Dstillery Audiences

BEAUTY & SKINCARE BUYERS

Audience Size: 4.2 Million Devices

Explore the Beauty & Skincare Buyers Audience

Below you'll find more information about the Beauty & Skincare Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Beauty & Skincare Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Skincare Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Skincare Buyers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 39.84% 28.58x
Home Goods Shoppers 42.32% 27.74x
Soap Shoppers 39.89% 27.62x
Budget Grocery Shoppers 33.93% 27.19x
Dance Clothing Shoppers 40.96% 26.03x
Womens Subscription Box Shoppers 38.04% 25.55x
Tea Drinkers 32.25% 25.36x
Bargain Shopping Researchers 30.78% 25.19x
Engagement Ring Shoppers 41.00% 25.07x
Big Box Shoppers 34.53% 24.86x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Interest attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Skincare Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Skincare Buyers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.85x
Jos A. Bank Clothiers 0.36% 1.42x
Buckle 0.33% 1.41x
Bonobos 0.10% 1.37x
Mens Wearhouse 0.57% 1.34x
White House Black Market 0.40% 1.33x
Johnston and Murphy 0.49% 1.20x
Patagonia 0.01% 1.08x
Lane Bryant 0.05% 1.07x
Talbots 0.04% 1.06x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Location attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Skincare Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Skincare Buyers audience is charlotterusse.com.

Website Composition Index
charlotterusse.com 1.52% 49.08x
morphebrushes.com 1.67% 45.14x
katespade.com 2.42% 42.98x
philosophy.com 1.25% 42.85x
dressbarn.com 1.26% 41.43x
yankeecandle.com 1.57% 40.79x
fashionnova.com 1.04% 39.47x
waterskimag.com 1.62% 38.94x
sportrider.com 2.00% 37.61x
streetchopperweb.com 1.83% 37.51x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Web attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Skincare Buyers audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 5.36% 18.81x
Dermatology 5.16% 16.88x
Higher-End Fashion Brands 1.31% 16.68x
Beauty & Cosmetics 3.53% 16.61x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.36% 16.32x
Cosmetics Business 0.60% 16.13x
Washington D.C. Hotels 0.01% 15.58x
Beach & Intimate Wear 0.89% 15.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.30% 14.22x
Unique & Personalized Fashion 3.05% 14.18x
Composition Percentage: The overlap percentage between the Beauty & Skincare Buyers audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Skincare Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Skincare Buyers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female