Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 47.72% 36.50x
Country Home Decorators 42.15% 30.37x
Kitchen Stove Shoppers 39.87% 29.12x
Budget Grocery Shoppers 40.44% 28.66x
Home Exterior Design Enthusiasts 36.89% 28.10x
Apartment Furniture Shoppers 38.45% 27.92x
Home Decor Shoppers 40.96% 27.54x
Bargain Shopping Researchers 34.69% 27.09x
Work Hard, Play Hard Travelers 39.38% 26.63x
Kitchen and Bath Professionals 44.54% 26.48x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.35x
Old Navy 0.01% 1.25x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is whirlpool.com.

Website Composition Index
whirlpool.com 2.74% 39.19x
efaucets.com 1.31% 37.46x
craftsy.com 1.96% 36.75x
geappliances.com 5.91% 36.52x
containerstore.com 4.62% 32.65x
kraftrecipes.com 11.19% 31.27x
daltile.com 1.30% 31.12x
americastestkitchen.com 1.17% 31.10x
ifoodblogger.com 1.70% 30.96x
joann.com 3.77% 30.47x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 2.49% 24.79x
Bathrooms & Plumbing 2.41% 23.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 23.36x
Home Remodeling 2.22% 22.24x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.14% 21.38x
Home Improvement Contractor 0.16% 20.64x
Home Office Products 0.17% 20.33x
Cakes & Sweets 3.97% 19.34x
Holiday Gifts 0.54% 18.58x
Home Remodeling 4.97% 18.52x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female