Dstillery Audiences

BIG 12 FANS

Audience Size: 2.7 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 51.75% 35.23x
College Football Fans 42.31% 31.20x
NCAA Football Fans 42.88% 30.52x
ACC Fans 41.01% 30.28x
Arkansas Razorbacks Fans 46.61% 28.68x
NCAA Fans 31.63% 27.99x
March Madness Enthusiasts 39.22% 27.68x
Texas Longhorn Fans 41.30% 27.14x
Duke Blue Devils Fans 39.48% 26.81x
College Athletic Scholarships Researchers 33.28% 26.54x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.

Location Composition Index
Buckle 0.01% 2.38x
Old Navy 0.01% 1.83x
Carhartt 0.07% 1.14x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is pistolsfiringblog.com.

Website Composition Index
pistolsfiringblog.com 3.32% 57.44x
ourdailybears.com 1.01% 56.26x
bringonthecats.com 1.50% 54.42x
rockchalktalk.com 1.10% 53.62x
smokingmusket.com 1.63% 52.54x
big12sports.com 1.68% 49.53x
widerightnattylite.com 1.94% 48.54x
rockytoptalk.com 4.17% 47.74x
cyclonefanatic.com 1.65% 45.65x
wreckemred.com 1.07% 45.56x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.52% 22.65x
Florida College Athletics 1.49% 21.14x
Virginia Athletics 0.26% 20.56x
Southeast College Athletics 1.27% 19.83x
Pac 12 Sports 1.28% 17.63x
College Sports 0.52% 17.30x
Texas University Athletics 9.73% 14.96x
New England & Ivy League Sports 0.75% 14.70x
Upstate New York State Athletics 0.03% 13.50x
Sports News & Apparel 7.18% 13.43x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male