Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 59.98% 45.44x
Budget Grocery Shoppers 50.70% 40.81x
Country Home Decorators 50.24% 37.69x
Home Exterior Design Enthusiasts 47.57% 37.69x
Big Box Shoppers 51.20% 37.08x
Bargain Shopping Researchers 44.39% 36.74x
Kitchen Stove Shoppers 44.66% 35.15x
Home Custom Bedroom Decorators 40.84% 34.95x
Custom Home Lighting Shoppers 40.83% 34.94x
Nashville Activity Researchers 41.07% 34.70x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.45x
White House Black Market 0.46% 1.42x
Bonobos 0.11% 1.40x
Buckle 0.34% 1.34x
Mens Wearhouse 0.53% 1.27x
Johnston and Murphy 0.63% 1.25x
REI 0.01% 1.07x
Columbia 0.01% 1.06x
Tommy Bahama 0.03% 0.98x
Madewell 0.01% 0.97x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is kitchenaid.com.

Website Composition Index
kitchenaid.com 4.55% 60.38x
puritan.com 1.32% 48.27x
truevalue.com 2.90% 48.21x
rheem.com 1.03% 47.80x
detonate.com 1.17% 47.73x
traegergrills.com 3.00% 46.87x
bissell.com 1.67% 46.60x
theupsstore.com 1.08% 46.12x
save-on-crafts.com 1.18% 46.11x
crutchfield.com 1.38% 46.01x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.81% 27.66x
ISPs & Local Services 0.08% 26.89x
Discount Shopping 4.61% 25.12x
As Seen On TV Products 0.11% 24.60x
Mail Order Food 2.38% 23.03x
Chef & Restaurant Resources 3.91% 23.00x
Rural Living 0.16% 22.90x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.71% 22.42x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 21.74x
Holiday Gifts 0.92% 21.31x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female