Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 51.51% 37.11x
Home Exterior Design Enthusiasts 46.23% 35.21x
Beekeeping Enthusiasts 43.76% 34.02x
Country Home Decorators 45.65% 32.89x
Home Coffee Makers 39.25% 30.02x
Antiquing Enthusiasts 42.90% 29.89x
DIYers 43.24% 29.83x
Off the Grid Living Enthusiasts 41.71% 29.59x
New Homeowners 43.73% 29.34x
Home and Garden TV Fans 36.73% 29.32x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.57x
Old Navy 0.02% 1.22x
Mens Wearhouse 0.01% 0.73x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is bestbinocularsreviews.com.

Website Composition Index
bestbinocularsreviews.com 1.11% 61.55x
hummingbird-guide.com 1.66% 53.70x
wbu.com 1.70% 47.91x
birdsandblooms.com 7.69% 43.36x
yellawood.com 1.16% 37.62x
birds-of-north-america.net 1.00% 36.71x
thetreecenter.com 1.20% 36.50x
vortexoptics.com 1.04% 34.91x
helpfulgardener.com 1.21% 33.80x
massaudubon.org 2.38% 33.50x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.63% 38.56x
Rural Living 0.05% 25.38x
Lawns & Pest Control 7.23% 24.32x
Home Improvement Contractor 0.17% 21.03x
Homesteading 5.59% 20.16x
Holiday Gifts 0.57% 19.61x
Home Decoration - Crafts & Kids 1.14% 18.14x
Grilling 1.79% 17.92x
Survival Guides 0.30% 17.51x
Woodwork 6.07% 17.43x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female