Explore the Black Friday Deal Aggregator Shoppers Audience
Below you'll find more information about the Black Friday Deal Aggregator Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Black Friday Deal Aggregator Shoppers audience.
INTERESTS
The Black Friday Deal Aggregator Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black Friday Deal Aggregator Shoppers audience is Black Friday Big Box Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Big Box Deal Shoppers | 11.47% | 13.97x |
| Holiday Season Department Store Deal Shoppers | 35.79% | 13.40x |
| Holiday Season Home Improvement Deal Shoppers | 27.75% | 12.65x |
| Holiday Season Low-Cost Retail Deal Shoppers | 27.67% | 12.39x |
| Holiday Season Sporting Goods Deal Shoppers | 30.59% | 11.68x |
| Holiday Season Electronics and Game Deal Shoppers | 24.50% | 11.28x |
| Black Friday Deal Shoppers | 10.63% | 11.12x |
| Big Box Toy Shoppers | 30.12% | 11.12x |
| Deal and Discount Aggregator Researchers | 7.20% | 9.69x |
| Big Box Store Jewelry Sale Shoppers | 11.71% | 8.14x |
Composition Percentage:
The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Curious about what else the Black Friday Deal Aggregator Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Black Friday Deal Aggregator Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black Friday Deal Aggregator Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.31x |
| Maurices | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Want to find more of the Black Friday Deal Aggregator Shoppers audience in the real world?
Sign Up
WEBSITES
The Black Friday Deal Aggregator Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black Friday Deal Aggregator Shoppers audience is theblackfriday.com.
| Website | Composition | Index |
| theblackfriday.com | 4.06% | 31.84x |
| slickdeals.net | 11.77% | 17.17x |
| ladysavings.com | 1.66% | 13.14x |
| passionforsavings.com | 1.54% | 13.11x |
| dealnews.com | 1.82% | 12.94x |
| blackfriday.com | 9.60% | 11.64x |
| thekrazycouponlady.com | 14.47% | 9.63x |
| carnival.com | 1.46% | 8.15x |
| brickseek.com | 4.37% | 7.93x |
| hip2save.com | 3.49% | 7.45x |
Composition Percentage:
The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Want to see more of the websites the Black Friday Deal Aggregator Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black Friday Deal Aggregator Shoppers audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 1.39% | 14.00x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 11.32x |
| Coupons | 3.24% | 9.50x |
| Beach Vacations | 0.01% | 8.05x |
| Visa & Immigration | 0.07% | 6.84x |
| Big Box Retail | 23.22% | 5.73x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.05% | 4.51x |
| Custom Printing | 0.03% | 4.31x |
| Auto Body Upkeep & Repair Researchers | 0.02% | 4.12x |
| Nursing | 0.04% | 4.02x |
Composition Percentage:
The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Want to see more of the Content Affinities the Black Friday Deal Aggregator Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Black Friday Deal Aggregator Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Black Friday Deal Aggregator Shoppers audience?
Sign Up