Explore the Blender Shoppers Audience
Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Blender Shoppers audience.
INTERESTS
The Blender Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.
| Interest | Composition | Index |
| Home Coffee Makers | 57.75% | 40.23x |
| Budget Grocery Shoppers | 44.27% | 31.24x |
| Custom Home Lighting Shoppers | 39.16% | 31.03x |
| Home Custom Bedroom Decorators | 39.16% | 31.02x |
| Home Exterior Design Enthusiasts | 44.56% | 30.64x |
| Nashville Activity Researchers | 41.88% | 30.43x |
| Bargain Shopping Researchers | 39.29% | 30.37x |
| Country Home Decorators | 45.77% | 30.19x |
| Texas Activity Researchers | 36.77% | 29.83x |
| Orlando Activities Researchers | 40.97% | 28.47x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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APPAREL RETAILERS
The Blender Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.50x |
| Chicos | 0.06% | 1.48x |
| Club Monaco | 0.01% | 1.43x |
| Madewell | 0.03% | 1.39x |
| Jos A. Bank Clothiers | 0.23% | 1.34x |
| J. Crew | 0.04% | 1.33x |
| LL Bean | 0.01% | 1.30x |
| Eddie Bauer | 0.02% | 1.29x |
| Gymboree | 0.03% | 1.29x |
| Brooks Brothers | 0.04% | 1.26x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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WEBSITES
The Blender Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Blender Shoppers audience is thermador.com.
| Website | Composition | Index |
| thermador.com | 2.30% | 52.84x |
| kitchenaid.com | 11.67% | 51.50x |
| cookscountry.com | 1.16% | 48.37x |
| sharkclean.com | 1.01% | 42.15x |
| hhgregg.com | 2.19% | 40.84x |
| armstrong.com | 2.33% | 40.48x |
| sharperimage.com | 1.38% | 39.77x |
| pier1.com | 2.40% | 39.65x |
| worldmarket.com | 6.22% | 39.65x |
| whole30.com | 2.31% | 38.76x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Blender Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 3.98% | 26.96x |
| As Seen On TV Products | 0.20% | 24.61x |
| Chef & Restaurant Resources | 7.24% | 24.30x |
| Holiday Gifts | 1.92% | 23.42x |
| Discount Shopping | 8.88% | 22.02x |
| Home Remodeling | 5.40% | 21.55x |
| Washington D.C. Hotels | 0.04% | 20.96x |
| Higher-End Fashion Brands | 3.17% | 20.70x |
| Rural Living | 0.25% | 20.55x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.72% | 20.39x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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DEMOGRAPHICS
The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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