Explore the Beer Aficionados Audience
Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Beer Aficionados audience.
INTERESTS
The Beer Aficionados audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beer Aficionados audience is Mens Fitness Publication Readers.
| Interest | Composition | Index |
| Mens Fitness Publication Readers | 36.36% | 28.14x |
| Men's Clothing Shoppers | 39.47% | 26.72x |
| Telecom Industry | 39.36% | 26.51x |
| Men's Health Researchers | 34.82% | 24.42x |
| Techies | 31.73% | 24.15x |
| Tech and Video games Industry | 38.40% | 24.11x |
| Subaru Vehicle Shoppers | 37.43% | 23.78x |
| Tech News Enthusiasts | 33.72% | 23.36x |
| Home Theater Enthusiasts | 38.02% | 23.24x |
| Movie and Game Review Readers | 32.10% | 23.15x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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APPAREL RETAILERS
The Beer Aficionados audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.61x |
| Urban Outfitters | 0.06% | 1.57x |
| American Apparel | 0.04% | 1.54x |
| Levi Strauss | 0.01% | 1.53x |
| REI | 0.02% | 1.52x |
| Patagonia | 0.01% | 1.51x |
| Free People | 0.02% | 1.46x |
| Intermix | 0.01% | 1.44x |
| Tommy Bahama | 0.03% | 1.42x |
| Madewell | 0.02% | 1.41x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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WEBSITES
The Beer Aficionados audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beer Aficionados audience is byo.com.
| Website | Composition | Index |
| byo.com | 0.83% | 104.40x |
| grimmales.com | 0.20% | 98.96x |
| williamsbrewing.com | 1.05% | 97.61x |
| northernbrewer.com | 2.02% | 96.46x |
| dogfish.com | 0.05% | 94.86x |
| bunitedint.com | 0.08% | 90.05x |
| bellsbeer.com | 0.15% | 89.49x |
| beerandbrewing.com | 1.67% | 89.25x |
| midwestsupplies.com | 0.18% | 85.12x |
| brewinternational.com | 0.38% | 84.38x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 11.96% | 43.90x |
| Men's Dress Shirt Shopping | 3.54% | 18.57x |
| Grilling | 5.52% | 17.60x |
| Sports - Skiing, Snowboarding | 0.06% | 16.15x |
| Bags & Luggage | 3.39% | 15.20x |
| Winter Sports & Gear | 3.50% | 15.07x |
| Wine, Liquor & Mixology | 19.64% | 14.95x |
| Live Music | 8.03% | 14.75x |
| Feminism | 1.64% | 14.49x |
| Environmentally Friendly Cars | 0.13% | 13.82x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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DEMOGRAPHICS
The Beer Aficionados audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999
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