Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 29.63% 44.25x
Shelf-Stable Food Content Readers 17.43% 43.46x
Gourmet Food & Wine Researchers 25.34% 37.98x
Cooking Show Fans 26.02% 37.84x
Malaysian Food Enthusiasts 27.76% 36.57x
Bargain Shopping Researchers 17.67% 36.03x
Cook at Home Parents 29.09% 35.91x
Recipe Researchers 26.23% 34.77x
Budget Grocery Shoppers 27.41% 34.30x
Italian Food Enthusiasts 24.30% 33.06x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.56x
Maurices 0.03% 1.30x
Dressbarn 0.01% 1.22x
Carhartt 0.16% 1.10x
Chicos 0.01% 1.10x
Zumiez 0.01% 1.01x
Lane Bryant 0.01% 0.98x
Mens Wearhouse 0.02% 0.97x
Journeys 0.02% 0.97x
Aeropostale 0.01% 0.96x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is foodnetwork.ca.

Website Composition Index
foodnetwork.ca 1.08% 28.65x
easypeasypleasy.com 1.16% 27.57x
bunnyswarmoven.net 3.83% 27.42x
myfoodandfamily.com 3.44% 26.37x
southernfoodandfun.com 2.08% 26.25x
thedomesticrebel.com 3.12% 25.86x
iscreamforbuttercream.com 1.15% 25.82x
yourcupofcake.com 1.98% 25.55x
girlversusdough.com 1.07% 25.43x
afarmgirlskitchen.com 1.75% 25.43x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 26.82x
Cakes & Sweets 0.90% 26.36x
Mail Order Food 0.35% 16.52x
Assorted Topics (Family, Household Wellness, The Beach) 12.28% 14.09x
Low Carb Diets 2.62% 13.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.42% 13.76x
Arts & Crafts 0.06% 13.17x
Discount Shopping 0.08% 13.01x
Coupons & Family 5.07% 12.84x
Furniture Shopping 0.11% 12.57x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female