Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Country Music Fans.

Interest Composition Index
Country Music Fans 20.84% 21.42x
2020 Holiday Season Sale News Researchers 16.68% 21.05x
Misc-Deal Seekers or Coupon Shoppers 16.74% 20.10x
Liberal News Readers 11.38% 19.29x
Streaming Radio Listeners 15.25% 19.10x
Cord Cutters 16.02% 18.63x
Law Enforcement Officers 17.98% 17.94x
Holiday Season Low-Cost Retail Deal Shoppers 15.93% 17.76x
Discount Big Box Shoppers 12.86% 17.52x
Breast Cancer Fund Raisers 9.67% 17.26x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.85x
J. Crew 0.01% 1.43x
Maurices 0.05% 1.41x
Buckle 0.02% 1.28x
American Eagle Outfitters 0.02% 1.23x
Forever 21 0.01% 1.21x
LOFT 0.02% 1.19x
Old Navy 0.03% 1.18x
Carhartt 0.22% 1.16x
Victoria's Secret 0.03% 1.12x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 1.06% 42.67x
theblackfriday.com 4.71% 42.47x
wgem.com 1.53% 20.31x
passionforsavings.com 3.69% 20.23x
wbrz.com 1.11% 19.70x
gamestop.com 1.54% 19.31x
greatandhra.com 1.37% 18.26x
wmcactionnews5.com 1.96% 18.25x
wbko.com 2.15% 18.20x
krcgtv.com 2.23% 17.94x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 2.27% 14.17x
Toys Shopping 0.03% 12.94x
Unique & Personalized Fashion 0.28% 12.29x
Coupons 6.46% 11.68x
Consumer Rewards 0.04% 10.82x
Tennessee Cluster 10.93% 8.89x
Missouri Travel & Outdoors Cluster 6.58% 8.86x
Indiana Finance & Business Cluster 4.87% 8.85x
Beach Vacations 0.05% 8.73x
Assorted Topics (Freebies, Gardens, Jewelry) 1.19% 8.71x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female