Dstillery Audiences

BLACK FRIDAY DEAL AGGREGATOR SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Black Friday Deal Aggregator Shoppers Audience

Below you'll find more information about the Black Friday Deal Aggregator Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Black Friday Deal Aggregator Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Aggregator Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Aggregator Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 15.87% 15.93x
Holiday Season Home Improvement Deal Shoppers 11.59% 14.93x
Holiday Season Low-Cost Retail Deal Shoppers 12.11% 13.89x
Holiday Season Sporting Goods Deal Shoppers 12.90% 13.05x
Holiday Season Electronics and Game Deal Shoppers 10.64% 12.12x
Big Box Toy Shoppers 28.92% 10.35x
Big Box Store Jewelry Sale Shoppers 0.54% 9.96x
Deal and Discount Aggregator Researchers 8.35% 8.61x
Coupon Researchers 4.42% 8.13x
Discount Big Box Shoppers 3.86% 7.29x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Aggregator Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Aggregator Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.63x
Dressbarn 0.01% 1.48x
Buckle 0.02% 1.39x
Gymboree 0.02% 1.22x
Express 0.02% 1.11x
Journeys 0.02% 1.10x
Aeropostale 0.01% 1.07x
Zumiez 0.02% 1.07x
Maurices 0.03% 1.03x
Mens Wearhouse 0.01% 1.02x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Aggregator Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Aggregator Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 1.67% 30.29x
slickdeals.net 12.02% 17.17x
dealnews.com 1.70% 12.37x
ladysavings.com 2.21% 12.30x
blackfriday.com 3.28% 11.23x
passionforsavings.com 1.31% 11.20x
hotcouponworld.com 1.37% 10.99x
carnival.com 1.58% 8.17x
brickseek.com 5.87% 8.14x
thekrazycouponlady.com 7.20% 7.93x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Aggregator Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 1.38% 13.64x
Coupons 2.91% 8.52x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 5.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 5.48x
Auto Body Upkeep & Repair Researchers 0.02% 5.35x
Big Box Retail 21.14% 5.10x
Women Shoppers 0.01% 4.99x
China Cluster 0.82% 4.67x
Spanish Health & Wellness 0.20% 4.41x
Quebec Hunting & Outdoors Cluster 0.04% 4.41x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Aggregator Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female