Explore the Beer Aficionados Audience
Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Beer Aficionados audience.
INTERESTS
The Beer Aficionados audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beer Aficionados audience is Craft Beer Enthusiasts.
| Interest | Composition | Index |
| Craft Beer Enthusiasts | 43.48% | 82.05x |
| Home Brewing Enthusiasts | 25.41% | 66.16x |
| Craft Spirits Enthusiasts | 33.98% | 55.15x |
| Whiskey Enthusiasts | 17.72% | 47.87x |
| Mens Business Clothes Shoppers | 15.57% | 45.31x |
| Online Alcohol Shoppers | 32.66% | 43.54x |
| Whiskey Lovers | 48.76% | 34.99x |
| Holiday Cocktail Researchers | 13.42% | 31.00x |
| Home Coffee Makers | 11.63% | 30.72x |
| Gin Enthusiasts | 22.73% | 30.07x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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APPAREL RETAILERS
The Beer Aficionados audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.23x |
| Maurices | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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WEBSITES
The Beer Aficionados audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beer Aficionados audience is beerconnoisseur.com.
| Website | Composition | Index |
| beerconnoisseur.com | 1.52% | 73.01x |
| untappd.com | 32.78% | 71.26x |
| homebrewtalk.com | 3.79% | 61.58x |
| hopculture.com | 4.15% | 59.16x |
| sierranevada.com | 1.99% | 56.73x |
| homebrewacademy.com | 1.59% | 54.43x |
| beeradvocate.com | 16.99% | 54.29x |
| bisonbrew.com | 1.07% | 42.99x |
| breakingbourbon.com | 2.75% | 42.74x |
| thewhiskeyshelf.com | 1.09% | 35.37x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 0.98% | 47.15x |
| Wine, Liquor & Mixology | 6.86% | 24.49x |
| Virginia Athletics | 0.10% | 17.35x |
| Gun Enthusiast - Rifles & Ammo | 0.47% | 15.24x |
| Social & Demographic Trends | 0.04% | 14.57x |
| Winter Sports & Gear | 0.09% | 14.10x |
| Grilling | 0.21% | 13.98x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.47% | 13.31x |
| Fishing | 1.30% | 10.93x |
| Minnesota Community Business Cluster | 0.19% | 10.58x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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DEMOGRAPHICS
The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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