Dstillery Audiences

BLACK-OWNED BUSINESS RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Black-Owned Business Researchers Audience

Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black-Owned Business Researchers audience is Urban Movie Channel Watchers.

Interest Composition Index
Urban Movie Channel Watchers 59.36% 21.17x
Black History Researchers 39.93% 20.58x
Hip Hop Fans 29.12% 17.63x
Fall/Winter 2021 Fashion Trend Researchers 0.59% 12.45x
Readers of Jamaican Content 13.80% 10.82x
Atlanta United Fans 9.69% 8.42x
COVID Treatment Researchers 7.92% 8.16x
Georgia Activities Researchers 7.21% 7.77x
Celebrity Gossip Fans 6.39% 6.96x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.15% 6.96x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 0.94x
Old Navy 0.03% 0.93x
The Childrens Place 0.03% 0.93x
Gymboree 0.02% 0.92x
Zumiez 0.02% 0.91x
Mens Wearhouse 0.02% 0.91x
Aeropostale 0.02% 0.90x
Lane Bryant 0.02% 0.88x
H&M 0.01% 0.85x
American Eagle Outfitters 0.02% 0.84x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black-Owned Business Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black-Owned Business Researchers audience is ebony.com.

Website Composition Index
ebony.com 10.87% 35.77x
blacknews.com 3.67% 32.57x
becauseofthemwecan.com 4.31% 29.37x
allaboutlaughs.com 1.87% 25.70x
popularsuperstars.com 2.37% 25.46x
urbanbellemag.com 4.31% 25.20x
iloveoldschoolmusic.com 12.79% 25.20x
rollingout.com 9.68% 24.87x
travelnoire.com 5.96% 24.82x
cassiuslife.com 2.18% 24.82x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.05% 12.78x
Caribbean Cluster 2.14% 12.02x
African American Celebrity Gossip 62.46% 11.31x
South Africa News Cluster 0.96% 10.30x
African-American Hair 0.13% 8.05x
Assorted Topics (Television, Origami, Men's Health) 0.35% 7.50x
Memphis News 0.86% 5.95x
LGBTQ Advocacy 2.09% 5.93x
Liberal Media - Political Activism 0.86% 5.67x
Philanthropy - Nonprofits 0.03% 5.50x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male