Dstillery Audiences

BLADES AND HUNTING KNIFE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Blades and Hunting Knife Shoppers Audience

Below you'll find more information about the Blades and Hunting Knife Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Blades and Hunting Knife Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blades and Hunting Knife Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blades and Hunting Knife Shoppers audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 44.89% 23.52x
Hunters 35.58% 20.88x
Archery Enthusiasts 33.28% 19.67x
Outdoors Enthusiasts 34.98% 18.11x
Power Tools Shoppers 28.01% 17.54x
Quads and ATV Enthusiasts 33.44% 17.20x
Off the Grid Living Enthusiasts 33.07% 16.78x
Welding Tools and Supplies Shoppers 27.70% 16.39x
Jeep Vehicle Shoppers 26.05% 16.34x
Corvette Enthusiasts 26.78% 16.26x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Interest attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blades and Hunting Knife Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blades and Hunting Knife Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.33x
Ralph Lauren 0.01% 1.21x
Carhartt 0.28% 1.19x
Belk 0.02% 1.10x
Mens Wearhouse 0.14% 1.03x
Gymboree 0.03% 1.03x
Eddie Bauer 0.01% 1.02x
Columbia 0.01% 1.00x
Jos A. Bank Clothiers 0.09% 0.99x
LL Bean 0.01% 0.98x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Location attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blades and Hunting Knife Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blades and Hunting Knife Shoppers audience is benchmade.com.

Website Composition Index
benchmade.com 5.58% 103.54x
kaiusaltd.com 5.06% 92.19x
coldsteel.com 3.40% 91.49x
olightstore.com 2.46% 89.58x
bladeforums.com 8.71% 89.49x
botach.com 1.24% 86.25x
skdtac.com 1.99% 84.88x
apexgunparts.com 1.03% 84.17x
bladehq.com 9.74% 82.63x
spikestactical.com 1.56% 82.49x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Web attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blades and Hunting Knife Shoppers audience is Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 12.55% 34.09x
Police Gear 11.07% 26.84x
Airsoft & Paintball Equipment 1.69% 25.60x
Gun Enthusiast - Rifles & Ammo 31.31% 21.88x
Watches & Jewelry 0.04% 18.39x
Survival Guides 0.74% 18.10x
Gun Enthusiast - Hunting & Self Defense 36.28% 18.03x
Sports - Skiing, Snowboarding 0.05% 17.87x
Handyman Tools 0.05% 17.68x
Hunting 11.96% 16.81x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blades and Hunting Knife Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male