Dstillery Audiences

BLACK HISTORY RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Black History Researchers Audience

Below you'll find more information about the Black History Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Black History Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black History Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black History Researchers audience is Black-Owned Business Researchers.

Interest Composition Index
Black-Owned Business Researchers 41.90% 18.33x
Hip Hop Fans 28.23% 17.22x
Urban Movie Channel Watchers 34.63% 12.46x
Readers of Jamaican Content 15.72% 12.08x
Atlanta United Fans 10.78% 10.33x
Discount Health Insurance Researchers 12.78% 10.19x
Georgia Activities Researchers 8.15% 9.94x
Hanukkah Celebration Planners 11.41% 9.87x
Curly Hair Care Shoppers 7.88% 9.49x
Franchise Opportunity Researchers 8.93% 9.08x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Interest attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black History Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black History Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.32x
Journeys 0.02% 1.27x
Lane Bryant 0.01% 1.25x
Express 0.02% 1.22x
Aeropostale 0.01% 1.13x
Zumiez 0.01% 1.10x
The Childrens Place 0.02% 1.10x
Jos A. Bank Clothiers 0.01% 1.10x
Mens Wearhouse 0.02% 1.07x
American Eagle Outfitters 0.01% 1.06x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Location attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black History Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black History Researchers audience is blackbusiness.com.

Website Composition Index
blackbusiness.com 1.32% 44.80x
blacknews.com 4.28% 42.92x
blackthen.com 1.19% 32.64x
becauseofthemwecan.com 4.13% 32.28x
face2faceafrica.com 5.44% 30.32x
allaboutlaughs.com 1.33% 28.62x
urbanislandz.com 1.08% 28.10x
iloveoldschoolmusic.com 10.50% 26.19x
ebony.com 4.21% 24.50x
tvone.tv 1.87% 23.69x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Web attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black History Researchers audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.07% 21.11x
African-American Hair 0.15% 12.46x
Online Learning 0.02% 9.97x
African American Celebrity Gossip 50.21% 8.86x
Caribbean Cluster 1.56% 8.81x
University Press 0.04% 8.64x
Liberal Media - Political Activism 1.11% 8.32x
Los Angeles Cluster 0.05% 8.31x
South Africa News Cluster 0.74% 7.93x
Natural & Healthy Living Researchers 0.04% 7.22x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black History Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male