Explore the Bed & Bath Shoppers Audience
Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.
INTERESTS
The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 25.51% | 30.40x |
| Home Goods Supercenter Shoppers | 18.17% | 29.25x |
| Home Rug Shoppers | 27.41% | 28.52x |
| Home Goods Shoppers | 30.08% | 27.73x |
| Apartment Furniture Shoppers | 17.62% | 26.77x |
| Department Store Shoppers | 21.20% | 25.70x |
| Online Home Decor Shoppers | 10.00% | 24.22x |
| Budget Grocery Shoppers | 19.71% | 23.27x |
| Flower Delivery Shoppers | 16.00% | 22.85x |
| Discount Big Box Shoppers | 17.32% | 22.82x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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APPAREL RETAILERS
The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.21x |
| Jos A. Bank Clothiers | 0.02% | 1.49x |
| Dressbarn | 0.02% | 1.33x |
| Old Navy | 0.03% | 1.32x |
| Mens Wearhouse | 0.03% | 1.27x |
| Gap | 0.01% | 1.19x |
| Banana Republic | 0.01% | 1.17x |
| Express | 0.02% | 1.15x |
| Zumiez | 0.01% | 1.14x |
| Aeropostale | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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WEBSITES
The Bed & Bath Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bed & Bath Shoppers audience is wayfair.com.
| Website | Composition | Index |
| wayfair.com | 25.80% | 30.34x |
| findsimilar.com | 1.26% | 24.18x |
| partycity.com | 3.01% | 23.92x |
| hayneedle.com | 1.45% | 21.11x |
| hotels.com | 1.40% | 19.32x |
| myfoodandfamily.com | 2.33% | 17.85x |
| avasflowers.net | 1.09% | 17.62x |
| kmart.com | 6.61% | 17.01x |
| expedia.com | 2.27% | 16.37x |
| thisoldhouse.com | 4.15% | 16.25x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 0.17% | 19.47x |
| Toys Shopping | 0.05% | 18.17x |
| Discount Shopping | 0.09% | 15.06x |
| Women Shoppers | 0.09% | 14.99x |
| Furniture & Home Improvement | 0.56% | 14.30x |
| Shopping Catalogs | 0.15% | 13.50x |
| Homemade Jewelry & Crafts | 0.07% | 11.50x |
| Nutrition & Diabetic Living | 0.07% | 11.48x |
| Mail Order Food | 0.23% | 11.06x |
| Party Planning & Invitations | 2.44% | 10.75x |
Composition Percentage:
The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
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DEMOGRAPHICS
The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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