Explore the Beer Lovers Audience
Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Beer Lovers audience.
INTERESTS
The Beer Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.
| Interest | Composition | Index |
| Craft Beer Enthusiasts | 30.08% | 18.66x |
| Beer Aficionados | 24.30% | 16.17x |
| Home Brewing Enthusiasts | 25.25% | 15.69x |
| Craft Spirits Enthusiasts | 22.67% | 15.47x |
| Indie Coffee Shoppers | 20.32% | 13.82x |
| Daily Fantasy Sports Enthusiasts | 24.03% | 13.70x |
| San Diego Trip Planners | 25.75% | 13.42x |
| Professional Chefs | 22.55% | 12.96x |
| Coffee Bean Shoppers | 17.63% | 12.59x |
| Darts Enthusiasts | 21.45% | 12.40x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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APPAREL RETAILERS
The Beer Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beer Lovers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.05x |
| REI | 0.02% | 1.70x |
| Patagonia | 0.01% | 1.48x |
| American Apparel | 0.03% | 1.31x |
| Columbia | 0.01% | 1.30x |
| Urban Outfitters | 0.04% | 1.29x |
| Jos A. Bank Clothiers | 0.05% | 1.28x |
| Ralph Lauren | 0.02% | 1.26x |
| Forever 21 | 0.06% | 1.24x |
| Hugo Boss | 0.04% | 1.21x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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WEBSITES
The Beer Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beer Lovers audience is beerandbrewing.com.
| Website | Composition | Index |
| beerandbrewing.com | 2.27% | 36.49x |
| sandiegomagazine.com | 1.93% | 29.14x |
| morebeer.com | 1.47% | 28.58x |
| beeradvocate.com | 20.19% | 26.21x |
| visitrichmondva.com | 1.23% | 25.68x |
| sdccu.com | 1.51% | 24.46x |
| growlermag.com | 1.54% | 22.33x |
| homebrewing.org | 1.22% | 20.83x |
| sandiegoreader.com | 2.54% | 20.76x |
| sdzsafaripark.org | 1.82% | 20.59x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 4.79% | 19.33x |
| Southern California Cluster | 0.55% | 12.62x |
| Wine, Liquor & Mixology | 9.06% | 11.39x |
| Southern California Tourism | 2.88% | 11.27x |
| Sports - Golf, Hunting, Fishing | 0.27% | 10.96x |
| Grilling | 1.54% | 10.38x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.12% | 9.43x |
| San Francisco Tourism | 0.69% | 9.14x |
| Cigars | 0.20% | 8.80x |
| Sports Apparel | 0.41% | 8.63x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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DEMOGRAPHICS
The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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