Dstillery Audiences

BIG 12 FANS

Audience Size: 3.1 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 29.41% 35.63x
Florida State Seminoles Fans 33.21% 31.48x
Notre Dame Fighting Irish Fans 27.95% 31.25x
March Madness Enthusiasts 44.92% 30.28x
College Athletic Scholarships Researchers 23.42% 30.21x
South Carolina Gamecocks Fans 29.51% 30.13x
College Football Fans 43.91% 29.94x
Oklahoma State Cowboys Fans 49.70% 28.89x
NCAA Football Fans 44.20% 28.36x
Louisville Cardinals Fans 28.95% 27.83x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.05x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is smokingmusket.com.

Website Composition Index
smokingmusket.com 1.20% 49.53x
wvusports.com 2.19% 46.66x
kstatesports.com 2.26% 44.70x
widerightnattylite.com 1.02% 42.97x
pistolsfiringblog.com 2.91% 41.53x
voiceofmotown.com 1.25% 40.81x
heartlandcollegesports.com 8.07% 36.97x
burntorangenation.com 3.98% 36.97x
rockmnation.com 1.26% 36.38x
offtackleempire.com 1.67% 35.46x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.12% 20.82x
Illinois College Sports 0.67% 19.98x
College Sports 0.27% 19.51x
Florida College Athletics 0.72% 18.17x
Southeast College Athletics 1.51% 16.56x
Pac 12 Sports 1.55% 15.27x
New England & Ivy League Sports 0.66% 13.93x
Texas University Athletics 4.49% 13.52x
Farming & Agriculture 0.12% 11.80x
Kansas City News 14.87% 11.07x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male