Dstillery Audiences

BEER AFICIONADOS

Audience Size: 3.1 Million Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 58.92% 44.12x
Mens Fitness Publication Readers 45.95% 37.24x
Men's Clothing Shoppers 50.82% 36.50x
Beard Care Researchers 50.96% 35.91x
Home Brewing Enthusiasts 51.43% 35.18x
Men's Health Researchers 45.30% 34.83x
Mens Business Clothes Shoppers 47.26% 34.39x
Tech News Enthusiasts 45.58% 34.14x
Movie and Game Review Readers 47.99% 33.89x
Subaru Vehicle Shoppers 46.96% 33.72x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.53x
Chicos 0.01% 1.52x
Carhartt 0.17% 1.35x
Old Navy 0.02% 1.25x
Journeys 0.01% 0.98x
Victoria's Secret 0.01% 0.97x
Mens Wearhouse 0.02% 0.90x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is morebeer.com.

Website Composition Index
morebeer.com 1.74% 50.96x
homebrewing.org 2.04% 50.51x
eckraus.com 1.04% 48.81x
beerandbrewing.com 1.97% 46.62x
growlermag.com 2.44% 45.02x
theidleman.com 1.27% 38.01x
hiconsumption.com 3.28% 37.23x
homebrewtalk.com 5.56% 35.99x
bladehq.com 1.19% 34.31x
bourbonbanter.com 1.32% 33.72x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.00% 35.45x
Men's Dress Shirt Shopping 0.97% 24.51x
Grilling 2.24% 22.43x
Environmentally Friendly Cars 0.05% 21.09x
Assorted Topics (Toys, T-Shirts, Volvos) 0.15% 20.49x
Bags & Luggage 2.50% 20.45x
Wine, Liquor & Mixology 13.52% 19.55x
Assorted Topics (Power Trains, Drones, Web Design) 2.15% 19.36x
Robotics 0.90% 19.31x
London Tourism & Events 0.26% 19.03x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male