Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 54.64% 49.42x
Budget Grocery Shoppers 52.64% 43.94x
Bargain Shopping Researchers 42.66% 41.75x
Orlando Activities Researchers 35.43% 41.58x
Online Home Decor Shoppers 38.93% 40.26x
Apartment Furniture Shoppers 39.08% 37.69x
Sale Seekers 37.81% 36.86x
Home Goods Supercenter Shoppers 48.66% 36.53x
Home Rug Shoppers 48.66% 36.53x
Hardware Shoppers 34.92% 35.95x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.16x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is familydollar.com.

Website Composition Index
familydollar.com 2.54% 51.79x
avenue.com 1.20% 48.21x
answersite.com 1.66% 47.57x
ashleystewart.com 1.18% 47.28x
blair.com 2.27% 46.29x
dollartree.com 6.39% 45.96x
nyandcompany.com 2.23% 45.95x
americanfreight.com 1.32% 45.68x
weeklyadsale.com 1.37% 45.33x
dollywood.com 1.10% 44.23x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.94% 33.53x
Home Decoration - Crafts & Kids 0.17% 31.61x
Memes & Comedy 0.07% 31.25x
Cheerleading 0.12% 31.10x
Women Shoppers 2.56% 28.96x
Custom Gifts 0.41% 28.15x
Toys Shopping 1.06% 27.94x
Yard Structures 0.34% 27.81x
Promo Codes 1.55% 26.81x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 26.42x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female