Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 3.1 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 28.39% 21.22x
Budget Grocery Shoppers 21.08% 19.30x
Home Rug Shoppers 22.46% 19.02x
Home Goods Supercenter Shoppers 22.46% 19.02x
Soap Shoppers 25.99% 18.72x
Trendy Shoe Shoppers 16.37% 18.26x
Dance Clothing Shoppers 29.05% 18.24x
Holiday Gift Shoppers 14.42% 17.92x
Home Decor Shoppers 19.83% 17.53x
Big Box Shoppers 19.90% 16.86x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Coach.

Location Composition Index
Coach 0.01% 1.80x
Eddie Bauer 0.01% 1.52x
LOFT 0.03% 1.48x
Gymboree 0.02% 1.43x
Gap 0.03% 1.42x
Old Navy 0.05% 1.40x
Dressbarn 0.02% 1.40x
White House Black Market 0.03% 1.39x
Maurices 0.05% 1.38x
Mens Wearhouse 0.04% 1.37x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is hudsonyardsnewyork.com.

Website Composition Index
hudsonyardsnewyork.com 1.85% 23.48x
jocogov.org 1.30% 17.64x
tanga.com 1.90% 17.35x
petsuppliesplus.com 1.50% 16.86x
partycity.com 7.68% 16.20x
nih.gov 1.08% 16.13x
kansascitymag.com 1.00% 15.52x
feastmagazine.com 1.08% 15.29x
usps.com 1.13% 15.29x
buffalowildwings.com 1.53% 14.72x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.14% 26.70x
Hair & Beauty 0.03% 14.75x
Vitamin Shoppers 0.03% 13.35x
Illinois 0.04% 13.11x
Organic Beauty & Skincare Products 0.08% 12.48x
Chef & Restaurant Resources 0.03% 12.29x
Women Shoppers 0.32% 12.14x
Promo Codes 0.39% 11.45x
Toys Shopping 0.18% 11.38x
Disease Cluster 0.03% 10.53x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female