Dstillery Audiences

BLACK-OWNED BUSINESS RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Black-Owned Business Researchers Audience

Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black-Owned Business Researchers audience is Urban Movie Channel Watchers.

Interest Composition Index
Urban Movie Channel Watchers 56.80% 18.61x
Black History Researchers 36.91% 17.69x
Hip Hop Fans 27.02% 17.15x
Celebrity Gossip Fans 10.78% 12.58x
Readers of Jamaican Content 13.04% 11.40x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.16% 10.11x
Streaming Radio Listeners 8.72% 9.47x
Cosmetics and Beauty Shoppers 18.00% 9.35x
Atlanta United Fans 8.19% 9.28x
Boxing Fans 12.39% 9.19x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.22x
H&M 0.02% 1.17x
Old Navy 0.03% 1.05x
Dressbarn 0.01% 1.00x
Talbots 0.01% 0.97x
Zumiez 0.03% 0.91x
Urban Outfitters 0.02% 0.91x
Mens Wearhouse 0.01% 0.90x
Lululemon 0.01% 0.88x
Gymboree 0.02% 0.86x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black-Owned Business Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black-Owned Business Researchers audience is ebony.com.

Website Composition Index
ebony.com 7.37% 33.04x
blacknews.com 1.85% 30.76x
becauseofthemwecan.com 2.35% 28.26x
younghollywood.com 3.09% 27.41x
rollingout.com 3.82% 26.40x
popularsuperstars.com 2.23% 24.58x
steveharveyfm.com 2.58% 23.98x
bckonline.com 4.92% 23.76x
iloveoldschoolmusic.com 5.37% 23.33x
lovebscott.com 2.70% 23.18x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 1.70% 13.71x
South Africa News Cluster 0.78% 11.85x
African American Celebrity Gossip 55.79% 10.49x
African-American Hair 0.05% 9.52x
Women Shoppers 0.02% 8.52x
Assorted Topics (Freebies, Gardens, Jewelry) 0.74% 7.53x
LGBTQ Advocacy 2.65% 7.49x
Assorted Topics (Television, Origami, Men's Health) 0.19% 6.88x
Philanthropy - Nonprofits 0.02% 6.60x
Fashion Cluster 3.85% 5.63x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male