Dstillery Audiences

BLACK FRIDAY COMPARISON SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Black Friday Comparison Shoppers Audience

Below you'll find more information about the Black Friday Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Black Friday Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Comparison Shoppers audience is Flower Delivery Shoppers.

Interest Composition Index
Flower Delivery Shoppers 26.01% 39.67x
Home Goods Supercenter Shoppers 25.46% 38.74x
Prepaid Smartphone Shoppers 26.05% 34.98x
Online Home Decor Shoppers 12.37% 31.81x
Apartment Furniture Shoppers 22.71% 31.10x
Hardware Shoppers 17.36% 31.03x
Budget Grocery Shoppers 24.07% 30.00x
Discount Big Box Shoppers 21.65% 29.96x
Home Decor Shoppers 22.91% 28.79x
Department Store Shoppers 25.85% 28.72x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Comparison Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.07x
LOFT 0.01% 1.07x
Maurices 0.02% 0.98x
Buckle 0.01% 0.97x
Lane Bryant 0.01% 0.95x
Old Navy 0.02% 0.94x
Chicos 0.01% 0.92x
Victoria's Secret 0.02% 0.91x
Express 0.01% 0.84x
Mens Wearhouse 0.01% 0.82x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Comparison Shoppers audience is findsimilar.com.

Website Composition Index
findsimilar.com 3.47% 68.09x
frequent-ads.com 2.71% 59.53x
humdy.com 1.51% 44.85x
healthtopquestions.com 2.22% 41.54x
newstrackerdaily.com 5.93% 39.09x
startlivingbetter.org 1.04% 37.22x
myfoodandfamily.com 4.40% 34.31x
bestblackfriday.com 1.15% 33.25x
homes.com 8.05% 32.84x
newsbreakapp.com 2.70% 32.41x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Comparison Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.17% 29.03x
Spanish Lifestyle & Health 1.03% 17.26x
Central & South American News 1.25% 17.14x
Diabetes Research 0.05% 17.13x
Peru Media 1.67% 16.58x
Shopping Catalogs 0.17% 16.09x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.81% 15.70x
Furniture Shopping 0.13% 15.24x
Spanish Health & Wellness 1.01% 14.62x
Natural & Healthy Living Researchers 0.08% 13.23x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female