Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 20.43% 21.94x
Country Music Fans 24.99% 21.89x
Misc-Deal Seekers or Coupon Shoppers 18.01% 20.33x
Law Enforcement Officers 24.19% 19.81x
2020 Holiday Season Sale News Researchers 18.64% 19.51x
Discount Big Box Shoppers 20.38% 19.40x
Cord Cutters 20.52% 19.21x
Streaming Radio Listeners 20.03% 18.48x
Liberal News Readers 17.57% 17.99x
Breast Cancer Fund Raisers 15.90% 17.55x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.41x
Maurices 0.06% 1.27x
Carhartt 0.31% 1.24x
Chicos 0.03% 1.21x
Old Navy 0.05% 1.18x
Talbots 0.01% 1.09x
The Childrens Place 0.03% 1.02x
American Eagle Outfitters 0.02% 0.98x
Dressbarn 0.02% 0.93x
Banana Republic 0.02% 0.92x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 1.20% 44.50x
theblackfriday.com 5.16% 41.99x
theindychannel.com 2.35% 27.49x
lifenews.com 2.23% 25.76x
goodietravel.com 1.11% 25.37x
tiffinohio.net 1.38% 24.76x
bestblackfriday.com 3.03% 24.37x
iheartvip.com 1.14% 23.78x
passionforsavings.com 4.95% 23.08x
healthy-holistic-living.com 1.15% 23.05x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Assorted Topics (Freebies, Gardens, Jewelry).

Content Affinity Composition Index
Assorted Topics (Freebies, Gardens, Jewelry) 2.45% 14.26x
Food Cluster 0.03% 13.62x
Electronic Accessories 2.77% 13.54x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.14% 13.36x
Unique & Personalized Fashion 0.34% 12.97x
Natural & Healthy Living Researchers 0.16% 12.79x
Mobile Phone Networks 0.06% 12.10x
Beach Vacations 0.16% 12.05x
Rural Living 0.03% 11.67x
Coupons 9.15% 11.31x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female