Explore the Black-Owned Business Researchers Audience
Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.
INTERESTS
The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black-Owned Business Researchers audience is Urban Movie Channel Watchers.
| Interest | Composition | Index |
| Urban Movie Channel Watchers | 56.80% | 18.61x |
| Black History Researchers | 36.91% | 17.69x |
| Hip Hop Fans | 27.02% | 17.15x |
| Celebrity Gossip Fans | 10.78% | 12.58x |
| Readers of Jamaican Content | 13.04% | 11.40x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.16% | 10.11x |
| Streaming Radio Listeners | 8.72% | 9.47x |
| Cosmetics and Beauty Shoppers | 18.00% | 9.35x |
| Atlanta United Fans | 8.19% | 9.28x |
| Boxing Fans | 12.39% | 9.19x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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APPAREL RETAILERS
The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 1.22x |
| H&M | 0.02% | 1.17x |
| Old Navy | 0.03% | 1.05x |
| Dressbarn | 0.01% | 1.00x |
| Talbots | 0.01% | 0.97x |
| Zumiez | 0.03% | 0.91x |
| Urban Outfitters | 0.02% | 0.91x |
| Mens Wearhouse | 0.01% | 0.90x |
| Lululemon | 0.01% | 0.88x |
| Gymboree | 0.02% | 0.86x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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WEBSITES
The Black-Owned Business Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black-Owned Business Researchers audience is ebony.com.
| Website | Composition | Index |
| ebony.com | 7.37% | 33.04x |
| blacknews.com | 1.85% | 30.76x |
| becauseofthemwecan.com | 2.35% | 28.26x |
| younghollywood.com | 3.09% | 27.41x |
| rollingout.com | 3.82% | 26.40x |
| popularsuperstars.com | 2.23% | 24.58x |
| steveharveyfm.com | 2.58% | 23.98x |
| bckonline.com | 4.92% | 23.76x |
| iloveoldschoolmusic.com | 5.37% | 23.33x |
| lovebscott.com | 2.70% | 23.18x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 1.70% | 13.71x |
| South Africa News Cluster | 0.78% | 11.85x |
| African American Celebrity Gossip | 55.79% | 10.49x |
| African-American Hair | 0.05% | 9.52x |
| Women Shoppers | 0.02% | 8.52x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.74% | 7.53x |
| LGBTQ Advocacy | 2.65% | 7.49x |
| Assorted Topics (Television, Origami, Men's Health) | 0.19% | 6.88x |
| Philanthropy - Nonprofits | 0.02% | 6.60x |
| Fashion Cluster | 3.85% | 5.63x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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DEMOGRAPHICS
The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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