Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 49.10% 30.67x
New Homeowners 43.72% 24.52x
Antiquing Enthusiasts 37.65% 23.49x
Lawn and Home Pest Control Researchers 37.51% 22.95x
Eco-Conscious Consumers 32.45% 22.78x
Organic Food Eaters 37.05% 22.42x
Off the Grid Living Enthusiasts 40.75% 21.82x
Spa and Pool Owners 32.13% 20.49x
Home and Garden TV Fans 28.88% 19.63x
Home Kitchen Chefs 27.34% 19.46x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.27x
Carhartt 0.21% 1.20x
Eddie Bauer 0.01% 1.01x
REI 0.02% 0.99x
Brooks Brothers 0.03% 0.97x
Madewell 0.01% 0.97x
Talbots 0.04% 0.95x
Chicos 0.04% 0.87x
Belk 0.01% 0.86x
Free People 0.01% 0.84x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is bestbinocularsreviews.com.

Website Composition Index
bestbinocularsreviews.com 1.16% 133.03x
nestwatch.org 1.38% 120.44x
hummingbird-guide.com 2.85% 99.03x
wbu.com 2.64% 96.58x
birdwatching-bliss.com 4.06% 88.92x
feederwatch.org 1.60% 86.67x
birdsandblooms.com 14.40% 83.74x
allaboutbirds.org 10.38% 80.09x
beautyofbirds.com 2.11% 69.25x
birds-of-north-america.net 1.73% 68.63x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 5.83% 42.06x
Environmental Conservation 0.11% 19.16x
Rural Living 0.32% 19.15x
Lawns & Pest Control 14.97% 18.66x
Home Improvement Contractor 3.99% 18.25x
Homesteading 5.48% 18.21x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.10% 17.23x
Home Décor, Furniture, & Decorating 0.09% 17.22x
Handyman Tools 0.06% 17.01x
Survival Guides 0.77% 16.43x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female