Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 40.99% 38.23x
Shelf-Stable Food Content Readers 21.62% 37.36x
Cooking Show Fans 32.89% 32.74x
Gourmet Food & Wine Researchers 27.74% 32.01x
Budget Grocery Shoppers 34.63% 31.71x
Cook at Home Parents 35.88% 31.46x
Malaysian Food Enthusiasts 33.02% 30.59x
Bargain Shopping Researchers 26.85% 30.33x
Recipe Researchers 28.15% 30.23x
Pantry Recipes Researchers 17.67% 30.03x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.58x
LOFT 0.03% 1.51x
Lululemon 0.01% 1.50x
Hollister 0.02% 1.48x
White House Black Market 0.02% 1.36x
Talbots 0.01% 1.29x
Express 0.02% 1.24x
Lane Bryant 0.02% 1.22x
Victoria's Secret 0.03% 1.21x
Carhartt 0.24% 1.21x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is thelittlekitchen.net.

Website Composition Index
thelittlekitchen.net 1.06% 30.65x
finecooking.com 1.04% 30.64x
weathertech.com 1.16% 28.23x
thefreshloaf.com 2.01% 27.83x
littledairyontheprairie.com 1.09% 27.43x
baking-sense.com 1.92% 26.34x
southernfoodandfun.com 1.65% 26.15x
livforcake.com 4.15% 25.96x
yummly.com 2.77% 25.50x
joyofbaking.com 2.01% 25.29x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 0.05% 21.78x
Cakes & Sweets 0.94% 21.52x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 21.32x
Mail Order Food 0.46% 20.02x
Bathrooms & Plumbing 0.07% 17.65x
Custom Gifts 0.04% 17.01x
Amateur Radios 0.06% 16.30x
Furniture Shopping 0.80% 14.85x
South Carolina Beach Travel 0.03% 14.47x
Low Carb Diets 3.46% 14.23x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female