Dstillery Audiences

BEER LOVERS

Audience Size: 4 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 17.02% 12.88x
Home Brewing Enthusiasts 13.00% 11.08x
Daily Fantasy Sports Enthusiasts 21.17% 10.52x
Craft Spirits Enthusiasts 15.06% 9.61x
Beer Aficionados 14.22% 9.36x
Cigars Shoppers 17.65% 9.09x
Darts Enthusiasts 18.14% 8.86x
Professional Chefs 16.00% 8.61x
Indie Coffee Shoppers 15.60% 8.48x
Mens Business Clothes Shoppers 12.77% 8.38x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.54x
Jos A. Bank Clothiers 0.01% 1.53x
Old Navy 0.02% 1.37x
Chicos 0.01% 1.26x
Lane Bryant 0.01% 1.22x
White House Black Market 0.01% 1.07x
Journeys 0.01% 1.06x
Express 0.01% 1.05x
Carhartt 0.14% 1.05x
Victoria's Secret 0.01% 0.99x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is craftshack.com.

Website Composition Index
craftshack.com 1.42% 27.76x
beeradvocate.com 13.97% 18.40x
totalwine.com 1.59% 13.99x
breakingbourbon.com 1.61% 12.02x
untappd.com 7.20% 10.74x
smoking-meat.com 1.37% 10.04x
vindulge.com 1.71% 9.50x
powerpyx.com 1.21% 9.34x
rotowire.com 2.01% 9.27x
thefantasyfootballers.com 1.83% 9.20x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 2.07% 12.72x
Southern California Cluster 0.05% 9.26x
Southern California Tourism 0.39% 7.65x
Sports - Golf, Hunting, Fishing 0.07% 7.55x
Drawing & Animation 0.02% 6.89x
Grilling 0.59% 6.85x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 6.39x
Wine, Liquor & Mixology 6.30% 6.31x
San Francisco Tourism 0.11% 6.15x
Crossfit & Obstacle Race Enthusiasts 0.58% 5.79x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male