Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 3.5 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 30.06% 18.90x
Soap Shoppers 27.34% 17.36x
Budget Grocery Shoppers 21.50% 17.13x
Trendy Shoe Shoppers 18.47% 16.80x
Home Rug Shoppers 23.56% 16.58x
Home Goods Supercenter Shoppers 23.56% 16.58x
Holiday Gift Shoppers 15.54% 16.55x
Dance Clothing Shoppers 29.49% 16.35x
Womens Subscription Box Shoppers 24.96% 15.98x
Home Decor Shoppers 21.40% 15.54x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.43x
Old Navy 0.04% 1.43x
Eddie Bauer 0.01% 1.42x
Journeys 0.03% 1.40x
Forever 21 0.01% 1.40x
Victoria's Secret 0.03% 1.31x
Gap 0.02% 1.29x
Zumiez 0.02% 1.24x
Chicos 0.02% 1.23x
White House Black Market 0.02% 1.23x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is hudsonyardsnewyork.com.

Website Composition Index
hudsonyardsnewyork.com 1.74% 21.90x
jocogov.org 1.40% 17.46x
dollartree.com 1.38% 15.95x
nih.gov 1.17% 15.43x
tanga.com 1.99% 15.02x
petsuppliesplus.com 2.12% 14.94x
officedepot.com 2.85% 14.35x
feastmagazine.com 1.22% 14.19x
usps.com 1.64% 14.02x
partycity.com 11.53% 14.02x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.17% 22.70x
Hair & Beauty 0.10% 15.42x
Tattoos & Costumes 0.03% 13.41x
Cheerleading 0.03% 12.34x
Networking Marketing 0.05% 12.19x
Dermatology 0.10% 12.10x
Women Shoppers 0.68% 11.54x
Beach & Intimate Wear 0.03% 11.42x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 10.70x
Organic Beauty & Skincare Products 0.11% 10.70x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female