Explore the Beauty & Skincare Buyers Audience
Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.
INTERESTS
The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Skincare Buyers audience is Home Goods Shoppers.
| Interest | Composition | Index |
| Home Goods Shoppers | 33.69% | 23.99x |
| Budget Grocery Shoppers | 24.16% | 22.30x |
| Soap Shoppers | 30.16% | 22.12x |
| Trendy Shoe Shoppers | 21.37% | 21.99x |
| Dance Clothing Shoppers | 33.44% | 21.38x |
| Womens Subscription Box Shoppers | 26.45% | 20.80x |
| Home Goods Supercenter Shoppers | 26.18% | 20.37x |
| Home Rug Shoppers | 26.18% | 20.37x |
| Big Box Shoppers | 23.52% | 19.97x |
| Shapewear & Leggings Shoppers | 26.41% | 19.80x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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APPAREL RETAILERS
The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.35x |
| Express | 0.01% | 1.31x |
| American Eagle Outfitters | 0.01% | 1.28x |
| Journeys | 0.02% | 1.23x |
| Old Navy | 0.02% | 1.20x |
| Victoria's Secret | 0.02% | 1.16x |
| Buckle | 0.01% | 1.16x |
| Carhartt | 0.11% | 1.08x |
| The Childrens Place | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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WEBSITES
The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is youngliving.com.
| Website | Composition | Index |
| youngliving.com | 1.30% | 27.21x |
| nyandcompany.com | 2.04% | 26.93x |
| mcalistersdeli.com | 1.38% | 26.16x |
| bjc.org | 1.01% | 24.11x |
| hudsonyardsnewyork.com | 1.42% | 23.02x |
| culvers.com | 1.80% | 21.76x |
| steinmart.com | 2.19% | 21.37x |
| crocs.com | 1.69% | 21.04x |
| shein.com | 1.06% | 20.93x |
| walmart.com | 1.55% | 20.57x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.19% | 23.55x |
| Hair & Beauty | 0.30% | 16.80x |
| Cheerleading | 0.09% | 15.56x |
| Higher-End Fashion Brands | 0.04% | 14.96x |
| Texas Sporting & Outdoors Cluster | 0.03% | 14.19x |
| Dermatology | 0.23% | 13.92x |
| Consumer Rewards | 0.03% | 13.80x |
| Women Shoppers | 2.02% | 13.75x |
| Promo Codes | 1.27% | 13.71x |
| Unique & Personalized Fashion | 0.75% | 13.61x |
Composition Percentage:
The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
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DEMOGRAPHICS
The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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