Dstillery Audiences

BLACK FRIDAY BIG BOX DEAL SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Black Friday Big Box Deal Shoppers Audience

Below you'll find more information about the Black Friday Big Box Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Black Friday Big Box Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Big Box Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Big Box Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 71.16% 34.77x
Misc-Deal Seekers or Coupon Shoppers 17.20% 34.45x
Coupon Researchers 19.52% 33.44x
Kids Clothing Shoppers 11.44% 31.45x
Holiday Season Home Improvement Deal Shoppers 61.82% 30.66x
Holiday Season Department Store Deal Shoppers 69.14% 28.45x
Big & Tall Men 19.20% 28.20x
Apartment Furniture Shoppers 8.54% 28.14x
Department Store Shoppers 12.62% 27.38x
Sale Seekers 18.70% 27.07x
Composition Percentage: The overlap percentage between the Black Friday Big Box Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Big Box Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Big Box Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Big Box Deal Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.73x
Maurices 0.05% 1.40x
Gymboree 0.02% 1.33x
Buckle 0.01% 1.28x
Old Navy 0.02% 1.25x
American Eagle Outfitters 0.02% 1.06x
Chicos 0.01% 1.03x
Express 0.01% 0.98x
Journeys 0.01% 0.87x
Zumiez 0.01% 0.64x
Composition Percentage: The overlap percentage between the Black Friday Big Box Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Big Box Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Big Box Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Big Box Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 15.76% 78.24x
bestblackfriday.com 1.59% 39.00x
passionforsavings.com 4.82% 33.63x
krogerkrazy.com 1.16% 27.77x
ladysavings.com 4.30% 27.58x
tanga.com 1.65% 22.70x
brickseek.com 12.31% 22.22x
hotcouponworld.com 2.15% 21.63x
hip2save.com 10.51% 20.04x
marleylilly.com 1.92% 19.54x
Composition Percentage: The overlap percentage between the Black Friday Big Box Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Big Box Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Big Box Deal Shoppers audience is Coupons.

Content Affinity Composition Index
Coupons 8.21% 20.36x
Unique & Personalized Fashion 0.19% 14.41x
Big Box Retail 49.40% 10.30x
Electronic Accessories 1.10% 9.58x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 9.40x
Promo Codes 0.07% 9.17x
Chain Restaurants 2.34% 8.75x
Family on a Budget 8.40% 7.85x
Coupons & Family 2.27% 7.57x
Low Budget Shoppers 0.22% 7.54x
Composition Percentage: The overlap percentage between the Black Friday Big Box Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Big Box Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Big Box Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female