Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 58.43% 51.96x
Budget Grocery Shoppers 46.39% 44.27x
Home Exterior Design Enthusiasts 44.15% 41.23x
Big Box Shoppers 45.71% 40.55x
Country Home Decorators 46.27% 40.34x
Bargain Shopping Researchers 40.82% 39.67x
Home Custom Bedroom Decorators 40.39% 38.83x
Custom Home Lighting Shoppers 40.37% 38.80x
Nashville Activity Researchers 41.93% 38.35x
Orlando Activities Researchers 39.66% 37.73x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.46% 1.53x
White House Black Market 0.39% 1.32x
Bonobos 0.10% 1.32x
Mens Wearhouse 0.64% 1.29x
REI 0.02% 1.29x
LL Bean 0.01% 1.29x
Supreme 0.01% 1.21x
Buckle 0.28% 1.20x
Patagonia 0.02% 1.18x
Johnston and Murphy 0.40% 1.16x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is thermador.com.

Website Composition Index
thermador.com 2.11% 106.32x
kitchenaid.com 11.05% 96.76x
cookscountry.com 1.10% 93.61x
armstrong.com 2.08% 77.90x
hhgregg.com 2.03% 76.61x
sharperimage.com 1.27% 75.76x
coach.com 1.05% 75.68x
worldmarket.com 5.40% 74.44x
whole30.com 2.08% 74.17x
pier1.com 2.28% 73.74x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.96% 28.94x
As Seen On TV Products 0.18% 25.44x
Chef & Restaurant Resources 5.99% 24.87x
Discount Shopping 6.88% 24.65x
ISPs & Local Services 0.11% 24.25x
Holiday Gifts 1.52% 23.53x
Mail Order Food 3.76% 23.35x
Washington D.C. Hotels 0.02% 23.12x
Rural Living 0.21% 23.05x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.54% 21.31x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female