Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 53.21% 28.97x
Home Exterior Design Enthusiasts 46.08% 28.74x
Beekeeping Enthusiasts 46.47% 27.90x
Off the Grid Living Enthusiasts 40.79% 26.25x
Home and Garden TV Fans 33.50% 26.01x
Country Home Decorators 47.25% 25.70x
DIYers 42.94% 24.35x
Antiquing Enthusiasts 39.92% 23.85x
Home Coffee Makers 38.65% 23.40x
Home Remodelers 36.42% 22.91x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.68x
Lane Bryant 0.02% 1.46x
Carhartt 0.26% 1.39x
Talbots 0.01% 1.37x
Chicos 0.02% 1.36x
Maurices 0.03% 1.28x
Dressbarn 0.01% 1.21x
Gap 0.01% 1.18x
Jos A. Bank Clothiers 0.01% 1.18x
White House Black Market 0.01% 1.17x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is bestbinocularsreviews.com.

Website Composition Index
bestbinocularsreviews.com 2.18% 58.64x
wbu.com 4.63% 47.18x
massaudubon.org 1.46% 37.48x
birdsandblooms.com 12.94% 36.60x
nwf.org 1.64% 34.48x
wildflower.org 2.65% 34.06x
woodworkersjournal.com 1.02% 34.05x
rareseeds.com 1.29% 33.33x
walterreeves.com 1.05% 33.33x
monrovia.com 4.19% 32.85x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.30% 32.34x
Lawns & Pest Control 4.18% 19.96x
Homesteading 6.90% 14.80x
Survival Guides 0.29% 14.51x
Concert Posters 0.14% 14.37x
Woodwork 5.86% 13.97x
Home Decoration - Crafts & Kids 0.51% 13.86x
Home Improvement Contractor 0.04% 13.86x
Homemade Jewelry & Crafts 0.96% 13.81x
Holiday Gifts 0.21% 13.75x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female