Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 50.02% 30.04x
Home Exterior Design Enthusiasts 40.79% 27.97x
Country Home Decorators 41.39% 24.95x
New Homeowners 45.11% 24.59x
Home Coffee Makers 39.44% 24.28x
Antiquing Enthusiasts 41.32% 23.70x
Lawn and Home Pest Control Researchers 39.39% 23.44x
Eco-Conscious Consumers 32.81% 23.08x
Off the Grid Living Enthusiasts 42.11% 21.94x
Spa and Pool Owners 32.93% 21.23x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.43x
Express Outlets 0.00% 1.29x
Chicos 0.06% 1.26x
Carhartt 0.22% 1.23x
Madewell 0.02% 1.15x
Belk 0.02% 1.13x
Jos A. Bank Clothiers 0.15% 1.07x
REI 0.02% 1.06x
Kate Spade 0.02% 1.02x
The North Face 0.02% 1.00x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is nestwatch.org.

Website Composition Index
nestwatch.org 1.20% 57.13x
wbu.com 2.23% 51.71x
hummingbird-guide.com 2.10% 50.70x
birdwatching-bliss.com 3.21% 47.69x
birdsandblooms.com 11.65% 43.53x
feederwatch.org 1.42% 43.27x
allaboutbirds.org 7.49% 43.04x
birds-of-north-america.net 1.44% 37.06x
beautyofbirds.com 1.82% 36.40x
prairienursery.com 1.00% 33.95x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 4.50% 40.62x
Rural Living 0.29% 21.14x
Home Improvement Contractor 3.25% 20.15x
Lawns & Pest Control 12.99% 19.82x
Homesteading 5.26% 18.41x
Home Décor, Furniture, & Decorating 0.07% 18.28x
Survival Guides 0.70% 18.25x
Environmental Conservation 0.10% 17.62x
Handyman Tools 0.05% 17.38x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 17.34x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female