Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 607 Thousand Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 607 thousand unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 34.40% 17.44x
Dance Clothing Shoppers 32.66% 16.64x
Soap Shoppers 30.90% 16.60x
Trendy Shoe Shoppers 25.19% 16.20x
Womens Subscription Box Shoppers 28.17% 16.14x
Budget Grocery Shoppers 26.54% 15.53x
True Crime Podcast Listeners 0.09% 15.32x
Shapewear & Leggings Shoppers 26.12% 15.23x
Womens Fashion Brands Shoppers 29.82% 14.84x
Luxury Retail Shoppers 36.45% 14.71x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.75x
Old Navy 0.03% 1.72x
Talbots 0.01% 1.67x
Buckle 0.01% 1.54x
Victoria's Secret 0.02% 1.44x
Jos A. Bank Clothiers 0.01% 1.44x
White House Black Market 0.01% 1.31x
Maurices 0.02% 1.24x
Express 0.01% 1.21x
Journeys 0.01% 1.19x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is reecenichols.com.

Website Composition Index
reecenichols.com 1.19% 29.63x
sallybeauty.com 3.25% 27.69x
cosmoprofbeauty.com 1.25% 27.64x
sephora.com 1.68% 24.54x
journeys.com 1.04% 21.52x
silverdollarcity.com 1.04% 19.81x
hy-vee.com 2.16% 19.28x
mysubscriptionaddiction.com 1.79% 19.23x
afw.com 1.26% 19.10x
youngliving.com 2.97% 18.94x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.38% 19.41x
Hair & Beauty 1.05% 16.43x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 16.00x
Networking Marketing 0.51% 13.38x
Unique & Personalized Fashion 1.24% 11.95x
Cheerleading 0.29% 11.67x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 11.44x
Apartment & Community Real Estate Researchers 0.06% 11.31x
Beauty & Cosmetics 1.21% 11.31x
Dermatology 0.62% 11.20x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female