Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 51.57% 47.22x
Budget Grocery Shoppers 47.77% 41.71x
Bargain Shopping Researchers 36.44% 40.00x
Online Home Decor Shoppers 34.67% 38.59x
Orlando Activities Researchers 31.16% 38.23x
Home Goods Supercenter Shoppers 47.49% 37.45x
Home Rug Shoppers 47.48% 37.45x
Apartment Furniture Shoppers 34.88% 35.75x
Home Decor Shoppers 42.16% 35.21x
Misc-Deal Seekers or Coupon Shoppers 31.94% 35.02x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.29x
Eddie Bauer 0.01% 1.18x
Dressbarn 0.02% 1.18x
Lane Bryant 0.02% 1.17x
Express 0.02% 1.14x
Old Navy 0.04% 1.11x
Hollister 0.01% 1.10x
Maurices 0.04% 1.09x
Carhartt 0.25% 1.08x
Mens Wearhouse 0.03% 1.04x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is dollartree.com.

Website Composition Index
dollartree.com 1.90% 50.45x
crackerbarrel.com 1.05% 48.25x
officedepot.com 4.46% 45.19x
shopping.net 1.16% 42.83x
weathertech.com 1.61% 41.93x
bestblackfriday.com 4.81% 38.90x
intelius.com 3.10% 38.19x
cvs.com 8.20% 37.36x
barnesandnoble.com 4.68% 35.58x
letgo.com 2.18% 35.48x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.13% 35.49x
Custom Gifts 0.12% 33.97x
Fashion & Retail 0.34% 28.35x
Women Shoppers 0.76% 26.84x
Vitamin Shoppers 0.09% 26.04x
Toys Shopping 0.44% 25.86x
Yard Structures 0.06% 24.09x
Amateur Radios 0.09% 23.01x
Furniture Shopping 1.34% 21.42x
Pharmacy 0.34% 21.39x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female