Explore the Bitcoin Enthusiasts Audience
Below you'll find more information about the Bitcoin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Bitcoin Enthusiasts audience.
INTERESTS
The Bitcoin Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bitcoin Enthusiasts audience is Crypto Market Investors.
| Interest | Composition | Index |
| Crypto Market Investors | 25.61% | 15.66x |
| Acura Vehicle Shoppers | 19.11% | 12.58x |
| Private Jet Traveler | 20.47% | 12.32x |
| Audi Vehicle Shoppers | 17.93% | 12.12x |
| Honda Vehicle Shoppers | 18.18% | 11.71x |
| Home Networking Researchers | 19.01% | 11.42x |
| Mazda Vehicle Shoppers | 16.63% | 11.36x |
| Craft Spirits Enthusiasts | 15.17% | 11.36x |
| BMW Vehicle Shoppers | 16.41% | 11.33x |
| Automotive News Readers | 13.24% | 11.28x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Bitcoin Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bitcoin Enthusiasts audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.58x |
| LOFT | 0.01% | 1.56x |
| Carhartt | 0.14% | 1.22x |
| Victoria's Secret | 0.01% | 1.18x |
| Mens Wearhouse | 0.02% | 1.08x |
| Old Navy | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Location attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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WEBSITES
The Bitcoin Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bitcoin Enthusiasts audience is coinmarketcap.com.
| Website | Composition | Index |
| coinmarketcap.com | 14.34% | 49.38x |
| coingecko.com | 2.02% | 34.44x |
| coindesk.com | 6.81% | 29.90x |
| newsbtc.com | 2.96% | 23.27x |
| bitcoinist.com | 2.68% | 19.00x |
| kitco.com | 7.69% | 14.55x |
| landofbasketball.com | 1.41% | 13.54x |
| playstation.com | 1.10% | 12.91x |
| cmegroup.com | 1.31% | 12.48x |
| controller.com | 1.44% | 12.42x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Web attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bitcoin Enthusiasts audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.03% | 11.03x |
| Gadgets | 0.13% | 9.40x |
| Collectibles - Coins & Sports Cards | 1.68% | 9.06x |
| Phone & Computer Game Downloaders | 0.78% | 9.01x |
| Franchising | 0.12% | 8.73x |
| Cars, Travel & Food | 0.03% | 8.60x |
| Motorsport Equipment | 2.86% | 8.45x |
| Sports - Golf, Hunting, Fishing | 0.13% | 8.38x |
| Barcode Site & App Users | 0.02% | 8.32x |
| Home Improvement Contractor | 0.07% | 8.31x |
Composition Percentage:
The overlap percentage between the Bitcoin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Bitcoin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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