Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 41.32% | 28.77x |
| Home Rug Shoppers | 40.58% | 27.47x |
| Home Goods Supercenter Shoppers | 40.58% | 27.46x |
| Budget Grocery Shoppers | 34.38% | 26.32x |
| Home Goods Shoppers | 41.79% | 25.79x |
| Apartment Furniture Shoppers | 33.59% | 25.53x |
| Department Store Shoppers | 36.56% | 24.56x |
| Discount Big Box Shoppers | 33.05% | 24.31x |
| Country Home Decorators | 30.94% | 23.57x |
| Online Home Decor Shoppers | 29.63% | 23.41x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.39x |
| Dressbarn | 0.01% | 1.33x |
| Mens Wearhouse | 0.01% | 1.21x |
| Victoria's Secret | 0.01% | 1.19x |
| The Childrens Place | 0.01% | 1.11x |
| Carhartt | 0.14% | 0.98x |
| Maurices | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is especiallyyours.com.
| Website | Composition | Index |
| especiallyyours.com | 1.18% | 36.75x |
| rossstores.com | 1.56% | 33.76x |
| ashleystewart.com | 4.42% | 31.36x |
| brandsmartusa.com | 2.48% | 30.54x |
| jossandmain.com | 3.49% | 30.33x |
| totallyfurniture.com | 1.01% | 30.21x |
| kirklands.com | 1.85% | 30.07x |
| roomstogo.com | 3.20% | 27.30x |
| fashiontofigure.com | 1.01% | 27.07x |
| avenue.com | 3.73% | 26.89x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.09% | 25.01x |
| Home Decoration - Crafts & Kids | 1.10% | 23.37x |
| Bathrooms & Plumbing | 1.52% | 21.34x |
| Women Shoppers | 9.32% | 20.73x |
| Southern California Cluster | 0.20% | 20.66x |
| Quinceanera Planning | 0.04% | 18.51x |
| Party Suppliers | 4.38% | 18.01x |
| Discount Shopping | 0.45% | 17.06x |
| Furniture Shopping | 21.94% | 17.06x |
| Custom Gifts | 1.75% | 16.67x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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