Dstillery Audiences

BIG 12 FANS

Audience Size: 3.8 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 51.86% 38.77x
NCAA Football Fans 46.44% 35.30x
ACC Fans 44.48% 34.77x
College Football Fans 46.36% 34.16x
Arkansas Razorbacks Fans 47.51% 33.34x
March Madness Enthusiasts 42.91% 32.95x
NCAA Fans 38.87% 31.54x
Notre Dame Fighting Irish Fans 38.82% 31.14x
Duke Blue Devils Fans 41.09% 30.95x
Ohio State Buckeyes Fans 40.46% 30.54x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.

Location Composition Index
Buckle 0.43% 1.67x
Jos A. Bank Clothiers 0.38% 1.49x
White House Black Market 0.47% 1.43x
Johnston and Murphy 0.67% 1.31x
Bonobos 0.10% 1.25x
Mens Wearhouse 0.51% 1.21x
Belk 0.01% 1.18x
Chicos 0.07% 1.15x
Lane Bryant 0.05% 1.05x
Lululemon 0.05% 1.04x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is wvillustrated.com.

Website Composition Index
wvillustrated.com 1.13% 71.88x
big12sports.com 3.13% 66.96x
pistolsfiringblog.com 2.89% 66.51x
rockchalktalk.com 1.40% 64.55x
bringonthecats.com 1.33% 62.54x
cowboysrideforfree.com 1.44% 61.56x
smokingmusket.com 2.35% 60.12x
okstate.com 1.07% 57.93x
backingthepack.com 1.97% 56.99x
kstatesports.com 1.48% 55.22x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.76% 26.71x
Southeast College Athletics 2.55% 20.34x
Florida College Athletics 6.05% 18.66x
Virginia Athletics 0.71% 17.99x
Pac 12 Sports 1.89% 17.78x
Texas University Athletics 9.96% 15.03x
College Sports 1.67% 13.72x
Sports News & Apparel 14.61% 13.61x
Lacrosse College Athletics 1.13% 12.74x
Upstate New York State Athletics 0.18% 12.53x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male