Dstillery Audiences

BLACK-OWNED BUSINESS RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Black-Owned Business Researchers Audience

Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black-Owned Business Researchers audience is Black History Researchers.

Interest Composition Index
Black History Researchers 32.47% 15.21x
Urban Movie Channel Watchers 52.29% 14.80x
Hip Hop Fans 23.56% 14.61x
Arkansas Razorbacks Fans 15.18% 13.37x
Celebrity Gossip Fans 10.24% 9.61x
Small Business Opportunity Researchers 2.44% 8.63x
Atlanta United Fans 10.16% 8.29x
Luxury Athletic Footwear Shoppers 8.41% 8.05x
Curly Hair Care Shoppers 3.74% 7.85x
Los Angeles Lakers Fans 14.14% 7.84x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.22x
Urban Outfitters 0.01% 1.07x
Maurices 0.01% 0.57x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black-Owned Business Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.

Website Composition Index
blacknews.com 1.18% 31.63x
becauseofthemwecan.com 2.30% 30.84x
popularsuperstars.com 1.48% 27.92x
rollingout.com 1.59% 26.39x
ebony.com 7.21% 25.55x
younghollywood.com 1.65% 24.56x
bckonline.com 2.61% 24.54x
lovebscott.com 1.79% 23.22x
steveharveyfm.com 1.29% 23.06x
iloveoldschoolmusic.com 3.03% 22.15x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 1.52% 13.47x
South Africa News Cluster 0.68% 11.18x
African American Celebrity Gossip 42.50% 9.82x
Business News & Information Readers 0.02% 6.44x
Assorted Topics (Freebies, Gardens, Jewelry) 0.33% 6.41x
Assorted Topics (Television, Origami, Men's Health) 0.11% 5.99x
Philanthropy - Nonprofits 0.01% 5.73x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.01% 5.40x
Mississippi News 2.40% 5.26x
Fashion Cluster 2.35% 5.02x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male