Explore the Bitcoin Enthusiasts Audience
Below you'll find more information about the Bitcoin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Bitcoin Enthusiasts audience.
INTERESTS
The Bitcoin Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bitcoin Enthusiasts audience is Crypto Market Investors.
| Interest | Composition | Index |
| Crypto Market Investors | 26.20% | 16.28x |
| Acura Vehicle Shoppers | 20.96% | 13.21x |
| Private Jet Traveler | 20.42% | 13.11x |
| Audi Vehicle Shoppers | 19.46% | 12.80x |
| Honda Vehicle Shoppers | 20.28% | 12.25x |
| Home Networking Researchers | 20.17% | 12.20x |
| High End TV Shoppers | 18.16% | 12.05x |
| Mazda Vehicle Shoppers | 18.17% | 11.93x |
| Craft Spirits Enthusiasts | 16.60% | 11.88x |
| BMW Vehicle Shoppers | 17.62% | 11.77x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Bitcoin Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bitcoin Enthusiasts audience is Coach.
| Location | Composition | Index |
| Coach | 0.03% | 1.56x |
| The North Face | 0.01% | 1.51x |
| REI | 0.01% | 1.44x |
| American Apparel | 0.02% | 1.44x |
| Hugo Boss | 0.02% | 1.41x |
| Free People | 0.02% | 1.39x |
| Ann Taylor | 0.01% | 1.37x |
| Banana Republic | 0.05% | 1.37x |
| J. Crew | 0.03% | 1.36x |
| Zara | 0.01% | 1.35x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Location attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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WEBSITES
The Bitcoin Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bitcoin Enthusiasts audience is coinmarketcap.com.
| Website | Composition | Index |
| coinmarketcap.com | 13.98% | 49.18x |
| coingecko.com | 1.95% | 34.83x |
| coindesk.com | 7.68% | 30.28x |
| newsbtc.com | 2.74% | 24.43x |
| bitcoinist.com | 1.81% | 21.74x |
| kitco.com | 6.66% | 15.50x |
| playstation.com | 1.32% | 13.87x |
| landofbasketball.com | 1.58% | 13.54x |
| cheaperthandirt.com | 2.92% | 12.88x |
| oreillyauto.com | 1.78% | 12.58x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Web attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bitcoin Enthusiasts audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.02% | 12.97x |
| Phone & Computer Game Downloaders | 1.13% | 9.66x |
| Texas Off-Roading | 0.06% | 9.62x |
| Collectibles - Coins & Sports Cards | 1.90% | 9.06x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 8.41x |
| Gadgets | 0.16% | 8.39x |
| Motorsport Equipment | 3.07% | 8.27x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.87% | 8.15x |
| Survey Websites | 0.02% | 8.14x |
| Southern California Cluster | 0.26% | 7.84x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Bitcoin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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