Dstillery Audiences

BEER LOVERS

Audience Size: 4.5 Million Devices

Explore the Beer Lovers Audience

Below you'll find more information about the Beer Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Beer Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Beer Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer Lovers audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 26.20% 17.28x
Home Brewing Enthusiasts 21.38% 14.62x
Beer Aficionados 19.24% 14.29x
Craft Spirits Enthusiasts 18.85% 14.12x
Daily Fantasy Sports Enthusiasts 22.84% 13.29x
Indie Coffee Shoppers 17.30% 12.85x
Professional Chefs 18.80% 12.03x
Darts Enthusiasts 20.01% 11.57x
Cigars Shoppers 19.64% 11.49x
Coffee Bean Shoppers 15.55% 11.37x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Interest attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer Lovers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.51x
Old Navy 0.01% 1.30x
Carhartt 0.14% 1.22x
Journeys 0.01% 1.18x
Mens Wearhouse 0.02% 1.09x
Victoria's Secret 0.01% 1.04x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Location attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer Lovers audience is craftshack.com.

Website Composition Index
craftshack.com 1.08% 35.59x
beerandbrewing.com 1.41% 33.37x
beeradvocate.com 18.80% 21.89x
growlermag.com 1.11% 20.36x
sandiego.org 2.33% 17.76x
sandiegoreader.com 1.12% 17.50x
thewhiskeyjug.com 1.00% 17.36x
totalwine.com 4.71% 17.17x
ticketweb.com 1.43% 14.53x
theprp.com 1.69% 14.53x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Web attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 3.81% 19.36x
Southern California Cluster 0.25% 13.41x
Sports - Golf, Hunting, Fishing 0.19% 12.20x
Southern California Tourism 1.30% 11.49x
Wine, Liquor & Mixology 7.63% 11.07x
Grilling 1.08% 10.79x
San Francisco Tourism 0.39% 9.66x
Cigars 0.15% 9.43x
Assorted Topics (Toys, T-Shirts, Volvos) 0.06% 8.49x
Crossfit & Obstacle Race Enthusiasts 1.33% 8.46x
Composition Percentage: The overlap percentage between the Beer Lovers audience and the Content Affinity attribute.
Index: A comparison of the Beer Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male