Explore the Beer Aficionados Audience
Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Beer Aficionados audience.
INTERESTS
The Beer Aficionados audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beer Aficionados audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 58.61% | 41.75x |
| Men's Clothing Shoppers | 48.08% | 36.39x |
| Mens Fitness Publication Readers | 46.47% | 34.66x |
| Beard Care Researchers | 52.17% | 34.36x |
| Mens Business Clothes Shoppers | 43.27% | 33.89x |
| Tech News Enthusiasts | 45.21% | 33.47x |
| Men's Health Researchers | 45.77% | 33.34x |
| Home Brewing Enthusiasts | 50.50% | 33.33x |
| Camera Review Readers | 45.41% | 33.21x |
| Movie and Game Review Readers | 48.98% | 33.15x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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APPAREL RETAILERS
The Beer Aficionados audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 2.02x |
| LOFT | 0.01% | 1.55x |
| Express | 0.01% | 1.50x |
| White House Black Market | 0.01% | 1.38x |
| Chicos | 0.01% | 1.26x |
| Carhartt | 0.21% | 1.26x |
| Journeys | 0.01% | 1.24x |
| Old Navy | 0.02% | 1.21x |
| Victoria's Secret | 0.01% | 1.18x |
| Mens Wearhouse | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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WEBSITES
The Beer Aficionados audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beer Aficionados audience is morebeer.com.
| Website | Composition | Index |
| morebeer.com | 1.41% | 53.74x |
| homebrewing.org | 1.65% | 53.09x |
| beerandbrewing.com | 1.62% | 49.46x |
| growlermag.com | 2.15% | 48.45x |
| hiconsumption.com | 2.60% | 38.52x |
| uploadvr.com | 1.14% | 35.86x |
| homebrewtalk.com | 5.72% | 35.60x |
| bourbonbanter.com | 1.33% | 34.40x |
| winespectator.com | 1.01% | 34.29x |
| pewpewtactical.com | 1.33% | 34.17x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 6.13% | 33.63x |
| Men's Dress Shirt Shopping | 0.71% | 23.29x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.13% | 20.87x |
| Grilling | 1.83% | 20.61x |
| Marijuana | 0.67% | 19.65x |
| Bags & Luggage | 2.15% | 19.63x |
| Cars, Travel & Food | 0.03% | 19.05x |
| Robotics | 0.67% | 19.05x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 2.51% | 19.01x |
| Assorted Topics (Power Trains, Drones, Web Design) | 2.03% | 18.81x |
Composition Percentage:
The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
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DEMOGRAPHICS
The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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