Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 48.88% 56.72x
Budget Grocery Shoppers 37.01% 53.21x
Apartment Furniture Shoppers 42.62% 50.61x
Discount Big Box Shoppers 39.99% 49.79x
Home Goods Shoppers 46.28% 49.68x
Online Home Decor Shoppers 38.73% 48.01x
Home Rug Shoppers 36.44% 47.31x
Home Goods Supercenter Shoppers 36.46% 47.30x
Department Store Shoppers 38.53% 47.12x
Country Home Decorators 37.63% 46.64x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.63x
Gymboree 0.02% 1.46x
Jos A. Bank Clothiers 0.30% 1.33x
Mens Wearhouse 0.45% 1.25x
Charlotte Russe 0.02% 1.15x
Chicos 0.04% 1.12x
Dressbarn 0.03% 1.09x
REI 0.02% 1.07x
Johnston and Murphy 0.07% 1.07x
Express 0.02% 1.06x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is kinglinen.com.

Website Composition Index
kinglinen.com 1.17% 65.74x
pier1.com 2.32% 61.91x
tableclothsfactory.com 1.39% 60.34x
belk.com 2.04% 57.48x
homegallerystores.com 1.03% 52.19x
worldmarket.com 4.53% 50.53x
charlotterusse.com 3.07% 48.59x
armstrong.com 1.58% 47.75x
wdrake.com 1.10% 47.15x
livingspaces.com 1.64% 46.98x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.05% 28.41x
As Seen On TV Products 0.17% 25.68x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.77% 25.61x
Holiday Gifts 1.56% 23.83x
Discount Shopping 7.19% 23.62x
Bathrooms & Plumbing 6.03% 23.08x
Shopping Catalogs 4.91% 21.98x
Custom Gifts 5.93% 21.61x
Southern California Cluster 1.96% 20.70x
Higher-End Fashion Brands 2.36% 20.10x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female