Explore the Big Box Shoppers Audience
Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Big Box Shoppers audience.
INTERESTS
The Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 51.57% | 47.22x |
| Budget Grocery Shoppers | 47.77% | 41.71x |
| Bargain Shopping Researchers | 36.44% | 40.00x |
| Online Home Decor Shoppers | 34.67% | 38.59x |
| Orlando Activities Researchers | 31.16% | 38.23x |
| Home Goods Supercenter Shoppers | 47.49% | 37.45x |
| Home Rug Shoppers | 47.48% | 37.45x |
| Apartment Furniture Shoppers | 34.88% | 35.75x |
| Home Decor Shoppers | 42.16% | 35.21x |
| Misc-Deal Seekers or Coupon Shoppers | 31.94% | 35.02x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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APPAREL RETAILERS
The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 1.29x |
| Eddie Bauer | 0.01% | 1.18x |
| Dressbarn | 0.02% | 1.18x |
| Lane Bryant | 0.02% | 1.17x |
| Express | 0.02% | 1.14x |
| Old Navy | 0.04% | 1.11x |
| Hollister | 0.01% | 1.10x |
| Maurices | 0.04% | 1.09x |
| Carhartt | 0.25% | 1.08x |
| Mens Wearhouse | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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WEBSITES
The Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Shoppers audience is dollartree.com.
| Website | Composition | Index |
| dollartree.com | 1.90% | 50.45x |
| crackerbarrel.com | 1.05% | 48.25x |
| officedepot.com | 4.46% | 45.19x |
| shopping.net | 1.16% | 42.83x |
| weathertech.com | 1.61% | 41.93x |
| bestblackfriday.com | 4.81% | 38.90x |
| intelius.com | 3.10% | 38.19x |
| cvs.com | 8.20% | 37.36x |
| barnesandnoble.com | 4.68% | 35.58x |
| letgo.com | 2.18% | 35.48x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 0.13% | 35.49x |
| Custom Gifts | 0.12% | 33.97x |
| Fashion & Retail | 0.34% | 28.35x |
| Women Shoppers | 0.76% | 26.84x |
| Vitamin Shoppers | 0.09% | 26.04x |
| Toys Shopping | 0.44% | 25.86x |
| Yard Structures | 0.06% | 24.09x |
| Amateur Radios | 0.09% | 23.01x |
| Furniture Shopping | 1.34% | 21.42x |
| Pharmacy | 0.34% | 21.39x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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DEMOGRAPHICS
The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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