Dstillery Audiences

BIG 12 FANS

Audience Size: 2.6 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 49.03% 34.17x
ACC Fans 40.04% 30.44x
March Madness Enthusiasts 40.55% 29.61x
Arkansas Razorbacks Fans 40.88% 28.72x
College Football Fans 42.55% 28.10x
NCAA Fans 36.16% 26.23x
ESPN Enthusiasts 31.89% 25.69x
Michigan Wolverines Fans 33.77% 25.30x
Ohio State Buckeyes Fans 33.16% 25.14x
Duke Blue Devils Fans 36.97% 24.93x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.39x
Madewell 0.03% 1.25x
Chicos 0.06% 1.21x
LOFT 0.07% 1.19x
Express Outlets 0.01% 1.12x
Columbia 0.01% 1.09x
LL Bean 0.01% 1.08x
Free People 0.02% 1.06x
Eddie Bauer 0.02% 1.04x
The North Face 0.03% 1.04x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is stridenation.com.

Website Composition Index
stridenation.com 3.29% 65.62x
wvillustrated.com 1.43% 63.29x
ourdailybears.com 1.37% 61.29x
pistolsfiringblog.com 2.67% 60.71x
cowboysrideforfree.com 1.87% 57.04x
rockchalktalk.com 1.73% 56.84x
big12sports.com 5.52% 56.44x
bringonthecats.com 1.94% 56.36x
backingthepack.com 3.24% 52.56x
smokingmusket.com 3.53% 49.20x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.46% 24.83x
Florida College Athletics 8.72% 19.51x
Southeast College Athletics 4.01% 19.10x
Texas University Athletics 11.64% 18.57x
Virginia Athletics 1.08% 17.52x
Pac 12 Sports 3.58% 16.14x
West Virginia News 7.66% 14.09x
College Sports 2.43% 13.35x
Fantasy Sports 18.27% 13.17x
Sports News & Apparel 20.91% 12.81x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male