BEIJING 2022 WINTER OLYMPICS DIGITAL SPECTATORS

Audience Size: 2.2 Million Devices

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Explore the Beijing 2022 Winter Olympics Digital Spectators Audience

Below you'll find more information about the Beijing 2022 Winter Olympics Digital Spectators audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Beijing 2022 Winter Olympics Digital Spectators audience.

INTERESTS

The Beijing 2022 Winter Olympics Digital Spectators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beijing 2022 Winter Olympics Digital Spectators audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	49.09%	43.94x
San Francisco 49ers Fans	47.41%	42.68x
NFL Fans	41.91%	39.60x
Tampa Bay Buccaneers Fans	43.23%	39.21x
Houston Texans Fans	41.64%	38.96x
Miami Dolphins Fans	41.63%	38.30x
Olympic Sports Enthusiasts	44.98%	37.99x
Los Angeles Lakers Fans	57.29%	37.72x
Los Angeles Rams Fans	40.88%	37.22x
Kansas City Chiefs Fans	44.06%	36.78x

Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Interest attribute.

Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.

APPAREL RETAILERS

The Beijing 2022 Winter Olympics Digital Spectators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beijing 2022 Winter Olympics Digital Spectators audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.32x
J. Crew	0.01%	1.29x
Michael Kors	0.01%	1.26x
Dressbarn	0.02%	1.21x
Jos A. Bank Clothiers	0.02%	1.16x
White House Black Market	0.02%	1.16x
Banana Republic	0.02%	1.12x
H&M	0.01%	1.11x
Express	0.02%	1.10x
Victoria's Secret	0.03%	1.06x

Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Location attribute.

Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.

WEBSITES

The Beijing 2022 Winter Olympics Digital Spectators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beijing 2022 Winter Olympics Digital Spectators audience is profootballrumors.com.

Website	Composition	Index
profootballrumors.com	8.40%	56.30x
spacecityscoop.com	1.59%	55.52x
withthefirstpick.com	3.10%	55.12x
thescore.com	1.73%	49.96x
dunkingwithwolves.com	1.57%	49.94x
thesixersense.com	3.03%	49.24x
chowderandchampions.com	2.16%	48.34x
nflmocks.com	3.57%	48.20x
blogabull.com	1.35%	47.67x
beargoggleson.com	9.22%	47.07x

Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Web attribute.

Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beijing 2022 Winter Olympics Digital Spectators audience is Motorsports.

Content Affinity	Composition	Index
Motorsports	0.60%	23.00x
Upstate New York State Athletics	0.07%	16.97x
Fantasy Sports	19.26%	16.21x
Virginia Athletics	0.15%	12.94x
College Sports	0.29%	12.86x
Latest Sports News	87.14%	12.19x
Pac 12 Sports	1.62%	12.08x
Gossip & Rumors	45.46%	11.83x
Illinois College Sports	0.57%	11.50x
Hockey	11.18%	11.47x

Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Content Affinity attribute.

Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.

DEMOGRAPHICS

The Beijing 2022 Winter Olympics Digital Spectators audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male