Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 48.99% | 53.35x |
| Budget Grocery Shoppers | 37.88% | 50.89x |
| Home Goods Shoppers | 46.05% | 48.52x |
| Department Store Shoppers | 37.32% | 47.85x |
| Discount Big Box Shoppers | 39.98% | 47.64x |
| Apartment Furniture Shoppers | 43.12% | 47.49x |
| Country Home Decorators | 36.41% | 45.51x |
| Online Home Decor Shoppers | 39.49% | 45.11x |
| Home Rug Shoppers | 37.43% | 44.56x |
| Home Goods Supercenter Shoppers | 37.44% | 44.55x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.66x |
| Jos A. Bank Clothiers | 0.38% | 1.44x |
| Mens Wearhouse | 0.58% | 1.34x |
| Topshop | 0.02% | 1.23x |
| White House Black Market | 0.24% | 1.17x |
| Lane Bryant | 0.05% | 1.16x |
| Ann Taylor | 0.03% | 1.13x |
| Talbots | 0.04% | 1.09x |
| Johnston and Murphy | 0.14% | 1.07x |
| Buckle | 0.17% | 1.06x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is kinglinen.com.
| Website | Composition | Index |
| kinglinen.com | 1.23% | 76.03x |
| pier1.com | 2.25% | 71.78x |
| tableclothsfactory.com | 1.33% | 71.01x |
| swagsgalore.com | 1.09% | 70.22x |
| belk.com | 1.98% | 67.64x |
| homegallerystores.com | 1.00% | 61.36x |
| worldmarket.com | 4.32% | 58.77x |
| charlotterusse.com | 2.87% | 57.96x |
| armstrong.com | 1.51% | 55.73x |
| livingspaces.com | 1.60% | 55.71x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 4.19% | 28.55x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.76% | 28.19x |
| As Seen On TV Products | 0.18% | 25.48x |
| Holiday Gifts | 1.58% | 24.02x |
| Discount Shopping | 6.99% | 23.93x |
| Shopping Catalogs | 4.82% | 22.86x |
| Bathrooms & Plumbing | 5.98% | 22.57x |
| Custom Gifts | 5.92% | 21.65x |
| Southern California Cluster | 1.94% | 21.20x |
| Higher-End Fashion Brands | 2.13% | 20.08x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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