Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 48.91% 32.80x
Apartment Furniture Shoppers 43.24% 29.09x
Discount Big Box Shoppers 41.13% 28.33x
Home Goods Shoppers 51.72% 28.18x
Budget Grocery Shoppers 44.20% 27.98x
Online Home Decor Shoppers 39.38% 27.48x
Country Home Decorators 41.57% 26.21x
Home Goods Supercenter Shoppers 39.68% 26.07x
Home Rug Shoppers 39.78% 26.03x
Bargain Shopping Researchers 34.11% 25.79x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Hollister.

Location Composition Index
Hollister 0.03% 1.32x
Michael Kors 0.03% 1.31x
Jos A. Bank Clothiers 0.19% 1.28x
Chicos 0.05% 1.28x
Lane Bryant 0.06% 1.24x
Dressbarn 0.05% 1.19x
Mens Wearhouse 0.27% 1.18x
Gymboree 0.03% 1.17x
Belk 0.01% 1.16x
Hugo Boss 0.03% 1.15x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is decorplanet.com.

Website Composition Index
decorplanet.com 1.03% 90.68x
kinglinen.com 1.21% 78.17x
pier1.com 2.63% 75.42x
houseofbeautyworld.com 1.11% 73.31x
tableclothsfactory.com 1.61% 72.35x
belk.com 2.32% 69.07x
coach.com 1.08% 64.08x
aeropostale.com 1.05% 61.73x
homegallerystores.com 1.15% 61.36x
worldmarket.com 5.28% 61.03x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.38% 24.10x
As Seen On TV Products 0.20% 22.86x
Holiday Gifts 1.76% 20.50x
Bathrooms & Plumbing 6.45% 20.30x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.94% 20.30x
Discount Shopping 8.56% 19.91x
Shopping Catalogs 5.48% 18.63x
Custom Gifts 6.60% 18.46x
Home Remodeling 4.60% 17.82x
Higher-End Fashion Brands 2.87% 17.46x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female