Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 40.16% | 28.04x |
| Home Goods Supercenter Shoppers | 39.70% | 27.43x |
| Home Rug Shoppers | 39.69% | 27.42x |
| Home Goods Shoppers | 42.46% | 26.64x |
| Apartment Furniture Shoppers | 28.67% | 25.04x |
| Budget Grocery Shoppers | 31.24% | 24.53x |
| Country Home Decorators | 32.92% | 24.05x |
| Online Home Decor Shoppers | 24.65% | 23.43x |
| Furniture Shoppers | 43.12% | 22.31x |
| Discount Big Box Shoppers | 27.14% | 22.21x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.29x |
| White House Black Market | 0.01% | 1.06x |
| Buckle | 0.01% | 0.98x |
| Old Navy | 0.01% | 0.93x |
| Carhartt | 0.10% | 0.85x |
| Maurices | 0.01% | 0.82x |
| Victoria's Secret | 0.01% | 0.80x |
| The Childrens Place | 0.01% | 0.79x |
| Journeys | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is nyandcompany.com.
| Website | Composition | Index |
| nyandcompany.com | 1.21% | 39.12x |
| steinmart.com | 1.40% | 34.48x |
| blair.com | 1.02% | 32.00x |
| overstock.com | 2.25% | 31.25x |
| shopping.net | 1.20% | 24.68x |
| dollartree.com | 2.10% | 24.19x |
| cvs.com | 8.19% | 20.73x |
| burkedecor.com | 1.76% | 20.03x |
| hayneedle.com | 5.14% | 19.90x |
| officedepot.com | 3.90% | 19.65x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.08% | 25.95x |
| Women Shoppers | 1.24% | 20.79x |
| Furniture Shopping | 3.34% | 19.85x |
| Bathrooms & Plumbing | 0.15% | 18.85x |
| Beach & Intimate Wear | 0.05% | 18.27x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 17.86x |
| Party Suppliers | 0.27% | 17.25x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.09% | 17.24x |
| Fashion & Retail | 0.63% | 16.50x |
| Promo Codes | 0.72% | 15.78x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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