Dstillery Audiences

BIRD AND PARROT LOVERS

Audience Size: 2.8 Million Devices

Explore the Bird and Parrot Lovers Audience

Below you'll find more information about the Bird and Parrot Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Bird and Parrot Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Bird and Parrot Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird and Parrot Lovers audience is Reptile Enthusiasts.

Interest Composition Index
Reptile Enthusiasts 37.21% 40.67x
Animal Rights Researchers 32.72% 37.86x
Koi Pond Enthusiasts 31.57% 36.87x
Dog Breed Researchers 30.29% 34.70x
Home Aquarium Enthusiasts 31.14% 33.52x
Pet Lovers 27.08% 32.82x
Dog Lovers 26.93% 32.22x
Pet Owners 27.55% 31.49x
Backyard Farmers 29.52% 30.91x
Off the Grid Living Enthusiasts 24.96% 29.94x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Interest attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird and Parrot Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird and Parrot Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.46% 1.19x
Tommy Bahama 0.02% 1.10x
Gymboree 0.02% 1.01x
Jos A. Bank Clothiers 0.24% 1.01x
Buckle 0.12% 1.00x
Old Navy 0.05% 0.95x
Journeys 0.03% 0.92x
Columbia 0.01% 0.92x
Dressbarn 0.03% 0.91x
Zumiez 0.04% 0.91x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Location attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird and Parrot Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird and Parrot Lovers audience is lafeber.com.

Website Composition Index
lafeber.com 6.05% 92.15x
beautyofbirds.com 1.99% 85.72x
birdsnow.com 2.95% 70.83x
animal-world.com 2.55% 62.31x
cacklehatchery.com 4.65% 61.52x
petclassifieds.us 7.61% 59.45x
roysfarm.com 1.31% 59.03x
thatpetplace.com 2.20% 55.41x
mypetchicken.com 3.02% 54.80x
backwaterreptiles.com 3.10% 52.57x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Web attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird and Parrot Lovers audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 10.98% 28.65x
Homesteading 7.24% 23.58x
Pet Adoption 15.66% 19.25x
Bird Watching 1.64% 18.15x
Pet Forums 3.41% 14.59x
Survival Guides 0.38% 14.20x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 14.18x
Rural Living 0.13% 13.99x
Pet Supplies 6.24% 13.24x
Discount Shopping 3.90% 13.18x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Content Affinity attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird and Parrot Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female