Explore the Big Box Shoppers Audience
Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 845 thousand unique devices whose actions qualify for the Big Box Shoppers audience.
INTERESTS
The Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Shoppers audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 38.45% | 69.69x |
| Discount Big Box Shoppers | 36.65% | 69.23x |
| Big & Tall Men | 40.70% | 63.89x |
| Department Store Shoppers | 46.09% | 61.86x |
| Kids Clothing Shoppers | 39.54% | 61.02x |
| Budget Grocery Shoppers | 35.50% | 57.30x |
| Orlando Activities Researchers | 5.36% | 56.91x |
| Office Supply Shoppers | 27.63% | 54.74x |
| Online Home Decor Shoppers | 11.28% | 53.35x |
| Bargain Shopping Researchers | 15.61% | 52.91x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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APPAREL RETAILERS
The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 2.38x |
| American Eagle Outfitters | 0.03% | 1.54x |
| Lane Bryant | 0.01% | 1.37x |
| Buckle | 0.02% | 1.36x |
| Journeys | 0.03% | 1.33x |
| Maurices | 0.04% | 1.25x |
| Aeropostale | 0.02% | 1.18x |
| Old Navy | 0.03% | 1.17x |
| Gymboree | 0.02% | 1.11x |
| Victoria's Secret | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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WEBSITES
The Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Shoppers audience is partycity.com.
| Website | Composition | Index |
| partycity.com | 2.10% | 63.71x |
| gamestop.com | 1.87% | 62.29x |
| findsimilar.com | 1.16% | 57.59x |
| catofashions.com | 2.92% | 43.72x |
| myfoodandfamily.com | 1.89% | 43.44x |
| homes.com | 3.76% | 42.02x |
| wayfair.com | 10.23% | 40.78x |
| theanswerhub.com | 1.26% | 39.44x |
| zaxbys.com | 1.55% | 37.11x |
| shop411.com | 3.81% | 36.41x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Promo Codes.
| Content Affinity | Composition | Index |
| Promo Codes | 0.38% | 29.45x |
| Shopping Catalogs | 0.19% | 26.03x |
| Spanish Health & Wellness | 1.31% | 22.54x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.77% | 21.99x |
| Spanish Lifestyle & Health | 0.88% | 21.50x |
| Spam Call Number Searchers | 0.32% | 18.84x |
| Central & South American News | 0.96% | 16.21x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.18% | 15.57x |
| Appliances & Reviews | 2.93% | 14.62x |
| Peru Media | 1.29% | 14.40x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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DEMOGRAPHICS
The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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