Dstillery Audiences

BEER AFICIONADOS

Audience Size: 2.4 Million Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 52.59% 70.60x
Home Brewing Enthusiasts 49.49% 58.73x
Mens Fitness Publication Readers 39.83% 54.52x
Men's Clothing Shoppers 42.73% 53.54x
Mens Business Clothes Shoppers 43.44% 50.42x
Craft Beer Enthusiasts 43.30% 49.30x
Men's Health Researchers 38.01% 48.16x
Subaru Vehicle Shoppers 39.75% 48.10x
Techies 34.63% 47.99x
Home Theater Enthusiasts 40.53% 47.53x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Patagonia.

Location Composition Index
Patagonia 0.04% 1.99x
Bonobos 0.06% 1.84x
Calvin Klein 0.01% 1.74x
The North Face 0.03% 1.67x
Uniqlo 0.02% 1.62x
American Apparel 0.05% 1.60x
Free People 0.03% 1.56x
Lululemon 0.08% 1.50x
Urban Outfitters 0.06% 1.50x
Banana Republic 0.05% 1.49x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is williamsbrewing.com.

Website Composition Index
williamsbrewing.com 1.18% 115.78x
northernbrewer.com 1.22% 112.76x
brewersfriend.com 1.36% 99.10x
stonebrewing.com 1.40% 91.02x
homebrewtalk.com 4.39% 87.24x
morebeer.com 3.83% 83.78x
thefullpint.com 1.13% 81.16x
brewbound.com 1.00% 75.00x
ratebeer.com 1.08% 74.18x
beerandbrewing.com 3.38% 71.24x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 12.21% 47.82x
Men's Dress Shirt Shopping 3.09% 28.27x
Grilling 4.93% 23.58x
Sports - Skiing, Snowboarding 0.05% 22.81x
Bags & Luggage 3.75% 21.74x
Handyman Tools 0.04% 20.48x
Wine, Liquor & Mixology 19.56% 20.24x
Cigars 0.61% 19.58x
Assorted Topics (Toys, T-Shirts, Volvos) 0.31% 19.09x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.71% 19.05x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male