Dstillery Audiences

BEER LOVERS

Audience Size: 3.2 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 32.77% 29.74x
Beer Aficionados 28.70% 29.24x
Craft Spirits Enthusiasts 25.90% 28.19x
Home Brewing Enthusiasts 26.34% 25.34x
San Diego Activities Researchers 23.49% 21.58x
San Diego Trip Planners 31.02% 21.41x
Indie Coffee Shoppers 24.78% 21.03x
Los Angeles Chargers Fans 20.81% 20.19x
Coffee Bean Shoppers 18.96% 20.05x
Cigars Shoppers 22.00% 19.99x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.25x
Mens Wearhouse 0.48% 1.10x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is stonebrewing.com.

Website Composition Index
stonebrewing.com 1.27% 82.64x
deschutesbrewery.com 1.52% 69.53x
beerandbrewing.com 2.71% 57.20x
morebeer.com 2.18% 47.62x
sandiegomagazine.com 2.94% 46.35x
beerconnoisseur.com 1.19% 43.22x
bourbonbanter.com 1.25% 42.24x
foundersbrewing.com 1.59% 41.17x
beeradvocate.com 21.18% 40.97x
breakingbourbon.com 1.55% 40.27x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 8.06% 30.22x
Southern California Cluster 1.84% 18.24x
Wine, Liquor & Mixology 16.49% 16.19x
Southern California Tourism 6.54% 15.63x
Grilling 3.19% 14.47x
San Francisco Tourism 2.13% 13.39x
Men's Dress Shirt Shopping 1.52% 13.06x
Action Sports 2.00% 12.53x
Live Music 6.24% 11.31x
Winter Sports & Gear 2.32% 11.11x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male