Dstillery Audiences

BIG 12 FANS

Audience Size: 2.7 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 50.72% 43.96x
ACC Fans 43.58% 38.03x
NCAA Football Fans 46.64% 37.16x
Arkansas Razorbacks Fans 44.26% 37.10x
March Madness Enthusiasts 43.60% 34.93x
College Football Fans 47.23% 34.31x
NCAA Fans 39.97% 33.38x
Notre Dame Fighting Irish Fans 35.67% 32.96x
Duke Blue Devils Fans 39.37% 32.72x
Kansas City Chiefs Fans 34.99% 32.70x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.

Location Composition Index
Buckle 0.38% 1.60x
Jos A. Bank Clothiers 0.47% 1.54x
White House Black Market 0.41% 1.34x
LL Bean 0.01% 1.30x
Johnston and Murphy 0.45% 1.27x
Belk 0.02% 1.23x
Mens Wearhouse 0.60% 1.20x
Bonobos 0.09% 1.17x
Chicos 0.08% 1.15x
Express Outlets 0.01% 1.13x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is stridenation.com.

Website Composition Index
stridenation.com 3.39% 150.66x
wvillustrated.com 2.13% 137.06x
ourdailybears.com 1.67% 127.65x
pistolsfiringblog.com 4.50% 123.94x
bringonthecats.com 2.25% 122.89x
rockchalktalk.com 2.40% 122.87x
cowboysrideforfree.com 2.61% 121.19x
big12sports.com 7.67% 120.33x
barkingcarnival.com 1.23% 112.84x
smokingmusket.com 4.31% 107.95x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.14% 29.53x
Southeast College Athletics 3.56% 21.88x
Florida College Athletics 8.07% 20.22x
Virginia Athletics 0.95% 19.72x
Pac 12 Sports 2.67% 18.30x
Texas University Athletics 11.66% 16.52x
College Sports 2.10% 14.96x
Sports News & Apparel 18.18% 14.13x
Fantasy Sports 18.76% 13.29x
Lacrosse College Athletics 1.46% 13.10x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male