Dstillery Audiences

BIG BOX TOY SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Big Box Toy Shoppers Audience

Below you'll find more information about the Big Box Toy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Big Box Toy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Toy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Toy Shoppers audience is Black Friday Deal Aggregator Shoppers.

Interest Composition Index
Black Friday Deal Aggregator Shoppers 31.92% 11.12x
Holiday Season Department Store Deal Shoppers 25.68% 9.61x
Toy Blogs Readers 5.99% 8.73x
High-End Baby Brand Shoppers 31.02% 8.36x
Holiday Season Home Improvement Deal Shoppers 16.91% 7.70x
Charitable Organization Researchers 15.89% 7.62x
Holiday Season Low-Cost Retail Deal Shoppers 16.96% 7.60x
Big Box Store Jewelry Sale Shoppers 10.58% 7.35x
Parents with Toddlers 7.74% 7.27x
Kids Crafts Researchers 5.65% 7.22x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Toy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Toy Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.22x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Toy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Toy Shoppers audience is clement.ca.

Website Composition Index
clement.ca 1.17% 17.61x
pokellector.com 1.22% 14.24x
redfin.ca 1.07% 14.08x
kijiji.ca 21.84% 13.28x
kmart.com 2.41% 13.05x
tripadvisor.ca 2.39% 13.04x
edmonton.ca 1.35% 11.97x
arbormemorial.ca 2.05% 11.91x
babycenter.ca 1.27% 11.33x
ebay.ca 4.67% 10.98x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Toy Shoppers audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 0.07% 16.18x
Parenting & Children's Activities 0.08% 12.80x
Canadian Universities 0.06% 11.94x
Canada Culture and Tourism 1.77% 11.35x
Canadian Healthcare 0.12% 11.07x
Winnipeg Canada News 0.30% 9.45x
Canadian Auto 2.05% 8.92x
Canadian Seniors Real Estate Research Cluster 0.09% 8.86x
Canada Consumer Product Cluster 0.30% 8.60x
Canada Tax and Finance Research Cluster 0.18% 8.23x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Toy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female