Dstillery Audiences

BEER LOVERS

Audience Size: 4.9 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 27.14% 17.29x
Beer Aficionados 21.07% 14.92x
Home Brewing Enthusiasts 22.29% 14.68x
Craft Spirits Enthusiasts 19.94% 14.27x
Daily Fantasy Sports Enthusiasts 21.84% 13.44x
Indie Coffee Shoppers 18.54% 12.94x
Professional Chefs 19.57% 12.23x
Cigars Shoppers 18.81% 11.92x
San Diego Trip Planners 25.30% 11.72x
Darts Enthusiasts 20.28% 11.64x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.08x
Free People 0.02% 1.58x
The North Face 0.01% 1.56x
REI 0.01% 1.43x
Kate Spade 0.02% 1.41x
American Apparel 0.02% 1.40x
Madewell 0.01% 1.39x
Urban Outfitters 0.03% 1.36x
Banana Republic 0.05% 1.33x
Talbots 0.03% 1.31x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beerandbrewing.com.

Website Composition Index
beerandbrewing.com 1.59% 29.87x
sandiegomagazine.com 1.38% 24.38x
sdccu.com 1.10% 24.36x
morebeer.com 1.07% 24.26x
beeradvocate.com 17.75% 21.44x
growlermag.com 1.18% 18.72x
sdzsafaripark.org 1.36% 18.48x
sandiego.org 3.73% 17.93x
sandiegoreader.com 1.83% 17.84x
rubios.com 1.53% 17.64x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 3.95% 18.47x
Southern California Cluster 0.44% 13.57x
Sports - Golf, Hunting, Fishing 0.23% 11.93x
Southern California Tourism 2.40% 11.55x
Wine, Liquor & Mixology 7.79% 11.30x
Content Streamers & Downloaders 0.02% 10.20x
San Francisco Tourism 0.58% 9.44x
Grilling 1.10% 9.41x
Sports Apparel 0.51% 8.79x
Men's Dress Shirt Shopping 0.41% 8.64x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male