Explore the Big East Fans Audience
Below you'll find more information about the Big East Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Big East Fans audience.
INTERESTS
The Big East Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big East Fans audience is Duke Blue Devils Fans.
| Interest | Composition | Index |
| Duke Blue Devils Fans | 45.92% | 34.58x |
| NCAA Football Fans | 44.20% | 33.60x |
| NCAA Fans | 41.21% | 33.44x |
| March Madness Enthusiasts | 43.23% | 33.20x |
| Syracuse Orange Fans | 42.51% | 32.98x |
| ESPN Enthusiasts | 39.72% | 31.91x |
| College Football Fans | 42.39% | 31.24x |
| Notre Dame Fighting Irish Fans | 38.64% | 31.00x |
| Indiana Hoosiers Fans | 39.96% | 28.91x |
| Kentucky Wildcats Fans | 38.58% | 28.87x |
Composition Percentage:
The overlap percentage between the Big East Fans audience and the Interest attribute.
Index: A comparison of the Big East Fans audience to the internet population.
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APPAREL RETAILERS
The Big East Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big East Fans audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.46x |
| Bonobos | 0.17% | 2.11x |
| Jos A. Bank Clothiers | 0.44% | 1.71x |
| Topshop | 0.03% | 1.64x |
| Saint Laurent Paris | 0.01% | 1.64x |
| White House Black Market | 0.52% | 1.58x |
| Intermix | 0.01% | 1.56x |
| Madewell | 0.02% | 1.53x |
| Club Monaco | 0.02% | 1.51x |
| Johnston and Murphy | 0.77% | 1.49x |
Composition Percentage:
The overlap percentage between the Big East Fans audience and the Location attribute.
Index: A comparison of the Big East Fans audience to the internet population.
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WEBSITES
The Big East Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big East Fans audience is verbalcommits.com.
| Website | Composition | Index |
| verbalcommits.com | 2.98% | 56.05x |
| midmajormadness.com | 1.45% | 48.43x |
| zagsblog.com | 1.25% | 47.94x |
| btpowerhouse.com | 1.14% | 47.45x |
| draftexpress.com | 1.70% | 44.47x |
| iuhoosiers.com | 1.05% | 43.85x |
| brewhoop.com | 1.07% | 43.56x |
| nbadraft.net | 4.80% | 42.92x |
| bigten.org | 1.82% | 42.57x |
| tankathon.com | 1.32% | 40.35x |
Composition Percentage:
The overlap percentage between the Big East Fans audience and the Web attribute.
Index: A comparison of the Big East Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big East Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.86% | 30.00x |
| Virginia Athletics | 0.88% | 22.32x |
| Lacrosse College Athletics | 1.88% | 21.21x |
| Florida College Athletics | 6.73% | 20.77x |
| Southeast College Athletics | 2.59% | 20.62x |
| Upstate New York State Athletics | 0.29% | 20.05x |
| New England & Ivy League Sports | 4.22% | 18.20x |
| Pac 12 Sports | 1.88% | 17.76x |
| College Sports | 2.16% | 17.69x |
| Sports News & Apparel | 13.91% | 12.95x |
Composition Percentage:
The overlap percentage between the Big East Fans audience and the Content Affinity attribute.
Index: A comparison of the Big East Fans audience to the internet population.
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DEMOGRAPHICS
The Big East Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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