Dstillery Audiences

BLACK FRIDAY DEAL AGGREGATOR SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Black Friday Deal Aggregator Shoppers Audience

Below you'll find more information about the Black Friday Deal Aggregator Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Black Friday Deal Aggregator Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Aggregator Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Aggregator Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 31.25% 30.23x
Holiday Season Department Store Deal Shoppers 32.82% 28.51x
Holiday Season Low-Cost Retail Deal Shoppers 32.32% 28.19x
Holiday Season Electronics and Game Deal Shoppers 29.46% 26.52x
Holiday Season Sporting Goods Deal Shoppers 28.68% 25.99x
Deal and Discount Aggregator Researchers 21.88% 21.27x
Discount Big Box Shoppers 21.86% 20.81x
Big Box Shoppers 22.37% 18.53x
Home Goods Supercenter Shoppers 22.20% 18.13x
Home Rug Shoppers 22.20% 18.12x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Aggregator Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Aggregator Shoppers audience is Maurices.

Location Composition Index
Maurices 0.07% 1.53x
Dressbarn 0.03% 1.50x
Old Navy 0.06% 1.43x
Express 0.03% 1.37x
Aeropostale 0.03% 1.34x
Lane Bryant 0.03% 1.28x
Carhartt 0.31% 1.23x
Mens Wearhouse 0.04% 1.22x
Victoria's Secret 0.04% 1.22x
Journeys 0.04% 1.19x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Aggregator Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Aggregator Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 5.90% 47.98x
frequent-ads.com 6.28% 42.31x
bestblackfriday.com 4.33% 34.84x
blackfriday.com 13.14% 25.48x
thecouponingcouple.com 1.58% 21.17x
partycity.com 9.42% 20.87x
toysrus.com 1.71% 20.77x
costcoinsider.com 1.41% 20.69x
techbargains.com 1.26% 20.44x
ladysavings.com 5.38% 20.20x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Aggregator Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.26% 16.98x
Electronic Accessories 3.14% 15.76x
Custom Gifts 0.04% 15.21x
Party Suppliers 0.05% 14.89x
Fashion & Retail 0.12% 12.84x
Coupons 9.77% 12.40x
Visa & Immigration 0.27% 12.15x
Mobile Phone Networks 0.06% 12.14x
Women Shoppers 0.31% 12.00x
Rural Living 0.03% 11.70x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Aggregator Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female