Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Furniture and Appliances Industry.

Interest Composition Index
Furniture and Appliances Industry 45.07% 28.13x
Budget Grocery Shoppers 42.04% 26.22x
Bargain Shopping Researchers 35.05% 26.04x
Travel Industry 41.13% 25.41x
Home Kitchen Chefs 38.42% 24.77x
Kitchen Appliance Shoppers 44.62% 24.61x
Hardware Shoppers 34.13% 24.28x
Home Decor Shoppers 37.01% 24.07x
Lawn & Garden Enthusiasts 40.79% 23.86x
Spa and Pool Owners 38.27% 23.62x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.35x
Lorna Jane 0.00% 1.24x
Gymboree 0.03% 1.21x
Saint Laurent Paris 0.01% 1.18x
Patagonia 0.01% 1.16x
Columbia 0.01% 1.15x
LL Bean 0.00% 1.15x
Talbots 0.04% 1.14x
Ralph Lauren 0.01% 1.13x
The North Face 0.02% 1.12x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is plessers.com.

Website Composition Index
plessers.com 0.64% 63.99x
hamiltonbeach.com 0.74% 62.57x
ninjakitchen.com 1.10% 59.40x
tileshop.com 0.06% 59.27x
gotgreensrevolution.com 0.03% 58.89x
amerock.com 0.09% 57.48x
circalighting.com 0.11% 56.85x
airportappliance.com 0.04% 56.06x
ajmadison.com 0.35% 55.84x
us-appliance.com 0.51% 55.53x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 7.22% 21.77x
As Seen On TV Products 0.22% 19.58x
Home Improvement Contractor 4.78% 19.58x
Holiday Gifts 1.93% 19.09x
Home Remodeling 5.52% 18.34x
Mail Order Food 4.18% 18.29x
Bathrooms & Plumbing 6.29% 17.66x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.29% 16.63x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.84% 16.60x
Home Office Products 0.80% 16.42x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999