Dstillery Audiences

BIG 12 FANS

Audience Size: 3.8 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 50.60% 32.29x
College Football Fans 41.85% 28.17x
NCAA Football Fans 43.68% 27.69x
ACC Fans 40.15% 27.11x
Arkansas Razorbacks Fans 43.40% 25.85x
March Madness Enthusiasts 40.10% 25.84x
NCAA Fans 35.12% 25.19x
Notre Dame Fighting Irish Fans 36.01% 23.89x
Texas Longhorn Fans 40.42% 23.88x
Ohio State Buckeyes Fans 35.76% 23.39x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.

Location Composition Index
Buckle 0.01% 1.75x
Carhartt 0.15% 1.22x
Victoria's Secret 0.01% 1.04x
Old Navy 0.01% 0.90x
Mens Wearhouse 0.01% 0.65x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is wvillustrated.com.

Website Composition Index
wvillustrated.com 1.21% 59.38x
big12sports.com 1.38% 57.21x
pistolsfiringblog.com 4.06% 55.50x
ourdailybears.com 1.69% 54.98x
rockchalktalk.com 1.52% 53.96x
bringonthecats.com 1.86% 53.22x
smokingmusket.com 2.24% 51.68x
cowboysrideforfree.com 1.86% 49.53x
widerightnattylite.com 1.17% 46.63x
cyclones.com 1.20% 44.03x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.46% 25.86x
Southeast College Athletics 1.62% 20.45x
Florida College Athletics 4.32% 19.72x
Virginia Athletics 0.52% 18.93x
Pac 12 Sports 0.96% 17.97x
College Sports 1.23% 14.52x
Texas University Athletics 10.26% 14.21x
Sports News & Apparel 12.39% 12.62x
Upstate New York State Athletics 0.13% 12.43x
Texas Sporting & Outdoors Cluster 0.14% 12.40x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male