Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 48.43% 38.31x
Home Goods Shoppers 48.94% 35.37x
Budget Grocery Shoppers 40.15% 35.22x
Apartment Furniture Shoppers 44.54% 34.57x
Home Rug Shoppers 43.30% 34.40x
Home Goods Supercenter Shoppers 43.30% 34.39x
Department Store Shoppers 41.47% 33.50x
Discount Big Box Shoppers 41.31% 33.39x
Country Home Decorators 39.14% 32.13x
Online Home Decor Shoppers 40.78% 31.79x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.77x
Lane Bryant 0.04% 1.27x
Tommy Bahama 0.03% 1.25x
White House Black Market 0.09% 1.23x
Jos A. Bank Clothiers 0.07% 1.23x
Madewell 0.01% 1.20x
Talbots 0.03% 1.15x
Kate Spade 0.02% 1.14x
Journeys 0.05% 1.13x
Chicos 0.04% 1.12x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 2.26% 43.18x
rossstores.com 5.30% 37.72x
toysrus.com 4.03% 37.39x
bonton.com 1.47% 36.89x
bissell.com 1.02% 36.35x
albertsons.com 1.52% 35.61x
kirklands.com 4.84% 35.58x
clarksusa.com 1.33% 35.55x
efaucets.com 1.66% 35.22x
searsoutlet.com 3.38% 33.69x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.35% 25.39x
Home Decoration - Crafts & Kids 2.28% 22.80x
As Seen On TV Products 0.08% 21.17x
Discount Shopping 3.21% 20.77x
Shopping Catalogs 2.46% 19.73x
Southern California Cluster 0.96% 19.38x
Bathrooms & Plumbing 3.72% 19.32x
Holiday Gifts 0.76% 18.91x
Custom Gifts 3.24% 18.22x
Home Improvement Contractor 0.96% 17.26x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female