Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 17.43% 25.21x
Home Rug Shoppers 20.76% 24.69x
Department Store Shoppers 17.84% 23.94x
Home Goods Supercenter Shoppers 14.55% 23.58x
Apartment Furniture Shoppers 12.78% 23.16x
Home Goods Shoppers 20.69% 23.11x
Kids Clothing Shoppers 13.52% 20.87x
Discount Big Box Shoppers 10.95% 20.68x
Big & Tall Men 12.79% 20.08x
Budget Grocery Shoppers 12.23% 19.74x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.94x
The Childrens Place 0.01% 1.36x
Gymboree 0.03% 1.35x
Lane Bryant 0.01% 1.23x
Journeys 0.03% 1.17x
White House Black Market 0.02% 1.14x
Talbots 0.01% 1.11x
Aeropostale 0.02% 1.09x
Old Navy 0.02% 1.05x
Victoria's Secret 0.01% 1.01x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is wayfair.com.

Website Composition Index
wayfair.com 8.91% 34.85x
catofashions.com 1.22% 18.09x
kmart.com 4.55% 17.99x
bradsdeals.com 7.89% 17.40x
tanga.com 1.42% 17.11x
consumersearch.com 1.64% 17.00x
thisoldhouse.com 1.58% 16.26x
shop411.com 1.71% 16.08x
symptomfind.com 1.05% 15.56x
klfy.com 3.11% 14.97x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 0.07% 19.32x
Bathrooms & Plumbing 0.07% 13.95x
Discount Shopping 0.03% 13.95x
Women Shoppers 0.03% 11.96x
Mail Order Food 0.16% 11.61x
Promo Codes 0.15% 11.60x
Furniture & Home Improvement 0.28% 11.21x
Shopping Catalogs 0.08% 10.89x
Homemade Jewelry & Crafts 0.05% 9.96x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.12% 8.97x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female