Dstillery Audiences

BLACK-OWNED BUSINESS RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Black-Owned Business Researchers Audience

Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black-Owned Business Researchers audience is Urban Movie Channel Watchers.

Interest Composition Index
Urban Movie Channel Watchers 57.78% 20.22x
Hip Hop Fans 33.02% 19.09x
Black History Researchers 38.53% 18.33x
Readers of Jamaican Content 15.79% 12.30x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.73% 11.77x
Atlanta United Fans 10.38% 9.39x
Georgia Activities Researchers 7.53% 8.81x
World Spa Day Researchers 7.71% 8.28x
Small Business Opportunity Researchers 6.54% 8.17x
Women's Fashion Magazine Readers 5.26% 7.86x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.41x
Forever 21 0.01% 1.31x
H&M 0.01% 1.25x
Victoria's Secret 0.03% 1.22x
Journeys 0.03% 1.21x
Mens Wearhouse 0.02% 1.19x
The Childrens Place 0.02% 1.14x
Lane Bryant 0.01% 1.13x
Gymboree 0.02% 1.13x
Aeropostale 0.02% 1.11x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black-Owned Business Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.

Website Composition Index
blacknews.com 2.89% 30.40x
ebony.com 5.78% 28.98x
urbanislandz.com 1.07% 28.10x
becauseofthemwecan.com 3.50% 27.78x
popularsuperstars.com 2.19% 25.47x
rollingout.com 6.50% 25.27x
iloveoldschoolmusic.com 9.10% 24.31x
steveharveyfm.com 3.98% 23.30x
emilycottontop.com 1.90% 22.84x
bckonline.com 7.89% 22.80x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 2.31% 13.84x
South Africa News Cluster 1.04% 11.91x
African American Celebrity Gossip 63.68% 10.98x
African-American Hair 0.11% 9.98x
Environmental Conservation 0.02% 8.92x
Consumer Rewards 0.02% 8.69x
LGBTQ Advocacy 3.35% 7.94x
Assorted Topics (Television, Origami, Men's Health) 0.30% 7.78x
Assorted Topics (Freebies, Gardens, Jewelry) 0.90% 7.07x
Memphis News 1.06% 6.69x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male