Dstillery Audiences

BLACK-OWNED BUSINESS RESEARCHERS

Audience Size: 4.5 Million Devices

Explore the Black-Owned Business Researchers Audience

Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Black-Owned Business Researchers audience is Black History Researchers.

Interest Composition Index
Black History Researchers 34.09% 19.08x
Hip Hop Fans 24.59% 16.66x
Urban Movie Channel Watchers 49.42% 15.77x
COVID Treatment Researchers 10.37% 12.08x
Readers of Jamaican Content 12.75% 11.75x
Atlanta United Fans 9.69% 9.67x
Georgia Activities Researchers 6.88% 8.00x
South Carolina Gamecocks Fans 6.14% 6.74x
Los Angeles Lakers Fans 7.39% 6.58x
Real Estate Decision Makers 7.17% 6.54x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.72x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Black-Owned Business Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.

Website Composition Index
blacknews.com 3.94% 30.97x
becauseofthemwecan.com 4.62% 29.21x
blackbusiness.com 1.48% 28.80x
blackthen.com 1.87% 27.32x
blavity.com 6.35% 23.76x
tvone.tv 3.54% 23.76x
urbanbellemag.com 5.50% 23.33x
travelnoire.com 1.83% 23.20x
getuperica.com 1.29% 23.04x
face2faceafrica.com 7.52% 23.00x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 23.78x
Caribbean Cluster 2.50% 11.82x
African American Celebrity Gossip 48.22% 11.28x
South Africa News Cluster 1.26% 10.38x
African-American Hair 0.37% 7.95x
Philanthropy - Nonprofits 0.08% 6.77x
Liberal Media - Political Activism 1.55% 6.70x
Women Shoppers 0.44% 5.83x
LGBTQ Advocacy 2.09% 5.72x
Fashion & Retail 0.32% 5.53x
Composition Percentage: The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male