Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 48.43% | 38.31x |
| Home Goods Shoppers | 48.94% | 35.37x |
| Budget Grocery Shoppers | 40.15% | 35.22x |
| Apartment Furniture Shoppers | 44.54% | 34.57x |
| Home Rug Shoppers | 43.30% | 34.40x |
| Home Goods Supercenter Shoppers | 43.30% | 34.39x |
| Department Store Shoppers | 41.47% | 33.50x |
| Discount Big Box Shoppers | 41.31% | 33.39x |
| Country Home Decorators | 39.14% | 32.13x |
| Online Home Decor Shoppers | 40.78% | 31.79x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.77x |
| Lane Bryant | 0.04% | 1.27x |
| Tommy Bahama | 0.03% | 1.25x |
| White House Black Market | 0.09% | 1.23x |
| Jos A. Bank Clothiers | 0.07% | 1.23x |
| Madewell | 0.01% | 1.20x |
| Talbots | 0.03% | 1.15x |
| Kate Spade | 0.02% | 1.14x |
| Journeys | 0.05% | 1.13x |
| Chicos | 0.04% | 1.12x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is collectionsetc.com.
| Website | Composition | Index |
| collectionsetc.com | 2.26% | 43.18x |
| rossstores.com | 5.30% | 37.72x |
| toysrus.com | 4.03% | 37.39x |
| bonton.com | 1.47% | 36.89x |
| bissell.com | 1.02% | 36.35x |
| albertsons.com | 1.52% | 35.61x |
| kirklands.com | 4.84% | 35.58x |
| clarksusa.com | 1.33% | 35.55x |
| efaucets.com | 1.66% | 35.22x |
| searsoutlet.com | 3.38% | 33.69x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.35% | 25.39x |
| Home Decoration - Crafts & Kids | 2.28% | 22.80x |
| As Seen On TV Products | 0.08% | 21.17x |
| Discount Shopping | 3.21% | 20.77x |
| Shopping Catalogs | 2.46% | 19.73x |
| Southern California Cluster | 0.96% | 19.38x |
| Bathrooms & Plumbing | 3.72% | 19.32x |
| Holiday Gifts | 0.76% | 18.91x |
| Custom Gifts | 3.24% | 18.22x |
| Home Improvement Contractor | 0.96% | 17.26x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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