Dstillery Audiences

BLACK-OWNED BUSINESS RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Black-Owned Business Researchers Audience

Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black-Owned Business Researchers audience is Black History Researchers.

Interest Composition Index
Black History Researchers 35.29% 20.61x
Urban Movie Channel Watchers 52.55% 19.14x
Hip Hop Fans 27.75% 18.53x
Readers of Jamaican Content 13.84% 11.12x
COVID Treatment Researchers 9.03% 9.81x
Atlanta United Fans 10.68% 8.98x
Georgia Activities Researchers 8.34% 7.69x
Entertainment & Tabloid Magazine Readers 6.40% 6.96x
United Kingdom News Readers 6.98% 6.86x
South Carolina Gamecocks Fans 7.47% 6.72x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.15x
Lane Bryant 0.02% 1.06x
Gap 0.02% 1.05x
Mens Wearhouse 0.03% 1.03x
The Childrens Place 0.03% 1.01x
Jos A. Bank Clothiers 0.01% 1.01x
Journeys 0.03% 0.98x
Hollister 0.01% 0.95x
Talbots 0.01% 0.95x
LOFT 0.02% 0.95x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black-Owned Business Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.

Website Composition Index
blacknews.com 4.18% 34.92x
urbanislandz.com 1.88% 32.82x
luxurycolumnist.com 1.17% 31.08x
blackbusiness.com 1.05% 30.67x
becauseofthemwecan.com 5.38% 30.34x
urbanbellemag.com 4.70% 28.25x
travelnoire.com 5.02% 28.13x
allaboutlaughs.com 3.94% 27.37x
nationalmemo.com 1.15% 27.37x
blackthen.com 1.18% 27.24x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 2.53% 11.79x
African American Celebrity Gossip 59.20% 11.34x
South Africa News Cluster 1.39% 11.24x
African-American Hair 0.20% 7.09x
Right Wing Blogs - Political Activism 0.02% 7.01x
Fashion & Retail 0.11% 7.01x
Women Shoppers 0.23% 6.95x
Assorted Topics (Television, Origami, Men's Health) 0.45% 6.79x
LGBTQ Advocacy 2.53% 6.30x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.60% 5.91x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male