Explore the Black Friday Comparison Shoppers Audience
Below you'll find more information about the Black Friday Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Black Friday Comparison Shoppers audience.
INTERESTS
The Black Friday Comparison Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black Friday Comparison Shoppers audience is Flower Delivery Shoppers.
| Interest | Composition | Index |
| Flower Delivery Shoppers | 17.78% | 37.28x |
| Home Goods Supercenter Shoppers | 20.29% | 34.77x |
| Prepaid Smartphone Shoppers | 18.70% | 33.56x |
| Apartment Furniture Shoppers | 15.90% | 32.68x |
| Department Store Shoppers | 22.15% | 32.35x |
| Budget Grocery Shoppers | 17.80% | 31.55x |
| Discount Big Box Shoppers | 14.84% | 30.06x |
| Flower & Gift Basket Shoppers | 20.72% | 29.98x |
| Big & Tall Men | 16.85% | 29.85x |
| Online Home Decor Shoppers | 5.20% | 29.61x |
Composition Percentage:
The overlap percentage between the Black Friday Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
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APPAREL RETAILERS
The Black Friday Comparison Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black Friday Comparison Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.16x |
| H&M | 0.02% | 1.12x |
| American Eagle Outfitters | 0.02% | 1.12x |
| J. Crew | 0.01% | 1.09x |
| Michael Kors | 0.01% | 1.06x |
| Maurices | 0.04% | 1.03x |
| White House Black Market | 0.02% | 1.03x |
| Aeropostale | 0.02% | 1.03x |
| LOFT | 0.01% | 1.02x |
| Gymboree | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the Black Friday Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
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WEBSITES
The Black Friday Comparison Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black Friday Comparison Shoppers audience is findsimilar.com.
| Website | Composition | Index |
| findsimilar.com | 1.40% | 68.67x |
| newstrackerdaily.com | 3.06% | 44.66x |
| healthtopquestions.com | 1.02% | 44.20x |
| homes.com | 3.44% | 37.95x |
| myfoodandfamily.com | 1.66% | 37.49x |
| televisa.com | 1.07% | 37.37x |
| wayfair.com | 8.95% | 35.00x |
| auto.com | 2.22% | 34.26x |
| poplively.com | 3.64% | 33.24x |
| lavibra.com | 1.63% | 32.06x |
Composition Percentage:
The overlap percentage between the Black Friday Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black Friday Comparison Shoppers audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 0.95% | 23.30x |
| Central & South American News | 1.28% | 21.86x |
| Peru Media | 1.63% | 18.25x |
| Spanish Health & Wellness | 1.04% | 18.14x |
| Promo Codes | 0.19% | 14.90x |
| Shopping Catalogs | 0.11% | 14.36x |
| Gossip & Entertainment | 3.23% | 12.66x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.68% | 12.09x |
| Appliances & Reviews | 2.41% | 11.96x |
| Car Shopping | 5.00% | 11.26x |
Composition Percentage:
The overlap percentage between the Black Friday Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
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DEMOGRAPHICS
The Black Friday Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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