Dstillery Audiences

BIG 12 FANS

Audience Size: 2.4 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 50.60% 66.63x
ACC Fans 42.00% 56.41x
Arkansas Razorbacks Fans 40.54% 54.97x
March Madness Enthusiasts 41.05% 53.77x
College Football Fans 43.52% 51.86x
NCAA Fans 37.27% 48.20x
Michigan Wolverines Fans 34.64% 48.01x
NCAA Football Fans 48.59% 47.98x
Notre Dame Fighting Irish Fans 31.39% 46.92x
Oklahoma Sooners Fans 38.54% 46.60x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.49x
Buckle 0.13% 1.29x
Chicos 0.05% 1.21x
Talbots 0.04% 1.20x
The North Face 0.02% 1.17x
Free People 0.02% 1.11x
Brooks Brothers 0.03% 1.09x
Bonobos 0.04% 1.09x
Johnston and Murphy 0.08% 1.08x
Madewell 0.02% 1.05x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is stridenation.com.

Website Composition Index
stridenation.com 3.20% 131.68x
wvillustrated.com 1.74% 121.23x
pistolsfiringblog.com 3.19% 114.21x
ourdailybears.com 1.58% 112.93x
rockchalktalk.com 1.99% 110.76x
cowboysrideforfree.com 2.20% 107.85x
bringonthecats.com 2.06% 107.72x
big12sports.com 6.61% 104.28x
barkingcarnival.com 1.08% 104.20x
backingthepack.com 3.47% 97.15x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.52% 33.71x
Southeast College Athletics 4.37% 24.39x
Florida College Athletics 9.48% 23.13x
Virginia Athletics 1.16% 21.47x
Texas University Athletics 13.00% 21.35x
Pac 12 Sports 3.41% 20.21x
College Sports 2.43% 15.96x
Fantasy Sports 19.00% 15.75x
Sports News & Apparel 20.89% 15.60x
West Virginia News 7.69% 15.06x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male