Explore the Black-Owned Business Researchers Audience
Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.
INTERESTS
The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black-Owned Business Researchers audience is Urban Movie Channel Watchers.
| Interest | Composition | Index |
| Urban Movie Channel Watchers | 59.36% | 21.17x |
| Black History Researchers | 39.93% | 20.58x |
| Hip Hop Fans | 29.12% | 17.63x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.59% | 12.45x |
| Readers of Jamaican Content | 13.80% | 10.82x |
| Atlanta United Fans | 9.69% | 8.42x |
| COVID Treatment Researchers | 7.92% | 8.16x |
| Georgia Activities Researchers | 7.21% | 7.77x |
| Celebrity Gossip Fans | 6.39% | 6.96x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.15% | 6.96x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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APPAREL RETAILERS
The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 0.94x |
| Old Navy | 0.03% | 0.93x |
| The Childrens Place | 0.03% | 0.93x |
| Gymboree | 0.02% | 0.92x |
| Zumiez | 0.02% | 0.91x |
| Mens Wearhouse | 0.02% | 0.91x |
| Aeropostale | 0.02% | 0.90x |
| Lane Bryant | 0.02% | 0.88x |
| H&M | 0.01% | 0.85x |
| American Eagle Outfitters | 0.02% | 0.84x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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WEBSITES
The Black-Owned Business Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black-Owned Business Researchers audience is ebony.com.
| Website | Composition | Index |
| ebony.com | 10.87% | 35.77x |
| blacknews.com | 3.67% | 32.57x |
| becauseofthemwecan.com | 4.31% | 29.37x |
| allaboutlaughs.com | 1.87% | 25.70x |
| popularsuperstars.com | 2.37% | 25.46x |
| urbanbellemag.com | 4.31% | 25.20x |
| iloveoldschoolmusic.com | 12.79% | 25.20x |
| rollingout.com | 9.68% | 24.87x |
| travelnoire.com | 5.96% | 24.82x |
| cassiuslife.com | 2.18% | 24.82x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.05% | 12.78x |
| Caribbean Cluster | 2.14% | 12.02x |
| African American Celebrity Gossip | 62.46% | 11.31x |
| South Africa News Cluster | 0.96% | 10.30x |
| African-American Hair | 0.13% | 8.05x |
| Assorted Topics (Television, Origami, Men's Health) | 0.35% | 7.50x |
| Memphis News | 0.86% | 5.95x |
| LGBTQ Advocacy | 2.09% | 5.93x |
| Liberal Media - Political Activism | 0.86% | 5.67x |
| Philanthropy - Nonprofits | 0.03% | 5.50x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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DEMOGRAPHICS
The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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