Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 43.10% 40.45x
Shelf-Stable Food Content Readers 23.99% 36.31x
Cooking Show Fans 32.59% 33.13x
Budget Grocery Shoppers 35.77% 33.01x
Pantry Recipes Researchers 21.78% 32.55x
Gourmet Food & Wine Researchers 29.36% 32.18x
Cook at Home Parents 36.35% 31.69x
Bargain Shopping Researchers 28.48% 31.50x
Country Home Decorators 36.66% 31.47x
Malaysian Food Enthusiasts 35.10% 30.84x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.19x
White House Black Market 0.01% 1.13x
Mens Wearhouse 0.01% 1.10x
Maurices 0.02% 1.07x
Old Navy 0.01% 0.98x
Victoria's Secret 0.02% 0.91x
Journeys 0.01% 0.80x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 1.02% 42.54x
cuisinart.com 1.08% 41.38x
meredith.com 1.94% 39.10x
deltafaucet.com 1.26% 37.88x
restorationhardware.com 1.15% 35.65x
jossandmain.com 1.06% 34.76x
wilton.com 1.36% 34.24x
geniuskitchen.com 7.19% 33.85x
williams-sonoma.com 1.07% 31.32x
monrovia.com 1.37% 30.84x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 28.40x
Chef & Restaurant Resources 0.45% 26.33x
Bathrooms & Plumbing 0.42% 22.68x
Cakes & Sweets 1.83% 21.65x
Home Decoration - Crafts & Kids 0.21% 20.24x
Arts & Crafts 0.18% 18.31x
Networking Marketing 0.24% 17.55x
Custom Gifts 0.45% 17.52x
Home Remodeling 0.51% 17.42x
Mail Order Food 0.89% 17.14x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female