Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 47.75% 32.97x
Country Home Decorators 38.97% 26.91x
Budget Grocery Shoppers 37.43% 26.80x
Home Decor Shoppers 36.88% 26.18x
Shelf-Stable Food Content Readers 0.73% 25.85x
Apartment Furniture Shoppers 35.42% 25.77x
Kitchen Stove Shoppers 34.82% 25.66x
Home Exterior Design Enthusiasts 33.20% 24.98x
Bargain Shopping Researchers 33.39% 24.90x
Work Hard, Play Hard Travelers 34.24% 24.28x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.40x
Chicos 0.01% 1.28x
Victoria's Secret 0.01% 1.25x
Carhartt 0.19% 1.24x
Mens Wearhouse 0.01% 1.14x
Old Navy 0.01% 1.13x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is whirlpool.com.

Website Composition Index
whirlpool.com 2.16% 40.79x
craftsy.com 1.25% 37.01x
gardenandtable.net 1.09% 36.82x
geappliances.com 4.40% 36.72x
containerstore.com 3.40% 32.84x
ifoodblogger.com 1.37% 32.11x
kraftrecipes.com 8.36% 31.99x
foodsaver.com 1.83% 31.93x
cuisinart.com 3.30% 31.70x
wickedgoodkitchen.com 1.12% 31.16x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 1.85% 25.05x
Bathrooms & Plumbing 1.65% 22.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 21.86x
Cakes & Sweets 3.60% 20.28x
Home Remodeling 1.59% 20.27x
Arts & Crafts 0.42% 19.02x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 19.02x
Holiday Gifts 0.40% 18.22x
Home Decoration - Crafts & Kids 0.84% 17.72x
Home Office Products 0.11% 17.60x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female