Dstillery Audiences

BIG BOX TOY SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Big Box Toy Shoppers Audience

Below you'll find more information about the Big Box Toy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Big Box Toy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Toy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Toy Shoppers audience is Toy Blogs Readers.

Interest Composition Index
Toy Blogs Readers 17.08% 16.21x
Holiday Season Department Store Deal Shoppers 16.59% 14.24x
Black Friday Deal Aggregator Shoppers 24.68% 14.09x
Holiday Season Low-Cost Retail Deal Shoppers 14.01% 12.16x
Holiday Season Home Improvement Deal Shoppers 12.49% 11.90x
Holiday Season Electronics and Game Deal Shoppers 12.86% 11.41x
Crafting Enthusiasts 18.08% 11.14x
Child Car Seat Researchers 16.45% 11.05x
Spooky Season Halloween Consumers 14.43% 11.04x
Holiday Gift Shoppers 8.95% 10.89x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Toy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Toy Shoppers audience is Express.

Location Composition Index
Express 0.02% 1.64x
Dressbarn 0.02% 1.61x
Lane Bryant 0.02% 1.35x
The Childrens Place 0.02% 1.34x
Aeropostale 0.01% 1.28x
Mens Wearhouse 0.02% 1.27x
Jos A. Bank Clothiers 0.01% 1.25x
Old Navy 0.03% 1.25x
American Eagle Outfitters 0.01% 1.20x
Zumiez 0.01% 1.20x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Toy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Toy Shoppers audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 2.45% 41.44x
wayfair.ca 4.85% 37.49x
canadapost.ca 3.77% 36.74x
redfin.ca 4.16% 34.71x
sheridannurseries.com 1.18% 33.55x
retailmenot.ca 4.45% 29.48x
structube.com 1.18% 28.15x
remembering.ca 4.78% 27.74x
dulux.ca 1.16% 27.15x
ratehub.ca 2.49% 26.99x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Toy Shoppers audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.22% 25.72x
Canada Shopping - Kitchenware 0.53% 23.06x
Toronto Tourism 0.17% 22.99x
Canadian Real Estate Researcher Cluster 0.36% 21.13x
Canada Culture and Tourism 11.60% 19.11x
Canadian Healthcare 0.42% 18.55x
Canadian Universities 0.26% 18.28x
Saskatchewan Media & Retail Cluster 0.09% 18.13x
Toys Shopping 0.27% 17.81x
Canada Business Cluster 8.39% 17.53x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Toy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female