Dstillery Audiences

BIG 12 FANS

Audience Size: 2.6 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 52.55% 35.89x
NCAA Football Fans 43.17% 31.35x
College Football Fans 43.96% 31.17x
ACC Fans 43.25% 31.12x
NCAA Fans 33.89% 29.96x
Texas Longhorn Fans 43.74% 29.95x
Arkansas Razorbacks Fans 45.98% 28.73x
March Madness Enthusiasts 40.20% 28.64x
College Athletic Scholarships Researchers 35.10% 27.99x
Ohio State Buckeyes Fans 40.29% 27.60x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.43x
Talbots 0.02% 1.34x
Maurices 0.06% 1.34x
Lululemon 0.01% 1.29x
Buckle 0.03% 1.24x
J. Crew 0.02% 1.21x
Mens Wearhouse 0.04% 1.20x
Gap 0.02% 1.17x
Carhartt 0.31% 1.17x
American Eagle Outfitters 0.02% 1.17x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is pistolsfiringblog.com.

Website Composition Index
pistolsfiringblog.com 7.36% 66.66x
rockchalktalk.com 1.13% 64.08x
ourdailybears.com 1.70% 63.73x
big12sports.com 1.95% 61.28x
bringonthecats.com 1.58% 60.87x
smokingmusket.com 2.02% 59.29x
gofrogs.com 1.17% 56.82x
rockytoptalk.com 3.89% 54.28x
wreckemred.com 1.68% 54.02x
sicem365.com 2.35% 53.53x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.26% 24.89x
Illinois College Sports 0.55% 22.46x
Southeast College Athletics 1.50% 20.29x
College Sports 0.48% 20.26x
Florida College Athletics 1.17% 20.16x
Pac 12 Sports 1.65% 17.60x
Texas University Athletics 10.53% 15.92x
New England & Ivy League Sports 0.72% 13.60x
West Virginia News 11.57% 13.44x
Sports News & Apparel 7.19% 12.34x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male