Explore the Big Box Shoppers Audience
Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Big Box Shoppers audience.
INTERESTS
The Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 60.14% | 44.24x |
| Budget Grocery Shoppers | 55.06% | 42.15x |
| Bargain Shopping Researchers | 45.83% | 38.45x |
| Orlando Activities Researchers | 41.51% | 35.22x |
| Online Home Decor Shoppers | 44.43% | 35.10x |
| Apartment Furniture Shoppers | 43.60% | 33.13x |
| Department Store Shoppers | 49.26% | 33.09x |
| Misc-Deal Seekers or Coupon Shoppers | 40.65% | 32.59x |
| Home Decor Shoppers | 46.54% | 32.40x |
| Hardware Shoppers | 39.25% | 32.40x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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APPAREL RETAILERS
The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.30x |
| Maurices | 0.02% | 1.25x |
| Carhartt | 0.19% | 1.21x |
| Victoria's Secret | 0.01% | 1.15x |
| Mens Wearhouse | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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WEBSITES
The Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Shoppers audience is rue21.com.
| Website | Composition | Index |
| rue21.com | 1.35% | 40.88x |
| kirklands.com | 2.41% | 39.35x |
| rossstores.com | 1.80% | 39.12x |
| walmart.com | 17.44% | 38.86x |
| veruta.com | 1.80% | 38.55x |
| burlington.com | 3.71% | 37.62x |
| journeys.com | 2.47% | 37.18x |
| sallybeauty.com | 5.44% | 35.34x |
| papermart.com | 1.29% | 35.12x |
| oreillyauto.com | 1.55% | 32.90x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.12% | 33.16x |
| Discount Shopping | 0.74% | 28.19x |
| Rural Living | 0.05% | 26.29x |
| Cheerleading | 0.80% | 25.84x |
| Party Suppliers | 6.11% | 25.27x |
| Toys Shopping | 2.75% | 24.77x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.09% | 24.40x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.09% | 23.71x |
| Home Decoration - Crafts & Kids | 1.07% | 22.82x |
| Holiday Gifts | 0.49% | 22.71x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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DEMOGRAPHICS
The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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