Dstillery Audiences

BIG 12 FANS

Audience Size: 2.5 Million Devices

Explore the Big 12 Fans Audience

Below you'll find more information about the Big 12 Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Big 12 Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big 12 Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 12 Fans audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 52.24% 39.07x
NCAA Football Fans 42.36% 33.01x
ACC Fans 42.12% 31.95x
March Madness Enthusiasts 38.90% 31.92x
Arkansas Razorbacks Fans 42.73% 30.79x
College Football Fans 42.77% 30.18x
NCAA Fans 36.83% 27.85x
Michigan Wolverines Fans 37.81% 27.56x
Duke Blue Devils Fans 35.19% 26.59x
Oklahoma Sooners Fans 38.85% 26.54x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Interest attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 12 Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 12 Fans audience is Buckle.

Location Composition Index
Buckle 0.33% 1.65x
Express Outlets 0.02% 1.52x
Patagonia 0.03% 1.48x
Jos A. Bank Clothiers 0.49% 1.44x
Johnston and Murphy 0.21% 1.34x
Chicos 0.11% 1.29x
White House Black Market 0.29% 1.17x
J. Crew 0.09% 1.16x
Coach 0.09% 1.15x
Mens Wearhouse 0.64% 1.13x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Location attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big 12 Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big 12 Fans audience is stridenation.com.

Website Composition Index
stridenation.com 2.86% 131.46x
wvillustrated.com 1.66% 121.95x
ourdailybears.com 1.42% 113.53x
pistolsfiringblog.com 3.51% 113.50x
rockchalktalk.com 1.95% 111.04x
bringonthecats.com 1.89% 108.58x
cowboysrideforfree.com 2.19% 107.63x
big12sports.com 6.63% 106.58x
barkingcarnival.com 1.02% 104.19x
backingthepack.com 3.25% 95.44x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Web attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 12 Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.32% 27.66x
Southeast College Athletics 4.02% 20.63x
Florida College Athletics 8.88% 19.47x
Virginia Athletics 0.97% 18.43x
Pac 12 Sports 3.25% 16.40x
Texas University Athletics 13.92% 15.14x
College Sports 2.12% 13.42x
Mysticism 0.41% 13.11x
Sports News & Apparel 19.75% 12.87x
Lacrosse College Athletics 1.41% 12.29x
Composition Percentage: The overlap percentage between the Big 12 Fans audience and the Content Affinity attribute.
Index: A comparison of the Big 12 Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 12 Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male