Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 49.28% | 28.12x |
| Home Goods Shoppers | 47.64% | 26.74x |
| Budget Grocery Shoppers | 39.96% | 26.12x |
| Home Rug Shoppers | 44.78% | 25.89x |
| Home Goods Supercenter Shoppers | 44.80% | 25.89x |
| Apartment Furniture Shoppers | 43.60% | 25.84x |
| Department Store Shoppers | 42.11% | 24.84x |
| Country Home Decorators | 37.58% | 24.51x |
| Discount Big Box Shoppers | 41.57% | 24.47x |
| Online Home Decor Shoppers | 38.33% | 23.91x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.04% | 1.16x |
| Madewell | 0.02% | 1.14x |
| Old Navy | 0.08% | 1.11x |
| The Childrens Place | 0.08% | 1.10x |
| Hugo Boss | 0.03% | 1.06x |
| REI | 0.01% | 1.05x |
| Express | 0.07% | 1.05x |
| Talbots | 0.03% | 1.04x |
| Gymboree | 0.05% | 1.04x |
| Brooks Brothers | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is collectionsetc.com.
| Website | Composition | Index |
| collectionsetc.com | 1.53% | 33.54x |
| rossstores.com | 3.49% | 30.09x |
| kirklands.com | 3.32% | 28.58x |
| toysrus.com | 2.10% | 28.28x |
| efaucets.com | 1.18% | 27.06x |
| especiallyyours.com | 1.64% | 26.23x |
| jossandmain.com | 5.64% | 26.21x |
| searsoutlet.com | 1.91% | 25.95x |
| ucomparehealthcare.com | 1.07% | 25.59x |
| tuesdaymorning.com | 1.27% | 25.26x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.26% | 22.67x |
| Home Decoration - Crafts & Kids | 1.88% | 19.38x |
| Discount Shopping | 2.36% | 17.87x |
| Southern California Cluster | 0.75% | 17.29x |
| Bathrooms & Plumbing | 3.02% | 17.23x |
| As Seen On TV Products | 0.06% | 17.12x |
| Shopping Catalogs | 2.03% | 16.09x |
| ISPs & Local Services | 0.02% | 15.74x |
| Women Shoppers | 13.08% | 15.50x |
| Home Improvement Contractor | 0.64% | 14.82x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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