Dstillery Audiences

BEIJING 2022 WINTER OLYMPICS DIGITAL SPECTATORS

Audience Size: 1.5 Million Devices

Explore the Beijing 2022 Winter Olympics Digital Spectators Audience

Below you'll find more information about the Beijing 2022 Winter Olympics Digital Spectators audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Beijing 2022 Winter Olympics Digital Spectators audience.

Dstillery Crafted Audiences

INTERESTS

The Beijing 2022 Winter Olympics Digital Spectators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beijing 2022 Winter Olympics Digital Spectators audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 32.30% 49.68x
Olympic Sports Enthusiasts 64.51% 46.74x
San Francisco 49ers Fans 48.48% 45.25x
NFL Fans 41.89% 43.00x
Tampa Bay Buccaneers Fans 39.16% 42.65x
Houston Texans Fans 40.00% 41.20x
New England Patriots Fans 53.81% 38.98x
Miami Dolphins Fans 41.25% 38.46x
New York Jets Fans 34.14% 37.77x
Boston Celtics Fans 36.32% 37.29x
Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Interest attribute.
Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beijing 2022 Winter Olympics Digital Spectators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beijing 2022 Winter Olympics Digital Spectators audience is Maurices.

Location Composition Index
Maurices 0.01% 0.74x
Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Location attribute.
Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beijing 2022 Winter Olympics Digital Spectators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beijing 2022 Winter Olympics Digital Spectators audience is windycitygridiron.com.

Website Composition Index
windycitygridiron.com 5.11% 53.81x
section215.com 2.77% 53.50x
bballrumors.com 2.77% 53.30x
thesixersense.com 1.26% 52.01x
libertyballers.com 2.77% 49.70x
bulletsforever.com 1.72% 49.14x
thedraftnetwork.com 2.77% 49.11x
cavaliersnation.com 2.60% 48.27x
southsidesox.com 1.22% 48.24x
peachtreehoops.com 1.03% 48.06x
Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Web attribute.
Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beijing 2022 Winter Olympics Digital Spectators audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.42% 20.10x
Virginia Athletics 0.07% 12.37x
Fantasy Sports 21.28% 12.30x
Latest Sports News 74.64% 11.70x
Florida College Athletics 0.43% 11.24x
Illinois College Sports 0.36% 10.85x
New England & Ivy League Sports 0.51% 10.83x
Golf Travel & Gear 2.80% 10.82x
College Sports 0.14% 10.61x
Pac 12 Sports 1.01% 10.15x
Composition Percentage: The overlap percentage between the Beijing 2022 Winter Olympics Digital Spectators audience and the Content Affinity attribute.
Index: A comparison of the Beijing 2022 Winter Olympics Digital Spectators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beijing 2022 Winter Olympics Digital Spectators audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male