Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 41.94% 34.49x
Shelf-Stable Food Content Readers 21.48% 32.65x
Cooking Show Fans 32.76% 28.32x
Budget Grocery Shoppers 35.42% 28.22x
Pantry Recipes Researchers 17.82% 27.46x
Gourmet Food & Wine Researchers 28.24% 27.15x
Cook at Home Parents 35.88% 26.78x
Malaysian Food Enthusiasts 32.35% 26.68x
Country Home Decorators 35.69% 26.43x
Bargain Shopping Researchers 27.87% 26.19x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.32x
Jos A. Bank Clothiers 0.01% 1.30x
J. Crew 0.01% 1.23x
Chicos 0.02% 1.19x
Maurices 0.03% 1.12x
Aeropostale 0.01% 1.12x
Hollister 0.01% 1.09x
Carhartt 0.18% 1.08x
Old Navy 0.03% 1.05x
White House Black Market 0.02% 1.01x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is finecooking.com.

Website Composition Index
finecooking.com 1.89% 28.94x
thelittlekitchen.net 1.29% 27.75x
indulgewithmimi.com 1.21% 27.44x
weathertech.com 2.17% 26.04x
traderjoes.com 1.23% 25.62x
overstock.com 1.90% 24.95x
thefreshloaf.com 2.47% 24.78x
yummly.com 3.09% 24.59x
southernfoodandfun.com 1.62% 24.26x
steinmart.com 1.04% 23.88x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.06% 20.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 19.69x
Cakes & Sweets 1.08% 19.09x
Networking Marketing 0.08% 18.65x
Tattoos & Costumes 0.04% 18.26x
Mail Order Food 0.61% 18.14x
Bathrooms & Plumbing 0.14% 18.06x
Custom Gifts 0.15% 17.69x
Chef & Restaurant Resources 0.10% 17.68x
Furniture Shopping 2.61% 16.04x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female