Dstillery Audiences

BIG BOX SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Big Box Shoppers Audience

Below you'll find more information about the Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 63.12% 51.34x
Discount Big Box Shoppers 60.91% 45.69x
Bargain Shopping Researchers 54.72% 43.96x
Orlando Activities Researchers 50.02% 39.48x
Department Store Shoppers 51.76% 38.59x
Texas Activity Researchers 47.13% 38.56x
Retired Health Insurance Researchers 48.07% 38.51x
Home Exterior Design Enthusiasts 49.51% 38.18x
Blender Shoppers 51.90% 36.59x
Nashville Activity Researchers 45.80% 35.91x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Shoppers audience is Buckle.

Location Composition Index
Buckle 0.31% 1.37x
Belk 0.01% 1.30x
Mens Wearhouse 0.53% 1.30x
Jos A. Bank Clothiers 0.31% 1.29x
White House Black Market 0.34% 1.22x
Dressbarn 0.05% 1.04x
Johnston and Murphy 0.40% 1.04x
Talbots 0.04% 1.03x
Lane Bryant 0.05% 1.00x
Charlotte Russe 0.04% 0.95x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Shoppers audience is academy.com.

Website Composition Index
academy.com 1.03% 50.66x
pricefalls.com 1.85% 49.00x
puritan.com 1.51% 48.27x
belk.com 1.18% 48.25x
toysrus.com 7.76% 48.22x
aarons.com 1.45% 48.06x
olivegarden.com 1.64% 47.89x
bitlanders.com 2.69% 47.57x
charlotterusse.com 1.48% 47.56x
bizrate.com 1.14% 47.50x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.40% 27.75x
Discount Shopping 6.61% 27.32x
Rural Living 0.23% 26.50x
As Seen On TV Products 0.15% 25.81x
ISPs & Local Services 0.09% 23.10x
Low Budget Shoppers 2.40% 23.04x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.51% 22.75x
Toys Shopping 6.69% 22.21x
Holiday Gifts 1.20% 21.49x
Flags & Trump 0.15% 21.11x
Composition Percentage: The overlap percentage between the Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female