2.72% | 22.34x |
Vegans & Animal Welfare | 0.12% | 21.89x |
Female Lifestyle Content Readers | 1.44% | 21.61x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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DEMOGRAPHICS
The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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