Dstillery Audiences

BEER LOVERS

Audience Size: 3.2 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 30.02% 20.35x
Craft Beer Enthusiasts 24.89% 19.61x
Home Brewing Enthusiasts 20.71% 17.12x
Indie Coffee Shoppers 27.98% 15.42x
San Diego Trip Planners 32.86% 15.05x
Professional Chefs 25.67% 14.33x
Cigars Shoppers 25.07% 14.08x
Los Angeles Chargers Fans 24.63% 13.76x
California Trip Planners 29.17% 13.73x
Coffee Bean Shoppers 22.62% 13.43x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.83x
REI 0.03% 1.66x
Madewell 0.03% 1.57x
Patagonia 0.01% 1.55x
Lorna Jane 0.01% 1.48x
Urban Outfitters 0.07% 1.45x
American Apparel 0.04% 1.40x
The North Face 0.04% 1.36x
Joe's Jeans 0.01% 1.29x
Free People 0.02% 1.27x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is stonebrewing.com.

Website Composition Index
stonebrewing.com 1.93% 87.37x
deschutesbrewery.com 1.88% 68.97x
northernbrewer.com 1.08% 68.15x
beerandbrewing.com 1.77% 62.41x
sandiegomagazine.com 2.88% 52.93x
kusi.com 1.19% 49.42x
morebeer.com 2.02% 48.98x
beeradvocate.com 16.90% 47.67x
bourbonbanter.com 1.23% 45.80x
buffalotracedistillery.com 1.74% 43.24x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.75% 26.45x
Southern California Cluster 2.41% 14.44x
Wine, Liquor & Mixology 18.42% 13.46x
Southern California Tourism 7.65% 12.87x
Grilling 3.84% 12.04x
Cigars 0.56% 10.82x
San Francisco Tourism 2.47% 10.82x
Live Music 6.37% 10.80x
Sports - Golf, Hunting, Fishing 0.33% 10.51x
Sports Apparel 0.89% 10.21x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male