Dstillery Audiences

BIG EAST FANS

Audience Size: 2.6 Million Devices

Explore the Big East Fans Audience

Below you'll find more information about the Big East Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Big East Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big East Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big East Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 42.80% 29.70x
NCAA Football Fans 39.16% 28.41x
Syracuse Orange Fans 38.39% 28.36x
NCAA Fans 32.13% 28.33x
College Athletic Scholarships Researchers 34.37% 27.48x
March Madness Enthusiasts 38.23% 27.30x
College Football Fans 38.02% 27.14x
Notre Dame Fighting Irish Fans 36.81% 26.43x
Northwestern Wildcats Fans 35.99% 26.36x
Kentucky Wildcats Fans 35.39% 25.26x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Interest attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big East Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big East Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.69x
J. Crew 0.02% 1.57x
Jos A. Bank Clothiers 0.02% 1.49x
Chicos 0.03% 1.39x
Dressbarn 0.02% 1.29x
H&M 0.01% 1.26x
White House Black Market 0.02% 1.26x
Gap 0.02% 1.22x
Eddie Bauer 0.01% 1.21x
Talbots 0.01% 1.20x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Location attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big East Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big East Fans audience is anonymouseagle.com.

Website Composition Index
anonymouseagle.com 1.16% 66.27x
verbalcommits.com 2.75% 49.35x
onthebanks.com 1.43% 40.30x
thechampaignroom.com 1.51% 39.24x
insidenu.com 1.28% 38.74x
big12sports.com 1.21% 37.87x
zagsblog.com 1.86% 37.84x
insidethehall.com 2.57% 36.63x
uconnhuskies.com 1.47% 35.99x
bustingbrackets.com 5.53% 35.82x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Web attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big East Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.28% 26.06x
Illinois College Sports 0.59% 23.96x
Florida College Athletics 1.32% 22.76x
College Sports 0.51% 22.19x
New England & Ivy League Sports 1.07% 20.37x
Southeast College Athletics 1.40% 18.93x
Upstate New York State Athletics 0.04% 15.91x
Pac 12 Sports 1.47% 15.68x
Lacrosse College Athletics 0.30% 15.49x
Institutional Investing 0.04% 14.10x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Content Affinity attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big East Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male