Dstillery Audiences

BIG 12 FANS

Audience Size: 2.7 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 52.31% 39.63x
ACC Fans 42.40% 34.79x
NCAA Football Fans 43.34% 34.50x
NCAA Fans 32.35% 33.99x
College Football Fans 44.61% 33.81x
Texas Longhorn Fans 46.33% 33.07x
March Madness Enthusiasts 39.01% 31.06x
Arkansas Razorbacks Fans 44.84% 30.99x
College Athletic Scholarships Researchers 35.95% 30.44x
Texas AM Aggies Fans 39.55% 30.22x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is The North Face.

Location Composition Index
The North Face 0.01% 1.72x
Lululemon 0.02% 1.68x
Buckle 0.06% 1.34x
American Eagle Outfitters 0.05% 1.34x
Maurices 0.08% 1.31x
Eddie Bauer 0.02% 1.30x
Chicos 0.04% 1.23x
Brooks Brothers 0.01% 1.22x
Coach 0.02% 1.22x
Jos A. Bank Clothiers 0.03% 1.20x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is pistolsfiringblog.com.

Website Composition Index
pistolsfiringblog.com 7.79% 67.24x
ourdailybears.com 2.04% 64.56x
bringonthecats.com 1.44% 62.35x
big12sports.com 1.92% 60.14x
gofrogs.com 1.16% 59.05x
smokingmusket.com 2.20% 58.80x
sicem365.com 1.63% 57.81x
wreckemred.com 1.40% 55.80x
widerightnattylite.com 2.57% 55.20x
rockytoptalk.com 4.04% 54.71x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.21% 23.08x
College Sports 0.43% 21.13x
Illinois College Sports 0.69% 21.03x
Florida College Athletics 1.14% 20.15x
Southeast College Athletics 1.72% 20.00x
Texas University Athletics 10.38% 18.96x
Pac 12 Sports 1.82% 17.42x
Upstate New York State Athletics 0.05% 15.92x
West Virginia News 11.90% 13.95x
New England & Ivy League Sports 0.80% 13.12x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male