Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 59.52% 35.01x
Budget Grocery Shoppers 55.86% 32.20x
Bargain Shopping Researchers 47.42% 28.84x
Orlando Activities Researchers 43.61% 28.11x
Online Home Decor Shoppers 42.95% 26.95x
Apartment Furniture Shoppers 42.65% 26.20x
Department Store Shoppers 48.89% 26.11x
Gift Givers 44.95% 25.85x
Home Goods Supercenter Shoppers 45.77% 25.57x
Home Rug Shoppers 45.77% 25.56x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.48x
Buckle 0.01% 1.42x
Dressbarn 0.01% 1.41x
The Childrens Place 0.02% 1.41x
Maurices 0.02% 1.34x
Journeys 0.02% 1.25x
Aeropostale 0.01% 1.21x
Victoria's Secret 0.02% 1.20x
Carhartt 0.19% 1.14x
Gap 0.01% 1.11x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is rossstores.com.

Website Composition Index
rossstores.com 1.07% 38.81x
kirklands.com 1.25% 38.45x
walmart.com 12.88% 37.67x
journeys.com 1.55% 37.35x
burlington.com 2.42% 36.93x
sallybeauty.com 3.62% 35.71x
pharmapacks.com 1.45% 32.98x
rosewholesale.com 1.10% 32.68x
stage.com 1.04% 32.43x
valuecityfurniture.com 2.57% 32.10x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 22.39x
Cheerleading 0.52% 22.36x
Party Suppliers 4.32% 22.34x
Toys Shopping 2.17% 21.33x
Discount Shopping 0.42% 20.27x
Home Improvement Contractor 0.06% 20.26x
Home Decoration - Crafts & Kids 0.71% 19.70x
Holiday Gifts 0.29% 19.11x
Home Printing 0.09% 18.71x
Custom Gifts 1.60% 18.56x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female