Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 51.92% | 35.01x |
| Budget Grocery Shoppers | 41.17% | 32.99x |
| Home Goods Shoppers | 49.77% | 32.62x |
| Apartment Furniture Shoppers | 46.70% | 32.09x |
| Home Rug Shoppers | 42.72% | 31.38x |
| Home Goods Supercenter Shoppers | 42.74% | 31.38x |
| Department Store Shoppers | 43.00% | 31.34x |
| Discount Big Box Shoppers | 43.43% | 31.19x |
| Online Home Decor Shoppers | 42.90% | 29.83x |
| Country Home Decorators | 40.23% | 29.79x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.32% | 1.38x |
| Mens Wearhouse | 0.52% | 1.30x |
| White House Black Market | 0.36% | 1.29x |
| Topshop | 0.02% | 1.22x |
| Buckle | 0.26% | 1.16x |
| Bonobos | 0.08% | 1.12x |
| REI | 0.02% | 1.12x |
| Johnston and Murphy | 0.43% | 1.11x |
| Lane Bryant | 0.05% | 1.07x |
| Talbots | 0.04% | 1.05x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is pier1.com.
| Website | Composition | Index |
| pier1.com | 1.02% | 46.17x |
| belk.com | 1.05% | 42.45x |
| charlotterusse.com | 1.30% | 41.18x |
| collectionsetc.com | 2.88% | 38.82x |
| dressbarn.com | 1.17% | 38.18x |
| save-on-crafts.com | 1.14% | 37.86x |
| puritan.com | 1.18% | 37.46x |
| carsons.com | 1.07% | 35.29x |
| bonton.com | 1.95% | 35.15x |
| toysrus.com | 5.63% | 34.66x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.46% | 21.01x |
| Home Decoration - Crafts & Kids | 2.73% | 20.24x |
| As Seen On TV Products | 0.10% | 18.00x |
| Discount Shopping | 4.31% | 17.97x |
| Shopping Catalogs | 3.13% | 17.17x |
| Bathrooms & Plumbing | 4.27% | 16.97x |
| Holiday Gifts | 0.93% | 16.87x |
| Custom Gifts | 3.91% | 16.54x |
| Southern California Cluster | 1.21% | 16.26x |
| Home Improvement Contractor | 1.30% | 15.10x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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