Dstillery Audiences

BEIJING 2022 WINTER OLYMPICS DIGITAL SPECTATORS

Audience Size: 2.2 Million Devices

Explore the Beijing 2022 Winter Olympics Digital Spectators Audience

Below you'll find more information about the Beijing 2022 Winter Olympics Digital Spectators audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Beijing 2022 Winter Olympics Digital Spectators audience.

Dstillery Crafted Audiences

INTERESTS

The Beijing 2022 Winter Olympics Digital Spectators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beijing 2022 Winter Olympics Digital Spectators audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 49.09% 43.94x
San Francisco 49ers Fans 47.41% 42.68x
NFL Fans 41.91% 39.60x
Tampa Bay Buccaneers Fans 43.23% 39.21x
Houston Texans Fans 41.64% 38.96x
Miami Dolphins Fans 41.63% 38.30x
Olympic Sports Enthusiasts 44.98% 37.99x
Los Angeles Lakers Fans 57.29% 37.72x
Los Angeles Rams Fans 40.88% 37.22x
Kansas City Chiefs Fans 44.06% 36.78x
Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Interest attribute.
Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beijing 2022 Winter Olympics Digital Spectators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beijing 2022 Winter Olympics Digital Spectators audience is Chicos.

Location Composition Index
Chicos 0.02% 1.32x
J. Crew 0.01% 1.29x
Michael Kors 0.01% 1.26x
Dressbarn 0.02% 1.21x
Jos A. Bank Clothiers 0.02% 1.16x
White House Black Market 0.02% 1.16x
Banana Republic 0.02% 1.12x
H&M 0.01% 1.11x
Express 0.02% 1.10x
Victoria's Secret 0.03% 1.06x
Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Location attribute.
Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beijing 2022 Winter Olympics Digital Spectators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beijing 2022 Winter Olympics Digital Spectators audience is profootballrumors.com.

Website Composition Index
profootballrumors.com 8.40% 56.30x
spacecityscoop.com 1.59% 55.52x
withthefirstpick.com 3.10% 55.12x
thescore.com 1.73% 49.96x
dunkingwithwolves.com 1.57% 49.94x
thesixersense.com 3.03% 49.24x
chowderandchampions.com 2.16% 48.34x
nflmocks.com 3.57% 48.20x
blogabull.com 1.35% 47.67x
beargoggleson.com 9.22% 47.07x
Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Web attribute.
Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beijing 2022 Winter Olympics Digital Spectators audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.60% 23.00x
Upstate New York State Athletics 0.07% 16.97x
Fantasy Sports 19.26% 16.21x
Virginia Athletics 0.15% 12.94x
College Sports 0.29% 12.86x
Latest Sports News 87.14% 12.19x
Pac 12 Sports 1.62% 12.08x
Gossip & Rumors 45.46% 11.83x
Illinois College Sports 0.57% 11.50x
Hockey 11.18% 11.47x
Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Content Affinity attribute.
Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beijing 2022 Winter Olympics Digital Spectators audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male