Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 14.82% 23.18x
2020 Holiday Season Sale News Researchers 12.95% 21.48x
Breast Cancer Fund Raisers 5.78% 19.63x
Advertising Professionals 9.20% 19.46x
Apartment Furniture Shoppers 9.37% 19.26x
Holiday Season Low-Cost Retail Deal Shoppers 14.22% 19.16x
TV Advertising Professionals 7.10% 18.84x
Discount Big Box Shoppers 9.30% 18.84x
Cord Cutters 12.05% 18.78x
Kids Clothing Shoppers 11.00% 18.76x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.52x
The Childrens Place 0.01% 1.41x
Buckle 0.03% 1.35x
Mens Wearhouse 0.02% 1.30x
Gap 0.01% 1.25x
American Eagle Outfitters 0.02% 1.21x
Lane Bryant 0.01% 1.16x
LOFT 0.01% 1.15x
Journeys 0.03% 1.12x
Victoria's Secret 0.02% 1.05x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 1.06% 49.34x
theblackfriday.com 2.63% 47.78x
ninerecipes.com 1.02% 23.32x
passionforsavings.com 2.62% 22.37x
kait8.com 1.58% 21.99x
raycommedia.com 1.09% 20.96x
soapdirt.com 1.19% 20.76x
wthitv.com 2.10% 19.79x
wgem.com 1.08% 19.51x
wbko.com 1.71% 19.34x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 1.84% 14.01x
Fire Fighting 0.05% 12.50x
Unique & Personalized Fashion 0.21% 12.21x
Coupons 4.98% 11.39x
Beach Vacations 0.04% 9.72x
Northern California Cluster 4.34% 8.80x
Central California Cluster 1.08% 8.78x
Missouri Travel & Outdoors Cluster 6.10% 8.70x
Healthy Eating Researchers 0.04% 8.64x
Tennessee Cluster 9.79% 8.50x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female