Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 55.05% 37.22x
Budget Grocery Shoppers 48.82% 31.90x
Country Home Decorators 47.63% 31.06x
Home Exterior Design Enthusiasts 44.56% 30.41x
Big Box Shoppers 49.23% 29.03x
Kitchen Stove Shoppers 44.71% 28.90x
Bargain Shopping Researchers 42.52% 28.90x
Vacuum Shoppers 44.09% 27.86x
Work Hard, Play Hard Travelers 48.49% 27.34x
Kitchen and Bath Professionals 47.35% 27.28x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.29x
Jos A. Bank Clothiers 0.05% 1.26x
Madewell 0.03% 1.24x
Carhartt 0.34% 1.21x
American Apparel 0.02% 1.16x
Ann Taylor 0.02% 1.13x
Talbots 0.03% 1.12x
Bonobos 0.01% 1.11x
Eddie Bauer 0.02% 1.11x
Urban Outfitters 0.03% 1.09x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is kitchenaid.com.

Website Composition Index
kitchenaid.com 3.10% 55.01x
truevalue.com 1.89% 47.67x
traegergrills.com 2.07% 47.57x
bissell.com 1.09% 46.94x
harborfreight.com 4.74% 45.22x
bonnieplants.com 1.79% 45.08x
allaboutbirds.org 1.53% 44.25x
clarksusa.com 1.39% 43.85x
katespade.com 1.17% 43.68x
toysrus.com 3.91% 43.48x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.04% 27.00x
Home Improvement Contractor 1.14% 26.21x
Discount Shopping 3.17% 24.03x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.46% 22.32x
Rural Living 0.12% 21.76x
As Seen On TV Products 0.07% 21.75x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 21.34x
Chef & Restaurant Resources 3.32% 21.09x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 20.19x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 19.18x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female