Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 2.8 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 24.02% 17.30x
Flower & Gift Basket Shoppers 26.38% 17.01x
Budget Grocery Shoppers 25.41% 16.27x
Kids Clothing Shoppers 28.39% 16.26x
Home Decor Shoppers 23.17% 15.83x
Casual Dining Restaurant Researchers 28.40% 14.98x
Bargain Shopping Researchers 21.60% 14.65x
Online Directory Searchers 22.02% 14.63x
Online Home Decor Shoppers 20.35% 14.63x
Italian Chain Restaurant Eaters 25.33% 14.51x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.40x
Belk 0.02% 1.22x
Lane Bryant 0.04% 1.21x
Saint Laurent Paris 0.01% 1.20x
Chicos 0.05% 1.12x
LOFT 0.04% 1.10x
Carhartt 0.19% 1.10x
Lorna Jane 0.01% 1.07x
Eddie Bauer 0.01% 1.03x
Dressbarn 0.04% 1.02x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is sportsmarketing.tv.

Website Composition Index
sportsmarketing.tv 1.06% 43.02x
musivisa.com 1.04% 40.80x
mamasabe.net 1.09% 40.43x
recipevip.com 1.10% 39.17x
ulta.com 1.13% 36.70x
belk.com 1.73% 36.46x
roughlyexplained.com 1.24% 34.54x
cooks.com 1.01% 33.49x
lifeway.com 5.06% 32.15x
ediblearrangements.com 1.51% 32.10x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Christian Youth.

Content Affinity Composition Index
Christian Youth 1.73% 14.13x
Networking Marketing 3.56% 12.61x
Home Printing 0.88% 11.93x
ISPs & Local Services 0.14% 11.66x
Christians Prosperity Gospel 3.73% 10.75x
Arts & Crafts 0.77% 10.46x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 10.11x
Assorted Topics #11413 (Phone Cards, Construction, Food Reviews) 13.55% 10.03x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.74% 10.03x
Christian Music 2.49% 9.88x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female