Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 2.6 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 37.82% 43.36x
Home Goods Shoppers 39.60% 41.72x
Soap Shoppers 36.13% 41.16x
Sun Protection Shoppers 35.76% 39.81x
Budget Grocery Shoppers 29.45% 39.57x
Womens Subscription Box Shoppers 35.65% 38.75x
Orlando Activities Researchers 30.45% 38.46x
Engagement Ring Shoppers 42.02% 38.45x
Nashville Activity Researchers 29.92% 37.47x
Tea Drinkers 30.57% 37.16x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.46% 1.55x
Buckle 0.26% 1.44x
Mens Wearhouse 0.68% 1.43x
Belk 0.02% 1.37x
Bonobos 0.08% 1.32x
Chicos 0.08% 1.28x
Johnston and Murphy 0.18% 1.27x
White House Black Market 0.28% 1.26x
Tommy Bahama 0.04% 1.22x
Supreme 0.01% 1.20x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is ulta.com.

Website Composition Index
ulta.com 1.76% 99.19x
toofaced.com 1.30% 89.44x
elfcosmetics.com 1.84% 84.64x
charlotterusse.com 3.69% 75.87x
barenecessities.com 1.94% 66.88x
katespade.com 5.53% 63.32x
belk.com 1.81% 62.82x
fossil.com 1.04% 60.73x
whole30.com 1.69% 60.28x
morphebrushes.com 3.31% 60.05x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 2.78% 26.14x
Hair & Beauty 8.82% 25.58x
Beauty & Cosmetics 5.77% 24.34x
Dermatology 9.50% 23.44x
Beach & Intimate Wear 1.68% 21.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 21.05x
Cosmetics Business 0.84% 20.90x
Washington D.C. Hotels 0.02% 20.73x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.56% 20.62x
Unique & Personalized Fashion 4.66% 19.77x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female