Dstillery Audiences

BLACK FRIDAY COMPARISON SHOPPERS

Audience Size: 2 Million Devices

Explore the Black Friday Comparison Shoppers Audience

Below you'll find more information about the Black Friday Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Black Friday Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Comparison Shoppers audience is Flower Delivery Shoppers.

Interest Composition Index
Flower Delivery Shoppers 17.78% 37.28x
Home Goods Supercenter Shoppers 20.29% 34.77x
Prepaid Smartphone Shoppers 18.70% 33.56x
Apartment Furniture Shoppers 15.90% 32.68x
Department Store Shoppers 22.15% 32.35x
Budget Grocery Shoppers 17.80% 31.55x
Discount Big Box Shoppers 14.84% 30.06x
Flower & Gift Basket Shoppers 20.72% 29.98x
Big & Tall Men 16.85% 29.85x
Online Home Decor Shoppers 5.20% 29.61x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Comparison Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.16x
H&M 0.02% 1.12x
American Eagle Outfitters 0.02% 1.12x
J. Crew 0.01% 1.09x
Michael Kors 0.01% 1.06x
Maurices 0.04% 1.03x
White House Black Market 0.02% 1.03x
Aeropostale 0.02% 1.03x
LOFT 0.01% 1.02x
Gymboree 0.02% 0.97x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Comparison Shoppers audience is findsimilar.com.

Website Composition Index
findsimilar.com 1.40% 68.67x
newstrackerdaily.com 3.06% 44.66x
healthtopquestions.com 1.02% 44.20x
homes.com 3.44% 37.95x
myfoodandfamily.com 1.66% 37.49x
televisa.com 1.07% 37.37x
wayfair.com 8.95% 35.00x
auto.com 2.22% 34.26x
poplively.com 3.64% 33.24x
lavibra.com 1.63% 32.06x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Comparison Shoppers audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.95% 23.30x
Central & South American News 1.28% 21.86x
Peru Media 1.63% 18.25x
Spanish Health & Wellness 1.04% 18.14x
Promo Codes 0.19% 14.90x
Shopping Catalogs 0.11% 14.36x
Gossip & Entertainment 3.23% 12.66x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.68% 12.09x
Appliances & Reviews 2.41% 11.96x
Car Shopping 5.00% 11.26x
Composition Percentage: The overlap percentage between the Black Friday Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female