Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 63.01% 41.18x
Discount Big Box Shoppers 64.41% 37.91x
Bargain Shopping Researchers 54.70% 37.17x
Orlando Activities Researchers 48.30% 33.74x
Home Exterior Design Enthusiasts 47.26% 32.25x
Texas Activity Researchers 46.33% 31.94x
Department Store Shoppers 53.66% 31.65x
Online Home Decor Shoppers 50.64% 31.59x
Retired Health Insurance Researchers 48.79% 31.48x
Misc-Deal Seekers or Coupon Shoppers 48.20% 30.95x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.29x
Belk 0.01% 1.25x
Carhartt 0.34% 1.24x
Lane Bryant 0.04% 1.14x
Hollister 0.05% 1.08x
Mens Wearhouse 0.06% 1.03x
Buckle 0.05% 1.03x
Journeys 0.09% 1.03x
Aeropostale 0.06% 1.02x
Talbots 0.03% 1.02x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 2.98% 40.37x
bitlanders.com 1.35% 39.33x
compare99.com 2.01% 38.77x
campingworld.com 1.08% 38.53x
harborfreight.com 3.01% 38.50x
truevalue.com 1.23% 38.30x
collectionsetc.com 1.72% 37.95x
weekly-ads.us 1.65% 36.07x
spirithalloween.com 1.15% 35.97x
dingit.tv 1.94% 35.13x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 3.66% 27.70x
Home Improvement Contractor 1.16% 26.65x
Rural Living 0.15% 25.99x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.30% 25.92x
ISPs & Local Services 0.04% 25.10x
As Seen On TV Products 0.08% 24.23x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 22.32x
Consumer Rewards 0.24% 21.21x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.31% 20.82x
Toys Shopping 4.77% 19.61x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female