Dstillery Audiences

BEER AFICIONADOS

Audience Size: 2.5 Million Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 50.98% 37.22x
Home Brewing Enthusiasts 49.26% 30.52x
Mens Fitness Publication Readers 37.07% 30.37x
Men's Clothing Shoppers 44.14% 28.38x
Men's Health Researchers 36.39% 26.75x
Home Theater Enthusiasts 38.01% 26.45x
Subaru Vehicle Shoppers 38.83% 26.30x
Techies 33.88% 26.05x
Movie and Game Review Readers 34.07% 25.99x
Mens Business Clothes Shoppers 45.56% 25.77x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Columbia.

Location Composition Index
Columbia 0.02% 1.94x
Madewell 0.04% 1.68x
Express Outlets 0.01% 1.58x
Urban Outfitters 0.09% 1.57x
American Apparel 0.06% 1.56x
Uniqlo 0.02% 1.49x
LL Bean 0.01% 1.49x
Intermix 0.01% 1.48x
Hugo Boss 0.04% 1.48x
Ralph Lauren 0.01% 1.44x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is northernbrewer.com.

Website Composition Index
northernbrewer.com 1.28% 63.95x
homebrewtalk.com 3.02% 57.61x
stonebrewing.com 1.49% 51.86x
brewersfriend.com 1.25% 50.27x
morebeer.com 3.11% 48.75x
thefullpint.com 1.10% 42.51x
beerandbrewing.com 2.53% 42.29x
ratebeer.com 1.06% 41.77x
deschutesbrewery.com 1.53% 38.41x
bourbonbanter.com 1.54% 35.52x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 11.43% 39.63x
Men's Dress Shirt Shopping 3.42% 22.20x
Grilling 4.94% 19.39x
Sports - Skiing, Snowboarding 0.06% 18.76x
Bags & Luggage 3.63% 17.35x
Wine, Liquor & Mixology 19.95% 16.39x
Environmentally Friendly Cars 0.13% 16.20x
Cigars 0.67% 15.92x
Assorted Topics (Toys, T-Shirts, Volvos) 0.30% 15.58x
Feminism 1.55% 15.57x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male