Dstillery Audiences

BLACK HISTORY RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Black History Researchers Audience

Below you'll find more information about the Black History Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Black History Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black History Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black History Researchers audience is Black-Owned Business Researchers.

Interest Composition Index
Black-Owned Business Researchers 38.54% 17.45x
Hip Hop Fans 29.15% 16.30x
Readers of Jamaican Content 16.37% 12.62x
Atlanta United Fans 15.84% 11.26x
Urban Movie Channel Watchers 29.26% 10.32x
Gun Violence Researchers 13.47% 9.93x
Readers of Muslim Content 16.05% 9.85x
Discount Health Insurance Researchers 15.39% 9.82x
Georgia Activities Researchers 12.03% 9.53x
Wig Shoppers 16.40% 8.91x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Interest attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black History Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black History Researchers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.43x
Lane Bryant 0.01% 1.26x
Buckle 0.02% 1.12x
Journeys 0.02% 1.12x
Express 0.01% 1.07x
Aeropostale 0.01% 1.06x
American Eagle Outfitters 0.01% 1.05x
Old Navy 0.02% 1.02x
Victoria's Secret 0.02% 1.00x
The Childrens Place 0.02% 0.95x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Location attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black History Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black History Researchers audience is blackbusiness.com.

Website Composition Index
blackbusiness.com 1.90% 46.63x
blacknews.com 5.48% 45.91x
blackthen.com 2.14% 40.30x
face2faceafrica.com 8.90% 32.76x
becauseofthemwecan.com 5.74% 30.94x
ebony.com 2.97% 30.33x
iloveoldschoolmusic.com 6.98% 28.51x
getuperica.com 1.26% 27.92x
tvone.tv 3.88% 27.09x
blackamericaweb.com 7.37% 26.70x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Web attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black History Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 23.53x
Natural & Healthy Living Researchers 0.20% 14.81x
African-American Hair 0.53% 12.50x
Conscious Living 2.70% 10.00x
Liberal Media - Political Activism 2.76% 9.97x
Fashion & Retail 0.35% 9.94x
Right Wing Blogs - Political Activism 0.03% 9.37x
African American Celebrity Gossip 52.49% 9.26x
Christian Music 0.03% 9.05x
South Africa News Cluster 1.29% 8.80x
Composition Percentage: The overlap percentage between the Black History Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black History Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black History Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male