Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 845 Thousand Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 845 thousand unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 38.45% 69.69x
Discount Big Box Shoppers 36.65% 69.23x
Big & Tall Men 40.70% 63.89x
Department Store Shoppers 46.09% 61.86x
Kids Clothing Shoppers 39.54% 61.02x
Budget Grocery Shoppers 35.50% 57.30x
Orlando Activities Researchers 5.36% 56.91x
Office Supply Shoppers 27.63% 54.74x
Online Home Decor Shoppers 11.28% 53.35x
Bargain Shopping Researchers 15.61% 52.91x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.38x
American Eagle Outfitters 0.03% 1.54x
Lane Bryant 0.01% 1.37x
Buckle 0.02% 1.36x
Journeys 0.03% 1.33x
Maurices 0.04% 1.25x
Aeropostale 0.02% 1.18x
Old Navy 0.03% 1.17x
Gymboree 0.02% 1.11x
Victoria's Secret 0.02% 1.09x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is partycity.com.

Website Composition Index
partycity.com 2.10% 63.71x
gamestop.com 1.87% 62.29x
findsimilar.com 1.16% 57.59x
catofashions.com 2.92% 43.72x
myfoodandfamily.com 1.89% 43.44x
homes.com 3.76% 42.02x
wayfair.com 10.23% 40.78x
theanswerhub.com 1.26% 39.44x
zaxbys.com 1.55% 37.11x
shop411.com 3.81% 36.41x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.38% 29.45x
Shopping Catalogs 0.19% 26.03x
Spanish Health & Wellness 1.31% 22.54x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.77% 21.99x
Spanish Lifestyle & Health 0.88% 21.50x
Spam Call Number Searchers 0.32% 18.84x
Central & South American News 0.96% 16.21x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.18% 15.57x
Appliances & Reviews 2.93% 14.62x
Peru Media 1.29% 14.40x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female