Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 20.28% 14.23x
Budget Wireless Shoppers 21.96% 13.73x
Engagement Ring Shoppers 24.14% 13.04x
Sale Seekers 17.85% 12.81x
As Seen on TV Shoppers 22.75% 12.61x
Coupon Researchers 18.52% 12.14x
Misc-Deal Seekers or Coupon Shoppers 16.69% 12.02x
Budget Grocery Shoppers 18.36% 11.81x
Price Conscious Grocery Shoppers 18.07% 11.62x
Budget Mobile Phone Researchers 20.19% 11.39x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.51x
Express Outlets 0.00% 1.40x
Carhartt 0.28% 1.30x
Aeropostale 0.03% 1.06x
American Eagle Outfitters 0.06% 1.05x
Lane Bryant 0.04% 1.04x
Columbia 0.01% 1.04x
Dressbarn 0.04% 0.99x
Hollister 0.01% 0.98x
LL Bean 0.01% 0.95x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.11% 48.35x
academy.com 2.28% 47.87x
fleetfarm.com 1.64% 43.78x
hhgregg.com 1.62% 41.02x
puppyfind.com 1.04% 39.98x
lozo.com 2.37% 38.83x
slumberland.com 1.20% 38.45x
forthemommas.com 1.61% 35.41x
gordmans.com 1.65% 32.67x
belk.com 1.43% 32.67x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.27% 17.15x
As Seen On TV Products 0.11% 10.57x
ISPs & Local Services 0.12% 10.42x
Coupons 14.08% 10.33x
Quinceanera Planning 0.06% 10.33x
Discount Shopping 5.82% 10.32x
Home Improvement Contractor 2.11% 10.27x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.93% 10.19x
Toys Shopping 5.97% 10.12x
Decoration & Fabric 0.04% 9.78x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female