Explore the Big Box Shoppers Audience
Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Big Box Shoppers audience.
INTERESTS
The Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 63.74% | 53.32x |
| Discount Big Box Shoppers | 62.24% | 49.14x |
| Bargain Shopping Researchers | 55.66% | 47.11x |
| Orlando Activities Researchers | 48.81% | 42.91x |
| Texas Activity Researchers | 45.75% | 41.38x |
| Department Store Shoppers | 53.01% | 41.15x |
| Home Exterior Design Enthusiasts | 48.43% | 40.89x |
| Retired Health Insurance Researchers | 48.69% | 40.36x |
| Online Home Decor Shoppers | 51.41% | 39.14x |
| Hardware Shoppers | 45.11% | 38.98x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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APPAREL RETAILERS
The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.27% | 1.43x |
| Express Outlets | 0.01% | 1.33x |
| White House Black Market | 0.33% | 1.31x |
| Mens Wearhouse | 0.40% | 1.28x |
| Jos A. Bank Clothiers | 0.24% | 1.25x |
| Johnston and Murphy | 0.46% | 1.11x |
| Dressbarn | 0.04% | 1.02x |
| Lane Bryant | 0.04% | 1.01x |
| Old Navy | 0.08% | 0.96x |
| Charlotte Russe | 0.04% | 0.94x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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WEBSITES
The Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Shoppers audience is toysrus.com.
| Website | Composition | Index |
| toysrus.com | 5.77% | 53.97x |
| pricefalls.com | 1.36% | 53.87x |
| aarons.com | 1.08% | 53.19x |
| charlotterusse.com | 1.01% | 52.44x |
| bitlanders.com | 2.19% | 52.44x |
| olivegarden.com | 1.20% | 52.39x |
| campingworld.com | 1.81% | 52.00x |
| truevalue.com | 2.42% | 51.85x |
| harborfreight.com | 6.40% | 51.24x |
| puritan.com | 1.09% | 51.20x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 5.00% | 31.01x |
| Home Improvement Contractor | 1.76% | 30.24x |
| Rural Living | 0.18% | 29.06x |
| As Seen On TV Products | 0.11% | 28.80x |
| ISPs & Local Services | 0.07% | 27.18x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.39% | 27.05x |
| Toys Shopping | 5.51% | 24.84x |
| Low Budget Shoppers | 1.80% | 24.50x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.16% | 23.36x |
| Holiday Gifts | 0.95% | 23.24x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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DEMOGRAPHICS
The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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