Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 19.87% 24.73x
Budget Wireless Shoppers 20.73% 23.13x
Budget Grocery Shoppers 15.96% 22.94x
Sale Seekers 17.91% 22.86x
Misc-Deal Seekers or Coupon Shoppers 17.25% 22.54x
Coupon Researchers 18.77% 22.52x
Engagement Ring Shoppers 21.92% 21.70x
Bargain Shopping Researchers 14.70% 21.00x
Price Conscious Grocery Shoppers 18.29% 20.74x
As Seen on TV Shoppers 18.20% 20.70x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Buckle.

Location Composition Index
Buckle 0.11% 1.42x
Mens Wearhouse 0.37% 1.08x
Journeys 0.03% 1.07x
Eddie Bauer 0.01% 1.02x
Dressbarn 0.03% 1.02x
Jos A. Bank Clothiers 0.21% 1.00x
Lane Bryant 0.04% 0.97x
Old Navy 0.05% 0.95x
Charlotte Russe 0.01% 0.92x
Zumiez 0.03% 0.90x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 1.13% 42.07x
academy.com 1.32% 35.03x
lozo.com 1.58% 33.81x
fleetfarm.com 1.02% 33.34x
forthemommas.com 1.33% 27.68x
aarons.com 1.33% 25.93x
yeswecoupon.com 1.11% 25.18x
passionforsavings.com 7.01% 25.01x
samsclub.com 2.34% 24.76x
seaworldparks.com 1.04% 23.78x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.19% 20.79x
ISPs & Local Services 0.07% 13.79x
Discount Shopping 3.87% 12.73x
Toys Shopping 4.42% 12.67x
Coupons 14.29% 12.62x
Home Improvement Contractor 1.39% 12.50x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.80% 12.11x
Decoration & Fabric 0.04% 11.71x
As Seen On TV Products 0.08% 11.62x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.34% 11.26x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female