Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 34.52% 43.69x
Lawn & Garden Enthusiasts 38.85% 41.47x
Country Home Decorators 36.73% 38.29x
Beekeeping Enthusiasts 32.46% 38.11x
Home and Garden TV Fans 24.26% 35.81x
Kitchen Stove Shoppers 29.50% 34.03x
Heart Surgery Researchers 26.54% 33.71x
Home Coffee Makers 28.71% 33.70x
Online Home Decor Shoppers 19.56% 33.33x
Off the Grid Living Enthusiasts 35.42% 33.20x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.19x
Maurices 0.05% 1.12x
Dressbarn 0.02% 1.09x
Chicos 0.03% 1.04x
Talbots 0.01% 1.03x
Old Navy 0.04% 0.93x
Lane Bryant 0.02% 0.86x
Mens Wearhouse 0.03% 0.83x
Express 0.03% 0.81x
Gap 0.02% 0.79x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is bestbinocularsreviews.com.

Website Composition Index
bestbinocularsreviews.com 1.07% 81.09x
wbu.com 4.19% 68.11x
birdsandblooms.com 14.68% 50.43x
wild-bird-watching.com 1.72% 46.09x
beautyofbirds.com 1.94% 45.21x
flowerpatchfarmhouse.com 1.29% 34.58x
springhillnursery.com 4.94% 32.93x
gurneys.com 5.70% 32.33x
gardensalive.com 1.13% 31.76x
whatbirdsareinmybackyard.com 2.32% 30.02x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.21% 42.63x
Lawns & Pest Control 0.42% 23.68x
Homesteading 3.17% 16.91x
Plants & Gardening 41.14% 16.34x
Survival Guides 0.12% 16.05x
Arts & Crafts 0.09% 15.94x
Environmental Conservation 0.04% 14.17x
Fishing 2.27% 14.10x
Shopping Catalogs 0.21% 14.00x
Woodwork 2.70% 13.80x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female