Dstillery Audiences

BLACK FRIDAY COMPARISON SHOPPERS

Audience Size: 2 Million Devices

Explore the Black Friday Comparison Shoppers Audience

Below you'll find more information about the Black Friday Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Black Friday Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Comparison Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 12.91% 35.75x
Apartment Furniture Shoppers 7.43% 32.47x
Flower Delivery Shoppers 9.85% 30.23x
Discount Big Box Shoppers 16.85% 29.88x
Cold and Flu Prevention Researchers 10.90% 29.70x
Kids Clothing Shoppers 7.95% 29.64x
Restaurant Menu Researchers 11.77% 28.89x
Big & Tall Men 16.46% 27.63x
Prepaid Smartphone Shoppers 14.99% 27.61x
Home Goods Supercenter Shoppers 12.25% 27.53x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Comparison Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.11x
Maurices 0.02% 1.07x
Gymboree 0.01% 0.95x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Comparison Shoppers audience is mdzol.com.

Website Composition Index
mdzol.com 2.62% 45.79x
lavibra.com 1.09% 42.63x
shop411.com 1.80% 35.95x
independentespanol.com 1.24% 35.79x
poplively.com 1.49% 35.37x
lasestrellas.tv 1.16% 33.12x
iseecars.com 1.87% 31.56x
infobae.com 4.59% 28.87x
locksmithofhearts.com 1.09% 28.82x
laopinion.com 4.19% 28.36x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Comparison Shoppers audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.63% 27.46x
Central & South American News 1.18% 21.59x
Spanish Health & Wellness 0.86% 19.91x
Peru Media 1.53% 15.45x
Promo Codes 0.05% 13.82x
Shopping Catalogs 0.23% 13.28x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.82% 12.86x
Appliances & Reviews 1.46% 11.76x
Sports - Climbing, Non-traditional 2.81% 10.97x
Gossip & Entertainment 3.27% 10.76x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female