Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 3.3 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 30.76% 21.06x
Soap Shoppers 27.34% 19.42x
Budget Grocery Shoppers 21.99% 19.25x
Trendy Shoe Shoppers 18.51% 18.94x
Dance Clothing Shoppers 29.10% 18.53x
Home Rug Shoppers 23.91% 18.24x
Home Goods Supercenter Shoppers 23.91% 18.23x
Womens Subscription Box Shoppers 24.74% 17.91x
Big Box Shoppers 22.10% 17.33x
Shapewear & Leggings Shoppers 25.17% 17.19x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.98x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is nyandcompany.com.

Website Composition Index
nyandcompany.com 1.20% 25.13x
hudsonyardsnewyork.com 1.32% 23.62x
tula.com 1.30% 21.05x
steinmart.com 1.27% 19.57x
crackerbarrel.com 1.40% 17.22x
traderjoes.com 1.22% 17.15x
planetfitness.com 1.01% 16.56x
dollartree.com 2.26% 16.32x
jocogov.org 1.39% 15.87x
greatclips.com 1.48% 15.20x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.18% 23.24x
Networking Marketing 0.12% 15.74x
Hair & Beauty 0.13% 15.57x
Cheerleading 0.06% 15.52x
Higher-End Fashion Brands 0.03% 15.11x
Costumes 0.03% 15.11x
Hipster Clothing 0.03% 13.00x
Dermatology 0.13% 12.76x
Promo Codes 0.72% 12.76x
Texas Sporting & Outdoors Cluster 0.02% 12.41x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female