Explore the Big Box Shoppers Audience
Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Big Box Shoppers audience.
INTERESTS
The Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 54.12% | 44.56x |
| Budget Grocery Shoppers | 50.37% | 40.12x |
| Bargain Shopping Researchers | 40.60% | 38.16x |
| Orlando Activities Researchers | 34.99% | 37.01x |
| Online Home Decor Shoppers | 37.63% | 36.44x |
| Home Goods Supercenter Shoppers | 48.73% | 34.30x |
| Home Rug Shoppers | 48.72% | 34.29x |
| Apartment Furniture Shoppers | 37.08% | 33.70x |
| Sale Seekers | 36.93% | 33.31x |
| Misc-Deal Seekers or Coupon Shoppers | 36.78% | 33.19x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Curious about what else the Big Box Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 1.13x |
| Victoria's Secret | 0.03% | 1.08x |
| Carhartt | 0.20% | 1.08x |
| Aeropostale | 0.01% | 1.05x |
| American Eagle Outfitters | 0.02% | 1.05x |
| Maurices | 0.03% | 1.04x |
| Dressbarn | 0.01% | 1.03x |
| Old Navy | 0.03% | 1.00x |
| Lane Bryant | 0.01% | 0.98x |
| Buckle | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Want to find more of the Big Box Shoppers audience in the real world?
Sign Up
WEBSITES
The Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Shoppers audience is familydollar.com.
| Website | Composition | Index |
| familydollar.com | 1.55% | 51.07x |
| answersite.com | 1.08% | 48.50x |
| nyandcompany.com | 1.47% | 47.61x |
| blair.com | 1.51% | 47.32x |
| dollartree.com | 4.09% | 47.15x |
| steinmart.com | 1.85% | 45.46x |
| crackerbarrel.com | 2.18% | 44.65x |
| officedepot.com | 8.33% | 42.06x |
| crocs.com | 1.26% | 41.58x |
| dnsrsearch.com | 1.54% | 40.37x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Want to see more of the websites the Big Box Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 0.48% | 33.05x |
| Custom Gifts | 0.25% | 28.93x |
| Home Decoration - Crafts & Kids | 0.07% | 27.70x |
| Women Shoppers | 1.58% | 27.03x |
| Beach & Intimate Wear | 0.07% | 26.67x |
| Networking Marketing | 0.12% | 26.60x |
| Toys Shopping | 0.81% | 26.01x |
| Yard Structures | 0.20% | 25.08x |
| Mid-Atlantic Beaches | 0.12% | 24.33x |
| Promo Codes | 1.03% | 24.10x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Want to see more of the Content Affinities the Big Box Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Big Box Shoppers audience?
Sign Up