Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 57.75% 40.23x
Budget Grocery Shoppers 44.27% 31.24x
Custom Home Lighting Shoppers 39.16% 31.03x
Home Custom Bedroom Decorators 39.16% 31.02x
Home Exterior Design Enthusiasts 44.56% 30.64x
Nashville Activity Researchers 41.88% 30.43x
Bargain Shopping Researchers 39.29% 30.37x
Country Home Decorators 45.77% 30.19x
Texas Activity Researchers 36.77% 29.83x
Orlando Activities Researchers 40.97% 28.47x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Columbia.

Location Composition Index
Columbia 0.02% 1.50x
Chicos 0.06% 1.48x
Club Monaco 0.01% 1.43x
Madewell 0.03% 1.39x
Jos A. Bank Clothiers 0.23% 1.34x
J. Crew 0.04% 1.33x
LL Bean 0.01% 1.30x
Eddie Bauer 0.02% 1.29x
Gymboree 0.03% 1.29x
Brooks Brothers 0.04% 1.26x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is thermador.com.

Website Composition Index
thermador.com 2.30% 52.84x
kitchenaid.com 11.67% 51.50x
cookscountry.com 1.16% 48.37x
sharkclean.com 1.01% 42.15x
hhgregg.com 2.19% 40.84x
armstrong.com 2.33% 40.48x
sharperimage.com 1.38% 39.77x
pier1.com 2.40% 39.65x
worldmarket.com 6.22% 39.65x
whole30.com 2.31% 38.76x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.98% 26.96x
As Seen On TV Products 0.20% 24.61x
Chef & Restaurant Resources 7.24% 24.30x
Holiday Gifts 1.92% 23.42x
Discount Shopping 8.88% 22.02x
Home Remodeling 5.40% 21.55x
Washington D.C. Hotels 0.04% 20.96x
Higher-End Fashion Brands 3.17% 20.70x
Rural Living 0.25% 20.55x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.72% 20.39x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female