Dstillery Audiences

BEER LOVERS

Audience Size: 2.9 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Super Bowl Bracket Projection Enthusiasts.

Interest Composition Index
Super Bowl Bracket Projection Enthusiasts 11.58% 8.78x
Daily Fantasy Sports Enthusiasts 17.14% 8.62x
Craft Beer Enthusiasts 8.59% 7.54x
Fantasy Football Enthusiasts 13.40% 7.25x
Whiskey Lovers 8.92% 7.02x
Craft Spirits Enthusiasts 3.60% 7.01x
Baseball Enthusiasts 11.48% 6.86x
Whiskey Enthusiasts 2.97% 6.79x
Online Alcohol Shoppers 5.42% 6.73x
Home Brewing Enthusiasts 3.33% 6.64x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.31x
Zumiez 0.01% 1.10x
Urban Outfitters 0.01% 1.08x
American Eagle Outfitters 0.01% 1.04x
Journeys 0.01% 1.04x
Old Navy 0.01% 1.00x
Maurices 0.02% 0.82x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 8.59% 33.13x
sierranevada.com 1.43% 32.10x
realestateone.com 1.42% 29.11x
untappd.com 10.13% 27.47x
record-eagle.com 2.01% 24.51x
1051thebounce.com 1.53% 22.71x
grkids.com 1.27% 22.52x
spartanavenue.com 1.07% 21.47x
homebrewtalk.com 1.49% 21.10x
blessyouboys.com 1.01% 20.99x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 0.19% 8.00x
Credit Unions & Consumer Protection 0.02% 6.51x
Southern California Tourism 0.06% 6.12x
Paper & Packaging 0.02% 5.96x
Los Angeles Cluster 0.04% 5.40x
Wine, Liquor & Mixology 1.46% 5.21x
Grilling 0.08% 4.69x
Virginia Athletics 0.04% 4.65x
Sports Apparel 1.60% 4.64x
Marketing Professionals 0.02% 4.51x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male