Explore the Blender Shoppers Audience
Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Blender Shoppers audience.
INTERESTS
The Blender Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Blender Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 43.38% | 27.29x |
| Kitchen Appliance Shoppers | 42.67% | 27.29x |
| Home Kitchen Chefs | 38.40% | 25.74x |
| Bargain Shopping Researchers | 38.21% | 25.51x |
| Lawn & Garden Enthusiasts | 42.11% | 25.37x |
| Hardware Shoppers | 34.25% | 25.24x |
| Home Decor Shoppers | 37.83% | 25.23x |
| Spa and Pool Owners | 37.96% | 25.15x |
| Apartment Furniture Shoppers | 37.30% | 24.63x |
| Mattress Shoppers | 45.82% | 24.56x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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APPAREL RETAILERS
The Blender Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.00% | 1.37x |
| REI | 0.02% | 1.21x |
| Columbia | 0.01% | 1.07x |
| Chicos | 0.05% | 1.06x |
| LOFT | 0.04% | 1.05x |
| Tommy Bahama | 0.03% | 1.05x |
| Patagonia | 0.01% | 1.05x |
| Carhartt | 0.19% | 1.04x |
| Talbots | 0.05% | 1.03x |
| The North Face | 0.02% | 1.03x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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WEBSITES
The Blender Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Blender Shoppers audience is ninjakitchen.com.
| Website | Composition | Index |
| ninjakitchen.com | 1.28% | 89.42x |
| thermador.com | 2.86% | 79.94x |
| kitchenaid.com | 14.06% | 79.88x |
| cookscountry.com | 1.39% | 72.73x |
| retrorenovation.com | 1.07% | 63.29x |
| decorplanet.com | 1.01% | 61.89x |
| sharkclean.com | 1.20% | 61.65x |
| hhgregg.com | 2.65% | 60.74x |
| armstrong.com | 2.76% | 59.96x |
| sharperimage.com | 1.65% | 58.70x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Blender Shoppers audience is Chef & Restaurant Resources.
| Content Affinity | Composition | Index |
| Chef & Restaurant Resources | 7.75% | 21.30x |
| Home Improvement Contractor | 4.60% | 21.12x |
| As Seen On TV Products | 0.22% | 20.06x |
| Home Remodeling | 5.56% | 19.07x |
| Holiday Gifts | 2.14% | 18.76x |
| Bathrooms & Plumbing | 6.42% | 18.55x |
| Home Office Products | 0.83% | 17.24x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.81% | 17.11x |
| Discount Shopping | 10.22% | 17.09x |
| Higher-End Fashion Brands | 3.67% | 16.95x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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DEMOGRAPHICS
The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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