Dstillery Audiences

BEER AFICIONADOS

Audience Size: 913.8 Thousand Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 913.8 thousand unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 48.14% 62.54x
Whiskey Enthusiasts 44.26% 53.98x
Mens Business Clothes Shoppers 29.02% 49.15x
Men's Clothing Shoppers 28.11% 47.24x
Men's Health Researchers 23.70% 42.10x
Beard Care Researchers 34.14% 41.94x
Mens Fitness Publication Readers 22.38% 40.40x
Boston Trip Planners 22.78% 39.86x
Cholesterol Researchers 16.17% 39.30x
Movie and Game Review Readers 34.44% 38.51x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.10x
Jos A. Bank Clothiers 0.01% 1.57x
Forever 21 0.01% 1.52x
Buckle 0.02% 1.40x
Talbots 0.01% 1.39x
LOFT 0.02% 1.33x
White House Black Market 0.02% 1.27x
J. Crew 0.01% 1.24x
Carhartt 0.16% 1.22x
Old Navy 0.02% 1.19x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is homebrewtalk.com.

Website Composition Index
homebrewtalk.com 5.22% 48.52x
drinkhacker.com 1.02% 44.17x
hopculture.com 3.12% 42.44x
beeradvocate.com 15.07% 39.93x
thewhiskeyjug.com 1.39% 39.33x
gobourbon.com 1.40% 36.54x
breakingbourbon.com 3.39% 35.88x
homebrewacademy.com 1.04% 35.22x
streamable.com 4.05% 34.78x
rotoworld.com 1.10% 32.95x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 2.42% 54.22x
Car Keys, Locks & Remotes 0.15% 25.42x
Wine, Liquor & Mixology 12.86% 24.40x
Feminism 0.27% 19.32x
Bags & Luggage 1.23% 18.83x
Grilling 0.55% 18.76x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.28% 18.43x
Live Music 9.17% 17.07x
Backpacking 3.68% 16.98x
Watches Retail 0.80% 16.52x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male