Explore the Bitcoin Enthusiasts Audience
Below you'll find more information about the Bitcoin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Bitcoin Enthusiasts audience.
INTERESTS
The Bitcoin Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bitcoin Enthusiasts audience is Cryptocurrency Enthusiasts.
| Interest | Composition | Index |
| Cryptocurrency Enthusiasts | 40.14% | 19.00x |
| Crypto Market Investors | 31.00% | 18.33x |
| Acura Vehicle Shoppers | 19.49% | 12.76x |
| Audi Vehicle Shoppers | 18.07% | 11.95x |
| High End TV Shoppers | 20.97% | 11.71x |
| Private Jet Traveler | 20.24% | 11.63x |
| Headphone Shoppers | 19.07% | 11.60x |
| Craft Spirits Enthusiasts | 17.12% | 11.57x |
| Bodybuilding Enthusiasts | 22.77% | 11.26x |
| Home Networking Researchers | 21.04% | 11.18x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Bitcoin Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bitcoin Enthusiasts audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.35x |
| Joe's Jeans | 0.01% | 1.65x |
| Ralph Lauren | 0.01% | 1.58x |
| Armani | 0.03% | 1.43x |
| Club Monaco | 0.01% | 1.42x |
| Saint Laurent Paris | 0.01% | 1.41x |
| Uniqlo | 0.02% | 1.36x |
| Columbia | 0.01% | 1.36x |
| Free People | 0.02% | 1.35x |
| Zara | 0.04% | 1.34x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Location attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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WEBSITES
The Bitcoin Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bitcoin Enthusiasts audience is coinmarketcap.com.
| Website | Composition | Index |
| coinmarketcap.com | 27.51% | 84.27x |
| icobench.com | 1.38% | 76.71x |
| worldcoinindex.com | 2.06% | 75.44x |
| themerkle.com | 1.91% | 72.54x |
| coingecko.com | 1.33% | 70.70x |
| smartereum.com | 1.70% | 61.04x |
| ethereumworldnews.com | 4.15% | 58.15x |
| coincentral.com | 1.49% | 57.75x |
| newsbtc.com | 1.59% | 57.10x |
| cryptoglobe.com | 1.69% | 51.30x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Web attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bitcoin Enthusiasts audience is Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency).
| Content Affinity | Composition | Index |
| Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) | 0.09% | 16.58x |
| Alternative Streaming Services | 0.36% | 9.69x |
| Content Streamers & Downloaders | 0.12% | 8.52x |
| Gadgets | 0.51% | 8.49x |
| Phone & Computer Game Downloaders | 2.85% | 8.27x |
| Environmentally Friendly Cars | 0.07% | 8.19x |
| Marijuana | 1.34% | 8.15x |
| Men's Dress Shirt Shopping | 1.32% | 8.01x |
| Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.08% | 7.83x |
| Motorsport Equipment | 3.55% | 7.83x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Bitcoin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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