Dstillery Audiences

BEER LOVERS

Audience Size: 3.4 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 16.69% 12.24x
Daily Fantasy Sports Enthusiasts 17.74% 11.20x
Home Brewing Enthusiasts 13.22% 10.86x
Craft Spirits Enthusiasts 10.79% 9.96x
Cigars Shoppers 14.91% 9.61x
Beer Aficionados 10.11% 9.51x
Professional Chefs 12.81% 8.96x
Mens Business Clothes Shoppers 8.64% 8.83x
Indie Coffee Shoppers 11.68% 8.62x
Darts Enthusiasts 15.30% 8.51x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.13x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is craftshack.com.

Website Composition Index
craftshack.com 1.58% 31.76x
beeradvocate.com 11.05% 20.66x
breakingbourbon.com 1.69% 12.93x
smoking-meat.com 1.03% 10.37x
thefantasyfootballers.com 1.34% 10.12x
fantasypros.com 6.78% 9.98x
rotoballer.com 1.78% 9.57x
vindulge.com 1.70% 9.41x
untappd.com 7.21% 9.26x
fantasysp.com 1.13% 8.93x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.56% 15.00x
Grilling 0.39% 8.89x
San Francisco Tourism 0.05% 8.17x
Southern California Tourism 0.15% 8.09x
Wine, Liquor & Mixology 5.32% 7.60x
Marijuana 0.03% 7.22x
Upstate New York State Athletics 0.02% 7.17x
Crossfit & Obstacle Race Enthusiasts 0.21% 6.61x
Los Angeles Cluster 0.04% 6.31x
Sports Apparel 1.89% 6.23x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male