Dstillery Audiences

BLACK-OWNED BUSINESS RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Black-Owned Business Researchers Audience

Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black-Owned Business Researchers audience is Black History Researchers.

Interest Composition Index
Black History Researchers 31.28% 29.08x
Hip Hop Fans 19.82% 25.37x
Urban Movie Channel Watchers 53.21% 25.24x
COVID Treatment Researchers 10.71% 21.36x
Readers of Jamaican Content 9.68% 16.04x
Atlanta United Fans 7.93% 13.86x
Los Angeles Lakers Fans 6.00% 9.74x
Georgia Activities Researchers 5.34% 9.67x
Wig Shoppers 8.28% 8.66x
South Carolina Gamecocks Fans 4.16% 8.33x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.75x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black-Owned Business Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.

Website Composition Index
blacknews.com 4.25% 32.53x
becauseofthemwecan.com 4.93% 32.37x
blackbusiness.com 1.77% 30.06x
blackculturenews.com 1.34% 29.22x
missinstyle.com 1.14% 26.41x
blavity.com 10.44% 25.86x
travelnoire.com 2.36% 24.90x
steveharveyfm.com 1.75% 23.93x
face2faceafrica.com 7.57% 23.82x
watchtheyard.com 1.07% 23.79x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 24.16x
Caribbean Cluster 2.20% 14.86x
African American Celebrity Gossip 45.83% 14.85x
South Africa News Cluster 1.43% 14.00x
African-American Hair 0.38% 9.43x
Franco-African Cluster 0.09% 8.65x
Liberal Media - Political Activism 1.17% 7.94x
LGBTQ Advocacy 1.72% 6.98x
Gossip & Rumors 5.45% 6.84x
Philanthropy - Nonprofits 0.09% 6.78x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male