Dstillery Audiences

BIG 12 FANS

Audience Size: 3.1 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 47.58% 95.82x
ACC Fans 34.27% 82.76x
NCAA Football Fans 37.50% 78.70x
College Football Fans 32.66% 74.18x
NCAA Fans 27.02% 70.36x
Notre Dame Fighting Irish Fans 29.84% 68.08x
Texas AM Aggies Fans 28.23% 67.50x
ESPN Enthusiasts 25.40% 65.47x
March Madness Enthusiasts 27.82% 63.48x
Kansas City Chiefs Fans 25.81% 63.23x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Maurices.

Location Composition Index
Maurices 0.12% 5.88x
Old Navy 0.08% 3.03x
American Eagle Outfitters 0.01% 1.48x
Carhartt 0.24% 1.25x
Chicos 0.01% 1.22x
Journeys 0.01% 1.11x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is wvillustrated.com.

Website Composition Index
wvillustrated.com 1.07% 47.43x
ourdailybears.com 1.29% 45.92x
pistolsfiringblog.com 4.08% 45.48x
rockchalktalk.com 1.20% 45.10x
bringonthecats.com 1.73% 44.33x
smokingmusket.com 1.89% 42.59x
cowboysrideforfree.com 1.55% 41.52x
cyclonefanatic.com 1.52% 38.53x
widerightnattylite.com 1.21% 37.97x
wreckemred.com 1.20% 36.55x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 15.73% 22.53x
Texas University Athletics 7.26% 20.95x
Sports News & Apparel 8.87% 20.67x
Virginia Athletics 0.42% 20.51x
Fantasy Sports 14.52% 18.84x
Pac 12 Sports 0.72% 18.47x
Online Ticket Buyers 3.23% 14.85x
Golf Travel & Gear 5.65% 14.56x
Law School 3.23% 14.51x
Kansas City News 25.81% 14.34x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male