Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 4.5 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 38.19% 28.59x
Home Goods Shoppers 41.25% 27.45x
Soap Shoppers 39.88% 27.36x
Budget Grocery Shoppers 34.36% 26.27x
Dance Clothing Shoppers 40.75% 25.29x
Womens Subscription Box Shoppers 38.58% 25.20x
Tea Drinkers 30.17% 25.08x
Big Box Shoppers 35.11% 24.40x
Bargain Shopping Researchers 30.60% 24.15x
Engagement Ring Shoppers 39.24% 24.02x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.38x
Madewell 0.02% 1.34x
Tommy Bahama 0.02% 1.31x
Chicos 0.05% 1.30x
Charlotte Russe 0.03% 1.30x
Buckle 0.05% 1.28x
Bonobos 0.01% 1.28x
Dressbarn 0.04% 1.26x
Carhartt 0.18% 1.22x
Gymboree 0.05% 1.22x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is morphebrushes.com.

Website Composition Index
morphebrushes.com 1.14% 48.37x
katespade.com 1.50% 44.68x
yankeecandle.com 1.10% 43.26x
waterskimag.com 1.21% 42.65x
sportrider.com 1.50% 41.13x
streetchopperweb.com 1.37% 38.95x
superstreetbike.com 1.40% 38.78x
spirithalloween.com 1.82% 37.98x
sallybeauty.com 14.20% 37.69x
familydoctor.org 1.24% 36.64x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 4.15% 20.45x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.27% 19.81x
Dermatology 3.65% 18.16x
Cosmetics Business 0.56% 17.92x
Beauty & Cosmetics 2.96% 17.41x
ISPs & Local Services 0.04% 17.20x
Higher-End Fashion Brands 0.85% 16.52x
Beach & Intimate Wear 0.60% 15.19x
As Seen On TV Products 0.06% 15.17x
Networking Marketing 1.83% 14.99x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female