Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 20.40% 24.31x
Misc-Deal Seekers or Coupon Shoppers 18.11% 22.96x
Budget Wireless Shoppers 19.91% 22.84x
Sale Seekers 19.39% 22.77x
Blu-ray & DVD Movie Shoppers 1.97% 22.75x
Budget Grocery Shoppers 16.85% 22.64x
Coupon Researchers 19.88% 22.51x
Price Conscious Grocery Shoppers 18.52% 21.29x
Bargain Shopping Researchers 15.82% 21.24x
Credit Union Researchers 20.14% 21.22x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.81x
Buckle 0.23% 1.51x
Carhartt 0.01% 1.32x
Eddie Bauer 0.03% 1.30x
Mens Wearhouse 0.50% 1.21x
Express Outlets 0.01% 1.19x
Aeropostale 0.06% 1.14x
Old Navy 0.10% 1.12x
Journeys 0.06% 1.10x
Levi Strauss 0.02% 1.09x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 1.62% 43.17x
academy.com 1.23% 40.51x
lozo.com 1.52% 39.77x
yeswecoupon.com 1.08% 31.53x
forthemommas.com 1.40% 30.19x
aarons.com 1.23% 29.71x
wpsdlocal6.com 1.03% 29.32x
passionforsavings.com 7.70% 28.28x
samsclub.com 2.22% 28.09x
itechdeals.com 1.03% 26.98x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.19% 20.65x
ISPs & Local Services 0.07% 14.53x
Coupons 15.49% 12.93x
Toys Shopping 4.40% 12.79x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.85% 12.77x
Discount Shopping 3.72% 12.75x
Home Improvement Contractor 1.34% 12.56x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.34% 12.46x
Decoration & Fabric 0.03% 11.44x
As Seen On TV Products 0.08% 10.90x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female