Dstillery Audiences

BITCOIN ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Bitcoin Enthusiasts Audience

Below you'll find more information about the Bitcoin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Bitcoin Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bitcoin Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bitcoin Enthusiasts audience is Cryptocurrency Enthusiasts.

Interest Composition Index
Cryptocurrency Enthusiasts 37.28% 23.39x
Crypto Market Investors 31.10% 22.93x
Private Jet Traveler 20.24% 16.69x
Headphone Shoppers 19.11% 16.11x
Acura Vehicle Shoppers 21.60% 15.95x
Bodybuilding Enthusiasts 18.89% 15.54x
Hair Loss Prevention Researchers 18.29% 15.33x
Audi Vehicle Shoppers 19.96% 15.24x
Craft Spirits Enthusiasts 17.14% 15.18x
High End TV Shoppers 20.08% 15.16x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bitcoin Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bitcoin Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.75x
Supreme 0.02% 1.71x
Bonobos 0.11% 1.54x
Jos A. Bank Clothiers 0.40% 1.37x
Mens Wearhouse 0.65% 1.36x
Saint Laurent Paris 0.01% 1.29x
Topshop 0.02% 1.28x
Club Monaco 0.02% 1.25x
REI 0.02% 1.25x
White House Black Market 0.36% 1.25x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Location attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bitcoin Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bitcoin Enthusiasts audience is coinmarketcap.com.

Website Composition Index
coinmarketcap.com 35.58% 86.54x
icobench.com 1.30% 80.00x
worldcoinindex.com 1.64% 79.58x
smartereum.com 1.19% 73.74x
themerkle.com 1.50% 72.53x
dailyhodl.com 1.40% 66.54x
coingecko.com 4.49% 64.43x
ethereumworldnews.com 3.65% 63.51x
cryptonews.com 1.02% 59.62x
cryptoglobe.com 2.16% 59.11x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Web attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bitcoin Enthusiasts audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.07% 15.85x
Alternative Streaming Services 0.22% 10.24x
Content Streamers & Downloaders 0.06% 9.86x
Gadgets 0.41% 9.77x
Environmentally Friendly Cars 0.07% 9.46x
Phone & Computer Game Downloaders 2.09% 9.05x
Watches & Jewelry 0.01% 9.02x
Collectibles - Coins & Sports Cards 2.68% 8.93x
Marijuana 0.99% 8.58x
Franchising 0.25% 8.22x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bitcoin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male