Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 44.07% 29.63x
Home Rug Shoppers 43.62% 27.94x
Home Goods Supercenter Shoppers 43.62% 27.94x
Apartment Furniture Shoppers 37.01% 26.87x
Home Goods Shoppers 46.14% 26.72x
Budget Grocery Shoppers 37.46% 26.55x
Department Store Shoppers 38.73% 25.50x
Discount Big Box Shoppers 36.19% 24.93x
Country Home Decorators 34.37% 24.76x
Online Home Decor Shoppers 32.67% 24.55x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.25x
Carhartt 0.11% 0.97x
Mens Wearhouse 0.01% 0.75x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.22% 37.45x
especiallyyours.com 1.59% 34.36x
rossstores.com 2.56% 33.85x
kirklands.com 3.02% 31.10x
efaucets.com 1.07% 30.50x
jossandmain.com 5.15% 30.20x
totallyfurniture.com 1.39% 28.77x
luxedecor.com 1.38% 28.67x
tuesdaymorning.com 1.19% 28.01x
brandsmartusa.com 3.30% 27.54x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 24.87x
Home Decoration - Crafts & Kids 1.43% 22.69x
Bathrooms & Plumbing 2.19% 21.44x
Southern California Cluster 0.38% 20.50x
Women Shoppers 11.82% 20.04x
Discount Shopping 0.70% 18.30x
Quinceanera Planning 0.04% 17.33x
Party Suppliers 5.81% 16.94x
Shopping Catalogs 1.37% 16.89x
Furniture Shopping 28.65% 16.88x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female