Dstillery Audiences

BLACK HISTORY RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Black History Researchers Audience

Below you'll find more information about the Black History Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Black History Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black History Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black History Researchers audience is Black-Owned Business Researchers.

Interest Composition Index
Black-Owned Business Researchers 42.53% 20.57x
Hip Hop Fans 29.95% 19.02x
Atlanta United Fans 17.95% 14.03x
Readers of Jamaican Content 18.44% 13.26x
Urban Movie Channel Watchers 33.42% 12.73x
Gun Violence Researchers 14.17% 11.43x
Georgia Activities Researchers 12.65% 11.04x
Discount Health Insurance Researchers 15.07% 10.86x
Readers of Muslim Content 14.09% 10.72x
Wig Shoppers 18.12% 9.89x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Interest attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black History Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black History Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.77x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Location attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black History Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black History Researchers audience is blackbusiness.com.

Website Composition Index
blackbusiness.com 2.88% 48.54x
blacknews.com 6.45% 47.59x
blackhistory.com 1.31% 41.30x
blackculturenews.com 1.60% 36.82x
becauseofthemwecan.com 5.61% 36.38x
face2faceafrica.com 12.19% 35.92x
watchtheyard.com 1.40% 33.69x
diaspora7.com 1.17% 33.33x
ebony.com 3.88% 29.72x
tvone.tv 4.65% 28.74x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Web attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black History Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 24.76x
Natural & Healthy Living Researchers 0.26% 16.55x
African-American Hair 0.84% 12.73x
Right Wing Blogs - Political Activism 0.08% 11.67x
Conscious Living 4.52% 11.33x
Liberal Media - Political Activism 3.67% 11.13x
African American Celebrity Gossip 56.40% 9.99x
Christian Music 0.07% 9.51x
South Africa News Cluster 1.58% 9.10x
Assorted Topics (Freebies, Gardens, Jewelry) 3.32% 9.02x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black History Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female