Dstillery Audiences

BLENDER SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Blender Shoppers Audience

Below you'll find more information about the Blender Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Blender Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Blender Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Blender Shoppers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 41.48% 38.64x
Shelf-Stable Food Content Readers 22.09% 36.21x
Cooking Show Fans 32.34% 31.61x
Budget Grocery Shoppers 35.76% 31.29x
Pantry Recipes Researchers 18.68% 31.03x
Gourmet Food & Wine Researchers 28.77% 30.60x
Cook at Home Parents 35.09% 30.07x
Country Home Decorators 35.80% 29.47x
Bargain Shopping Researchers 27.92% 29.32x
Malaysian Food Enthusiasts 33.09% 29.23x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Interest attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Blender Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Blender Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.07x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Location attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Blender Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Blender Shoppers audience is meredith.com.

Website Composition Index
meredith.com 1.19% 37.65x
geniuskitchen.com 3.02% 34.33x
finecooking.com 2.66% 30.31x
wineandglue.com 1.18% 30.08x
blair.com 1.46% 29.90x
answersite.com 1.01% 28.98x
myrecipemagic.com 1.18% 28.97x
thelittlekitchen.net 1.56% 28.38x
indulgewithmimi.com 1.43% 28.14x
overstock.com 3.25% 27.91x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Web attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Blender Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 26.05x
Home Decoration - Crafts & Kids 0.13% 26.05x
Chef & Restaurant Resources 0.21% 22.51x
Bathrooms & Plumbing 0.25% 22.48x
Cakes & Sweets 1.28% 20.54x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 19.32x
Mail Order Food 0.79% 19.03x
Networking Marketing 0.14% 18.82x
Custom Gifts 0.26% 18.43x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.11% 17.61x
Composition Percentage: The overlap percentage between the Blender Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Blender Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Blender Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female