Explore the Big 12 Fans Audience
Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Big 12 Fans audience.
INTERESTS
The Big 12 Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.
| Interest | Composition | Index |
| Oklahoma State Cowboys Fans | 51.86% | 38.77x |
| NCAA Football Fans | 46.44% | 35.30x |
| ACC Fans | 44.48% | 34.77x |
| College Football Fans | 46.36% | 34.16x |
| Arkansas Razorbacks Fans | 47.51% | 33.34x |
| March Madness Enthusiasts | 42.91% | 32.95x |
| NCAA Fans | 38.87% | 31.54x |
| Notre Dame Fighting Irish Fans | 38.82% | 31.14x |
| Duke Blue Devils Fans | 41.09% | 30.95x |
| Ohio State Buckeyes Fans | 40.46% | 30.54x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
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APPAREL RETAILERS
The Big 12 Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.43% | 1.67x |
| Jos A. Bank Clothiers | 0.38% | 1.49x |
| White House Black Market | 0.47% | 1.43x |
| Johnston and Murphy | 0.67% | 1.31x |
| Bonobos | 0.10% | 1.25x |
| Mens Wearhouse | 0.51% | 1.21x |
| Belk | 0.01% | 1.18x |
| Chicos | 0.07% | 1.15x |
| Lane Bryant | 0.05% | 1.05x |
| Lululemon | 0.05% | 1.04x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
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WEBSITES
The Big 12 Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big 12 Fans audience is wvillustrated.com.
| Website | Composition | Index |
| wvillustrated.com | 1.13% | 71.88x |
| big12sports.com | 3.13% | 66.96x |
| pistolsfiringblog.com | 2.89% | 66.51x |
| rockchalktalk.com | 1.40% | 64.55x |
| bringonthecats.com | 1.33% | 62.54x |
| cowboysrideforfree.com | 1.44% | 61.56x |
| smokingmusket.com | 2.35% | 60.12x |
| okstate.com | 1.07% | 57.93x |
| backingthepack.com | 1.97% | 56.99x |
| kstatesports.com | 1.48% | 55.22x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.76% | 26.71x |
| Southeast College Athletics | 2.55% | 20.34x |
| Florida College Athletics | 6.05% | 18.66x |
| Virginia Athletics | 0.71% | 17.99x |
| Pac 12 Sports | 1.89% | 17.78x |
| Texas University Athletics | 9.96% | 15.03x |
| College Sports | 1.67% | 13.72x |
| Sports News & Apparel | 14.61% | 13.61x |
| Lacrosse College Athletics | 1.13% | 12.74x |
| Upstate New York State Athletics | 0.18% | 12.53x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
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DEMOGRAPHICS
The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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