Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 22.32% 21.76x
Country Music Fans 25.48% 21.06x
Discount Big Box Shoppers 21.93% 19.83x
Misc-Deal Seekers or Coupon Shoppers 21.51% 19.78x
Law Enforcement Officers 23.32% 18.68x
Cord Cutters 22.74% 18.15x
Big Box Shoppers 22.76% 17.91x
Coupon Researchers 20.91% 17.71x
Streaming Radio Listeners 20.16% 17.67x
Breast Cancer Fund Raisers 17.34% 17.37x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.63x
Carhartt 0.08% 1.31x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 1.36% 42.97x
theblackfriday.com 8.18% 39.03x
pl8pic.com 1.49% 27.23x
fox46charlotte.com 1.08% 25.72x
lordsofpain.net 1.05% 23.80x
lifedaily.com 1.45% 23.60x
theindychannel.com 4.85% 23.26x
whotv.com 2.17% 22.80x
tiffinohio.net 2.32% 21.61x
lifenews.com 4.34% 21.52x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 17.87x
Cheerleading 0.06% 14.73x
Electronic Accessories 3.59% 13.92x
Memes & Comedy 0.03% 13.32x
Assorted Topics (Freebies, Gardens, Jewelry) 3.98% 13.24x
Natural & Healthy Living Researchers 0.16% 13.19x
Toys Shopping 0.49% 12.70x
Homeschooling 0.03% 12.19x
Coupons 11.33% 12.06x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 11.97x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female