BEAUTY & SKINCARE BUYERS

Audience Size: 3.1 Million Devices

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Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest	Composition	Index
Home Goods Shoppers	28.39%	21.22x
Budget Grocery Shoppers	21.08%	19.30x
Home Rug Shoppers	22.46%	19.02x
Home Goods Supercenter Shoppers	22.46%	19.02x
Soap Shoppers	25.99%	18.72x
Trendy Shoe Shoppers	16.37%	18.26x
Dance Clothing Shoppers	29.05%	18.24x
Holiday Gift Shoppers	14.42%	17.92x
Home Decor Shoppers	19.83%	17.53x
Big Box Shoppers	19.90%	16.86x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Coach.

Location	Composition	Index
Coach	0.01%	1.80x
Eddie Bauer	0.01%	1.52x
LOFT	0.03%	1.48x
Gymboree	0.02%	1.43x
Gap	0.03%	1.42x
Old Navy	0.05%	1.40x
Dressbarn	0.02%	1.40x
White House Black Market	0.03%	1.39x
Maurices	0.05%	1.38x
Mens Wearhouse	0.04%	1.37x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is hudsonyardsnewyork.com.

Website	Composition	Index
hudsonyardsnewyork.com	1.85%	23.48x
jocogov.org	1.30%	17.64x
tanga.com	1.90%	17.35x
petsuppliesplus.com	1.50%	16.86x
partycity.com	7.68%	16.20x
nih.gov	1.08%	16.13x
kansascitymag.com	1.00%	15.52x
feastmagazine.com	1.08%	15.29x
usps.com	1.13%	15.29x
buffalowildwings.com	1.53%	14.72x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity	Composition	Index
Cosmetics Business	0.14%	26.70x
Hair & Beauty	0.03%	14.75x
Vitamin Shoppers	0.03%	13.35x
Illinois	0.04%	13.11x
Organic Beauty & Skincare Products	0.08%	12.48x
Chef & Restaurant Resources	0.03%	12.29x
Women Shoppers	0.32%	12.14x
Promo Codes	0.39%	11.45x
Toys Shopping	0.18%	11.38x
Disease Cluster	0.03%	10.53x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female