Dstillery Audiences

BEER LOVERS

Audience Size: 2.5 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 34.80% 24.37x
Beer Aficionados 30.99% 22.89x
Craft Spirits Enthusiasts 30.62% 22.04x
Home Brewing Enthusiasts 30.06% 20.11x
San Diego Activities Researchers 24.47% 17.43x
Indie Coffee Shoppers 26.03% 17.42x
Daily Fantasy Sports Enthusiasts 23.20% 17.32x
San Diego Trip Planners 31.83% 17.14x
Professional Chefs 24.58% 16.79x
EDM Festival Enthusiasts 28.37% 16.08x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.75x
REI 0.03% 1.56x
Bonobos 0.10% 1.50x
American Apparel 0.07% 1.49x
Urban Outfitters 0.08% 1.49x
Jos A. Bank Clothiers 0.49% 1.41x
Free People 0.05% 1.32x
Topshop 0.02% 1.29x
The North Face 0.04% 1.28x
Mens Wearhouse 0.73% 1.25x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is stonebrewing.com.

Website Composition Index
stonebrewing.com 1.09% 83.39x
deschutesbrewery.com 1.29% 71.13x
beerandbrewing.com 2.97% 57.39x
morebeer.com 2.25% 47.42x
sandiegomagazine.com 3.08% 46.37x
beerconnoisseur.com 1.06% 46.21x
breakingbourbon.com 1.41% 44.02x
foundersbrewing.com 1.43% 43.94x
bourbonbanter.com 1.31% 41.68x
beeradvocate.com 23.70% 39.73x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 8.90% 25.31x
Southern California Cluster 1.98% 15.70x
Wine, Liquor & Mixology 17.91% 13.89x
Southern California Tourism 6.89% 13.22x
Grilling 3.73% 12.49x
Men's Dress Shirt Shopping 1.58% 11.95x
Sports - Golf, Hunting, Fishing 0.38% 11.35x
Cigars 0.51% 11.24x
Sports Apparel 0.76% 11.22x
Action Sports 1.73% 11.04x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male