BLADES AND HUNTING KNIFE SHOPPERS

Audience Size: 1.8 Million Devices

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Explore the Blades and Hunting Knife Shoppers Audience

Below you'll find more information about the Blades and Hunting Knife Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Blades and Hunting Knife Shoppers audience.

INTERESTS

The Blades and Hunting Knife Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blades and Hunting Knife Shoppers audience is Model Aircraft and Rocket Hobbyists.

Interest	Composition	Index
Model Aircraft and Rocket Hobbyists	20.00%	9.41x
Locking Device Shoppers	26.93%	8.42x
Getting Off the Grid Travelers	10.75%	8.03x
Outdoors Enthusiasts	13.10%	7.85x
Cowboy Boots Shoppers	17.70%	7.64x
Quads and ATV Enthusiasts	12.57%	7.40x
Work Boots & Safety Footwear Shoppers	10.43%	6.98x
Truck Shoppers	10.52%	6.59x
Archery Enthusiasts	8.73%	6.45x
Hunters	10.44%	6.22x

Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Interest attribute.

Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.

APPAREL RETAILERS

The Blades and Hunting Knife Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blades and Hunting Knife Shoppers audience is Carhartt.

Location	Composition	Index
Carhartt	0.07%	1.28x

Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Location attribute.

Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.

WEBSITES

The Blades and Hunting Knife Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blades and Hunting Knife Shoppers audience is olightstore.com.

Website	Composition	Index
olightstore.com	2.84%	22.48x
bladeforums.com	4.24%	21.76x
blade-city.com	2.25%	20.23x
hiconsumption.com	5.89%	17.28x
budsgunshop.com	7.42%	15.11x
eurooptic.com	1.24%	14.24x
ammoland.com	7.74%	13.82x
gunbroker.com	5.54%	13.81x
silencershop.com	1.40%	13.55x
1911forum.com	1.34%	12.80x

Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Web attribute.

Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blades and Hunting Knife Shoppers audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity	Composition	Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing)	1.79%	23.86x
Assorted Topics (Cooking, Games, Viral Media)	0.02%	15.79x
Police Gear	0.59%	15.31x
Gun Enthusiast - Rifles & Ammo	6.42%	14.84x
Airsoft & Paintball Equipment	0.08%	13.49x
Gun Enthusiast - Hunting & Self Defense	8.19%	12.17x
Survival Guides	0.11%	11.46x
Sports - Golf, Hunting, Fishing	0.05%	10.82x
Watches Retail	0.47%	10.75x
Bags & Luggage	0.49%	10.26x

Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.

DEMOGRAPHICS

The Blades and Hunting Knife Shoppers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male