Dstillery Audiences

BLACK FRIDAY DEAL SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Black Friday Deal Shoppers Audience

Below you'll find more information about the Black Friday Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Black Friday Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Deal Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 22.51% 18.19x
Misc-Deal Seekers or Coupon Shoppers 20.77% 17.78x
Sale Seekers 20.96% 17.61x
Coupon Researchers 22.22% 17.56x
Big Box Shoppers 22.65% 17.24x
Bargain Shopping Researchers 18.21% 16.46x
Country Music Fans 19.38% 16.45x
Budget Grocery Shoppers 18.69% 16.40x
Price Conscious Grocery Shoppers 20.55% 15.72x
Baby Products Buyers 21.05% 15.10x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.83x
Carhartt 0.09% 1.75x
Express Outlets 0.01% 1.41x
Dressbarn 0.04% 1.26x
Buckle 0.08% 1.25x
Journeys 0.05% 1.19x
Charlotte Russe 0.04% 1.19x
Eddie Bauer 0.02% 1.17x
Aeropostale 0.05% 1.11x
Talbots 0.03% 1.08x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Deal Shoppers audience is dealsofamerica.com.

Website Composition Index
dealsofamerica.com 1.14% 40.72x
theblackfriday.com 8.05% 32.62x
toysrus.com 2.35% 21.85x
passionforsavings.com 6.68% 21.54x
wvnstv.com 1.31% 20.83x
thecouponingcouple.com 2.06% 20.34x
passionatepennypincher.com 4.78% 19.69x
kspr.com 1.33% 19.39x
wbko.com 2.49% 19.00x
allthingstarget.com 1.08% 18.96x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.09% 14.36x
ISPs & Local Services 0.03% 12.24x
Coupons 12.75% 11.76x
Toys Shopping 2.33% 10.64x
Decoration & Fabric 0.02% 10.61x
Discount Shopping 1.61% 10.44x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 10.33x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.52% 10.32x
Electronic Accessories 5.49% 9.99x
Home Improvement Contractor 0.55% 9.87x
Composition Percentage: The overlap percentage between the Black Friday Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female