Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 45.25% 27.89x
Shelf-Stable Food Content Readers 23.32% 21.96x
Budget Grocery Shoppers 37.42% 21.90x
Cooking Show Fans 31.99% 21.89x
Country Home Decorators 37.68% 21.68x
Gourmet Food & Wine Researchers 32.39% 20.83x
Malaysian Food Enthusiasts 31.24% 20.74x
Apartment Furniture Shoppers 32.55% 20.69x
Bargain Shopping Researchers 32.26% 20.55x
Recipe Researchers 30.21% 20.33x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.76x
Jos A. Bank Clothiers 0.01% 1.38x
LOFT 0.01% 1.37x
Maurices 0.02% 1.32x
Chicos 0.01% 1.19x
Dressbarn 0.01% 1.19x
White House Black Market 0.01% 1.18x
Carhartt 0.18% 1.18x
Buckle 0.01% 1.15x
Mens Wearhouse 0.01% 1.11x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is whirlpool.com.

Website Composition Index
whirlpool.com 1.42% 33.16x
geappliances.com 2.54% 29.48x
foodsaver.com 1.32% 27.91x
cuisinart.com 2.43% 27.51x
kraftrecipes.com 4.51% 26.90x
containerstore.com 2.07% 26.64x
oster.com 1.01% 26.01x
fitwirr.com 1.07% 25.96x
potterybarn.com 2.44% 24.99x
meredith.com 3.86% 24.72x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 1.27% 20.39x
Home Improvement Contractor 0.06% 19.18x
Bathrooms & Plumbing 1.04% 18.49x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 17.87x
Cakes & Sweets 3.15% 17.06x
Arts & Crafts 0.31% 16.28x
Home Remodeling 1.08% 15.94x
Holiday Gifts 0.25% 15.22x
Mail Order Food 1.45% 14.66x
Home Decoration - Crafts & Kids 0.57% 14.61x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female