Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 3.1 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 24.58% 21.24x
Budget Grocery Shoppers 17.67% 19.50x
Home Goods Supercenter Shoppers 20.12% 18.91x
Home Rug Shoppers 20.12% 18.91x
Trendy Shoe Shoppers 11.75% 18.26x
Soap Shoppers 22.46% 18.26x
Dance Clothing Shoppers 26.34% 17.51x
Home Decor Shoppers 16.91% 17.50x
Holiday Gift Shoppers 11.72% 16.96x
Big Box Shoppers 17.28% 16.79x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.66x
Coach 0.02% 1.49x
Eddie Bauer 0.02% 1.43x
Talbots 0.02% 1.37x
Maurices 0.07% 1.36x
Dressbarn 0.03% 1.34x
LOFT 0.04% 1.30x
Buckle 0.05% 1.27x
Lane Bryant 0.04% 1.24x
White House Black Market 0.04% 1.22x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is hudsonyardsnewyork.com.

Website Composition Index
hudsonyardsnewyork.com 2.01% 24.21x
jocogov.org 1.08% 19.61x
tanga.com 1.77% 16.81x
partycity.com 4.26% 16.54x
buffalowildwings.com 1.60% 15.06x
cvs.com 1.56% 13.19x
kctv5.com 5.62% 13.18x
michiganbulb.com 2.26% 12.88x
freddysusa.com 1.19% 12.73x
wayfair.com 19.23% 12.50x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.11% 26.61x
Toys Shopping 0.08% 14.35x
Eye Health & Vision 0.05% 11.79x
Organic Beauty & Skincare Products 0.03% 11.56x
Women Shoppers 0.11% 10.70x
Promo Codes 0.34% 10.61x
Flower Shopping 0.02% 10.11x
Bridal Fashion 0.11% 9.21x
Medical Supplies and Information 0.29% 8.69x
Rural Living 0.02% 8.32x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female