Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 29.82% 14.81x
Discount Big Box Shoppers 29.74% 14.71x
Misc-Deal Seekers or Coupon Shoppers 25.91% 14.65x
Big Box Shoppers 27.61% 14.08x
Coupon Researchers 25.78% 14.02x
Bargain Shopping Researchers 23.07% 13.64x
Country Music Fans 20.54% 13.52x
Budget Grocery Shoppers 23.07% 13.13x
Smoky Mountains Trip Planners 22.27% 12.63x
Price Conscious Grocery Shoppers 24.31% 12.45x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.69x
Carhartt 0.32% 1.30x
Buckle 0.05% 1.27x
Dressbarn 0.03% 1.20x
Lane Bryant 0.03% 1.10x
Hollister 0.04% 1.08x
Journeys 0.08% 1.07x
Old Navy 0.06% 1.02x
The Childrens Place 0.06% 1.01x
Aeropostale 0.04% 1.00x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 3.92% 40.37x
theblackfriday.com 27.53% 26.64x
toysrus.com 1.30% 19.06x
passionforsavings.com 6.17% 17.00x
thecouponingcouple.com 2.08% 16.81x
allthingstarget.com 1.20% 16.63x
dunhamssports.com 2.97% 16.50x
harborfreight.com 1.14% 15.94x
passionatepennypincher.com 5.16% 15.67x
wbko.com 2.36% 15.63x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.06% 13.03x
Electronic Accessories 6.62% 11.48x
Decoration & Fabric 0.02% 11.41x
Coupons 12.77% 10.86x
ISPs & Local Services 0.01% 10.78x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 9.77x
Toys Shopping 2.10% 9.53x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.47% 9.51x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 9.44x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 9.36x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female