Explore the Big Box Shoppers Audience
Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Big Box Shoppers audience.
INTERESTS
The Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 41.74% | 56.99x |
| Apartment Furniture Shoppers | 39.95% | 54.80x |
| Department Store Shoppers | 44.16% | 49.42x |
| Budget Grocery Shoppers | 39.73% | 49.29x |
| Online Home Decor Shoppers | 19.50% | 47.12x |
| Orlando Activities Researchers | 13.70% | 45.84x |
| Bargain Shopping Researchers | 22.73% | 45.06x |
| Home Rug Shoppers | 41.36% | 43.39x |
| Kids Clothing Shoppers | 42.43% | 43.22x |
| Home Goods Supercenter Shoppers | 28.12% | 41.94x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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APPAREL RETAILERS
The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 1.54x |
| Dressbarn | 0.02% | 1.51x |
| The Childrens Place | 0.02% | 1.26x |
| Buckle | 0.02% | 1.26x |
| American Eagle Outfitters | 0.02% | 1.24x |
| Chicos | 0.02% | 1.20x |
| LOFT | 0.01% | 1.17x |
| Old Navy | 0.03% | 1.17x |
| Gap | 0.01% | 1.15x |
| Victoria's Secret | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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WEBSITES
The Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Shoppers audience is partycity.com.
| Website | Composition | Index |
| partycity.com | 5.21% | 42.37x |
| frequent-ads.com | 1.79% | 39.17x |
| gamestop.com | 3.01% | 38.30x |
| findsimilar.com | 1.89% | 37.02x |
| toysrus.com | 1.00% | 35.84x |
| littletikes.com | 1.07% | 33.80x |
| hotels.com | 2.02% | 28.32x |
| travelocity.com | 1.05% | 28.25x |
| myfoodandfamily.com | 3.59% | 27.97x |
| homes.com | 6.77% | 27.44x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.16% | 25.37x |
| Discount Shopping | 0.15% | 24.46x |
| Promo Codes | 0.57% | 20.16x |
| Shopping Catalogs | 0.20% | 19.79x |
| Consumer Rewards | 0.06% | 17.07x |
| Arts & Crafts | 0.07% | 16.89x |
| Healthy Eating Researchers | 0.08% | 16.46x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.16% | 16.29x |
| Spam Call Number Searchers | 0.47% | 15.89x |
| Appliances & Reviews | 3.87% | 15.64x |
Composition Percentage:
The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
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DEMOGRAPHICS
The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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