
Explore the Black Friday Deal Aggregator Shoppers Audience
Below you'll find more information about the Black Friday Deal Aggregator Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Black Friday Deal Aggregator Shoppers audience.

INTERESTS
As seen below, the leading interest for the Black Friday Deal Aggregator Shoppers audience is Holiday Season Department Store Deal Shoppers.
Interest | Composition | Index |
Holiday Season Department Store Deal Shoppers | 22.61% | 22.07x |
Holiday Season Home Improvement Deal Shoppers | 19.40% | 21.75x |
Holiday Season Low-Cost Retail Deal Shoppers | 18.92% | 20.63x |
Holiday Season Sporting Goods Deal Shoppers | 20.32% | 20.15x |
Holiday Season Electronics and Game Deal Shoppers | 17.31% | 18.27x |
Big Box Toy Shoppers | 29.88% | 12.69x |
Deal and Discount Aggregator Researchers | 12.67% | 12.63x |
Big Box Store Jewelry Sale Shoppers | 4.15% | 11.79x |
Discount Big Box Shoppers | 8.03% | 10.99x |
Department Store Shoppers | 9.77% | 10.88x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Black Friday Deal Aggregator Shoppers audience is American Eagle Outfitters.
Location | Composition | Index |
American Eagle Outfitters | 0.02% | 1.41x |
Michael Kors | 0.01% | 1.38x |
Old Navy | 0.03% | 1.35x |
Buckle | 0.02% | 1.28x |
Express | 0.02% | 1.26x |
Maurices | 0.03% | 1.26x |
Lane Bryant | 0.02% | 1.22x |
White House Black Market | 0.02% | 1.22x |
LOFT | 0.01% | 1.20x |
Gymboree | 0.01% | 1.18x |

WEBSITES
As seen below, the highest indexing website for the Black Friday Deal Aggregator Shoppers audience is theblackfriday.com.
Website | Composition | Index |
theblackfriday.com | 3.91% | 35.92x |
frequent-ads.com | 1.35% | 29.67x |
slickdeals.net | 11.25% | 14.66x |
ladysavings.com | 4.01% | 14.52x |
blackfriday.com | 9.29% | 14.00x |
theweeklyad.com | 1.35% | 13.98x |
hotcouponworld.com | 2.40% | 13.20x |
partycity.com | 1.56% | 12.83x |
passionforsavings.com | 2.29% | 12.50x |
dealnews.com | 2.14% | 12.41x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Black Friday Deal Aggregator Shoppers audience is Electronic Accessories.
Content Affinity | Composition | Index |
Electronic Accessories | 1.98% | 14.07x |
Rural Living | 0.02% | 10.38x |
Coupons | 4.97% | 10.21x |
Toys Shopping | 0.02% | 9.41x |
Visa & Immigration | 0.15% | 9.00x |
Women Shoppers | 0.05% | 8.97x |
Quebec Vacation Research Cluster | 0.02% | 8.82x |
Discount Shopping | 0.04% | 7.22x |
Big Box Retail | 34.40% | 5.66x |
Auto Body Upkeep & Repair Researchers | 0.04% | 5.44x |
