Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 23.01% 54.28x
Shelf-Stable Food Content Readers 12.92% 51.04x
Cooking Show Fans 22.99% 48.43x
Gourmet Food & Wine Researchers 23.23% 47.33x
Malaysian Food Enthusiasts 24.54% 45.85x
Bargain Shopping Researchers 11.01% 44.33x
Recipe Researchers 24.39% 44.23x
Cook at Home Parents 24.28% 42.60x
Italian Food Enthusiasts 23.41% 41.06x
Pantry Recipes Researchers 10.79% 38.74x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.56x
Dressbarn 0.01% 1.30x
Journeys 0.03% 1.23x
Zumiez 0.03% 1.19x
J. Crew 0.01% 1.17x
Maurices 0.03% 1.13x
Talbots 0.01% 1.11x
American Eagle Outfitters 0.02% 1.07x
Aeropostale 0.02% 1.06x
Mens Wearhouse 0.01% 1.06x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is myfoodandfamily.com.

Website Composition Index
myfoodandfamily.com 1.42% 32.04x
southernfoodandfun.com 1.76% 30.01x
yummly.com 1.66% 28.56x
bunnyswarmoven.net 3.40% 28.07x
baking-sense.com 1.17% 27.33x
yourcupofcake.com 1.60% 27.33x
reneeskitchenadventures.com 1.11% 27.20x
joyofbaking.com 1.07% 26.89x
cakewhiz.com 2.58% 26.35x
peartreekitchen.com 1.28% 26.32x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 22.95x
Cakes & Sweets 0.43% 22.59x
Assorted Topics (Family, Household Wellness, The Beach) 8.66% 14.04x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.47% 13.84x
Mail Order Food 0.18% 13.27x
Healthy Eating Researchers 0.06% 12.90x
Coupons & Family 4.31% 12.80x
Promo Codes 0.16% 12.77x
Low Carb Diets 2.21% 12.70x
Sewing, Embroidery & Quilting 0.73% 11.66x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female