Dstillery Audiences

BIG 12 FANS

Audience Size: 3 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 50.64% 32.41x
College Football Fans 43.29% 28.37x
NCAA Football Fans 43.41% 27.94x
ACC Fans 41.72% 27.78x
NCAA Fans 33.77% 26.50x
March Madness Enthusiasts 39.42% 26.29x
Arkansas Razorbacks Fans 45.28% 26.03x
Texas Longhorn Fans 42.34% 25.67x
Duke Blue Devils Fans 41.41% 24.50x
Kentucky Wildcats Fans 38.41% 24.35x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.57x
Talbots 0.01% 1.34x
Chicos 0.02% 1.28x
Buckle 0.03% 1.23x
Maurices 0.04% 1.22x
White House Black Market 0.02% 1.19x
Carhartt 0.23% 1.13x
Forever 21 0.01% 1.12x
Dressbarn 0.01% 1.09x
Old Navy 0.03% 1.07x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is pistolsfiringblog.com.

Website Composition Index
pistolsfiringblog.com 3.85% 59.26x
ourdailybears.com 1.04% 57.67x
rockchalktalk.com 1.03% 56.84x
bringonthecats.com 1.26% 56.61x
smokingmusket.com 1.30% 55.29x
big12sports.com 2.20% 54.27x
gofrogs.com 1.03% 54.16x
widerightnattylite.com 2.03% 49.50x
rockytoptalk.com 4.01% 48.97x
wreckemred.com 1.32% 46.62x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.56% 22.87x
Virginia Athletics 0.34% 21.03x
Southeast College Athletics 1.62% 20.91x
Florida College Athletics 1.41% 20.38x
Pac 12 Sports 1.74% 18.28x
College Sports 0.51% 17.54x
Texas University Athletics 10.36% 14.81x
New England & Ivy League Sports 0.76% 13.75x
Sports News & Apparel 7.44% 12.70x
West Virginia News 10.43% 12.50x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male