Dstillery Audiences

BIG 12 FANS

Audience Size: 2.6 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 50.08% 33.87x
March Madness Enthusiasts 35.86% 29.44x
College Football Fans 42.22% 26.91x
NCAA Fans 34.21% 25.98x
Duke Blue Devils Fans 35.74% 23.32x
Notre Dame Fighting Irish Fans 32.14% 23.13x
Kentucky Wildcats Fans 32.63% 22.62x
Kansas City Chiefs Fans 31.93% 22.60x
Ohio State Buckeyes Fans 32.15% 22.47x
Florida State Seminoles Fans 31.77% 21.76x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.41x
J. Crew 0.04% 1.20x
Chicos 0.05% 1.17x
REI 0.02% 1.13x
Urban Outfitters 0.05% 1.10x
Madewell 0.02% 1.10x
Free People 0.02% 1.07x
The North Face 0.02% 1.07x
Ann Taylor 0.02% 1.07x
Carhartt 0.22% 1.05x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is stridenation.com.

Website Composition Index
stridenation.com 3.98% 100.27x
ourdailybears.com 1.24% 99.00x
feelzero.com 0.14% 98.13x
cowboysrideforfree.com 1.53% 96.55x
rockchalktalk.com 1.18% 96.01x
pistolsfiringblog.com 1.82% 95.64x
dailygardeningideas.com 0.48% 92.20x
hackspirit.net 0.13% 92.19x
killerfrogs.com 0.12% 92.12x
texas.rivals.com 0.47% 91.41x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.80% 28.90x
Texas University Athletics 10.82% 19.76x
Florida College Athletics 8.42% 19.46x
Southeast College Athletics 3.57% 18.96x
Virginia Athletics 1.01% 17.77x
Pac 12 Sports 3.25% 15.99x
West Virginia News 7.64% 14.76x
Kansas City News 18.57% 13.08x
Sports News & Apparel 23.61% 12.50x
College Sports 2.19% 12.36x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000