Dstillery Audiences

BIG 12 FANS

Audience Size: 2.9 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 50.71% 34.70x
College Football Fans 41.34% 30.68x
NCAA Football Fans 41.59% 30.07x
ACC Fans 40.14% 29.91x
Arkansas Razorbacks Fans 43.73% 28.81x
NCAA Fans 31.94% 28.53x
March Madness Enthusiasts 38.28% 27.02x
Texas Longhorn Fans 41.33% 26.69x
Duke Blue Devils Fans 37.75% 26.51x
Notre Dame Fighting Irish Fans 36.71% 26.46x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.

Location Composition Index
Buckle 0.02% 1.42x
Maurices 0.02% 1.38x
Old Navy 0.02% 1.37x
Chicos 0.01% 1.33x
American Eagle Outfitters 0.01% 1.33x
Carhartt 0.15% 1.20x
Victoria's Secret 0.02% 1.17x
Journeys 0.02% 1.16x
Mens Wearhouse 0.01% 1.14x
White House Black Market 0.01% 1.11x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is pistolsfiringblog.com.

Website Composition Index
pistolsfiringblog.com 3.39% 62.72x
bringonthecats.com 1.49% 58.45x
smokingmusket.com 1.73% 55.79x
widerightnattylite.com 2.08% 51.61x
rockytoptalk.com 3.22% 50.83x
cyclonefanatic.com 1.66% 50.78x
wreckemred.com 1.12% 47.74x
stormininnorman.com 1.23% 47.51x
sicem365.com 1.01% 46.25x
hookemheadlines.com 1.44% 45.99x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.24% 28.87x
Southeast College Athletics 0.84% 23.68x
Florida College Athletics 1.67% 21.92x
Virginia Athletics 0.20% 20.76x
College Sports 0.55% 18.87x
Pac 12 Sports 0.53% 18.59x
Lacrosse College Athletics 0.32% 15.99x
New England & Ivy League Sports 0.74% 15.32x
Upstate New York State Athletics 0.05% 14.84x
Texas University Athletics 8.53% 14.50x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male