Dstillery Audiences

BLACK-OWNED BUSINESS RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Black-Owned Business Researchers Audience

Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black-Owned Business Researchers audience is Black History Researchers.

Interest Composition Index
Black History Researchers 35.01% 17.36x
Urban Movie Channel Watchers 48.47% 16.84x
Hip Hop Fans 27.92% 15.91x
Readers of Jamaican Content 14.42% 10.29x
COVID Treatment Researchers 10.92% 10.16x
Atlanta United Fans 11.24% 8.32x
Georgia Activities Researchers 8.61% 7.24x
South Carolina Gamecocks Fans 7.76% 6.20x
Entertainment & Tabloid Magazine Readers 6.89% 6.14x
United Kingdom News Readers 7.12% 6.01x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.72x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black-Owned Business Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.

Website Composition Index
blacknews.com 4.11% 33.60x
becauseofthemwecan.com 5.44% 30.78x
blackbusiness.com 1.32% 30.59x
blackthen.com 1.53% 27.67x
urbanbellemag.com 4.93% 25.85x
tvone.tv 3.60% 25.08x
allaboutlaughs.com 3.41% 24.95x
nationalmemo.com 1.31% 24.84x
travelnoire.com 1.42% 24.45x
lovebscott.com 5.68% 24.09x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 21.25x
Caribbean Cluster 2.59% 11.82x
African American Celebrity Gossip 53.69% 11.05x
South Africa News Cluster 1.45% 10.95x
African-American Hair 0.33% 8.52x
Fashion & Retail 0.25% 6.57x
Women Shoppers 0.35% 6.37x
Liberal Media - Political Activism 1.52% 6.20x
LGBTQ Advocacy 2.48% 6.07x
Philanthropy - Nonprofits 0.06% 5.67x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male