Dstillery Audiences

BEER AFICIONADOS

Audience Size: 3.5 Million Devices

Explore the Beer Aficionados Audience

Below you'll find more information about the Beer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Beer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Aficionados audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 60.45% 48.28x
Mens Fitness Publication Readers 48.55% 40.59x
Men's Clothing Shoppers 50.49% 39.84x
Home Brewing Enthusiasts 55.71% 38.94x
Mens Business Clothes Shoppers 45.57% 38.36x
Men's Health Researchers 47.22% 37.54x
Tech News Enthusiasts 47.43% 37.12x
Movie and Game Review Readers 47.87% 37.08x
Camera Review Readers 46.57% 36.86x
Subaru Vehicle Shoppers 49.08% 36.34x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Interest attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Aficionados audience is Bonobos.

Location Composition Index
Bonobos 0.17% 1.86x
Supreme 0.01% 1.67x
REI 0.02% 1.57x
Jos A. Bank Clothiers 0.42% 1.51x
Patagonia 0.02% 1.50x
White House Black Market 0.53% 1.44x
Topshop 0.03% 1.36x
Mens Wearhouse 0.64% 1.34x
Uniqlo 0.02% 1.33x
Johnston and Murphy 0.74% 1.30x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Location attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Aficionados audience is homebrewsupply.com.

Website Composition Index
homebrewsupply.com 1.24% 64.93x
homebrewing.org 3.05% 53.00x
morebeer.com 2.53% 52.39x
foundersbrewing.com 1.12% 48.75x
homebrewtalk.com 4.84% 46.95x
beerandbrewing.com 2.64% 46.53x
buffalotracedistillery.com 1.29% 42.87x
bourbonbanter.com 1.25% 41.38x
thewhiskeyjug.com 1.45% 40.02x
growlermag.com 2.29% 39.97x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Web attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Aficionados audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 8.07% 33.66x
Men's Dress Shirt Shopping 1.49% 22.74x
Sports - Skiing, Snowboarding 0.03% 20.11x
Environmentally Friendly Cars 0.11% 19.89x
Grilling 3.40% 19.80x
Bags & Luggage 2.59% 18.00x
Wine, Liquor & Mixology 13.97% 17.51x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.83% 17.41x
Winter Sports & Gear 2.39% 17.38x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.20% 16.90x
Composition Percentage: The overlap percentage between the Beer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Beer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male