Dstillery Audiences

BEER LOVERS

Audience Size: 3.9 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 28.20% 19.21x
Indie Coffee Shoppers 26.58% 14.50x
San Diego Trip Planners 33.93% 13.88x
Professional Chefs 25.26% 13.04x
Los Angeles Chargers Fans 23.67% 13.02x
Cigars Shoppers 25.13% 12.83x
California Trip Planners 29.35% 12.82x
Las Vegas Nightlife Researchers 28.00% 12.54x
Coffee Bean Shoppers 21.69% 12.35x
Ski and Snowboard Apparel Shoppers 22.70% 12.06x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.73x
Lorna Jane 0.01% 1.62x
Joe's Jeans 0.01% 1.57x
Urban Outfitters 0.07% 1.42x
REI 0.02% 1.38x
Chicos 0.07% 1.37x
Kate Spade 0.03% 1.37x
H&M 0.05% 1.30x
American Apparel 0.04% 1.27x
Tommy Bahama 0.03% 1.24x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is ballastpoint.com.

Website Composition Index
ballastpoint.com 0.25% 82.25x
grimmales.com 0.15% 74.35x
stonebrewing.com 2.14% 72.77x
averybrewing.com 0.57% 70.94x
91x.com 0.32% 69.21x
orfila.com 0.03% 68.54x
theshoppesatcarlsbad.com 0.03% 68.51x
bunitedint.com 0.06% 68.51x
craftshack.com 0.66% 65.89x
fourpeaks.com 0.05% 65.49x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.65% 24.11x
Southern California Cluster 2.49% 13.66x
Wine, Liquor & Mixology 16.85% 13.01x
Southern California Tourism 7.50% 12.26x
Grilling 3.50% 11.37x
Live Music 5.91% 10.68x
San Francisco Tourism 2.46% 10.26x
Sports Apparel 0.77% 10.14x
Winter Sports & Gear 2.29% 9.94x
Action Sports 2.37% 9.81x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000