Explore the Big & Tall Men Audience
Below you'll find more information about the Big & Tall Men audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Big & Tall Men audience.
INTERESTS
The Big & Tall Men audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big & Tall Men audience is Shoe Shoppers.
| Interest | Composition | Index |
| Shoe Shoppers | 35.73% | 20.14x |
| Leather Goods Shoppers | 29.72% | 18.40x |
| As Seen on TV Shoppers | 32.30% | 17.90x |
| Blender Shoppers | 30.56% | 17.59x |
| Engagement Ring Shoppers | 32.42% | 17.51x |
| Sweet Tooths | 33.85% | 17.39x |
| Budget Grocery Shoppers | 27.03% | 17.38x |
| Spa and Pool Owners | 26.36% | 17.38x |
| Phone Accessory Shoppers | 32.04% | 16.66x |
| Chocolate Lovers | 30.79% | 16.64x |
Composition Percentage:
The overlap percentage between the Big & Tall Men audience and the Interest attribute.
Index: A comparison of the Big & Tall Men audience to the internet population.
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APPAREL RETAILERS
The Big & Tall Men audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big & Tall Men audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.05% | 1.17x |
| Aeropostale | 0.04% | 1.13x |
| Carhartt | 0.25% | 1.10x |
| Dressbarn | 0.05% | 1.06x |
| Belk | 0.02% | 1.06x |
| Journeys | 0.03% | 1.05x |
| Abercrombie & Fitch | 0.03% | 1.04x |
| Hollister | 0.02% | 1.04x |
| Express | 0.03% | 1.01x |
| Talbots | 0.06% | 1.01x |
Composition Percentage:
The overlap percentage between the Big & Tall Men audience and the Location attribute.
Index: A comparison of the Big & Tall Men audience to the internet population.
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WEBSITES
The Big & Tall Men audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big & Tall Men audience is davisbigandtall.com.
| Website | Composition | Index |
| davisbigandtall.com | 1.20% | 112.07x |
| bigshoes.com | 1.54% | 102.52x |
| sharperimage.com | 1.35% | 53.25x |
| golfgalaxy.com | 1.97% | 53.15x |
| hhgregg.com | 2.06% | 52.39x |
| academy.com | 2.41% | 50.56x |
| bulbhead.com | 1.44% | 49.55x |
| belk.com | 2.17% | 49.37x |
| modells.com | 2.46% | 47.87x |
| wrestlezone.com | 1.15% | 45.75x |
Composition Percentage:
The overlap percentage between the Big & Tall Men audience and the Web attribute.
Index: A comparison of the Big & Tall Men audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big & Tall Men audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.57% | 29.50x |
| As Seen On TV Products | 0.22% | 20.35x |
| Construction Apparel | 4.17% | 19.61x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.82% | 18.28x |
| Sports Apparel | 1.51% | 18.04x |
| Holiday Gifts | 1.88% | 17.11x |
| Shopping Catalogs | 5.35% | 16.15x |
| Discount Shopping | 8.87% | 15.71x |
| Home Improvement Contractor | 3.13% | 15.22x |
| ISPs & Local Services | 0.17% | 15.16x |
Composition Percentage:
The overlap percentage between the Big & Tall Men audience and the Content Affinity attribute.
Index: A comparison of the Big & Tall Men audience to the internet population.
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DEMOGRAPHICS
The Big & Tall Men audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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