Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 55.62% 42.11x
Home Exterior Design Enthusiasts 46.44% 40.81x
Country Home Decorators 47.17% 38.73x
Home Coffee Makers 42.89% 36.55x
Off the Grid Living Enthusiasts 45.09% 35.56x
DIYers 45.27% 35.47x
Antiquing Enthusiasts 45.47% 35.37x
Lawn and Home Pest Control Researchers 43.55% 35.33x
New Homeowners 48.12% 35.23x
Home Remodelers 38.76% 33.65x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.76x
Belk 0.02% 1.71x
Chicos 0.05% 1.28x
Eddie Bauer 0.02% 1.18x
Dressbarn 0.04% 1.12x
Lane Bryant 0.04% 1.07x
Talbots 0.03% 1.04x
Jos A. Bank Clothiers 0.06% 1.00x
REI 0.01% 0.97x
White House Black Market 0.07% 0.95x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is nestwatch.org.

Website Composition Index
nestwatch.org 1.10% 66.32x
birdwatching-bliss.com 1.23% 63.92x
allaboutbirds.org 2.77% 56.51x
feederwatch.org 1.11% 53.06x
hummingbird-guide.com 2.45% 52.43x
birdsandblooms.com 9.91% 50.84x
bluestoneperennials.com 1.07% 47.27x
popularwoodworking.com 1.39% 46.74x
parkseed.com 1.10% 46.39x
bonnieplants.com 2.50% 43.32x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 2.67% 35.85x
Rural Living 0.16% 26.45x
Home Improvement Contractor 1.27% 22.79x
Survival Guides 0.37% 22.78x
Lawns & Pest Control 10.17% 20.33x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 19.99x
Homesteading 5.79% 18.67x
Discount Shopping 2.84% 18.37x
Holiday Gifts 0.73% 18.21x
Woodwork 6.61% 18.14x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female