Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 48.99% 53.35x
Budget Grocery Shoppers 37.88% 50.89x
Home Goods Shoppers 46.05% 48.52x
Department Store Shoppers 37.32% 47.85x
Discount Big Box Shoppers 39.98% 47.64x
Apartment Furniture Shoppers 43.12% 47.49x
Country Home Decorators 36.41% 45.51x
Online Home Decor Shoppers 39.49% 45.11x
Home Rug Shoppers 37.43% 44.56x
Home Goods Supercenter Shoppers 37.44% 44.55x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.66x
Jos A. Bank Clothiers 0.38% 1.44x
Mens Wearhouse 0.58% 1.34x
Topshop 0.02% 1.23x
White House Black Market 0.24% 1.17x
Lane Bryant 0.05% 1.16x
Ann Taylor 0.03% 1.13x
Talbots 0.04% 1.09x
Johnston and Murphy 0.14% 1.07x
Buckle 0.17% 1.06x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is kinglinen.com.

Website Composition Index
kinglinen.com 1.23% 76.03x
pier1.com 2.25% 71.78x
tableclothsfactory.com 1.33% 71.01x
swagsgalore.com 1.09% 70.22x
belk.com 1.98% 67.64x
homegallerystores.com 1.00% 61.36x
worldmarket.com 4.32% 58.77x
charlotterusse.com 2.87% 57.96x
armstrong.com 1.51% 55.73x
livingspaces.com 1.60% 55.71x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.19% 28.55x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.76% 28.19x
As Seen On TV Products 0.18% 25.48x
Holiday Gifts 1.58% 24.02x
Discount Shopping 6.99% 23.93x
Shopping Catalogs 4.82% 22.86x
Bathrooms & Plumbing 5.98% 22.57x
Custom Gifts 5.92% 21.65x
Southern California Cluster 1.94% 21.20x
Higher-End Fashion Brands 2.13% 20.08x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female