Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 44.07% | 29.63x |
| Home Rug Shoppers | 43.62% | 27.94x |
| Home Goods Supercenter Shoppers | 43.62% | 27.94x |
| Apartment Furniture Shoppers | 37.01% | 26.87x |
| Home Goods Shoppers | 46.14% | 26.72x |
| Budget Grocery Shoppers | 37.46% | 26.55x |
| Department Store Shoppers | 38.73% | 25.50x |
| Discount Big Box Shoppers | 36.19% | 24.93x |
| Country Home Decorators | 34.37% | 24.76x |
| Online Home Decor Shoppers | 32.67% | 24.55x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.25x |
| Carhartt | 0.11% | 0.97x |
| Mens Wearhouse | 0.01% | 0.75x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is collectionsetc.com.
| Website | Composition | Index |
| collectionsetc.com | 1.22% | 37.45x |
| especiallyyours.com | 1.59% | 34.36x |
| rossstores.com | 2.56% | 33.85x |
| kirklands.com | 3.02% | 31.10x |
| efaucets.com | 1.07% | 30.50x |
| jossandmain.com | 5.15% | 30.20x |
| totallyfurniture.com | 1.39% | 28.77x |
| luxedecor.com | 1.38% | 28.67x |
| tuesdaymorning.com | 1.19% | 28.01x |
| brandsmartusa.com | 3.30% | 27.54x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.15% | 24.87x |
| Home Decoration - Crafts & Kids | 1.43% | 22.69x |
| Bathrooms & Plumbing | 2.19% | 21.44x |
| Southern California Cluster | 0.38% | 20.50x |
| Women Shoppers | 11.82% | 20.04x |
| Discount Shopping | 0.70% | 18.30x |
| Quinceanera Planning | 0.04% | 17.33x |
| Party Suppliers | 5.81% | 16.94x |
| Shopping Catalogs | 1.37% | 16.89x |
| Furniture Shopping | 28.65% | 16.88x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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