Dstillery Audiences

BEER AFICIONADOS

Audience Size: 2.5 Million Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 48.64% 30.94x
Mens Fitness Publication Readers 37.78% 29.63x
Men's Clothing Shoppers 42.89% 27.78x
Subaru Vehicle Shoppers 37.36% 25.99x
Men's Health Researchers 36.06% 25.92x
Techies 33.94% 25.25x
Home Theater Enthusiasts 38.67% 25.21x
Craft Beer Enthusiasts 43.46% 24.92x
Movie and Game Review Readers 33.97% 24.67x
Tech News Enthusiasts 35.64% 24.59x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.80x
REI 0.03% 1.52x
Columbia 0.01% 1.52x
Urban Outfitters 0.08% 1.42x
Eddie Bauer 0.02% 1.40x
Levi Strauss 0.02% 1.34x
Armani 0.03% 1.31x
The North Face 0.03% 1.31x
American Apparel 0.05% 1.28x
Madewell 0.02% 1.27x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is northernbrewer.com.

Website Composition Index
northernbrewer.com 1.93% 121.99x
williamsbrewing.com 1.23% 121.86x
homebrewtalk.com 4.34% 103.90x
stonebrewing.com 2.05% 92.57x
morebeer.com 3.75% 90.97x
brewersfriend.com 1.47% 89.45x
beerandbrewing.com 2.41% 85.07x
thefullpint.com 1.08% 79.75x
ratebeer.com 1.29% 75.65x
deschutesbrewery.com 1.76% 64.64x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 11.81% 40.95x
Men's Dress Shirt Shopping 3.75% 19.47x
Sports - Skiing, Snowboarding 0.06% 17.97x
Grilling 5.50% 17.90x
Bags & Luggage 3.70% 15.96x
Environmentally Friendly Cars 0.14% 15.44x
Wine, Liquor & Mixology 19.82% 14.98x
Feminism 1.58% 14.96x
Live Music 8.47% 14.63x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.60% 14.54x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male