Explore the Black-Owned Business Researchers Audience
Below you'll find more information about the Black-Owned Business Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Black-Owned Business Researchers audience.
INTERESTS
The Black-Owned Business Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black-Owned Business Researchers audience is Urban Movie Channel Watchers.
| Interest | Composition | Index |
| Urban Movie Channel Watchers | 57.78% | 20.22x |
| Hip Hop Fans | 33.02% | 19.09x |
| Black History Researchers | 38.53% | 18.33x |
| Readers of Jamaican Content | 15.79% | 12.30x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.73% | 11.77x |
| Atlanta United Fans | 10.38% | 9.39x |
| Georgia Activities Researchers | 7.53% | 8.81x |
| World Spa Day Researchers | 7.71% | 8.28x |
| Small Business Opportunity Researchers | 6.54% | 8.17x |
| Women's Fashion Magazine Readers | 5.26% | 7.86x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Interest attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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APPAREL RETAILERS
The Black-Owned Business Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black-Owned Business Researchers audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.41x |
| Forever 21 | 0.01% | 1.31x |
| H&M | 0.01% | 1.25x |
| Victoria's Secret | 0.03% | 1.22x |
| Journeys | 0.03% | 1.21x |
| Mens Wearhouse | 0.02% | 1.19x |
| The Childrens Place | 0.02% | 1.14x |
| Lane Bryant | 0.01% | 1.13x |
| Gymboree | 0.02% | 1.13x |
| Aeropostale | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Location attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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WEBSITES
The Black-Owned Business Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Black-Owned Business Researchers audience is blacknews.com.
| Website | Composition | Index |
| blacknews.com | 2.89% | 30.40x |
| ebony.com | 5.78% | 28.98x |
| urbanislandz.com | 1.07% | 28.10x |
| becauseofthemwecan.com | 3.50% | 27.78x |
| popularsuperstars.com | 2.19% | 25.47x |
| rollingout.com | 6.50% | 25.27x |
| iloveoldschoolmusic.com | 9.10% | 24.31x |
| steveharveyfm.com | 3.98% | 23.30x |
| emilycottontop.com | 1.90% | 22.84x |
| bckonline.com | 7.89% | 22.80x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Web attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black-Owned Business Researchers audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 2.31% | 13.84x |
| South Africa News Cluster | 1.04% | 11.91x |
| African American Celebrity Gossip | 63.68% | 10.98x |
| African-American Hair | 0.11% | 9.98x |
| Environmental Conservation | 0.02% | 8.92x |
| Consumer Rewards | 0.02% | 8.69x |
| LGBTQ Advocacy | 3.35% | 7.94x |
| Assorted Topics (Television, Origami, Men's Health) | 0.30% | 7.78x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.90% | 7.07x |
| Memphis News | 1.06% | 6.69x |
Composition Percentage:
The overlap percentage between the Black-Owned Business Researchers audience and the Content Affinity attribute.
Index: A comparison of the Black-Owned Business Researchers audience to the internet population.
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DEMOGRAPHICS
The Black-Owned Business Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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