Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 45.88% | 31.33x |
| Apartment Furniture Shoppers | 40.95% | 27.36x |
| Discount Big Box Shoppers | 37.60% | 27.07x |
| Budget Grocery Shoppers | 41.73% | 26.72x |
| Online Home Decor Shoppers | 36.53% | 26.27x |
| Drug Store Shoppers | 38.13% | 23.19x |
| Bargain Shopping Researchers | 34.18% | 23.18x |
| Hardware Shoppers | 32.00% | 23.09x |
| Blender Shoppers | 39.15% | 22.05x |
| Vitamin Shoppers | 39.38% | 21.65x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.01% | 1.39x |
| Joe's Jeans | 0.01% | 1.38x |
| Belk | 0.02% | 1.17x |
| Charlotte Russe | 0.02% | 1.16x |
| Lorna Jane | 0.01% | 1.13x |
| Old Navy | 0.05% | 1.07x |
| Hollister | 0.01% | 1.03x |
| Lane Bryant | 0.04% | 1.02x |
| Chicos | 0.04% | 1.02x |
| Aeropostale | 0.03% | 1.02x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is decorplanet.com.
| Website | Composition | Index |
| decorplanet.com | 1.30% | 84.29x |
| kinglinen.com | 1.31% | 72.91x |
| pier1.com | 3.28% | 68.63x |
| houseofbeautyworld.com | 1.40% | 65.91x |
| tableclothsfactory.com | 1.99% | 64.23x |
| belk.com | 2.81% | 61.08x |
| lancome-usa.com | 1.00% | 58.57x |
| coach.com | 1.34% | 58.00x |
| jamesavery.com | 1.08% | 57.52x |
| aeropostale.com | 1.31% | 54.24x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 4.68% | 22.63x |
| As Seen On TV Products | 0.23% | 20.21x |
| Bathrooms & Plumbing | 6.66% | 19.10x |
| Holiday Gifts | 2.02% | 17.78x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.99% | 17.42x |
| Discount Shopping | 10.10% | 17.02x |
| Shopping Catalogs | 5.83% | 16.95x |
| Home Remodeling | 4.81% | 16.57x |
| Quinceanera Planning | 0.09% | 15.81x |
| Higher-End Fashion Brands | 3.35% | 15.58x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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