Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Country Music Fans.

Interest Composition Index
Country Music Fans 22.16% 47.61x
Sale Seekers 23.13% 44.68x
Discount Big Box Shoppers 24.59% 40.93x
Misc-Deal Seekers or Coupon Shoppers 21.55% 40.60x
Cord Cutters 18.57% 38.98x
Law Enforcement Officers 20.08% 38.84x
Back Pain Sufferers 20.61% 37.49x
Streaming Radio Listeners 17.72% 36.43x
Big Box Shoppers 23.80% 36.14x
Liberal News Readers 14.14% 35.91x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.73x
Michael Kors 0.01% 1.68x
Gymboree 0.01% 1.67x
LOFT 0.01% 1.63x
Dressbarn 0.01% 1.57x
White House Black Market 0.02% 1.55x
Journeys 0.03% 1.43x
Zumiez 0.01% 1.39x
Carhartt 0.16% 1.31x
Victoria's Secret 0.02% 1.27x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 1.65% 45.15x
theblackfriday.com 11.52% 38.35x
kspr.com 1.02% 35.25x
ksfy.com 1.07% 27.57x
samoanews.com 1.00% 25.90x
pl8pic.com 2.02% 25.59x
fox46charlotte.com 1.59% 25.08x
lifedaily.com 2.01% 23.34x
delishcooks.com 1.13% 23.22x
ktvo.com 1.44% 23.13x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.20% 24.61x
Natural & Healthy Living Researchers 0.33% 22.59x
Toys Shopping 0.86% 20.16x
Electronic Accessories 4.80% 20.15x
Assorted Topics (Freebies, Gardens, Jewelry) 4.89% 19.70x
Mobile Phone Networks 0.34% 18.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 17.81x
Beach Vacations 0.42% 17.05x
South Carolina Beach Travel 0.25% 16.68x
Coupons 13.57% 16.67x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female