Dstillery Audiences

BEER LOVERS

Audience Size: 4.5 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 31.88% 22.84x
Beer Aficionados 25.50% 20.82x
Craft Spirits Enthusiasts 25.08% 20.03x
Home Brewing Enthusiasts 27.40% 19.16x
San Diego Trip Planners 27.44% 17.03x
Indie Coffee Shoppers 22.62% 16.90x
Daily Fantasy Sports Enthusiasts 22.79% 16.59x
San Diego Activities Researchers 21.71% 16.04x
Professional Chefs 23.81% 15.83x
Mens Business Clothes Shoppers 18.46% 15.54x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.11x
Bonobos 0.14% 1.71x
REI 0.02% 1.69x
Madewell 0.02% 1.47x
White House Black Market 0.47% 1.41x
Patagonia 0.01% 1.39x
Jos A. Bank Clothiers 0.35% 1.37x
Topshop 0.03% 1.35x
Mens Wearhouse 0.58% 1.34x
Saint Laurent Paris 0.01% 1.29x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beerandbrewing.com.

Website Composition Index
beerandbrewing.com 2.30% 40.42x
morebeer.com 1.58% 32.71x
sandiegomagazine.com 2.13% 32.22x
ymca.org 1.02% 29.74x
beeradvocate.com 20.18% 29.36x
visitrichmondva.com 1.40% 27.44x
sandiegozoo.org 1.75% 26.13x
richmondmagazine.com 1.00% 25.86x
sdccu.com 1.60% 25.84x
vanswarpedtour.com 1.04% 25.25x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 4.97% 20.76x
Southern California Cluster 0.80% 14.00x
Wine, Liquor & Mixology 10.23% 12.85x
Southern California Tourism 3.71% 12.21x
Grilling 1.96% 11.42x
Sports Apparel 0.35% 10.87x
Sports - Golf, Hunting, Fishing 0.30% 10.62x
Assorted Topics (Toys, T-Shirts, Volvos) 0.15% 9.85x
Cigars 0.24% 9.65x
San Francisco Tourism 0.98% 9.62x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male