Explore the Black-Owned Business Researchers Audience
Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.
INTERESTS
The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black-Owned Business Researchers audience is Black History Researchers.
| Interest | Composition | Index |
| Black History Researchers | 32.47% | 15.21x |
| Urban Movie Channel Watchers | 52.29% | 14.80x |
| Hip Hop Fans | 23.56% | 14.61x |
| Arkansas Razorbacks Fans | 15.18% | 13.37x |
| Celebrity Gossip Fans | 10.24% | 9.61x |
| Small Business Opportunity Researchers | 2.44% | 8.63x |
| Atlanta United Fans | 10.16% | 8.29x |
| Luxury Athletic Footwear Shoppers | 8.41% | 8.05x |
| Curly Hair Care Shoppers | 3.74% | 7.85x |
| Los Angeles Lakers Fans | 14.14% | 7.84x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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APPAREL RETAILERS
The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.22x |
| Urban Outfitters | 0.01% | 1.07x |
| Maurices | 0.01% | 0.57x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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WEBSITES
The Black-Owned Business Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.
| Website | Composition | Index |
| blacknews.com | 1.18% | 31.63x |
| becauseofthemwecan.com | 2.30% | 30.84x |
| popularsuperstars.com | 1.48% | 27.92x |
| rollingout.com | 1.59% | 26.39x |
| ebony.com | 7.21% | 25.55x |
| younghollywood.com | 1.65% | 24.56x |
| bckonline.com | 2.61% | 24.54x |
| lovebscott.com | 1.79% | 23.22x |
| steveharveyfm.com | 1.29% | 23.06x |
| iloveoldschoolmusic.com | 3.03% | 22.15x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 1.52% | 13.47x |
| South Africa News Cluster | 0.68% | 11.18x |
| African American Celebrity Gossip | 42.50% | 9.82x |
| Business News & Information Readers | 0.02% | 6.44x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.33% | 6.41x |
| Assorted Topics (Television, Origami, Men's Health) | 0.11% | 5.99x |
| Philanthropy - Nonprofits | 0.01% | 5.73x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.01% | 5.40x |
| Mississippi News | 2.40% | 5.26x |
| Fashion Cluster | 2.35% | 5.02x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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DEMOGRAPHICS
The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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