Dstillery Audiences

BEER LOVERS

Audience Size: 2.2 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 17.84% 13.20x
Daily Fantasy Sports Enthusiasts 18.40% 11.51x
Home Brewing Enthusiasts 13.08% 11.47x
Craft Spirits Enthusiasts 11.23% 10.63x
Beer Aficionados 10.38% 10.45x
Cigars Shoppers 15.21% 10.02x
Darts Enthusiasts 15.44% 9.75x
Professional Chefs 13.23% 9.64x
Mens Business Clothes Shoppers 10.20% 9.22x
Indie Coffee Shoppers 13.08% 8.77x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.29x
Old Navy 0.01% 1.08x
Carhartt 0.11% 1.06x
Victoria's Secret 0.02% 1.04x
Express 0.01% 1.00x
The Childrens Place 0.01% 0.93x
Journeys 0.01% 0.85x
Maurices 0.01% 0.79x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is craftshack.com.

Website Composition Index
craftshack.com 1.90% 36.80x
beeradvocate.com 12.75% 23.72x
breakingbourbon.com 1.69% 14.07x
smoking-meat.com 1.12% 11.60x
untappd.com 6.94% 11.30x
thefantasyfootballers.com 1.83% 10.95x
fantasypros.com 8.46% 10.60x
vindulge.com 1.74% 10.49x
rotoballer.com 2.13% 10.44x
fantasysp.com 1.44% 10.43x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.73% 16.17x
Southern California Cluster 0.02% 11.65x
Southern California Tourism 0.23% 9.04x
Grilling 0.41% 8.69x
Wine, Liquor & Mixology 5.04% 7.46x
Costumes 0.02% 7.28x
Crossfit & Obstacle Race Enthusiasts 0.34% 7.05x
Sports - Golf, Hunting, Fishing 0.04% 6.97x
San Francisco Tourism 0.05% 6.85x
Scuba Diving 0.01% 6.47x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male