Dstillery Audiences

BIG BOX TOY SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Big Box Toy Shoppers Audience

Below you'll find more information about the Big Box Toy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Big Box Toy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Toy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Toy Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 13.68% 13.29x
Black Friday Deal Aggregator Shoppers 27.30% 12.72x
Toy Blogs Readers 12.36% 10.62x
Holiday Season Low-Cost Retail Deal Shoppers 9.22% 10.18x
Holiday Season Home Improvement Deal Shoppers 8.79% 10.01x
Parents with Toddlers 13.07% 9.89x
Big Box Store Jewelry Sale Shoppers 2.00% 9.35x
Holiday Season Sporting Goods Deal Shoppers 9.17% 9.24x
Kids Crafts Researchers 10.21% 9.21x
Holiday Season Electronics and Game Deal Shoppers 8.51% 9.18x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Toy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Toy Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.51x
Express 0.01% 1.32x
Old Navy 0.02% 1.11x
Victoria's Secret 0.02% 1.07x
Carhartt 0.10% 1.06x
The Childrens Place 0.01% 1.04x
Buckle 0.01% 1.02x
Journeys 0.01% 0.98x
Maurices 0.02% 0.93x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Toy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Toy Shoppers audience is wayfair.ca.

Website Composition Index
wayfair.ca 1.80% 32.35x
canadapost.ca 1.30% 31.07x
redfin.ca 1.73% 28.51x
retailmenot.ca 2.37% 27.04x
remembering.ca 1.91% 22.95x
princessauto.com 3.94% 20.63x
clement.ca 1.16% 19.29x
pinterest.ca 1.05% 18.79x
istheservicedowncanada.com 1.06% 18.19x
thechronicleherald.ca 1.44% 17.99x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Toy Shoppers audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.29% 20.23x
Toys Shopping 0.04% 19.34x
Canadian Real Estate Researcher Cluster 0.19% 18.15x
Canada Culture and Tourism 5.49% 16.75x
Saskatchewan Media & Retail Cluster 0.02% 14.22x
Canada Business Cluster 3.41% 13.85x
Canadian Universities 0.09% 13.62x
Canada Consumer Product Cluster 0.76% 13.54x
Toronto Tourism 0.04% 13.43x
Canada Tax and Finance Research Cluster 0.41% 13.19x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Toy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female