Dstillery Audiences

BEER LOVERS

Audience Size: 4.8 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 29.69% 22.90x
Beer Aficionados 23.93% 20.33x
Craft Spirits Enthusiasts 23.09% 19.38x
Home Brewing Enthusiasts 25.74% 18.99x
Indie Coffee Shoppers 20.67% 16.63x
Daily Fantasy Sports Enthusiasts 22.64% 16.30x
San Diego Trip Planners 27.00% 16.11x
Professional Chefs 22.32% 15.79x
San Diego Activities Researchers 20.26% 15.73x
Mens Business Clothes Shoppers 17.43% 15.36x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.78x
Club Monaco 0.01% 1.59x
REI 0.01% 1.51x
The North Face 0.02% 1.51x
Free People 0.02% 1.48x
Lululemon 0.04% 1.46x
Madewell 0.02% 1.45x
Uniqlo 0.02% 1.40x
Chicos 0.05% 1.37x
Eddie Bauer 0.02% 1.36x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is beerandbrewing.com.

Website Composition Index
beerandbrewing.com 2.25% 38.58x
sandiegomagazine.com 1.89% 31.31x
morebeer.com 1.44% 30.58x
beeradvocate.com 19.32% 29.20x
visitrichmondva.com 1.26% 27.53x
sdccu.com 1.49% 24.92x
growlermag.com 1.59% 23.39x
homebrewing.org 1.21% 22.56x
sdzsafaripark.org 1.83% 22.23x
shopwinedirect.com 1.38% 22.22x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 4.83% 21.42x
Southern California Cluster 0.62% 14.14x
Wine, Liquor & Mixology 9.19% 12.98x
Southern California Tourism 3.19% 12.55x
Grilling 1.64% 11.50x
Sports - Golf, Hunting, Fishing 0.28% 11.01x
Sports Apparel 0.36% 10.21x
San Francisco Tourism 0.80% 9.91x
Cigars 0.21% 9.75x
Assorted Topics (Toys, T-Shirts, Volvos) 0.13% 9.68x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male