BEIJING 2022 WINTER OLYMPICS DIGITAL SPECTATORS

Audience Size: 1.5 Million Devices

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Explore the Beijing 2022 Winter Olympics Digital Spectators Audience

Below you'll find more information about the Beijing 2022 Winter Olympics Digital Spectators audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Beijing 2022 Winter Olympics Digital Spectators audience.

INTERESTS

The Beijing 2022 Winter Olympics Digital Spectators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beijing 2022 Winter Olympics Digital Spectators audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	32.30%	49.68x
Olympic Sports Enthusiasts	64.51%	46.74x
San Francisco 49ers Fans	48.48%	45.25x
NFL Fans	41.89%	43.00x
Tampa Bay Buccaneers Fans	39.16%	42.65x
Houston Texans Fans	40.00%	41.20x
New England Patriots Fans	53.81%	38.98x
Miami Dolphins Fans	41.25%	38.46x
New York Jets Fans	34.14%	37.77x
Boston Celtics Fans	36.32%	37.29x

Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Interest attribute.

Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.

APPAREL RETAILERS

The Beijing 2022 Winter Olympics Digital Spectators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beijing 2022 Winter Olympics Digital Spectators audience is Maurices.

Location	Composition	Index
Maurices	0.01%	0.74x

Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Location attribute.

Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.

WEBSITES

The Beijing 2022 Winter Olympics Digital Spectators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beijing 2022 Winter Olympics Digital Spectators audience is windycitygridiron.com.

Website	Composition	Index
windycitygridiron.com	5.11%	53.81x
section215.com	2.77%	53.50x
bballrumors.com	2.77%	53.30x
thesixersense.com	1.26%	52.01x
libertyballers.com	2.77%	49.70x
bulletsforever.com	1.72%	49.14x
thedraftnetwork.com	2.77%	49.11x
cavaliersnation.com	2.60%	48.27x
southsidesox.com	1.22%	48.24x
peachtreehoops.com	1.03%	48.06x

Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Web attribute.

Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beijing 2022 Winter Olympics Digital Spectators audience is Motorsports.

Content Affinity	Composition	Index
Motorsports	0.42%	20.10x
Virginia Athletics	0.07%	12.37x
Fantasy Sports	21.28%	12.30x
Latest Sports News	74.64%	11.70x
Florida College Athletics	0.43%	11.24x
Illinois College Sports	0.36%	10.85x
New England & Ivy League Sports	0.51%	10.83x
Golf Travel & Gear	2.80%	10.82x
College Sports	0.14%	10.61x
Pac 12 Sports	1.01%	10.15x

Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Content Affinity attribute.

Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.

DEMOGRAPHICS

The Beijing 2022 Winter Olympics Digital Spectators audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male