Dstillery Audiences

BITCOIN ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Bitcoin Enthusiasts Audience

Below you'll find more information about the Bitcoin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Bitcoin Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bitcoin Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bitcoin Enthusiasts audience is Crypto Market Investors.

Interest Composition Index
Crypto Market Investors 28.47% 20.43x
Private Jet Traveler 21.71% 16.43x
Acura Vehicle Shoppers 22.97% 16.09x
Audi Vehicle Shoppers 20.66% 15.73x
Cryptocurrency Enthusiasts 28.78% 15.27x
High End TV Shoppers 20.10% 15.15x
Home Networking Researchers 21.79% 15.13x
Honda Vehicle Shoppers 22.25% 15.03x
Craft Spirits Enthusiasts 17.90% 15.03x
Bodybuilding Enthusiasts 20.15% 14.98x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bitcoin Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bitcoin Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.67x
Club Monaco 0.01% 1.57x
REI 0.01% 1.52x
Hugo Boss 0.03% 1.49x
Uniqlo 0.01% 1.49x
Armani 0.02% 1.48x
Zara 0.02% 1.43x
Urban Outfitters 0.03% 1.40x
Michael Kors 0.04% 1.36x
Lululemon 0.03% 1.36x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Location attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bitcoin Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bitcoin Enthusiasts audience is coinmarketcap.com.

Website Composition Index
coinmarketcap.com 15.55% 60.74x
ethereumworldnews.com 1.22% 49.59x
coingecko.com 2.15% 43.18x
longforecast.com 1.19% 37.16x
coindesk.com 10.45% 35.97x
newsbtc.com 2.75% 30.17x
solvemedia.com 1.12% 21.75x
gurufocus.com 1.16% 21.56x
kitco.com 6.44% 18.69x
cointrackers.com 1.35% 18.60x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Web attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bitcoin Enthusiasts audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 15.14x
Content Streamers & Downloaders 0.03% 11.22x
Gadgets 0.24% 10.25x
Environmentally Friendly Cars 0.04% 9.57x
Phone & Computer Game Downloaders 1.45% 9.18x
Collectibles - Coins & Sports Cards 2.01% 9.00x
Marijuana 0.61% 8.66x
Assorted Topics (Power Trains, Drones, Web Design) 0.90% 8.54x
Motorsport Equipment 3.32% 8.38x
Studio & Franchise Video Game Players 2.83% 8.33x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bitcoin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male