Explore the Bird Watching Enthusiasts Audience
Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.
INTERESTS
The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 55.62% | 42.11x |
| Home Exterior Design Enthusiasts | 46.44% | 40.81x |
| Country Home Decorators | 47.17% | 38.73x |
| Home Coffee Makers | 42.89% | 36.55x |
| Off the Grid Living Enthusiasts | 45.09% | 35.56x |
| DIYers | 45.27% | 35.47x |
| Antiquing Enthusiasts | 45.47% | 35.37x |
| Lawn and Home Pest Control Researchers | 43.55% | 35.33x |
| New Homeowners | 48.12% | 35.23x |
| Home Remodelers | 38.76% | 33.65x |
Composition Percentage:
The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.09% | 1.76x |
| Belk | 0.02% | 1.71x |
| Chicos | 0.05% | 1.28x |
| Eddie Bauer | 0.02% | 1.18x |
| Dressbarn | 0.04% | 1.12x |
| Lane Bryant | 0.04% | 1.07x |
| Talbots | 0.03% | 1.04x |
| Jos A. Bank Clothiers | 0.06% | 1.00x |
| REI | 0.01% | 0.97x |
| White House Black Market | 0.07% | 0.95x |
Composition Percentage:
The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
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WEBSITES
The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is nestwatch.org.
| Website | Composition | Index |
| nestwatch.org | 1.10% | 66.32x |
| birdwatching-bliss.com | 1.23% | 63.92x |
| allaboutbirds.org | 2.77% | 56.51x |
| feederwatch.org | 1.11% | 53.06x |
| hummingbird-guide.com | 2.45% | 52.43x |
| birdsandblooms.com | 9.91% | 50.84x |
| bluestoneperennials.com | 1.07% | 47.27x |
| popularwoodworking.com | 1.39% | 46.74x |
| parkseed.com | 1.10% | 46.39x |
| bonnieplants.com | 2.50% | 43.32x |
Composition Percentage:
The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 2.67% | 35.85x |
| Rural Living | 0.16% | 26.45x |
| Home Improvement Contractor | 1.27% | 22.79x |
| Survival Guides | 0.37% | 22.78x |
| Lawns & Pest Control | 10.17% | 20.33x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 19.99x |
| Homesteading | 5.79% | 18.67x |
| Discount Shopping | 2.84% | 18.37x |
| Holiday Gifts | 0.73% | 18.21x |
| Woodwork | 6.61% | 18.14x |
Composition Percentage:
The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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