Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 36.49% | 32.18x |
| Home Goods Shoppers | 42.52% | 31.11x |
| Home Rug Shoppers | 37.40% | 30.58x |
| Home Goods Supercenter Shoppers | 37.40% | 30.58x |
| Apartment Furniture Shoppers | 25.96% | 28.42x |
| Country Home Decorators | 32.02% | 27.50x |
| Budget Grocery Shoppers | 29.66% | 26.67x |
| Online Home Decor Shoppers | 22.21% | 26.59x |
| Furniture Shoppers | 40.84% | 25.16x |
| Discount Big Box Shoppers | 25.53% | 24.34x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.05x |
| Aeropostale | 0.02% | 1.42x |
| Hollister | 0.02% | 1.42x |
| Talbots | 0.01% | 1.24x |
| Dressbarn | 0.02% | 1.19x |
| LOFT | 0.02% | 1.19x |
| Express | 0.02% | 1.17x |
| Chicos | 0.02% | 1.16x |
| The Childrens Place | 0.03% | 1.16x |
| Gap | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is burkedecor.com.
| Website | Composition | Index |
| burkedecor.com | 1.18% | 24.72x |
| wayfair.com | 58.97% | 23.97x |
| cvs.com | 5.04% | 23.22x |
| findsimilar.com | 2.90% | 21.81x |
| officedepot.com | 2.07% | 21.36x |
| blockshopper.com | 2.26% | 21.33x |
| partycity.com | 9.62% | 21.30x |
| intelius.com | 1.70% | 21.19x |
| biotrust.com | 1.03% | 20.31x |
| hayneedle.com | 3.91% | 19.98x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.07% | 24.09x |
| Party Suppliers | 0.07% | 21.84x |
| Furniture Shopping | 1.11% | 21.31x |
| Women Shoppers | 0.54% | 20.58x |
| Bathrooms & Plumbing | 0.08% | 20.23x |
| Fashion & Retail | 0.16% | 16.86x |
| Furniture & Home Improvement | 1.33% | 16.27x |
| Chef & Restaurant Resources | 0.04% | 15.99x |
| Promo Codes | 0.53% | 15.53x |
| Toys Shopping | 0.25% | 15.47x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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