Dstillery Audiences

BEER AFICIONADOS

Audience Size: 1.9 Million Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 54.85% 69.15x
Home Brewing Enthusiasts 51.92% 57.16x
Mens Fitness Publication Readers 40.15% 53.91x
Men's Clothing Shoppers 46.09% 51.90x
Mens Business Clothes Shoppers 44.58% 48.54x
Techies 35.06% 48.19x
Craft Beer Enthusiasts 43.52% 47.90x
Men's Health Researchers 38.66% 47.60x
Subaru Vehicle Shoppers 40.86% 47.21x
Home Theater Enthusiasts 41.22% 47.05x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.82x
Jos A. Bank Clothiers 0.52% 1.61x
Supreme 0.02% 1.61x
REI 0.03% 1.56x
LL Bean 0.01% 1.52x
Uniqlo 0.03% 1.51x
Patagonia 0.03% 1.49x
Free People 0.04% 1.49x
Johnston and Murphy 0.23% 1.46x
The North Face 0.04% 1.39x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is williamsbrewing.com.

Website Composition Index
williamsbrewing.com 1.12% 109.79x
brewersfriend.com 1.13% 102.77x
stonebrewing.com 1.15% 88.18x
morebeer.com 3.79% 79.87x
homebrewtalk.com 5.28% 73.92x
deschutesbrewery.com 1.31% 71.90x
beerandbrewing.com 3.54% 68.33x
brewbound.com 1.04% 67.75x
breakingbourbon.com 2.05% 63.96x
beerconnoisseur.com 1.46% 63.82x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 13.52% 48.09x
Men's Dress Shirt Shopping 3.07% 29.25x
Grilling 5.34% 23.58x
Sports - Skiing, Snowboarding 0.04% 22.93x
Bags & Luggage 3.73% 21.76x
Wine, Liquor & Mixology 20.61% 20.44x
Winter Sports & Gear 3.70% 20.04x
Handyman Tools 0.04% 19.62x
Cigars 0.63% 19.43x
Assorted Topics (Toys, T-Shirts, Volvos) 0.37% 19.17x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male