Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 62.18% 42.82x
Budget Grocery Shoppers 58.48% 41.44x
Bargain Shopping Researchers 49.46% 38.62x
Online Home Decor Shoppers 46.77% 35.15x
Orlando Activities Researchers 42.80% 34.51x
Department Store Shoppers 51.13% 33.67x
Apartment Furniture Shoppers 45.38% 32.96x
Misc-Deal Seekers or Coupon Shoppers 42.34% 32.88x
Home Decor Shoppers 48.37% 32.52x
Hardware Shoppers 42.59% 32.29x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.51x
Chicos 0.01% 1.34x
Journeys 0.01% 1.32x
Carhartt 0.15% 1.20x
The Childrens Place 0.01% 1.08x
Old Navy 0.01% 0.93x
Victoria's Secret 0.01% 0.92x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.44% 44.47x
compare99.com 1.01% 42.99x
weekly-ads.us 1.39% 41.17x
sportrider.com 1.04% 39.77x
veruta.com 4.89% 38.26x
kirklands.com 3.67% 38.03x
rue21.com 2.04% 37.56x
2017savings.com 1.62% 36.84x
walmart.com 28.30% 36.73x
quizzstar.com 1.44% 36.63x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 32.54x
Discount Shopping 1.13% 29.70x
Cheerleading 1.06% 23.65x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.16% 23.54x
Rural Living 0.04% 23.01x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 22.92x
Home Improvement Contractor 0.18% 22.78x
Toys Shopping 3.04% 22.65x
Home Decoration - Crafts & Kids 1.40% 22.31x
Party Suppliers 7.50% 21.98x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female