Explore the Black-Owned Business Researchers Audience
Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.
INTERESTS
The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black-Owned Business Researchers audience is Black History Researchers.
| Interest | Composition | Index |
| Black History Researchers | 35.29% | 20.61x |
| Urban Movie Channel Watchers | 52.55% | 19.14x |
| Hip Hop Fans | 27.75% | 18.53x |
| Readers of Jamaican Content | 13.84% | 11.12x |
| COVID Treatment Researchers | 9.03% | 9.81x |
| Atlanta United Fans | 10.68% | 8.98x |
| Georgia Activities Researchers | 8.34% | 7.69x |
| Entertainment & Tabloid Magazine Readers | 6.40% | 6.96x |
| United Kingdom News Readers | 6.98% | 6.86x |
| South Carolina Gamecocks Fans | 7.47% | 6.72x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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APPAREL RETAILERS
The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 1.15x |
| Lane Bryant | 0.02% | 1.06x |
| Gap | 0.02% | 1.05x |
| Mens Wearhouse | 0.03% | 1.03x |
| The Childrens Place | 0.03% | 1.01x |
| Jos A. Bank Clothiers | 0.01% | 1.01x |
| Journeys | 0.03% | 0.98x |
| Hollister | 0.01% | 0.95x |
| Talbots | 0.01% | 0.95x |
| LOFT | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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WEBSITES
The Black-Owned Business Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.
| Website | Composition | Index |
| blacknews.com | 4.18% | 34.92x |
| urbanislandz.com | 1.88% | 32.82x |
| luxurycolumnist.com | 1.17% | 31.08x |
| blackbusiness.com | 1.05% | 30.67x |
| becauseofthemwecan.com | 5.38% | 30.34x |
| urbanbellemag.com | 4.70% | 28.25x |
| travelnoire.com | 5.02% | 28.13x |
| allaboutlaughs.com | 3.94% | 27.37x |
| nationalmemo.com | 1.15% | 27.37x |
| blackthen.com | 1.18% | 27.24x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 2.53% | 11.79x |
| African American Celebrity Gossip | 59.20% | 11.34x |
| South Africa News Cluster | 1.39% | 11.24x |
| African-American Hair | 0.20% | 7.09x |
| Right Wing Blogs - Political Activism | 0.02% | 7.01x |
| Fashion & Retail | 0.11% | 7.01x |
| Women Shoppers | 0.23% | 6.95x |
| Assorted Topics (Television, Origami, Men's Health) | 0.45% | 6.79x |
| LGBTQ Advocacy | 2.53% | 6.30x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.60% | 5.91x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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DEMOGRAPHICS
The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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