Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 59.05% 67.38x
Budget Grocery Shoppers 44.02% 56.37x
Home Exterior Design Enthusiasts 43.66% 53.48x
Home Custom Bedroom Decorators 39.43% 51.32x
Bargain Shopping Researchers 39.44% 50.93x
Nashville Activity Researchers 41.88% 50.90x
Country Home Decorators 45.84% 50.58x
Orlando Activities Researchers 40.46% 49.65x
Texas Activity Researchers 36.99% 49.31x
Custom Home Lighting Shoppers 40.17% 48.98x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.47x
Jos A. Bank Clothiers 0.35% 1.46x
Ralph Lauren 0.01% 1.39x
Chicos 0.05% 1.34x
Lululemon 0.07% 1.33x
J. Crew 0.03% 1.28x
Saint Laurent Paris 0.01% 1.27x
Supreme 0.02% 1.27x
The North Face 0.02% 1.27x
Talbots 0.04% 1.26x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is thermador.com.

Website Composition Index
thermador.com 2.16% 90.98x
kitchenaid.com 11.02% 85.45x
cookscountry.com 1.09% 81.56x
armstrong.com 2.15% 68.29x
hhgregg.com 2.06% 67.38x
worldmarket.com 5.81% 67.16x
sharperimage.com 1.31% 66.91x
pier1.com 2.33% 65.78x
whole30.com 2.20% 65.75x
coach.com 1.08% 64.54x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.72% 32.79x
As Seen On TV Products 0.20% 29.71x
Chef & Restaurant Resources 7.00% 28.81x
Holiday Gifts 1.85% 27.68x
Discount Shopping 8.38% 26.99x
ISPs & Local Services 0.15% 26.63x
Rural Living 0.25% 25.80x
Mail Order Food 4.51% 25.63x
Home Remodeling 5.40% 24.47x
Higher-End Fashion Brands 2.92% 24.44x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female