Dstillery Audiences

BEER LOVERS

Audience Size: 3.4 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 33.72% 27.36x
Beer Aficionados 27.89% 26.26x
Craft Spirits Enthusiasts 27.96% 24.76x
Home Brewing Enthusiasts 28.48% 23.34x
Daily Fantasy Sports Enthusiasts 23.87% 19.78x
San Diego Activities Researchers 23.42% 19.73x
San Diego Trip Planners 29.57% 19.36x
Indie Coffee Shoppers 25.36% 18.59x
San Diego Events Researchers 22.22% 18.36x
San Francisco Activities Researchers 22.23% 18.36x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.89x
Bonobos 0.13% 1.63x
Patagonia 0.03% 1.60x
REI 0.03% 1.51x
Topshop 0.03% 1.44x
Jos A. Bank Clothiers 0.44% 1.39x
American Apparel 0.06% 1.34x
Urban Outfitters 0.08% 1.30x
Mens Wearhouse 0.68% 1.30x
White House Black Market 0.41% 1.30x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is stonebrewing.com.

Website Composition Index
stonebrewing.com 1.38% 103.96x
deschutesbrewery.com 1.56% 85.11x
cicerone.org 1.20% 74.58x
brewbound.com 1.27% 73.60x
beerandbrewing.com 3.90% 65.35x
homebrewsupply.com 1.19% 58.58x
beerconnoisseur.com 1.28% 54.97x
morebeer.com 2.87% 54.87x
crackshack.com 1.40% 53.34x
foundersbrewing.com 1.73% 52.25x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.58% 25.28x
Southern California Cluster 1.45% 16.19x
Wine, Liquor & Mixology 14.93% 14.14x
Southern California Tourism 5.76% 13.55x
Grilling 3.05% 12.94x
Sports Apparel 0.63% 12.25x
Men's Dress Shirt Shopping 1.22% 11.83x
Action Sports 1.54% 11.46x
Sports - Golf, Hunting, Fishing 0.35% 11.27x
Los Angeles Cluster 0.46% 11.09x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male