Dstillery Audiences

BITCOIN ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Bitcoin Enthusiasts Audience

Below you'll find more information about the Bitcoin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Bitcoin Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bitcoin Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bitcoin Enthusiasts audience is Crypto Market Investors.

Interest Composition Index
Crypto Market Investors 26.20% 16.28x
Acura Vehicle Shoppers 20.96% 13.21x
Private Jet Traveler 20.42% 13.11x
Audi Vehicle Shoppers 19.46% 12.80x
Honda Vehicle Shoppers 20.28% 12.25x
Home Networking Researchers 20.17% 12.20x
High End TV Shoppers 18.16% 12.05x
Mazda Vehicle Shoppers 18.17% 11.93x
Craft Spirits Enthusiasts 16.60% 11.88x
BMW Vehicle Shoppers 17.62% 11.77x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bitcoin Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bitcoin Enthusiasts audience is Coach.

Location Composition Index
Coach 0.03% 1.56x
The North Face 0.01% 1.51x
REI 0.01% 1.44x
American Apparel 0.02% 1.44x
Hugo Boss 0.02% 1.41x
Free People 0.02% 1.39x
Ann Taylor 0.01% 1.37x
Banana Republic 0.05% 1.37x
J. Crew 0.03% 1.36x
Zara 0.01% 1.35x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Location attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bitcoin Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bitcoin Enthusiasts audience is coinmarketcap.com.

Website Composition Index
coinmarketcap.com 13.98% 49.18x
coingecko.com 1.95% 34.83x
coindesk.com 7.68% 30.28x
newsbtc.com 2.74% 24.43x
bitcoinist.com 1.81% 21.74x
kitco.com 6.66% 15.50x
playstation.com 1.32% 13.87x
landofbasketball.com 1.58% 13.54x
cheaperthandirt.com 2.92% 12.88x
oreillyauto.com 1.78% 12.58x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Web attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bitcoin Enthusiasts audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.02% 12.97x
Phone & Computer Game Downloaders 1.13% 9.66x
Texas Off-Roading 0.06% 9.62x
Collectibles - Coins & Sports Cards 1.90% 9.06x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 8.41x
Gadgets 0.16% 8.39x
Motorsport Equipment 3.07% 8.27x
Assorted Topics (Power Trains, Drones, Web Design) 0.87% 8.15x
Survey Websites 0.02% 8.14x
Southern California Cluster 0.26% 7.84x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bitcoin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male