Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Country Music Fans.

Interest Composition Index
Country Music Fans 29.18% 16.76x
Sale Seekers 25.19% 15.95x
Discount Big Box Shoppers 25.57% 15.04x
Misc-Deal Seekers or Coupon Shoppers 25.52% 15.02x
Law Enforcement Officers 24.76% 14.20x
South Carolina Gamecocks Fans 20.43% 13.99x
Smoky Mountains Trip Planners 24.28% 13.98x
Big Box Shoppers 25.81% 13.98x
Back Pain Sufferers 25.34% 13.96x
Cord Cutters 23.14% 13.89x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.56x
Buckle 0.02% 1.54x
Mens Wearhouse 0.02% 1.42x
Carhartt 0.26% 1.38x
The Childrens Place 0.02% 1.36x
Dressbarn 0.02% 1.33x
Express 0.02% 1.25x
Lane Bryant 0.01% 1.21x
Journeys 0.02% 1.20x
Aeropostale 0.01% 1.18x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 2.01% 33.81x
theblackfriday.com 14.19% 27.00x
kspr.com 1.60% 22.75x
visitmysmokies.com 1.37% 19.61x
ksfy.com 1.83% 18.75x
dunhamssports.com 1.41% 18.66x
ktvo.com 1.95% 18.62x
jocoreport.com 1.91% 18.58x
kalb.com 4.87% 18.23x
relayhero.com 1.27% 18.21x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 11.49x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.13% 10.86x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.30% 10.72x
Electronic Accessories 5.16% 10.30x
Home Improvement Contractor 0.03% 10.05x
Assorted Topics (Freebies, Gardens, Jewelry) 7.69% 9.29x
Missouri Travel & Outdoors Cluster 11.29% 9.17x
Assorted Topics (Car News, Animals, Viral Media) 0.96% 9.11x
Coupons 14.41% 9.06x
Cheerleading 0.21% 9.05x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female