Explore the Big 12 Fans Audience
Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Big 12 Fans audience.
INTERESTS
The Big 12 Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 12 Fans audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 29.41% | 35.63x |
| Florida State Seminoles Fans | 33.21% | 31.48x |
| Notre Dame Fighting Irish Fans | 27.95% | 31.25x |
| March Madness Enthusiasts | 44.92% | 30.28x |
| College Athletic Scholarships Researchers | 23.42% | 30.21x |
| South Carolina Gamecocks Fans | 29.51% | 30.13x |
| College Football Fans | 43.91% | 29.94x |
| Oklahoma State Cowboys Fans | 49.70% | 28.89x |
| NCAA Football Fans | 44.20% | 28.36x |
| Louisville Cardinals Fans | 28.95% | 27.83x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
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APPAREL RETAILERS
The Big 12 Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
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WEBSITES
The Big 12 Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big 12 Fans audience is smokingmusket.com.
| Website | Composition | Index |
| smokingmusket.com | 1.20% | 49.53x |
| wvusports.com | 2.19% | 46.66x |
| kstatesports.com | 2.26% | 44.70x |
| widerightnattylite.com | 1.02% | 42.97x |
| pistolsfiringblog.com | 2.91% | 41.53x |
| voiceofmotown.com | 1.25% | 40.81x |
| heartlandcollegesports.com | 8.07% | 36.97x |
| burntorangenation.com | 3.98% | 36.97x |
| rockmnation.com | 1.26% | 36.38x |
| offtackleempire.com | 1.67% | 35.46x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 12 Fans audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.12% | 20.82x |
| Illinois College Sports | 0.67% | 19.98x |
| College Sports | 0.27% | 19.51x |
| Florida College Athletics | 0.72% | 18.17x |
| Southeast College Athletics | 1.51% | 16.56x |
| Pac 12 Sports | 1.55% | 15.27x |
| New England & Ivy League Sports | 0.66% | 13.93x |
| Texas University Athletics | 4.49% | 13.52x |
| Farming & Agriculture | 0.12% | 11.80x |
| Kansas City News | 14.87% | 11.07x |
Composition Percentage:
The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
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DEMOGRAPHICS
The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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