Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 58.20% 53.76x
Budget Grocery Shoppers 53.88% 49.72x
Bargain Shopping Researchers 41.51% 45.91x
Orlando Activities Researchers 36.57% 45.59x
Online Home Decor Shoppers 39.55% 43.59x
Apartment Furniture Shoppers 40.77% 41.50x
Sale Seekers 38.30% 40.24x
Misc-Deal Seekers or Coupon Shoppers 36.99% 39.53x
Texas Activity Researchers 34.10% 39.30x
Hardware Shoppers 35.29% 38.79x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.26x
Old Navy 0.02% 1.23x
Buckle 0.01% 1.23x
Maurices 0.02% 1.22x
American Eagle Outfitters 0.01% 1.20x
Journeys 0.02% 1.13x
Victoria's Secret 0.02% 1.13x
Carhartt 0.13% 1.13x
Mens Wearhouse 0.01% 1.05x
Express 0.01% 1.01x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is familydollar.com.

Website Composition Index
familydollar.com 3.89% 51.44x
christmastreeshops.com 1.34% 49.46x
valuecityfurniture.com 1.29% 49.37x
dollartree.com 9.59% 49.14x
shindigz.com 1.21% 48.24x
rotita.com 1.44% 46.07x
avenue.com 1.75% 46.06x
answersite.com 2.14% 45.70x
lovelywholesale.com 1.50% 44.77x
blair.com 3.15% 44.60x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 1.94% 34.27x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.24% 32.85x
Cheerleading 0.19% 32.21x
Home Decoration - Crafts & Kids 0.33% 31.84x
Toys Shopping 1.51% 29.39x
Holiday Gifts 0.17% 28.71x
Women Shoppers 4.14% 28.43x
Promo Codes 2.58% 28.17x
Memes & Comedy 0.10% 27.05x
Car Keys, Locks & Remotes 1.73% 26.90x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female