Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 49.28% 28.12x
Home Goods Shoppers 47.64% 26.74x
Budget Grocery Shoppers 39.96% 26.12x
Home Rug Shoppers 44.78% 25.89x
Home Goods Supercenter Shoppers 44.80% 25.89x
Apartment Furniture Shoppers 43.60% 25.84x
Department Store Shoppers 42.11% 24.84x
Country Home Decorators 37.58% 24.51x
Discount Big Box Shoppers 41.57% 24.47x
Online Home Decor Shoppers 38.33% 23.91x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.16x
Madewell 0.02% 1.14x
Old Navy 0.08% 1.11x
The Childrens Place 0.08% 1.10x
Hugo Boss 0.03% 1.06x
REI 0.01% 1.05x
Express 0.07% 1.05x
Talbots 0.03% 1.04x
Gymboree 0.05% 1.04x
Brooks Brothers 0.02% 1.04x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.53% 33.54x
rossstores.com 3.49% 30.09x
kirklands.com 3.32% 28.58x
toysrus.com 2.10% 28.28x
efaucets.com 1.18% 27.06x
especiallyyours.com 1.64% 26.23x
jossandmain.com 5.64% 26.21x
searsoutlet.com 1.91% 25.95x
ucomparehealthcare.com 1.07% 25.59x
tuesdaymorning.com 1.27% 25.26x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.26% 22.67x
Home Decoration - Crafts & Kids 1.88% 19.38x
Discount Shopping 2.36% 17.87x
Southern California Cluster 0.75% 17.29x
Bathrooms & Plumbing 3.02% 17.23x
As Seen On TV Products 0.06% 17.12x
Shopping Catalogs 2.03% 16.09x
ISPs & Local Services 0.02% 15.74x
Women Shoppers 13.08% 15.50x
Home Improvement Contractor 0.64% 14.82x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female