Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 46.42% | 29.17x |
| Discount Big Box Shoppers | 37.09% | 25.61x |
| Apartment Furniture Shoppers | 40.59% | 25.52x |
| Furniture and Appliances Industry | 41.96% | 25.40x |
| Budget Grocery Shoppers | 41.38% | 25.02x |
| Online Home Decor Shoppers | 35.45% | 24.61x |
| Bargain Shopping Researchers | 32.32% | 22.69x |
| Hardware Shoppers | 32.36% | 22.18x |
| Drug Store Shoppers | 38.26% | 21.90x |
| Blender Shoppers | 40.17% | 20.65x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.52x |
| Lorna Jane | 0.00% | 1.28x |
| Dressbarn | 0.04% | 1.19x |
| Chicos | 0.04% | 1.14x |
| Forever 21 | 0.03% | 1.10x |
| Hollister | 0.01% | 1.08x |
| Michael Kors | 0.01% | 1.06x |
| Eddie Bauer | 0.01% | 1.04x |
| Lane Bryant | 0.03% | 1.03x |
| Tommy Bahama | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is beddingstyle.com.
| Website | Composition | Index |
| beddingstyle.com | 0.25% | 88.10x |
| decorplanet.com | 1.51% | 85.60x |
| circalighting.com | 0.13% | 83.78x |
| modernbathroom.com | 0.58% | 83.32x |
| halfpricedrapes.com | 0.26% | 83.03x |
| kinglinen.com | 1.31% | 77.43x |
| swagsgalore.com | 1.00% | 77.22x |
| jessicalondon.com | 0.14% | 76.66x |
| efavormart.com | 0.81% | 76.03x |
| ashleyfurniturehomestore.com | 0.30% | 75.38x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 4.50% | 22.37x |
| As Seen On TV Products | 0.21% | 18.55x |
| Bathrooms & Plumbing | 6.63% | 18.31x |
| Holiday Gifts | 1.83% | 18.04x |
| Custom Gifts | 6.08% | 16.88x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 1.00% | 16.83x |
| Shopping Catalogs | 5.49% | 16.62x |
| Discount Shopping | 10.70% | 15.77x |
| Home Remodeling | 4.78% | 15.57x |
| Higher-End Fashion Brands | 3.56% | 14.73x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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