Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 3 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 54.12% 44.56x
Budget Grocery Shoppers 50.37% 40.12x
Bargain Shopping Researchers 40.60% 38.16x
Orlando Activities Researchers 34.99% 37.01x
Online Home Decor Shoppers 37.63% 36.44x
Home Goods Supercenter Shoppers 48.73% 34.30x
Home Rug Shoppers 48.72% 34.29x
Apartment Furniture Shoppers 37.08% 33.70x
Sale Seekers 36.93% 33.31x
Misc-Deal Seekers or Coupon Shoppers 36.78% 33.19x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.13x
Victoria's Secret 0.03% 1.08x
Carhartt 0.20% 1.08x
Aeropostale 0.01% 1.05x
American Eagle Outfitters 0.02% 1.05x
Maurices 0.03% 1.04x
Dressbarn 0.01% 1.03x
Old Navy 0.03% 1.00x
Lane Bryant 0.01% 0.98x
Buckle 0.02% 0.94x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is familydollar.com.

Website Composition Index
familydollar.com 1.55% 51.07x
answersite.com 1.08% 48.50x
nyandcompany.com 1.47% 47.61x
blair.com 1.51% 47.32x
dollartree.com 4.09% 47.15x
steinmart.com 1.85% 45.46x
crackerbarrel.com 2.18% 44.65x
officedepot.com 8.33% 42.06x
crocs.com 1.26% 41.58x
dnsrsearch.com 1.54% 40.37x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.48% 33.05x
Custom Gifts 0.25% 28.93x
Home Decoration - Crafts & Kids 0.07% 27.70x
Women Shoppers 1.58% 27.03x
Beach & Intimate Wear 0.07% 26.67x
Networking Marketing 0.12% 26.60x
Toys Shopping 0.81% 26.01x
Yard Structures 0.20% 25.08x
Mid-Atlantic Beaches 0.12% 24.33x
Promo Codes 1.03% 24.10x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female