Dstillery Audiences

BITCOIN ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Bitcoin Enthusiasts Audience

Below you'll find more information about the Bitcoin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Bitcoin Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Bitcoin Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bitcoin Enthusiasts audience is Crypto Market Investors.

Interest Composition Index
Crypto Market Investors 25.61% 15.66x
Acura Vehicle Shoppers 19.11% 12.58x
Private Jet Traveler 20.47% 12.32x
Audi Vehicle Shoppers 17.93% 12.12x
Honda Vehicle Shoppers 18.18% 11.71x
Home Networking Researchers 19.01% 11.42x
Mazda Vehicle Shoppers 16.63% 11.36x
Craft Spirits Enthusiasts 15.17% 11.36x
BMW Vehicle Shoppers 16.41% 11.33x
Automotive News Readers 13.24% 11.28x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bitcoin Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bitcoin Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.58x
LOFT 0.01% 1.56x
Carhartt 0.14% 1.22x
Victoria's Secret 0.01% 1.18x
Mens Wearhouse 0.02% 1.08x
Old Navy 0.01% 0.98x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Location attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bitcoin Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bitcoin Enthusiasts audience is coinmarketcap.com.

Website Composition Index
coinmarketcap.com 14.34% 49.38x
coingecko.com 2.02% 34.44x
coindesk.com 6.81% 29.90x
newsbtc.com 2.96% 23.27x
bitcoinist.com 2.68% 19.00x
kitco.com 7.69% 14.55x
landofbasketball.com 1.41% 13.54x
playstation.com 1.10% 12.91x
cmegroup.com 1.31% 12.48x
controller.com 1.44% 12.42x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Web attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bitcoin Enthusiasts audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.03% 11.03x
Gadgets 0.13% 9.40x
Collectibles - Coins & Sports Cards 1.68% 9.06x
Phone & Computer Game Downloaders 0.78% 9.01x
Franchising 0.12% 8.73x
Cars, Travel & Food 0.03% 8.60x
Motorsport Equipment 2.86% 8.45x
Sports - Golf, Hunting, Fishing 0.13% 8.38x
Barcode Site & App Users 0.02% 8.32x
Home Improvement Contractor 0.07% 8.31x
Composition Percentage: The overlap percentage between the Bitcoin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Bitcoin Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bitcoin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male