Dstillery Audiences

BIG EAST FANS

Audience Size: 2.7 Million Devices

Explore the Big East Fans Audience

Below you'll find more information about the Big East Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Big East Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Big East Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big East Fans audience is Syracuse Orange Fans.

Interest Composition Index
Syracuse Orange Fans 36.74% 28.43x
NCAA Fans 39.93% 28.36x
Duke Blue Devils Fans 44.21% 28.20x
March Madness Enthusiasts 40.91% 28.08x
ESPN Enthusiasts 35.07% 26.93x
Notre Dame Fighting Irish Fans 33.10% 25.73x
Indiana Hoosiers Fans 33.60% 24.92x
Kentucky Wildcats Fans 33.66% 24.59x
College Football Fans 38.67% 24.36x
ACC Fans 35.20% 24.17x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Interest attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big East Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big East Fans audience is Lululemon.

Location Composition Index
Lululemon 0.14% 2.06x
LOFT 0.10% 1.83x
Victoria's Secret 0.10% 1.70x
Jos A. Bank Clothiers 0.31% 1.50x
Mens Wearhouse 0.36% 1.10x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Location attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big East Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big East Fans audience is casualhoya.com.

Website Composition Index
casualhoya.com 1.24% 144.38x
anonymouseagle.com 1.58% 138.64x
bigeast.com 1.09% 112.51x
guhoyas.com 1.96% 104.79x
verbalcommits.com 5.15% 91.39x
zagsblog.com 1.00% 85.77x
btpowerhouse.com 1.44% 77.72x
umterps.com 1.80% 76.17x
insidenu.com 1.30% 75.40x
onthebanks.com 1.06% 74.80x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Web attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big East Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.77% 30.59x
Virginia Athletics 1.58% 24.43x
Lacrosse College Athletics 3.40% 23.58x
Florida College Athletics 10.72% 22.82x
Southeast College Athletics 4.69% 21.38x
New England & Ivy League Sports 7.44% 19.33x
College Sports 3.37% 18.41x
Pac 12 Sports 3.55% 16.70x
Fantasy Sports 19.93% 13.86x
Institutional Investing 2.26% 13.41x
Composition Percentage: The overlap percentage between the Big East Fans audience and the Content Affinity attribute.
Index: A comparison of the Big East Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big East Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male