Dstillery Audiences

BIG BOX TOY SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Big Box Toy Shoppers Audience

Below you'll find more information about the Big Box Toy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Big Box Toy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Toy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Toy Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 9.98% 10.65x
Black Friday Deal Aggregator Shoppers 27.36% 10.32x
High-End Baby Brand Shoppers 31.60% 8.96x
Big Box Store Jewelry Sale Shoppers 0.38% 8.76x
Toy Blogs Readers 7.54% 8.11x
Parents with Toddlers 9.06% 7.39x
Holiday Season Low-Cost Retail Deal Shoppers 5.60% 7.00x
Holiday Season Home Improvement Deal Shoppers 5.14% 6.99x
Charitable Organization Researchers 15.67% 6.85x
Kids Crafts Researchers 6.42% 6.67x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Interest attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Toy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Toy Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.30x
H&M 0.01% 1.24x
Aeropostale 0.01% 1.24x
Express 0.01% 1.21x
American Eagle Outfitters 0.01% 1.19x
Zumiez 0.02% 1.15x
Old Navy 0.01% 0.99x
Gymboree 0.01% 0.95x
Journeys 0.01% 0.95x
Maurices 0.02% 0.88x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Location attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Toy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Toy Shoppers audience is retailmenot.ca.

Website Composition Index
retailmenot.ca 1.17% 24.30x
clement.ca 1.08% 18.99x
princessauto.com 1.90% 17.95x
tripadvisor.ca 4.55% 15.64x
kijiji.ca 18.49% 14.47x
pokellector.com 1.02% 14.40x
rainbowresource.com 1.35% 13.62x
huffingtonpost.ca 1.74% 13.60x
arbormemorial.ca 2.13% 12.50x
edmonton.ca 1.48% 12.35x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Web attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Toy Shoppers audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.16% 18.91x
Canadian Real Estate Researcher Cluster 0.11% 17.00x
Canadian Healthcare 0.12% 14.65x
Canada Culture and Tourism 2.56% 14.32x
Canadian Universities 0.07% 12.78x
Parenting & Children's Activities 0.11% 12.70x
Quebec Vacation Research Cluster 0.02% 11.72x
Canadian Auto 2.98% 11.21x
Canada Business Cluster 1.73% 10.86x
Dermatology 0.01% 10.77x
Composition Percentage: The overlap percentage between the Big Box Toy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Big Box Toy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Toy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female