Dstillery Audiences

BIOHACKERS

Audience Size: 3.1 Million Devices

Explore the Biohackers Audience

Below you'll find more information about the Biohackers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Biohackers audience.

Dstillery Crafted Audiences

INTERESTS

The Biohackers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Biohackers audience is Health and Fitness Book Readers.

Interest Composition Index
Health and Fitness Book Readers 30.39% 16.00x
Paleo Eaters 29.79% 15.77x
Yogis 26.39% 15.74x
Gastrointestinal Researchers 29.58% 15.70x
Vitamin Shoppers 28.80% 15.66x
Dog Lovers 21.40% 15.50x
Alternative Medicine Enthusiasts 31.32% 15.43x
Arthritis Sufferers 26.88% 15.17x
Gluten-Free Recipe Researchers 25.77% 15.15x
Sinus Researchers 24.29% 14.76x
Composition Percentage: The overlap percentage between the Biohackers audience and the Interest attribute.
Index: A comparison of the Biohackers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Biohackers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Biohackers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.29x
Free People 0.02% 1.23x
Gymboree 0.03% 1.17x
LOFT 0.05% 1.15x
Urban Outfitters 0.06% 1.13x
Kate Spade 0.02% 1.09x
Madewell 0.02% 1.09x
Michael Kors 0.02% 1.07x
Charlotte Russe 0.02% 1.06x
Carhartt 0.22% 1.06x
Composition Percentage: The overlap percentage between the Biohackers audience and the Location attribute.
Index: A comparison of the Biohackers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Biohackers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Biohackers audience is paleohacks.com.

Website Composition Index
paleohacks.com 6.41% 34.77x
marksdailyapple.com 8.15% 33.83x
globalhealingcenter.com 11.03% 29.14x
vitaminshoppe.com 7.83% 28.04x
yourpurebredpuppy.com 8.53% 26.68x
thehealthyhomeeconomist.com 5.55% 26.58x
drweil.com 18.05% 25.57x
wholenewmom.com 4.94% 24.86x
whfoods.com 5.81% 23.85x
fitday.com 5.30% 22.98x
Composition Percentage: The overlap percentage between the Biohackers audience and the Web attribute.
Index: A comparison of the Biohackers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Biohackers audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.65% 19.20x
Natural Diet & Supplement Researchers 12.03% 16.49x
Paleo & Keto Diet Enthusiasts 20.57% 13.52x
Diet & Weight Loss 7.22% 12.99x
Active Lifestyle Enthusiasts 0.17% 12.75x
Yoga & Meditation 5.45% 12.56x
Natural & Healthy Living Researchers 1.30% 12.35x
Organic Beauty & Skincare Products 3.15% 11.66x
Healthy Eating Researchers 4.84% 11.45x
Homeschooling 0.58% 11.20x
Composition Percentage: The overlap percentage between the Biohackers audience and the Content Affinity attribute.
Index: A comparison of the Biohackers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Biohackers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female