Explore the Beer Lovers Audience
Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Beer Lovers audience.
INTERESTS
The Beer Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.
| Interest | Composition | Index |
| Craft Beer Enthusiasts | 17.02% | 12.88x |
| Home Brewing Enthusiasts | 13.00% | 11.08x |
| Daily Fantasy Sports Enthusiasts | 21.17% | 10.52x |
| Craft Spirits Enthusiasts | 15.06% | 9.61x |
| Beer Aficionados | 14.22% | 9.36x |
| Cigars Shoppers | 17.65% | 9.09x |
| Darts Enthusiasts | 18.14% | 8.86x |
| Professional Chefs | 16.00% | 8.61x |
| Indie Coffee Shoppers | 15.60% | 8.48x |
| Mens Business Clothes Shoppers | 12.77% | 8.38x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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APPAREL RETAILERS
The Beer Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beer Lovers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.54x |
| Jos A. Bank Clothiers | 0.01% | 1.53x |
| Old Navy | 0.02% | 1.37x |
| Chicos | 0.01% | 1.26x |
| Lane Bryant | 0.01% | 1.22x |
| White House Black Market | 0.01% | 1.07x |
| Journeys | 0.01% | 1.06x |
| Express | 0.01% | 1.05x |
| Carhartt | 0.14% | 1.05x |
| Victoria's Secret | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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WEBSITES
The Beer Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beer Lovers audience is craftshack.com.
| Website | Composition | Index |
| craftshack.com | 1.42% | 27.76x |
| beeradvocate.com | 13.97% | 18.40x |
| totalwine.com | 1.59% | 13.99x |
| breakingbourbon.com | 1.61% | 12.02x |
| untappd.com | 7.20% | 10.74x |
| smoking-meat.com | 1.37% | 10.04x |
| vindulge.com | 1.71% | 9.50x |
| powerpyx.com | 1.21% | 9.34x |
| rotowire.com | 2.01% | 9.27x |
| thefantasyfootballers.com | 1.83% | 9.20x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 2.07% | 12.72x |
| Southern California Cluster | 0.05% | 9.26x |
| Southern California Tourism | 0.39% | 7.65x |
| Sports - Golf, Hunting, Fishing | 0.07% | 7.55x |
| Drawing & Animation | 0.02% | 6.89x |
| Grilling | 0.59% | 6.85x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 6.39x |
| Wine, Liquor & Mixology | 6.30% | 6.31x |
| San Francisco Tourism | 0.11% | 6.15x |
| Crossfit & Obstacle Race Enthusiasts | 0.58% | 5.79x |
Composition Percentage:
The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
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DEMOGRAPHICS
The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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