Explore the Beer Lovers Audience
Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Beer Lovers audience.
INTERESTS
The Beer Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.
| Interest | Composition | Index |
| Craft Beer Enthusiasts | 33.72% | 27.36x |
| Beer Aficionados | 27.89% | 26.26x |
| Craft Spirits Enthusiasts | 27.96% | 24.76x |
| Home Brewing Enthusiasts | 28.48% | 23.34x |
| Daily Fantasy Sports Enthusiasts | 23.87% | 19.78x |
| San Diego Activities Researchers | 23.42% | 19.73x |
| San Diego Trip Planners | 29.57% | 19.36x |
| Indie Coffee Shoppers | 25.36% | 18.59x |
| San Diego Events Researchers | 22.22% | 18.36x |
| San Francisco Activities Researchers | 22.23% | 18.36x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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APPAREL RETAILERS
The Beer Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beer Lovers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.89x |
| Bonobos | 0.13% | 1.63x |
| Patagonia | 0.03% | 1.60x |
| REI | 0.03% | 1.51x |
| Topshop | 0.03% | 1.44x |
| Jos A. Bank Clothiers | 0.44% | 1.39x |
| American Apparel | 0.06% | 1.34x |
| Urban Outfitters | 0.08% | 1.30x |
| Mens Wearhouse | 0.68% | 1.30x |
| White House Black Market | 0.41% | 1.30x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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WEBSITES
The Beer Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beer Lovers audience is stonebrewing.com.
| Website | Composition | Index |
| stonebrewing.com | 1.38% | 103.96x |
| deschutesbrewery.com | 1.56% | 85.11x |
| cicerone.org | 1.20% | 74.58x |
| brewbound.com | 1.27% | 73.60x |
| beerandbrewing.com | 3.90% | 65.35x |
| homebrewsupply.com | 1.19% | 58.58x |
| beerconnoisseur.com | 1.28% | 54.97x |
| morebeer.com | 2.87% | 54.87x |
| crackshack.com | 1.40% | 53.34x |
| foundersbrewing.com | 1.73% | 52.25x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 7.58% | 25.28x |
| Southern California Cluster | 1.45% | 16.19x |
| Wine, Liquor & Mixology | 14.93% | 14.14x |
| Southern California Tourism | 5.76% | 13.55x |
| Grilling | 3.05% | 12.94x |
| Sports Apparel | 0.63% | 12.25x |
| Men's Dress Shirt Shopping | 1.22% | 11.83x |
| Action Sports | 1.54% | 11.46x |
| Sports - Golf, Hunting, Fishing | 0.35% | 11.27x |
| Los Angeles Cluster | 0.46% | 11.09x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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DEMOGRAPHICS
The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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