Dstillery Audiences

BIG 12 FANS

Audience Size: 1.8 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 52.11% 39.60x
ACC Fans 43.44% 37.94x
NCAA Fans 40.53% 35.34x
NCAA Football Fans 40.99% 35.16x
College Football Fans 40.10% 34.81x
College Athletic Scholarships Researchers 33.15% 32.53x
Texas Longhorn Fans 45.51% 32.51x
ESPN Enthusiasts 32.88% 32.18x
Ohio State Buckeyes Fans 41.29% 31.81x
Texas AM Aggies Fans 40.23% 31.77x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.74x
American Eagle Outfitters 0.03% 1.50x
Buckle 0.03% 1.46x
LOFT 0.02% 1.42x
Chicos 0.02% 1.34x
Journeys 0.04% 1.29x
Maurices 0.04% 1.17x
Lululemon 0.01% 1.14x
Dressbarn 0.01% 1.14x
Aeropostale 0.02% 1.12x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is pistolsfiringblog.com.

Website Composition Index
pistolsfiringblog.com 6.58% 74.37x
big12sports.com 1.19% 73.49x
bringonthecats.com 1.45% 67.90x
ourdailybears.com 1.32% 66.83x
smokingmusket.com 2.08% 64.23x
rockytoptalk.com 2.97% 62.19x
widerightnattylite.com 2.30% 60.28x
backingthepack.com 1.82% 59.87x
voiceofmotown.com 3.12% 59.19x
crimsonandcreammachine.com 1.23% 58.79x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.74% 22.10x
College Sports 0.34% 21.91x
Virginia Athletics 0.17% 21.52x
Southeast College Athletics 2.05% 20.52x
Florida College Athletics 1.24% 20.44x
Texas University Athletics 8.12% 19.39x
Upstate New York State Athletics 0.06% 19.30x
Pac 12 Sports 1.76% 18.65x
New England & Ivy League Sports 0.78% 16.07x
Farming & Agriculture 0.22% 15.18x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male