Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 4 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 51.92% 35.01x
Budget Grocery Shoppers 41.17% 32.99x
Home Goods Shoppers 49.77% 32.62x
Apartment Furniture Shoppers 46.70% 32.09x
Home Rug Shoppers 42.72% 31.38x
Home Goods Supercenter Shoppers 42.74% 31.38x
Department Store Shoppers 43.00% 31.34x
Discount Big Box Shoppers 43.43% 31.19x
Online Home Decor Shoppers 42.90% 29.83x
Country Home Decorators 40.23% 29.79x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.38x
Mens Wearhouse 0.52% 1.30x
White House Black Market 0.36% 1.29x
Topshop 0.02% 1.22x
Buckle 0.26% 1.16x
Bonobos 0.08% 1.12x
REI 0.02% 1.12x
Johnston and Murphy 0.43% 1.11x
Lane Bryant 0.05% 1.07x
Talbots 0.04% 1.05x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is pier1.com.

Website Composition Index
pier1.com 1.02% 46.17x
belk.com 1.05% 42.45x
charlotterusse.com 1.30% 41.18x
collectionsetc.com 2.88% 38.82x
dressbarn.com 1.17% 38.18x
save-on-crafts.com 1.14% 37.86x
puritan.com 1.18% 37.46x
carsons.com 1.07% 35.29x
bonton.com 1.95% 35.15x
toysrus.com 5.63% 34.66x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.46% 21.01x
Home Decoration - Crafts & Kids 2.73% 20.24x
As Seen On TV Products 0.10% 18.00x
Discount Shopping 4.31% 17.97x
Shopping Catalogs 3.13% 17.17x
Bathrooms & Plumbing 4.27% 16.97x
Holiday Gifts 0.93% 16.87x
Custom Gifts 3.91% 16.54x
Southern California Cluster 1.21% 16.26x
Home Improvement Contractor 1.30% 15.10x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female