Dstillery Audiences

BIG 12 FANS

Audience Size: 4.1 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 51.93% 38.04x
NCAA Football Fans 44.42% 35.08x
College Football Fans 43.87% 34.20x
ACC Fans 42.93% 33.92x
March Madness Enthusiasts 41.64% 32.42x
Arkansas Razorbacks Fans 46.61% 32.07x
NCAA Fans 37.31% 30.90x
Notre Dame Fighting Irish Fans 37.20% 30.05x
Duke Blue Devils Fans 39.24% 30.01x
Ohio State Buckeyes Fans 38.27% 29.88x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.

Location Composition Index
Buckle 0.05% 1.26x
Belk 0.01% 1.26x
Talbots 0.03% 1.24x
Chicos 0.04% 1.24x
Carhartt 0.32% 1.19x
Eddie Bauer 0.02% 1.17x
Mens Wearhouse 0.06% 1.16x
Jos A. Bank Clothiers 0.03% 1.15x
Madewell 0.02% 1.14x
Lane Bryant 0.03% 1.07x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is wvillustrated.com.

Website Composition Index
wvillustrated.com 1.25% 70.39x
big12sports.com 2.31% 68.43x
pistolsfiringblog.com 3.68% 65.79x
ourdailybears.com 1.31% 64.60x
rockchalktalk.com 1.43% 63.48x
bringonthecats.com 2.17% 58.99x
smokingmusket.com 2.64% 58.89x
cowboysrideforfree.com 1.73% 57.09x
widerightnattylite.com 1.23% 56.16x
kstatesports.com 1.33% 55.27x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.66% 27.37x
Southeast College Athletics 2.23% 19.88x
Florida College Athletics 5.69% 18.21x
Virginia Athletics 0.63% 17.52x
Pac 12 Sports 1.62% 16.82x
Texas University Athletics 10.04% 15.69x
Sports News & Apparel 13.68% 13.18x
West Virginia News 9.65% 13.08x
College Sports 1.61% 13.06x
Lacrosse College Athletics 0.98% 12.30x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male