Dstillery Audiences

BLACK HISTORY RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Black History Researchers Audience

Below you'll find more information about the Black History Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Black History Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black History Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black History Researchers audience is Black-Owned Business Researchers.

Interest Composition Index
Black-Owned Business Researchers 41.42% 18.29x
Hip Hop Fans 29.68% 17.31x
Readers of Jamaican Content 16.92% 12.32x
Atlanta United Fans 13.83% 11.24x
Urban Movie Channel Watchers 33.25% 10.96x
Discount Health Insurance Researchers 14.49% 10.02x
Readers of Muslim Content 14.72% 9.87x
Georgia Activities Researchers 10.52% 9.58x
Wig Shoppers 16.01% 8.96x
History Buffs 9.93% 8.76x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Interest attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black History Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black History Researchers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.03% 1.15x
Lane Bryant 0.02% 1.13x
H&M 0.01% 1.09x
Zumiez 0.01% 1.09x
Mens Wearhouse 0.03% 1.08x
Hollister 0.01% 1.07x
Express 0.02% 1.04x
Journeys 0.03% 1.03x
Aeropostale 0.01% 1.02x
Victoria's Secret 0.03% 0.98x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Location attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black History Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black History Researchers audience is blackbusiness.com.

Website Composition Index
blackbusiness.com 1.54% 45.57x
blacknews.com 5.83% 44.98x
blackthen.com 1.55% 38.52x
face2faceafrica.com 6.39% 31.97x
becauseofthemwecan.com 5.19% 31.89x
ebony.com 2.05% 30.58x
urbanislandz.com 1.51% 30.47x
allaboutlaughs.com 3.33% 28.07x
iloveoldschoolmusic.com 10.63% 27.42x
tvone.tv 3.03% 27.13x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Web attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black History Researchers audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.07% 16.98x
Natural & Healthy Living Researchers 0.19% 14.91x
African-American Hair 0.35% 13.05x
Caribbean Cluster 2.11% 9.54x
Fashion & Retail 0.09% 9.49x
Conscious Living 1.76% 9.36x
Party Suppliers 0.03% 9.30x
African American Celebrity Gossip 53.01% 9.09x
Liberal Media - Political Activism 1.93% 8.84x
South Africa News Cluster 1.05% 8.65x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black History Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male