Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 2.3 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 21.40% 20.07x
Kids Clothing Shoppers 19.43% 19.81x
Apartment Furniture Shoppers 15.88% 19.76x
Department Store Shoppers 17.72% 17.24x
Home Rug Shoppers 17.36% 17.12x
Budget Grocery Shoppers 14.62% 17.07x
Discount Womens Shoes Shoppers 16.35% 16.84x
Holiday Gift Shoppers 8.80% 16.76x
Holiday Season Department Store Deal Shoppers 18.21% 16.17x
Trendy Shoe Shoppers 8.20% 16.12x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.44x
Banana Republic 0.02% 1.31x
Express 0.02% 1.30x
Eddie Bauer 0.01% 1.29x
Maurices 0.04% 1.29x
Zumiez 0.03% 1.20x
Journeys 0.02% 1.18x
LOFT 0.01% 1.14x
Urban Outfitters 0.01% 1.13x
Gap 0.01% 1.09x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is hudsonyardsnewyork.com.

Website Composition Index
hudsonyardsnewyork.com 1.83% 21.95x
partycity.com 1.36% 15.58x
tanga.com 1.64% 15.05x
catofashions.com 1.82% 14.35x
buffalowildwings.com 1.49% 13.51x
weddingwire.com 1.60% 12.88x
dailysteals.com 1.56% 12.61x
groupon.com 20.99% 12.60x
kctv5.com 4.56% 11.83x
wayfair.com 7.34% 11.64x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.11% 20.03x
Toys Shopping 0.03% 13.74x
Women Shoppers 0.06% 12.88x
Nutrition & Diabetic Living 0.05% 11.52x
Dermatology 0.02% 9.60x
University Press 0.04% 8.82x
Promo Codes 0.22% 8.54x
Cheerleading 0.04% 8.39x
Beauty & Cosmetics 0.14% 8.34x
Furniture Shopping 0.06% 8.03x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female