Dstillery Audiences

BIG 12 FANS

Audience Size: 3.9 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 52.11% 34.02x
NCAA Football Fans 43.82% 31.02x
College Football Fans 43.06% 30.78x
ACC Fans 42.36% 30.38x
Arkansas Razorbacks Fans 45.47% 28.41x
March Madness Enthusiasts 40.95% 28.36x
Texas Longhorn Fans 36.43% 28.10x
NCAA Fans 35.25% 27.71x
Notre Dame Fighting Irish Fans 38.00% 26.14x
Ohio State Buckeyes Fans 38.42% 26.05x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Belk.

Location Composition Index
Belk 0.01% 1.96x
Jos A. Bank Clothiers 0.04% 1.41x
Buckle 0.04% 1.39x
Talbots 0.03% 1.33x
J. Crew 0.03% 1.23x
Chicos 0.04% 1.18x
Eddie Bauer 0.01% 1.14x
Carhartt 0.25% 1.12x
Gymboree 0.03% 1.10x
Dressbarn 0.02% 1.09x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is wvillustrated.com.

Website Composition Index
wvillustrated.com 1.25% 59.30x
big12sports.com 1.78% 57.68x
pistolsfiringblog.com 3.56% 55.70x
ourdailybears.com 1.88% 53.77x
rockchalktalk.com 1.51% 52.85x
bringonthecats.com 2.02% 51.00x
smokingmusket.com 2.39% 49.82x
kstatesports.com 1.11% 49.22x
cowboysrideforfree.com 1.86% 48.93x
widerightnattylite.com 1.14% 47.92x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.56% 27.63x
Southeast College Athletics 1.87% 21.06x
Florida College Athletics 5.09% 19.98x
Virginia Athletics 0.59% 19.70x
Pac 12 Sports 1.33% 18.66x
Texas University Athletics 10.41% 16.17x
College Sports 1.40% 14.40x
Upstate New York State Athletics 0.16% 12.89x
Lacrosse College Athletics 0.85% 12.73x
Sports News & Apparel 12.97% 12.72x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male