Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 54.60% 38.58x
Home Exterior Design Enthusiasts 46.88% 36.02x
Country Home Decorators 46.63% 34.53x
Home Coffee Makers 42.36% 32.65x
Antiquing Enthusiasts 43.46% 32.43x
Off the Grid Living Enthusiasts 43.56% 32.19x
New Homeowners 47.96% 31.94x
DIYers 46.82% 31.49x
Lawn and Home Pest Control Researchers 43.43% 31.48x
Organic Food Eaters 43.27% 30.24x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.27x
Jos A. Bank Clothiers 0.30% 1.25x
Mens Wearhouse 0.50% 1.21x
Buckle 0.27% 1.17x
REI 0.02% 1.17x
White House Black Market 0.32% 1.10x
Johnston and Murphy 0.41% 1.03x
Talbots 0.04% 1.02x
Columbia 0.01% 1.00x
Chicos 0.05% 0.96x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is wbu.com.

Website Composition Index
wbu.com 1.02% 62.70x
nestwatch.org 1.24% 61.50x
birdwatching-bliss.com 1.47% 58.58x
allaboutbirds.org 3.30% 51.17x
feederwatch.org 1.23% 49.19x
hummingbird-guide.com 2.55% 48.10x
birdsandblooms.com 10.75% 46.92x
bluestoneperennials.com 1.26% 42.64x
popularwoodworking.com 1.63% 41.84x
parkseed.com 1.27% 41.42x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 3.22% 32.01x
Rural Living 0.19% 21.75x
Home Improvement Contractor 1.67% 19.41x
Survival Guides 0.44% 19.27x
Lawns & Pest Control 11.51% 17.47x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 17.24x
Woodwork 7.29% 16.10x
Homesteading 5.97% 16.03x
Holiday Gifts 0.88% 15.98x
Handyman Tools 0.03% 15.83x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female