Dstillery Audiences

BEER AFICIONADOS

Audience Size: 1.5 Million Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 43.48% 82.05x
Home Brewing Enthusiasts 25.41% 66.16x
Craft Spirits Enthusiasts 33.98% 55.15x
Whiskey Enthusiasts 17.72% 47.87x
Mens Business Clothes Shoppers 15.57% 45.31x
Online Alcohol Shoppers 32.66% 43.54x
Whiskey Lovers 48.76% 34.99x
Holiday Cocktail Researchers 13.42% 31.00x
Home Coffee Makers 11.63% 30.72x
Gin Enthusiasts 22.73% 30.07x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.23x
Maurices 0.02% 1.19x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is beerconnoisseur.com.

Website Composition Index
beerconnoisseur.com 1.52% 73.01x
untappd.com 32.78% 71.26x
homebrewtalk.com 3.79% 61.58x
hopculture.com 4.15% 59.16x
sierranevada.com 1.99% 56.73x
homebrewacademy.com 1.59% 54.43x
beeradvocate.com 16.99% 54.29x
bisonbrew.com 1.07% 42.99x
breakingbourbon.com 2.75% 42.74x
thewhiskeyshelf.com 1.09% 35.37x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 0.98% 47.15x
Wine, Liquor & Mixology 6.86% 24.49x
Virginia Athletics 0.10% 17.35x
Gun Enthusiast - Rifles & Ammo 0.47% 15.24x
Social & Demographic Trends 0.04% 14.57x
Winter Sports & Gear 0.09% 14.10x
Grilling 0.21% 13.98x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.47% 13.31x
Fishing 1.30% 10.93x
Minnesota Community Business Cluster 0.19% 10.58x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male