Dstillery Audiences

BEER LOVERS

Audience Size: 3.6 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 16.54% 10.52x
Daily Fantasy Sports Enthusiasts 18.71% 10.16x
Home Brewing Enthusiasts 13.26% 9.59x
Cigars Shoppers 15.01% 8.79x
Craft Spirits Enthusiasts 11.08% 8.71x
Professional Chefs 13.12% 8.34x
Beer Aficionados 9.82% 8.30x
Indie Coffee Shoppers 11.77% 7.94x
Darts Enthusiasts 14.69% 7.55x
Mens Business Clothes Shoppers 8.76% 7.53x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.24x
White House Black Market 0.01% 1.10x
Maurices 0.02% 1.07x
Carhartt 0.11% 1.07x
Journeys 0.01% 0.93x
Mens Wearhouse 0.01% 0.88x
Old Navy 0.01% 0.85x
Victoria's Secret 0.01% 0.84x
The Childrens Place 0.01% 0.84x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 10.57% 21.25x
breakingbourbon.com 1.72% 13.11x
mcmenamins.com 1.26% 10.91x
smoking-meat.com 1.24% 10.34x
fantasypros.com 5.28% 10.12x
rotoballer.com 1.62% 9.75x
vindulge.com 2.40% 9.62x
orwhateveryoudo.com 1.56% 8.95x
rotowire.com 2.05% 8.86x
vinepair.com 7.51% 8.77x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.27% 13.01x
Marijuana 0.02% 9.67x
San Francisco Tourism 0.05% 7.91x
Concert Posters 0.01% 7.73x
Grilling 0.39% 7.59x
Wine, Liquor & Mixology 5.18% 6.97x
Virginia Athletics 0.10% 6.51x
Crossfit & Obstacle Race Enthusiasts 0.16% 6.41x
Southern California Tourism 0.11% 6.40x
Men's Dress Shirt Shopping 0.03% 6.21x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male