Dstillery Audiences

BLADES AND HUNTING KNIFE SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Blades and Hunting Knife Shoppers Audience

Below you'll find more information about the Blades and Hunting Knife Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Blades and Hunting Knife Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blades and Hunting Knife Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blades and Hunting Knife Shoppers audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 42.43% 21.29x
Getting Off the Grid Travelers 36.99% 20.88x
Archery Enthusiasts 32.46% 19.93x
Quads and ATV Enthusiasts 35.60% 19.72x
Truck Shoppers 34.35% 18.85x
Corvette Enthusiasts 33.38% 18.65x
Power Tools Shoppers 32.68% 18.55x
Honda Vehicle Shoppers 34.06% 18.46x
Off the Grid Living Enthusiasts 30.83% 18.39x
Jeep Vehicle Shoppers 34.17% 17.82x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Interest attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blades and Hunting Knife Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blades and Hunting Knife Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.38x
Carhartt 0.34% 1.37x
Buckle 0.04% 1.08x
Talbots 0.03% 1.07x
Chicos 0.04% 1.05x
Lane Bryant 0.03% 1.03x
Dressbarn 0.02% 1.02x
Eddie Bauer 0.02% 1.02x
Zumiez 0.05% 1.00x
Journeys 0.07% 0.99x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Location attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blades and Hunting Knife Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blades and Hunting Knife Shoppers audience is benchmade.com.

Website Composition Index
benchmade.com 1.39% 49.55x
bladehq.com 2.19% 47.11x
coldsteel.com 2.19% 46.29x
kaiusaltd.com 2.15% 46.13x
bladeforums.com 8.32% 43.73x
sogknives.com 1.05% 43.57x
skdtac.com 1.12% 42.73x
bravocompanyusa.com 1.79% 41.72x
rx7club.com 2.13% 41.37x
shopwilsoncombat.com 1.63% 41.20x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Web attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blades and Hunting Knife Shoppers audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.45% 27.22x
Watches & Jewelry 0.02% 22.94x
Airsoft & Paintball Equipment 0.96% 22.09x
Police Gear 6.28% 21.15x
Gun Enthusiast - Rifles & Ammo 17.10% 20.03x
Handyman Tools 0.02% 16.74x
Sports - Skiing, Snowboarding 0.02% 16.73x
Texas Off-Roading 0.11% 16.06x
Survival Guides 0.24% 15.98x
Gun Enthusiast - Hunting & Self Defense 23.95% 15.52x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blades and Hunting Knife Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male