Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 41.74% 56.99x
Apartment Furniture Shoppers 39.95% 54.80x
Department Store Shoppers 44.16% 49.42x
Budget Grocery Shoppers 39.73% 49.29x
Online Home Decor Shoppers 19.50% 47.12x
Orlando Activities Researchers 13.70% 45.84x
Bargain Shopping Researchers 22.73% 45.06x
Home Rug Shoppers 41.36% 43.39x
Kids Clothing Shoppers 42.43% 43.22x
Home Goods Supercenter Shoppers 28.12% 41.94x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.54x
Dressbarn 0.02% 1.51x
The Childrens Place 0.02% 1.26x
Buckle 0.02% 1.26x
American Eagle Outfitters 0.02% 1.24x
Chicos 0.02% 1.20x
LOFT 0.01% 1.17x
Old Navy 0.03% 1.17x
Gap 0.01% 1.15x
Victoria's Secret 0.02% 1.10x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is partycity.com.

Website Composition Index
partycity.com 5.21% 42.37x
frequent-ads.com 1.79% 39.17x
gamestop.com 3.01% 38.30x
findsimilar.com 1.89% 37.02x
toysrus.com 1.00% 35.84x
littletikes.com 1.07% 33.80x
hotels.com 2.02% 28.32x
travelocity.com 1.05% 28.25x
myfoodandfamily.com 3.59% 27.97x
homes.com 6.77% 27.44x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.16% 25.37x
Discount Shopping 0.15% 24.46x
Promo Codes 0.57% 20.16x
Shopping Catalogs 0.20% 19.79x
Consumer Rewards 0.06% 17.07x
Arts & Crafts 0.07% 16.89x
Healthy Eating Researchers 0.08% 16.46x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.16% 16.29x
Spam Call Number Searchers 0.47% 15.89x
Appliances & Reviews 3.87% 15.64x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female