Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 37.55% 31.39x
Home Goods Supercenter Shoppers 39.69% 30.88x
Home Rug Shoppers 39.69% 30.88x
Home Goods Shoppers 39.72% 28.28x
Apartment Furniture Shoppers 27.57% 28.06x
Budget Grocery Shoppers 30.32% 27.98x
Department Store Shoppers 34.38% 26.27x
Country Home Decorators 30.30% 26.01x
Discount Big Box Shoppers 28.02% 25.88x
Online Home Decor Shoppers 23.22% 25.59x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.30x
Old Navy 0.02% 1.20x
Mens Wearhouse 0.01% 1.10x
Buckle 0.01% 0.97x
Journeys 0.02% 0.97x
Maurices 0.01% 0.92x
The Childrens Place 0.01% 0.89x
Carhartt 0.10% 0.88x
Victoria's Secret 0.02% 0.87x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is ashleystewart.com.

Website Composition Index
ashleystewart.com 1.65% 42.36x
jossandmain.com 1.03% 36.72x
nyandcompany.com 2.74% 36.22x
avenue.com 1.36% 35.57x
overstock.com 5.39% 32.37x
steinmart.com 3.28% 32.05x
blair.com 2.17% 30.47x
lovelywholesale.com 1.03% 30.44x
tbdress.com 1.83% 30.17x
familydollar.com 2.27% 29.88x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.26% 25.17x
Southern California Cluster 0.04% 24.67x
Women Shoppers 3.53% 24.00x
Bathrooms & Plumbing 0.39% 21.24x
Furniture Shopping 7.79% 19.03x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.14% 18.68x
Custom Gifts 0.48% 18.64x
Party Suppliers 1.05% 18.38x
Texas Sporting & Outdoors Cluster 0.04% 17.62x
Fashion & Retail 2.27% 17.30x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female