Dstillery Audiences

BIG 12 FANS

Audience Size: 2 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 51.54% 37.33x
ACC Fans 42.67% 33.79x
College Football Fans 43.78% 31.97x
NCAA Fans 42.69% 31.86x
NCAA Football Fans 43.17% 31.56x
Texas Longhorn Fans 46.05% 29.85x
Arkansas Razorbacks Fans 45.87% 29.09x
Texas AM Aggies Fans 38.17% 28.80x
SEC Fans 38.54% 28.65x
South Carolina Gamecocks Fans 39.80% 28.56x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.

Location Composition Index
Buckle 0.02% 1.77x
Dressbarn 0.01% 1.66x
Eddie Bauer 0.01% 1.34x
Lane Bryant 0.01% 1.32x
Chicos 0.02% 1.30x
J. Crew 0.01% 1.29x
American Eagle Outfitters 0.02% 1.28x
Mens Wearhouse 0.02% 1.27x
White House Black Market 0.02% 1.26x
Maurices 0.04% 1.19x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is pistolsfiringblog.com.

Website Composition Index
pistolsfiringblog.com 6.29% 63.69x
ourdailybears.com 1.45% 61.91x
bringonthecats.com 1.40% 59.96x
gofrogs.com 1.10% 59.38x
big12sports.com 1.84% 59.38x
smokingmusket.com 1.76% 58.56x
kusports.com 1.23% 57.20x
sicem365.com 1.11% 57.19x
widerightnattylite.com 2.18% 54.78x
rockytoptalk.com 3.38% 52.81x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.29% 26.72x
Illinois College Sports 0.92% 22.77x
Florida College Athletics 1.65% 20.80x
Southeast College Athletics 2.60% 20.65x
College Sports 0.39% 20.14x
Texas University Athletics 9.11% 18.73x
Pac 12 Sports 2.11% 18.13x
Lacrosse College Athletics 0.17% 17.02x
Upstate New York State Athletics 0.06% 17.00x
New England & Ivy League Sports 1.11% 15.76x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male