Dstillery Audiences

BIRD AND PARROT LOVERS

Audience Size: 2.9 Million Devices

Explore the Bird and Parrot Lovers Audience

Below you'll find more information about the Bird and Parrot Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Bird and Parrot Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Bird and Parrot Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird and Parrot Lovers audience is Reptile Enthusiasts.

Interest Composition Index
Reptile Enthusiasts 38.90% 29.87x
Animal Rights Researchers 34.56% 28.09x
Koi Pond Enthusiasts 32.94% 26.66x
Dog Breed Researchers 31.94% 25.82x
Home Aquarium Enthusiasts 31.66% 25.01x
Dog Lovers 30.65% 23.46x
Pet Lovers 31.05% 23.07x
Off the Grid Living Enthusiasts 27.06% 22.37x
Pet Owners 31.52% 21.98x
Metal Detecting Enthusiasts 26.00% 21.77x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Interest attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird and Parrot Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird and Parrot Lovers audience is Buckle.

Location Composition Index
Buckle 0.25% 1.20x
Mens Wearhouse 0.51% 1.18x
Topshop 0.02% 1.14x
REI 0.02% 1.12x
Aeropostale 0.07% 1.02x
Eddie Bauer 0.03% 1.02x
Jos A. Bank Clothiers 0.26% 1.01x
Belk 0.01% 0.99x
Charlotte Russe 0.05% 0.97x
Lane Bryant 0.05% 0.97x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Location attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird and Parrot Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird and Parrot Lovers audience is lafeber.com.

Website Composition Index
lafeber.com 5.72% 64.16x
beautyofbirds.com 1.50% 60.50x
parrotforums.com 1.06% 51.55x
birdsnow.com 2.78% 49.87x
cacklehatchery.com 4.24% 44.83x
animal-world.com 2.39% 44.11x
roysfarm.com 1.37% 42.81x
petclassifieds.us 6.68% 40.83x
mypetchicken.com 2.38% 40.69x
thatpetplace.com 2.00% 40.04x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Web attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird and Parrot Lovers audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 10.33% 24.65x
Homesteading 7.38% 19.47x
Pet Adoption 14.10% 16.71x
Bird Watching 1.70% 15.69x
Pet Forums 3.76% 12.95x
Survival Guides 0.33% 12.59x
Rural Living 0.12% 12.48x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 12.34x
Discount Shopping 3.35% 12.01x
Pet Supplies 6.05% 11.88x
Composition Percentage: The overlap percentage between the Bird and Parrot Lovers audience and the Content Affinity attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird and Parrot Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female