Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 18.82% 13.00x
Budget Wireless Shoppers 22.29% 12.64x
Engagement Ring Shoppers 25.43% 12.06x
As Seen on TV Shoppers 24.71% 11.85x
Sale Seekers 15.88% 11.11x
Intimates Shoppers 24.24% 10.64x
Mortgage Researchers 20.51% 10.60x
Budget Mobile Phone Researchers 20.68% 10.59x
Budget Grocery Shoppers 17.44% 10.55x
Kids Clothing Shoppers 19.14% 10.44x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.46x
Carhartt 0.23% 1.29x
Aeropostale 0.03% 1.20x
Dressbarn 0.04% 1.07x
Lane Bryant 0.03% 1.05x
Eddie Bauer 0.01% 1.00x
American Eagle Outfitters 0.04% 0.95x
Charlotte Russe 0.01% 0.93x
Old Navy 0.05% 0.91x
Gymboree 0.02% 0.85x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is shop.hobbylobby.com.

Website Composition Index
shop.hobbylobby.com 0.64% 61.81x
reservepigeonforge.com 0.24% 61.52x
gatlinburg.com 0.21% 60.49x
littlecaesars.com 0.18% 58.19x
fivebelow.com 0.53% 57.85x
ashleyfurniturehomestore.com 0.24% 57.32x
reservebranson.com 0.19% 56.34x
ladysavings.com 0.16% 56.15x
wholesalehalloweencostumes.com 0.11% 55.33x
hibbett.com 0.54% 55.12x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.26% 16.49x
ISPs & Local Services 0.15% 9.99x
Toys Shopping 5.81% 9.95x
Discount Shopping 6.66% 9.84x
Quinceanera Planning 0.06% 9.73x
As Seen On TV Products 0.11% 9.63x
Home Improvement Contractor 2.41% 9.60x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.91% 9.25x
Coupons 12.11% 9.07x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.54% 9.06x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999