Dstillery Audiences

BLACK FRIDAY COMPARISON SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Black Friday Comparison Shoppers Audience

Below you'll find more information about the Black Friday Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Black Friday Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Comparison Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 32.05% 34.92x
Online Home Decor Shoppers 28.45% 33.91x
Bargain Shopping Researchers 28.35% 32.22x
Discount Big Box Shoppers 33.07% 32.13x
Christmas Lights Shoppers 33.24% 32.05x
Heart Surgery Researchers 31.56% 31.54x
Budget Grocery Shoppers 34.62% 31.44x
Orlando Activities Researchers 23.86% 31.41x
TV Game Show Fans 33.03% 30.18x
Big Box Shoppers 35.92% 30.15x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Comparison Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 2.03x
Mens Wearhouse 0.03% 1.21x
Aeropostale 0.02% 1.18x
Chicos 0.02% 1.11x
Hollister 0.01% 1.07x
Carhartt 0.22% 1.07x
LOFT 0.02% 1.03x
Express 0.02% 1.00x
Old Navy 0.03% 0.99x
Talbots 0.01% 0.97x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Comparison Shoppers audience is zubican.com.

Website Composition Index
zubican.com 1.04% 63.66x
healthnfitness.net 4.82% 63.59x
automaatic.com 1.04% 62.68x
findsimilar.com 7.34% 55.14x
ageful.com 1.44% 52.87x
cybermondaylive.net 1.43% 52.10x
shopping.net 1.32% 49.70x
frequent-ads.com 7.35% 49.55x
halfeddie.com 1.41% 48.00x
autoversed.com 1.84% 46.87x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Comparison Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.08% 29.15x
Pharmacy 0.40% 28.07x
Cuba & Mexico Media 0.10% 26.24x
Discount Shopping 0.31% 25.34x
Fashion & Retail 0.24% 25.25x
Party Suppliers 0.07% 22.53x
Women Shoppers 0.59% 22.18x
Natural & Healthy Living Researchers 0.27% 21.70x
Disease Cluster 0.05% 21.05x
Vitamin Shoppers 0.05% 19.44x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female