Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 24.94% 17.68x
Misc-Deal Seekers or Coupon Shoppers 22.77% 17.68x
Country Music Fans 22.59% 17.18x
Discount Big Box Shoppers 24.39% 16.80x
Coupon Researchers 22.26% 16.52x
Big Box Shoppers 24.58% 15.84x
Bargain Shopping Researchers 20.11% 15.71x
Smoky Mountains Trip Planners 23.43% 14.95x
Price Conscious Grocery Shoppers 20.43% 14.71x
Budget Grocery Shoppers 20.13% 14.26x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.83x
The Childrens Place 0.02% 1.55x
Buckle 0.01% 1.45x
Carhartt 0.19% 1.41x
Express 0.01% 1.22x
Journeys 0.01% 1.10x
Old Navy 0.01% 1.07x
Victoria's Secret 0.01% 0.87x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 3.35% 40.53x
theblackfriday.com 22.41% 27.91x
allthingstarget.com 1.27% 18.72x
familytreasuredrecipes.com 1.43% 18.00x
dunhamssports.com 2.58% 17.48x
thecouponingcouple.com 2.49% 17.24x
wbko.com 3.93% 17.17x
kspr.com 1.69% 16.99x
scsun-news.com 1.18% 16.95x
visitmysmokies.com 2.28% 16.91x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 6.12% 12.91x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 12.44x
Coupons 13.90% 11.79x
Rural Living 0.02% 11.09x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 10.60x
Toys Shopping 1.42% 10.55x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.38% 10.29x
Cheerleading 0.45% 9.99x
South Carolina Beach Travel 1.07% 9.93x
Assorted Topics (Freebies, Gardens, Jewelry) 8.85% 9.72x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female