Explore the Black-Owned Business Researchers Audience
Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.
INTERESTS
The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black-Owned Business Researchers audience is Black History Researchers.
| Interest | Composition | Index |
| Black History Researchers | 35.01% | 17.36x |
| Urban Movie Channel Watchers | 48.47% | 16.84x |
| Hip Hop Fans | 27.92% | 15.91x |
| Readers of Jamaican Content | 14.42% | 10.29x |
| COVID Treatment Researchers | 10.92% | 10.16x |
| Atlanta United Fans | 11.24% | 8.32x |
| Georgia Activities Researchers | 8.61% | 7.24x |
| South Carolina Gamecocks Fans | 7.76% | 6.20x |
| Entertainment & Tabloid Magazine Readers | 6.89% | 6.14x |
| United Kingdom News Readers | 7.12% | 6.01x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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APPAREL RETAILERS
The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.03% | 0.72x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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WEBSITES
The Black-Owned Business Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.
| Website | Composition | Index |
| blacknews.com | 4.11% | 33.60x |
| becauseofthemwecan.com | 5.44% | 30.78x |
| blackbusiness.com | 1.32% | 30.59x |
| blackthen.com | 1.53% | 27.67x |
| urbanbellemag.com | 4.93% | 25.85x |
| tvone.tv | 3.60% | 25.08x |
| allaboutlaughs.com | 3.41% | 24.95x |
| nationalmemo.com | 1.31% | 24.84x |
| travelnoire.com | 1.42% | 24.45x |
| lovebscott.com | 5.68% | 24.09x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 21.25x |
| Caribbean Cluster | 2.59% | 11.82x |
| African American Celebrity Gossip | 53.69% | 11.05x |
| South Africa News Cluster | 1.45% | 10.95x |
| African-American Hair | 0.33% | 8.52x |
| Fashion & Retail | 0.25% | 6.57x |
| Women Shoppers | 0.35% | 6.37x |
| Liberal Media - Political Activism | 1.52% | 6.20x |
| LGBTQ Advocacy | 2.48% | 6.07x |
| Philanthropy - Nonprofits | 0.06% | 5.67x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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DEMOGRAPHICS
The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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