Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 20.46% 14.09x
Budget Wireless Shoppers 21.46% 13.56x
Sale Seekers 18.30% 12.87x
Engagement Ring Shoppers 23.90% 12.72x
Coupon Researchers 18.60% 12.57x
Misc-Deal Seekers or Coupon Shoppers 17.02% 12.36x
As Seen on TV Shoppers 20.81% 12.35x
Budget Grocery Shoppers 18.83% 11.92x
Myrtle Beach Trip Planners 18.38% 11.75x
Price Conscious Grocery Shoppers 18.43% 11.74x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.33x
Carhartt 0.17% 1.26x
Lane Bryant 0.05% 1.13x
Dressbarn 0.05% 1.11x
Express Outlets 0.00% 1.11x
Columbia 0.01% 1.08x
Journeys 0.04% 1.05x
Aeropostale 0.02% 1.00x
Mens Wearhouse 0.23% 0.99x
Old Navy 0.06% 0.96x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is academy.com.

Website Composition Index
academy.com 1.63% 44.72x
fleetfarm.com 1.21% 41.97x
lozo.com 1.85% 40.42x
hhgregg.com 1.19% 38.76x
forthemommas.com 1.43% 34.48x
belk.com 1.10% 32.27x
aarons.com 1.67% 31.68x
gordmans.com 1.35% 30.55x
seaworldparks.com 1.26% 29.44x
samsclub.com 2.71% 29.34x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.23% 17.51x
Discount Shopping 4.76% 11.09x
ISPs & Local Services 0.10% 11.07x
As Seen On TV Products 0.10% 11.03x
Home Improvement Contractor 1.72% 10.92x
Coupons 13.83% 10.92x
Toys Shopping 5.07% 10.63x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.85% 10.33x
Decoration & Fabric 0.04% 10.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 9.61x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female