Dstillery Audiences

BIG EAST FANS

Audience Size: 3.8 Million Devices

Explore the Big East Fans Audience

Below you'll find more information about the Big East Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Big East Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big East Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big East Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 42.05% 26.13x
Syracuse Orange Fans 38.09% 25.97x
NCAA Football Fans 39.62% 25.12x
March Madness Enthusiasts 37.96% 24.47x
NCAA Fans 33.79% 24.24x
College Football Fans 35.60% 23.96x
Notre Dame Fighting Irish Fans 34.93% 23.18x
ESPN Enthusiasts 34.99% 22.68x
Indiana Hoosiers Fans 35.41% 22.50x
Northwestern Wildcats Fans 34.09% 22.39x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Interest attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big East Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big East Fans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.49x
Journeys 0.01% 1.23x
Old Navy 0.01% 1.22x
Carhartt 0.11% 1.04x
Victoria's Secret 0.01% 1.00x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Location attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big East Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big East Fans audience is casualhoya.com.

Website Composition Index
casualhoya.com 1.30% 59.11x
anonymouseagle.com 1.29% 58.69x
verbalcommits.com 3.29% 43.14x
btpowerhouse.com 1.02% 38.62x
onthebanks.com 1.38% 36.84x
bigten.org 1.02% 36.09x
insidenu.com 1.36% 35.62x
vuhoops.com 1.29% 35.07x
zagsblog.com 1.68% 34.45x
midmajormadness.com 1.77% 34.36x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Web attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big East Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.51% 28.44x
Virginia Athletics 0.59% 21.65x
Florida College Athletics 4.68% 21.37x
Southeast College Athletics 1.62% 20.44x
Lacrosse College Athletics 1.22% 20.36x
Upstate New York State Athletics 0.21% 20.13x
College Sports 1.68% 19.90x
New England & Ivy League Sports 2.90% 19.03x
Pac 12 Sports 0.94% 17.52x
Institutional Investing 0.95% 12.41x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Content Affinity attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big East Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male