Dstillery Audiences

BIRD WATCHING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Bird Watching Enthusiasts Audience

Below you'll find more information about the Bird Watching Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Bird Watching Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching Enthusiasts audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 49.04% 58.18x
Home Exterior Design Enthusiasts 40.47% 52.93x
Country Home Decorators 39.86% 49.82x
New Homeowners 43.94% 46.52x
Lawn and Home Pest Control Researchers 36.48% 45.90x
Home Coffee Makers 36.72% 45.48x
Antiquing Enthusiasts 37.53% 45.37x
Off the Grid Living Enthusiasts 37.72% 44.52x
DIYers 41.83% 44.44x
Home Remodelers 33.99% 42.66x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.56x
Talbots 0.05% 1.27x
Jos A. Bank Clothiers 0.33% 1.22x
Mens Wearhouse 0.53% 1.22x
REI 0.02% 1.21x
Chicos 0.07% 1.17x
Buckle 0.17% 1.07x
White House Black Market 0.21% 1.02x
Dressbarn 0.05% 0.95x
Lululemon 0.05% 0.94x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Location attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching Enthusiasts audience is bestbinocularsreviews.com.

Website Composition Index
bestbinocularsreviews.com 1.26% 63.70x
wbu.com 2.07% 56.92x
nestwatch.org 2.21% 56.53x
birdwatching-bliss.com 2.97% 52.36x
feederwatch.org 2.05% 43.42x
allaboutbirds.org 6.57% 42.87x
hummingbird-guide.com 4.02% 41.43x
beautyofbirds.com 1.77% 40.30x
birdsandblooms.com 16.78% 39.52x
hortmag.com 1.66% 34.68x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Web attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 5.36% 53.67x
Rural Living 0.28% 29.15x
Home Improvement Contractor 2.76% 25.93x
Survival Guides 0.66% 24.45x
Handyman Tools 0.05% 23.43x
Lawns & Pest Control 15.61% 22.61x
Environmental Conservation 0.12% 22.20x
Holiday Gifts 1.38% 20.89x
Homesteading 6.92% 20.80x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 20.75x
Composition Percentage: The overlap percentage between the Bird Watching Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female