Dstillery Audiences

BEER LOVERS

Audience Size: 3.6 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Daily Fantasy Sports Enthusiasts.

Interest Composition Index
Daily Fantasy Sports Enthusiasts 17.65% 11.06x
Craft Beer Enthusiasts 14.79% 10.66x
Home Brewing Enthusiasts 12.11% 9.71x
Cigars Shoppers 13.56% 9.02x
Craft Spirits Enthusiasts 10.16% 8.79x
Beer Aficionados 9.12% 8.46x
Darts Enthusiasts 14.48% 8.27x
Sports Gamblers 11.64% 8.18x
Professional Chefs 12.61% 8.06x
Los Angeles Chargers Fans 13.02% 7.94x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Coach.

Location Composition Index
Coach 0.01% 1.56x
H&M 0.02% 1.48x
Eddie Bauer 0.01% 1.44x
Gap 0.02% 1.35x
Carhartt 0.24% 1.17x
Jos A. Bank Clothiers 0.02% 1.17x
Talbots 0.01% 1.16x
Lane Bryant 0.02% 1.14x
Banana Republic 0.02% 1.14x
Victoria's Secret 0.03% 1.12x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 9.80% 22.22x
breakingbourbon.com 1.53% 13.36x
mcmenamins.com 1.28% 11.34x
smoking-meat.com 1.14% 10.90x
vindulge.com 2.29% 10.52x
orwhateveryoudo.com 1.79% 9.93x
rotowire.com 2.51% 9.79x
fantasypros.com 10.28% 9.42x
fantasysp.com 1.21% 9.42x
rotoballer.com 2.60% 9.36x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 0.85% 11.97x
Grilling 0.32% 7.27x
Southern California Tourism 0.11% 7.03x
Crossfit & Obstacle Race Enthusiasts 0.09% 6.77x
Wine, Liquor & Mixology 4.60% 6.77x
San Francisco Tourism 0.03% 6.31x
Holistic Medicine 0.01% 6.25x
Cub & Girl Scouts 0.01% 5.92x
Sports Apparel 1.97% 5.55x
Chef & Restaurant Resources 0.01% 5.20x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male