Dstillery Audiences

BIG EAST FANS

Audience Size: 2.8 Million Devices

Explore the Big East Fans Audience

Below you'll find more information about the Big East Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Big East Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big East Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big East Fans audience is March Madness Enthusiasts.

Interest Composition Index
March Madness Enthusiasts 36.05% 28.63x
NCAA Fans 39.77% 27.22x
Duke Blue Devils Fans 42.02% 25.49x
Syracuse Orange Fans 38.29% 25.47x
College Football Fans 38.24% 23.16x
Notre Dame Fighting Irish Fans 34.60% 23.00x
Kentucky Wildcats Fans 34.10% 22.38x
MLB Fans 31.95% 22.21x
ACC Fans 33.27% 22.21x
Indiana Hoosiers Fans 32.77% 21.83x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Interest attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big East Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big East Fans audience is Intermix.

Location Composition Index
Intermix 0.02% 2.17x
LL Bean 0.01% 1.75x
Free People 0.03% 1.66x
Club Monaco 0.02% 1.64x
Lululemon 0.07% 1.60x
American Apparel 0.04% 1.56x
Hugo Boss 0.02% 1.54x
Talbots 0.07% 1.54x
Ralph Lauren 0.01% 1.51x
Armani 0.03% 1.47x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Location attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big East Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big East Fans audience is nbadraft.net.

Website Composition Index
nbadraft.net 8.85% 62.33x
diehards.com 6.87% 48.60x
aseaofblue.com 5.68% 46.36x
ncaa.org 10.79% 46.04x
rivals.com 10.62% 43.03x
landof10.com 20.39% 41.49x
providencejournal.com 4.82% 41.48x
ncaa.com 42.13% 41.24x
seccountry.com 6.94% 41.20x
espnmediazone.com 7.54% 41.10x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Web attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big East Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.96% 30.06x
Virginia Athletics 1.23% 21.46x
Lacrosse College Athletics 3.37% 21.28x
Florida College Athletics 9.44% 20.72x
Upstate New York State Athletics 0.43% 19.42x
Southeast College Athletics 3.66% 19.37x
New England & Ivy League Sports 6.62% 17.82x
College Sports 3.01% 15.94x
Pac 12 Sports 3.10% 15.10x
Washington D.C. Hotels 0.04% 12.74x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Content Affinity attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big East Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999