Explore the Big Box Toy Shoppers Audience
Below you'll find more information about the Big Box Toy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Big Box Toy Shoppers audience.
INTERESTS
The Big Box Toy Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Toy Shoppers audience is Toy Blogs Readers.
| Interest | Composition | Index |
| Toy Blogs Readers | 17.08% | 16.21x |
| Holiday Season Department Store Deal Shoppers | 16.59% | 14.24x |
| Black Friday Deal Aggregator Shoppers | 24.68% | 14.09x |
| Holiday Season Low-Cost Retail Deal Shoppers | 14.01% | 12.16x |
| Holiday Season Home Improvement Deal Shoppers | 12.49% | 11.90x |
| Holiday Season Electronics and Game Deal Shoppers | 12.86% | 11.41x |
| Crafting Enthusiasts | 18.08% | 11.14x |
| Child Car Seat Researchers | 16.45% | 11.05x |
| Spooky Season Halloween Consumers | 14.43% | 11.04x |
| Holiday Gift Shoppers | 8.95% | 10.89x |
Composition Percentage:
The overlap percentage between the Big Box Toy Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
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APPAREL RETAILERS
The Big Box Toy Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Toy Shoppers audience is Express.
| Location | Composition | Index |
| Express | 0.02% | 1.64x |
| Dressbarn | 0.02% | 1.61x |
| Lane Bryant | 0.02% | 1.35x |
| The Childrens Place | 0.02% | 1.34x |
| Aeropostale | 0.01% | 1.28x |
| Mens Wearhouse | 0.02% | 1.27x |
| Jos A. Bank Clothiers | 0.01% | 1.25x |
| Old Navy | 0.03% | 1.25x |
| American Eagle Outfitters | 0.01% | 1.20x |
| Zumiez | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Big Box Toy Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
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WEBSITES
The Big Box Toy Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Toy Shoppers audience is mastermindtoys.com.
| Website | Composition | Index |
| mastermindtoys.com | 2.45% | 41.44x |
| wayfair.ca | 4.85% | 37.49x |
| canadapost.ca | 3.77% | 36.74x |
| redfin.ca | 4.16% | 34.71x |
| sheridannurseries.com | 1.18% | 33.55x |
| retailmenot.ca | 4.45% | 29.48x |
| structube.com | 1.18% | 28.15x |
| remembering.ca | 4.78% | 27.74x |
| dulux.ca | 1.16% | 27.15x |
| ratehub.ca | 2.49% | 26.99x |
Composition Percentage:
The overlap percentage between the Big Box Toy Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Toy Shoppers audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 0.22% | 25.72x |
| Canada Shopping - Kitchenware | 0.53% | 23.06x |
| Toronto Tourism | 0.17% | 22.99x |
| Canadian Real Estate Researcher Cluster | 0.36% | 21.13x |
| Canada Culture and Tourism | 11.60% | 19.11x |
| Canadian Healthcare | 0.42% | 18.55x |
| Canadian Universities | 0.26% | 18.28x |
| Saskatchewan Media & Retail Cluster | 0.09% | 18.13x |
| Toys Shopping | 0.27% | 17.81x |
| Canada Business Cluster | 8.39% | 17.53x |
Composition Percentage:
The overlap percentage between the Big Box Toy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
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DEMOGRAPHICS
The Big Box Toy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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