Dstillery Audiences

BEER LOVERS

Audience Size: 2.9 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 11.05% 9.72x
Daily Fantasy Sports Enthusiasts 15.74% 9.52x
Craft Spirits Enthusiasts 6.91% 8.97x
Tequila Enthusiasts 6.32% 8.78x
Gin Enthusiasts 4.59% 8.71x
Super Bowl Bracket Projection Enthusiasts 14.04% 8.45x
Beer Aficionados 5.94% 8.44x
Whiskey Enthusiasts 6.52% 7.87x
Home Brewing Enthusiasts 7.90% 7.80x
Mens Business Clothes Shoppers 4.29% 7.59x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.49x
Urban Outfitters 0.02% 1.43x
LOFT 0.02% 1.32x
Chicos 0.02% 1.30x
J. Crew 0.01% 1.28x
Jos A. Bank Clothiers 0.01% 1.26x
Victoria's Secret 0.03% 1.24x
Express 0.02% 1.21x
White House Black Market 0.02% 1.20x
Aeropostale 0.02% 1.20x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 7.78% 21.13x
breakingbourbon.com 1.03% 11.26x
mcmenamins.com 1.24% 10.55x
thewhiskeywash.com 1.58% 9.22x
vindulge.com 1.68% 9.02x
fantasypros.com 5.38% 8.99x
orwhateveryoudo.com 1.67% 8.84x
untappd.com 6.05% 8.53x
rotoballer.com 1.61% 8.47x
liquor.com 10.83% 7.94x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.03% 11.19x
Beer, Wine & Alcohol 0.43% 10.19x
Insurance Cluster 0.02% 8.55x
Southern California Tourism 0.08% 7.97x
Grilling 0.19% 7.22x
Wine, Liquor & Mixology 3.36% 6.61x
Sports Apparel 1.62% 4.84x
Paper & Packaging 0.01% 4.76x
Live Music 2.37% 4.55x
Upstate New York State Athletics 0.02% 4.41x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male