Dstillery Audiences

BEER AFICIONADOS

Audience Size: 3.7 Million Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 60.40% 50.33x
Mens Fitness Publication Readers 48.63% 42.29x
Men's Clothing Shoppers 51.28% 41.60x
Home Brewing Enthusiasts 54.75% 40.76x
Mens Business Clothes Shoppers 46.91% 39.68x
Men's Health Researchers 47.91% 39.14x
Tech News Enthusiasts 47.41% 38.89x
Movie and Game Review Readers 48.89% 38.69x
Subaru Vehicle Shoppers 49.12% 38.43x
Camera Review Readers 47.52% 38.25x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is REI.

Location Composition Index
REI 0.02% 1.79x
The North Face 0.02% 1.58x
Bonobos 0.01% 1.56x
American Apparel 0.03% 1.48x
Tommy Bahama 0.02% 1.46x
Club Monaco 0.01% 1.45x
Free People 0.02% 1.44x
Zara 0.02% 1.41x
Brooks Brothers 0.03% 1.37x
Madewell 0.02% 1.37x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is homebrewsupply.com.

Website Composition Index
homebrewsupply.com 1.04% 69.25x
homebrewing.org 2.87% 53.75x
morebeer.com 2.45% 52.08x
homebrewtalk.com 5.02% 47.23x
beerandbrewing.com 2.68% 45.96x
buffalotracedistillery.com 1.12% 43.95x
brewersfriend.com 1.07% 43.39x
theidleman.com 2.38% 43.34x
growlermag.com 2.94% 43.33x
bobistheoilguy.com 1.11% 41.02x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.81% 34.67x
Men's Dress Shirt Shopping 1.30% 22.70x
Environmentally Friendly Cars 0.09% 22.50x
Sports - Skiing, Snowboarding 0.03% 21.63x
Grilling 3.11% 21.54x
Bags & Luggage 2.45% 19.00x
Wine, Liquor & Mixology 13.48% 18.84x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.17% 18.53x
Assorted Topics (Power Trains, Drones, Web Design) 2.01% 18.51x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.51% 18.35x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male