Dstillery Audiences

BLACK FRIDAY TECH DEAL SHOPPERS

Audience Size: 933 Thousand Devices

Explore the Black Friday Tech Deal Shoppers Audience

Below you'll find more information about the Black Friday Tech Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 933 thousand unique devices whose actions qualify for the Black Friday Tech Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Black Friday Tech Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black Friday Tech Deal Shoppers audience is Phone Accessory Shoppers.

Interest Composition Index
Phone Accessory Shoppers 48.98% 40.50x
Mac Users 16.58% 39.63x
Cyber Monday Shoppers 60.09% 37.27x
Mobile Phone Comparison Shoppers 44.44% 36.97x
Techies 27.58% 36.76x
2020 Holiday Season Sale News Researchers 50.69% 35.99x
Android Fans 43.38% 35.90x
HDTV Researchers 24.66% 35.83x
Camera Review Readers 31.89% 35.60x
Cord Cutters 17.50% 35.20x
Composition Percentage: The overlap percentage between the Black Friday Tech Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Black Friday Tech Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black Friday Tech Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black Friday Tech Deal Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.93x
Talbots 0.01% 1.38x
Old Navy 0.02% 1.32x
Gymboree 0.02% 1.22x
Journeys 0.02% 1.17x
Mens Wearhouse 0.01% 1.16x
Zumiez 0.02% 1.09x
Express 0.01% 1.00x
H&M 0.01% 0.97x
American Eagle Outfitters 0.01% 0.95x
Composition Percentage: The overlap percentage between the Black Friday Tech Deal Shoppers audience and the Location attribute.
Index: A comparison of the Black Friday Tech Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black Friday Tech Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black Friday Tech Deal Shoppers audience is liliputing.com.

Website Composition Index
liliputing.com 5.28% 54.33x
droid-life.com 17.82% 50.24x
theinventory.com 7.88% 48.99x
chromeunboxed.com 14.57% 48.00x
aboutchromebooks.com 1.07% 45.24x
sammobile.com 18.05% 44.43x
thurrott.com 3.31% 44.26x
9to5toys.com 3.68% 41.26x
betanews.com 1.80% 36.35x
notebookcheck.net 26.47% 35.53x
Composition Percentage: The overlap percentage between the Black Friday Tech Deal Shoppers audience and the Web attribute.
Index: A comparison of the Black Friday Tech Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black Friday Tech Deal Shoppers audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.44% 21.59x
Apple Blogs & Hacks 6.27% 14.93x
Technology News 17.30% 14.90x
Smartphones 37.32% 13.46x
Electronic Accessories 1.46% 12.55x
Build Your Own Computer Enthusiasts 13.80% 11.05x
Theme Park Tourism 5.00% 10.84x
Bags & Luggage 0.44% 10.53x
Data Centers 0.22% 10.01x
Australia & New Zealand Media 1.13% 8.99x
Composition Percentage: The overlap percentage between the Black Friday Tech Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Black Friday Tech Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black Friday Tech Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male