Explore the Big 12 Fans Audience
Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Big 12 Fans audience.
INTERESTS
The Big 12 Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.
| Interest | Composition | Index |
| Oklahoma State Cowboys Fans | 52.11% | 34.02x |
| NCAA Football Fans | 43.82% | 31.02x |
| College Football Fans | 43.06% | 30.78x |
| ACC Fans | 42.36% | 30.38x |
| Arkansas Razorbacks Fans | 45.47% | 28.41x |
| March Madness Enthusiasts | 40.95% | 28.36x |
| Texas Longhorn Fans | 36.43% | 28.10x |
| NCAA Fans | 35.25% | 27.71x |
| Notre Dame Fighting Irish Fans | 38.00% | 26.14x |
| Ohio State Buckeyes Fans | 38.42% | 26.05x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Curious about what else the Big 12 Fans audience is interested in?
Sign Up
APPAREL RETAILERS
The Big 12 Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.96x |
| Jos A. Bank Clothiers | 0.04% | 1.41x |
| Buckle | 0.04% | 1.39x |
| Talbots | 0.03% | 1.33x |
| J. Crew | 0.03% | 1.23x |
| Chicos | 0.04% | 1.18x |
| Eddie Bauer | 0.01% | 1.14x |
| Carhartt | 0.25% | 1.12x |
| Gymboree | 0.03% | 1.10x |
| Dressbarn | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Want to find more of the Big 12 Fans audience in the real world?
Sign Up
WEBSITES
The Big 12 Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big 12 Fans audience is wvillustrated.com.
| Website | Composition | Index |
| wvillustrated.com | 1.25% | 59.30x |
| big12sports.com | 1.78% | 57.68x |
| pistolsfiringblog.com | 3.56% | 55.70x |
| ourdailybears.com | 1.88% | 53.77x |
| rockchalktalk.com | 1.51% | 52.85x |
| bringonthecats.com | 2.02% | 51.00x |
| smokingmusket.com | 2.39% | 49.82x |
| kstatesports.com | 1.11% | 49.22x |
| cowboysrideforfree.com | 1.86% | 48.93x |
| widerightnattylite.com | 1.14% | 47.92x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Want to see more of the websites the Big 12 Fans audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.56% | 27.63x |
| Southeast College Athletics | 1.87% | 21.06x |
| Florida College Athletics | 5.09% | 19.98x |
| Virginia Athletics | 0.59% | 19.70x |
| Pac 12 Sports | 1.33% | 18.66x |
| Texas University Athletics | 10.41% | 16.17x |
| College Sports | 1.40% | 14.40x |
| Upstate New York State Athletics | 0.16% | 12.89x |
| Lacrosse College Athletics | 0.85% | 12.73x |
| Sports News & Apparel | 12.97% | 12.72x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Want to see more of the Content Affinities the Big 12 Fans audience visits?
Sign Up
DEMOGRAPHICS
The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Big 12 Fans audience?
Sign Up