Dstillery Audiences

BEER LOVERS

Audience Size: 3.8 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 12.92% 10.60x
Daily Fantasy Sports Enthusiasts 16.07% 10.25x
Home Brewing Enthusiasts 10.43% 10.14x
Tequila Enthusiasts 7.69% 9.28x
Craft Spirits Enthusiasts 8.05% 9.21x
Beer Aficionados 7.24% 8.62x
Cigars Shoppers 12.95% 8.55x
Darts Enthusiasts 12.82% 7.94x
Sports Gamblers 10.87% 7.90x
BBQ Recipe Researchers 13.19% 7.80x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.40x
J. Crew 0.02% 1.32x
Chicos 0.03% 1.23x
Jos A. Bank Clothiers 0.02% 1.22x
American Eagle Outfitters 0.03% 1.16x
Eddie Bauer 0.01% 1.11x
White House Black Market 0.03% 1.11x
Carhartt 0.25% 1.11x
Mens Wearhouse 0.03% 1.10x
Talbots 0.01% 1.10x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 8.83% 22.94x
breakingbourbon.com 1.37% 12.61x
mcmenamins.com 1.16% 11.56x
smoking-meat.com 1.01% 10.66x
vindulge.com 2.04% 10.58x
thewhiskeywash.com 2.12% 10.40x
orwhateveryoudo.com 1.75% 10.33x
fantasypros.com 8.18% 9.98x
untappd.com 7.17% 9.13x
rotoballer.com 2.31% 9.10x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 0.56% 11.28x
Wine, Liquor & Mixology 4.05% 6.97x
Grilling 0.19% 6.87x
Southern California Tourism 0.08% 6.17x
Upstate New York State Athletics 0.02% 5.94x
Virginia Athletics 0.05% 5.57x
San Francisco Tourism 0.03% 5.52x
Sports Apparel 2.15% 5.16x
Grocery & Food Service 0.05% 5.05x
Moving & Storage 0.02% 4.78x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male