Explore the Black Friday Comparison Shoppers Audience
Below you'll find more information about the Black Friday Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Black Friday Comparison Shoppers audience.
INTERESTS
The Black Friday Comparison Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black Friday Comparison Shoppers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 32.05% | 34.92x |
| Online Home Decor Shoppers | 28.45% | 33.91x |
| Bargain Shopping Researchers | 28.35% | 32.22x |
| Discount Big Box Shoppers | 33.07% | 32.13x |
| Christmas Lights Shoppers | 33.24% | 32.05x |
| Heart Surgery Researchers | 31.56% | 31.54x |
| Budget Grocery Shoppers | 34.62% | 31.44x |
| Orlando Activities Researchers | 23.86% | 31.41x |
| TV Game Show Fans | 33.03% | 30.18x |
| Big Box Shoppers | 35.92% | 30.15x |
Composition Percentage:
The overlap percentage between the Black Friday Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Curious about what else the Black Friday Comparison Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Black Friday Comparison Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black Friday Comparison Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.03x |
| Mens Wearhouse | 0.03% | 1.21x |
| Aeropostale | 0.02% | 1.18x |
| Chicos | 0.02% | 1.11x |
| Hollister | 0.01% | 1.07x |
| Carhartt | 0.22% | 1.07x |
| LOFT | 0.02% | 1.03x |
| Express | 0.02% | 1.00x |
| Old Navy | 0.03% | 0.99x |
| Talbots | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Black Friday Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Want to find more of the Black Friday Comparison Shoppers audience in the real world?
Sign Up
WEBSITES
The Black Friday Comparison Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black Friday Comparison Shoppers audience is zubican.com.
| Website | Composition | Index |
| zubican.com | 1.04% | 63.66x |
| healthnfitness.net | 4.82% | 63.59x |
| automaatic.com | 1.04% | 62.68x |
| findsimilar.com | 7.34% | 55.14x |
| ageful.com | 1.44% | 52.87x |
| cybermondaylive.net | 1.43% | 52.10x |
| shopping.net | 1.32% | 49.70x |
| frequent-ads.com | 7.35% | 49.55x |
| halfeddie.com | 1.41% | 48.00x |
| autoversed.com | 1.84% | 46.87x |
Composition Percentage:
The overlap percentage between the Black Friday Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Want to see more of the websites the Black Friday Comparison Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black Friday Comparison Shoppers audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.08% | 29.15x |
| Pharmacy | 0.40% | 28.07x |
| Cuba & Mexico Media | 0.10% | 26.24x |
| Discount Shopping | 0.31% | 25.34x |
| Fashion & Retail | 0.24% | 25.25x |
| Party Suppliers | 0.07% | 22.53x |
| Women Shoppers | 0.59% | 22.18x |
| Natural & Healthy Living Researchers | 0.27% | 21.70x |
| Disease Cluster | 0.05% | 21.05x |
| Vitamin Shoppers | 0.05% | 19.44x |
Composition Percentage:
The overlap percentage between the Black Friday Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Want to see more of the Content Affinities the Black Friday Comparison Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Black Friday Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Black Friday Comparison Shoppers audience?
Sign Up