Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 60.14% 44.24x
Budget Grocery Shoppers 55.06% 42.15x
Bargain Shopping Researchers 45.83% 38.45x
Orlando Activities Researchers 41.51% 35.22x
Online Home Decor Shoppers 44.43% 35.10x
Apartment Furniture Shoppers 43.60% 33.13x
Department Store Shoppers 49.26% 33.09x
Misc-Deal Seekers or Coupon Shoppers 40.65% 32.59x
Home Decor Shoppers 46.54% 32.40x
Hardware Shoppers 39.25% 32.40x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.30x
Maurices 0.02% 1.25x
Carhartt 0.19% 1.21x
Victoria's Secret 0.01% 1.15x
Mens Wearhouse 0.01% 1.01x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is rue21.com.

Website Composition Index
rue21.com 1.35% 40.88x
kirklands.com 2.41% 39.35x
rossstores.com 1.80% 39.12x
walmart.com 17.44% 38.86x
veruta.com 1.80% 38.55x
burlington.com 3.71% 37.62x
journeys.com 2.47% 37.18x
sallybeauty.com 5.44% 35.34x
papermart.com 1.29% 35.12x
oreillyauto.com 1.55% 32.90x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.12% 33.16x
Discount Shopping 0.74% 28.19x
Rural Living 0.05% 26.29x
Cheerleading 0.80% 25.84x
Party Suppliers 6.11% 25.27x
Toys Shopping 2.75% 24.77x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.09% 24.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.09% 23.71x
Home Decoration - Crafts & Kids 1.07% 22.82x
Holiday Gifts 0.49% 22.71x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female