Explore the Beauty & Skincare Buyers Audience
Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.
INTERESTS
The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Skincare Buyers audience is Trendy Shoe Shoppers.
| Interest | Composition | Index |
| Trendy Shoe Shoppers | 38.19% | 28.59x |
| Home Goods Shoppers | 41.25% | 27.45x |
| Soap Shoppers | 39.88% | 27.36x |
| Budget Grocery Shoppers | 34.36% | 26.27x |
| Dance Clothing Shoppers | 40.75% | 25.29x |
| Womens Subscription Box Shoppers | 38.58% | 25.20x |
| Tea Drinkers | 30.17% | 25.08x |
| Big Box Shoppers | 35.11% | 24.40x |
| Bargain Shopping Researchers | 30.60% | 24.15x |
| Engagement Ring Shoppers | 39.24% | 24.02x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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APPAREL RETAILERS
The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.38x |
| Madewell | 0.02% | 1.34x |
| Tommy Bahama | 0.02% | 1.31x |
| Chicos | 0.05% | 1.30x |
| Charlotte Russe | 0.03% | 1.30x |
| Buckle | 0.05% | 1.28x |
| Bonobos | 0.01% | 1.28x |
| Dressbarn | 0.04% | 1.26x |
| Carhartt | 0.18% | 1.22x |
| Gymboree | 0.05% | 1.22x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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WEBSITES
The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is morphebrushes.com.
| Website | Composition | Index |
| morphebrushes.com | 1.14% | 48.37x |
| katespade.com | 1.50% | 44.68x |
| yankeecandle.com | 1.10% | 43.26x |
| waterskimag.com | 1.21% | 42.65x |
| sportrider.com | 1.50% | 41.13x |
| streetchopperweb.com | 1.37% | 38.95x |
| superstreetbike.com | 1.40% | 38.78x |
| spirithalloween.com | 1.82% | 37.98x |
| sallybeauty.com | 14.20% | 37.69x |
| familydoctor.org | 1.24% | 36.64x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 4.15% | 20.45x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.27% | 19.81x |
| Dermatology | 3.65% | 18.16x |
| Cosmetics Business | 0.56% | 17.92x |
| Beauty & Cosmetics | 2.96% | 17.41x |
| ISPs & Local Services | 0.04% | 17.20x |
| Higher-End Fashion Brands | 0.85% | 16.52x |
| Beach & Intimate Wear | 0.60% | 15.19x |
| As Seen On TV Products | 0.06% | 15.17x |
| Networking Marketing | 1.83% | 14.99x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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DEMOGRAPHICS
The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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