Dstillery Audiences

BLACK FRIDAY DEAL AGGREGATOR SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Black Friday Deal Aggregator Shoppers Audience

Below you'll find more information about the Black Friday Deal Aggregator Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Black Friday Deal Aggregator Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Aggregator Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Aggregator Shoppers audience is Black Friday Big Box Deal Shoppers.

Interest Composition Index
Black Friday Big Box Deal Shoppers 11.47% 13.97x
Holiday Season Department Store Deal Shoppers 35.79% 13.40x
Holiday Season Home Improvement Deal Shoppers 27.75% 12.65x
Holiday Season Low-Cost Retail Deal Shoppers 27.67% 12.39x
Holiday Season Sporting Goods Deal Shoppers 30.59% 11.68x
Holiday Season Electronics and Game Deal Shoppers 24.50% 11.28x
Black Friday Deal Shoppers 10.63% 11.12x
Big Box Toy Shoppers 30.12% 11.12x
Deal and Discount Aggregator Researchers 7.20% 9.69x
Big Box Store Jewelry Sale Shoppers 11.71% 8.14x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Aggregator Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Aggregator Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.31x
Maurices 0.02% 1.22x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Aggregator Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Aggregator Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 4.06% 31.84x
slickdeals.net 11.77% 17.17x
ladysavings.com 1.66% 13.14x
passionforsavings.com 1.54% 13.11x
dealnews.com 1.82% 12.94x
blackfriday.com 9.60% 11.64x
thekrazycouponlady.com 14.47% 9.63x
carnival.com 1.46% 8.15x
brickseek.com 4.37% 7.93x
hip2save.com 3.49% 7.45x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Aggregator Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 1.39% 14.00x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 11.32x
Coupons 3.24% 9.50x
Beach Vacations 0.01% 8.05x
Visa & Immigration 0.07% 6.84x
Big Box Retail 23.22% 5.73x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 4.51x
Custom Printing 0.03% 4.31x
Auto Body Upkeep & Repair Researchers 0.02% 4.12x
Nursing 0.04% 4.02x
Composition Percentage: The overlap percentage between the Black Friday Deal Aggregator Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Aggregator Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Aggregator Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female