Explore the Bird and Parrot Lovers Audience
Below you'll find more information about the Bird and Parrot Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Bird and Parrot Lovers audience.
INTERESTS
The Bird and Parrot Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bird and Parrot Lovers audience is Reptile Enthusiasts.
| Interest | Composition | Index |
| Reptile Enthusiasts | 37.21% | 40.67x |
| Animal Rights Researchers | 32.72% | 37.86x |
| Koi Pond Enthusiasts | 31.57% | 36.87x |
| Dog Breed Researchers | 30.29% | 34.70x |
| Home Aquarium Enthusiasts | 31.14% | 33.52x |
| Pet Lovers | 27.08% | 32.82x |
| Dog Lovers | 26.93% | 32.22x |
| Pet Owners | 27.55% | 31.49x |
| Backyard Farmers | 29.52% | 30.91x |
| Off the Grid Living Enthusiasts | 24.96% | 29.94x |
Composition Percentage:
The overlap percentage between the Bird and Parrot Lovers audience and the Interest attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
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APPAREL RETAILERS
The Bird and Parrot Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bird and Parrot Lovers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.46% | 1.19x |
| Tommy Bahama | 0.02% | 1.10x |
| Gymboree | 0.02% | 1.01x |
| Jos A. Bank Clothiers | 0.24% | 1.01x |
| Buckle | 0.12% | 1.00x |
| Old Navy | 0.05% | 0.95x |
| Journeys | 0.03% | 0.92x |
| Columbia | 0.01% | 0.92x |
| Dressbarn | 0.03% | 0.91x |
| Zumiez | 0.04% | 0.91x |
Composition Percentage:
The overlap percentage between the Bird and Parrot Lovers audience and the Location attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
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WEBSITES
The Bird and Parrot Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bird and Parrot Lovers audience is lafeber.com.
| Website | Composition | Index |
| lafeber.com | 6.05% | 92.15x |
| beautyofbirds.com | 1.99% | 85.72x |
| birdsnow.com | 2.95% | 70.83x |
| animal-world.com | 2.55% | 62.31x |
| cacklehatchery.com | 4.65% | 61.52x |
| petclassifieds.us | 7.61% | 59.45x |
| roysfarm.com | 1.31% | 59.03x |
| thatpetplace.com | 2.20% | 55.41x |
| mypetchicken.com | 3.02% | 54.80x |
| backwaterreptiles.com | 3.10% | 52.57x |
Composition Percentage:
The overlap percentage between the Bird and Parrot Lovers audience and the Web attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bird and Parrot Lovers audience is Exotic Pets.
| Content Affinity | Composition | Index |
| Exotic Pets | 10.98% | 28.65x |
| Homesteading | 7.24% | 23.58x |
| Pet Adoption | 15.66% | 19.25x |
| Bird Watching | 1.64% | 18.15x |
| Pet Forums | 3.41% | 14.59x |
| Survival Guides | 0.38% | 14.20x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 14.18x |
| Rural Living | 0.13% | 13.99x |
| Pet Supplies | 6.24% | 13.24x |
| Discount Shopping | 3.90% | 13.18x |
Composition Percentage:
The overlap percentage between the Bird and Parrot Lovers audience and the Content Affinity attribute.
Index: A comparison of the Bird and Parrot Lovers audience to the internet population.
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DEMOGRAPHICS
The Bird and Parrot Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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