Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 48.91% | 32.80x |
| Apartment Furniture Shoppers | 43.24% | 29.09x |
| Discount Big Box Shoppers | 41.13% | 28.33x |
| Home Goods Shoppers | 51.72% | 28.18x |
| Budget Grocery Shoppers | 44.20% | 27.98x |
| Online Home Decor Shoppers | 39.38% | 27.48x |
| Country Home Decorators | 41.57% | 26.21x |
| Home Goods Supercenter Shoppers | 39.68% | 26.07x |
| Home Rug Shoppers | 39.78% | 26.03x |
| Bargain Shopping Researchers | 34.11% | 25.79x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.03% | 1.32x |
| Michael Kors | 0.03% | 1.31x |
| Jos A. Bank Clothiers | 0.19% | 1.28x |
| Chicos | 0.05% | 1.28x |
| Lane Bryant | 0.06% | 1.24x |
| Dressbarn | 0.05% | 1.19x |
| Mens Wearhouse | 0.27% | 1.18x |
| Gymboree | 0.03% | 1.17x |
| Belk | 0.01% | 1.16x |
| Hugo Boss | 0.03% | 1.15x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is decorplanet.com.
| Website | Composition | Index |
| decorplanet.com | 1.03% | 90.68x |
| kinglinen.com | 1.21% | 78.17x |
| pier1.com | 2.63% | 75.42x |
| houseofbeautyworld.com | 1.11% | 73.31x |
| tableclothsfactory.com | 1.61% | 72.35x |
| belk.com | 2.32% | 69.07x |
| coach.com | 1.08% | 64.08x |
| aeropostale.com | 1.05% | 61.73x |
| homegallerystores.com | 1.15% | 61.36x |
| worldmarket.com | 5.28% | 61.03x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 4.38% | 24.10x |
| As Seen On TV Products | 0.20% | 22.86x |
| Holiday Gifts | 1.76% | 20.50x |
| Bathrooms & Plumbing | 6.45% | 20.30x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.94% | 20.30x |
| Discount Shopping | 8.56% | 19.91x |
| Shopping Catalogs | 5.48% | 18.63x |
| Custom Gifts | 6.60% | 18.46x |
| Home Remodeling | 4.60% | 17.82x |
| Higher-End Fashion Brands | 2.87% | 17.46x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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