Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 4 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 63.74% 53.32x
Discount Big Box Shoppers 62.24% 49.14x
Bargain Shopping Researchers 55.66% 47.11x
Orlando Activities Researchers 48.81% 42.91x
Texas Activity Researchers 45.75% 41.38x
Department Store Shoppers 53.01% 41.15x
Home Exterior Design Enthusiasts 48.43% 40.89x
Retired Health Insurance Researchers 48.69% 40.36x
Online Home Decor Shoppers 51.41% 39.14x
Hardware Shoppers 45.11% 38.98x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Buckle.

Location Composition Index
Buckle 0.27% 1.43x
Express Outlets 0.01% 1.33x
White House Black Market 0.33% 1.31x
Mens Wearhouse 0.40% 1.28x
Jos A. Bank Clothiers 0.24% 1.25x
Johnston and Murphy 0.46% 1.11x
Dressbarn 0.04% 1.02x
Lane Bryant 0.04% 1.01x
Old Navy 0.08% 0.96x
Charlotte Russe 0.04% 0.94x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 5.77% 53.97x
pricefalls.com 1.36% 53.87x
aarons.com 1.08% 53.19x
charlotterusse.com 1.01% 52.44x
bitlanders.com 2.19% 52.44x
olivegarden.com 1.20% 52.39x
campingworld.com 1.81% 52.00x
truevalue.com 2.42% 51.85x
harborfreight.com 6.40% 51.24x
puritan.com 1.09% 51.20x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 5.00% 31.01x
Home Improvement Contractor 1.76% 30.24x
Rural Living 0.18% 29.06x
As Seen On TV Products 0.11% 28.80x
ISPs & Local Services 0.07% 27.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.39% 27.05x
Toys Shopping 5.51% 24.84x
Low Budget Shoppers 1.80% 24.50x
Assorted Topics (Cooking, Games, Viral Media) 0.16% 23.36x
Holiday Gifts 0.95% 23.24x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female