Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 21.78% 19.76x
Country Music Fans 24.78% 19.45x
Misc-Deal Seekers or Coupon Shoppers 20.17% 18.47x
Discount Big Box Shoppers 21.84% 17.87x
Law Enforcement Officers 23.97% 17.32x
2020 Holiday Season Sale News Researchers 17.42% 16.65x
Streaming Radio Listeners 20.02% 16.59x
Cord Cutters 23.01% 16.58x
Coupon Researchers 18.76% 16.20x
Liberal News Readers 17.23% 16.05x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.72x
Journeys 0.02% 1.27x
Lane Bryant 0.01% 1.26x
Mens Wearhouse 0.02% 1.23x
Carhartt 0.15% 1.20x
Aeropostale 0.01% 1.19x
Buckle 0.01% 1.16x
American Eagle Outfitters 0.01% 1.14x
Victoria's Secret 0.02% 1.13x
The Childrens Place 0.02% 1.13x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 1.37% 43.26x
theblackfriday.com 6.58% 40.80x
pl8pic.com 1.11% 29.47x
theindychannel.com 3.65% 25.43x
whotv.com 1.58% 24.46x
bestblackfriday.com 4.68% 23.34x
tiffinohio.net 1.78% 23.31x
lifenews.com 3.16% 23.20x
goodietravel.com 1.48% 22.69x
passionforsavings.com 6.05% 21.94x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 21.01x
Networking Marketing 0.07% 14.16x
Natural & Healthy Living Researchers 0.19% 13.53x
Electronic Accessories 3.49% 13.18x
Assorted Topics (Freebies, Gardens, Jewelry) 3.04% 12.85x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.19% 12.37x
Toys Shopping 0.38% 11.92x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 11.64x
Illinois Education 0.03% 11.55x
Party Suppliers 0.17% 11.19x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female