Dstillery Audiences

BEER LOVERS

Audience Size: 5 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 30.08% 18.66x
Beer Aficionados 24.30% 16.17x
Home Brewing Enthusiasts 25.25% 15.69x
Craft Spirits Enthusiasts 22.67% 15.47x
Indie Coffee Shoppers 20.32% 13.82x
Daily Fantasy Sports Enthusiasts 24.03% 13.70x
San Diego Trip Planners 25.75% 13.42x
Professional Chefs 22.55% 12.96x
Coffee Bean Shoppers 17.63% 12.59x
Darts Enthusiasts 21.45% 12.40x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.05x
REI 0.02% 1.70x
Patagonia 0.01% 1.48x
American Apparel 0.03% 1.31x
Columbia 0.01% 1.30x
Urban Outfitters 0.04% 1.29x
Jos A. Bank Clothiers 0.05% 1.28x
Ralph Lauren 0.02% 1.26x
Forever 21 0.06% 1.24x
Hugo Boss 0.04% 1.21x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beerandbrewing.com.

Website Composition Index
beerandbrewing.com 2.27% 36.49x
sandiegomagazine.com 1.93% 29.14x
morebeer.com 1.47% 28.58x
beeradvocate.com 20.19% 26.21x
visitrichmondva.com 1.23% 25.68x
sdccu.com 1.51% 24.46x
growlermag.com 1.54% 22.33x
homebrewing.org 1.22% 20.83x
sandiegoreader.com 2.54% 20.76x
sdzsafaripark.org 1.82% 20.59x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 4.79% 19.33x
Southern California Cluster 0.55% 12.62x
Wine, Liquor & Mixology 9.06% 11.39x
Southern California Tourism 2.88% 11.27x
Sports - Golf, Hunting, Fishing 0.27% 10.96x
Grilling 1.54% 10.38x
Assorted Topics (Toys, T-Shirts, Volvos) 0.12% 9.43x
San Francisco Tourism 0.69% 9.14x
Cigars 0.20% 8.80x
Sports Apparel 0.41% 8.63x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male