Dstillery Audiences

BLACK FRIDAY DEAL AGGREGATOR SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Black Friday Deal Aggregator Shoppers Audience

Below you'll find more information about the Black Friday Deal Aggregator Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Black Friday Deal Aggregator Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Aggregator Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Aggregator Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 22.61% 22.07x
Holiday Season Home Improvement Deal Shoppers 19.40% 21.75x
Holiday Season Low-Cost Retail Deal Shoppers 18.92% 20.63x
Holiday Season Sporting Goods Deal Shoppers 20.32% 20.15x
Holiday Season Electronics and Game Deal Shoppers 17.31% 18.27x
Big Box Toy Shoppers 29.88% 12.69x
Deal and Discount Aggregator Researchers 12.67% 12.63x
Big Box Store Jewelry Sale Shoppers 4.15% 11.79x
Discount Big Box Shoppers 8.03% 10.99x
Department Store Shoppers 9.77% 10.88x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Aggregator Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Aggregator Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.41x
Michael Kors 0.01% 1.38x
Old Navy 0.03% 1.35x
Buckle 0.02% 1.28x
Express 0.02% 1.26x
Maurices 0.03% 1.26x
Lane Bryant 0.02% 1.22x
White House Black Market 0.02% 1.22x
LOFT 0.01% 1.20x
Gymboree 0.01% 1.18x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Aggregator Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Aggregator Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 3.91% 35.92x
frequent-ads.com 1.35% 29.67x
slickdeals.net 11.25% 14.66x
ladysavings.com 4.01% 14.52x
blackfriday.com 9.29% 14.00x
theweeklyad.com 1.35% 13.98x
hotcouponworld.com 2.40% 13.20x
partycity.com 1.56% 12.83x
passionforsavings.com 2.29% 12.50x
dealnews.com 2.14% 12.41x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Aggregator Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 1.98% 14.07x
Rural Living 0.02% 10.38x
Coupons 4.97% 10.21x
Toys Shopping 0.02% 9.41x
Visa & Immigration 0.15% 9.00x
Women Shoppers 0.05% 8.97x
Quebec Vacation Research Cluster 0.02% 8.82x
Discount Shopping 0.04% 7.22x
Big Box Retail 34.40% 5.66x
Auto Body Upkeep & Repair Researchers 0.04% 5.44x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Aggregator Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female