Dstillery Audiences

BLADES AND HUNTING KNIFE SHOPPERS

Audience Size: 3 Million Devices

Explore the Blades and Hunting Knife Shoppers Audience

Below you'll find more information about the Blades and Hunting Knife Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Blades and Hunting Knife Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blades and Hunting Knife Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blades and Hunting Knife Shoppers audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 47.48% 30.44x
Archery Enthusiasts 35.41% 28.66x
Off the Grid Living Enthusiasts 32.37% 26.76x
Hunters 38.96% 26.53x
Power Tools Shoppers 32.12% 25.92x
Model Aircraft and Rocket Hobbyists 35.24% 25.70x
Quads and ATV Enthusiasts 38.97% 25.21x
Welding Tools and Supplies Shoppers 32.47% 24.64x
Honda Vehicle Shoppers 35.14% 24.62x
Outdoors Enthusiasts 36.39% 24.58x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Interest attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blades and Hunting Knife Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blades and Hunting Knife Shoppers audience is Buckle.

Location Composition Index
Buckle 0.28% 1.24x
REI 0.02% 1.21x
Mens Wearhouse 0.56% 1.20x
Jos A. Bank Clothiers 0.32% 1.14x
Supreme 0.01% 1.09x
White House Black Market 0.31% 1.08x
Lane Bryant 0.05% 1.03x
Belk 0.01% 1.01x
Journeys 0.06% 0.97x
Johnston and Murphy 0.32% 0.97x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Location attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blades and Hunting Knife Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blades and Hunting Knife Shoppers audience is benchmade.com.

Website Composition Index
benchmade.com 4.97% 70.67x
bladeops.com 1.03% 68.80x
olightstore.com 1.72% 68.62x
bladehq.com 7.08% 65.19x
kaiusaltd.com 4.16% 64.27x
bladeforums.com 8.55% 62.65x
olightworld.com 1.11% 62.43x
coldsteel.com 3.54% 61.66x
coppercustom.com 1.35% 57.35x
silencershop.com 2.62% 56.58x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Web attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blades and Hunting Knife Shoppers audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 11.03% 36.71x
Police Gear 10.11% 29.07x
Airsoft & Paintball Equipment 1.59% 27.02x
Gun Enthusiast - Rifles & Ammo 26.14% 25.58x
Handyman Tools 0.05% 23.59x
Sports - Skiing, Snowboarding 0.04% 22.60x
Watches & Jewelry 0.03% 22.01x
Survival Guides 0.55% 20.84x
Hunting 10.57% 19.00x
Gun Enthusiast - Hunting & Self Defense 34.99% 18.55x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blades and Hunting Knife Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male