Dstillery Audiences

BED & BATH SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Bed & Bath Shoppers Audience

Below you'll find more information about the Bed & Bath Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Bed & Bath Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Bed & Bath Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bed & Bath Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 41.32% 28.77x
Home Rug Shoppers 40.58% 27.47x
Home Goods Supercenter Shoppers 40.58% 27.46x
Budget Grocery Shoppers 34.38% 26.32x
Home Goods Shoppers 41.79% 25.79x
Apartment Furniture Shoppers 33.59% 25.53x
Department Store Shoppers 36.56% 24.56x
Discount Big Box Shoppers 33.05% 24.31x
Country Home Decorators 30.94% 23.57x
Online Home Decor Shoppers 29.63% 23.41x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Interest attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bed & Bath Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bed & Bath Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.39x
Dressbarn 0.01% 1.33x
Mens Wearhouse 0.01% 1.21x
Victoria's Secret 0.01% 1.19x
The Childrens Place 0.01% 1.11x
Carhartt 0.14% 0.98x
Maurices 0.01% 0.80x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Location attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bed & Bath Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bed & Bath Shoppers audience is especiallyyours.com.

Website Composition Index
especiallyyours.com 1.18% 36.75x
rossstores.com 1.56% 33.76x
ashleystewart.com 4.42% 31.36x
brandsmartusa.com 2.48% 30.54x
jossandmain.com 3.49% 30.33x
totallyfurniture.com 1.01% 30.21x
kirklands.com 1.85% 30.07x
roomstogo.com 3.20% 27.30x
fashiontofigure.com 1.01% 27.07x
avenue.com 3.73% 26.89x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Web attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bed & Bath Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.09% 25.01x
Home Decoration - Crafts & Kids 1.10% 23.37x
Bathrooms & Plumbing 1.52% 21.34x
Women Shoppers 9.32% 20.73x
Southern California Cluster 0.20% 20.66x
Quinceanera Planning 0.04% 18.51x
Party Suppliers 4.38% 18.01x
Discount Shopping 0.45% 17.06x
Furniture Shopping 21.94% 17.06x
Custom Gifts 1.75% 16.67x
Composition Percentage: The overlap percentage between the Bed & Bath Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Bed & Bath Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bed & Bath Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female