BEAUTY & SKINCARE BUYERS

Audience Size: 3.1 Million Devices

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Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.

Interest	Composition	Index
Home Goods Shoppers	24.58%	21.24x
Budget Grocery Shoppers	17.67%	19.50x
Home Goods Supercenter Shoppers	20.12%	18.91x
Home Rug Shoppers	20.12%	18.91x
Trendy Shoe Shoppers	11.75%	18.26x
Soap Shoppers	22.46%	18.26x
Dance Clothing Shoppers	26.34%	17.51x
Home Decor Shoppers	16.91%	17.50x
Holiday Gift Shoppers	11.72%	16.96x
Big Box Shoppers	17.28%	16.79x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Kate Spade.

Location	Composition	Index
Kate Spade	0.01%	1.66x
Coach	0.02%	1.49x
Eddie Bauer	0.02%	1.43x
Talbots	0.02%	1.37x
Maurices	0.07%	1.36x
Dressbarn	0.03%	1.34x
LOFT	0.04%	1.30x
Buckle	0.05%	1.27x
Lane Bryant	0.04%	1.24x
White House Black Market	0.04%	1.22x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is hudsonyardsnewyork.com.

Website	Composition	Index
hudsonyardsnewyork.com	2.01%	24.21x
jocogov.org	1.08%	19.61x
tanga.com	1.77%	16.81x
partycity.com	4.26%	16.54x
buffalowildwings.com	1.60%	15.06x
cvs.com	1.56%	13.19x
kctv5.com	5.62%	13.18x
michiganbulb.com	2.26%	12.88x
freddysusa.com	1.19%	12.73x
wayfair.com	19.23%	12.50x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.

Content Affinity	Composition	Index
Cosmetics Business	0.11%	26.61x
Toys Shopping	0.08%	14.35x
Eye Health & Vision	0.05%	11.79x
Organic Beauty & Skincare Products	0.03%	11.56x
Women Shoppers	0.11%	10.70x
Promo Codes	0.34%	10.61x
Flower Shopping	0.02%	10.11x
Bridal Fashion	0.11%	9.21x
Medical Supplies and Information	0.29%	8.69x
Rural Living	0.02%	8.32x

Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female