Dstillery Audiences

BIG 12 FANS

Audience Size: 4 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 51.61% 33.57x
ACC Fans 45.02% 29.24x
NCAA Football Fans 48.19% 28.75x
College Football Fans 46.84% 28.52x
Arkansas Razorbacks Fans 46.92% 28.09x
March Madness Enthusiasts 44.67% 26.55x
Ohio State Buckeyes Fans 40.36% 25.74x
Notre Dame Fighting Irish Fans 39.95% 25.65x
NCAA Fans 40.36% 25.33x
Kentucky Wildcats Fans 39.31% 25.15x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.45x
Belk 0.02% 1.39x
The North Face 0.02% 1.24x
Bonobos 0.01% 1.24x
Buckle 0.06% 1.20x
Chicos 0.06% 1.19x
White House Black Market 0.07% 1.16x
Lane Bryant 0.04% 1.12x
Talbots 0.03% 1.10x
Carhartt 0.33% 1.07x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is wvillustrated.com.

Website Composition Index
wvillustrated.com 1.22% 63.13x
big12sports.com 2.13% 61.70x
pistolsfiringblog.com 3.68% 59.42x
ourdailybears.com 1.39% 58.79x
rockchalktalk.com 1.45% 57.11x
bringonthecats.com 1.96% 54.57x
smokingmusket.com 2.46% 52.36x
widerightnattylite.com 1.16% 51.60x
cowboysrideforfree.com 1.94% 50.88x
kstatesports.com 1.25% 49.91x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.61% 25.26x
Southeast College Athletics 2.07% 19.58x
Florida College Athletics 5.52% 18.10x
Virginia Athletics 0.59% 17.58x
Pac 12 Sports 1.52% 16.22x
Texas University Athletics 10.25% 15.07x
College Sports 1.53% 13.32x
Sports News & Apparel 13.54% 12.21x
Lacrosse College Athletics 0.93% 11.87x
West Virginia News 8.83% 11.60x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male