Dstillery Audiences

BIRD AND PARROT LOVERS

Audience Size: 3.1 Million Devices

Explore the Bird and Parrot Lovers Audience

Below you'll find more information about the Bird and Parrot Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Bird and Parrot Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Bird and Parrot Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird and Parrot Lovers audience is Reptile Enthusiasts.

Interest Composition Index
Reptile Enthusiasts 37.83% 19.20x
Animal Rights Researchers 32.75% 18.43x
Koi Pond Enthusiasts 32.20% 18.32x
Dog Lovers 25.36% 17.36x
Dog Breed Researchers 32.06% 16.95x
Home Aquarium Enthusiasts 30.65% 16.69x
Pet Lovers 27.71% 16.47x
Home Exterior Design Enthusiasts 22.11% 14.45x
Bird Watching Enthusiasts 22.90% 14.23x
Metal Detecting Enthusiasts 25.62% 14.16x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Interest attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird and Parrot Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird and Parrot Lovers audience is Belk.

Location Composition Index
Belk 0.02% 1.38x
Carhartt 0.25% 1.15x
Express Outlets 0.00% 1.13x
Old Navy 0.06% 1.04x
Lane Bryant 0.04% 1.04x
Mens Wearhouse 0.12% 1.01x
Dressbarn 0.04% 1.00x
Hollister 0.01% 0.99x
Gymboree 0.03% 0.93x
Chicos 0.04% 0.93x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Location attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird and Parrot Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird and Parrot Lovers audience is lafeber.com.

Website Composition Index
lafeber.com 4.70% 102.57x
beautyofbirds.com 2.37% 88.56x
birdsnow.com 2.44% 81.80x
cacklehatchery.com 3.29% 69.93x
animal-world.com 2.32% 68.82x
petclassifieds.us 7.90% 66.16x
thatpetplace.com 2.04% 61.48x
backwaterreptiles.com 2.78% 60.26x
oodle.com 7.61% 51.99x
raising-happy-chickens.com 1.13% 49.33x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Web attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird and Parrot Lovers audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 10.19% 23.26x
Homesteading 5.35% 19.38x
Pet Adoption 17.06% 15.34x
Bird Watching 1.75% 15.01x
Pet Forums 2.71% 12.76x
Survival Guides 0.45% 11.01x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.05% 10.63x
Environmental Conservation 0.06% 10.63x
Pet Supplies 6.19% 10.62x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.73% 10.48x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Content Affinity attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird and Parrot Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female