Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 48.88% | 56.72x |
| Budget Grocery Shoppers | 37.01% | 53.21x |
| Apartment Furniture Shoppers | 42.62% | 50.61x |
| Discount Big Box Shoppers | 39.99% | 49.79x |
| Home Goods Shoppers | 46.28% | 49.68x |
| Online Home Decor Shoppers | 38.73% | 48.01x |
| Home Rug Shoppers | 36.44% | 47.31x |
| Home Goods Supercenter Shoppers | 36.46% | 47.30x |
| Department Store Shoppers | 38.53% | 47.12x |
| Country Home Decorators | 37.63% | 46.64x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.63x |
| Gymboree | 0.02% | 1.46x |
| Jos A. Bank Clothiers | 0.30% | 1.33x |
| Mens Wearhouse | 0.45% | 1.25x |
| Charlotte Russe | 0.02% | 1.15x |
| Chicos | 0.04% | 1.12x |
| Dressbarn | 0.03% | 1.09x |
| REI | 0.02% | 1.07x |
| Johnston and Murphy | 0.07% | 1.07x |
| Express | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is kinglinen.com.
| Website | Composition | Index |
| kinglinen.com | 1.17% | 65.74x |
| pier1.com | 2.32% | 61.91x |
| tableclothsfactory.com | 1.39% | 60.34x |
| belk.com | 2.04% | 57.48x |
| homegallerystores.com | 1.03% | 52.19x |
| worldmarket.com | 4.53% | 50.53x |
| charlotterusse.com | 3.07% | 48.59x |
| armstrong.com | 1.58% | 47.75x |
| wdrake.com | 1.10% | 47.15x |
| livingspaces.com | 1.64% | 46.98x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 4.05% | 28.41x |
| As Seen On TV Products | 0.17% | 25.68x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.77% | 25.61x |
| Holiday Gifts | 1.56% | 23.83x |
| Discount Shopping | 7.19% | 23.62x |
| Bathrooms & Plumbing | 6.03% | 23.08x |
| Shopping Catalogs | 4.91% | 21.98x |
| Custom Gifts | 5.93% | 21.61x |
| Southern California Cluster | 1.96% | 20.70x |
| Higher-End Fashion Brands | 2.36% | 20.10x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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