Dstillery Audiences

BIG 12 FANS

Audience Size: 2.8 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 50.83% 32.73x
March Madness Enthusiasts 37.00% 30.06x
ACC Fans 41.27% 28.76x
Arkansas Razorbacks Fans 41.99% 27.62x
College Football Fans 42.47% 27.60x
NCAA Fans 35.49% 25.58x
Oklahoma Sooners Fans 39.87% 24.10x
Ohio State Buckeyes Fans 33.50% 23.88x
Duke Blue Devils Fans 36.62% 23.74x
Texas AM Aggies Fans 35.27% 23.56x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Madewell.

Location Composition Index
Madewell 0.03% 1.55x
Columbia 0.01% 1.30x
LOFT 0.06% 1.24x
Chicos 0.06% 1.16x
Aeropostale 0.04% 1.13x
The North Face 0.03% 1.09x
Kate Spade 0.03% 1.06x
Charlotte Russe 0.02% 1.05x
Express 0.03% 1.01x
Lululemon 0.06% 1.00x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is stridenation.com.

Website Composition Index
stridenation.com 4.13% 130.65x
wvillustrated.com 1.47% 125.53x
ourdailybears.com 1.49% 120.31x
cowboysrideforfree.com 1.86% 118.73x
pistolsfiringblog.com 2.82% 117.77x
big12sports.com 6.56% 107.92x
rockchalktalk.com 1.64% 107.59x
barkingcarnival.com 1.13% 105.05x
backingthepack.com 3.47% 102.90x
bringonthecats.com 2.01% 99.80x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.07% 25.60x
Southeast College Athletics 3.69% 19.27x
Florida College Athletics 8.53% 19.21x
Texas University Athletics 11.41% 18.80x
Virginia Athletics 1.00% 17.74x
Pac 12 Sports 3.41% 16.00x
West Virginia News 7.82% 14.25x
College Sports 2.36% 12.79x
Sports News & Apparel 22.06% 12.49x
Kansas City News 18.70% 12.44x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male