Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 48.93% 29.78x
New Homeowners 44.03% 23.52x
Lawn and Home Pest Control Researchers 36.61% 22.78x
Antiquing Enthusiasts 38.51% 22.47x
Eco-Conscious Consumers 33.11% 21.95x
Organic Food Eaters 36.67% 21.83x
Off the Grid Living Enthusiasts 39.99% 21.08x
Spa and Pool Owners 32.50% 19.74x
Home and Garden TV Fans 28.66% 18.83x
Home Kitchen Chefs 27.99% 18.65x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.50x
Carhartt 0.22% 1.30x
Kate Spade 0.02% 1.14x
Madewell 0.01% 1.07x
Chicos 0.04% 1.00x
Dressbarn 0.03% 0.95x
The North Face 0.01% 0.91x
Gymboree 0.02% 0.90x
Eddie Bauer 0.01% 0.89x
Talbots 0.03% 0.88x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is bestbinocularsreviews.com.

Website Composition Index
bestbinocularsreviews.com 0.93% 124.75x
nestwatch.org 1.30% 111.60x
mybackyardplans.com 0.27% 108.07x
birdwatchersdigest.com 0.36% 106.80x
wbu.com 2.14% 95.24x
skmfg.com 0.08% 95.04x
fiddlecreekfarms.com 0.05% 93.50x
hawkwatch.org 0.34% 89.55x
duncraft.com 0.03% 88.81x
tropicalbirding.com 0.11% 88.18x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 6.14% 41.79x
Rural Living 0.29% 18.70x
Environmental Conservation 0.10% 18.61x
Homesteading 5.27% 17.88x
Lawns & Pest Control 15.36% 17.79x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.10% 17.73x
Home Improvement Contractor 4.27% 17.48x
Handyman Tools 0.07% 16.19x
Woodwork 9.52% 16.03x
Survival Guides 0.75% 16.02x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999