Dstillery Audiences

BLACK HISTORY RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Black History Researchers Audience

Below you'll find more information about the Black History Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Black History Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black History Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black History Researchers audience is Black-Owned Business Researchers.

Interest Composition Index
Black-Owned Business Researchers 42.61% 17.69x
Hip Hop Fans 24.65% 15.64x
Urban Movie Channel Watchers 36.18% 11.85x
Readers of Jamaican Content 13.25% 11.58x
Cosmetics and Beauty Shoppers 21.22% 11.02x
Hanukkah Celebration Planners 9.62% 10.00x
Celebrity Gossip Fans 8.50% 9.92x
Atlanta United Fans 8.47% 9.60x
Discount Health Insurance Researchers 10.27% 9.59x
Law Enforcement Officers 11.09% 9.48x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Interest attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black History Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black History Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.21x
Old Navy 0.03% 1.11x
H&M 0.02% 1.11x
Aeropostale 0.02% 1.07x
Victoria's Secret 0.01% 1.05x
Mens Wearhouse 0.01% 1.05x
Zumiez 0.03% 0.97x
Urban Outfitters 0.02% 0.97x
Lululemon 0.01% 0.96x
American Eagle Outfitters 0.02% 0.91x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Location attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black History Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black History Researchers audience is blackbusiness.com.

Website Composition Index
blackbusiness.com 1.08% 44.48x
blacknews.com 2.58% 42.91x
becauseofthemwecan.com 2.77% 33.30x
ebony.com 7.41% 33.21x
face2faceafrica.com 4.59% 29.80x
iloveoldschoolmusic.com 6.26% 27.15x
younghollywood.com 3.00% 26.65x
bible.org 3.26% 24.46x
rollingout.com 3.53% 24.41x
steveharveyfm.com 2.54% 23.58x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Web attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black History Researchers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.08% 11.88x
Philanthropy - Nonprofits 0.04% 9.35x
Caribbean Cluster 1.19% 8.54x
Online Learning 0.02% 8.23x
African American Celebrity Gossip 48.17% 8.09x
Historical Information - Museums & Libraries 0.31% 8.06x
Los Angeles Cluster 0.04% 7.78x
South Africa News Cluster 0.55% 7.46x
Liberal Media - Political Activism 0.92% 7.12x
Assorted Topics (Freebies, Gardens, Jewelry) 0.72% 6.57x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black History Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male