Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 17.43% | 25.21x |
| Home Rug Shoppers | 20.76% | 24.69x |
| Department Store Shoppers | 17.84% | 23.94x |
| Home Goods Supercenter Shoppers | 14.55% | 23.58x |
| Apartment Furniture Shoppers | 12.78% | 23.16x |
| Home Goods Shoppers | 20.69% | 23.11x |
| Kids Clothing Shoppers | 13.52% | 20.87x |
| Discount Big Box Shoppers | 10.95% | 20.68x |
| Big & Tall Men | 12.79% | 20.08x |
| Budget Grocery Shoppers | 12.23% | 19.74x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.04% | 1.94x |
| The Childrens Place | 0.01% | 1.36x |
| Gymboree | 0.03% | 1.35x |
| Lane Bryant | 0.01% | 1.23x |
| Journeys | 0.03% | 1.17x |
| White House Black Market | 0.02% | 1.14x |
| Talbots | 0.01% | 1.11x |
| Aeropostale | 0.02% | 1.09x |
| Old Navy | 0.02% | 1.05x |
| Victoria's Secret | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is wayfair.com.
| Website | Composition | Index |
| wayfair.com | 8.91% | 34.85x |
| catofashions.com | 1.22% | 18.09x |
| kmart.com | 4.55% | 17.99x |
| bradsdeals.com | 7.89% | 17.40x |
| tanga.com | 1.42% | 17.11x |
| consumersearch.com | 1.64% | 17.00x |
| thisoldhouse.com | 1.58% | 16.26x |
| shop411.com | 1.71% | 16.08x |
| symptomfind.com | 1.05% | 15.56x |
| klfy.com | 3.11% | 14.97x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 0.07% | 19.32x |
| Bathrooms & Plumbing | 0.07% | 13.95x |
| Discount Shopping | 0.03% | 13.95x |
| Women Shoppers | 0.03% | 11.96x |
| Mail Order Food | 0.16% | 11.61x |
| Promo Codes | 0.15% | 11.60x |
| Furniture & Home Improvement | 0.28% | 11.21x |
| Shopping Catalogs | 0.08% | 10.89x |
| Homemade Jewelry & Crafts | 0.05% | 9.96x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.12% | 8.97x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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