BEAUTY & SKINCARE BUYERS

Audience Size: 1.3 Million Devices

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Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Skin Care Researchers.

Interest	Composition	Index
Skin Care Researchers	50.07%	71.29x
Makeup Researchers	49.02%	63.41x
Curly Hair Care Shoppers	29.92%	62.71x
Women’s Fashion Blogs Readers	24.13%	59.00x
Grandparents	16.56%	58.91x
Women's Fashion Magazine Readers	37.64%	56.83x
Women's Fitness Enthusiasts	25.36%	56.32x
Women’s Lifestyle Blogs Researchers	11.44%	55.74x
Trendy Shoe Shoppers	33.17%	55.00x
Wellness Enthusiasts	9.90%	54.26x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.31x
Urban Outfitters	0.01%	1.29x
Maurices	0.02%	0.92x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is beautifulwithbrains.com.

Website	Composition	Index
beautifulwithbrains.com	1.03%	67.36x
androidapps.com	1.36%	58.34x
theskincareedit.com	3.29%	56.09x
abeautyedit.com	1.90%	51.71x
thirstyfornews.com	4.38%	45.85x
retailmenot.ca	1.17%	44.88x
katiegoesplatinum.com	1.52%	43.60x
maneaddicts.com	6.61%	43.26x
primewomen.com	2.58%	41.98x
awellstyledlife.com	2.44%	40.98x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Beauty & Cosmetics.

Content Affinity	Composition	Index
Beauty & Cosmetics	0.30%	37.77x
Parenting & Children's Activities	0.23%	35.33x
Perfume, Makeup & Cosmetics	0.54%	31.64x
Travel, Food, Fashion & Fitness	1.76%	28.55x
Canada Consumer Product Cluster	0.97%	23.72x
Comedy Content	0.14%	22.78x
Dental Health	0.15%	22.46x
DIY Decoration & Furniture	2.72%	22.34x
Vegans & Animal Welfare	0.12%	21.89x
Female Lifestyle Content Readers	1.44%	21.61x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female