Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 22.53% 16.18x
Big Box Shoppers 22.30% 16.06x
Coupon Researchers 21.70% 15.89x
Misc-Deal Seekers or Coupon Shoppers 20.43% 15.78x
Sale Seekers 21.28% 15.69x
Budget Grocery Shoppers 18.84% 15.10x
Budget Wireless Shoppers 21.32% 14.89x
Bargain Shopping Researchers 17.96% 14.70x
Price Conscious Grocery Shoppers 20.23% 14.54x
Country Music Fans 17.66% 14.38x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Buckle.

Location Composition Index
Buckle 0.36% 1.62x
Belk 0.02% 1.44x
Mens Wearhouse 0.47% 1.18x
Lane Bryant 0.05% 1.16x
Express Outlets 0.01% 1.12x
White House Black Market 0.30% 1.08x
Eddie Bauer 0.03% 1.07x
Dressbarn 0.05% 1.04x
Talbots 0.04% 1.03x
Jos A. Bank Clothiers 0.24% 1.02x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 1.50% 32.34x
passionforsavings.com 6.24% 22.39x
toysrus.com 3.20% 19.69x
wvnstv.com 1.38% 19.65x
kspr.com 1.15% 19.26x
dollargeneral.com 1.31% 18.76x
thecouponingcouple.com 2.16% 18.71x
harborfreight.com 3.34% 18.10x
allthingstarget.com 1.04% 18.08x
couponcravings.com 1.42% 18.05x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.12% 13.57x
Coupons 13.03% 10.21x
ISPs & Local Services 0.04% 9.79x
Decoration & Fabric 0.03% 9.73x
Discount Shopping 2.29% 9.55x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.61% 9.46x
Toys Shopping 2.77% 9.31x
Home Improvement Contractor 0.79% 9.23x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 9.02x
Coupons & Family 4.49% 8.43x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female