Explore the Big & Tall Men Audience
Below you'll find more information about the Big & Tall Men audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Big & Tall Men audience.
INTERESTS
The Big & Tall Men audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big & Tall Men audience is Shoe Shoppers.
| Interest | Composition | Index |
| Shoe Shoppers | 35.46% | 21.56x |
| Leather Goods Shoppers | 30.93% | 19.67x |
| As Seen on TV Shoppers | 32.26% | 19.14x |
| Blender Shoppers | 30.75% | 19.03x |
| Sweet Tooths | 33.95% | 18.64x |
| Spa and Pool Owners | 27.93% | 18.49x |
| Budget Grocery Shoppers | 28.98% | 18.35x |
| Engagement Ring Shoppers | 33.93% | 18.05x |
| Chocolate Lovers | 30.70% | 17.85x |
| Home Medical Supplies Shoppers | 24.70% | 17.59x |
Composition Percentage:
The overlap percentage between the Big & Tall Men audience and the Interest attribute.
Index: A comparison of the Big & Tall Men audience to the internet population.
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APPAREL RETAILERS
The Big & Tall Men audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big & Tall Men audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.47x |
| Lane Bryant | 0.07% | 1.36x |
| Chicos | 0.06% | 1.29x |
| Talbots | 0.07% | 1.27x |
| Dressbarn | 0.06% | 1.24x |
| Columbia | 0.01% | 1.22x |
| Gymboree | 0.04% | 1.21x |
| Express | 0.04% | 1.20x |
| Mens Wearhouse | 0.30% | 1.19x |
| Jos A. Bank Clothiers | 0.19% | 1.15x |
Composition Percentage:
The overlap percentage between the Big & Tall Men audience and the Location attribute.
Index: A comparison of the Big & Tall Men audience to the internet population.
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WEBSITES
The Big & Tall Men audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big & Tall Men audience is bigshoes.com.
| Website | Composition | Index |
| bigshoes.com | 1.38% | 102.81x |
| golfgalaxy.com | 1.64% | 57.14x |
| sharperimage.com | 1.11% | 56.44x |
| hhgregg.com | 1.69% | 55.00x |
| academy.com | 1.95% | 53.71x |
| bulbhead.com | 1.19% | 52.78x |
| belk.com | 1.79% | 52.53x |
| modells.com | 2.02% | 51.39x |
| wdrake.com | 1.08% | 48.81x |
| fleetfarm.com | 1.39% | 48.10x |
Composition Percentage:
The overlap percentage between the Big & Tall Men audience and the Web attribute.
Index: A comparison of the Big & Tall Men audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big & Tall Men audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.57% | 30.62x |
| As Seen On TV Products | 0.21% | 23.49x |
| Construction Apparel | 4.04% | 21.61x |
| Sports Apparel | 1.47% | 20.71x |
| Holiday Gifts | 1.73% | 20.20x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.74% | 19.61x |
| Discount Shopping | 7.87% | 18.32x |
| Home Improvement Contractor | 2.82% | 17.92x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.29% | 17.70x |
| Shopping Catalogs | 5.04% | 17.15x |
Composition Percentage:
The overlap percentage between the Big & Tall Men audience and the Content Affinity attribute.
Index: A comparison of the Big & Tall Men audience to the internet population.
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DEMOGRAPHICS
The Big & Tall Men audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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