Dstillery Audiences

BLADES AND HUNTING KNIFE SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Blades and Hunting Knife Shoppers Audience

Below you'll find more information about the Blades and Hunting Knife Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Blades and Hunting Knife Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blades and Hunting Knife Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blades and Hunting Knife Shoppers audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 43.71% 25.86x
Archery Enthusiasts 35.21% 24.23x
Quads and ATV Enthusiasts 38.28% 23.41x
Power Tools Shoppers 32.23% 23.04x
Honda Vehicle Shoppers 35.33% 23.04x
Corvette Enthusiasts 33.87% 22.87x
Off the Grid Living Enthusiasts 31.86% 22.47x
Jeep Vehicle Shoppers 33.70% 22.46x
Truck Shoppers 36.03% 22.44x
Welding Tools and Supplies Shoppers 33.66% 21.87x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Interest attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blades and Hunting Knife Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blades and Hunting Knife Shoppers audience is Buckle.

Location Composition Index
Buckle 0.35% 1.39x
Mens Wearhouse 0.51% 1.25x
White House Black Market 0.38% 1.21x
Jos A. Bank Clothiers 0.28% 1.15x
REI 0.02% 1.14x
Johnston and Murphy 0.54% 1.10x
Bonobos 0.08% 1.04x
Belk 0.01% 1.04x
Lane Bryant 0.04% 1.03x
Topshop 0.02% 0.97x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Location attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blades and Hunting Knife Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blades and Hunting Knife Shoppers audience is benchmade.com.

Website Composition Index
benchmade.com 2.36% 60.97x
bladehq.com 3.58% 57.24x
kaiusaltd.com 2.49% 56.60x
coldsteel.com 2.46% 55.06x
bladeforums.com 5.92% 54.71x
rx7club.com 2.22% 50.39x
skdtac.com 1.27% 49.94x
silencershop.com 1.59% 49.61x
knifeup.com 3.93% 49.26x
shopwilsoncombat.com 1.90% 48.82x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Web attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blades and Hunting Knife Shoppers audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.24% 28.49x
Airsoft & Paintball Equipment 1.09% 22.97x
Police Gear 6.99% 22.70x
Gun Enthusiast - Rifles & Ammo 17.28% 22.45x
Watches & Jewelry 0.02% 21.80x
Handyman Tools 0.03% 19.25x
Survival Guides 0.32% 17.61x
Sports - Skiing, Snowboarding 0.02% 17.59x
Recreational Motor Sport Enthusiasts 3.19% 16.28x
Gun Enthusiast - Hunting & Self Defense 26.18% 15.93x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blades and Hunting Knife Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male