Dstillery Audiences

BIG EAST FANS

Audience Size: 2.2 Million Devices

Explore the Big East Fans Audience

Below you'll find more information about the Big East Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Big East Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big East Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big East Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 41.92% 31.51x
NCAA Football Fans 39.18% 29.14x
Duke Blue Devils Fans 45.92% 29.03x
College Athletic Scholarships Researchers 35.70% 28.20x
Syracuse Orange Fans 38.56% 28.18x
March Madness Enthusiasts 38.08% 27.66x
College Football Fans 37.42% 27.05x
Northwestern Wildcats Fans 35.85% 26.74x
ACC Fans 31.92% 24.96x
Notre Dame Fighting Irish Fans 35.32% 24.91x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Interest attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big East Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big East Fans audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.75x
Forever 21 0.01% 1.74x
Lululemon 0.01% 1.69x
Chicos 0.02% 1.61x
Buckle 0.02% 1.59x
LOFT 0.02% 1.57x
Jos A. Bank Clothiers 0.01% 1.51x
White House Black Market 0.02% 1.44x
Talbots 0.01% 1.36x
Eddie Bauer 0.01% 1.36x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Location attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big East Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big East Fans audience is casualhoya.com.

Website Composition Index
casualhoya.com 1.00% 59.80x
anonymouseagle.com 1.11% 59.13x
onthebanks.com 1.40% 38.83x
thechampaignroom.com 1.56% 36.40x
big12sports.com 1.02% 35.88x
offtackleempire.com 2.36% 35.86x
verbalcommits.com 3.77% 35.81x
huskers.com 1.30% 35.65x
uconnhuskies.com 2.13% 35.26x
vuhoops.com 1.45% 35.23x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Web attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big East Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.25% 24.20x
Florida College Athletics 1.86% 23.82x
Upstate New York State Athletics 0.09% 23.33x
Illinois College Sports 0.90% 23.18x
College Sports 0.41% 22.85x
New England & Ivy League Sports 1.43% 21.17x
Southeast College Athletics 2.54% 20.90x
Lacrosse College Athletics 0.15% 16.12x
Pac 12 Sports 1.75% 15.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.75% 13.09x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Content Affinity attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big East Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male