Dstillery Audiences

BEER LOVERS

Audience Size: 3.2 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 18.94% 46.42x
Beer Aficionados 14.29% 42.55x
Craft Spirits Enthusiasts 13.66% 40.70x
Home Brewing Enthusiasts 15.84% 38.24x
Mens Business Clothes Shoppers 11.80% 36.01x
Daily Fantasy Sports Enthusiasts 18.32% 35.05x
Indie Coffee Shoppers 13.35% 32.72x
Fantasy Football Enthusiasts 12.42% 30.74x
Cigars Shoppers 17.08% 30.56x
Game of Thrones Fans 9.94% 29.96x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.78x
Carhartt 0.20% 1.32x
Old Navy 0.01% 0.97x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 11.07% 53.11x
untappd.com 5.20% 26.62x
fantasypros.com 4.99% 22.40x
liquor.com 7.60% 20.18x
amazingribs.com 2.86% 18.92x
vinepair.com 7.35% 17.68x
gamersheroes.com 2.51% 17.06x
governmentjobs.com 2.51% 16.32x
weathertech.com 3.17% 16.26x
milb.com 2.88% 15.99x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 2.48% 15.70x
Wine, Liquor & Mixology 4.35% 13.10x
Trucking 2.48% 12.16x
Fantasy Sports 8.70% 11.43x
Los Angeles Tourism 2.48% 11.32x
Backpacking 3.11% 11.26x
Online Ticket Buyers 2.17% 10.14x
Sports - Golf, Hunting, Fishing 0.12% 9.78x
Running & Marathons 5.90% 9.32x
Gun Enthusiast - Rifles & Ammo 3.73% 8.90x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male