Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Country Music Fans.

Interest Composition Index
Country Music Fans 25.78% 18.30x
Sale Seekers 23.86% 17.86x
Misc-Deal Seekers or Coupon Shoppers 24.04% 17.14x
Discount Big Box Shoppers 23.83% 16.84x
Big Box Shoppers 24.05% 15.93x
Coupon Researchers 22.96% 15.70x
Back Pain Sufferers 21.65% 15.53x
Bargain Shopping Researchers 20.67% 15.42x
Smoky Mountains Trip Planners 25.38% 15.31x
Law Enforcement Officers 21.68% 14.84x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 2.00x
Buckle 0.01% 1.61x
Carhartt 0.24% 1.32x
Lane Bryant 0.01% 1.28x
Mens Wearhouse 0.02% 1.25x
Victoria's Secret 0.01% 1.24x
The Childrens Place 0.01% 1.18x
Dressbarn 0.01% 1.17x
Old Navy 0.02% 1.13x
Journeys 0.01% 1.05x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 2.61% 38.51x
theblackfriday.com 18.26% 28.42x
familytreasuredrecipes.com 1.18% 21.14x
visitmysmokies.com 1.91% 19.51x
allthingstarget.com 1.08% 19.23x
kspr.com 2.06% 19.20x
dunhamssports.com 2.03% 18.88x
missingkids.org 1.16% 18.65x
ktvo.com 2.20% 18.61x
wbko.com 4.29% 18.45x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 13.06x
Rural Living 0.02% 12.03x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 11.81x
Electronic Accessories 5.44% 11.73x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.12% 11.39x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.31% 10.94x
Coupons 14.17% 10.84x
Assorted Topics (Freebies, Gardens, Jewelry) 8.27% 10.52x
West Virginia News 10.86% 10.22x
Survey Websites 0.02% 10.18x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female