Explore the Black History Researchers Audience
Below you'll find more information about the Black History Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Black History Researchers audience.
INTERESTS
The Black History Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black History Researchers audience is Black-Owned Business Researchers.
| Interest | Composition | Index |
| Black-Owned Business Researchers | 42.61% | 17.69x |
| Hip Hop Fans | 24.65% | 15.64x |
| Urban Movie Channel Watchers | 36.18% | 11.85x |
| Readers of Jamaican Content | 13.25% | 11.58x |
| Cosmetics and Beauty Shoppers | 21.22% | 11.02x |
| Hanukkah Celebration Planners | 9.62% | 10.00x |
| Celebrity Gossip Fans | 8.50% | 9.92x |
| Atlanta United Fans | 8.47% | 9.60x |
| Discount Health Insurance Researchers | 10.27% | 9.59x |
| Law Enforcement Officers | 11.09% | 9.48x |
Composition Percentage:
The overlap percentage between the Black History Researchers audience and the Interest attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
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APPAREL RETAILERS
The Black History Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black History Researchers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.21x |
| Old Navy | 0.03% | 1.11x |
| H&M | 0.02% | 1.11x |
| Aeropostale | 0.02% | 1.07x |
| Victoria's Secret | 0.01% | 1.05x |
| Mens Wearhouse | 0.01% | 1.05x |
| Zumiez | 0.03% | 0.97x |
| Urban Outfitters | 0.02% | 0.97x |
| Lululemon | 0.01% | 0.96x |
| American Eagle Outfitters | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Black History Researchers audience and the Location attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
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WEBSITES
The Black History Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black History Researchers audience is blackbusiness.com.
| Website | Composition | Index |
| blackbusiness.com | 1.08% | 44.48x |
| blacknews.com | 2.58% | 42.91x |
| becauseofthemwecan.com | 2.77% | 33.30x |
| ebony.com | 7.41% | 33.21x |
| face2faceafrica.com | 4.59% | 29.80x |
| iloveoldschoolmusic.com | 6.26% | 27.15x |
| younghollywood.com | 3.00% | 26.65x |
| bible.org | 3.26% | 24.46x |
| rollingout.com | 3.53% | 24.41x |
| steveharveyfm.com | 2.54% | 23.58x |
Composition Percentage:
The overlap percentage between the Black History Researchers audience and the Web attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black History Researchers audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 0.08% | 11.88x |
| Philanthropy - Nonprofits | 0.04% | 9.35x |
| Caribbean Cluster | 1.19% | 8.54x |
| Online Learning | 0.02% | 8.23x |
| African American Celebrity Gossip | 48.17% | 8.09x |
| Historical Information - Museums & Libraries | 0.31% | 8.06x |
| Los Angeles Cluster | 0.04% | 7.78x |
| South Africa News Cluster | 0.55% | 7.46x |
| Liberal Media - Political Activism | 0.92% | 7.12x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.72% | 6.57x |
Composition Percentage:
The overlap percentage between the Black History Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
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DEMOGRAPHICS
The Black History Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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