Dstillery Audiences

BLACK HISTORY RESEARCHERS

Audience Size: 1.1 Million Devices

Explore the Black History Researchers Audience

Below you'll find more information about the Black History Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Black History Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black History Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black History Researchers audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 29.13% 18.33x
Black-Owned Business Researchers 40.94% 18.27x
Atlanta United Fans 15.54% 13.37x
Readers of Jamaican Content 17.34% 13.24x
Gun Violence Researchers 13.32% 11.17x
Georgia Activities Researchers 11.83% 10.94x
Readers of Muslim Content 14.19% 10.92x
Discount Health Insurance Researchers 15.13% 10.78x
Urban Movie Channel Watchers 30.68% 10.46x
Wig Shoppers 17.56% 9.55x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Interest attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black History Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black History Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.75x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Location attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black History Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black History Researchers audience is blackbusiness.com.

Website Composition Index
blackbusiness.com 2.26% 48.77x
blacknews.com 5.60% 47.99x
blackthen.com 2.56% 43.47x
blackculturenews.com 1.02% 39.15x
becauseofthemwecan.com 5.41% 35.65x
face2faceafrica.com 10.71% 35.21x
iloveoldschoolmusic.com 6.92% 30.51x
ebony.com 3.16% 28.75x
tvone.tv 3.80% 27.21x
steveharveyfm.com 1.51% 26.35x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Web attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black History Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 23.72x
Natural & Healthy Living Researchers 0.17% 16.62x
African-American Hair 0.63% 12.73x
Conscious Living 3.36% 10.82x
Liberal Media - Political Activism 2.96% 10.80x
African American Celebrity Gossip 51.99% 9.92x
Right Wing Blogs - Political Activism 0.05% 9.38x
Fashion & Retail 0.51% 9.01x
Assorted Topics (Freebies, Gardens, Jewelry) 2.35% 8.93x
University Press 0.26% 8.87x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black History Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female