Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 911 Thousand Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 911 thousand unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is School Supply Shoppers.

Interest Composition Index
School Supply Shoppers 77.01% 148.48x
Office Supply Shoppers 79.68% 147.81x
Furniture Shoppers 71.82% 145.80x
Bed & Bath Shoppers 75.76% 144.36x
Apartment Furniture Shoppers 27.88% 103.38x
Kids Clothing Shoppers 30.54% 98.52x
Department Store Shoppers 32.10% 78.68x
Discount Big Box Shoppers 47.02% 75.06x
Big & Tall Men 49.05% 72.35x
Discount Womens Shoes Shoppers 26.22% 62.18x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.36x
Old Navy 0.01% 1.28x
Maurices 0.02% 0.97x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 5.85% 76.27x
orientaltrading.com 1.04% 52.48x
bedbathandbeyond.com 30.13% 44.93x
catofashions.com 1.09% 37.43x
themeasuredmom.com 1.04% 37.11x
shop411.com 1.97% 37.00x
momondo.com 2.39% 34.58x
samsclub.com 16.64% 34.56x
consumersearch.com 1.63% 34.24x
symptomfind.com 1.09% 31.45x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.14% 22.78x
Children's Health 0.20% 19.92x
Party Planning & Invitations 1.82% 18.67x
US Soccer 0.20% 17.54x
Child Development 0.45% 16.45x
Furniture & Home Improvement 0.22% 15.96x
Children's Learning Tools 2.89% 15.90x
Lacrosse College Athletics 0.13% 15.82x
Minnesota Community Business Cluster 0.32% 15.72x
Spam Call Number Searchers 0.13% 15.58x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female