Dstillery Audiences

BIG 12 FANS

Audience Size: 2.4 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 48.28% 34.40x
ACC Fans 37.87% 27.49x
Arkansas Razorbacks Fans 42.84% 26.78x
College Football Fans 46.31% 26.46x
NCAA Football Fans 45.34% 25.80x
NCAA Fans 37.92% 25.51x
Notre Dame Fighting Irish Fans 33.28% 25.12x
Ohio State Buckeyes Fans 34.94% 24.31x
Michigan Wolverines Fans 31.83% 24.28x
Iowa Hawkeyes Fans 34.12% 24.26x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Chicos.

Location Composition Index
Chicos 0.02% 1.84x
Mens Wearhouse 0.02% 1.38x
Talbots 0.01% 1.33x
LOFT 0.01% 1.27x
Maurices 0.03% 1.25x
American Eagle Outfitters 0.01% 1.24x
Dressbarn 0.01% 1.22x
Buckle 0.01% 1.21x
Carhartt 0.20% 1.19x
Jos A. Bank Clothiers 0.01% 1.18x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is pistolsfiringblog.com.

Website Composition Index
pistolsfiringblog.com 4.17% 61.13x
ourdailybears.com 1.26% 60.17x
rockchalktalk.com 1.13% 58.82x
bringonthecats.com 1.68% 57.96x
smokingmusket.com 1.82% 55.92x
cowboysrideforfree.com 1.38% 54.48x
widerightnattylite.com 1.60% 51.32x
cyclonefanatic.com 1.59% 49.68x
rockytoptalk.com 3.26% 47.87x
dearoldgold.com 1.00% 46.64x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.31% 25.87x
Southeast College Athletics 1.14% 21.02x
Florida College Athletics 2.87% 20.25x
Virginia Athletics 0.31% 18.98x
Pac 12 Sports 0.64% 17.53x
College Sports 0.91% 17.02x
Texas Off-Roading 0.04% 16.56x
Texas Sporting & Outdoors Cluster 0.09% 15.51x
Lacrosse College Athletics 0.54% 14.44x
Upstate New York State Athletics 0.09% 13.91x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male