Dstillery Audiences

BIG EAST FANS

Audience Size: 2.9 Million Devices

Explore the Big East Fans Audience

Below you'll find more information about the Big East Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Big East Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big East Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big East Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 29.28% 34.19x
March Madness Enthusiasts 43.12% 30.68x
College Football Fans 41.96% 30.43x
College Athletic Scholarships Researchers 24.47% 30.06x
Duke Blue Devils Fans 46.99% 27.84x
Notre Dame Fighting Irish Fans 26.69% 27.81x
Syracuse Orange Fans 41.48% 27.33x
ESPN Enthusiasts 20.12% 26.75x
Northwestern Wildcats Fans 37.27% 26.08x
Florida State Seminoles Fans 26.72% 25.77x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Interest attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big East Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big East Fans audience is H&M.

Location Composition Index
H&M 0.01% 1.11x
Old Navy 0.02% 1.08x
Maurices 0.03% 1.07x
Urban Outfitters 0.01% 1.05x
Zumiez 0.02% 0.98x
American Eagle Outfitters 0.01% 0.90x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Location attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big East Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big East Fans audience is bigten.org.

Website Composition Index
bigten.org 1.05% 32.58x
verbalcommits.com 2.14% 31.41x
thechampaignroom.com 1.01% 31.05x
offtackleempire.com 1.93% 28.82x
theuconnblog.com 1.08% 28.34x
nbadraft.net 1.95% 27.95x
dukebasketballreport.com 2.36% 27.26x
bustingbrackets.com 2.57% 27.21x
cardchronicle.com 1.11% 26.03x
zagsblog.com 1.20% 25.56x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Web attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big East Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.98% 20.07x
Virginia Athletics 0.16% 18.79x
College Sports 0.29% 18.77x
Illinois College Sports 0.70% 18.19x
Southeast College Athletics 1.68% 15.85x
New England & Ivy League Sports 0.84% 15.60x
Upstate New York State Athletics 0.06% 14.65x
Pac 12 Sports 1.49% 13.15x
US Soccer 0.18% 12.91x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.32% 12.51x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Content Affinity attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big East Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male