Dstillery Audiences

BITCOIN ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Bitcoin Enthusiasts Audience

Below you'll find more information about the Bitcoin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Bitcoin Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bitcoin Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bitcoin Enthusiasts audience is Crypto Market Investors.

Interest Composition Index
Crypto Market Investors 22.04% 13.76x
Small Business COVID-19 Relief Researchers 0.07% 11.45x
Private Jet Traveler 16.89% 10.61x
Acura Vehicle Shoppers 17.19% 10.57x
Audi Vehicle Shoppers 16.03% 10.45x
Land Rover Shoppers 16.65% 10.35x
Automotive News Readers 14.56% 10.31x
BMW Vehicle Shoppers 14.91% 10.06x
Luxury Watch Shoppers 15.95% 10.05x
Cryptocurrency Enthusiasts 21.12% 9.94x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bitcoin Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bitcoin Enthusiasts audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.44x
Old Navy 0.01% 1.21x
Maurices 0.01% 1.10x
Carhartt 0.14% 1.03x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Location attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bitcoin Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bitcoin Enthusiasts audience is coinmarketcap.com.

Website Composition Index
coinmarketcap.com 13.95% 50.29x
coingecko.com 2.30% 32.98x
coindesk.com 4.49% 29.65x
newsbtc.com 2.39% 24.83x
bitcoinist.com 3.04% 20.20x
forexlive.com 1.33% 15.19x
kitco.com 11.96% 15.04x
activision.com 1.03% 12.67x
apkpure.com 1.43% 11.68x
fantasysp.com 1.01% 11.35x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Web attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bitcoin Enthusiasts audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.02% 11.42x
Gadgets 0.09% 8.45x
Phone & Computer Game Downloaders 0.50% 8.15x
Collectibles - Coins & Sports Cards 1.22% 7.85x
Hobby Drones & Remote-Controlled Cars 0.30% 7.72x
Franchising 0.06% 7.49x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 7.34x
Marijuana 0.24% 7.27x
Motorsport Equipment 2.29% 7.22x
Visa & Immigration 0.30% 7.17x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bitcoin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male