Dstillery Audiences

BEER LOVERS

Audience Size: 3.6 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 30.44% 18.97x
Craft Spirits Enthusiasts 28.12% 18.64x
Craft Beer Enthusiasts 34.71% 18.30x
Home Brewing Enthusiasts 28.97% 16.60x
Indie Coffee Shoppers 27.85% 14.64x
San Diego Trip Planners 32.50% 14.46x
San Diego Activities Researchers 26.17% 14.23x
Professional Chefs 25.48% 13.81x
Cigars Shoppers 24.75% 13.78x
Los Angeles Chargers Fans 24.04% 13.42x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 1.75x
Columbia 0.02% 1.61x
Madewell 0.03% 1.43x
Joe's Jeans 0.01% 1.36x
Michael Kors 0.03% 1.36x
REI 0.03% 1.35x
LL Bean 0.01% 1.32x
Kate Spade 0.03% 1.28x
Urban Outfitters 0.08% 1.26x
Patagonia 0.02% 1.26x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is stonebrewing.com.

Website Composition Index
stonebrewing.com 1.36% 47.43x
deschutesbrewery.com 1.59% 39.89x
beerandbrewing.com 2.09% 35.02x
morebeer.com 1.89% 29.63x
sandiegomagazine.com 2.59% 29.17x
beeradvocate.com 17.20% 27.38x
bourbonbanter.com 1.15% 26.45x
buffalotracedistillery.com 1.69% 25.42x
visitrichmondva.com 1.56% 24.43x
beerconnoisseur.com 1.22% 24.20x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.64% 26.06x
Southern California Cluster 2.08% 15.23x
Wine, Liquor & Mixology 17.15% 13.69x
Southern California Tourism 7.02% 13.18x
Grilling 3.38% 12.69x
San Francisco Tourism 2.26% 11.16x
Cigars 0.49% 11.09x
Sports - Golf, Hunting, Fishing 0.31% 10.93x
Sports Apparel 0.79% 10.90x
Men's Dress Shirt Shopping 1.74% 10.85x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male