Explore the Beer Aficionados Audience
Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Beer Aficionados audience.
INTERESTS
The Beer Aficionados audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beer Aficionados audience is Home Brewing Enthusiasts.
| Interest | Composition | Index |
| Home Brewing Enthusiasts | 48.64% | 30.94x |
| Mens Fitness Publication Readers | 37.78% | 29.63x |
| Men's Clothing Shoppers | 42.89% | 27.78x |
| Subaru Vehicle Shoppers | 37.36% | 25.99x |
| Men's Health Researchers | 36.06% | 25.92x |
| Techies | 33.94% | 25.25x |
| Home Theater Enthusiasts | 38.67% | 25.21x |
| Craft Beer Enthusiasts | 43.46% | 24.92x |
| Movie and Game Review Readers | 33.97% | 24.67x |
| Tech News Enthusiasts | 35.64% | 24.59x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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APPAREL RETAILERS
The Beer Aficionados audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 1.80x |
| REI | 0.03% | 1.52x |
| Columbia | 0.01% | 1.52x |
| Urban Outfitters | 0.08% | 1.42x |
| Eddie Bauer | 0.02% | 1.40x |
| Levi Strauss | 0.02% | 1.34x |
| Armani | 0.03% | 1.31x |
| The North Face | 0.03% | 1.31x |
| American Apparel | 0.05% | 1.28x |
| Madewell | 0.02% | 1.27x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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WEBSITES
The Beer Aficionados audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beer Aficionados audience is northernbrewer.com.
| Website | Composition | Index |
| northernbrewer.com | 1.93% | 121.99x |
| williamsbrewing.com | 1.23% | 121.86x |
| homebrewtalk.com | 4.34% | 103.90x |
| stonebrewing.com | 2.05% | 92.57x |
| morebeer.com | 3.75% | 90.97x |
| brewersfriend.com | 1.47% | 89.45x |
| beerandbrewing.com | 2.41% | 85.07x |
| thefullpint.com | 1.08% | 79.75x |
| ratebeer.com | 1.29% | 75.65x |
| deschutesbrewery.com | 1.76% | 64.64x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 11.81% | 40.95x |
| Men's Dress Shirt Shopping | 3.75% | 19.47x |
| Sports - Skiing, Snowboarding | 0.06% | 17.97x |
| Grilling | 5.50% | 17.90x |
| Bags & Luggage | 3.70% | 15.96x |
| Environmentally Friendly Cars | 0.14% | 15.44x |
| Wine, Liquor & Mixology | 19.82% | 14.98x |
| Feminism | 1.58% | 14.96x |
| Live Music | 8.47% | 14.63x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.60% | 14.54x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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DEMOGRAPHICS
The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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