Explore the Blender Shoppers Audience
Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Blender Shoppers audience.
INTERESTS
The Blender Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.
| Interest | Composition | Index |
| Home Coffee Makers | 40.99% | 38.23x |
| Shelf-Stable Food Content Readers | 21.62% | 37.36x |
| Cooking Show Fans | 32.89% | 32.74x |
| Gourmet Food & Wine Researchers | 27.74% | 32.01x |
| Budget Grocery Shoppers | 34.63% | 31.71x |
| Cook at Home Parents | 35.88% | 31.46x |
| Malaysian Food Enthusiasts | 33.02% | 30.59x |
| Bargain Shopping Researchers | 26.85% | 30.33x |
| Recipe Researchers | 28.15% | 30.23x |
| Pantry Recipes Researchers | 17.67% | 30.03x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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APPAREL RETAILERS
The Blender Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.58x |
| LOFT | 0.03% | 1.51x |
| Lululemon | 0.01% | 1.50x |
| Hollister | 0.02% | 1.48x |
| White House Black Market | 0.02% | 1.36x |
| Talbots | 0.01% | 1.29x |
| Express | 0.02% | 1.24x |
| Lane Bryant | 0.02% | 1.22x |
| Victoria's Secret | 0.03% | 1.21x |
| Carhartt | 0.24% | 1.21x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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WEBSITES
The Blender Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Blender Shoppers audience is thelittlekitchen.net.
| Website | Composition | Index |
| thelittlekitchen.net | 1.06% | 30.65x |
| finecooking.com | 1.04% | 30.64x |
| weathertech.com | 1.16% | 28.23x |
| thefreshloaf.com | 2.01% | 27.83x |
| littledairyontheprairie.com | 1.09% | 27.43x |
| baking-sense.com | 1.92% | 26.34x |
| southernfoodandfun.com | 1.65% | 26.15x |
| livforcake.com | 4.15% | 25.96x |
| yummly.com | 2.77% | 25.50x |
| joyofbaking.com | 2.01% | 25.29x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Blender Shoppers audience is Chef & Restaurant Resources.
| Content Affinity | Composition | Index |
| Chef & Restaurant Resources | 0.05% | 21.78x |
| Cakes & Sweets | 0.94% | 21.52x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 21.32x |
| Mail Order Food | 0.46% | 20.02x |
| Bathrooms & Plumbing | 0.07% | 17.65x |
| Custom Gifts | 0.04% | 17.01x |
| Amateur Radios | 0.06% | 16.30x |
| Furniture Shopping | 0.80% | 14.85x |
| South Carolina Beach Travel | 0.03% | 14.47x |
| Low Carb Diets | 3.46% | 14.23x |
Composition Percentage:
The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
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DEMOGRAPHICS
The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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