Dstillery Audiences

BLADES AND HUNTING KNIFE SHOPPERS

Audience Size: 5.8 Million Devices

Explore the Blades and Hunting Knife Shoppers Audience

Below you'll find more information about the Blades and Hunting Knife Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Blades and Hunting Knife Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blades and Hunting Knife Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blades and Hunting Knife Shoppers audience is Locking Device Shoppers.

Interest Composition Index
Locking Device Shoppers 30.33% 9.51x
Model Aircraft and Rocket Hobbyists 20.55% 9.11x
Getting Off the Grid Travelers 11.05% 8.19x
Cowboy Boots Shoppers 17.90% 7.60x
Outdoors Enthusiasts 12.41% 7.29x
Quads and ATV Enthusiasts 12.88% 7.18x
Work Boots & Safety Footwear Shoppers 10.74% 7.01x
Used Compact Pickup Intenders 6.61% 6.93x
Truck Shoppers 10.48% 6.59x
Archery Enthusiasts 9.03% 6.50x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Interest attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blades and Hunting Knife Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blades and Hunting Knife Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.22x
Maurices 0.01% 1.11x
Victoria's Secret 0.01% 0.99x
Old Navy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Location attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blades and Hunting Knife Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blades and Hunting Knife Shoppers audience is olightstore.com.

Website Composition Index
olightstore.com 3.10% 29.09x
bladeforums.com 4.37% 28.17x
cheaperthandirt.com 1.12% 26.89x
hiconsumption.com 3.41% 24.62x
soldiersystems.net 1.04% 23.34x
shootingillustrated.com 1.01% 22.87x
americanrifleman.org 1.12% 22.55x
springfield-armory.com 1.01% 20.09x
knifeup.com 1.16% 19.81x
gunbroker.com 8.05% 19.51x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Web attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blades and Hunting Knife Shoppers audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.49% 23.57x
Police Gear 0.92% 17.80x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 15.79x
Gun Enthusiast - Rifles & Ammo 6.38% 15.56x
Home Improvement Contractor 0.01% 14.19x
Gun Enthusiast - Hunting & Self Defense 7.51% 12.52x
Airsoft & Paintball Equipment 0.10% 12.28x
Hobby Drones & Remote-Controlled Cars 0.14% 11.46x
Watches Retail 0.56% 11.05x
Texas Off-Roading 0.01% 10.64x
Composition Percentage: The overlap percentage between the Blades and Hunting Knife Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blades and Hunting Knife Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blades and Hunting Knife Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male